When looking for business ideas that work, aspiring entrepreneurs often turn to the experiences of others. One of the most popular ways to find a business idea is to look at what is happening abroad.

It’s just worth considering that markets different countries are still very different from each other. It’s one thing to have developed economies like the USA and Singapore, which are head and shoulders above other countries in terms of development, and quite another to have Iran and Bangladesh, which are developing at a rapid pace, but only follow global trends, and do not set them.

Already today on Russian market you can find a lot of ideas peeped abroad. They differ only in the degree of borrowing. You can simply copy someone else’s idea and expect it to “take off” due to the lack of competitors. “Success abroad does not always mean success in Russia. Couponers and some sharing services were so unlucky,” says the founder of the management service courier delivery Bringo Mark Kapchits.

This once again demonstrates that even the most fashionable and creative foreign idea may not be in demand in Russia. But the whole point is that it is simply not interesting to the local population. In addition, you need to understand that a Western startup and a Russian startup are two different things, and take into account the specifics of your country: a different level of bureaucracy, state support, legislation and even the mentality of the population.

There is no point in blindly copying a foreign idea. But it still makes sense to be inspired by examples from other countries, and then adapt them to the Russian market. We invite you to familiarize yourself with business ideas from abroad that promise to become especially popular in 2016.

Booking Platforms

We are all somehow familiar with the Airbnb service, which allows you to rent an apartment in another city or country while sitting at your computer at home. However, when it first appeared in 2008, the service itself was new. Now this market is actively developing, and analogues of Airbnb are appearing in other industries.

Services like Airbnb, aimed at vacationers and travelers, are already successfully developing the market, but services aimed at business owners and allowing them to rent work space for a short time are just beginning to appear.

At the same time, the workspace refers not only to the usual offices and conference rooms, but also, for example, places for yoga classes.

At the same time, there are many other areas where online booking platforms could be created. Currently, the most attractive and unoccupied niche in terms of profit is platforms for booking venues for events (birthdays, corporate events, weddings). Such a service can bring good income, if you manage to attract enough cooperation a large number of site owners and potential clients.

This is proven by the example of the Russian service for booking venues for parties BASH!Today, which in just 7 months of operation carried out transactions worth more than 11 million rubles.

It is worth mentioning right away that the service was not copied from abroad.

Mikael Sahakyants

Founder of BASH!Today

The idea for the business was born after deciding to hold a party one Sunday evening. The desire to gather guests and have a lot of fun ran into one obstacle: the lack of a suitable venue. In the end, we managed to find it, but during the search process I realized that I was far from the only one who was faced with the problem of lack of a suitable place for holding events.

I didn’t search for similar services in Russia or abroad until last fall. But in our country until recently similar services did not have.

I can say that the world does not yet have a strong player in this area, such as Airbnb. The niche has not yet been occupied, especially in Russia.

Today, the BASH!Today service works only in Moscow, but it is planned to expand it throughout the country in the near future.

However, you still have time to open something similar in your city. Or master a slightly narrower niche, for example, selecting venues for weddings. Projects with a broad focus only partially cover the theme of wedding events, but a service aimed strictly at places where you can have a wedding can become very popular.

"Smart" technology

For decades, people have dreamed of a future in which refrigerators would automatically order food that was about to run out. But for now, most of us, in the old fashioned way, take a piece of paper with a list of groceries with us to the store. Moreover, today most devices can be monitored in one way or another using a smartphone.

But for now we are only skimming the surface: most of us do not go beyond using Fitbit. This is why creating smart products is a great business opportunity.

To make a device “smart,” you often just need to add a sensor and the ability to transmit data via Bluetooth. And the example of various fitness accessories that allow you to monitor your heartbeat, breathing, and the number of steps taken per day proves that making almost every accessory “smart” is beneficial.

Many people today track their activity and performance using watches, headphones, clothes and shoes

A quick look at the crowdfunding platform Kickstarter, which can be used to determine which startups are generating the most interest, shows that many new “smart” devices are about to conquer the market. Among them, for example, a luggage bag Neit with tracking capability via GPS and device WiFithing, which remotely monitors the heating and lighting in your apartment.

In the near future, there will be an increase in the number of devices that will allow buyers to improve their kitchen without spending a lot of money. Among such inventions Smarter Mat- a rubberized mat that can be placed in a refrigerator or cabinet, and with its help you can find out which products placed on it are about to run out. With your permission, this device can even order these products from an online store.

Another similar device - The Fridge Cam- can be built into any refrigerator. It takes a photo of what's in the refrigerator, along with the date, and sends it to a special app on your smartphone. And finally, Smarter Detect- a device that responds to signals from your oven, microwave or dishwasher and sends a notification to your smartphone.

Natural and organic cosmetics

Buyers increasingly prefer natural and organic cosmetics. According to the British marketing agency Mintel Natural beauty products are used by 42% of buyers. The British believe that organic products are better for the environment.

And besides, today it is more important than ever for customers what exactly is included in their cosmetics. To see this, just visit the exhibition, where natural, organic, ethical (not tested on animals) beauty products from all over the world are presented. In February 2016, it attracted 33 thousand visitors.

It is obvious that natural and organic products are a key trend in the development of the beauty industry in the coming years. At the same time, there is a growing number of products that look like they were just made right in the kitchen, but at the same time reflect the latest cosmetic trends.

The easiest way is to start your own home production natural cosmetics

Many do this, for example, making soap with their own hands and selling it at various markets and specialized stores. But the competition among soap makers is great, and you can only earn so much for one product.

Another interesting and much less expensive way to build an organic business is to create a subscription service for organic cosmetics. A visitor comes to your website, signs up for a subscription for a certain period of time for a certain fee, and you send him a set of ingredients from which he can make his own cosmetics.

You can work according to this scheme not only with components for homemade masks, but with already finished products foreign and Russian brands that cannot be bought in every store. For example, this is what the Russian service does Live Organic Box, whose subscribers receive six boxes per year with organic creams, oils, “household chemicals,” products and even clothes.

