A healthy lifestyle is becoming more popular every day, not only among young people, but also among the mature generation. Big role in the formation of motivation to engage in the gym, win back the media and the Internet. Given this trend, consider a business plan for a fitness club.

The essence of the plan for opening a fitness center is to determine the direction of the business. From an ordinary gym, a fitness club, as a sports institution, differs in more lightweight methods of training. In addition, heavy, expensive and complex simulators that are typical for the gym are not used. It is the fitness room that can become Starting point in the implementation of a network of sports complexes, because it requires not such big investments into the trainers. Doing this business is not only profitable, but also socially responsible.

List of services that can be offered:

• classes without a coach;
• subscription classes;
• classes with a trainer;
• massage services;
• solarium or sauna.

Instructions on how to open and what is needed for this

How to open a fitness club? Market analysis is the main thing that needs to be done even before registering an individual entrepreneur and purchasing equipment. You need to analyze the entire number of sports facilities in the city. Also, ask if the gyms were closed and for what reason. It is best to visit such establishments a couple of times.

Opening stages:

1. Analysis of demand by competitors and marketing research.
2. Search for the optimally located premises.
3. Development of a list of services and basic branded tools.
4. Recruitment and marketing strategy development.

Stage 1 - registration and preparation of documents

It is best to look at a ready-made business plan for a fitness club to determine what and how to draw up. But in most cases, registration is sufficient, as individual entrepreneur. In addition, the room itself must be clean and equipped with fire fighting tools. Based on compliance with all these standards, a permit will be obtained. All certificates and diplomas that you or the coach have should be hung in a conspicuous place.

Stage 2 - finding a room

Opening a fitness club requires a large space. Preferably at least 150 sq.m. You can do less, but consider the location of the locker rooms and shower rooms, as well as the places where the inventory will stand.

Stage 3 - purchase and installation of the necessary equipment

Fitness as a business does not require a lot of equipment. Basically, these are light exercise equipment and furniture items.

What you need from the equipment, the cost is indicated in rubles:

• storage lockers (100,000);
• gym benches (100,000);
• exercise bikes (150,000);
• running track (70,000);
• gymnastic complex (200,000);
• dumbbells, balls, mats (150,000).

Stage 4 - recruitment

Your best bet is to hire certified coaches for the club with the expectation that the name can work better than any advertisement. For example, gymnasts or professional athletes.

Who needs it, the cost is based on the average monthly salary:

• administrator (25,000 rubles);
• cleaner (15,000 rubles);
• trainer (35,000 rubles).

Stage 5 - promotion and advertising

In order for people to know about your institution, you need to do city advertising. In addition to outdoor, you can use Internet promotion. Do not forget about the obligatory presence of an Internet resource of your hall. Best of all, if on the site itself, you can implement a virtual tour. Thus, a fairly large flow of customers can come.

Financial plan

In terms of the size of the necessary investments, the sphere of sports facilities is one of the most expensive. In addition, the payback of such projects is rather slow. But one of the advantages of such a business is that it is stable and easy to run.

How much money is needed:

• equipment (770,000 rubles);
• rent (150,000 rubles);
• employees (75,000 rubles);
• Consumables(50,000 rubles).

Total: 1,450,000 rubles.

Possible risks

The main risk of such a project is a long payback period of investments. Such a moment may come due to the wrong advertising campaign and the lack of feedback from the central figure - the client. Therefore, it is necessary to invest quite a lot in advertising.

1. . At the initial stage, it is possible to register an individual entrepreneur. But keep in mind, when expanding your business, you need to register an LLC.
2. . If you plan to expand the network of clubs, this option is suitable.

Type and opening hours

The goal of the project is to open an economy class gym for the population with low and middle income levels. Revenue is expected from a large number visitors.

Business plan involves daily work even on weekends and holidays. Sports club opening hours:

• weekdays - 8.00-22.00;
• Saturday - 9.00-21.00;
• Sunday - 10.00-16.00.

The club should work from morning to late evening. Some prefer to study in the morning, but most people choose the time from 18 to 22 (after work). Detailed club rules can be found at.

It is supposed to open without additional complexes in the form of saunas, swimming pools, etc. Types and cost of services:

• one-time lesson - 120 rubles;
• lesson with an instructor - 200 rubles;
• subscription for 8 lessons - 500 rubles;
• monthly subscription: morning (until 15.00) - 600 rubles, for the whole day - 800 rubles;
• annual subscription - 6,000 rubles.

