Night clubs - restaurants, cafes, bars, according to GOST, are classified as catering establishments. They differ only in that the entertainment program for them is the main service, and the sale of food and drinks is an additional one. When choosing a suitable premises, you need to proceed from the concept of the establishment and take into account legal restrictions.

When evaluating business ideas, the option of opening a night club for dancing or a themed one more often attracts young entrepreneurs. The interest is understandable: the overwhelming majority of club regulars are people from 18 to 35 years old. On the other hand, for all its profitability, this business requires large investments, characterized by increased risks and complex organization. The success of an enterprise is determined by three main factors:

• entertainment concept;
• place and premises for organizing a club;
• investments to finance the project.

In fact, the first two determine the prospects of a business idea, and the entire subsequent economic calculation: payback period for investments, expenses and income.

The basis of the club concept is the idea

The main “feature” of a nightclub can be anything: unusual architecture of the building, original musical direction, location: floating platform, beach, roof, and so on. A concept is born from an idea, which is translated into sketches, calculations, drawings and drawings. Marketing research is used in its development. It is necessary to assess the financial capabilities of future visitors and the need for the service; study competitors, find their strengths and weak sides according to the main parameters: price, quality, list of entertainment. Examples of club concepts are shown below (Table 1).

When choosing a room for a club, they pay attention not only to its area, but also to the height of the ceilings - usually up to 4 m. Level 6 - 8 m requires a third more expensive music and lighting equipment. Moreover, it is installed at the very first stage, even before the final finishing of the hall.

If you are just thinking about how to open your own club from scratch, it is a good idea to listen to the advice of experienced entrepreneurs. It is believed that the location of the nightlife establishment: the center, the outskirts of the city, plays a secondary role. Up to 80% of clients are regular visitors; they know exactly what they need. The second point: you should not purchase the building as your own; renting is more practical. The average lifespan of such projects is about 3 years. Then they close, rename, and move to another location.

In what premises can you open a club?

Not every place is suitable for an establishment operating at night. It is not enough to assess the suitability, capacity, and acoustic properties of the hall. Public buildings where large numbers of people gather have special requirements. In addition, any club provides food services, sale of alcohol and cigarettes. This means that it is mandatory to comply with all requirements for catering establishments.

Club-restaurant according to GOST

In 2015 - 2016, two documents were put into effect, the requirements of which must be taken into account when organizing any restaurant, regardless of its size, form of ownership, type and range of services.

1. GOST 30389-2013 “Services... Classification...”, from 01/01/2016
2. GOST 31985-2013 “Services... Terms...”, from 01/01/2015

According to classification night club- this is the specialization of the establishment according to the interests of consumers (Fig. 1). The document does not provide for such enterprises special conditions, and all general restrictions apply to them in full (Table 2). Let us note the main ones.

1. Any catering facilities can be located in residential and public buildings(including free-standing ones), on the territory of train stations, shopping centers, offices, cultural and entertainment centers.
2. Access roads and pedestrian access with information signs must be provided to the enterprise. The surrounding area should be illuminated and landscaped. A restaurant is required to have an equipped parking lot, which cannot be located inside the courtyard area.
3. If the establishment is located in an apartment building, then all building standards for permissible noise and vibration levels are observed (GOST 30494 - for residential buildings). Separate entrances and exits, including emergency ones, are equipped with instructions on the procedure to act in an emergency.

When placing a club in an ordinary residential building, difficulties arise with transferring the premises to non-residential ones. Housing Code does not require the mandatory consent of all residents (Article 23). However, to develop a separate entrance area, it is often necessary to occupy a plot of land belonging to an apartment building and reconstruct common areas (house wall, entrance). The issue is resolved individually, sometimes you can limit yourself to a solution general meeting(redevelopment), in another situation, the consent of the owners will be required (reconstruction).

A separate topic is fire safety requirements for catering buildings. You can receive a positive conclusion from the Ministry of Emergency Situations only if you comply with all regulatory documents. Wooden walls must be coated with fire-retardant paints or plastered; Only non-combustible materials are allowed in the finishing; the width of stairs is not allowed less than 1.35 m.

Unsanitary conditions are the enemy of the entrepreneur

For a night restaurant, it is mandatory to comply with the requirements of SanPiN 2.3.6.1079-01 - for the organization of public catering. When placed in an apartment building, additionally SanPiN 2.1.2.2645-10 applies to living conditions in residential buildings. We list just a few reasons that can lead to fines or even closure of the club.

1. Food preparation workshops must not be located in basements or semi-basements. Production should not worsen the living conditions of the residents of the house (noise, odors, vibration, electromagnetic fields).
2. Unloading of products and other raw materials from the entrances of a residential building is not allowed. To do this, a collection point will be installed at the end of the building, where there are no windows, or on the street side.
3. Garbage and food waste are stored in separate containers on an asphalt (concrete) area no closer than 25 m from the entrance or playground, and are cleaned when 2/3 of the volume is filled.
4. Exhaust ventilation is equipped separately from the general building ventilation system, 1 m above the roof level. A pipe of this height is attached to the wall of the house, and to use the facade, the consent of the owners’ meeting must be obtained. The issue can be resolved peacefully by concluding a paid lease agreement with the HOA for part of the common property of the house.

Thus, we can conclude. The law does not prohibit the organization of catering establishments, including establishments with night hours, in residential buildings. However, a separate building is more reliable - this will eliminate numerous complaints and inspections.

Financial investments, payback

Even a novice businessman understands that a club is an expensive idea. It is impossible to do without, and he needs to be convinced of the profitability of the project. Most business plans are designed for an investment amount of 50 million rubles (Table 3). But among the requests for investment you can see amounts of 10 - 30 million rubles, usually from a small peripheral city. Profitability is estimated at 25 - 50%.

