It is impossible to call Finnish goods cheap, but at present there are great amount regular customers and even fans of Finnish products, as Finnish products are famous for their excellent quality. If your stay in Finland is limited to the capital, but you still want to make purchases, then we recommend that you read the article “Shopping in Helsinki”.

Arriving in the country, try to immediately find a shopping guide - Shopping Guide. This free almanac is distributed at border crossings, hotels, tourist offices, major shopping centers and is intended for both Finnish and foreign buyers. The catalog contains information about shops, boutiques, shopping centers, as well as tourist organizations, restaurants and hotels.

Most often, visitors to Finland buy dishes and glassware, textiles, wood and fur products. The most famous Finnish brands are Arabia, which produces ceramics and porcelain, Nuutajärvi, Iittala and Riihimäki, manufacturers of glassware, Artek (furniture), Marimekko (textiles), the “golden” Kalevala Koru and Lapponia, Pentik, which produces porcelain and textiles. Aarikka is also popular, operating in the jewelry, gift, board games and toys market, Christmas decorations and even cell phones; manufacturers of sports equipment and clothing Karhu, Järvinen, Luhta, Rapala. And, of course, the world famous brands Finlandia and Nokia.

"Ale" signs » , "Alennus » , Sale » sales are announced in shop windows. The main time for discounts in Finland comes in the winter, after Christmas (Christmas sale) - from December 25, and in the summer, after Midsummer Day - from about the 20th of June.

Discounts can be 30%, 50% and 70%. The price tags may say "Maksa 4, saat 5", which means "Pay 4, get 5" or "Ota kolme, maksa kaksi" - respectively, "Take three, pay two", or you can see "1 kpl - 5.5 € , 4 kpl – 20 €” – “1 pc. — 5.5 €, 4 pcs. - 20 €.

In Finland, there are outlets (outlet) - sales stores trading firms and large producers. Prices in such stores are much lower than in ordinary stores. outlets. However, after the New Year shopping centers Finland turns into outlets for two weeks. Information about outlets in Finland can be found at the links below.

Even in all the cities of Finland there are so-called flea markets, or in Finnish kirpputori (“kirppu” is a flea, “tori” is a market). On them you can buy used goods, the prices of which are very affordable. In Finland, there are also a lot of thrift stores of the "kirpputori" series, which are very reminiscent of second-hand shops. By the way, second-hand stores in Finland are marked with the inscription "UFF". In general, UFF is an association that collects used clothes. Most of this clothing goes to retail and wholesale, the rest goes to help the inhabitants of the countries of the "third world" as gratuitous aid.

Today in Finland there are many shops selling luxury goods from world famous brands. The last example is the opening of a Louis Vuitton store in Helsinki, selling haberdashery goods.

Shopping centers and shops in Finland are open on weekdays from 9:00 to 21:00, on Saturday from 9:00 to 18:00. Small private shops are open from 9:00 to 18:00 on weekdays and from 9:00 to 14:00 on Saturdays. During the summer and Christmas sales, most stores are open on Sundays, from about 12:00 to 21:00.

Designation of inscriptions in stores in Finnish:

ALE, Alennus - discounts or price reduction
Loppuunmyynti, poistohinta - sale
Uusi, Uutta tavaraа — new collection, novelties
Tasarahalla - all for one price
Alkaen 5 — cost from 5 Euro
Tarjous - offer
Sovitus - fitting room
Kanta-asiakkaille - for regular customers
Plussakortti, Etukortti - for owners of discount cards

Shopping malls and shops in Finland*

*Excluding the City of Helsinki

Other stores in Finland

• Lidl - cheap pan-European stores (food, manufactured goods, clothing).
• Alko - monopoly stores selling strong alcohol.
• S-Group is a whole service for searching various goods in Finland. Available in English.

Shops in Helsinki and Rovaniemi

Unfortunately, on fashionable clothes and high-quality electronics, discounts are rare and very insignificant. Also, when shopping at a discount, do not forget about the possibility of applying for tax-free. (savings of approximately 12-16%, with food - 10%). The refund occurs when leaving the country upon presentation of a check that is valid for three months. Purchases must be presented in retail packaging and must not be unpacked or used before leaving the country. Tax-free is not issued when buying books and tobacco products. On the Global Refund website, tourists can apply for a plastic card to make a purchase in a duty-free shop - this will significantly speed up the process when issuing a tax free check.