The morning subscription is cheaper due to the minimum workload until 4-5 pm. Most of the visits come in the evening, keep this in mind.

Basic equipment for the gym

If you plan to visit men and women, you need to buy quality equipment for cardio exercises and take care of the sufficiency of dumbbells, vultures and plates. Equipment costs are substantial. The best option compared to buying.

Cardio zone:

• treadmill (3 pcs.);
• exercise bike (2 pcs.);
• orbitrek (1 pc.).

Strength trainers:

• for top pull;
• for lower pull;
• block frame or four-position station with a single block frame;
• chest machine;
• hip extensor;
• seated hip flexor;
• lying leg press platform;
• for the abductor muscles of the thigh;
• for abdominal muscles;
• shin machine.

Vultures, a set of pancakes and dumbbells:

• free weights - from 1 to 40 kg in increments of 2 kg;
• vultures - 6 pcs;
• pancakes 2.5, 5, 10, 15, 20, 25 kg.

Racks and benches:

• Scott's bench;
• roman chair
• hyperextension angular
• rack bars - press
• bench press at an angle up
• bench press at an angle down
• adjustable bench (2 pcs.);
• horizontal bench (6 pcs.);
• racks for barbells (for chest press, squats), for dumbbells - if necessary.

The table shows the cost of equipping gyms with turnkey equipment from Techno Fitness.

Opening a fitness center or sports club is a difficult task, this business the plan involves daily work.

Required personnel:

• 2 instructors, schedule - 1 through 1, salary - from 20,000 rubles. per month + percentage of individual training;
• 3 reception administrators, salary - 12,000 rubles. per month;
• cleaner - 10,000 per month, will come every morning to clean the hall.

The total cost of staff salaries is 86,000 rubles, per year - 1,032,000 rubles. For a serious club, it is desirable to organize.

Total opening costs

To find out how much it costs to open a gym, let's calculate all the expense items. Economy class involves renting a room of 180 m2 and equipment for 3 zones: cardio, free weights and strength. sports club.

Gym opening costs:

• rent of premises -8 000 rubles. per month, 96 000 rubles. in year;
• turnkey - 1,350,000-1,500,000 rubles;
• staff salary - 1,032,000 rubles. in year;
• depreciation of simulators - 4,000 rubles. per month or 48,000 rubles. in year;
• furnishing , carpet , public utilities- 50,000 rubles;
• additional monthly expenses - 30,000 rubles. per month or 360,000 rubles. in year.

The total cost of opening a sports club plus expenses for the first year is 2 million rubles. If you don't have money, you can.

Payback of business, calculation of monthly revenue

If you definitely decide to open a gym, a business plan is required. It will help you calculate expenses, income and return on investment.

The total attendance of the hall per day is 100 people. Each person visits the gym 10 times a month on average. That is, you can safely count on the sale of 300 monthly subscriptions. The hall is open for 350 days per year (several days off for Maintenance and big holidays). The average price for a monthly subscription (30% daily + 70% for the whole day) is 600*0.3+800*0.7=740 rubles.

The total income from visiting the hall per year is 300 subscriptions * 12 months * 740 r = 2,664,000 rubles. Given the workload of 90%, we calculate the annual revenue - 2,664,000 * 0.9 = 2,397,600 rubles.

Business payback:

• capital costs for opening and maintaining the hall - 2,000,000 rubles;
• profit - 2,397,600 rubles;
• payback - 11 months.

Further, you will spend 700,000 rubles annually on servicing the club, net revenue in subsequent years - 1,700,000 rubles, monthly revenue - 142,000 rubles. A very good profit, especially considering that you can open a network of gyms.

Other options for making money on health and sports

You can make money in sports in many ways, here are some options:

• dance or gymnastics training;
• and so on.

Download ready sample

If you are not satisfied with the investments or other items of the presented plan, we suggest you download ready plan. Also on the site there are many others for different directions.

The popularity of sports in Russia led to an increase in demand for gyms and fitness clubs in 2018. People strive to be healthy, look beautiful, slim, and are willing to pay good money for this by purchasing subscriptions to visit gyms with numerous exercise equipment. In this review, we will draw up a business plan together gym"from A to Z" (calculations for 2018).