If someone is sad after assessing the level of investment in the club business, then there is no reason for this. The task is not easy, but only an extraordinary person can be attracted to the idea of ​​opening a nightclub from scratch. They are very different, not all have a rich surroundings, and they operate quite successfully in many places. The list of the 40 best Russian clubs according to musicians (compiled by Daily) also included small cities: Sochi, Kaliningrad, Izhevsk, even a surfer beach club near Anapa. It all depends on local conditions; if there is demand, sooner or later it will be satisfied by someone.

The entertainment industry emerged long before many other types of business. Also in Ancient Rome a phrase was born denoting the two main needs of the people: bread and circuses. It is on meeting these needs that the most profitable types entrepreneurial activity. It is impossible to imagine the life of modern youth without nightclubs. Their different incarnations appear like mushrooms after rain, both in the capital and in poor provincial towns. Some end their life’s journey without having had time to really work, while others become truly iconic and legendary places. However, one does not cancel the other.

It is understood that the initial cost of opening a club will be approximately 2.9 million rubles, of which 1 million is the entrepreneur’s own money, and 1.9 million is a bank loan and other type of loan.

Summary

A nightclub, an example of the organization of which is described in this business plan, is registered in the form of a limited liability company (one or two founders). The tax system is the simplified tax system (“simplified tax system”) with a deduction in favor of the state of 15% of the establishment’s net profit. OKVED codes are as follows:

• 93.29 “Other entertainment and entertainment activities.”
• 93.29.2 “Activities of dance floors, discos, dance schools.”
• 93.29.9 “Other entertainment and entertainment activities, not included in other groups.”
• 56.30 “Serving drinks.”

The premises for the location of this nightclub, with an area of ​​350 sq. meters, is rented in the city center and must comply with the rules fire safety, SanPiN standards. It is advisable to conclude a lease agreement for three years at once, while paying in full for the first six months. You should also pre-conclude a contract for the renovation of the premises, as well as contracts for the supply of sound and lighting equipment.

The work of the night club is based on providing a whole range of entertainment services, such as:

• Discos with integrated show programs.
• Parties dedicated to a specific theme.
• Organization of the entertainment part of citywide events.
• Conducting various competitions and creative competitions.
• VIP zone services.
• Bar service with a wide range of alcoholic and non-alcoholic drinks.

Since the nightclub will sell alcoholic beverages, you must take care of obtaining the appropriate license in advance. The average cost of a ticket for entry to a regular disco should be set at 200 rubles per person. At the same time, it is necessary to periodically provide clients with various discounts, which will depend on the theme of the relevant events and holiday dates. The planned maximum capacity of the club is 150 people.

How much do you need to invest?

The initial investment in organizing a nightclub is presented in the table:

Marketing plan

Considering the location of the nightclub in the city center, it is assumed that there are convenient access roads to it. To calculate the approximate profit of this establishment, we will take young people from 18 to 30 years old as the main target audience. If the city has educational establishments middle and higher vocational education, then most of the nightclub's clients will be students. It is also advisable, if possible, to place a nightclub in close proximity to large shopping centers. The main musical trends that will be played at discos are planned to be Disco, Pop and Techno (focus on the musical tastes of your target audience, clubs for a narrower audience are also possible - for example, fans of Rap or Rock).

It is necessary to draw up a clear, well-developed plan of action aimed at attracting customers to the club. It should definitely include the following activities:

• Advertising campaign in all available media - newspapers, magazines, radio.
• Installation of banners, billboards and banners in the most visible places in the city.
• Distribution of advertising brochures and flyers, as well as placement of advertisements on information stands.
• Development of a nightclub website and creation of groups on social networks.
• Promotion in search engines and purchase of contextual advertising.

The complex of the above measures will ensure the attraction large quantity customers already in the first weeks of the club’s operation.

For nightclubs, peak attendance occurs on Friday and Saturday, as well as holidays. On these days of the week, you can count on at least 70 percent occupancy of the establishment. And this is almost 100 people. There are approximately 105 weekends and holidays a year.

Accordingly, if each client leaves an average of 600 rubles in the club, the annual revenue will be 6.3 million rubles. Additional income will come from corporate parties, buffets, competitions and citywide events, which will be held approximately 5 times a month. The revenue from each of them will be at least 45 thousand rubles, and in total for the year - 2.7 million rubles. Projected total revenue of the nightclub in small town– 9 million rubles.

Production plan

An entrepreneur needs to make the most intelligent use of the entire available area of ​​the nightclub premises. The 350 available square meters should be divided as follows:

• 150 “squares” should be allocated for a dance floor and a mini-stage.
• 100 sq. meters to be given to the landing and VIP areas.
• 50 sq. meters will be occupied by a hall and a dressing room.
• The remaining 50 “squares” will remain for bathrooms and utility rooms.

The nightclub premises must be equipped with a fire alarm with an emergency fire extinguishing system, and also have an evacuation plan, copies of which must be posted in plain sight. Equipment must be certified and meet safety standards.

The club’s operating hours should be organized in accordance with the norms of logic and common sense, but do not forget to take into account the characteristics of the establishment’s target audience. For example, a nightclub targeting an audience between 18 and 30 years old may adhere to the following operating hours:

• Friday – Saturday from 21:00 to 05:00.
• Tuesday – Thursday, Sunday from 20:00 to 04:00.
• Corporate and themed events can be organized any day of the week.

Example staffing table nightclub is presented in the table below.

