Today, more than 70% of the market is engaged in sales in various fields activities. Selling is the simplest and most effective method start your own business from scratch, because there is a constant demand for a certain category of goods, there is no need for serious planning and analysis.

Thinking about opening own business, be sure to pay attention to the scope of sales, for example, the sale of clothing, children's clothing, jewelry, haberdashery, or all the same only in the complex.

It will be about opening a clothing store in a shopping center.

For example, the markup on outerwear is 20-110% (this includes jackets, down jackets, coats, etc.), the markup on casual clothes is 50-270% (this includes jackets, blouses, shirts, etc.) and the margin for underwear is 150-400%.

Of course, we should not forget about the markup for the brand, for the quality of the material, for the initial purchase price, and availability for buyers.

Starting your activities in the field of sales, you should decide for which category of people your products will be, since not everyone will be able to buy a shirt for everyday wear for 7,000 rubles.

So, opening a small business begins with the registration of an individual entrepreneur or legal entity, moreover, the latter is a rarity for this field of activity.

First steps to starting a business

Suppose you decide to start selling casual clothes, the assortment of which consists of women's blouses, T-shirts, sweaters, men's shirts, T-shirts, jumpers, included wallets, bags, purses in the assortment, and also supplemented it with underwear.

Of course, the assortment can be anything, depending on your desire, and we are only considering an example.

Stage 1: registration with the tax office.

Registration with the tax authority takes place within 5 days from the next day after the submission of documents for registration of an individual entrepreneur. Moreover, before visiting government agency, you should pay the state duty at one of the banks and attach a receipt for its payment to the documentation.

Stage 2: registration with the Pension Fund of the Russian Federation.

In the pension fund, you do not have to pay for registration, all that is required of you is to write an application for registration. If this is not done on time, you can easily get a fine of 5 thousand rubles.

Stage 3: opening a current account (if necessary).

As a rule, a current account is needed to pay for goods to suppliers. In order to find out if you need it, check with your suppliers on what payment system they are used to working with clients. Within 5 working days after opening an account, notify the tax office and Pension Fund otherwise you will be required to pay a fine.

5 working days after the submission of documents, you receive a certificate of registration and become a full-fledged individual entrepreneur.

Supplier search

Currently, suppliers of goods are ordinary retailers and wholesalers rolled into one. As a rule, a discount on a product is achieved by bulk purchases. The average volume discount is 15-25%. Agree, not so much to add to the amount of your own margin.

The search for suppliers is based on the choice between purchase price and quality. It is recommended that you review up to ten options before choosing your supplier to purchase an item.

How to choose a place to sell clothes

Whoever says what, the most profitable place to sell clothes is a shopping center. The only condition when choosing a location is that the shopping center is well visited by people and it does not matter where it is located, on the outskirts or in the center.

Another issue that arises when choosing a site for sale is the price. As a rule, landlords set their price based on the cost per square meter. In addition, the price for electricity, heating and even a certain percentage for the corridor area is added to this cost.

The cost of 200-500 rubles per square meter characterizes a retail outlet located not in the city center, with low and medium attendance. The price per square, equal to 500-1500 rubles, refers to trading platforms in profitable places for sale, the attendance of these centers is sufficient for the implementation of your business.

All sites whose cost is more than 1500 rubles belong to the luxury class. These shopping centers are significant not only in the city, but also in the surrounding area. As a rule, there are no cheap things in such expensive shopping centers and they were created for the "rich" segments of the population.

Staff

To carry out activities in the shopping center, you will not need either a cleaner or a security guard. It is recommended for the first time (at least 2-5 months) to work in the clothing department on your own. This way you can reduce the costs associated with salary and paying contributions to the pension fund.

In addition, it will be easier for you to develop your own business, as you will be more motivated to succeed than a hired salesman.

If your sales area exceeds 50 square meters, then you are unlikely to be able to cope on your own. In such a situation, hiring an employee is mandatory, provided that one employee will work for every 50 meters of area. With a heavy workload of your department, the number of sellers should increase.

The financial side of the issue

According to our calculations, the minimum price for opening a clothing department is 72,000 rubles. Next, we will justify it.

• The cost of opening an IP - 800 rubles;
• Costs for the purchase of goods - from 40,000 rubles at a time;
• Equipment costs - from 15,000 rubles;
• Rent of retail space - from 15,000 rubles / month.
• Other expenses - from 1,200 rubles.

