The Mercedes company bought it. History of the Mercedes-Benz brand. Mercedes-Benz in Russia

For the 4th year in a row, Mercedes Benz has been breaking its own car sales records. In the previous year, Mercedes sales worldwide amounted to 1,650,010 cars, which is 12.8% more than in 2013. Also this year, 2 world historical records were set.

Mercedes records in 2014:

  • Best sales for the month, which amounted to 163 172 car;
  • Best sales for the quarter, which amounted to 454 853 car;

sport utility vehicles for sale, Mercedes sales in the world 2014, mercedes benz company, Mercedes records

In this photo you see how in December 2014, at the factory, it came off the Chinese assembly line 500 000 Mercedes Benz car.

The leading place traditionally goes to the new S-Classa model, sales of which increased by 82,3% , sales of more compact models of type (A-, B-, CLA-, GLA-Class) have also increased on 24,6% .

Contrary to skeptical forecasts, sales are still gaining momentum in the Sport Utility Vehicles for sale (SUV) market. Thus, Mercedes Benz Company, which offers its customers a wide range of models, in 2014 reached SUV sales records (+5,4% ) – 341,789 cars of this class. Sales of GLK-Class cars increased by 7,6% , M-Class – 8,6% , and the leader was the legendary G-Class - 10,5% .

Main market in 2014, are USA330 390 cars and China – 281 589 . This in turn in percentage amounted to 5,7 And 29,1% respectively. In addition to all this, countries such as Japan, Germany, Canada, Australia and the UK have achieved good results.

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Mercedes-Benz is a German company founded in 1926 that specializes in the production of engines and passenger cars. Now Mercedes is subsidiary company Daimler-Benz concern, its headquarters is located in the German city of Stuttgart. Mercedes Jelinek is the daughter of a wealthy Austrian businessman who had a great passion for cars. In October 1901, when the girl was only eleven years old, she demanded from her father that the cars he wanted to buy bear her name.

The history of the German company Daimler Motoren Gesellschaft, which produced Mercedes cars, dates back to 1900. In addition to cars, it also produced aircraft and marine engines, which was the reason for the adoption of a logo in the form of a three-pointed star in 1909, as a symbol of the brand’s success on water, land and in the air.

This brand is known all over the world, it is sold in cities, metropolises, regions, political entities such as Thailand, Poland, Kazakhstan, Finland, the European Union, India, USSR, Vietnam, Japan, Lithuania, Turkey, Israel, Georgia, North Ossetia, Libya, Ingushetia, Malaysia, Russia, Moldova, Iran, Asia, Spain, Cuba, USA, St. Petersburg, Dominican Republic, Australia, Italy, Great Britain, Moscow, Chechnya, South Ossetia, Azerbaijan, Dagestan, Uzbekistan, Tajikistan, Europe, Canada, Africa , Belarus, Montenegro, Switzerland, Croatia, Tunisia, Abkhazia, France, Indonesia, Greece, Egypt, Bulgaria, Latvia, Singapore, Estonia, Armenia, Philippines, Mexico, Kyrgyzstan, China, Brazil, Ukraine, Germany, Czech Republic, Austria, Australia .

Each country has its own currency, there are a lot of them, for example, Australian dollars, yuan, euros, Canadian dollars, hryvnia, Singapore dollars, New Zealand dollars, Swiss francs, litas, British pounds, Japanese yen, tenge, US dollars, rubles, Belarusian rubles . Any of these currencies can be used to purchase a car from Mercedes.

In 1926, the Benz and Daimler companies merged into one, so the star was inscribed in the ring, this was a tribute to the past achievements of Benz cars in racing. That’s right, the emblem is often used now.

The first Mercedes-35R5 model with a four-cylinder engine with a volume of 5913 cubic centimeters had a classic arrangement of units. The engine was placed at the front, and the drive wheels were at the rear.

This car became the basis for the development of all future models that were produced since 1902 under the Mercedes-Simplex brand. The most famous representatives of this series include the “60PS” and “40/45PS” models with engines of 6785 and 9235 cubic centimeters, moreover, the latter of them could reach speeds of up to ninety kilometers per hour.