The staff will consist of 13 people - this is the optimal number of employees for a small provincial nightclub. You can, of course, hire several additional employees, but the practical benefits of this step will be much less than the costs of its implementation. For successful business development, it is important not to throw money away left and right, but, on the contrary, to wisely save on unnecessary things and actions. As Benjamin Franklin once said, a penny saved is a penny earned!

Calculations of income and expenses

IN this section The business plan calculates the financial costs and potential income from the operation of a nightclub in a small town.

The monthly expenses of this establishment are as follows:

As a result, we see that the monthly costs of maintaining the functionality of the nightclub will be approximately 600 thousand rubles. Most of the money will go to wages employees (35%), another important expense item is the purchase of quality alcohol for the bar (33%). All other expense items are significantly lower in size than the above items. It is also worth noting the rather large amount of insurance contributions for employees to the Pension Fund and the Social Insurance Fund, amounting to almost 11% of the total.

The profitability of a nightclub in a small town is shown in the following table:

As you can see from the table, the net profit of the nightclub after paying all taxes will be about 1.5 million rubles per year. It is not difficult to calculate that the club will bring its owner approximately 120 thousand rubles per month. Based on calculations, the profitability of a nightclub will be around 20%, which is very good for an entertainment establishment in a provincial town. The nightclub will fully pay for itself in 24 months.

Possible risks

Opening a nightclub in a provincial town is associated with a number of risks that can directly or indirectly “make adjustments” to the development of the business. Below is a sample list of them:

• Rising inflation rate.
• The emergence of competitors with greater financial capabilities.
• Problems with the law due to criminalized club clients.
• Obsolescence of the concept of the establishment.
• Decrease in purchasing power of the city population.

To level out as much as possible Negative influence Given the above risks, the owner of a nightclub must always be “on the crest of the wave” and come up with new “hooks” that will catch and retain the club’s clients.

Own night club proper organization can bring very impressive profits. True, opening it requires a lot of money, time and effort. We will consider further how to competently approach the organization of such a business.

Stages of opening a nightclub

If you want to open your own nightclub, then you will have to do a lot of work, each stage of which is fundamentally important.

Concept development for the club

Before opening, it is necessary to clearly decide who the club will be aimed at. To do this, you need to decide on the following parameters:

• Age of the audience;
• Music style;
• Social status of visitors;
• Material security.

The most profitable clubs are aimed at young people aged 18-25, students with low incomes.

Search for premises

The choice of building plays an important role for further progress. First of all, you should pay attention to the location. It is desirable that it be located on a street with busy traffic and high passenger flow. It's good if there is a transport interchange nearby. As practice has shown, the clubs located not far from universities have the greatest attendance.

Make sure that there are as few competitors nearby as possible. Ideally, there should be no entertainment venues near you at all.

There should be a parking space near the building and convenient access to it.

The room should not be located in a residential building, as loud music, fun companies will disturb neighbors' sleep, which will lead to a number of problems. It is best to occupy the first or ground floor of a shopping center, or even find a fairly large one or two-story building.

The club area should be from 300 to 500 sq. m., have high ceilings - from 3 meters. These requirements are related to the fact that the club must have enough space to accommodate utility rooms, a stage, a dance floor, a recreation area, a bar, and a toilet. It is advisable to allocate 200-250 sq. m. for the dance floor. The higher the ceilings, the easier it is to install the necessary lighting equipment.

The premises can be purchased, rented or built from scratch. It all depends on the amount you are willing to invest in starting the project.

Required documents

To open a club, the following documents are required:

• Registration certificate individual entrepreneur or LLC (see also);
• A project for the refurbishment, redevelopment or construction of premises, agreed upon with Rospotrebnazor and Gospozharnadzor.
• Permission from Rospotrenadzor;
• Permission from the Sanitary and Epidemiological Station;
• Permission from the State Fire Supervision Authority;
• Garbage removal agreement;
• License to sell alcohol;
• Music license;
• Medical records for employees;
• Certificates for food products;
• Employment contracts with employees.

An experienced lawyer will help you with the paperwork.

Recruitment

Particular attention must be paid to personnel selection. To fully operate the club you will need:

• An accountant or financier with experience. His the main task– draw up an estimate of expenses and income, control everything financial questions. By the way, you can entrust him with drawing up a business plan or draw it up with him.
• A competent lawyer to whom you can entrust the preparation of all necessary papers, settlement legal issues with various authorities - Rospotrebnadzor, fire inspectorate, sanitary and epidemiological station, police.
• Lighting technician for setting up and subsequently servicing lighting devices, conducting doomsday events.
• Sound technician for setting up sound and equipment.
• Chef and several cooks to work in the kitchen. It is advisable if there are 2 shifts of cooks of 2-3 people, depending on the attendance of the establishment.
• Dishwasher.
• Two bartenders for shift work.
• Two shifts of waiters, 2-4 people each.
• Creative director. It’s good if he can simultaneously perform the duties of a presenter, organize and conduct various events.
• Club manager or director.
• Administrator for working with personnel.
• DJ.
• Security of 6-10 people. It is advisable to enter into an agreement with a security company that has excellent recommendations.
• Cleaning woman.
• Wardrobe attendant.

It is advisable to conduct personnel selection yourself. It is important that potential employees have work experience and good recommendations.

After purchasing or renting a premises, it is necessary to make at least minor cosmetic repairs. It is not necessary to spend a lot of money on it, because visitors will only be in the evening, and in the twilight no one will pay attention to the quality of the wallpaper or paint on the walls.

It is better to spend the money you have on high-quality lighting, preferably neon, installation of air conditioners around the entire perimeter, and speakers. The premises for visitors should be divided into several zones:

• Stage on which DJs and dancers perform;
• Dance floor;
• Relaxation area;
• Bar counter;
• Toilet – female and male.