When opening a gym, it is worth considering that people want it to be close to home, well equipped, with a pleasant and comfortable atmosphere for exercising.

Market analysis

First of all, you need to analyze your capabilities. At the initial stage, opening a large gym is quite difficult and expensive. It is easier to organize a narrow profile gym that will be in good demand and satisfy the needs of customers. Over time, you can open additional rooms and expand options.

For a good, profitable work of the gym, it is necessary to take into account in the business plan and analyze the following:

1. Determine the class of the gym. It means the direct orientation of the hall. It can be a fitness center, a sports complex with a health-improving bias, a professional, sports club, or just an opportunity to work out on simulators.
2. Conduct a marketing analysis. You need to compare the prices of gyms, study your area for similar places, etc.
3. Do research on similar gyms nearby. If similar centers and sports complexes are located in your area, it is worth studying their specifics of work, services provided, sports programs, opening hours, prices, etc.
4. Create a project for the future gym for training. We need a specific plan of the premises, taking into account the peculiarities of the location of not only the hall itself, but also auxiliary premises (cloakrooms, toilets, reception, etc.). This question can be addressed to specialists in the field of design /

Project Summary

The goal of the project is to open a middle-class gym in a city of up to 700,000 people. The target audience is people from 10 to 55 years old.

Sales income:

1. Annual subscriptions - 30,000 rubles
2. One-time subscriptions - 1,500 rubles
3. Sports programs - 1,000 rubles
4. Classes with a trainer - 800 rubles.

Hall premises and area

Before starting the search, it is necessary to determine the level of possible attendance of the hall in the business plan. In small cities and towns, it will be relatively less than in a large center.

Sanitary standards Russian Federation it is determined that at least 5 m² should fall on one visitor to the gym.

It is necessary to provide:

• dressing rooms for men and women - 30 m2;
• placement of showers, toilets - 20 m2:
• reception - 10 m2;
• group programs hall - 45 m2;
• gym. recreation areas - 300 m2.

You can save on rent only by own premises. Its acquisition is expensive, so most gyms rent premises. A suitable place can be found through the Internet without spending money on realtors. It is worth paying attention to the sleeping areas of the city, since in the center everything is already practically occupied and quite expensive.

It is important to take into account the features of the building, because not every room is suitable for a gym. Simulators, power complexes and equipment have a solid weight, so the floors in the building must be stable. In addition, athletes are constantly lifting and lowering heavy weights, sharply throwing barbells, kettlebells and dumbbells, and in the fitness room people are constantly on the move - they jump, run, and perform various exercises. Keep in mind.

It is best to be placed on the basement floor, or in the basement, in most cases this is the most appropriate option. There are many halls that are located on the second floor and above, but it is safe to say that the building was built with such a business in mind (or in the past the building had an industrial character).

It is not uncommon for aspiring entrepreneurs to open a gym on high floors, while the building is clearly not suitable for this type of activity. As a result, the constant complaints of companies from the lower floors: the ceiling is crumbling, cracks appear, constant noise. It is worse when an entrepreneur has to repair the building at his own expense. Or even look for a new place.

The costs of the business plan for preparing the premises include:

1. laying a new suitable floor covering;
2. equipment of places for training with simulators and necessary equipment;
3. installation of sufficient lighting for the entire hall;
4. "private area": ​​lockers for storing clothes, accessible and free showers, toilets;
5. reception, where the staff will meet customers, as well as an office for negotiations and conclusion of contracts.

Purchase of equipment

In order for the gym to be in good demand, it must be fully equipped with high-quality sports equipment.

Gym equipment

Consider in the business plan that it is better to purchase inventory from specialized enterprises, since the cost will be much cheaper than in outlets. Wherein imported equipment will be more expensive.

Use the following sample list to account for in your business plan:

Sports equipment for the gym costs quite a lot, especially exercise equipment. But this is the minimum from which it already makes sense to start work.

It can be quite an acceptable option to buy ready-made used equipment in good condition, so you can save a lot on the budget. Among other things, sports equipment is in abundance on the private market and is in stable demand. Even if the business ever has to close, it will be possible to return a significant part of the investment.

The main thing is not to save on the simulators themselves, as this can scare away target audience. In addition, high-quality equipment will help to avoid premature breakdowns and injuries to visitors, as well as extend their operation.