News about the Mercedes company, as well as exchange rates and other useful data, can be found by visiting the page of the Exchange Leader magazine, or by reading press releases from Russian banks (VTB, Rosselkhozbank, BINBANK, Sberbank, Bank of Moscow, Raiffeisenbank, Citibank, URALSIB, TransCreditBank, Alfa Bank, Promsvyazbank), financial companies and banks in Europe, financial organizations and banks of Switzerland, investment banks of Ukraine, companies and banking sector USA, banks of Belarus. It is possible to buy this model using electronic payment systems: Western Union, WebMoney, Yandex.Money, E-gold, Rupay, Unistream, Qiwi (Qiwi), Rapida, PayPal, LiqPay, [email protected], Leader.

Payment systems were invented in order to pay miscellaneous goods and services. With their help, you can purchase cars of the brands Nissan, Opel, Ford, VAZ, Mazda, Peugeot, Volvo, Audi, Volkswagen, Mercedes, Toyota, Fiat, BMW, Kia, Renault, UAZ, Porsche, Chevrolet, as well as computers, phones, watches, computer games (GTA, simulators, RPGs), elite dog breeds, laptops, diamonds, smartphones, yachts, real estate, office equipment, mobile equipment.

Subsequently, the Daimler company produced a whole series of passenger cars with engines ranging from 1568 to 9575 cm3, including magnificent cars with a body that was completely closed.

Some of them were equipped with valveless Knight engines, which had a spool valve; Mercedes-Knight with a 4055 cm3 engine was produced until 1924. Sports Mercedes were winners at many international competitions that were held even before the start of the First World War.

The company's most popular products were the middle-class models "W-110/111", which in 1967 were replaced by a large series of cars from "200" to "280E", "W-114/115".
This family of cars was produced not only as a four-door sedan, but also as a five-door station wagon, two-door coupe and hardtop (having window openings without intermediate pillars). The diesel engines of these cars were very popular. Further development led to the appearance of the "W-124" (1984-1995) and "W-123" (1976) series.

Compact cars, which the company abandoned in the fifties, began to be produced again only in 1982 (“W-201”). This series includes the “190” models in several trim levels with engines that had a displacement of 1.8-2 ,6 liters and power 75-185 hp In the nineties, there was a big change in the Mercedes-Benz program.The company presented its products in new areas of the automotive market.

However, the basis of the company's program still remains the classic "E" and "C" series cars. The range of Mercedes-Benz models in 1998 was very extensive. Buyers were offered dozens of modifications and models of twelve separate families.

Mercedes cars are popular with poets, writers, artists, embassy and consulate employees, investors, lawyers, politicians, employees of travel agencies and insurance companies, lawyers from visa departments, actors, financiers, athletes, models, businessmen, and people from the world of show business. , including Ksenia Sobchak, Verka Serduchka, Nikolay Baskov, Oleg Gazmanov, Ani Lorak, Joseph Kobzon, Anastasia Volochkova, Pavel Volya, Kristina Orbakaite, Vladimir Presnyakov, Philip Kirkorov, Valery Leontyev, Alla Pugacheva, Mikhail Shufutinsky.

For the sake of such high-quality and good cars, many motorists sell sugar, coffee, gasoline, coal, cotton, wheat, gold, silver, oil, gas, and other goods.

By purchasing press from foreign publications at kiosks: TheWashingtonPost, TheFinancialTimes, Forbes, TheDailyTelegraph, TheTimes, TheNewYorkTimes, TheGuardian, or media newspapers from Russia and the CIS, you can always get interesting information. In these magazines and newspapers you can find useful information, for example, reports, analytical forecasts that analysts create from investment companies: ATON, BKS, Finam, CERICH Capital Management, Troika Dialog, ALOR Group. In this press, you can also read about the rating of Forex brokers from brokers, analysts, banks, ECN Forex, traders, mutual funds, experts.

