The number of cars in Russia increases by 10-12% every year, despite economic instability and crisis. This course of events is very beneficial for entrepreneurs with operating service stations, as well as businessmen who are just beginning to take their first steps in the service sector.

It is not difficult to understand that as the size of the Russian vehicle fleet grows, the percentage of vehicles in need of repair also increases. Service station services are needed even for cars that have not been damaged. Since not every driver can service their car on their own, car services come to their aid.

This business is not seasonal, as is the case with car washes, which makes it profitable all year round. This attracts many entrepreneurs. Before you start creating a business plan for a project, you should evaluate your own strength, knowledge and experience.

For a beginner businessman good options There will be a car service franchise. Thanks to the support of the franchisor, you can bring a competitive business to the market without losses and avoid disappointments.

Details of service station franchising conditions

1. Advantages and disadvantages of opening service center by franchise

Launching a service station yourself requires significant technical knowledge and at least a little experience in this field. In the case of franchising, everything becomes much simpler, because the company provides support to its franchisees. The following specific beneficial aspects of a car service franchise can be identified:

• the franchisee receives an action program for business development;
• usage famous brand ensures high demand for services;
• franchisees are provided with parts, equipment and auto chemicals at a reduced price;
• training of staff and project manager;
• providing franchisees with software devices for car diagnostics;
• assistance in promotional activities and marketing.

Service station franchising, like any other business area, has its drawbacks:

• the user is obliged to strictly comply with the instructions and rules specified in the contract;
• the franchisee must have a certain amount of starting capital and pay royalties every month in the form of a fixed amount or a percentage of revenue;
• the need to follow the company’s instructions in choosing premises or purchasing equipment in the region, which sometimes turns out to be expensive.

Since competition in the automotive services industry is very high, a businessman should focus on quality service and equipment. These features will attract wealthy clients.

2. Conditions for purchasing a service station franchise

In order to start collaborating with famous trademarks, you need to meet the basic requirements of franchisors:

• having experience in automobile business;
• availability of premises for a service station;
• no debt and positive credit history;
• availability of start-up capital, the amount of which is sufficient to pay the entrance and lump-sum fees, as well as unforeseen expenses.

3. Features of the development of service stations in a specific region

In addition to sufficient start-up capital, an entrepreneur should know the features and capabilities of the locality in which he plans to build a business. There are known factors that influence the development of a project, depending on the geography of its location:

• The purchasing power, standard of living and mentality of residents are completely different in each region of Russia.
• Moscow is not the best city for the construction of a service station, since according to experts, in Surgut and Krasnoyarsk 55% of residents drive personal cars. In the eastern part of the country, Japanese car brands with automatic transmissions predominate, which means that a car service center must have high-level equipment.
• A profitable investment would be to purchase a franchise in a large city with heavy traffic jams, as they provoke rapid wear of machine parts.
• In small towns and villages, the low cost of the service can be recouped by the low cost of renting premises.
• Amount of required investments

After paying the fees and registering the franchise, the service station will require a lot more cash investments, which will go towards the following areas:

• purchase and installation of equipment – ​​1 million rubles;
• advertising – 200 thousand rubles;
• obtaining documents and permits – 50 thousand rubles;
• rental of premises – 200 thousand rubles;
• employee salaries – 300 thousand rubles;
• auto chemical goods – 80 thousand rubles.

Review of the most popular service stations that operate as franchises

1. "Wilgud"

In order to start cooperation with this company, an entrepreneur must pay an entrance fee of 1 million rubles (2 million for Moscow) and pay 3.5% of the enterprise’s income every month during the first year of operation. In addition to financial requirements, the following organizational requirements are put forward to franchisees:

• Having experience in the field of car services;
• training for two weeks at the company’s office and internship at a service station;
• the population of the region is at least 200 thousand inhabitants;
• the number of car services from other companies is more than three.

"Vilgud", in turn, has the following advantages:

• provision of a control system;
• instructions and rules for doing business;
• connecting a point to the main website and mobile application;
• support in advertising campaigns.

The company promises that all investments will pay off within 12 months of operation, and income will be up to 20% of turnover.

