How to open night club: 4 steps to opening from scratch, detailed financial calculations, required personnel, payback period of this business.

Capital investments: 15 million rubles
Payback period: 12-18 months.

Are you burning with a tireless desire to open your own business?

If you are a person who likes to take risks, are not afraid of difficulties, have a strong enough creative thinking and have a creative approach to everything - such an idea how to open a nightclub just for you!

What should you pay attention to when opening a nightclub?

Since opening a nightclub requires considerable financial investment, and the possibility of failure is quite high, you should calculate all the nuances down to the smallest detail.

The primary tasks are market analysis and.

The latter will calculate the amount of investment, the payback period of investments, the planning of financial distribution, the choice of direction of activity taking into account the target audience and the general opening time.

As well as other issues, such as choosing premises, recruiting staff, advertising, name and preparation of the necessary documentation.

How to open a nightclub from scratch?

Interesting fact:
The most unusual disco venue in the whole world is considered to be a subway car. The Alexanderplatz metro stop in Germany is a favorite place for partygoers who love unconventional party solutions.

If you plan to open a nightclub from scratch, the amount of investment will, of course, be higher, because you will have to spend more on furnishing the premises, advertising the club and attracting visitors.

In this area of ​​the market, competition is very high; opening an establishment from scratch is risky and difficult.

In order not to burn out and achieve a large number of visitors, you should think carefully about everything you can do to attract customers.

How to open a nightclub from scratch and attract the first visitors?

1. Introduce some new products that competitors do not have.
2. Take care of financial convenience for regular visitors and new clients.
   Also develop promotions, gifts and other surprises.
3. Provide the establishment with high-quality and powerful equipment, especially regarding lighting and sound.
4. The interior also plays big role to attract visitors.

What to call a nightclub?

The most important thing is to interest as many potential visitors as possible in the name.

And besides, convey the slightest part of the style or direction (remember the “Blue Oyster” from the film “Police Academy”).

Visitors are attracted by interesting, original names, which even in advertising are an extraordinary accent.

People love originality and novelty.

We analyze the market for the successful opening of your nightclub

When deciding to open your own entertainment establishment, experts advise deciding on the main aspects:

What documents are needed to open?

This includes a mandatory permit from Rospotrebnadzor and an act on putting the facility into operation, which is signed by several government agencies.

In addition to the permission and registration of the club itself, an important point will be a license for the sale of alcoholic beverages, which will require certain documents.

To obtain it, it is better to contact law firms, whose specialists will be able to quickly and correctly arrange everything, saving you from unnecessary hassle with documentation.

Choosing a room for a nightclub

Build a new building or buy (rent) an old hall - the choice is yours.

In this matter, which option will be more profitable and successful is up to you to decide.

The location of the club should be closest to the places where people belonging to the intended target audience spend most of their time.

The area of ​​the premises is on average about 3000 sq.m.

This question also takes into account the concept and additional services.

Construction of a new premises will require additional documents and permits, in addition to considerable financial costs.

Less problematic would be the renovation and decoration of an already finished building, of which there is a very wide selection available for rent nowadays to suit every taste.

We select personnel

The right staff can also attract up to 20% of repeat visitors.

Oddly enough, even now there are quite a large number of people who want to drink and “pour out their souls” to the bartender.

On average, the headquarters will consist of 25 - 50 people.

How to open a nightclub in a small town?

Taking this into account, it is better to think about various entertainment (billiards, etc.), or rent out a hall for special events in the form of additional services - so as not to lose the flow of customers, and thus the profit, which in this case will come during the day, which is very profitable .

How much does it cost to open a nightclub?

For a small city, the answer to the question of how much it costs to open a nightclub will fluctuate around 10-15 million rubles.

In large cities, the amount of investment will be much larger.

Since the business is very risky, banks do not always give loans to open a nightclub.

Because of this, you may have to take out a personal loan, which is more difficult to repay.

It is better to find investors who will be interested in such a deal.

What will the expenses be spent on?

Tips on how to promote a nightclub are presented in the video:

Profitability and payback period of a nightclub

• Ticket sales – 5-7 million rubles/year;
• Sales of alcoholic drinks and snacks – 6-7 million rubles/year;
• Advertising of sponsors' products – 2-3 million rubles/year;

Having calculated the income, you can count on a profit of about 17 million rubles per year.

