To choose a suitable and rather unusual business idea for starting your own business, let's look at what they are and where they come from.

How start-ups are born

Their main sources are hobbies, one’s own or other people’s needs, as well as attempts to improve someone else’s idea. That is, take a certain project, “bring it to mind” and adapt it to your own needs.

Another winning option is to remember the well-forgotten old things. Having rummaged through the archive of ideas and pulled out something worthwhile, but undeservedly forgotten, many contemporaries were able to establish a more than profitable business.

The basic principle of each successful entrepreneur- do what you love and manage to make a profit from it. Almost any hobby, provided you are seriously interested in it, can develop into a full-fledged business. To do this, you should think about how it can benefit others. It is possible to easily adjust the idea or work in a similar direction. Learning business in this case is quite easy and natural.

The classic way is to analyze what is missing in the surrounding reality for you or your loved ones. It was with this approach that a huge number of useful little things appeared, without which we now cannot imagine everyday life. Another good option is to copy someone else's business idea. For example, you come to visit relatives in another city and suddenly see something that is not in your native place. For example, a bright and cheerful children's playground on the territory shopping center. Why not organize something similar in your nearest supermarket? Unusual small business ideas sometimes literally lie under your feet.

For about a month, ask yourself the following question: what inconveniences are people experiencing, what do they need right now, how can I use it? Think about this always and everywhere - while in society, observing the life and everyday affairs of acquaintances and strangers. This is where the basics of business education begin.

Let's start thinking about the project

Start brainstorming by making two lists - what you are competent in (what you know, can do, can organize) and a list of things to do and hobbies that can bring you true joy. Be as honest as possible, delve into your memory - what exactly did you like to do since your youth, what did you dream of when you were young? Carefully write down all activities that arouse interest and attention on paper.

When both lists are ready, we alternately select an item from the first and try it on for each position of the second. We carefully and critically examine the resulting combinations. What can they give? Don't be lazy to mark each option you find. At the same time, do not forget about the basic principle brainstorming- We record everything, but don’t analyze anything yet. Now our job is to record all the thoughts that come to mind. If necessary, we involve friends or colleagues in the process.

The next stage is analysis and careful selection of recorded information. To assess how effective our new and unusual business idea will be, we should think about a whole host of factors, namely:

1. Will this offer be in demand?

2. What specific resources will the project require?

3. What of this do you have?

4. How is the competition in your chosen area?

Try to answer the questions as objectively as possible. As a result, you will understand that most of the initial ideas can be discarded without regret for complete futility. Don't be upset - that's how it should be. Leave only a few that are realistically achievable. And don’t rush - maybe some of the options simply require refinement or some modification, after which we can talk about their profitability.

Leaving some of the most promising ideas uncrossed, stick to the one that best fits the available resources. And most importantly, do not forget about the presence or absence of demand. Do people need what you have in mind?

Your own business in a crisis

There is an opinion that during a crisis, opening any business is unprofitable and pointless. But this is far from true. Many entrepreneurs “rose up” precisely in difficult times, having competently navigated the situation. Here are ways your products or services can help people get through a tough time.

1. Alternative lending. Lack of money during a crisis forces people to look for additional sources of financing. If you cannot or do not want to deal with express loans, you can organize a resource that provides relevant services - the so-called trust loan. It looks like an online platform that brings together borrowers who are willing to lend money at interest. The resource's income comes from the commissions they pay.

2. Second-hand clothing store. Not everyone can afford to buy new things now. And there are almost no prejudices left in society against second-hand clothes. You can purchase goods at wholesale warehouses; there are special Internet sites to search for them. Second-hand clothes are quite inexpensive, and such a business will not require very serious investments. It is only important to understand the topic and be able to look for good things of decent quality.

3. You can organize the sale of used phones. A new smartphone is used for an average of one and a half years, after which the owner, as a rule, begins to select a more recent and prestigious model. But many cash-strapped citizens will be happy to buy at an attractive price. Statistics show stable demand in this market segment.

4. Quite an unusual business idea - selling finished houses. The real estate market is experiencing a crisis. In difficult times, a good solution with rapidly falling demand may be to sell as a “package” solution - a fully prepared house with a design worked out to the smallest detail, down to the landscape of the garden plot and the furniture layout of the rooms. This area is being worked on by home staging specialists, and, oddly enough, their services are always in demand.