Sales in Finland 2019

A great option to treat yourself to real European shopping, while not spending astronomical sums and not going far from your homeland, is to go to Finland during the grand sales period, which usually take place twice a year - after Christmas and in the summer months after the Juhannus holiday, which takes place in end of June. You can find out about the sale by the inscription ALE or Alennusmyynt.

In all department stores and stores in the city, prices are reduced by 50-70% of the original cost.

Shopping travelers to Finland should be aware that some stores have their own off-season sales. For example, the Stockmann department store chain has been holding Crazy Days for almost 20 years - sales in April and October with 50-70% discounts, and Sokos department stores - 3 + 1 promotions twice a year, in spring and autumn ( detailed information should be searched on the websites of department stores).

Christmas sales in Finland starts on the 20th of December, just after Christmas, usually on the 27th, when goods start selling at huge discounts. The range of discounts is impressive - from 10% at the beginning of sales and up to 70% towards the end. Moreover, discounts apply not only to general goods such as clothing and footwear, but also to cars and various services. In total, seasonal discounts can be valid for two months. Russian shopping enthusiasts fill at this time the Finnish border cities - Lapeenranta, Kotka, Imatra. Here, discounted goods are sold out instantly. If you wish, you can go to the shopping centers of Helsinki and other cities remote from the border - Turku, Lahti, Tampere.

The biggest sales in Finland take place a couple of times a year, the first of them in winter period- immediately after Christmas, and the second in the summer - after the holiday of Juhannus. For certain types of goods, discounts can reach seventy percent. Throughout the year, there are small promotions in stores. Start winter sales falls in Finland on Christmas Eve. The moving date is considered to be the date from the twentieth of December, at which time discount stores appear Christmas decorations as well as Christmas gifts. IN stationery stores discounts sometimes reach eighty percent. In Finland, shops are closed on Christmas Day. Immediately after Christmas, they begin to sell the entire range of goods at a discount. Initially, a ten percent discount can grow to seventy percent by the end of sales, but along with the price, the chance to purchase and find a real thing decreases, since almost all goods of popular and popular sizes are sold out in the first days when sales start, moreover, on certain commodity Discounts are valid until the given party will not end in the store. Owners of very small sizes of shoes and clothes can wait and take a chance, but things of large sizes do not stay on store shelves for a long time. Christmas sale throughout Finland is held in all cities, but it is worth considering the fact that in the nearest cities that are located near the Russian-Finnish border (Imatra, Lappeenranta, Kotka, Hamina). Goods are bought up quickly by Russian tourists and the choice remains very scarce. The most "fruitful" shopping is considered in the capital's stores in Helsinki and in cities that are far from the Russian-Finnish border (Turku, Tampere, Lahti, Mikkeli, Kuopio). On December 31 in Finland, shops are only allowed to open until 6 pm, but many of them close earlier. In Finnish stores, collections are updated almost every month, and small promotions are held in stores all year round occasionally. The minimum discount is from ten percent, but most often you can meet discounts in the amount of twenty to thirty percent, but they can also reach seventy percent. The Stockmann supermarket announces its sales, they take place in April and October. They are called Hullut päivät, in our Crazy Days or April Fool's Day, and last four days, from Wednesday to Saturday. The exact date it is impossible to know in advance, in Stockmann it is announced in advance, however. Discounts do not apply to the entire range, but only to certain types goods. It should also be taken into account that this is a very expensive store, and some goods can be purchased without a discount, at the same price as with a discount, only in other stores.

When shopping at sales, you should be guided by common sense and follow a few conditions and tips.

If you buy clothes, then try them on without fail. Since goods purchased at a discount are non-refundable, and even replacement.

In electronics and furniture stores, "vacation space" or "seasonal sale" ads can be posted throughout the year, and price cuts are therefore mythical.

During sales, it can be problematic in a store to choose a product that will really come in handy in the future, so the Finns themselves prefer to look after purchases on the eve of sales.

Do not forget about free tax, which also applies to goods purchased during sales or at a discount.

Sales in Finland: bright photos and videos, detailed description and reviews of the Sale event in Finland in 2019.

• Tours for the New Year Worldwide
• Hot tours Worldwide

A sale is a great opportunity to buy the things you want at affordable prices. The sales season in Finland comes twice a year: at Christmas and in the summer.

During the period of discounts, signs with the words Alennus, Sale and Ale jopa appear in stores. Ale and Alennus in translation mean "seasonal discounts". In stores, you can also find the tarjous sign (special offer), which means that the discount applies specifically to this product.