In big cities, both the amount of investment and the amount of income are, of course, much larger.

Opening of a night club- a profitable business if you can organize everything in such a way as to attract the maximum number of visitors.

Opening such a business is a painstaking task, but the investment pays off fairly quickly, and the profit, if successful, is quite large.

If you're not afraid large investments and wide competition, and are also confident in your success - you can open and develop your business in the way you think is most profitable.

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Those people who have already decided to create their own own business, as a rule, know in advance that they will need to spend their finances. A nightclub is a type of activity that will be beneficial for wealthy businessmen. Indeed, those people who have decent financial capital will be able to open a nightclub. In turn, a nightclub is quite profitable and very interesting business, which will definitely bring its owner good money. And if your plans include creating a nightclub, then the business project must be drawn up quite competently. In this article we will talk in detail about how to open a nightclub from scratch.

Business pitfalls

Before you start opening your own nightclub, you should know that there is quite tough competition in this business. Based on this, a large number of Such clubs cannot withstand this circumstance and soon close or sell their business to other people. And the reason is that these entrepreneurs simply do not show the proper skill and desire to conduct such a business and understand how to choose the right potential audience. For this reason, before you start opening a nightclub, you should carefully analyze this market and conduct marketing wisely. After you have done everything necessary research, you can easily understand who will be your target audience.

According to statistics, approximately 75% of the income of nightlife establishments comes from regular visitors. So, you first need to understand what your future audience will be like. Will it be students, or businessmen, or maybe representatives of some minorities. Your choice determines what kind of interior you need to create in this club and what kind of music to choose for it. You can also easily determine the cost of the drinks offered and the level of service. But we will give you a little advice: you should not open a nightclub that will be alien to you. For example, if a person is straight by orientation and creates a club for gays, then this business will not be able to bring him either success or profit. Therefore, this rule must be remembered.

Room

The first stage in creating your own nightclub is the construction of a future establishment or the search for a ready-made premises. If possible, you can rebuild the club yourself according to the prepared project. But before you begin this construction, you should consider all the options. It may be more appropriate for you to rent or buy out various abandoned establishments. For example, for a future nightclub, you can buy old cultural centers or palaces of pioneers. As a rule, these premises can be found in small regional centers or provincial cities. But if you decide to purchase these establishments in the capital, then you are unlikely to be able to do this.

Very often, the right choice of location for a club affects its future success. It is also necessary to remember that a fashionable nightclub, designed for high society, should be located in the central part of the city. And those establishments that have a more democratic audience are located on its outskirts.

For those clubs that are designed mainly for a youth audience, one of the most important conditions is the convenience of its location. That is, the ability to quickly get to this establishment via the metro, as well as by any ground transport. A nightclub should not be located on the ground floor of multi-storey buildings. And even if you receive the necessary permission from the authorities, and your establishment has excellent sound insulation, the residents living in this house are unlikely to allow you to work peacefully. Unfortunately, in most apartment buildings There are several elderly women living there who will contact the police at frequent intervals. The consequence of this circumstance, as a rule, will be the disruption of parties in your club.

What is needed to create your own nightclub?

• First, you need to find a building that meets some stipulated rules. The building must: have a large area (the hall where the dance floor will be provided must be at least 300 sq. m.) and high enough ceilings (approximately 3.5 meters) to accommodate lighting and sound equipment.
• Secondly, it is necessary to complete all documents.

We draw up a business plan

1. If you want to know how to open a nightclub, then you should take our advice into account and draw up a competent business plan.
2. Then, you should register your type of activity. You can consider the option of opening an individual entrepreneur or LLC.
3. The next step is to create a list of services your business provides. For example it could be:

• Banquet hall for relaxation and conversation.
• Karaoke room.
• Restaurant hall.
• Bar counter.

The list of these services can be expanded if desired, taking into account the requests of your visitors.

If you don’t know how to equip your nightclub, then to equip this establishment you will need to purchase:

• High-quality sound equipment.
• Lighting equipment.
• DJ console.