The service began operating shortly before 2016, although its creator Tatyana Mikhailenko had the idea much earlier. Tatyana herself says that the idea was born out of a long-standing passion for “organic”, and was not spied on by foreign colleagues. This is probably true, but in the West, similar subscription services for organic cosmetics, for example, Vegan Cuts Beauty Box, have been operating for more than a year. One way or another, in Russia this niche can be said to be empty.

Business withInstagram

Unusual bars

Conventional bars and restaurants no longer satisfy millennials. The audience aged 25 to 34 is looking for more original ways to spend their free time. Today, young people, who most often spend money on entertainment, try to constantly gain some new experience.

You can play on this penchant for novelty by opening an unusual establishment. For example, a bar in which everything from the bar counter to the glasses is made of ice. Such establishments first appeared in Finland back in the late 80s, and then spread throughout the world. In Russia, however, ice bars did not take root: several of them opened in Moscow, but were closed.

But the cafes where they eat in complete darkness are to the taste of the Russians. The first such establishment called DansleNoir? opened in Paris in 2004. And in 2006, a similar restaurant opened in Moscow. Over time, similar establishments began to open in other Russian cities.

If such extremely unusual establishments do not seem like a good idea to you, you can do it easier and open a cafe with team sports games, for example, ping pong or darts. Or use modern technologies like the coffee chain did ITBar, where instead of ordinary tables there are interactive ones. With the help of such tables, you can familiarize yourself with the menu, check your social network account, and even watch a movie. A total of four such coffee shops have opened in Russia.

If you are thinking about opening your own unusual bar, keep in mind that Russian catering today is going through a rather difficult situation.

Due to the crisis, many establishments had to close. This, on the one hand, is a big disadvantage, because it is quite difficult to develop in a falling market. On the other hand, the fewer players in the market, the fewer competitors you have. If you offer your customers an interesting way to spend their leisure time and affordable prices, then you have every chance to successfully implement the idea of ​​your unusual cafe.

Some of the identified trends will be relevant throughout the world, others may remain unclear. In the Russian market you can find many examples of business stories that were successful abroad or, on the contrary, failed.

One way or another, before starting to implement a foreign business idea, you need to check its potential in your region. Find out whether it will be in demand, whether it will encounter legislative restrictions, and then decide how exactly to adapt it to Russian reality and whether it is worth doing it at all.

• The newest business ideas from Europe: TOP 12 ideas 2020
• Business ideas from Europe: how to find them

Most entrepreneurs dream of coming up with a new “million-dollar idea” that will bring millions in profits and elevate them to business Olympus. Promising ideas do not appear so often, but do not despair - if you cannot come up with anything interesting, you can use the example of your Western colleagues. The ideas of many projects were borrowed from Western startups, and this in no way prevented them from becoming successful: for example, Pavel Durov took advantage of Mark Zuckerberg’s idea and created the VKontakte network, which, although it did not “surpass” Facebook in the world, still became the most popular social network in Russia and the CIS.

The United States has long been considered the trendsetter in business, but European businessmen can also demonstrate creativity and bring to life extraordinary ideas that can easily be used here. Ecotourism, women's repair teams, production of Euro-timber - these and many other European ideas are successfully working on the Russian market.

The newest business ideas from Europe: TOP 12 ideas 2020

1. Bicycle cafe . Everyone knows what “Makavto” is - McDonald's and other cafes serve customers right in the car. A similar business aimed at cyclists recently appeared in Zurich. A person can come to a cafe and drink coffee/eat without getting up from a bicycle, which is “parked” right on the territory of the cafe directly at the table.

It's no secret that bicycles are a very popular form of transport in Europe, and in Russia, in recent years, special parking lots for bicycles have appeared.

Can this idea be applied in Russia? Yes - especially in large cities. In addition to being convenient for cyclists, this new product will attract the attention of visitors - even those who came on foot or arrived by car.

By the way, you can do another business on bicycles, and this idea also came to us from Europe: more precisely, from the most “cycling” country - Holland. This is an automated bicycle rental point, where anyone can literally take a bicycle in a matter of seconds for little money, and then return it - to this point or to any other similar rental point in the city.

Such machines have already reached Russia, but so far the idea has been implemented only in a few large cities.

2. Free gym.Many people don't go to the gym because they require you to pay for an annual or monthly membership right away. A person may not have such a sum, or he may not buy a subscription, doubting that he will go there regularly for a month or, even more so, a year.

Therefore, free gyms have already appeared in Europe - which, nevertheless, make great money by selling additional services or sporting goods. This could be consultations with a personal trainer, sports nutrition and drinks, sportswear and shoes, as well as the sale of advertising space in the hall.

Is it possible to organize such a business in Russia? Yes - but you need to carefully calculate everything so that the income from sales is greater than the losses from those who simply go to the gym “for free”. Alternatively, you can make a free visit in the first months of the gym’s operation to attract customers.

3. Cone Pizza.Fast food is the trend of our time. People don’t have time to have breakfast (they’re in a hurry to get to work), they don’t have time to have lunch (they’re busy at work), and in the evening after work, the last thing they want is to stand at the stove.

This is one of the secrets of the popularity of pizza. However, pizza has one significant drawback - it takes up a lot of space and is inconvenient to eat on the go. The Italians found a way out: they came up with pizza in a cone - Pizza Cono. This is the same pizza, but more compact, because the filling is inside the dough, which is rolled into a cone. Thanks to this, pizza can be eaten away from the table, without a knife and fork.

You can organize such a business in Russia and in any other country - wherever there are pizza lovers, but especially in office areas. In addition, it will allow you to stand out among other pizzerias.

4. Unusual vending.Vending machines for coffee, soda and chocolate have long been popular. German entrepreneurs went further - they installed vending machines at train stations in large cities with sunglasses, towels and other things that travelers often forget.

This idea can take root in any country, because people spend a lot of time at train stations and willingly spend money there. Moreover, if you believe the statistics, the number of Russians traveling is growing every year.

Another unusual vending shop sells... sets of rolls! Japanese cuisine is very popular, but you can order rolls in Russia only in cafes and sushi bars. But in Europe there are already special machines for selling rolls.