The winter sales season usually opens on December 27, as most stores are closed on Christmas Eve and a couple of days after. However, this is more a tribute to tradition than a rule. Each store sets the deadlines on its own, so somewhere prices can be kept in full until the holiday itself. For the most relevant products (Christmas decorations, decor and serving items), on the contrary, prices are reduced a couple of weeks before Christmas, which allows you to save a lot on preparing for the holiday.

The winter sales season usually opens on December 27, as most stores are closed on Christmas Eve and a couple of days after. However, this is more a tribute to tradition than a rule.

Prices for clothes, shoes and sports equipment are determined by weather conditions. Shops are forced to lower prices for goods that are currently out of date. Therefore, do not be discouraged if the trip turned into a slushy reality: you will have a real chance to buy ski equipment at a discount. But as regards household appliances and electronics, you won’t have to count on a bargain, all new items are more expensive than in Russia. But the models that were popular last season are pleasing to the eye with their pleasant price tags.

Summer sales are timed to the day of the summer solstice and more often fall on the period of June 20-26. At this time of the year, it is profitable to buy jewelry, souvenirs, summer clothes and sports goods. And in some stores, unsold collections are exhibited at a discount and a few weeks before the holiday.

The season of discounts in the popular Finnish store "Stockmann" comes in April and October. This period is called crazy days - the excitement among buyers reaches its climax. It is on these days that tickets from Moscow and St. Petersburg to Helsinki can be purchased at a significantly low price. It is interesting that at a reduced price they sell not residual goods, but collections specially released these days. But do not forget that Stockmann is not a cheap store, even with discounts.

For all lovers of overseas shopping, the word "sale" is almost like a magic spell. Every year, thousands of tourists from Russia go to sales in Finland from Russia.

Traditionally, throughout Europe, there are two seasons of price reduction - in summer and in winter, after Christmas. At this time, large retail chains announce discounts up to 70%, which sounds very tempting to buyers. However, do not forget that sales in Finland are, first of all, the most convenient way for stores to update their assortment. This means that a significant part of the discounted goods are old collections and remnants of unsold items. Stockmann's department stores are an exception - here discounts are announced in spring and autumn and special collections are released for sales.

There are two types of sales: in Finland they are seasonal ( ale, alennus, sale) and special ( tarjous) offers. If the dates and locations of seasonal promotions are always about the same, then special ones can be stumbled upon quite by accident - for example, it can be a discount on some product in a supermarket or the opportunity to purchase several items for the price of one.

Seasonal sales in Finland

Summer sales in Finland start after Juhannus, Midsummer Day, which falls in the last week of June. At this time, buyers have a great chance to stock up on goods for sports, fishing and outdoor activities, summer clothes, accessories and, of course, off-season items from last year's collection.

In winter, there are Christmas sales all over the world. In Finland, they start on December 27 and end by the end of January. At this time, every store is full of signs promising huge discounts - up to 70-80%. However, it should be borne in mind that the maximum price reduction occurs by the end of the season, that is, when the bulk of the goods are already sold out, and the store shelves are almost empty. Therefore, it is worth counting on discounts of 20-35%.

Most of the discounted goods are clothing and footwear, food, as well as accessories and a variety of household goods. Going to Finland in winter, you can successfully get gifts and souvenirs for all your friends, buy delicious Finnish products for the New Year's table and at the same time buy new outfits.

Electronics and household appliances, furniture and automotive products are not too cheap even during seasonal sales in Finland. If you plan to buy a new gadget during your shopping trip, it is better to familiarize yourself with special offers in electronics stores in advance. Large retail chains often arrange their own discount promotions: of course, new items on low prices no one sells, but previous models lose 20-30% in value.

"Crazy" sales in Finland

The ancestor of the idea of ​​"crazy days" was the Stockmann department store chain. Big sales in Finland and other countries where there are stores of this brand take place in April and October and last a week; the exact dates of the sales are kept secret until they start. At this time, discounts are announced on all goods - from clothing to household appliances. Prices are indeed more than halved, but it's worth remembering that Stockmann is one of the most expensive chains in Finland, and even on sale, their goods can cost the same or more than similar ones in neighboring stores.

Together with Stockmann, some other companies also spend “crazy days”: for example, the air carrier FinnAir sells cheap tickets for flights from St. Petersburg and Moscow. True, you can buy them at a reduced price only in Stockmann stores during the sales period.