Almost all media outlets have their own websites where you can find information about cars, stocks, equipment, options, finance, quotes, futures, economics, investments, ecology, SP 500, politics. On news portals They also often publish stock exchange news on the CAC 40, SMI, DAX, MICEX, FTSE, RTS, Nasdaq, and Dow Jones indices.

Since 1997, small-sized class A models began to be produced. They are one of the most popular classes of cars among Europeans. The cars have front-wheel drive and are equipped with engines with a displacement from 1397 to 1689; their power ranged from 60 to 102 hp.

In 1993, the compact C-class “W-202” (4-door sedan and 5-door station wagon) appeared and was heavily modernized in 1997. The engine displacement of models from “C 180” to “C43AMG” ranges from 1799 to 4266 cm3, and power ranges from 95 to 306 hp.

The E-class, which is considered intermediate (“W-210”), began to be produced in 1995. A wide range of engines of different displacements and types, from 1998 to 5439 cm3, with power from 95 to 354 hp, can attract many customers. The offers include models from "E200" to "E55AMG".

The S-class, which is a representative class (“W-140”), began to be produced in 1991, these are models from “S290” to “560”. The vehicles are equipped with 6-, 8- and twelve-cylinder engines with a displacement from 2799 to 5987 cm3, and power from 177 to 394 hp.

At the end of 1998, a new generation of S-class cars appeared. They are slightly smaller in size and weight compared to the "W-220" series. They are equipped with V6, V8 and V12 engines with a volume of 2.8-5.8 liters.

"SLK" - sporty, light, short, is a group of sports cars with 2-door bodies.
The roadster and coupe were shown for the first time in the spring of 1996. Their characteristic feature is the presence of an all-metal top, which is automatically assembled into the trunk in twenty-five seconds. These models use only four-cylinder engines with a displacement of 1998 and 2295 cm3, and a power of 136-193 hp.

Since 1997, coupes of the “CLK” type with 4-, 6- and 8-cylinder power units with volumes from 1998 to 4266 cm3 and power from 136 to 279 hp began to be produced on the chassis of C-class cars. Cars of the "SL" type are two-seater coupes and roadsters, as well as "CL" (4-, 5-seater luxury coupes), which have been produced since 1989 and 1992.

In terms of power units and chassis, they were unified with the S-class family and equipped with engines with a capacity of 193-394 hp. All-wheel drive and multi-purpose vehicles also include the G-Class family, which appeared in 1979. Cars of 1998 have diesel and gasoline engines with a displacement of 2874-3199 cubic centimeters and a power of 122-215 hp.

New all-wheel drive comfortable ML-class models have been produced in the USA since 1997 and are equipped with gasoline engines with power up to 270 hp. Since 1996, the station wagon family has included V-class vehicles with turbocharged and gasoline and diesel power units with a volume of 2.3 liters and a power of 143 and 98 hp. In 2000, the S, C, and CL class models were updated.

The history of Mercedes-Benz is not just the history of another car brand, it is the history of the entire automotive industry. The origins of the legendary company were two companies - Benz and Daimler. They are significant in that their creators essentially invented the car in the form in which it is known to this day. Perhaps we would now be driving a different vehicle if it were not for this manufacturer.

A country

Mercedes was created in Germany, a country with a pedantic and pragmatic view of things. As is known, Special attention There's a lot of attention to detail here. As a result, this company did not become the only German concern that makes quality cars. However, she retained her leadership position.

The birth of a legend

Sedans

In 1963, the Mercedes-Benz 600 rolled off the assembly line - the same legendary “six hundredth Mercedes”. It has earned the status of the most prestigious sedan of the 20th century. This car was driven exclusively by rich people: heads of state, leading businessmen, movie stars and mafia leaders.

In 1976, the model went on sale. It is certainly considered one of the company’s most successful and reliable models. About 2.7 million of these cars were produced. Today they can be found on the roads of many countries, including the countries of the former USSR.

In 1991 the S W140 appeared. It is considered iconic for the entire post-Soviet space in the 1990s. By the way, the first Russian who purchased this car was V. Zhirinovsky.