Interior design of the establishment

If we take into account the interior of the club, then in this case there is no clear opinion on what the room should look like. You can make expensive renovations to your establishment with rich decorations, but you still won’t get customers, or you can spend a small amount of money on interior decoration and have great amount visitors. In this case, it should be noted that most nightlife establishments are engaged in selling the internal atmosphere, and last of all they are engaged in interior design, increasing the variety of dishes and drinks.

Before the beginning finishing works, you need to create the project necessary for this purpose. In this case, it will simply be impossible to do without the help of specialists (you will spend approximately 3-4 thousand dollars to provide these services). It would be more appropriate to start with the basic concept. This approach in this matter will help you avoid unnecessary expenses. Our specialists will help you quickly obtain the necessary permits and documents needed for the operation of your establishment. These expenses must be included in the business project.

Employees of the establishment

After all the necessary documentation has been received, equipment has been purchased, and the interior arrangement of the premises has been completed, workers should be found. The staff of the nightclub must include:

• The manager of the establishment.
• Director.
• Club administrator.
• Service staff (waiters - 5-7 people).
• Cook (5-6 people).
• Bartender (3-4 people).
• Cleaning lady (2 people).
• Worker in the dressing room - (1 person).

But with regards to the security system, in this case there is no consensus. One part of the entrepreneurs forms their own security unit, and the other - recruits security guards from already existing organizations in this area. IN job responsibilities security guards include not only the maximum provision of threats and security, but also the maintenance of proper order in the premises (i.e., eliminating the possibility of selling narcotic substances). And all because many of the club’s clients are completely different personalities.

Undoubtedly, all working employees must be at the level of the given institution or at least have some experience in this area.

Chief worker

According to most experts, the success and success of any night establishment directly depends on the promoter. And if the club administrator does not have the appropriate professional skills in this field of activity, then even a club that has achieved great popularity and fame may suffer from his work. Therefore, a business project to create a night establishment must be drawn up carefully and quite competently. But if you hire a worthless and illiterate promoter, then you should not expect success from this business. Unfortunately, such a specialty as a promoter cannot be acquired at any higher education institution. educational institution. It can be acquired and all the necessary skills can be learned only through practice. The main responsibility of the promoter is to attract new visitors. The promoter needs to lead the establishment's activities in the right direction with a clearly defined goal. This specialist must have excellent ability to organize various festive events.

Financial plan

If you decide to organize your own nightclub in a small provincial town, then the initial starting capital will be approximately 11-16 million rubles. This amount includes the following expenses:

1. Building or premises - from 4,500,000 rubles.
2. The interior design of the club costs around 600 thousand rubles. Most of Money will be spent on the purchase and installation of sound and lighting equipment.
3. Decor necessary documentation– approximately 450 thousand rubles.
4. Equipment – ​​200-400 thousand rubles.
5. Salary to employees is 3.5 – 4 million rubles.
6. Marketing and advertising costs around 150 thousand rubles.

In order for your club to be quickly found by visitors on unlit streets in the evening or at night, you should install a bright outdoor neon sign, which will attract customers to your establishment with its bright and varied light.

One linear meter of neon will cost you approximately $15-45. But according to statistics, there is a small part of nightlife establishments that do not install signs on the façade of the building, so as not to attract any desired visitors. A regular customers They already know the location of the club very well. But before you start installing a sign, you should think carefully about what name this nightclub will have? In this case, the decision, as a rule, must be made by the owner of the establishment himself. But we will give one small piece of advice - the name of the establishment must fully correspond to its main activity and direction.

Profit

An entrepreneur can easily count on the following profits:

Income from the sale of alcohol and various snacks is 7-9 million rubles per year.

Implementation entrance tickets to the club - 8 million rubles per year.

In addition to everything described above, you can also make a profit from additional services - in the region of 2.5-3 million rubles. For example, you can earn income from your sponsors. In this case, we mean placing advertisements with various alcohol and tobacco products in the club hall, since these products are prohibited from being advertised on public television.

The entertainment industry traditionally makes good money, so opening a nightclub with the right approach is a profitable and completely feasible idea. Let's estimate how much money is needed to fulfill this plan and outline general form business plan.