5. Shared taxi. This service is gaining popularity. By organizing trips in the desired direction with fellow travelers, you will save money and be able to have fun and usefully spend time on the road.

6. Among the rather unusual ideas for business with minimal investment may include a special website dedicated to the sale of goods at discounts. The ability to save money during tough times is especially important for any buyer. That is why a resource that introduces visitors to all the interesting offers in the field of discounts and sales will always enjoy stable popularity. The main income for such a site will come from advertising.

7. Services in a remote format. During a crisis, some companies reduce their own staff and hire outsourcing specialists to solve planned problems. If you are able to provide similar services, you can implement them in the format of remote work.

8. You can earn money from computer games. Some of them are designed so that users can receive money for their own actions. The project basically involves a platform on which participants create games themselves, having at their disposal the necessary tools for this. The author's income also comes from advertising, which will accompany the game process. This is a good business for students who understand the topic.

9. Trade in mass products. Most often, in times of crisis, exclusive innovative solutions remain unclaimed. Mass (most necessary) household and family goods are in high demand. To save money, many people prefer to purchase in bulk. That is why it makes sense to highlight the most popular items in the world of everyday goods and organize the sale of them in large packages.

10. Organizing your own collection agency. Debt is an eternal problem, and in a crisis it is especially relevant. You can help people get their money back or advise consumers about the legal intricacies of this process.

What's good about troubled times?

Let us clarify once again the advantages that opening your own business brings in times of crisis.

1. Relatively affordable price for real estate.

2. Theoretical possibility of market redistribution.

3. Reduction (sometimes quite sharp) of competition.

4. Compliance of suppliers and their willingness to meet your requirements.

5. The opportunity to inexpensively purchase materials and equipment at one of the many sales.

So, which creative business ideas deserve the reader's attention?

1. Recycle old tires

Every year in Moscow alone, at least 70,000 tons of old tires go to landfill. There are a lot of them in other cities too. No more than a fifth of the total volume is processed. The rest goes into the trash or is burned. Nowadays, there are technologies for their disposal and processing to produce special crumbs that can be used in the construction industry - making concrete, laying roads, etc.

Purchasing a set of equipment will cost about 7 million rubles. Of course, such a price may seem prohibitively high to a novice entrepreneur. But at first you can start processing the source material, for example, splitting tires in half, obtaining a semi-finished product on a special machine costing about half a million rubles. Next, the workpieces undergo an abrasion procedure. If a successful agreement is concluded for the supply of crumb rubber in wholesale quantities to road workers and repairmen, the business will pay for itself in full and bring a good profit.

2. Stationary kiosk for photo printing

Photos taken using modern gadgets and posted on Instagram can be printed on high-quality premium paper using a high-speed Japanese printer and immediately offered to the client. To organize such a business, you should enter into an agreement with the company that supplies such kiosks. Such a turnkey point will cost about 370,000 rubles. Don’t forget to add the cost of renting a space in a shopping center and take care of consumables, that is, packages of high-quality photo paper. Each pack, designed for 2.8 thousand photographs, will bring in revenue of at least 70,000 rubles. If you sell prints for 25 rubles. per piece, net profit will be at least 60,000 rubles.

3. Taxi machines

What it is? These are permanently installed innovative terminals. Such “boxes” allow you to choose among a variety of services. By clicking the desired button, you can call a taxi for free, order pizza or flowers, a tow truck, courier services, book a hotel room, and so on. Profit will be brought to you by those organizations that place their contacts in your taxi machine. The device is usually designed for 25 cells.

What is the price of the issue? To purchase and configure 5 terminals, you need about 175,000 rubles. A certain amount will need to be invested in advertising to attract customers. It will cost you 17-20 thousand rubles. About 10,000 more will be required to rent the place where the taxi machines will be located. Add the costs of communication and electricity and the salary of the employee who will serve them.

You can price each of the client contracts for one advertising space for a month at 3,000 rubles. Thus, from your five devices you can make a profit of about 370,000 rubles. monthly.