SUV

In 1979, the world saw the civilian version of the iconic Mercedes army SUV. The country of origin is still proud of this model. As you already understand, we are talking about the Mercedes-Benz G-Class “Geländewagen”. This model turned out to be a real long-liver. Now considered a luxury SUV, it was once just a reliable workhorse. This car is still in production, and its popularity is only growing.

History of the company in Russia

It’s hard to believe, but in 1901 in Tsarist Russia you could already find a Mercedes car. The country of origin sold trucks for the Russian army. After World War II, it was quite actively imported into the territory of the USSR. In the period from 1946 to 1969. At least 600 vehicles (cars, trucks and buses) were imported.

At exhibitions in the 70s that took place in the USSR, Mercedes presented mainly cargo vehicles. In the 80s, only L. Brezhny and V. Vysotsky had new Mercedes. In 1978, the German company was the official supplier of the Moscow Olympics. And two years later, the first Mercedes-Benz representative office opened in the capital. Two years later, after the collapse of the Union, the first official dealer appeared - LogoVAZ-Belyaevo. In 1994, the official representative office of the Stuttgart company opened.

In 2010, on the basis of the KamAZ enterprise, Mercedes trucks began to be produced. The country of origin, city and some production features have changed, but the quality remains the same, because the German company puts forward special requirements for it. Three years later, the GAZ enterprise began producing Mercedes Sprinter commercial vehicles. Soon, perhaps, they will collect on the territory of the Russian Federation a car"Mercedes". The manufacturing country resolves this issue with Russia.

In the 1990s, the W123, W124, W140 (the same “six hundredth”) and Gelentvagen became iconic models for Russia. From then to this day, cars of this brand are considered the most prestigious, including among politicians. Today the lineup Mercedes consists of 16 classes.

The inventors of the first modern car - Daimler and Benz - lived only 100 kilometers from each other, but never met until they created the concern " Mercedes Benz" The manufacturing country - Germany - has clearly succeeded in nurturing talented engineers.

There is a version that before choosing a three-pointed star as an emblem, the management of the Daimler company wanted to give preference to an elephant or an orange. Imagine a black tinted Gelentvagen with an elephant on the hood. But this could happen.

In 2007, Mercedes-Benz launched its own Internet television.

Mercedes-Benz is the only car company that allows its safety developments to be used in cars from other companies. The German automaker was the first to launch production of cars with independent suspension on all wheels and with a diesel engine. Also, these cars were first equipped with an ABS system in 1978, airbags in 1981 and an ESP system in 1995.

The Mercedes-Benz 300 SLR set an endurance race speed record of 159.65 km/h in 1955, which has never been broken. In the same year, this model was involved in the largest disaster in the history of motor sports. That day, 80 spectators and the pilot of the car were injured.

The Gelentvagen model is officially in service with the Swiss army.

The Mercedes-Benz company appeared so long ago that gasoline was then sold in pharmacies.

Mercedes and famous people

The 1954 Mercedes 300 SL had gullwing doors, which made Elvis Presley and Marilyn Monroe very fond of it. In addition, in 1999 the model was recognized as the best sports car of the twentieth century.

Steve Jobs, the founder of Apple, regularly purchased a new one just to drive without license plates. The fact is that, according to California laws, a new car does not have to be registered for 6 months after purchase.

In the film “Seventeen Moments of Spring”, Stirlitz drives a Mercedes MV-230.

Vladimir Vysotsky loved high-speed driving. He once flipped his Mercedes as many as 17 times. The fact that he survived speaks volumes about the high level of safety in Mercedes-Benz vehicles. The manufacturing country takes the issue of car safety extremely seriously, and this applies not only to the company that became the hero of our conversation, but also to other German auto giants.

Conclusion

So, we found out what makes the Mercedes company stand out, which manufacturing country gives the world these wonderful cars, what stages the company’s more than century-long history consisted of, and what interesting things happened during this time. Now we can draw a small conclusion about the Stuttgart concern.