If you install such machines in crowded places, the idea may well work. Do not forget that rolls, unlike chocolate, water and crackers, have a short shelf life, so choosing the location of such a machine is of paramount importance

5. Children's hotels. This idea will certainly appeal to parents who dream of taking a short break from their children - or who are forced to go on a business trip. Not everyone has grandmothers or other relatives who can stay with the child, and not everyone trusts nannies. A children's hotel is essentially an analogue of a children's camp: the menu and room design are created taking into account the interests of the little guests. In addition, such hotels must have a medical worker and a psychologist.

This idea will probably take root in large cities - both in Russia and in other countries, because the number of working parents is only growing, and relatives are not always eager to take care of other people's children.

6. Table-bed 2 in 1: an idea for workaholics. Not everyone leaves work at 18:00 - employees often have to stay at work until late. At the same time, not every company is equipped with a break room. The solution is a table that turns into a bed. In its normal form, it is no different from a regular office desk, but once you lower the back panel and fold back the side cover, the desk transforms into a place to rest. In addition, there is a small TV.

The idea of ​​transformable furniture is far from new, but only this table combines furniture for work and relaxation.

It is difficult to say how far this idea can take root in Russian offices - after all, few employees are so “hot at work” that they need a place to sleep. But for small-sized apartments, of which there are plenty in our country, this can be a real godsend.

7. Selfie mirror. Selfie is a real trend recent years. To avoid appearing in the frame with your arm outstretched. Special “selfie sticks” had already been invented, but the French went even further and developed a special selfie mirror - Pixglass. After installing a special application on your smartphone, you no longer have to choose a pose for a photo - the mirror itself will take a selfie and send it to your smartphone, and your hands can be anywhere.

It's hard to say how popular this idea might be - most likely, the mirror can be bought by real selfie fans who don't mind paying for such a thing for the sake of their favorite hobby. In addition, a large selfie mirror can be rented for various events.

8. Varnish with aromas.The company Revlon, known to all women, has released a new collection of Revlon Parfumerie varnishes - 24 colors with scents that match the desired shade. For example, a Bordeaux-colored varnish has not only the color, but also the aroma of Bordeaux wine. The scent is said to last up to 3 days.

The fact is that ordinary varnishes have a rather sharp and specific smell, which irritates many fashionistas. The creators of this series have eliminated this problem, and other businessmen working in the beauty industry are ready to follow their example. The same hair dyes also have an unpleasant odor, and ideas have already appeared on how to give them a better aroma.

9. Travel on public transport using a smartphone.To board a plane, you no longer have to present a printed ticket - air tickets have become electronic. In large Western cities, applications have already appeared that allow you to buy tickets for other types of transport - while the ticket remains in your smartphone.

By the way, a similar project called “Mobile Ticket” was recently launched in Moscow. Now, to pay for the metro fare, you need to touch a mobile phone that supports NFC technology to the turnstile. Something similar could well be created in other megacities.

10. Tours for blind and visually impaired tourists.According to statistics, 8% of the Russian population are visually impaired, and their number is growing every year. Excursion services for people with disabilities are a significant sector in the modern tourism industry. However, people with low vision may not be able to enjoy the ride 100%. Interesting idea came to the mind of the visually impaired travel agency owner Amar Latif - he began organizing special tours for the blind.

During the preparation of the tour, mixed groups are created, and sighted tourists help the blind to experience all the beauty of the places visited.

Creating conditions for people with limited abilities- a very popular type of business and direction of social policy in the West. Most likely, this fashion will soon reach us.

11. Business on clean shoes. “I myself can’t stand dirty shoes,” said the unforgettable Alexei Batalov in the film “Moscow Doesn’t Believe in Tears.” In fact, many people don’t like dirty shoes - but what should we do if in some regions of our country there is dirt and slush on the streets for ten months of the year?

The solution may be a special liquid called Ultra Ever Dry: after treating your shoes with it, your shoes will repel dirt, water, and even sand. This liquid is successfully sold in Europe. In Russia, this business can work in large cities.

12. Restaurant that counts calories.Many people care about their figure, so some restaurants indicate not only the weight and price of each dish, but also the number of calories. But the owners of one Swiss restaurant went even further: they indicate the number of calories and fat consumed not only on the menu, but also on the bill. By the way, this restaurant has 2 Michelin stars and is very popular.

The advantage of such a business idea is its simplicity. You just need to enter the calorie content of the dishes into the system and add one line on the invoice. People who take care of their shape will certainly not ignore such a restaurant.

Business ideas from Europe: how to find them

If you are looking towards the West and want to use their developments in the Russian market, there are two ways to find ideas.

1. If you have friends, family or acquaintances living abroad, ask them what exciting new developments have appeared in their market. You can also subscribe to groups of Russian emigrants in Europe on social networks and find the necessary information through them.
2. Regular monitoring of foreign business websites. If you own foreign languages, it is better to subscribe to foreign sites - while this information will be found and reprinted on Russian-language resources, it may become slightly outdated.

Don't limit yourself to Europe and look for ideas everywhere, including around you. Sometimes a good idea can literally lie under your feet. remember, that a good product must meet the client’s real needs - only in this case will he be willing to pay for it. And here you should not focus on your personal preferences - look for what will be in demand on the market.

How to test a business idea

A good business idea is one that will be in demand, in other words, one that people are willing to pay for. How can an entrepreneur make sure that an idea will bring profit and not loss?

You need to determine the demand for the product - this is the most logical method to test a business idea.

• Create a landing page and set up advertising to see if people are interested in your product or service.
• Post an advertisement for sale on Avito or another free classifieds board.
• Formulate a search query and see the number of similar queries on Yandex Wordstat
• Monitor the forums and social media(communities where your target audience is).

The test from business school teacher J. Kraus involves a quick ten-second assessment of any business idea. Good idea May be:

• Oxygen - that is, a vital commodity;
• Medicine (Aspirin) - something you can do without, but it’s difficult;
• A jewel. - products that may not be necessary, but are in demand due to the positive emotions from owning such a thing.

If your idea is neither one nor the other, nor the third, you should think very seriously about its viability.

But Walt Disney used for tests the fictitious word Imagineering, made up of two English words, meaning “imagination” and “development”. The essence of the method is that 3 teams work to create a product.

• The first ones are dreamers, they simply generate ideas (even the craziest ones).
• The second are realists, trying to turn empty dreams into a real product.
• The third are critics who criticize the product in every possible way.