These calculations were carried out for a city with a population of 30,000 people. To calculate an estimated cost for a city with a different population, use a proportion and divide the result by two. For example, for a city with a population of 300,000 people, the opening costs will be 360,000 rubles.

Of course, the formula is approximate and does not have any significance, however, it is great for estimating costs.

Approximate data:

• Monthly income - 1,050,000 rubles.
• Net profit - 250,750 rubles.
• Initial costs - 1,999,300 rubles.
• Payback - from 8 months.

In this article, we will make detailed business plan shop women's clothing with calculations. But remember that this business plan can be applied to absolutely any clothing store (not just women's).

Service description

The business plan discusses the features of opening a women's clothing store designed for the middle price segment. Once again, we recall that this business plan can be applied to men's clothing, to outerwear, to underwear, etc. The amount of investment will differ depending on the cost, type of product and its quantity.

The entrepreneur manages his own store, which is located in a shopping center. It also contains information that may be useful to the reader about other formats and possibilities in case of working with them.

Market analysis

Many people, dreaming of their own business, think about opening a clothing store. Some want it to be a luxury boutique located in the very center of the city, others choose an online store, others decide to open a clothing discount center. Of course, all this can bring income with the right approach to work. But still, before choosing one or another store format, you should carefully analyze the market, because there are quite a few competitors on it.

I must say that many people believe that opening your own clothing store requires a lot of money. This is not always the case and depends on many factors. There are also formats that require investments only in the purchase of inventory and some other expense items. To understand the picture, you need to consider in detail the possible formats of the store.

Today, in a broad sense, the following options for opening your own clothing outlets are being considered:

• “real-time” stores (these are ordinary stores where customers come and see the available goods, can try on, choose suitable clothes);
• online stores (this may include large online stores, one-page sites or social media stores).

Both options need to be considered separately in order to understand the aspects of working in them.

I want to warn start-up entrepreneurs : Many people naively believe that the main thing in the success of the store is investment. No one is more interested in the success of the business than the investor, because in this situation he risks a large amount of money. Experienced businessmen advise not to give the management of the store into the wrong hands, at least for the first six months. People who did otherwise, in most cases, failed and became bankrupt.

Now let's look at specific store formats.

1. general store

This format is the most common. Two sub-formats can be included here, each of which has its own specifics:

• Shop located in the mall

In such stores, things are usually sold in the lower and middle price segment. The undoubted advantage is the absence of the need to spend a lot of money on placing additional advertising. People, coming to the shopping center, most often visit several departments at once. That is why it is very important to choose a shopping center where the right audience will go.

• Shop located in a separate building

In such stores, they usually sell things in the price segment above the average. This includes luxury, designer goods and creative pieces from talented designers. You will have to spend a lot of money to attract customers.

When calculating the necessary expenses, you will need to include in them:

• purchase of a product range;
• rent;
• necessary equipment;
• wages staff;
• taxes.

The cost of expenses per 1 m 2 on average is about 50 thousand rubles. And this is if the store sells goods of the middle price segment.

You need to understand that initially the store will cover the initial costs. There will be net profit, but in fact it will cover only the amount of invested funds for some time. Therefore, it is very important to have a certain reserve of money "just in case".

Another very interesting option store in "real time" is the so-called showroom at home. This option is suitable for those who have a very small amount of initial capital. There are benefits in this case, they are quite large:

• no rent;
• no payroll costs.

Of course, there are also disadvantages. For example, not everyone decides to arrange a similar store at home. Indeed, in such cases, people should be invited to their territory to try on and view the available things. It is very difficult to find customers here, it is even more difficult to attract them and persuade them to buy. Although, if they come, they probably intend to buy something.

Such stores are usually used as a source of additional income. Often such impromptu outlets open hairdressers, manicurists working at home.

1. Online store

Today, such a type of clothing sales as sales through an online store is gaining particular popularity. It is very important to assess the opportunities, competition and occupy the most preferred niche.

The savings here are significant. You do not need to spend money on equipment, staff salaries, renting premises for a store. Everything happens online. Customers do not come to try on outfits, they buy them by seeing the image on the Internet.