The history of the leading automobile brand Mercedes was quite complex and eventful. A country producing passenger cars, Germany definitely knows how to make high-quality cars. Despite the conservative design, German models are extremely popular among all age categories of motorists. They are a sign of prestige and wealth. But it all started, as often happens, with simple everyday developments and innovative ideas of two ordinary engineers. And it’s not known what we would be driving now if not for the developments of the Mercedes company. The country of origin of these cars - Germany - has become a symbol of high-quality and advanced automotive industry. Let's see what she will delight us with next.

Mercedes-Benz, often referred to in Russia simply as Mercedes, is a brand of cars produced by the German auto giant Daimler AG. The company is known for its premium cars, vans, buses and trucks. The company's headquarters is located in Stuttgart (Germany), founded in 1926. Currently, Mercedes-Benz is the world's third largest luxury car manufacturer after and one of the most recognizable automobile brands in the world.

It was Karl Benz, who was at the origins of the company, who created the world's first car with a gasoline engine - the Benz Patent Motorwagen of 1886. Other founders include engineers Gottlieb Daimler and Wilhelm Maybach, who created the car with gasoline internal combustion engine a year later. The Mercedes-Benz brand is one of the oldest operating automobile brands in the world. Continuing the traditions of the “founding fathers”, the company owns many innovations in terms of technology and vehicle safety, which then found wide application in cars of other brands.

Mercedes-Benz is a German company specializing in the production of automobiles. It is the main asset of Daimler AG. Today, the capitalization of Daimler AG is €74 billion. The concern occupies 24th position in the ranking of “The World’s Biggest Public Companies” published by Forbes magazine. Mercedes-Benz's turnover in 2016 exceeded €89 billion, which amounted to about 50% of the turnover of the entire group. According to analysts, in 2016 the company sold over 2 million cars.

The history of the company originates from two inventors, who at first acted separately from each other. On January 29, 1886, the German Karl Benz patented his invention - a car with a four-stroke gasoline engine. During the same period, another engineer, Gottlieb Daimler, assembled a motorized carriage with an engine internal combustion. Both engineers founded their own companies: K. Benz called his Benz&Cie, and G. Daimler - Daimler-Motoren-Gesellschaft (DMG).

Interesting fact! Mercedes cars appeared in 1901. They were produced by DMG. The cars were named in honor of the daughter of Emil Jellinek, a businessman who was interested in technology and was a representative of the French branch of the G. Daimler company.

The first Mercedes car reached a speed of 60 km/h and was one of the fastest cars of its time. After the defeat of Germany in the First World War and the onset of severe economic situation Car sales in the country began to plummet. In such conditions, competing Benz & Cie and DMG first signed a cooperation agreement in 1924, and in the summer of 1926 officially merged into the Daimler-Benz company. The products were produced under the Mercedes-Benz brand.

The new company's emblem received a three-pointed star (passed over from Daimler) framed by a wreath (it received this element from Benz&Cie). Later, the wreath in the emblem was turned into a circle.

10 interesting facts You can learn about the brand from the video.

Stages of company development

Ferdinand Porsche became the head of the new company. Under his leadership there was a series of cars with a compressor unit and a six-cylinder engine, which became the basis for the future S-series. F. Porsche worked at Daimler-Benz for 2 years, during which he managed to lay the foundation for the stable development of the company.

Period 1926–1940 was very successful for the company. During this time, it was able to produce the first production passenger car equipped with a diesel engine and return to auto racing, participation in which has always been a sign of a successful company.

Mercedes-Benz 180, photo: pixabay

Second World War negatively affected the development of Daimler-Benz: most factories were destroyed, and qualified employees were in short supply. Recovery production capacity and it took about a year to release the first car. The complete restoration of the factories and their modernization were completed in 1949.

Early 50's The company's management decided on large-scale development production base. For this purpose, several new models have been developed, aimed at different price segments. The most successful car was the Mercedes-220, sales of which amounted to 18.5 thousand units over nine years.

Until the early 1980s The Daimler-Benz concern was developing steadily, with virtually no competition from foreign manufacturers. During this time, the company has released a number of successful models in all segments: premium (Mercedes-300S and Mercedes-W189 Adenauer), sports (Mercedes-Benz W196 and Mercedes-Benz 300SL) and middle class (Mercedes W180, Mercedes W128 and Mercedes 190SL ).