If we are talking about a ready-made fitness room that will work on the basis of a gym, then you will need to purchase separate fitness equipment.

Fitness room equipment

Sets of small sports equipment, such as balls, steps, dumbbells, etc., should be in the number of intended visitors to the hall.

For fitness room equipment, consider the following costs:

Such a fitness room is quite consistent with the demand of the audience, everything basic and necessary equipment is present. However, one must understand that equipment is not the main thing in the fitness room, more important is competent programs, as well as professional instructors who make up these programs.

Staff

Staffing should be given Special attention. He can be with or without experience, but with good knowledge and skills, as well as a desire to work and help visitors to the gym.

For the vacancy of a trainer, people with any category in sports (masters of sports) are recruited, an alternative option is extensive experience and knowledge of the matter in bodybuilding, fitness, the proof of which is body build.

To clean the hall, you need to hire cleaning staff and additional staff at the reception.

Periodically monitor the level wages, as well as compliance with the qualifications of the staff, their courtesy and proactive assistance in training.

Advertising

Before opening, you must actively use advertising, this deserves a separate item in the gym business plan. The most acceptable are the distribution of flyers, posting advertisements on bulletin boards and publishing on the Internet. If you have the funds, you can advertise in the local newspaper. If the gym is located in the city, then you can place more advertising near your sports center to attract people living in the area.

When using flyers, make them memorable and colorful. Write clearly in them the cost of the subscription. This will help potential customers make a choice. You can hand out leaflets on the street yourself or hire other people (students), but then you have to control the work. It is better to hand out flyers near shopping centers, educational institutions, offices.

The main thing is to attract your potential audience. It is worth drawing their attention to positive sides hall, as well as offer discounts and bonuses.

It is possible, in connection with the opening of the gym, to hold a promotion for the sale of subscriptions at a reduced price. You need to constantly work on your subscriptions, club cards and discounts. Worth making premium cards for regular customers, develop standard programs for trainees no more than 2 times a week, etc. The more and more varied your offers, the more customers you can attract. Everyone will definitely be able to find the appropriate conditions for themselves, suitable for the price and opportunities.

In addition, a good solution would be to distribute flyers to residential buildings in nearby areas. It is worth noting in the business plan that about 50% of clients live 5 km from the gym. The distance from the house to the hall is very important factor when choosing.

Costs and payback

Starting investment to open a gym:

1. Premises for rent - 75 000 rub.;
2. Gym equipment - 1 152 000 rub.;
3. Fitness room equipment - RUB 170,000;
4. Advertising - 60 000 rub.

Total: 1,457,000 rubles.

The monthly expenses in the business plan include:

1. rent room + utility bills 90 000 rub.;
2. staff salaries - 200 000 rub.;
3. tax and social contributions - 60 000 rub.;
4. maintenance and repair of sports equipment — 5 000 rub.;
5. advertising and promotion - 10 000 rub.;

Total: 365,000 rubles.

Income forecast for the business plan (per month):

1. Sale of annual subscriptions - 30 pcs. 20*30000= 900 000 rub.
2. Sale of one-time subscriptions - 15 pcs. 1500*5 = 7 500 rub.
3. Sale sports programs- 5 pieces. 1000*5= 5 000 rub.
4. Conducting personal training - 15 pcs. 800*15= 12 000 rub.

As a result, monthly income will be: 924 500 rubles.

Monthly payment of income taxes - 138 675 rub.

Net profit (after taxes and monthly expenses) is - 420,825 rubles.

Amount of revenue for the year will be: 11,094,000 rubles.

Amount of net profit per month is equal to 420 825 rubles.

Profitability: 420,825 /924,500 * 100=45.5%

Payback period, divide the initial costs by the amount of net profit: 1 457 000 /420 825 = 3.5 months.

Risks

The total passion of Russians for sports and a healthy lifestyle leads to the fact that the number of fitness clubs is increasing exponentially. Businessmen are attracted in this business by the opportunity to attract customers different ages And social statuses. The example of teenagers and young people is contagious, after them their parents begin to lead a sports lifestyle, which leads whole families to the establishments in question.