Most often, novice businessmen who want to work in the fashion industry start with such stores.

Above is a graph of sales and forecasting it for subsequent years. As you can see, every year there is a significant increase in the volume of products purchased via the Internet. This is a positive factor for those who are going to open a similar outlet.

According to this graph, the category "clothes and accessories" is the most popular among the population. However, we see that only 14% make purchases of these products via the Internet, while the rest prefer to visit stores on their own.

From this we can conclude that a greater volume of sales can be obtained by opening a store in "real time" mode.

I would like to add that it is better to open an online store for residents of a particular city, and not for the whole country. At least at first. Later, you can increase the reach of potential customers.

When opening an online store, you should not scatter at once on many categories of goods. It is better to stop at one variety and establish sales.

Most often, people buy clothes on the Internet on those sites where there is no pre-order. However, in this case, you will need big investment in order to be able to send the goods immediately after the customer has placed an order.

But the expectation is suitable for those stores that offer the consumer some unusual or exclusive goods. For such things, people are willing to spend some time waiting. By the way, this includes not only expensive things, but also those that, on the contrary, are very cheap.

I would like to note that today entrepreneurs go to work on regional markets in one of the following ways:

• opening your own store;
• work as a distributor;
• work on the franchising system.

It is worth noting that last option is in high demand today.

According to statistics, at least 1.5 - 2.25 million rubles are needed to enter the clothing market. It takes 5 times more to enter the international level.

So, we decided that the "offline" store in long term can bring big profits. It is his discovery that we will consider. Now you need to decide what clothes to sell (women's or men's) and what criteria to pay special attention to.

More women follow fashion than men (72% versus 45%). Yes, it is ladies who shop much more often than men. That is why it is best to open a women's clothing store. If possible, you can combine both directions at once.

When choosing clothes, people pay attention to the following features:

• suitable item (60%);
• quality (15%);
• practicality (7%);
• compatibility with other wardrobe items (7%);
• exclusivity (5%);
• brand awareness (1%).

Therefore, our store should sell high-quality, practical and comfortable things that fit the size.

It must be said that the middle-income stratum makes up the vast majority of the population. It is on them that you need to focus when opening a store.

Thus, our store will sell women's products at an affordable price in the mall, targeting women aged 18-45.

I would also like to say that any consumer has hidden needs. Based on them, you need to choose a work strategy.

This table informs about the latent needs of each category and helps to understand how to work with it.

SWOT analysis

Before opening your own store, you need to analyze the hidden threats and opportunities that can significantly affect the functioning of your own business. In such cases, factors are usually divided into external (which cannot be changed) and internal (which can be changed).

External factors include:

1. Possibilities:

• high and constant demand for goods in this category;
• relative inelasticity of demand in a given market segment;
• the possibility of expanding the range of other categories of goods and adding to commodity matrix things for men and teenagers;
• the opportunity to order goods at competitive prices.

1. Threats:

• high level of competition in this market segment;
• lack of a controlled market share;
• increased competition;
• it is possible to tighten the legislation, which will create obstacles for work in this segment;
• economic downturn affecting economic indicators shop.

TO internal factors relate:

1. Strengths:

• increasing the motivation to work among the staff;
• the ability to find bona fide suppliers;
• the ability to work at high wages;
• a wide range of goods;
• the ability to set a fairly wide range of prices for goods;
• convenient and advantageous location for sales;
• convenient working hours.

1. Weak sides:

• lack of experience in this field;
• lack of knowledge;
• lack of business reputation and loyal consumers;
• lack of a circle of regular customers;
• lack of a network of suppliers;
• unknown store;
• lack of trained staff.

Opportunity Assessment

Our store will operate according to the following schedule:

Total: 79 hours per week, 338 hours per month.

There will be 2 shifts in the store according to the schedule 2 through 2. There will be 2 workers in each shift, since the premises will be quite large. Cleaning will be done by the staff of the shopping center.

Through the online store, the entrepreneur will not sell products. It will be necessary to promote your own brand, attract customers.