2. "Bosch"

The company has several options for car service areas: repair of diesel and gasoline engines, trucks and cars. The franchisee can independently choose the scope of his business - it could be a small service station or major service. Bosh car services are divided into the following types:

• Diesel Service - repair of diesel engines, brake, fuel and many other systems. The service also provides tire fitting and body work.
• Diesel Center is a higher level service where you can carry out complex repairs thanks to modern equipment and highly qualified employees.
• Bosch Car Service - specializes in repairing minibuses and cars.

The company imposes the following requirements on franchisees:

• high-tech equipment Bosch-Shop and licensed software;
• successful experience in the automotive service industry;
• royalties of 1,400 euros each year.

The franchisor predicts the business payback within 18 months.

1. "White service"

This company is distinguished by the fact that it is based on business technologies developed by the European company Kwik Fit. "White Service" offers its franchisees:

• a complete package of instructions for business development;
• ready business-plan and individual marketing strategy;
• training of staff and managers at the main office;
• provision of necessary equipment and parts;
• support of professional analysts.

In order to cooperate with a company, an entrepreneur must have a premises with an area of ​​250-400 square meters. meters, starting capital of 1-3 million rubles, pay a lump sum fee of 300 thousand rubles and a royalty of 2%. The business begins to pay off after a year of operation.

Every year the number of cars on the roads of our country is growing at a tremendous pace, so the car repair and maintenance business is a very promising investment. However, launching a car service is associated with a lot of problems, therefore, in order to avoid many mistakes that many novice entrepreneurs make, the best option will be the acquisition of a car service franchise. This is very convenient because you immediately receive ready-made business processes and business technology, as well as assistance in opening.

There are quite a few franchise options on the market today, so choosing the best one is very difficult. This article will talk about how to launch a ready-made business, all sorts of pitfalls and nuances, as well as which car service franchise is better.

Buying a franchise: advantages, disadvantages and associated risks

To open a car service yourself, you need not only special equipment, but also knowledge technical aspects and nuances of doing business. In addition, the market for repair and maintenance services Vehicle is oversaturated, and a novice businessman will have to wage fierce competition with federal networks, which is quite difficult to survive in. Therefore, the best solution would be to purchase a franchise. In addition, before starting a business, it is worth studying the automobile market in order to choose the right niche for yourself.

A car service franchise, reviews of which are quite controversial, provides the entrepreneur with the following advantages:

• you receive a ready-made turnkey business with a calculated business plan and clear figures for reaching the payback level;
• using the name of a well-known brand contributes to a greater flow of customers;
• possibility of purchasing spare parts and Supplies at wholesale prices;
• professional training from the franchisor;
• specialized diagnostic equipment and software;
• help in advertising campaign and promotion of the enterprise.

Despite a fairly impressive number of advantages, unfortunately, there are also some disadvantages. Among these are:

• you are forced to work within strict limits and cannot independently influence the functioning and development of the business;
• opening a car service center as a franchise is more expensive, since you are forced not only to purchase everything you need with your own money, but also to pay a lump-sum fee;
• you will be forced to give part of your monthly revenue to the franchise owner;
• All technical issues When opening, you must agree with the franchisor.

Regardless of whether you start a car service yourself or through a franchise, you need to take into account the high competition in this industry, so reaching break-even and growing your business can take quite a long period of time. You should be prepared for this and even the most pessimistic forecasts must be considered when planning your business. As practice shows, payback occurs in two to three years with the correct introduction of automotive activities.

Conditions for purchasing a franchise

Desire alone is not enough to purchase a franchise, since each franchisor makes a number of requirements for franchisees. For a transaction decision to be positive, you must meet a number of criteria. This:

• experience in this business segment;
• availability of premises for opening a car service center that meets all the requirements of the franchisor;
• positive credit history and no debt;
• availability of start-up capital.

If you meet all these criteria, then the likelihood of successfully purchasing a car service franchise increases significantly.