In addition, if you do not neglect the preliminary calculations, you can easily minimize the likelihood of "meeting" with competitors. To do this, it is imperative to include a list of exercise equipment and their number in the business plan of the fitness center. Two clubs located on the same street 300 meters apart, but with a lot of visitors, is a vivid example of how the difference in fitness accents (one emphasis was on Pilates, the other on stretching) allowed the owners of the establishments to retain their customers.

We will consider a business plan for a fitness club located in the center of a city with a population of 800 thousand people. In this gym, the main emphasis is on CrossFit - the most common and accessible type of sports training for many.

Starting a business

Our ready-made business plan for a fitness club suggests considering such a form of business registration as an individual entrepreneur. It is inexpensive (about 4 thousand rubles), and the financial turnover is not expected to be large enough to open a limited liability company. Opening of a sports club good example how you can save on position accountant, taking the latter for outsourcing. It is supposed to work according to the USN.

A good fitness center should have an attractive name for customers. The example prescribed in the document we are considering - "Black Panther" - is quite successful. People visiting an institution with this name understand that they will develop strength, grace and dexterity in themselves - qualities inherent in the panther.

Room selection

To open a gym specializing in CrossFit, a fairly large area is required. The easiest way, along which the analyzed business plan of a fitness club suggests going, is to rent a room with an area of ​​​​at least 120 square meters. m. on the ground floor separately standing business center. The place does not have to be in the city center, but with good transport accessibility. Two hundred meters to the stop public transport, go to the city center 6-7 stops - these “coordinates” prescribed in the business plan are an example good choice places by businessman.

If you are planning your business "seriously and for a long time", it makes sense to draw up a lease agreement, which implies the subsequent purchase of the premises. If things go well for your company, this step will save significant funds in a year and a half or two, when the break-even point is passed and you can slowly buy out the premises from the profit.

Hall renovation and furnishings

Having decided on the room, you can begin to repair it. The main goal is to make the stay of clients in your fitness center pleasant and comfortable. It is better to paint the walls in warm colors, make large bright windows facing the sunny side, and ensure good ventilation of the hall. It is necessary to provide a hall, locker rooms and showers, as well as a training room, which will occupy approximately 70% of the total area of ​​\u200b\u200bthe room. The cost of repairs and possible redevelopment will be approximately 120 thousand rubles.

As for the simulators, their list and prices are given in the table:

The total cost of equipping the hall will be approximately 91 thousand rubles. We will make a reservation right away that this is a minimum. In addition, you can fit into this amount only if you buy equipment b. yes, but in working order.

In addition, the business plan provides for the purchase of furniture, mirrors and clothing sections, as well as the arrangement of showers and the purchase of cleaning equipment. detergents. All this will take about 45 thousand rubles.

The equipment of the premises for staff is another mandatory item of expenditure, for which 25 thousand rubles are allocated in the business plan.

Frame set

The personnel issue is very important for the fitness business, since your staff is the “face” of the institution. The popularity of the club will directly depend not only on the professional qualities of your coaches, but also on their ability to get along with clients. Employment preference should be given to experienced instructors with specialized education or specialization. Employees go to clients in a unified uniform suitable for sports; during the working day, their behavior is regulated by the principles of corporate ethics.

The main vacancies of the opening fitness club are presented in the table:

Thus, you will need 168 thousand rubles for the salary of employees.

Club promotion

Start about a month before opening promotional activities, both offline and through the site on the Internet. All expenses, including the production and distribution of leaflets and the delivery of booklets to mailboxes, advertising in local media, must meet 15 thousand rubles. Monthly advertising costs will be at the level of 7-8 thousand rubles. advertising campaign can be considered successful if people come to your club not only from nearby areas, but from all over the city. They can be attracted by the terms of classes, prices or discounts.

Balance of expenses and income

In our example, the ratio of income and expenses is as follows

It is easy to calculate that the net profit will be approximately 108.5 thousand rubles per month. Considering that we are investing about 500 thousand rubles in the opening of the project, it will pay off when ideal conditions 4.5 months, the average payback period of the club is 12-14 months.

A fitness center is a business project that requires constant attention and a considerable amount of time. If you do not regret either one or the other at the start, attract customers with all possible ways and try to keep them, manage resources economically and develop related types of business under the supervision of a sports club aimed at maintaining and maintaining health - you can create a source of not only stable profit, but also moral satisfaction.