4. Glowing balls for the holiday

What it is? A battery-powered LED is inserted into a standard inflatable ball. These balloons are made from latex, which is quite dense compared to regular latex. After all, the luminous ball experiences a large overload. The cost of each LED is about 15 rubles, the same as the price of a standard ball. By purchasing them in bulk, you will further reduce costs. 50 balls will cost you 500 rubles, selling them for 100 rubles. per unit, you can expect to earn from 5,000 rubles. for one holiday, for which the client will buy at least 50 pieces of your products. And, as you know, we have holidays regularly.

5. Lego brick

Externally, these bricks resemble a children's construction set. Each of them has a pair of holes and a protruding top above the surface. As a result, the bricks are inserted one into another and are held together not with cement mortar, but with special glue. To set up their production, you will need to open your own mini-factory. To begin with, a room of 50 square meters will be enough. You will have to spend about 600,000 rubles to purchase equipment. With a unit cost of about 15 rubles. and producing about 2,500 bricks during each shift, it is possible to receive revenue of over 800,000 rubles for each month (22 working days). The payback period for such an enterprise is about two months.

6. Healthy drinks bar

Nowadays, an alternative to regular ice cream is a variety of healthy natural drinks - from protein shakes to a wide variety of desserts and varieties of coffee. Such a bar can be placed on an area of ​​6 square meters. The equipment you will need to buy is a milling machine to produce frozen yogurt - the price is about 180,000 rubles. The point will need to be equipped with a bar counter, chairs, and a trash can. You will need to arrange and purchase raw materials, initially investing at least 250-300 thousand rubles. The amount required as an initial investment will be approximately 600,000 rubles, and the expected profit if a yogurt bar is installed in a large shopping center will be at least 120,000 rubles. monthly.

7. Zoological hotel

This is a rather unusual business idea for the province. Many families keep dogs and cats, not to mention hamsters, guinea pigs and more exotic species. Sometimes owners go on business trips or vacations, and the problem of getting a pet arises. A hotel for animals will come in handy for such an owner. The offer can be expanded to include the services of a veterinarian, driver, dog groomer and other specialists who provide a full range of services for your target audience. To begin with, about 100,000 rubles should be provided for the rental of suitable premises and salary for employees. This activity does not require a license.

If you estimate the cost of the service per day at an amount equal to 300 rubles (depending on the type and content of the animal), then each client will bring you from 1000 rubles. The payback period for this business is one and a half to two months; such services are especially in demand during the summer holidays.

8. Breeding crayfish

This is one of the unusual manufacturing business ideas. You can grow crayfish in a pool or pond. The main thing is to arrange the supply of females with live eggs to the breeding site. With a purchase price of 100 rubles. per kilogram, to obtain about 80 kilograms of goods, you will need an initial investment of about 8,000 rubles. Renting a pool will cost 50,000 rubles, a reservoir - approximately 180,000. Payback of this business very, very big. After all, a kilogram of crayfish costs at least 400 rubles on the market. The weight of one adult crayfish is about 300 g. By purchasing 500 females that will bear offspring, you can make a profit (after deducting all expenses) in the region of one and a half million rubles.

9. We make money on traffic arbitrage

This is one of the current ways to earn income online. It works like a regular store - we buy cheaper, sell more expensive. The product in this case is traffic, and the store platform is a promoted blog, website or forum. Traffic is purchased on specific resources, then redirected to your website, where, for example, contextual advertising is placed. Some visitors click on advertisements, providing the resource owner with quite a significant profit.

The most unusual business ideas in the world

You can get a lot of business ideas by reading about what is happening abroad. In Germany, a successful businessman hires paid dancers for sparsely populated discos. There is such a service as meditation on a farm with cows. It is offered for relaxation and calm decision complex issues office workers and businessmen. The category of psychological services includes a separation service, where, for a fee, you will be relieved of stress by informing about the breakup with an unwanted partner with the help of a specially hired person.

There are services for long-term storage of poste restante letters. In Japan, you can order your letter to be sent to the addressee after 7 years. And yet, in modern Russian reality, most of these business ideas for unusual services are rather exotic. Few people will dare to organize something like this in our country in conditions of crisis survival.