In Finland, there are certain rules for holding sales.
The discount season lasts a maximum of two months.
In one store during the calendar year it is allowed to hold discount seasons with a total duration of up to three months. This prevents the misuse of discount advertisements: the regular price should not be presented as an exclusive advantage.
Discount seasons cannot be held in newly opened stores or in places of temporary trade, such as fairs. (If the product has not been sold here before, then, accordingly, it cannot be cheaper!)
Discounts do not apply to used goods and homemade goods - for them there is no reference price, based on which you can set a discount.
The announcement of a discount is considered illegal if the same product was not sold in the same store for more than during the discounts. Unfortunately, discount ads can sometimes give unreasonably, which misleads buyers. For example, next to "new" indicate the crossed out "old" prices at which the goods were not actually sold.

Discounts may be 30% , 50% And 70% from the original price (although 70% is something very ugly).

Price tags may include:"Maksa 4, saat 5" (“Pay 4, get 5”) or"Ota kolme, maksa kaksi" (“Take three, pay two”), or they can write"1 kpl - 5.5 €, 4 kpl - 20 €" (“1 piece - 5.5 €, 4 pieces - 20 €”).

The main thing is to stop in time... The Finns admit that even before the start of discounts they go shopping and choose the right things, and then they quickly buy up the cheap looked after and tried on. During discounts, you can find something inexpensive and decent.

Unfortunately, there are no discounts on fashionable clothes and high-quality electronics!

And one more piece of advice. When shopping at a discount, do not forget about the opportunity to issue tax free (tax free)

More about discounts and sales

It is best to go shopping in Finland during the period of discounts and sales. At this time, posters appear in almost every store:

Alennus Sale Ale jopa 70%

Words ale And alennus means temporary or seasonal discounts, sales. There is another word tarjous, it translates as a special offer, or a discount on a specific product or service.

Discounts in Finnish stores in 2019.

During winter and summer sales, discounts reach up to 70%. Many people make good use of this time, buying things for themselves and gifts for loved ones for the next season.

The most powerful discounts and sales in Finland are held twice a year. The first season of discounts starts at Christmas, the second season opens after the summer holiday Juhanus at the end of June.

Winter sales in Finland in 2019.

The winter sales officially start right after Christmas on December 27th, since December 24th-26th most .

However, Finnish stores set their own start date for the Christmas sales season, depending on marketing policy. famous brands keep prices until the holiday in full confidence that the desired gifts will be sold out.

Other stores, hoping to attract customers, begin to cut prices from mid-December, two weeks before Christmas. This mainly concerns Christmas tree decorations, candles, New Year's decor and festive table setting. Although these discounts are small, even a few euros from each gift to all friends and family can save a hundred or two.

Some shops, mainly perfumes and cosmetics, in an effort to sell off Christmas gifts, announce 30%-50% discounts for the day around Christmas.

Interestingly, discounts on clothing and sporting goods are highly dependent on the vagaries of the weather. In warm, slushy winters, shops are forced to make attractive offers for warm clothes and ski equipment. If the winter is snowy and frosty, sales of sweaters, winter jackets, skis and snowboards begin in February - March.

You can't count on cheap electronics, photo, video, audio equipment, computers, laptops in Finland. Prices for the latest innovations here are always higher than in Russia. However, it is quite possible to buy at a discount old models and game consoles that were in good demand last year.

Summer sales in Finland in 2019.

Summer sales in Finland start before the Finnish holiday Juhannus, our Midsummer Day, which falls on Saturday from June 20 to July 20. At this time, the sale of summer clothing collections begins, the price of jewelry, sporting goods, Finnish glass and souvenirs drops sharply.

Crazy days in Stockmann.

The Finnish department store Stockmann has its own sales in April and October, they are called Hullut paivat- Crazy days. Just remember that Stockmann is an expensive department store, and the price of the same discounted items in Stockmann often turns out to be the same as in a neighboring store without a discount.

Promotions and special offers

The collections of clothes, shoes and accessories in Finnish stores are updated almost every month, and small promotions are held from time to time all year round. The minimum discount is 10%, most often there are discounts of 20-30%, and in the peak season of sales up to 70%.

IN last years many Finnish stores are starting to cheat - almost continuously announce "seasonal sale", "vacation of storage space", "sale due to upcoming renovations". But despite the abundance of posters and crossed out numbers, prices in such stores remain at the same level. This is the fault of mainly furniture stores. Li and electronics.

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