Being athletic has become fashionable today, and now everyone can transform their body in any gym, and today they grow like mushrooms. For a person who decides to change himself, build muscle, lose weight or just be in shape, there are no particular problems. Such potential client you need to choose the best gym for him and work on yourself. And how to make the best gym and earn money? This task is really not easy and a scrupulous approach is needed to create an excellent hall.

To get started you need detailed business plan organization and development of the gym. To draw up a business plan, specialists from various fields will be required, as well as (at this stage) consultation of representatives of licensing authorities and structures, such as: SES, fire service, architecture and others.

The main (general) business plan includes:

• the main idea (what the hall will be focused on, its classification);
• financial plan - it should include all costs from the cost of repairing the rented premises to the purchase of detergents and staff salaries;
• marketing plan - it should reflect the strategy and marketing moves;
• organizational plan, it will be the most extensive. It should cover information about: personnel and their number, logo, dress code for employees, promotions, list of services, level of simulators (budget, medium, premium), models of simulators.

Classification and orientation of the hall

Opening just a gym is not a very profitable business. Most clients want a whole range of services - group yoga, pilates, crossfit, aerobics, massage, SPA - complex, swimming pool, cafe, children's room and children's fitness. These types of services will meet the requirements of any client and increase attendance. It makes sense to reduce the area of ​​​​the gym with exercise equipment, respectively, and the number of clients involved at a time, but to make a range of other services. The reduction of the gym should in no case affect its functionality. The complex of simulators and sports equipment must be complete.

Promotions and promotional offers

Modern society is spoiled with various promotions and discounts, so it will not be superfluous to make several promotions to attract customers. Some of the most popular and working promotions are:

• various discounts for subscriptions;
• gifts in the form of services from the list provided in the gym, or in the form of souvenirs with a company logo;
• sale of stylish sportswear and accessories with the fitness center logo;
• individual training as a gift;
• Free protein and carbohydrate shakes and other sports nutrition or discounts on it;

Subscription price calculation

Pricing for services sold is based on the concept of a gym. The subscription should not be more expensive than your competitors. The average price of a subscription is 2000 rubles. It is very important to take into account all possible costs when deriving the price. The owner of the gym will bear monthly expenses in the form of utility bills. Utilities costs must be taken into account percentage. For example, if the monthly cost of electricity, water and heating is up to 50,000 rubles per month, then we will pay the price for utilities in the subscription in an amount equal to one percent. The owner will decide how much interest to pay in order to minimize the risks. Perhaps 5% would be appropriate. In addition, the cost of a subscription directly depends on the concept of the hall. It is necessary from the very beginning to decide which audience the hall or center will be oriented towards. It is important to make sure that he meets the requirements and can provide all the services and conditions of a high segment gym.

The next cost to consider is taxes. Everything is simple here. We take the total cost of payments for the month and divide by the number of subscriptions. Of course, when opening a hall, the owner can only predict and rely on a certain amount of of people. The effectiveness of the project, its profitability will depend on a well-designed project with cost calculations and a concept, a sufficient number of customers to make a full profit.

The next thing to consider is staff salaries. You need to calculate the amount as follows: divide the total amount of salaries for employees by the approximate number of subscriptions. The same goes for food costs.

Gym rental

The business plan for opening a gym from scratch includes such important items as renting a room and buying equipment. The average cost of rent is 1000 rubles per 1 sq.m. For a gym, you need at least 100 sq.m., and a gym of such an area will be considered small. Based on experience, the most expensive part of opening and promotion is renting a room. Even if you guessed right with the concept and with the place, your small hall will not be able to accommodate more than thirty people at a time, which will greatly affect your profit.

The location of the premises also plays a special role. Despite the brilliantly selected staff, the cost of a subscription and comfortable conditions, an unsuccessfully located room can erase all these advantages, and people refuse to study. Perhaps a great gym will initially lose its competitiveness. Keep in mind that a ready-made gym business plan will most likely not take into account the nuances of rent and location. One more important feature the premises will be a powerful hood and the ability to ventilate the hall with large windows. Remember that the basement rooms for the hall were left in the nineties. Today, customers love the glass walls and the beautiful view of the city or park that opens up in front of them while running on the treadmill.