Every business has its pros and cons that you need to know in advance. You should immediately take into account that opening a nightclub is damn expensive. Most often, you will have to look for investors to do this, so it will be impossible to do without providing a carefully worked out business plan.

Work on the project should begin with a general assessment of the industry in the region, taking into account competition. In this case, it is best to attract the clientele with an unusual idea and a non-standard approach.

The latter involves attracting a specific target audience - it will be impossible to do without correlation by age, social and financial status. Most often, young people gather in nightclubs and the main focus should be on them.

To assess the profitability of the project, you should pay attention to the number of universities in the city - students will make up the bulk of clients. When assessing profitability, it is necessary to take into account that the project should pay off in a maximum of two years, since, otherwise, it will become unprofitable.

When considering an idea, you should consider interesting program. To increase attractiveness in the eyes potential clients It is necessary to constantly delight guests with variety. Remember: the general style and list of services provided are the key points to the success of the enterprise.

In addition to the show program, bar and dance program, in the evening you can also provide entertainment such as themed parties, holographic installations and fire shows. A creative approach to organizing a business will definitely pay for itself and become the key to profitability. So, how to open a nightclub from scratch?

More detailed example business plan for opening a nightclub with calculations is available at.

Business registration

Registering a business is one of the essential stages of working on an enterprise. In this case, you should be prepared for a lot of various bureaucratic obstacles. For example, if a building is reconstructed for a club, the project will have to be approved by several authorities at once, and then the facility will be put into operation with the appropriate acts. Such papers are signed by the SES, fire service and Rospotrebnadzor.

Direct registration of a business is carried out as non-profit organization. Permits will require paper from Rospotrebnadzor with permission to organize a nightclub in a certain area or building. If the latter is just being built, it is necessary to coordinate the project. In addition, you will have to prepare constituent documents legal entity, including passports general director and founders.

Obtaining a liquor license

Few people can imagine a nightclub without a bar, especially in a small town. The main problem in this case is obtaining a license for alcohol. It is important to obtain permission to sell alcohol in the form retail through the bar.

Among the documents required to obtain permission:

1. Registration and constituent documents of the company.
2. Coordination with Rospotrebnadzor and SES.
3. Medical records of employees.

The collected package of documents is submitted to the local authority, which issues licenses for the sale of alcohol. Most often, the process of obtaining a permit is delayed, and a nightclub simply cannot operate without a bar. To speed up the process, experts recommend contacting specialized law firms.

Many people are interested in how to open a nightclub in a small town without a bar. I would like to note that this is possible, but such an enterprise will not be profitable.

Club building and premises

At the stage of drawing up a business plan, you should decide whether the building for the club will be purchased or rented. Both options have their advantages. Some experts are inclined towards the second option, since periodic changes in the audience will make the purchase irrational.

Separately, the construction option should be considered. As for the cost estimate: rent will cost 4.5 million rubles (according to preliminary estimates), purchase – 50 million, and construction from scratch – 45 million rubles (prices are approximate and may vary depending on the region).

As for the location: it is best to choose the busiest areas of the city. If possible, you should settle right in the center. Another good location would be an area near college campuses and universities. The key requirement is high traffic and the absence of large concentrations of entertainment establishments nearby, which will attract some of the customers.

The area of ​​the room should be large enough to accommodate a dance floor, bar, and a separate seating area. The average area of ​​a modern club is 500 square meters, but you can also consider options of 1000-1100 square meters - this will allow you to delimit the room into several separate zones. The ceiling height in the building must be at least 3.5 meters.

Nightclub design and equipment

As already mentioned, the design and equipment of a nightclub are one of the key keys to the success of the entire enterprise. Most often, the development of the concept is entrusted to specialists, since many people simply cannot work out all the details on their own.

It is important not to skimp on finishing, including bathrooms. The quality of work will certainly be appreciated by visitors, who will then recommend the establishment to their friends and colleagues. According to experts, expenses of about 4-9 million rubles should be provided for repairs in advance, depending on the area of ​​the premises.