Take this method into service and run all emerging ideas through the prism of realism and harsh criticism!

It often happens that a sought-after Western business has simply not yet had time to reach our latitudes, and whoever can be the first to implement this idea in Russia can make good money from it. Look for business ideas from Europe, analyze them and implement the most successful ones!

Why are they interesting to us? business ideas from Europe? They attract our enterprising compatriots mainly with their novelty, creativity and uniqueness of the solution.

Of course, they need to be adjusted to our conditions - adapted. A businessman who managed to implement European ideas for entrepreneurship, you can be awarded the title of pioneer.

Let's look at those that will take root or have already taken root and are adapted to our mentality, geographical and economic conditions.

— Protective liquid for surfaces "Ultra Ever Dry" . The essence of the action; water-repellent and dirt-proof function. Before using the surface, it is coated with this product. After use, they are removed, and the item or thing remains dry and clean. A very useful thing. Useful at work and at home.

This is not a common case among us. The niche is almost free - take it and do it for those who are interested.

— "Bicycle rental by machine" . The innovation was introduced by the company bikedispenser.com in Amsterdam. To improve the bicycle rental service and the speed of the operation itself, which takes only 15 seconds, they installed rental machines. Where you rent a car for a couple of euros, and you can return it there or to another similar rental point.

This type of activity is called vending. There are almost no competitors in our country. The field for collecting fruits is wide and few people will interfere.

— The next innovation is use of snow in advertising purposes . A well-known London advertising agency called Curb has always been distinguished by the use of natural materials in its activities.

For the first time, "Curb" used winter's richness in advertising campaign for the TV channel "Extreme". About two thousand TV company logos were created in the snow. Residents immediately took notice of this innovation. An original approach to advertising brought results.

The result is that our winters will not let us go to waste. The main thing is imaginative thinking, imagination and, of course, clients.

— Another relevant winter type of income, rental of New Year's costumes. Quite a profitable business, although not very widespread due to its inconstancy. All year round You won’t make money from this business. But those who risked doing it do not complain and are happy.

- Became widespread in Europe cafe with menu designer . Having come to the establishment to eat, the client does not choose from the existing menu. And he is provided with a wide range of food products, where he selects the ingredients and composes his own dish. He can even take part in its preparation. Quite interesting, and not common among us. Many clients would use such a service.

Now let's consider business ideas from America, which have taken root in the territory of post-Soviet countries.

— Car wash - the thing is not new. But our roads always pay off. Because we don’t have them, and if you drive along them even in dry weather, you may not recognize your four-wheeled friend.

Covered with dust and dirt, it just begs to be washed.

– Employment agencies – took root in the CIS countries after the collapse Soviet Union, due to the invasion of continuous unemployment.

The essence of making money is finding specialists for employers interested in them. Income will come from the number of contracts concluded by the employer and the client.

To do this, you need to open your own office and equip it. Create a client base.

— Business on vending machines , not new, also came to us from America. There are vending machines selling coffee, cigarettes, drinks, rolls, etc. You need to purchase one or more of these mechanisms. Rent space for them and install them. Should be installed in public places.

They will pay for themselves in a month, verified.

— Another thing that came to us from America is cleaning and restoration of pillows. Over time, the feathers become filled with dust, stretched with moisture, and foreign objects also get in there. The feather cap also wears out and needs to be replaced. So this type of income will always be relevant.

are not only born in the USA, but also in a number of other countries of the American continents. They came up with something interesting in Mexico and Argentina:

— On the Mexican island of Cozumel they created a unique underwater, oxygen bar Clear Lounge. It is located on a busy street in the form of a parallelepiped. Before diving, people undergo safety instructions. Having put on special helmets, to which special oxygen hoses are attached, they begin the dive.

Through an oxygen hose, the visitor can choose from ordinary air, improved quality air, concentrated oxygen with various aromatic additives.

The cost of visiting is 38 dollars, the time spent in the bar is from 20 to 30 minutes, the water temperature is always maintained at 31 0 Celsius. This is the only establishment of this type in the world. And also all technology is patent patent.

— Mexican Javier Lopez Ancona made his dream come true in 1999 called “Kinzania”. This park for children with adult life and developed infrastructure. Children do investigations, put out fires, conduct financial transactions, trade and much more. There are about 80 types of professions represented in the park. There is a currency called “kizo”, which is issued by the customs officer at the entrance, that is, by the ticket taker. And in order to replenish his wallet with local currency, a child needs to work hard. For this purpose, tools are issued, the form corresponding to a particular profession. Entrance is allowed for children from 2 to 15 years old. The profit from such an attraction can be said to be “amazing”, up to 35 million dollars.

— In Argentina, the publishing company “Eterna Cadencia” found a solution in stimulating readers to read books and buy new ones, the so-called "disappearing book" It is printed with a special ink that disappears from the pages when exposed to light after 2 months. The publication is released from the publisher in sealed packaging.

Let's pay attention to new business ideas in America, which can be implemented with us:

— Providing pet care services . Many people keep animals at home. And due to the nature of their work, they have no time to care for their pets. To do this, they use special services for transportation, walking and caring for animals, and they pay very decent money.

— Hotels for the same ones pets. Everyone knows what a business trip is, and it sometimes drags on from one day to several. A person who keeps a dog or cat at home can safely hand over his pet for “storage” to this institution and go about his business. A pet taxi service is also available. The cost of these services is considerable. This can also be done in our big cities.

— Mobile hotel is a van or bus converted into a hotel room with all amenities; bedroom, bathroom, toilet shower, kitchen, etc. Designed for people who value their time and money. A hotel on wheels is always at hand, whether you are relaxing on the beach by the sea in your own country or abroad. The profit from such a business is approximately 60% of the investment.

— "Scent to order" creation of customized perfumes. Each person's sense of smell is different, and smells are perceived differently. This approach to the customer was proposed by the company « Tijon". Activities in this direction will be profitable and popular especially among women.

— Nowadays, it’s probably difficult to find people who don’t have at least a simple mobile phone, not to mention tablets and smartphones.