Make sure there are no clocks in the hall. But on the contrary, there should be a lot of mirrors. Mirrored ceilings and walls and columns look good. Make sure that mirrors are located in places where they will be difficult to break.

Windows are one of the unnecessary attributes of the club. They can be hidden with special screens or the same mirrors, or covered up altogether.

The recreation area should have both regular tables and chairs and soft sofas for more picky clients.

Equipment

What equipment is worth purchasing? To operate a nightclub you need:

• Equipment for bar and kitchen: refrigerators and coffee makers, juicers, freezers And so on.
• Lighting equipment: lamps and spotlights, mirror balls.
• Audio equipment: speakers, remotes, controllers, microphones, amplifiers, etc.
• Security equipment: video cameras and metal detectors, walkie-talkies for security guards.

Security requirements

Much attention should be paid to safety. First of all, of course, the fire department. To do this, it is necessary to install fire alarms along the entire perimeter and special systems for extinguishing fire.

The second point is safety. The club must employ qualified security agency employees. There must be one or two security guards at the entrance to the club, whose task is to check visitors to see if they have brought prohibited goods or weapons with them.

A few more people need to be placed in the hall. It would be good if the club installed a patrol call system.

Remember that your clients may go outside briefly to get some fresh air or smoke. Think about how you will celebrate them - with special bracelets made of paper, plastic or tattoos.

Menu

Another point that is definitely worth paying attention to is the menu. The kitchen and bar are the main source of income.

What should be in a bar? At a minimum, the most popular varieties of wines and champagne, vodka, cognac, liqueurs and other alcoholic and low-alcohol drinks, ingredients for cocktails. Please note that you must have at least one signature cocktail. Don't forget about juices, carbonated and still bottled water, popular drinks such as Coca-Cola, Pepsi.

The second thing that should be there is snacks. First of all, cuts of various types of sausages, cheese, and fruit slices. You can also include light salads and snacks on the menu.

Please note that the markup on food in a bar can reach 300% of the purchase price.

Show program

Your clients will quickly get bored with monotony, so it is important to think through the show program at least a few months in advance.

What can you offer your visitors?

• Theme parties;
• Light and pyrotechnic shows;
• Foam parties in the warm season;
• Halloween masquerade ball New Year;
• Striptease.

You can also distinguish the so-called “women’s” and “men’s” days, when admission for representatives of one or another gender is free. If possible, invite famous DJs and performers of your chosen genre of music to the club.

Advertising

Before the opening of the club, as well as before each theme evening, it is advisable to advertise the event. You can do this using:

• Posters;
• Billboards;
• Order advertising on local radio;
• Use social networks;
• Distribute flyers for free entry or discount to the bar.

Be sure to think over a table booking system and offer discounts when booking a table a few days before the event.

Open air club

During the warm season, you can open an open-air nightclub. This idea is suitable for resort towns, where there is a large influx of people in the summer. It is advisable to open a club not far from the beach.

This can be either a site near which there is a utility room for cooks and equipment, or a separate building without a roof. In the second case, old, destroyed houses are ideal. By leaving only the outer walls, you can design a unique interior.

When opening, you should take into account that this is a seasonal source of income and try to invest a minimum of money in the project.

Expenses and income

We present to your attention sample business plan. The figures are very approximate, since the cost of the premises depends not only on its size, but also on the region and location. The same applies to the cost of equipment, food, and wages.

Expenses (in rubles):

• Purchase of premises – 2-3 million;
• Repair – 1.5 million;
• Registration – 500 thousand;
• Purchase of equipment for the hall – 500 thousand;
• Purchase of kitchen equipment – ​​300 thousand;
• Equipment with security systems – 1 million;
• Furniture – 500 thousand;
• Advertising – 300 thousand;
• Purchase of goods – 500 thousand;
• Payment to staff – 500 thousand per month;
• Utility bills – 40 thousand per month;

• draw up a club work schedule;
• calculate the average number of visitors;
• the average cost of one check (including the cost of entry).

For example, take the following numbers:

• Your club is open 5 days a week;
• The average number of visitors is 250 people per evening;
• The average check amount is 500 rubles.

It turns out that working about 20 days a month, the club will generate an income of 2.5 million rubles in one month.

Business profitability

As already noted, this business requires a lot of financial costs. On average, to open a club you will need about 10-15 million rubles. It all depends on real estate prices, the scale of subsequent repairs, the cost of equipment and the average salary in your region.

Where can one find such an amount? There are two options - take a loan from a bank or find investors. In both the first and second cases, you need to draw up a rough business plan. You must write in it approximate costs for the opening of the club and income.

On average, costs are recouped in 12-20 months, and profitability of this business ranges from 20 to 50%.

Please note that if after a year your costs have not paid off or have paid off by less than 75%, then you should think about closing the club. As practice shows, in this situation the business will no longer generate the required income.

How to manage a nightclub? (video)

Art directors of popular nightclubs will tell you about the features of the club business. You will learn first-hand what attracts visitors and what they are willing to pay for.

The club business is one of the most profitable. The profitability of the establishment can reach 50%. True, in order to get such a return, you need to invest a lot of money in opening and promoting the project, choose the right location and personnel, and most importantly, constantly work on entertainment program establishments.

Every entrepreneur is looking for profitable and promising business projects. There are plenty of ideas that can be brought to life. But the fact is that everywhere there are pitfalls. For example, some projects are too financially expensive, others require specific knowledge, and others are too competitive. But you can still find a suitable business idea.

In today’s article, I bring to your attention another profitable project - opening a nightclub. We will discuss such important points as opening a nightclub from scratch, talk about the profitability of the project, as well as financial side question.