Organizational and legal aspects

1. Perhaps or. It is worth noting that the registration of an LLC in this case is inappropriate.. When registering, it is important to indicate codes according to OKVED. In this type of activity, this can be:

52.42.1 Retail sale of men's, women's and children's clothing;

52.42.2 - Retail sale of underwear;

52.42.3 - Retail sale of fur products;

52.42.4 - Retail sale of leather clothing;

52.42.5 - Retail sale of sportswear;

52.42.6 - Retail sale of hosiery;

52.42.7 - Retail sale of headwear;

52.42.8 Retail sale of clothing accessories (gloves, ties, scarves, belts, suspenders, etc.);

52.43 - Retail sale of footwear and leather goods;

52.43.1 - Retail sale of footwear;

52.43.2 - Retail sale of leather goods and travel accessories.

Note! In your case, there may be more codes or some of the presented ones may be missing. Therefore, it is important to accurately understand what you will be doing in your own store in order to reflect all types of planned activities at once, and not to make changes to the documents every time.

1. An entrepreneur can choose either UTII. In the second case, two options are possible - STS "Income" 6% or STS "Income minus expenses" 6-15% (the rate is determined depending on the region).
2. It is obligatory to have a certificate of entry into the general commercial register. In our case, the store will be opened on the territory of the shopping center, which will lead to the receipt of the necessary document.
3. You will need to obtain a permit to carry out trading activities.
4. Conclusions of the State Fire Supervision and Rospotrebnadzor are required.
5. Be sure to have an official lease agreement, a contract for garbage collection.
6. You will need a permit for outdoor advertising, if any.
7. Do not forget to fix the KKM in the tax office.
8. Goskomstat codes will be required.
9. If you plan to sell any products that require a license, then you will need to obtain it.
10. Employees must have medical books (do not forget about the regularity of passing commissions).
11. You will need a list of goods and certificates for them.
12. Do not forget about the need for a sanitary passport.
13. For cashless payments, it is necessary.

Documents such as a contract for the removal of solid waste may not be needed if the cleaning is carried out at the expense of the landlord and he has a general contract for the maintenance of the entire building. In this case, a certified copy will suffice.

Marketing plan

Of course, in many respects the promotion and advertising of the department will depend on the shopping center. Some of them take on the job. But do not forget about your own promotion. So, the marketing plan will include the following promotion methods:

• Increasing customer loyalty. This technique is based on holding commodity days, when the cost of specific goods is reduced to the cost price or close to it. At the same time, it is very important to present the idea in an interesting way so that the store is remembered by the consumer, and he came here to shop again.
• Informing your consumers through a group in social network, own site. It is very important here that the site and the group are active. To do this, it is necessary to timely add to them the current and interesting information- about possible promotions. You can hold draws, for example, to receive a 50% discount.
• Contextual advertising. This method will also be effective and more or less affordable. But it's still not worth getting carried away with them.

Placing information in the media will cost a lot. Yes, and these costs are unlikely to pay off. Therefore, it is better to refuse such methods of promotion if we are talking about a small store intended for representatives of the middle price category and below average.

Calculation of projected income

It is quite difficult to calculate possible income. We will proceed from the sum of the costs for the purchase of goods and the average size of the commodity margin in the industry.

The average margin in this industry is about 100%, sometimes more. Let's take the revenue equal to 35,000 rubles per day. The amount is averaged, based on the indicators for the whole week. Subsequently, revenue will increase.

Thus, the monthly income will be about 1,050,000 rubles. And the cost of purchasing the product will be 525,000 rubles.

Production plan

The shop premises will have an area of ​​70–90 m 2 . You can rent it in a shopping center for 80,000 - 90,000 rubles.

At the same time, special repair costs will not be required, but it will simply be necessary to equip it. You will need:

• signboard (40,000 rubles);
• shop windows (25,000 rubles);
• racks (20,000 rubles);
• mirrors (35,000 rubles);
• hangers (45,000 rubles);
• KKM (8,500 rubles);
• computer (30,000 rubles);
• anti-theft system (40,000 rubles).

We will also need furniture:

• shelves (15,000 rubles);
• mannequins (60,000 rubles);
• sofas (35,000 rubles).

You will also need various lamps and other ways of lighting.

The salary of employees is 30,000 and 25,000 rubles for a senior seller and an ordinary one, respectively, including taxes. The total cost of wages is 110,000 rubles.

organizational plan

Financial plan

• Profit before tax: 1,050,000 - 755,000 = 295,000 rubles.
• Tax (calculate the simplified tax system 15% of the difference between income and expenses): 44,250 rubles.
• Net profit: 295,000 - 44,250 \u003d 250,750 rubles.
• Profitability: 250,750/1,050,000*100% = 23.88%.
• Payback period: 1,999,300/250,750 = 7.97. Therefore, the store can pay off in 8 months.