All these technical gadgets have become an integral part of our lives, and have the ability to discharge at the wrong moment. This problem was first solved in New York in 2015 by installing gadget charging stands on the streets.

Racks should be installed in crowded places; shopping centers, shops, cafes, cinemas, bus stops public transport, restaurants, snack bars, etc., having previously agreed with the owners or management of the establishments for the right to install.

For us, this problem is very relevant. And for those who put this into practice, it will be profitable, since there are practically no competitors in this direction.

— And in Canada they came to help for housewives . As we know, new and improved kitchen appliances appear every year. And also smart, with the ability to perform several functions simultaneously or sequentially without human intervention.

Someone has the opportunity to buy them, and the kitchen is cluttered, so there is nowhere to turn around later. Others have nothing, but another time it would be useful. And in Toronto they found a solution to these two problems by organizing "Kitchen library" Now any housewife will allow her “beloved” to get creative in the kitchen. The library bank contains not only amateur devices, but also professional ones. The cost of a yearly subscription is $50. Fines for careless behavior with equipment and rendering it inoperative are also withdrawn. Mechanics are given for use for a period of 5 days, and electronics for 3 days. Such a “library” would very quickly take root with us and pay off well.

— The original idea was brought to life by two Canadians, creating a service « Flatter Me » . The essence of the service is to offer odes of praise to a person over the phone. The service justified itself by being quite in demand.

His task is to bring the “ordered individual” out of despondency and lift his spirits. Companies use this service to motivate employees and activate their performance at a certain time.

All calls are made by the creators themselves, without any call centers. The cost of one call is $5, lasting from 30 seconds to a minute. You can order 4 per month for 10 USD.

The implementation of such a service in our conditions is more relevant today than ever. There would be enough clients for several years to come.

are formed on the basis of the multinational population. On their culture, centuries-old traditions, the specifics of life and religious views and beliefs. As a result of this symbiosis, interesting and sometimes extravagant ideas are born.

Let's start getting to know them:

— It is known that the population of the United States ranks first in obesity in the world. The reason for this is their great love for fast voodoo.

And to combat the heavy weight of employees, many corporations and companies began to involve their employees in sports at work, without leaving your place of work . The bottom line is that you are hired as an individual trainer and enter into an agreement with a company to provide fitness services. Each such contract brings a good profit. The advantage is that you don’t need to rent a room for training. This brings good savings of your hard-earned money.

A good idea was implemented in the USA. This packing things people who are moving but want to spare themselves the boring pleasure of packing and unpacking boxes and bags of things.

Some businessmen in the United States have made a good fortune from tourist trips to the filming locations of famous films and TV series.

“The people of the states are terrified of all sorts of secrets and classified information, not without the participation of the special services, and at the same time they are still distrustful. But there were enterprising people who managed to make money from it. So called "secret destroyers", they come to the frightened owner of secret documents and use a paper cutting tool to scrap them. The cost of such pleasure is approximately from 10 to 100 American rubles.

— Due to the crisis not only in the world, but also in the United States, many small construction companies became bankrupt. Against this background there appeared "independent foremen" with specialized education . They control the construction process, carry out complex calculations, control the purchase of materials, and also monitor the quality of the work performed.

In principle, this type of entrepreneurship has been implemented in our country for a long time. Only there are those who haven’t really learned how to build, but they are better at stealing than anyone else.

— Very interesting organization production of women's jewelry for babies . This decision killed two birds with one stone - teething babies can gnaw on them calmly, and mothers don’t have to worry about getting hurt or choking.

Quite promising in our conditions.

— Denim pants, that they can charge mobile devices . For the USA, the topic is quite real and popular. But for residents of the CIS countries it is doubtful; a tiny part of the population will be able to shell out a few hundred bucks for such a gadget.

They fascinate with their novelty and extravagance. The French are not lagging behind in their new solutions:

— The French company Pixglass, proposed a unique approach to selfies, created photographing mirror . For those who like to take pictures of themselves, this is probably the best gift for “selfists.”

The mirror has a built-in camera and Wi-Fi module for transferring files between devices.

According to the creators, their brainchild will not only be in demand for individual use, but also in fitting rooms of clothing stores, ateliers, and dance halls. But one problem is the protection and confidentiality of photos of customers and visitors.

— A unique hotel project was implemented in Paris "Hotel of the Seven Deadly Sins" (Vice Versa Hotel). The hotel is seven storeys. Each floor corresponds in its interior design to each sin. Clients are unobtrusively assigned to numbers according to their status, financial capabilities, and their interests and psychological inclinations.

Now let's turn our attention to Italy. The Italians have always been distinguished by their practicality and energy, and let’s look at their new products in the business field:

— Stationery manufacturing company "Favini" suggested new technology for the production of paper from various organic wastes ; fruit, grains, nuts, seed waste, due to their pressing. This mixture for paper production consists of 30% organic matter, which reduces wood consumption.

Quite a practical innovation for implementation in the CIS countries, but there is plenty of such waste.

— In Italy there is strong competition among cities in the tourism sector. To attract tourists, they can’t come up with anything. So the small town of Volterra did not stand aside, by organizing a restaurant in the prison. The prison itself is located in the Fortezza Medicea fortress with a five-hundred-year history.

You must reserve a table in advance; upon arrival for dinner, your passport will be checked, you will also be asked to leave your bags and mobile phones at the entrance and will be subject to a personal search. You will eat with plastic dishes For safety reasons, only cooks have an exception.

The cost of such a dinner will be 25 euros. Now the prison supports itself.

In this section of the article we will give a general overview of what small business ideas in Europe popular. A person with really good entrepreneurial acumen always pays attention to current ways of introducing a business;

— ICT technologies – if you are well versed in computer technology, know how to create software. You can implement your startup in this direction.

— Network sales using the Internet . To do this, you need to open an online store. But before that, decide what category of goods you will sell, and also create a long-term development plan. Find potential clients that you can turn into regular ones over time.

— Professional builders have always been valued. If you feel like a professional construction industry, that means you are here. The main thing is not to be lazy and not to cheat.

— Eco - business includes recycling of waste, as well as recycling of the same paper and plastic. This area brings in pretty good money.