How to open a nightclub from scratch?

Nightclubs are in great demand among people of different ages and social status. Despite the fairly serious competition in this field of activity, opening a nightclub is quite a profitable business. The main thing is to skillfully select a concept and determine the status of a night establishment.

Where can I get money to open a nightclub?

Opening a nightclub requires considerable financial investment. Therefore, not everyone can afford to do such a thing. You can get money to implement your business idea from a bank, borrow from friends, or find an investor. The most profitable option, in my opinion, is to find an investor. Some rich people invest their money in promising business projects with the aim of making a profit. You need to not only find such a person, but also convince him of the profitability of your idea. A skillfully drawn up nightclub business plan will help you with this.

Night club business plan

The profitability of an idea is the ratio of the costs of implementing a business idea and profit. Analyze the demand and level of competition in the chosen field of activity and determine the relevance and prospects of the business idea for opening a nightclub.

Night club registration

As a rule, organizations whose names contain the word “club” are registered as non-profit. First of all, you should decide on the substantive and legal form of activity; as a rule, the majority opts for a limited liability company.

You will need to collect and complete a lot of documents and permits. To begin with, you need to conclude a lease agreement for the premises, as well as obtain permits for activities from the fire and sanitary services. In addition, selling alcoholic beverages requires obtaining a license.

An experienced lawyer will help you complete the entire package of documents.

Renting premises

A very important step is the location of the nightclub. The attendance of the establishment, and therefore the profit, will depend on this. First of all, consider the main contingent of the establishment. For example, if you are planning to open a youth club, then it is advisable to locate it in the central part of the city.

The area of ​​the nightclub must be large enough. After all, it is necessary to accommodate all the equipment, arrange the dance floor, locker room and toilet for visitors. Keep in mind that the ceilings in such an establishment must be at least 3 meters high, because light and sound equipment is located on them.

Staff

Nightclub staff:

• Director;
• Administrator;
• Accountant;
• Waiters;
• DJ;
• Bartender;
• Security guard;
• Wardrobe attendant;
• Cleaners.

Particular attention should be paid to the selection of security guards. The nightclub needs to maintain order and ensure the safety of visitors, so hire reliable people for security.

Financial expenses

No one can accurately answer the question of how much it costs to open a nightclub. It all depends on many factors that significantly influence the cost of opening such an establishment. On average, you will need about 10–15 million rubles to open a nightclub in a small city. In the capital, the cost of opening such an establishment is much higher, this is due to the relatively high price of renting premises and wages for hired personnel.

Necessary costs:

1. Rent or purchase of premises for a nightclub. It is quite difficult to name the exact cost, because it depends on the volume of space, the condition of the premises, as well as its location;
2. Repair. As a rule, it is difficult to find a room that meets all the requirements, so at least minimal cosmetic repairs will be necessary. Its price will depend on how expensive the interior will be;
3. Purchase of equipment. Professional equipment for a nightclub is not cheap. Therefore, you will have to shell out a substantial amount to purchase it;
4. Remuneration of hired personnel. Consider the average salary in your area for similar work. Do not forget that qualified personnel will not work for pennies;
5. Advertising campaign. Your establishment needs advertising to attract customers. This will require a considerable amount of money, take this nuance into account.

Profit from nightclub activities

Money for visiting the establishment. Your main income is the amount received for entering a nightclub. You can set any cost for visiting your establishment, but remember that competition in this area is very high, so it is important to correctly determine the price. Everything will depend on the concept of the establishment and the category for which the night club is designed (businessmen, golden youth, students, sexual minorities).

Profit from the sale of alcohol and snacks. As a rule, it is forbidden to drink drinks brought with you in a nightclub, so visitors purchase alcohol and snacks in your establishment, and this is where the revenue comes from.

Income from events. If your establishment is popular, then you can make a profit from holding private events, for example, parties, birthdays.

Advertising campaign

Opening a nightclub is not the most important thing; the most important thing is attracting customers to this establishment. The competition in this field of activity is quite strong, so you will have to try hard to achieve success and surpass your experienced competitors.

Advertising option

• Word of mouth. A very effective way to attract clients. A well-chosen concept, interior, service, music will quickly turn your nightclub into a popular place in the city.
• Internet advertising. Young people mainly learn about events and new establishments that have opened in the city from social networks. Therefore, advertising on the Internet is an inexpensive and very effective way to interest and attract many people.
• Celebrity invitation. Be sure to use this proven PR method. If popular artists perform at your nightclub and famous DJs play music, then the attendance of the establishment will be very high.

We can conclude that opening a nightclub as a business is a rather expensive idea for making money. But despite this, this project can become very successful and profitable. Therefore, if you dream of opening a nightclub and you have the necessary start-up capital for this, then go ahead towards your goal.

The nightclub is an extremely modern and interesting business, which can generate a fairly high income. However, opening your own nightclub from scratch can be quite difficult - there is enormous competition in this area, and entrepreneurs should know many subtleties and nuances. But nothing is impossible - if you have start-up capital and understand the whole process, anyone can open a nightclub.

How to open a nightclub from scratch

As your own business, a nightclub can have extremely high profitability, but opening such an establishment is associated with a number of risks and nuances. When preparing to create it, you should consider great amount nuances and additional factors, conduct a thorough analysis of the market and the potential profit of the enterprise, prepare start-up capital, find investors, and undergo state registration. In order not to get confused in the order of actions, it is best to adhere to the following algorithm, which allows you to learn how to open your own nightclub step by step:

1. Choosing an establishment format.
2. Target audience analysis.
3. Selecting a geographical location.
4. Writing a business plan.
5. Finding start-up capital and calculating the cost of a nightclub.
6. State registration of an enterprise.
7. Arranging the premises and purchasing equipment.
8. Recruitment and training of personnel.
9. Advertising and marketing.