Features of launching and promoting a car service

For a car service to flourish, money alone is not enough. You need to have a clear understanding of the characteristics of the region in which you plan to start a business. When conducting market research, the following factors should be taken into account:

1. The purchasing power of the population is one of the the most important indicators, on which the success of a business depends. The thing is that if the population does not have money, then no matter how magical the car service franchise may be, no one will use your services.
2. Presence of competitors and potential demand. In some regions of the country, the demand for car service services significantly exceeds the actual supply due to the greater number of people with personal vehicles and fewer service stations.
3. Automotive service location. In large cities, car service will bring significantly big income than in the provinces.

All these criteria are key to the success of a business, so they are mandatory when strategic planning development of the enterprise and drawing up a business plan.

Financial planning

Opening a franchise business requires a fairly large start-up capital, since, in addition to royalties, you will need to buy or rent premises, as well as purchase everything necessary equipment. Expense items include many items and consist of the following:

1. Purchase of equipment: the most expensive item of expenditure, requiring about one million rubles. For normal operation of a car service center, you need professional equipment for diagnosing cars, lifts, workbenches and tools.
2. Marketing and promotion: in order for your service station to be known, it needs advertising. Conducting a comprehensive marketing company will cost approximately 200,000 rubles.
3. Registering a business and receiving all necessary documents. You can do this yourself or contact any company specializing in these services. In the first case, you will spend approximately 50 thousand, and the company’s services will cost much more.

To start a car service center from scratch, with the purchase of a body shop franchise, you will need an average of about 6 million rubles. In addition, every month you will spend about 500 thousand rubles on renting premises, paying employees and purchasing consumables.

Which franchise to choose: overview of the Russian market

Today, there are quite a lot of franchises from Russian and foreign companies on the domestic market, so choosing the best one is very difficult. Next, we will consider the most attractive offers that provide the most comfortable working conditions.

Every year there are more cars in Russia by about 8-10 percent. In this regard, the area of ​​the automotive business related to transport maintenance is becoming an increasing priority for entrepreneurial initiative.

Not all car owners are able to independently fix all the breakdowns of their vehicle due to lack of skills and time, so car services are always ready to provide any technical assistance.

People turn to car services in all seasons of the year, hence there is a huge interest among businessmen to start this type of activity. Organizing is not that easy. There is also a high level of competition, expensive advertising services, and a lack of professional personnel. This problem can be solved by opening a car repair service.

In this article, we will try to understand what a car service franchise is, talk about the features and advantages of this type of business model, and talk about existing offers.

Business of opening a car service center. Benefits, relevance, features

A business should always be built on the basis of those areas that bring direct profit. Car services are always relevant and quite profitable.

You can really invest money here and not be afraid of lack of profit.

In any case, the automotive service business tends to grow, since this particular business category has favorable conditions for progress. The clients here will only grow. However, opening such a business does not present any particular difficulties.

The car service does not require a procedure. This means that the business does not need to coordinate documents for obtaining a license and other acts. The only thing you need to do is register as either legal entity(For example, ).

Entrepreneurial activity in the field of car servicing ensures systematic profit generation. For example, if a service station is capable of providing a wide range of services, then in this case the income can reach 4 thousand. per month. Even at a tire service you can earn a net $700 a month. And if you also organize a wide advertising campaign, then customers will come in a large stream.

We should also talk about starting capital when opening this type of business. Of course, this directly depends on the desired scale of the project. It is impossible to name a specific amount; each entrepreneur will find it necessary to spend a certain amount for himself Money.

However, the range is approximately 100 – 160 thousand dollars for fairly high-level car services.

A small service station can cost only 20 – 60 thousand dollars.

Features and advantages of opening this type of franchise business

A car service franchise has certain advantages Compared to starting your own business:

• Firstly, the franchisor provides certain consultations on the construction, which spells out each stage of development of the activity;
• Secondly, the entrepreneur will be provided with software for conducting computer diagnostics auto;
• Thirdly, a franchise is an already well-known brand, thanks to which customers will be more favorable towards a branch of a familiar car service network;
• Fourthly, an entrepreneur can purchase equipment, automotive chemicals, and various parts at more low prices due to the system of discounts within the corporation;
• Fifthly, the franchisor organizes training and advanced training for employees at its own base.

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Overview of offers

Franchise "Wilgood"

The Vilgud car service center appeared in Russia in 2012. To date, 6 own car services and 36 franchise branches have been opened, and another 22 car services are at the opening stage.