What is closer to Russians

Ideas implemented by many enterprising compatriots - business for students, schoolchildren and housewives, not to mention serious entrepreneurs - may turn out to be much more in demand. We are talking about the development of turnkey websites, the organization of tanning studios, the production of building foam blocks at home, hairstyle design, the organization of private cleaning companies, procurement training on a tender basis, private schools and kindergartens, and interior design services.

Entrepreneurs offer wholesale any goods, even the most exotic ones, holding weddings in unusual conditions (including abroad). By individual project They will build you a cottage, make a piece of jewelry or a designer toy, organize a sea or river cruise, and offer you a lot of fun and useful things like fortune cookies. Someone breeds and someone organizes courses foreign language, including online (via Skype). Many people are engaged wholesale trade anything - from building materials to fruits.

Businesses in the field of passenger transportation or the production of useful health products, for example, pillows for pregnant women, are very common. Such niches as the sale of cars that already have mileage, the production of all kinds of souvenirs and handmade products are also not empty. There is a huge selection of all types these days. repair work, organizations and The organization of festive events and the opening of sports clubs equipped with the most modern exercise equipment are in demand. Internet advertising agencies are opening everywhere, offering services accounting, keeping and treating animals, landscaping loggias and balconies, garden plots, production of artificial trees for the New Year holidays.

Everything is made to order - from wooden furniture to designer educational toys. We offer curtains of the most exquisite designs for sewing. If necessary, you can find any lessons - vocals, painting, dancing. The services of special equipment and rental of construction cabins are in great demand. Competent and enterprising people open legal agencies or engage in outdoor advertising. Some people are capable of organizing an entire tourist network or producing promotional videos. Master artists produce wonderful jewelry or artistic forging products.

Rental of anything can be organized - mopeds, large children's toys, household appliances. Without any problems, you can find services for the production of 3D models or 3D advertising on asphalt. Event agencies whose specialization is organizing holidays and any events are very popular. People make money on the Internet contextual advertising and organizing your own online stores. Those who are not too friendly with modern technologies, sew to order, provide nursing services and look after children.

In a word, business ideas (both unusual and not so, but well-proven) are a dime a dozen these days. The main thing is not to sit still, turn on your creativity and show persistence in achieving your goal.

Against the backdrop of an unstable financial environment and in the context of an ongoing financial crisis, many people are considering the possibility. Moreover, in most cases, when deciding to open their own business, many do not have enough initial funds, since getting a working business requires.

Also, currently there is a problem of occupancy of the main niches, and fresh and original ideas are required that have no analogues or are competitive.

Original business ideas with minimal investment or from scratch

First of all, when deciding to start your own business, you will need make a business plan and decide on the initial capital. In most cases a common person does not have sufficient funds to open a labor-intensive or costly business.

In such a situation, you should pay attention to the latter. By “minimal” we mean options with a complete absence of initial costs or with small amounts that will need to be spent on opening:

Europe and America are often generators of interesting and very unusual ideas in business. This is due to the peculiarities of mentality, greater freedom of morals and elementary laziness. Among the most unusual ideas for a Russian person are the following options:

Original garage business ideas

If available, you can try to adapt it as a premises for starting your own business. Moreover, in addition to traditional car service services, there are many options for what you can do in an empty garage:

Sweets and food production ideas

Every person comes from childhood and knows that sweets are delicious. Original sweets will be a good gift not only for a child, but even for an adult.

A person will never stop eating, which is why running a business in or around the food production sector will always be profitable.

A creative idea is a sure way to make money

When choosing an idea for a business, you should not keep yourself within limits. Only complete freedom and elaboration of the most “crazy” ideas can become the impetus for creating a truly profitable enterprise.

When choosing an idea, you should pay attention to successful undertakings of the past, since, as practice shows, almost all famous companies began with ordinary, sometimes crazy ideas. The most important thing is competent execution and faith in own strength. Only then will success be guaranteed.

A selection of ideas on video

There are a lot of videos with reviews of ideas, but hardly at least a third of them are worth watching. In the first video, the ideas, although not entirely fresh, are interesting and little implemented in Russia; you can benefit from this video if you do not take on faith all the author’s comments about the development of this or that idea.