— Furniture manufacturing a worthy niche to start a business. The main thing is that they have a professional understanding of this field, and that the design has always been novel and creative. Plus the products were always of high quality.

At the end of the article, we looked at five destinations that are very popular in Europe today. Choose one of these niches and move forward to success. But, what if you have your own interesting and original idea and are confident in it, start implementing your brainchild. And finally, “Forward to the Stars.”

You will find out whether business ideas that are popular in Europe can take root here and how successful they will be. What areas for small businesses from the Old World can be promoted in Russia?

The fashion for small businesses is growing in Russia. Most business ideas are introduced from abroad - from Europe and the USA.

Read our article about how to choose the right idea, implement it, whether it will work at all in the Russian Federation and near abroad, and what mistakes novice entrepreneurs make.

Why are some foreign business ideas different from domestic ones?

The principles of organizing and running a business differ in each country. This is due to different economic models development, cultural differences and mental characteristics of the population.

These factors determine whether a particular product or service will be popular - how much it will be in demand among the local population.

For example, fast food is in greatest demand in the United States. This is due to a number of reasons. First of all, the pace of life and culture of the population. Americans are a nation of entrepreneurs.

They are constantly busy with their own affairs - business, study, sports, etc. Therefore, they do not always have time to cook at home or wait for their order to be prepared in a restaurant. In fast food everything is much faster, hence the high popularity.

IN Western Europe there is a high percentage of the population that eats only in cafes and restaurants. For example, in Holland it is cheaper to go to a restaurant than to buy groceries and cook at home, so this country has a well-developed catering business.

Russia also has its own characteristics that must be taken into account. An entrepreneur must adapt his business idea to the needs of the local population.

Can they take root with us?

Most of the business ideas in Russia and other post-Soviet republics came from abroad and began to be actively implemented in the 1990s - after the collapse of the USSR.

Over the course of a quarter of a century, fast foods, coffee shops, supermarkets, shopping centers, credit organizations, delivery services, etc. All this came from Europe and the USA, transforming to suit the needs of the local market.

This trend continues to be relevant - foreign ideas are still being actively implemented. Some are successful, some not so much, but most business projects are not new - they come from abroad.

For example, in the mid-2000s, vending appeared in Russia - terminals for replenishing accounts and the Internet, coffee machines, etc. Today, this type of business continues to develop and reaches new level– fully automated coffee shops, mobile cinemas and self-service stores are being created.

All these ideas come from Europe and the USA and most of them take root well in the Russian Federation, especially in cities with a population of over a million.

Business practices in Russia differ from European ones.

If the European economy is based on small businesses and the state supports small entrepreneurs with subsidies, tax benefits, a favorable legal field, then in the Russian Federation everything is more complicated - the legislation is tailored for large players, monopolists predominate, and complex bureaucratic processes frighten novice entrepreneurs.

4 main areas for business in Europe

Small business in Europe is represented by four main areas related to trade and food preparation, comfort, healthy lifestyle and product manufacturing self made.

Let's consider each of the directions in more detail.

Food

Most Europeans do not like to “stand at the stove.” Catering is popular in Europe - cafes, restaurants, fast food, food trucks, coffee shops. The local population either eats entirely in public catering, or partly, so such a business is always relevant in EU countries.

Current ideas for use in the Russian Federation:

• vending – coffee machines, food machines and self-service cafes;
• small brewery;
• preparation and delivery of lunches - especially relevant for large cities;
• mobile fast food.

Comfort

Business on improving comfort and quality of life is relevant for most countries. It is especially developed in Western Europe and the USA. Europeans are trying to improve their living conditions, and local entrepreneurs make money from this.

Current directions:

1. Furniture manufacture.
2. Production and installation of “smart furniture”.
3. Sale of robotic vacuum cleaners.

Healthy lifestyle

Europeans are obsessed with a healthy lifestyle. They visit gyms, fitness centers and prefer healthy eating.

Popular business ideas:

• opening a gym or fitness center;
• sale of fitness trackers;
• fast food healthy food;
• grocery stores for preparing healthy food.

Handmade

“Hand Made” literally translates as “handmade”. This type of entrepreneurship is available to everyone - it only requires free time, creative ideas and minimum investment into the material.

Hand Made can be both the main and additional source of income.

Popular niches:

1. Production of handmade chocolate.
2. Soap production.
3. Homemade baked goods - cakes, cookies, buns.
4. Jewelry - bracelets, earrings and other jewelry.
5. Designer clothing - for people and pets.

Sell ​​products through the Internet, friends, acquaintances, advertisements in local newspapers, or open your own store.

TOP 7 successful business ideas from Europe

Europe and the USA are developing faster than Russia in terms of entrepreneurship.

Therefore, most of the “new” business ideas are first born abroad and only then begin to be used in the Russian Federation - it is not necessary to have your own idea to build profitable business– benefit from the experience of European colleagues.

Ecotourism

Eco-tourism is a trend that is developing all over the world. This type of tourism is in particular demand among residents of megalopolises - they want to take a break from the bustle of the city, and nature is for them the best option.

This kind of business does not require large investments. To organize it, you need to have a natural area that will be of interest to tourists. There are many such places in Russia, so the choice is quite large.

Eco-tourism destinations:

• mountain tourism;
• horseback riding through the forest;
• cycling through picturesque places;
• boating or kayaking;
• visiting protected areas;
• fishing;
• building a tent camp in the forest and living in it;
• walking tours.

This is far from full list— There are many options for organizing eco-tourism. Each region has its own characteristics that the organizer must take into account. In addition, integrated tours are often organized - mountain tourism is combined with kayaking (if there are bodies of water in the mountains), and hiking with visits to protected areas.

Each organizer usually has its own unique program for such events.

Sale of door handles with disinfecting effect

Banks, cafes, restaurants and large offices are visited by hundreds and even thousands of people every day. Some of them get sick and leave behind germs that spread to other visitors.

All visitors touch the door handle. It is from this that most microbes are transmitted. To combat this, the British company Altitude Medical began producing door handles with a disinfecting effect.

These pens contain dispensers that dispense a disinfectant that kills all accumulated germs.

The average cost of one such pen is $200.