The basis for Vilgood car service franchises is the quality of the service stations opened, and not their quantity.

The Vilgood franchise program in 2016 includes following features. Its format is a service station with 3 posts or more. With an existing car service, the startup costs will be within 1 million rubles (first installment). If you start from scratch, then in this case you will need from 4 to 8 million rubles, depending on the scale of the object. The population of the city in which a car service can be opened must exceed 200 thousand inhabitants. Priority is given to cities with a high standard of living and close proximity to logistics centers.

Franchise terms for certain cities:

1. Moscow and St. Petersburg – 2 million rubles.
2. Cities with a population of over 1 million – 1.5 million rubles.
3. Other cities – 1 million rubles.
4. The royalty for the starting year of operation of the franchise branch is 3.5% of revenue (every month).

Requirements to the franchisee:

1. Experience entrepreneurial activity or experience working in automobile maintenance services;
2. Willingness to undergo training at Vilgud, which lasts 2 weeks;
3. Availability of personal capital in the amount of at least 70% of the project estimate.

Franchise, as a rule, is for a year.

The terms of this offer are presented in the following video:

BOSCH

Bosch service is one of the most popular car service networks in Europe. The company always strives to modernize its own services and introduce innovative equipment.

Conditions for franchisees the following:

1. The company installs demonstration shelves with Bosch auto parts at car service centers;
2. The service center premises must have an area of ​​at least 200 square meters;
3. Service equipment only from Bosch;
4. Mandatory creation of a comfortable client area;
5. Have more than one year of experience in this business area.

Attachments range from 4 to 6 million rubles. The size of the license fee is not known exactly.

Benefits of this franchise are the following points:

1. The car service is known all over the world;
2. Bosch provides training for staff;
3. A set of branded clothing is provided for service workers;
4. Extensive advertising support for franchisees;
5. Providing a business plan and other instructions for maintaining and developing the business environment;
6. Constant technical support brand representatives;
7. Software for computer service cars.

Payback is 18 months.

KIA

Kia cars from Korea have long flooded Russian roads. Korean-made cars are gaining more and more popularity every year, usually due to their less expensive maintenance. Kia car services provide a full range of services, including repairs, diagnostics, etc.

Kia car services- This:

1. Newest Technical equipment providing repairs of any complexity;
2. Highly qualified specialists with extensive experience;
3. Car maintenance in accordance with Russian conditions exploitation of "iron horses".

The Kia car service franchise has the following advantages:

• Extensive advertising campaign for a new franchise car service;
• An extremely well-known brand that is widely popular among Russian car enthusiasts;
• Networking, availability of a call center to support branches;
• Providing staff training;
• Supply of equipment, its selection;
• Selection of premises;
• Working with insurance companies;
• Centralized purchase of automotive parts;
• Providing a business plan and necessary instructions with documents.

Conditions Kia offers the following:

1. The room should have an area of ​​250-450 square meters;
2. Ceilings with a minimum height of 4.5 meters;
3. Equipment of the customer area and presentation of the appearance of the franchise branch.

Payback the franchise from Kia is a year and a half.

Post-warranty service

The most popular post-warranty service franchise is FIT Service. This is the most affordable option for starting investments for entrepreneurial activity. Service tends to quick payback and the timing of its opening is generally very short.

Car services of this specific type are located near residential areas. FIT Service provides express operations that motorists need every day.

Advantages of this station:

• 49 stations throughout Russia, 19 cities;
• Over 7 years of experience in the Russian market;
• Assistance in determining the optimal location of a car service center;
• Selection of necessary equipment;
• System of discounts on equipment;
• Assistance in business development, building a successful business model;
• Training of service workers;
• Unified call center;
• Supply of spare parts on favorable terms.

Profit every month is 400 thousand - one and a half million rubles.

Payback investment according to company indicators – 1-2 months.

Start-up investments in the amount of 1 million rubles.

If the station is opened from scratch, the costs will amount to 4 million 300 thousand Russian rubles, according to the company’s estimates.

Truck servicing

There are also franchises for opening a car service center trucks. For example, a company EXPRESSORDER. This type business is famous for its long payback period.