A separate issue is equipping the hall with the necessary furniture. It must fit into the general style of the club. Lighting equipment should be selected accordingly, which helps create an additional atmosphere. Here it is better to seek help from professionals, since design is the most important component of the club. Don’t forget about appropriate ventilation and climate control equipment.

Kitchen and bar equipment will require considerable expenses. They will require specialized equipment, refrigerators and freezers, dishes and display cases. Without this, it will be impossible to start working.

Finally, accessories add the finishing touches to your room design. They include not only various decorative elements, but also branded tableware, staff uniforms and lighting. The main goal, that is, creating a stylish establishment, must be achieved 100%. Calculations estimate the costs of the mentioned items to be about 10 million rubles - all this must be taken into account when planning.

Organization of an open-air club

Separately, you should consider the option of launching an open-air club. The idea is suitable only for summer time and is relevant for those regions where there is a large influx of people during this period. Most often, such clubs open in close proximity to the beaches.

Such clubs are small venues, near which there is a room for a kitchen and equipment. As an option, you can consider dilapidated buildings, which are completely cleared inside and arranged with an original interior.

The project is seasonal. What you need to open your own open-air nightclub is the same list of papers. We must try and save as much as possible on the opening, since, otherwise, the project will turn out to be unprofitable.

How to promote your club?

At first, it will be extremely difficult to achieve sufficient occupancy of the club to make a profit. It’s simply impossible to do without serious investments in advertising. The best option– use the services of special agencies. This option will not be cheap, but a positive result will be guaranteed.

Among other methods of attracting customers, we should highlight the organization of the opening of an establishment that will delight the first visitors with free entry, small gifts and a special program. There is no doubt that some of the visitors will subsequently become regular customers.

Additional contingent can be attracted by advertising in the media, as well as Special attention It is worth paying attention to social networks, and in particular to advertising in geopublics and groups with the target audience. Distributing leaflets and flyers also gives a positive result.

Of course, you can always purchase a ready-made business with an already established clientele, but the costs of such a purchase will be even higher.

Planned expenses and income

IN this section We will consider approximate calculations, which may vary depending on the region and situation, so it is impossible to say with an accuracy of the ruble how much it costs to open a nightclub. Briefly, all the main points can be summarized in a table:

For a more or less accurate calculation, you will first need to decide on what schedule the establishment will operate, then count the number of clients per shift, and also calculate the average cost per person. For example, a club that operates only on weekdays and attracts 250 people with an average bill of around 500 rubles will bring its owner up to 2.5 million rubles monthly.

Video: how to manage a nightclub?

Profitability of nightclubs

Previous calculations have shown that opening a nightclub is a very expensive undertaking. According to experts, it is better to accumulate an amount of about 10-15 million rubles even before starting. Specific prices depend on the region of work, as well as the level of wages in it.

There are two ways to find such an amount. The first is to get a loan from the bank, and the second is to find investors. To open a nightclub, a business plan will need to be presented to a potential lender in both cases. In both cases, it will be impossible to do without a carefully thought-out business plan.

As practice shows, the initial costs are recouped in about a year. If this does not happen, the business can be closed immediately - it will not bring any special profit. The average profitability in this business is 20-50%.

Every entrepreneur is looking for profitable and promising business projects. There are plenty of ideas that can be brought to life. But the fact is that everywhere there are pitfalls. For example, some projects are too financially expensive, others require specific knowledge, and others are too competitive. But you can still find a suitable business idea.

In today’s article, I bring to your attention another profitable project - opening a nightclub. We will discuss such important points as opening a nightclub from scratch, talk about the profitability of the project, as well as financial side question.

How to open a nightclub from scratch?

Nightclubs are in great demand among people of different ages and social status. Despite the fairly serious competition in this field of activity, opening a nightclub is quite a profitable business. The main thing is to skillfully select a concept and determine the status of a night establishment.

Where can I get money to open a nightclub?

Opening a nightclub requires considerable financial investment. Therefore, not everyone can afford to do such a thing. You can get money to implement your business idea from a bank, borrow from friends, or find an investor. The most profitable option, in my opinion, is to find an investor. Some rich people invest their money in promising business projects with the aim of making a profit. You need to not only find such a person, but also convince him of the profitability of your idea. A skillfully drawn up nightclub business plan will help you with this.