In the early 80s, German companies began to squeeze out Japanese manufacturers in the global automotive market. They offered quality product for a significantly lower price. This situation stimulated Daimler-Benz management to adopt a new model for the company's development. The company's engineers and designers have completely redesigned the brand's lineup. Was launched new S-class and a new niche was opened - SUVs (W460, or Geländewagen).

Interesting fact! The appearance of the Geländewagen was somewhat spontaneous. At first, this car was developed personally for the Iranian Shah Mohammed Pahlavi. However, during the revolution of 1977, he lost power, and the German company lost its customer. Therefore, it was decided to turn the Geländewagen into a civilian SUV.

The beginning of the 80s was marked by another important decision by the management of Daimler-Benz - preparations began for the expansion of the US market, which had always met foreign manufacturers with hostility. Also at this time, tuning companies (Brabus and AMG) became part of the concern, and the Mercedes 500E series was released together with Porsche.

In the 90s, the company continued to work on developing new models and decided to improve its classification of cars. In 1998, one of the largest transactions decades: Daimler-Benz merged with the American concern Chrysler Corporation. The new concern, called DaimlerChrysler, became the world leader in the automobile market.

By the early 2000s, the company's car lineup consisted of 12 models, thanks to which DaimlerChrysler was represented in almost every price segment.

In the spring of 2007, the board of directors of DaimlerChrysler accepted an offer from the investment fund CerberusCapital Management to sell the Chrysler Group. The value of the transaction exceeded $7 billion. The concern returned to its previous name Daimler AG.

In the winter of 2008, Daimler AG became shareholders of the Russian KAMAZ. The German company paid about $250–300 million for a 10% stake.

One of the latest investments by Daimler AG is its entry into the capital of electric car manufacturer TeslaMotors. Today, the German concern owns 10% of the shares of the American company.

Mercedes-Benz competitors

The automotive market is one of the most competitive in the world. The absolute leader in the world market is the Japanese Toyota, which sold more than 7 million cars in 2016.

Mercedes is focused on producing mid-, high- and luxury-class cars. The company's sales in 2016 amounted to 2 million units, which is 9% higher than in 2015. Among brands with a similar price orientation, the main competitors of Mercedes-Benz are the German BMW (1.94 million cars sold in 2016) and Audi (1.84 million cars sold), Japanese Lexus (0.63 million cars sold) and Swedish Volvo (0.53 million cars sold).

Mercedes-Benz in Russia

Photo: pixabay

The history of Mercedes in Russia begins during the times of the USSR. In 1973, the company signed a cooperation agreement with the authorities Soviet Union, after which the concern’s products were presented at a special exhibition. In the winter of 1974, an official representative office of the company was opened in Moscow.

At the 1980 Olympics, Daimler-Benz AG was the official supplier of transport equipment, providing the organizing committee with buses and cars.

After the collapse of the Soviet Union, Daimler-Benz AG, creating the Mercedes-Benz Automobiles company, became the first foreign company, officially opened in Russia. In 2005, the company's office moved to Leningradsky Prospekt. The first Daimler AG dealership in Russia was also opened there. Today dealer network Mercedes in Russia has more than 50 partners.

Company today

In 2017, the following products are produced under the Mercedes brand:

  • passenger cars Mercedes-Benz, Mercedes-Maybach, Mercedes-AMG and Smart;
  • trucks;
  • buses.

The concern also includes two financial divisions - Mercedes-Benz Bank AG and Mercedes-Benz Financial.

Thanks to a high-profile scandal with one of the main competitors of Volkswagen AG (rigging engine emissions indicators) and good sales figures for Last year Daimler AG share price rose from €63/piece. up to €69/piece

Mercedes plants currently employ 140,000 people, and Operating profit the company exceeded €8 billion in 2016. In the Global 500 ranking compiled by Brand Finance, the Mercedes brand is ranked 21st with a valuation of €35.5 billion.

You can watch the history of the Mercedes-Benz brand in the video.