Risks

The following risks can be identified:

1. An increase in the cost of rent.

This risk can lead to a serious decline in sales revenue. Another option is a forced increase in the cost of the proposed product. This, in turn, has a negative impact on demand and sales.

To avoid this risk, it is necessary to work out in detail the contract of the agreement with the landlord. Important conclude a contract for a long time, fixing the cost and the critical point of attendance, upon reaching which the parties revise the rental price.

1. Increasing competition.

Due to the onset of such a situation, the number of visitors will decrease, as well as sales volumes.

The following ways to overcome the situation are possible:

• develop and use a unique store concept;
• to offer its customers a unique product;
• conducting various promotions and offering discounts.

1. Unprofessionalism of sellers and other staff working in the store.

As a result, visitors may not be satisfied with the service. As a result, total sales will decrease, and business reputation can change from positive to negative.

It is possible to overcome these risks with an integrated approach, including:

• ongoing staff training related to sales and service trainings;
• informing about the features of fabrics, materials, goods and care for them;
• development and use of financial and non-financial motivational levers;
• placement of CCTV cameras (they will also reduce the number of thefts in the store).

1. The exit of goods from fashion, their irrelevance.

This can lead to a rather serious freezing of positions, a decrease in the purchase price and, as a result, a decrease in the overall profitability of the business.

To avoid such problems, it is necessary to constantly monitor the media and other sources of information. Additionally, it is worth holding regular sales so that there are no leftovers of stale goods.

franchise business

You can also consider opening a clothing store franchise, where you will receive a fully step-by-step model of opening a branded store. Franchising is a less risky start because the business model has been tried and tested and works well.

Use ours to find a franchise!

Important: Remember that you can write a business plan for your business on your own. To do this, read the articles:

Last request: We are all human and we can make mistakes, ignore something, etc. Do not judge strictly if this business plan or others in the section seem incomplete to you. If you have experience in this or that activity or you see a defect and can supplement the article, please let us know in the comments! Only in this way can we jointly make business plans more complete, detailed and relevant. Thank you for your attention!

The specificity of the store is such that the opening can be planned either based on the available space, or on the basis of the assortment with which you want to work. I propose to consider general principles selection of the territory and area of ​​the store.

Clothing can be sold both in the Shopping Center and in a separate retail enterprise. The shopping center is an excellent solution for opening a middle-class clothing store with an area of ​​up to 150 m 2 . Good traffic will ensure stable revenue, and most of the problems with advertising and approvals will be solved by the administration of the shopping center. This option is ideal for large cities.

A stand-alone store is worth opening if you decide to work with an elite or, conversely, a stock assortment. Such stores also pay off well in small towns and central areas.

Documents accompanying the product

When working with suppliers or making independent purchases, do not forget to take care of the documents. Women's clothing does not apply to goods subject to mandatory certification, but must have a declaration of conformity with GOST R, which is issued by certification bodies.

When issuing a declaration of conformity with GOST R, it is necessary to provide a certain package of documents. For products made in Russia:

• NTD for certified products
• a lease agreement for the occupied space or other document certifying the right of ownership
• quality certificates for the materials used

For clearance import declarations the following documents are required:

• application for a declaration of conformity GOST R
• copy of the contract
• company charter
• state registration certificate OGRN, TIN
• product description (composition, properties, appearance, scope, etc.)
• manufacturer's country quality certificates

Required approvals

While the documents for the goods are being prepared, you can deal with the documents for the store. To open a business retail approvals from Rospotrebnadzor and the Fire Department are required. If a store opens in a shopping center, then the administration of the center takes care of all these documents, but separately standing store the entrepreneur will have to take care of everything himself.

For Rospotrebnadzor, it will be necessary to make a PLC (a program for production control over the implementation of laboratory research and testing of factors in the working environment and the labor process at the workplace). This program will spell out all the points on which you need to report to Rospotrebnadzor and the frequency of their implementation.