Trainers and special equipment

The gym should be properly staffed and give the opportunity to visit it to clients with any level of physical fitness and goals. The budget series of domestically produced simulators will amount to 250,000 rubles. Some simulators, which are especially popular, must be duplicated. Even a small gym should have at least three treadmills, at least three benches with backrest adjustments and an impressive number of barbell pancakes, with a total weight of 600 kg. A very big plus would be the presence of two benches for the bench press. All these sports equipment will help minimize the queue to the simulators.

The number of simulators proportionally increases the possible number of people at a time in the hall. As for the minimum set of simulators, it should include block simulators and free equipment, including dumbbell rows and pancakes.

The following trainers are required:

• block flexors and extensors of the hips;
• blocks for abduction and adduction of the hips;
• crossover (horizontal and vertical blocks for traction);
• power frame;
• Smith simulator;
• bench press;
• hook-machine;
• bench press at an angle;
• bench for french press;
• horizontal bench for bench press;
• a simulator for reducing hands while sitting;
• calf trainers;
• block simulators and benches for twisting the torso;
• bars;
• pull-up bars;
• back extension machine;
• benches and barbells, dumbbells, pancakes;
• rugs.

For group exercise rooms, you need equipment for strength and aerobic training:

• step platforms;
• bodybars and barbells with low weight;
• medical balls;
• fitballs;
• rugs;
• dumbbells of various weights;
• jump ropes, rubber bands.

The amount of equipment depends on the area of ​​the hall and the expected flow of customers (from 10 to 20 people per hour).

Service staff and coaching staff

It is very important to select competent qualified personnel, because profit will depend on people working with clients every day. Personnel must meet a number of requirements of the owner. Administrators must be proficient in sales techniques and customer communication skills. Also, trainers of the gym and group classes should be trained in the principles of effective sales, since clients communicate with trainers more often, and this is one of the opportunities to promote the rest of the center's services.

Know that most of the clients of the gym come to the coach. Remember, the coach must have such professional qualities, as the ability to find an individual approach to the client, to have deep knowledge in their field, and also, the coach must have a sporty, attractive appearance.

The main costs of opening the center

To open your own gym, you need to consider the costs of:

• registration of an enterprise (IP, LLC);
• taxes (STS 6%);
• rent (with possible repair), average cost of 1 sq.m. - 1000 rubles;
• permit costs from public services(SES, Fire Service, etc.);
• Sports Equipment. The approximate cost of simulators and other equipment is 350,000 rubles;
• showers and locker room furniture - approximately 150,000 rubles;
• other monthly expenses (taxes, utilities, rent, staff costs, etc.).

What profit can be expected?

The net profit from the work of the gym, usually does not exceed 30% of the revenue. But if you're not going to stop at the gyms dedicated to training, it can grow. In the fitness center you can open a shop selling sports nutrition with the ability to order cocktails to clients directly in the gym. An excellent solution would be to organize a fitness cafe aimed at healthy eating. Such a decision will give additional profit, and if you contact the opening of a point Catering there is no desire, you can find tenants and offer them the idea of ​​such a "sports" cafe.

But the gym staff can also bring in additional income, especially if your club belongs to the premium segment. After all, now it is fashionable and productive to work with a professional trainer. So you earn 60% of the cost of an individual training, the coach's salary is usually 40%. For example, the average price of an individual training is 1000 rubles, there can be ten of them per day, that is, you can earn 6000 rubles per day.

A sample gym business plan with calculations can be found on the Internet. Also, complete information on how to draw up a business plan for a gym with nuances and approximate prices. It will include some items that you may not know about, for example:

• sales market assessment;
• description of production management;
• determining the state schedule;
• calculation of expenses and revenues for the month, withdrawal of possible profit;
• purchase of technical equipment.

After reviewing the information, the owner will know the approximate amount of investments to create a gym. Ideally, however, it would be to create a business plan yourself by choosing the most suitable and similar example of a gym business plan with your idea. Expert help would be welcome various fields such as an accountant and a professional trainer.

Developing a business plan for opening a gym is a difficult and painstaking task that requires certain knowledge and experience, but is not something impossible. Fitness is a very interesting and diverse industry that can bring profit and pleasure from creating your own business. Own gym will allow you to create your own performing athletes, who in the future with victories will make the name of the gym prestigious. Own gym makes it possible to organize and conduct competitions in such disciplines as powerlifting, arm wrestling and other similar competitions. The main thing is not to rush and everything will work out!