Potential clients:

1. Office owners.
2. Catering establishments.
3. Private clients.

Terminals for selling rolls

In Europe, as in Russia, the demand for Japanese cuisine is growing. Most in demand use rolls. They are prepared even in ordinary fast foods. But the buyer does not always have the time or desire to wait until his order is prepared.

For this reason, the number of vending machines selling rolls has increased. A smart machine prepares rolls on its own - the client saves his time, and you earn money.

This type of vending business is just gaining popularity, but has favorable conditions for development in Russia and the CIS.

Food truck

The idea is not new. It is used all over the world – including in Russia. Most of these business projects are closed in the first year - due to an illiterate approach to organizing the business.

A mobile snack bar will be relevant only in places with large crowds of people - on the central streets of the city, near business centers, universities, cinemas, and in large parks.

Making clothes for pets

Caring owners order clothes for their pets. Since the mid-2000s, this fashion has become widespread in European countries. It also applies to countries former USSR.

Owners of dogs of different breeds create a special demand for such clothes. For example, in winter, during walks, animals try to dress warmly, because they are accustomed to the warmth and comfort of home.

Bicycle upgrade

An upgrade is an improvement, creating more comfortable conditions for using a bicycle.

Interest in cycling is growing around the world. This is due to convenience and maintaining a healthy lifestyle. Practical and pedantic Europeans try to take care of their health, so they switch to bicycles en masse - they ride them to work, go on bike rides and even travel.

"Smart" furniture

Dutch, Swedish and German companies create furniture that opens, closes and even transforms itself - the kitchen into the living room and vice versa. This niche has not yet been occupied even in the European segment of the market, and even more so in the Russian Federation.

Such unusual furniture makes life easier for its owners and saves them time, and time is the main resource that a person values. Therefore, there are all the necessary prerequisites for the development of this type of entrepreneurship.

About others current ideas watch in the video:

Possible reasons for failure when implementing a business idea

Every new entrepreneur makes mistakes. But it’s better to learn from other people’s mistakes than to make your own.

Let's look at 4 main mistakes and ways to avoid them.

Reason 1. Mistakes in money management

Money is a resource. They need to be managed wisely.

Common mistakes:

1. Illiterate distribution of start-up capital. Aspiring entrepreneurs spend all available money on office rent, equipment and hiring staff. The emphasis is not on the quality and volume of products produced, but on the image.
2. Incorrect calculation the required amount to start. After the launch of the project, the need for additional financing is discovered, the need for unplanned expenses arises - everything needs to be calculated in advance. To do this correctly, study your competitors and their experiences.
3. Mismanagement working capital . Direct money from turnover to the development of a business project. There is no need to take funds from there for your own needs, otherwise you will not be able to develop.

Reason 2. Working without a goal

If you don't have a goal, you won't have a plan of action. This is unacceptable in business. The development of each project is planned “from” to “to”.

To make it easier, constantly raise the bar. If you achieve one goal, set the next one. This will motivate you to develop. You must know what you want.

Reason 3. Excessive caution

The success of an entrepreneur depends on his personal qualities - the ability to act and accept right decisions.

When you need to make a responsible decision, doubts begin. And this is good - you must think through everything, assess the prospects and risks. But sometimes excessive caution prevents such a decision, especially if the idea is new and has not been used before.

“What if I don’t succeed?”, “What if there are no clients?”, “No one has done this before me” - these and hundreds of other questions hinder the entrepreneur.

How will you know the answers to these questions until you start? Will you wait for someone else to implement the idea? If you have thought everything through, start taking action. There will be mistakes. Take them as invaluable experience that will help you in the future.

Reason 4. The desire to make money

What is your goal - to earn money, build a thriving business, create your life's work? You can also earn money at the factory - they will think for you there, you won’t need to accept complex solutions and bear responsibility for them.

In business it is easier to lose than to earn. Success stories are known to everyone - they are actively advertised and written about in the media. But there are many more examples of failures. Inspired by examples of success, you think: “Now I’ll build some kind of business, I’ll make money.” In practice, everything is different - debts, loans and other obligations that need to be fulfilled.

Your job is to sell quality product or service. Only on this is real success built. The thirst for quick profit is not the best motivator in business.

Having decided to open his own business, every entrepreneur is faced with the need to choose a type of activity. In most cases, business ideas are based on the development experience of successful Russian businessmen, which is not always justified. For this reason, you should not get hung up on common options, but rather pay attention to those foreign business ideas that are not available in Russia.

Why do business ideas from abroad have the right to develop in Russia?

Entrepreneurship always remains relevant - most people working “for their uncle” dream of their own business, in addition, the state provides various subsidies and support that contribute to the development of the business. However, beginning businessmen often encounter a number of problems, including an insufficient legal framework and difficulties in conducting business.

In America and Europe, business is a significant market segment that provides the economic growth. Doing business in these countries is somewhat easier than in Russia, since the entrepreneur receives advisory and information support absolutely free. In addition, the rights of the owner of his business are reliably protected at the legislative level.

What attracts Russian entrepreneurs small business ideas abroad?

Reasons for attention There are several business innovations abroad:

What do you need to know before implementing Western business ideas that do not exist in Russia?

Having decided to open your own business based on a Western business idea, you must consider the following factors.

Demand. Not every business that brings income to Western businessmen will be as successful in Russia. For example, a special taxi for animals or a hotel for pets will be in demand exclusively in megacities or regional centers, and in small towns the enterprise will be unprofitable.

Possibility of purchasing equipment. If you decide to organize a business for the production of goods, then make sure that you can purchase original equipment or its analogues in Russia and abroad.

Own financial and physical capabilities. Among the domestic ideas there are many that do not require large financial and time expenditures.

For example, it offers partners for 59,000 rubles to receive ready-made business with an online store. Entrepreneurs will be able to organize the sale of Bumvyazhiki - original handmade dolls.

Unique design matches perfectly with high quality and environmental safety. Businessmen get the opportunity to trade through dropshipping. They are also provided with recommendations to help them make a profit from using the franchise. Partners are offered the opportunity to receive stable income with minimal effort.

However, when implementing a foreign business idea, be prepared for large financial investments (especially if you are opening a production facility) and daily work at least 8-10 hours - only in this case the business will become profitable and grow.