This usually includes all the necessary measurements for the store, compliance with sanitary standards, control over the maintenance of health records for employees, schedules for various briefings. The program is done once.

To obtain the conclusion of the Fire Inspectorate, it is necessary to equip the premises with a fire alarm, an evacuation plan, fire extinguishers and take a package of documents to the regional division of the State Fire Supervision. This usually includes an application for the issuance of an opinion, a lease agreement, documents for an individual entrepreneur, a plan for the BTI store, an agreement on installing an alarm.

After the departure of the inspector to familiarize himself with the object, they may issue an order to eliminate the defects found. But if most of the measures are completed, then they are usually allowed to open a store for letter of guarantee. Naturally, all claims will need to be eliminated over time.

You will also need to coordinate the showcase, conclude an agreement for garbage collection and landscaping. Somewhere they demand landscaping of the territory near the store. All requirements can be found in the Administration of the district in which the store is located.

Equipment

Next, you need to think about how you are going to present the goods on the trading floor. The wall equipment for clothes is the same type and differs only in material, color and design. The ideal solution is modular systems such as Global or Solo, they allow you to perfectly display the goods due to different types weight.

It is advisable to purchase the so-called island equipment and tables for displaying goods: they will create a direction for the movement of customers and beautifully present the goods. This is the basics of merchandising, the science of how a product can sell itself. It is desirable to install mannequins in the trading floor, which will demonstrate the clothes "live".

Fitting rooms should be comfortable and bright. Mirrors should be positioned so that when trying on you can see how the product looks from behind.

In addition to equipment for displaying clothes, you need a computer, a terminal for cashless payments and cash machine registered with the tax office. However, when choosing UTII as a taxation system, individual entrepreneur gets the opportunity to work without a cash register. Then you can limit yourself to purchasing a check printing machine or work on sales receipts.

Video

Staff

At the same time we are engaged in recruitment. The number of people working in a clothing store depends rather not on the area, but on the customer traffic.

substantially increases sales

In season, which occurs twice a year in the clothing trade (August-October and April-June), it is necessary to bring more people to the work shift. The rest of the time, you can work with a minimum staff, strengthening the team for the weekend.

Usually on an area of ​​​​100-150 square meters. m. cope with three or four sellers and a cashier. In a smaller store, you can limit yourself to 2-3 people. In advance, it is necessary to consider the requirements for personnel, the need for training and certification, since the turnover will largely depend on the goodwill and competence of the sellers in the hall.

In this article, we will consider the question of how to open a clothing store, what is needed for this, an example of a business plan for opening it.

The profit of a clothing store - a boutique - will directly depend on the type of goods sold - "luxury" branded clothing, exclusive, economy class, etc. For example, the markup on elite clothing will be up to 100%, and on items for the middle class of consumers - up to 200%. In any case, this type of business is quite profitable.

Boutique business is perhaps the most profitable business in Russia, Europe and the USA. According to experts, the annual turnover of funds in this industry is incredibly high. All over the world, new malls and shops are being built, selling everything from cheap Chinese consumer goods to expensive glamorous exclusives.

Business plan

We present you a free ready-made example of a business plan for opening a clothing store, which will help you start your own business in the field of trade. With this example, you can estimate your future expenses and income when doing business.

Plan implementation scheme:

1. register IP;
2. choose a supplier;
3. rent (buy) premises;
4. we hire staff;
5. we sell goods.

How to open a clothing store

So, let's consider information on how to open a clothing store from scratch point by point.

Choose a format

It is necessary to decide what format the boutique will wear - mono-brand (sells products of only one brand) or multi-brand (respectively, several firms and brands).

The first case is preferable if it is planned to work under a franchise or under an agreement directly with a commodity producer. Such a clothing store, although losing a certain segment of customers, nevertheless, by implementing an already promoted brand, has a chance to earn the favor of the buyer.

The multi-brand format is more dynamic and flexible. The owner himself chooses the assortment of goods and its price category. As a rule, such boutiques offer clothes for different wallets, which attracts visitors.

Franchise Store

franchise agreement

Buying a franchise is a common way to start your own business. Sales specialists believe that only an entrepreneur who already has experience in the fashion industry can build his own clothing store from scratch. So, the franchise agreement - a good option if before that you did not have the opportunity to try yourself in this field.