Commentators criticized the following video as much as they could, but the author “held the defense” quite worthily. Seven best ideas according to the MOSSEBO Marketing Business channel. The best means the most original to date, not yet mastered, with a high level of profitability. For our part, we note that the concept of “best idea” does not exist. This is an entirely individual concept. best idea can only be for a specific entrepreneur in a specific area at a specific time.

According to sociological surveys and studies, from 23% to 39% of Russians want to open their own business, but less than 3% of respondents plan to do this in the next 3 years. The Yandex search engine monthly records more than 200 thousand requests for “business ideas” from its users who are looking not for simple well-known options, but for ideas for non-standard projects. These are the ones we will talk about.

Create own business many people dream, but before the idea takes off, you have to try a bunch of options, some of which sometimes turn out to be not profitable, but unprofitable due to high competition, an incorrectly calculated business plan, seasonality, slow payback and other factors.

If with standard types of business, although in demand, such as grocery stores, shoe stores, car services of various formats, as a rule, you have to survive in conditions of fierce competition, then unusual business ideas can ensure the conduct of business in conditions of minimal or no competition.

Moneymaker Factory has prepared a review of 7 unusual ideas for business with brief description from idea to implementation.

Hotel for animals

Due to the spread of tourism, the pet boarding business is gaining popularity. Abroad, pet hotels are commonplace. If they need to go on vacation or on a business trip, owners of four-legged friends don’t even think of asking relatives to look after their pet. He is simply placed in the appropriate institution.

According to the Expert North-West publishing house, every third family in Russia owns a cat, and in terms of the number of domestic dogs (there are more than 10 million), our country ranks first in Europe and fifth in the world. The first four belong to the USA, Brazil, China and Japan respectively.

In the UK, a luxury cat hotel was opened in Lymington in 2014. The tailed guests are given king prawns for breakfast, they live in luxurious rooms, there are even personal drivers, and Skype conferences are organized with the owners. A week of keeping a four-legged friend at this hotel costs owners £250.

Rosatom investment manager Andrei Pushkin, who had long dreamed of changing his occupation, came up with the idea of ​​opening a hotel for cats after he could not find a suitable establishment to house his cat Fani during the period of his planned departure to Russia. new year holidays.

This is how the Sir Cat Hotel appeared. Having rented an area of ​​100 sq. m., the entrepreneur placed there 15 tempered glass boxes with an area of ​​2.3 square meters. m by 2.1 sq. m. They contain all the necessary attributes for a comfortable stay for mustachioed pets: shelves, bowls, beds, scratching posts; in some boxes, video surveillance systems are installed so that the owners can see their furry friends.

So, starting investments amounted to 1.8 million rubles. (rent of premises, equipment of boxes, advertising, installation of video surveillance, etc.), average bill - from 4 thousand rubles. (the cost of a room for a cat in 2015 per day averaged 550 rubles), monthly revenue was 300 thousand rubles, profit - 80 thousand rubles. The staff consists of three people: 2 cats and Pushkin himself.

In 2015, the net profit of the hotel for cats amounted to almost 1 million rubles. with revenue of 3.6 million rubles. As of 2016, 3 Sir Cat hotels have already been opened in Moscow and two more are planned to open.

Production of facing tiles from glass waste

The essence of this creative business idea is as follows: facing tiles are made from glass waste, the cost per 1 sq. m, which is 30-70 rubles. Selling price 300-450 rubles. When manufactured according to individual orders, the price increases to 600 rubles. for 1 sq. m. For comparison, the price of imported European tiles is 900-1500 rubles.

Production technology: glass scraps are crushed into small fractions, a binder (polyester resin) and dyes of the desired color are added. The resulting mixture is poured into molds and placed in a vacuum unit. The hardened tiles (and they harden within a couple of hours) are not inferior in appearance and quality to Italian and Austrian ones.

The cost of the equipment (at first you can use a mechanical crusher) is about 10 thousand rubles, and reusable forms cost an average of 200 rubles. for 1 sq. m. In addition, you will need a vacuum installation to remove air bubbles. For production 300-400 sq. m of tiles per month requires a room of 18-20 square meters. m. and a small warehouse.

90% of the materials are cullet; its supply can be negotiated with glass factories and production workshops glass products. The owners of such organizations will only be happy to receive free waste removal.