Night club business plan

The profitability of an idea is the ratio of the costs of implementing a business idea and profit. Analyze the demand and level of competition in the chosen field of activity and determine the relevance and prospects of the business idea for opening a nightclub.

Night club registration

As a rule, organizations whose names contain the word “club” are registered as non-profit. First of all, you should decide on the substantive and legal form of activity; as a rule, the majority opts for a limited liability company.

You will need to collect and complete a lot of documents and permits. To begin with, you need to conclude a lease agreement for the premises, as well as obtain permits for activities from the fire and sanitary services. In addition, selling alcoholic beverages requires obtaining a license.

An experienced lawyer will help you complete the entire package of documents.

Renting premises

A very important step is the location of the nightclub. The attendance of the establishment, and therefore the profit, will depend on this. First of all, consider the main contingent of the establishment. For example, if you are planning to open a youth club, then it is advisable to locate it in the central part of the city.

The area of ​​the nightclub must be large enough. After all, it is necessary to accommodate all the equipment, arrange the dance floor, locker room and toilet for visitors. Keep in mind that the ceilings in such an establishment must be at least 3 meters high, because light and sound equipment is located on them.

Staff

Nightclub staff:

• Director;
• Administrator;
• Accountant;
• Waiters;
• DJ;
• Bartender;
• Security guard;
• Wardrobe attendant;
• Cleaners.

Particular attention should be paid to the selection of security guards. The nightclub needs to maintain order and ensure the safety of visitors, so hire reliable people for security.

Financial expenses

No one can accurately answer the question of how much it costs to open a nightclub. It all depends on many factors that significantly influence the cost of opening such an establishment. On average, you will need about 10–15 million rubles to open a nightclub in a small city. In the capital, the cost of opening such an establishment is much higher, this is due to the relatively high price of renting premises and wages for hired personnel.

Necessary costs:

1. Rent or purchase of premises for a nightclub. It is quite difficult to name the exact cost, because it depends on the volume of space, the condition of the premises, as well as its location;
2. Repair. As a rule, it is difficult to find a room that meets all the requirements, so at least minimal cosmetic repairs will be necessary. Its price will depend on how expensive the interior will be;
3. Purchase of equipment. Professional equipment for a nightclub is not cheap. Therefore, you will have to shell out a substantial amount to purchase it;
4. Remuneration of hired personnel. Consider the average wages in your region for payment for similar work. Do not forget that qualified personnel will not work for pennies;
5. Advertising campaign. Your establishment needs advertising to attract customers. This will require a considerable amount of money, take this nuance into account.

Profit from nightclub activities

Money for visiting the establishment. Your main income is the amount received for entering a nightclub. You can set any cost for visiting your establishment, but remember that competition in this area is very high, so it is important to correctly determine the price. Everything will depend on the concept of the establishment and the category for which the night club is designed (businessmen, golden youth, students, sexual minorities).

Profit from the sale of alcohol and snacks. As a rule, it is forbidden to drink drinks brought with you in a nightclub, so visitors purchase alcohol and snacks in your establishment, and this is where the revenue comes from.

Income from events. If your establishment is popular, then you can make a profit from holding private events, for example, parties, birthdays.

Advertising campaign

Opening a nightclub is not the most important thing; the most important thing is attracting customers to this establishment. The competition in this field of activity is quite strong, so you will have to try hard to achieve success and surpass your experienced competitors.

Advertising option

• Word of mouth. A very effective way to attract clients. A well-chosen concept, interior, service, music will quickly turn your nightclub into a popular place in the city.
• Internet advertising. Young people mainly learn about events and new establishments that have opened in the city from social networks. Therefore, advertising on the Internet is an inexpensive and very effective way to interest and attract many people.
• Celebrity invitation. Be sure to use this proven PR method. If popular artists perform at your nightclub and famous DJs play music, then the attendance of the establishment will be very high.

We can conclude that opening a nightclub as a business is a rather expensive idea for making money. But despite this, this project can become very successful and profitable. Therefore, if you dream of opening a nightclub and you have the necessary start-up capital for this, then go ahead towards your goal.