Buying the rights to implement a promoted brand, an entrepreneur is 80% sure that his business will do well. Why 80% and not 100? Because a lot depends on the location of the clothing store and the specifics of the market (city, country). The system, which includes a new boutique, has been working for a long time and brings profit to its owners, and these are certain guarantees.

In addition, along with the product, the entrepreneur receives recommendations on its implementation, recruitment, and marketing policy.

How to choose a franchisor?

To do this, you need to answer a number of questions:

• what is the price segment of the clothing boutique;
• profitability of the franchisor's store (sample finance);
• what is the cost of advertising this brand;
• who makes up the competitive environment of your clothing store;
• how unsold goods will be returned to the supplier;
• what is the franchisor's strategy and the degree of its penetration into our market.

The downside of a franchise is its cost. The price for the brand of a domestic manufacturer will cost about 50 thousand dollars. Brands of foreign manufacturers are two to three times more expensive.

Choosing a retail space

There are a number of recommendations on where it is more profitable to open your clothing store from scratch. For example, experts advise not to save on the space of a boutique, because the number of sales directly depends on the area of ​​the sales area. In a small store, it seems to the buyer that the choice of clothes is too small.

One of best options clothing store placements are shopping centers focused on the sale of clothing. It is believed that, despite competition, the level of sales in trading floors higher than in stand-alone stores.

When choosing a location for a clothing store, the following are taken into account:

• store image;
• competition in your market segment;
• the intensity of pedestrian flows near the store;
• level of financial and economic development of the region;
• the presence in the neighborhood of other points, cafes, bio-toilets, parking.

Trade inventory

To organize the work of a clothing store, you will need the following equipment: racks, shelves, a rack, several mannequins, a cash register, hangers, a fitting room, mirrors. Furniture elements and their price will depend on the style of the boutique interior.

Store design

Image affects the flow of visitors. In branded clothing stores concept appearance developed by design and marketing experts. But even if you do not claim a unique design for your store, you still have to do the repair and preparation of the premises for work.

Product Suppliers

As a rule, the owners of multi-brand boutiques buy from distributors of certain brands or go abroad to buy goods (Turkey, Bulgaria, China, Europe, America). Having decided on the assortment, you need to choose the best supplier, taking into account the ratio of quality and price.

Working staff

Sales personnel play a significant role. Shop fashion clothes- not an exception. The selection of good sales consultants is another component successful work. In addition to external data and the ability to communicate with a client, an employee must understand fashion, have a sense of style, and be able to choose what suits the client.

The number of sellers depends on the size of the clothing store and the assortment sold. Most often, the seller's wages are piecework: a fixed rate plus a percentage of sales. The staff of a large store also includes a director, manager and accountant.

Advertising and marketing

Business risks

The main risks when trading clothes:

• unpredictability fashion trends . The dynamics and variability of fashion can ruin a clothing store: today the product is popular and quoted, but tomorrow it is no longer.
• Insufficient demand. To prevent this problem, it is important to work on creating the image of the outlet.
• Shortage or overstocking of goods. This is often faced by new business owners. The fear of "half-empty shelves" results in excessive purchases, and as a result, the ruin of a clothing store.

Estimated costs

So, how much does it cost to open a business like this:

• Franchise - from 45-47 thousand dollars.
• Rent of retail space - from 1.5 thousand dollars / month.
• Equipping a clothing store - from 3.5 thousand dollars
• Repair - from 5 thousand dollars.
• Advertising - 500-1000 dollars.
• Purchase of the first batch of clothes - from 10 thousand dollars.
• Salary - from 3 thousand dollars / month.
• The set of initial costs for opening a clothing store from scratch is from 70 thousand dollars.

Business income

The trade margin can range from 50% to 200% or more.

In this scenario, the payback will be from one and a half to two years.

One of the most popular women's business ideas is opening your own clothing store. This type attractive because it does not require special equipment and complex legal registration. He does not need highly qualified personnel and special knowledge. At the same time, the sale of clothes is always in demand and brings consistently good profits, even with high competition. Let's figure out how a woman can open her own business - a clothing store.

We were somewhat cunning when we said that opening a clothing store does not require any special knowledge. You need to know the mechanism of retail trade, at least in theory. You will also need to understand fashion trends, know the basics of the laws of demand, merchandising, pricing and other specific trading factors. But, the most important thing in this business is the definition of the store concept, the choice of the sales mechanism and the price range of your product.