Self-service laundry

The essence of the idea: organizing the opportunity for the population to wash their own things, including large items: rugs, blankets, down jackets, in a place specially equipped for this.

We will talk about the implementation of this business idea using the example of the experience of entrepreneurs Oleg Maslennikov and Pavel Glushenkov, who founded the Express Laundry network of self-service launderettes. The first point was opened by Maslennikov in Krasnodar. As of 2016, a network of laundries was opened in Moscow.

This is what the economy of a self-service laundry looks like in Moscow, located on Vernadsky Avenue in a 50 sq. m. premises. m. (see Fig. 2)

The total amount of initial investment amounted to 3 million 950 thousand rubles, including the largest start-up costs related to the purchase of equipment: washing and drying machines, their purchase cost 3.5 million rubles. It took 400 thousand rubles to renovate the premises, and 50 thousand - advertising costs.

Average monthly gross profit is 350 thousand rubles, from which the following costs are subtracted: rent - 45 thousand rubles, utility bills - 35 thousand rubles, purchase of household chemicals - 70 thousand rubles, wage administrator - 35 thousand rubles, other expenses (administrative, management, maintaining the cleanliness of the premises) - 18 thousand rubles. Tax under the simplified taxation system at a rate of 6% of income - 21 thousand rubles.

Total, net profit per month is 120 thousand rubles.

Health capsule

The essence of the idea: providing health services using a health capsule. One session of being in such a capsule for 25 minutes is equivalent to four hours of deep healthy sleep. Normalizes the psycho-emotional state, relieves fatigue, normalizes the functioning of all systems and organs of the human body.

To organize a business you will need:

• purchase equipment - the capsule itself;
• rent a small space at a spa salon, beauty salon, fitness center, gym, clinic;
• organize advertising campaign to attract clients.

One session in such a capsule costs on average from 300 to 600 rubles.

With an eight-hour working day, you can receive up to 25 visitors per day.

Textile design business

This original business the idea can bring big profits. However, it will fit creative individuals, interested in fashion and design. The idea is to create unusual, unique designs, then print them on fabric and sell them on international exhibitions.

We’ll tell you how such a business works using the example of a project implemented by Muscovite Alexandra Kaloshina. She owned a tailoring studio and periodically attended European textile design exhibitions. When she got the idea to create her own design, she applied to participate in the Premiere Vision exhibition in Paris. Of the 200 samples she brought, she managed to sell almost all of them.

A sample is brought to the exhibition - a fabric on which an image and a file with a design are printed. The selling price of one sample ranges from $120 per design for India and up to 220 € for Europe.

Currently, Kaloshina’s company not only sells designer images, but also scarves with these designs under the Radical Chic brand.

An ordinary business can make money. But the more original and exotic it is, the more interest there will be in it. Often, with the same costs, an exotic or unusual business can bring more income than what people are used to. You just need to advertise it correctly and find exotic business ideas for your niche or your client.

The most exotic business ideas in the world

We have compiled the top 5 unusual business ideas in the world that can be implemented in Russian conditions.

1. Breeding poisonous spiders

Scope of implementation : for sale to exotic lovers and pharmaceutical companies that make various drugs based on spider venom.

What do you need : terrarium (10,0000 rubles), a pair of spiders for breeding (depending on the type, from 2000 to 5000 rubles), food, special clothing (minimum - special elbow-length gloves that the spider cannot bite through).

Start-up capital : 30,000 rub.

Business expansion options : if you have trouble with spiders, you can try to breed snakes and other poisonous (and harmless) exotic reptiles both for the purpose of sale and for opening an Exotarium (a zoo of exotic reptiles).

2. Pet taxi

Description of service : V public transport It is not always convenient (and not always allowed) to travel with pets, especially exotic ones. You can open a taxi company that will be comfortable for both animals and their owners.

What do you need : for starters - several cars equipped with special devices for transporting passengers: belts, cages, hammocks, terrariums, bars between the front and rear seats (this will be useful when transporting large and aggressive predators). The upholstery of the interior and seats in a taxi should be scratch-resistant and easy to clean. It is clear that the desired cell, etc. The driver will take depending on the order received, so as not to carry everything in one car at once.