Popular business in America

American businessmen have a lot of ideas, some of which cannot be implemented in Russia due to their absurdity. For example, in Colorado, the Auld Sod Export Company sells dirt and ships it anywhere in the world. Surprisingly, this service is in demand among Americans - in half a year, the creators of the project were able to earn $2 million.

Of course, there are also adequate ideas that are available for implementation in Russia - they can be studied further.

Work as a personal consultant

If you have unique knowledge, then you can easily earn money on your own - open a personal consultation on a specific profile for those who need it.

So, you can advise on psychological, legal, economic, dietary and other issues. The main thing is that you are a truly competent and highly qualified specialist.

Clients who turn to you for help receive obvious benefits:

• personal information remains confidential and anonymous - the specialist does not know the client’s real data;
• you don’t have to pay exorbitant sums for the service – its price is affordable.

Since a businessman does not have to pay rent for premises for consultations, the costs of organizing and running a business are reduced, and accordingly, the cost of a consultation is lower.

As a rule, an online consultant quickly recruits a staff of clients, so the business fully pays off within the first couple of months.

Production of car seat covers as a small business idea abroad

In the United States, they have recently begun to produce covers for vehicles designed to protect cars from adverse weather conditions - rain, hail, and so on. Such products will be in demand among car owners who regularly leave their cars in the open air.

The easiest way to organize this business is purchasing car covers and their subsequent resale at a certain markup.

Alternatively, you can purchase a franchise from the copyright holder company “Hail Storm Products” for the production of covers, but this will require more significant financial costs than working as an intermediary.

Organization of comfortable tourism

Many people prefer to relax as “savages”, i.e. on one's own. To make their vacation more comfortable, Americans produce and sell special transformable kits that represent a fairly spacious tent. This tent has beds for tourists, a small kitchen and other amenities, such as a shower.

In Russia, it is important to engage in both the sale of tourist kits and their rental. It is important to diversify the range of goods offered as much as possible, as well as provide tourists with the opportunity to rent or purchase related products.

Initial Investment into business start from several hundred thousand rubles, and pays off enterprise in 4-5 months.

Production of rubber tiles

Such entrepreneurship belongs to the sphere of production, so a businessman has the opportunity to receive material support from the state. Besides this, the idea has other advantages:

• small number of competitors;
• quick payback - from the moment of launch to reaching a stable profit takes less than a year;
• production profitability exceeds 50%.

Initial material investments production costs are high - about 2 million rubles are spent on acquiring technology, purchasing equipment and raw materials. Sales of products do not cause problems - rubber tiles are valued by consumers for their long service life, wear resistance, and aesthetic appearance.

Hosting silent events is a popular business idea in America

Quite often, when holding parties and other celebrations at home, neighbors are disturbed by noise and music, which leads to conflicts. Solving this problem is simple - just install temporary sound insulation.

This business idea is completely new for Russia, but, according to professionals, its profitability will be quite high - up to 40%.

To engage in such activities, you will need to invest more than a million rubles in the business. This amount will include the purchase of equipment and official registration business.

Installation of machines with fresh flowers

The design of such a machine is highly technological:

• the sales process is fully automated;
• the assortment is formed after analyzing customer demand;
• flowers remain fresh for two weeks after being placed in the machine.

In addition to the above advantages, such a business allows the entrepreneur to significantly save on renting premises and salaries of sellers.

Price equipment cannot be called low - one machine will cost 1,000,000 rubles, but this business idea, due to its originality, is quite viable and profitable, and the estimated payback period is six months.

Popular business in Europe

In Europe, new business ideas keep pace with emerging consumer demand, so most types of entrepreneurship are profitable and profitable. Since the needs of Russians are not much different from those of European consumers, it is quite possible to implement the ideas of entrepreneurs from Europe in Russia.

Fuel oil production

This business has a socio-economic focus. In addition, it helps to improve the environmental situation.

Such entrepreneurship has one important plus- a businessman will not have to spend money on purchasing raw materials, since most individuals and companies are ready to give away old tires for free rather than dispose of them themselves.

Fuel oil obtained from tires is in high demand among consumers, so there are no problems with the sale of products. But expenses the cost of organizing and launching production is quite large - they amount to at least 5,000,000 rubles. If you manage to purchase equipment that has already been used, you can reduce the amount of investment by a quarter.

According to forecasts, such business in Russia will pay off in two years.

Edible tableware

In Europe, tableware that can be eaten is especially popular. This idea is also relevant for Russia; it can be implemented in the catering sector.

As a rule, containers are made from jelly or chocolate - this extraordinary approach to serving drinks and desserts delights consumers.

To implement such an idea no special investments required, since containers can be made manually without purchasing equipment. It is worth considering that this idea is auxiliary, that is, it will attract more customers to your cafe or restaurant.

Taxi prepaid

Almost all people use taxi services, but the service provided by companies does not always satisfy customers. For example, if a person goes to work at the same time every day, he has to call a taxi every day and hope that the driver will arrive at the appointed place on time.

The essence of the idea of ​​organizing a “taxi using a prepaid payment system” as a European business idea, which does not exist in Russia, is delivering the car to the client at a pre-agreed time in the right place for a certain period of time. Both the owner of a vehicle fleet and a private owner can implement the idea - to do this, it is enough to agree with several people who need such a service.

Caring for the environment

In Europe, they are especially concerned about the environmental situation, so all ideas related to its improvement are in great demand.

Russian businessmen can adopt the following ideas from their European colleagues:

• growing vegetables, herbs, fruits in ecologically clean areas without the use of chemical fertilizers and other chemicals. Production costs vary from several tens of thousands of rubles to infinity, the amount directly depends on the type and scale of the production being opened. Will pay off small business for one season;
• holding festive events in eco-style. They are held in natural conditions, while using paraphernalia made from natural materials. The cost of holding eco-celebrations is quite high, but the expenses of the organizers are minimal, so this business is considered profitable - on average it pays off in 3-4 months.

There are many ideas for business abroad that do not exist in Russia, but they can be successfully implemented. To prevent such a business from becoming unprofitable, you should analyze its demand and relevance in a particular region, evaluate your own capabilities and approach the organization with maximum responsibility.