How to choose a store concept

In this case, the concept means, first of all, that you will sell from clothes - the choice is great - children's, adult, women's, men's, underwear, sportswear, clothes of the big sizes, hosiery, clothes for pregnant women and other directions.

You also need to choose the price segment of your future store - from economy to premium segment. And you should think about the type of store: multi-brand, stock, second-hand, boutique, franchise store.

Most promising areas in the clothing trade - children's and women's clothing. Despite the crisis in these segments, demand is stable. This is not surprising - children grow up quickly and require large-sized clothes, and women, despite financial hardships, always want to be beautiful and clothes are the main means. The only thing that is possible is that demand has moved to the economy and mid-price segment.

Own store or franchise store?

Having decided on your business idea - opening a clothing store from scratch, you need to choose a way to implement this idea. You can open your own store own brand or purchase a ready-made franchise.

Franchise Store

The best and most affordable option for "beginners" - entrepreneurs with no experience in this area. Franchise Seller - franchisor- will be your guarantee of success. Since he is primarily interested in making your store under his brand successful and profitable. It is on this that the material stability and success of promoting the franchisor's business on the market depend. Of course, he cannot do all the work for you and protect you from all risks, but thanks to him, following his recommendations, you can reduce all the risks that arise in your store by an order of magnitude.

It is worth noting that the franchisor, usually at his own expense: helps to find a suitable premises in your city, provides a free design project for this premises, trains your staff, provides an initial analysis and calculation of the market profitability, provides ready-made advertising materials and marketing strategies promotion, completely takes over the wholesale supply of goods to your store and much more.

This approach allows you to reduce the cost of opening a clothing store, as you save on the development of a design layout for a store, promotional materials, and staff training. You also do not waste time looking for wholesale suppliers and delivery methods. The brand owner will provide you Better conditions on delivery and guarantees uninterrupted supply of goods.

Of course, when opening a franchise store, there are several disadvantages - in the case of working under a ready-made brand, you cannot deviate from its rules, you also obey the general policy of the enterprise and cannot implement something of your own.

Cost of "start" this business- from 500 thousand rubles, payback period - up to 2 years.

Own store under own brand

Suitable for an entrepreneur with experience, for example, gained by working as a franchise store. Since in this approach all the risks, all searches for goods, suppliers and methods of implementation are completely borne by the businessman. However, if you open your own clothing store under your own brand and know all the intricacies of this business, payback periods and profits are noticeably different from a franchise store. and differ in better side. So, the payback period takes up to 1 year. And the profit is much greater, due to the fact that you can always change the purchased assortment and methods of its delivery, which allows you to spend smaller amounts on purchases.

The cost of "starting" this business is from 1 million rubles.

Business plan for opening a clothing store

To open a store, you will need permission from the SES and the territorial property management. If you rent the area for the store, then you do not need permission from the fire inspectorate, the landlord is responsible for this.

After selecting the premises and obtaining all the necessary permits, if necessary, it is necessary to carry out cosmetic repairs of the premises. If you open an independent store with your own brand in the middle or premium price segment, then you need to think about the author's design of the premises and the development trademark. Since this is what will "sell" your product in the first place, since your the target audience quite selective and chooses primarily not with a wallet, but according to external perception.

If you decide to open small shop with everyday goods, then you will not need anything other than cosmetic repairs and a small sign.

While repairs are underway, you should think about finding suppliers of the selected product and brands, in case you are not working on a franchise. After that, when the store is ready, the goods are laid out, and the staff is hired, you can start advertising campaigns to promote your store.

Clothing store in relative numbers

• Space rent - from 15 to 100 thousand rubles,
• Repair, taking into account the design - from 50 to 500 thousand rubles,
• Advertising material and development of a trademark - from 10 to 300 thousand rubles,
• Purchase and delivery of goods - 300 thousand rubles,
• Equipment, legal support - up to 300 thousand rubles,
• The salary fund is 150 thousand rubles.

In any case, no matter what choice you make - to open your own store under your own brand or a "franchise" - the clothing trade is a very profitable undertaking, where everyone can realize themselves. Although we wrote at the beginning of the article that a clothing store is a women's business, however, men also find their realization in this business.