The procedure described above is not a mandatory template to follow. If necessary, various activities can be carried out in a different order. For example, attracting investors and finding start-up capital can be many times more effective in relation to an already registered enterprise. In general, the advantages of nightclubs as a business include:

• Demand. Nightclubs today and in the near future will be the main place of entertainment for a large part of young people. Accordingly, with a competent approach to organizing a business, it will definitely have its own clients.
• High profitability. The ratio of fixed costs and profit from a nightclub is extremely favorable.
• Good flexibility and ease of adaptation to market conditions. An existing nightclub can easily change its target audience and adapt to changing market trends in the shortest possible time.

The disadvantages of nightclubs can be considered the increased criminogenic risks of such establishments and the corresponding attention of controlling and law enforcement, as well as the large size of the required initial investment. That is why not everyone will be able to open such a business from scratch. In addition, there are a large number of legal nuances that an entrepreneur whose business is associated with nightclubs should be aware of.

Choosing a nightclub format

Before engaging in the actual opening of a nightclub, its registration, determining the target audience and any other actions, you should decide on the format of the future establishment. The required equipment, geographical location of the establishment, personnel and marketing policy. Considering that the concept of a nightclub is extremely broad, the choice of possible formats for the activity of such an establishment is also very large. In general, the main options include:

In general, each format of activity has its own specific advantages and disadvantages, but it should be determined at the initial stage, since the full vision of further steps in opening a nightclub will depend on the format. Of course, in general, each format is not strictly limited - organizing private parties and concerts is possible in any nightclub, and instead of a kitchen, catering services and other ways of providing visitors not only with drinks, but also with food can be used.

In addition, some clubs go beyond established formats - original idea, different from everything that has already been used on the market, can bring both stunning success and become a complete failure.

Target audience of nightclubs

Determining the target audience of a nightclub is an extremely important step that should be completed immediately after choosing the most suitable format of the establishment. After all, its commercial success will depend on the club’s compliance with the needs of the main target audience. At the same time, it is important to separate both the general potential audience of nightclubs and the specific target audience of an individual establishment.

The general audience will allow you to assess the prospects for opening an establishment in a particular locality as a whole. Yes, according to According to available statistics, about 20 percent of all young people aged 18 to 35 are visitors to nightclubs in large cities.

A more precise target audience will depend, not least of all, on the format of the establishment. Thus, in general, it can be noted that closed clubs are in demand primarily among representatives of the “golden youth” and people with high incomes, for whom the status of the establishment is important.

Classic clubs are more aimed at young people with an average or even low income, and restaurants are usually aimed at an older audience, which, at the same time, does not prevent them from targeting young people during night activities. For concert venues, the definition of the target audience concerns only specific events - it can differ radically at each of them.

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When working as a franchise, defining the target audience is already included in the brand policy, so in general, this way of doing business will be more relevant for individuals who do not want to devote too much time or money to preliminary calculations and preparation.

Despite the above factors, any nightclub should also identify a specific target audience that will be its main one. In general, the differences in audience relate mainly to subcultural orientation. Some nightclubs are designed for representatives of certain subcultures - gay people, fans of heavy or electronic music, adherents of any tendencies and tendencies. Such highly specialized establishments usually occupy a niche in a populated area that is free from competition, but their success directly depends on the size of the potential target audience.

If you plan to open an ordinary nightclub, without any strict target audience, then you can use general statistics on the audience of such establishments. However, you should remember the high level of competition in this area and calculate the potential benefits from opening such a business based on other factors.

Where is the best place to open a nightclub?

When opening a nightclub, its geographical location is of great importance. In this case, it is necessary to take into account both the locality itself and its location, as well as the specific location within such a locality. In general, it now makes sense to open nightclubs not only in large cities - even in a small regional center, such an establishment will definitely be popular, as it will be able to attract the attention of visitors from all surrounding settlements, villages and villages, where young people also have a desire to have fun in a modern way.

However, it is imperative to take into account the characteristics of citizens living in such territory. For example, there is no point in opening an elite and expensive closed night club or restaurant in cities with a population of less than 100 thousand people, since they simply will not receive enough visitors. At the same time, a classic nightclub with a bar can be successful in a city where only 30 thousand people live in the absence of competition from other establishments or nearby settlements. Concert venues can only be effective in large regional centers.

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The costs of opening a club will also directly depend on the city. In this case, not only the direct cost of purchasing or renting real estate, which can differ several times, will be important, but also the expectations of the target audience, which in large cities is much more demanding.

From the point of view of choosing a location in the populated area itself, it is most effective to locate a night club near the historical or business center of the city, on the main streets and near transport interchanges. However, in comparison with many other establishments, such requirements for nightclubs are not too strict. So, taking into account the cost of buying or renting real estate in the center and on the outskirts of the city, sometimes a more profitable idea may be to open a truly large and large-scale establishment on the outskirts, which can attract the public with its scale, than using a small room in a “passage” area.

The target audience is also very important for choosing the location of the object. For example, high-income people do not care about the proximity of transport interchanges, but what is important is the availability of appropriate infrastructure and the general presentability of both the establishment itself and the area where it is located. That is, being located on the very outskirts of the city or even outside it near large shopping centers or simply in a large area surrounded by picturesque nature will be a plus, while an elite club located in the center of the most marginal area among ordinary residential areas is unlikely to be be in demand.

Important fact

The presence of other nightclubs nearby will not always ensure high competition. In many cities, such establishments, on the contrary, tend to be located closer friend to a friend, as they make it easier for young people to choose between them and allow them to relax in several clubs at the same time in one evening, also creating nearby a special infrastructure designed for a night out.

Night club business plan

It is impossible to do without drawing up a business plan for a future establishment when opening a nightclub. A business plan will help not only analyze all necessary conditions and the market, but will also provide an opportunity to create a roadmap for starting a business and assess its profitability, as well as strengths and weaknesses. At It is not always necessary to draw up a business plan strictly according to any accepted standard. No legally established forms of such a document are provided, however, there are generally accepted standards of large auditing and consulting companies, following which can significantly simplify the process of writing a business plan for a nightclub.

In general, when planning a business for a nightclub Special attention You should pay attention to the following details:

• Financial analysis and justification of activities;
• Target audience analysis and marketing analysis;
• SWOT analysis;
• Analysis of the real estate market and fixed costs.

Important fact

Purchasing ready-made nightclub business plans is not effective method conducting activities, since in this area the characteristics of a particular institution, locality and selected target audience are very important, which can significantly distort and change the possible results. Thus, the solution is not always to download ready business plan will be suitable for the nightclub being opened, and in some situations, such a document will not reflect reality at all.

In general, a business plan can also be used as the main document for attracting partners and investors to the project at the initial stage. In the presence of ready-made business plan If done with due professionalism, it will be possible to find an investor even with a minimum amount of your own starting capital. If there are no problems with the initial funds, a very effective method of preparing for the opening of a nightclub would be the idea of ​​ordering a business plan for a nightclub with all the necessary calculations and analytical steps carried out from professionals in this field of activity.

The cost of such a business plan can reach 250 thousand rubles, but this document will be able to openly demonstrate all the possible pros and cons of the business and very accurately predict its profitability, payback periods, risks and the total cost of time and money to open and maintain activities.

How much does it cost to open a nightclub?

A nightclub as a business requires quite large initial investments - the starting capital for it can rarely be less than 1 million rubles. It should be remembered that the total amount of start-up capital depends, first of all, on the chosen format of activity, region and the cost of real estate, as well as other goods and Supplies. You can open a nightclub in a small regional center at a lower cost, saving on high-quality equipment, a unique exterior and interior, and marketing campaign, however, an establishment of a similar level in a large city simply will not be attractive enough for visitors.

Sources of start-up capital for a nightclub can be the following options:

Calculating the cost of a nightclub depends on many factors. Overall, open a small classic nightclub in regional center possible for approximately 2 million rubles, which will be spent as follows:

• State registration and obtaining the necessary permits and licenses - about 100 thousand rubles;
• Carrying out repairs in the premises - about 500 thousand rubles;
• Renting a premises with an area of ​​300 square meters for three months – about 200 thousand rubles;
• Purchase of lighting and music equipment - about 600 thousand rubles;
• Purchase of products for sale – about 50 thousand rubles;
• Salary to staff in the first month of work is about 150 thousand rubles;
• Purchase of furniture and other equipment - about 300 thousand rubles;
• Marketing and advertising campaign – about 200 thousand rubles.

These are only approximate calculations, which can seriously change both down and up, so they only make it possible to understand the general pattern of costs and their distribution. So, in the case of renting premises that were previously used as a nightclub, for example, the costs of repairs and purchasing furniture may be minimal. At the same time purchase own premises or construction of a separate building on plot of land ownership can cost significantly more.

Choosing the organizational form of a nightclub and state registration

It is mandatory, like any other business entity, that a nightclub must have state registration. In this case, the first step is to choose the organizational and legal form of the future business. So, in most cases, the only possible and convenient OPF for a nightclub is the LLC format. This is due to the fact that it is not allowed to sell alcoholic beverages in establishments Catering, and there are very few nightclubs without alcohol and such establishments are in relatively low demand.

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For closed elite clubs it is allowed to operate in the form public organization or other non-commercial legal entity with payment of membership fees. Thus, the main source of income in such cases will be the client contributions themselves, and services will be provided to them at free of charge. At the same time, closed membership makes it possible to easily and legally weed out unwanted clients, provide a completely closed space and not comply with many legal requirements. In particular, the format of a closed club, for example, allows the sale of alcohol to its members on its territory without purchasing a license.

As mentioned above, a nightclub is required to obtain a license to sell alcohol in a public catering establishment. Such a license for 2017 costs 65 thousand rubles, however, to obtain it, the establishment must have the appropriate amount of authorized capital. Its minimum value will depend on the specific subject of the Russian Federation. For example, to open a nightclub in Moscow and obtain a license to sell alcohol, at least 1 million rubles are required in the authorized capital.

However, before obtaining a license, it is necessary to register the enterprise with the Federal Tax Service. To do this, you will need a decision of the sole founder or minutes of the founding meeting, the Charter of the enterprise, an application signed by all founders, as well as a receipt for payment of the state fee.

Important fact

Notarization of the Charter and minutes of the meeting of founders is required only if the founders will not be personally present or participate in the process state registration, but will carry it out by proxy to one of them or to a third party.

After state registration, you must register for tax purposes. At the same time, most often nightclubs, due to the large area of ​​​​the premises and the sale of alcohol, cannot use preferential taxation systems. Accordingly, the nightclub will also need to order and produce a seal, purchase cash register and obtaining statistical codes.

In general, registration procedures last no more than one week - this concerns the preparation of all documents necessary for conducting business. Therefore, it is not at all necessary to start registration at the initial stages of planning. However, to attract investors or credit funds, state registration will be a positive nuance. If the company has several founders, it would be best to register when there are enough of them to implement plans for the establishment - attracting new founders and including them in the LLC participants is a very complex and inconvenient procedure.

Important fact

If necessary, the registration procedure can be carried out by third parties by proxy. However, in this case, you should enter into a formal agreement on the provision of relevant services and contact directly legal companies operating in the legal sphere, who will be able to independently prepare and draw up all documents in accordance with current legislation. By resorting to the help of various dubious persons, you can endanger future business, since their rights and obligations will not be regulated in any way, and the presence of a power of attorney and constituent documents will allow them, even if they wish, to appropriate a number of powers of the founders and jeopardize the entire further existence of the enterprise.

Nightclub equipment and premises

The selection of premises for a nightclub, as well as its technical equipment, have a huge role in the future activities of the entire enterprise. Thus, the selected premises must comply with SanPiN and fire safety standards. In particular, such standards include the following features:

• If the premises have a kitchen, it is prohibited to organize a nightclub in the basement and ground floors.
• Regardless of the total area and location of the nightclub, it must have at least two separate exits from a fire safety point of view.
• If there is a kitchen, forced ventilation of the supply and exhaust type is required, located above the roof ridge of the entire building.
• Smoking in a nightclub should be prohibited - smoking is allowed only on summer areas and terraces. Hookahs are allowed only if they are filled with special hookah mixtures that do not contain tobacco and its by-products. There are no restrictions on electronic cigarettes as of 2017.
• The number of bathrooms is calculated based on the number of visitors. If there is a kitchen, a separate bathroom for company personnel is required.

This is only a small part of the current standards that may apply to the premises and equipment of a nightclub. However, it makes it clear the main points that you should rely on when choosing a room. It is also worth paying attention to the features that a nightclub premises should have, although these are not mandatory from a legal point of view. These features include a large ceiling height - at least 3 meters, so that it is possible to place a stage, lighting equipment and DJ consoles.

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Any nightclub should now have a chill-out zone. A chill-out zone means a space that provides sufficient light and noise isolation from the rest of the club environment, which allows visitors to take a break from the glare of lights and strobe lights and loud sound.

Mandatory equipment and furniture for nightclubs include a bar counter, lighting and sound equipment. If the venue will be used specifically as a concert venue, the greatest attention should be paid to the equipment - the possibility of inviting various artists and musical groups will depend on the technical capabilities of such a room.

Important fact

When organizing nightclubs near residential buildings or, especially, in them, it is necessary to obtain permission from the residents living there before starting the activity. Therefore, most often nightclubs are opened outside residential areas - at least 100 meters from the nearest residential building, which will be enough to comply with accepted standards and not necessarily require permission from citizens living in such residential buildings.

The design of nightclubs is also often their calling card. In the case of franchise work, the general stylistic orientation of the establishment, as well as assistance with design work and decor thinking, are often provided by the uniform requirements of the brand. Otherwise, you need to create your own design from scratch or use existing developments. It should be noted that high-tech design, although universal for nightclubs, also has a number of disadvantages. At a minimum, the main one can be called its ubiquity, so a club in this style will no longer be able to surprise anyone. However, certain features of the high-tech style will be present in any case in every modern nightclub - at least in the lighting and music equipment.

Recruitment of nightclub employees

Recruiting staff for a nightclub is a responsible matter, since all the activities of the establishment in the future will depend on the professionalism of the employees. It should be noted that such an establishment does not require a large number of workers. On average, a classic nightclub has the following staff:

In general, not always professional specialists may be available in every locality. Therefore, if necessary, you can send potential employees to refresher courses or acquire the necessary skills. Or, in the case of a large establishment, invite eminent specialists in this field to the club’s territory to train employees. Moreover, an invited specialist can in itself become the calling card of several events, be it a bartender or a DJ.

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For all workers whose activities are directly related to serving visitors, that is, for greeters, dancers, bartenders and waiters, in nightclubs the most effective salary is a percentage salary. That is, the dependence of their total earnings on the services provided to clients, which encourages staff to ultimately provide the highest quality service and take care of attracting clients on their own.

Marketing and advertising of a nightclub

The general principles of marketing and advertising of nightclubs depend on the chosen format and other nuances of the activity. However, there are recommendations that will be relevant for any nightclub, without exception. In particular, given that target audience is youth, use modern technologies- just a must. So, to modern methods advertising may include:

Traditional advertising can also give a certain result, for example, at least in the form of billboards or city lights at traffic intersections and near the nightclub itself. However, as practice shows, the ratio of its effectiveness and the costs of implementing such a campaign shows less return than from the above methods.

Important fact

It is imperative to ensure that you have feedback from visitors. If they know that their opinion means something, that they can influence the organization of events and other aspects of the club’s activities, they will have much more confidence in such an institution. Also, a way of feedback can be the publication of reports and photographs of clients from past events - this is a good option also gain their trust.

Certain nuances of nightclubs and legal issues

As mentioned above, the nightclub should be located away from residential buildings - this will ensure the absence of complaints from residents. However, one of the main legal issues that is unresolved from the point of view of legislation and raises questions among both owners and visitors is the dress code and face control in nightclubs.

According to the law, face control and dress code may be unlawful. This is regulated by the provisions of the Federal Law “On the Protection of Consumer Rights” and Article 426 of the Civil Code. In case the club is commercial organization, refusal to visit him on the basis of nationality, clothing or simply inappropriate appearance may be regarded as discrimination and is unacceptable. At the same time, the dress code is not illegal if it applies to all visitors and is spelled out in the internal rules of the establishment and the provision of a public offer agreement. Also, face control can be used to ensure the safety of visitors.

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Conducting face control cannot be accompanied by a search or examination of the visitor, including for intoxication. That is, in some cases, a complaint even from an intoxicated client can be considered, but in practice, in such matters, the courts take the side of representatives of nightclubs.