Start-up investments As a rule, they range from 3 to 6 million rubles. If at the same time the entrepreneur plans to buy the territory and build buildings, then the start-up investment can increase to tens of millions. Hence the tendency for a small number of such stations compared to service stations for passenger cars.

However, in this business the level of competition is comparatively lower.

Possible difficulties and nuances of opening

In addition to many positive aspects in the automobile franchise business, there are certain difficulties and disadvantages:

• For the right to use the brand, the entrepreneur is forced to pay a certain amount of money;
• Almost every franchisor company requires the entrepreneur to make a fixed contribution or a percentage of income;
• The franchise limits the choice in the selection of equipment, sets specific requirements for the size of the premises and appearance, requires a specific location of the car service. Accordingly, this is an even greater expense for the entrepreneur;
• The need for strict execution of the franchisor’s instructions. Own ideas, as a rule, are not at all welcome.

The offer from FIT SERVICE is described in this video:

Review of the conditions of the 5 largest franchises operating on the Russian market: Vilgud, Bosch car service, Kia, White Service, Fit Service

A car service franchise with a recognizable brand in Russia is one of the entrepreneurial ideas. To determine the effectiveness of a business, it is necessary to find out the capacity of the service market during a crisis and the peculiarities of the emerging partnership with the franchisor.

According to data conducted by the analytical agency "AUTOSTAT" marketing research 69 each large regions The Russian Federation, which accounts for more than 97% of the passenger car fleet, has a market capacity of 524.2 billion rubles. The market potential was also calculated (141.9 billion rubles), which means car repair and maintenance work (performed personally by car owners or private mechanics) in monetary terms.

The statistics presented show that there are opportunities for entering the car service market - it has not yet reached its ceiling.

In order to minimize risks the best way entry into the market will be the purchase of a franchise of a well-known car service center.

A franchise is work under the name of a well-known brand with the payment of a certain remuneration (royalty) to the franchisor company, implying uniform high standards of service.

Review of the top 5 popular franchises in Russia

Let's consider popular companies, providing their services as a franchise in the field of auto repair. Analysis of franchise offers on specialized websites made it possible to make a comparative description of the main requirements for franchisees.

Most inexpensive franchise, suitable for a novice entrepreneur would be the White Service franchise. Bosch car service and Fit Service will require significant investments.

Let’s analyze the terms of cooperation for each of the franchises included in the TOP 5 in more detail.

Wilgood

Auto service center Vilgud, who came to Russian market in 2012, relies on the quality of the service stations it opens, and not on their quantity: the franchise network consists of 48 branches and 6 of the company’s own car service centers. The easily recognizable logo in the form of a white and red inscription catches the eye from afar.

If the franchisee starts a business based on an existing auto repair shop, the costs will amount to no more than 1 million rubles; if from scratch, the entrepreneur’s expenses can amount to 4-8 million rubles.

Bosch car service

15,000 branches international company franchisor Bosch auto service speaks about the company's leadership in the field of providing auto services. The Bosch logo is a tall blue pillar with a white arrow and a red and blue name: Bosh Service. The well-known concern in Europe offers 3 main areas of franchising activity.

Depending on the planned volume of investment, a businessman can choose one or another segment of the car service.

In addition to training franchisee employees, Bosch offers:

• business plan;
• software for computer maintenance of automobiles;
• special branded clothing.

Bosch sets quite strict requirements for its partner company - the presence of premises required by company standards: repair and customer areas, spare parts warehouse, store, workshop, reception of vehicles for servicing. The total size to satisfy all requirements must be at least 450 m². The annual royalty payment is RUB 90,000. per year (1400 Euro). On the territory of the service station in Bosch Shop, the annual sale of spare parts from the franchisor in the amount of at least 18,000 Euros must be carried out.

Kia

The Korean automobile concern KIA, whose cars have gained wide popularity in Russia, following car sales, is launching its own line of car services to service its equipment. A car service center connected to a franchise network has the right to count on the support of a single call center, the possibility of centralized purchase of spare parts with discounts affiliate program and assistance in selecting specialized equipment.

The basic requirements for a car service center planning to purchase a franchise are as follows.

Initial investments start from 1 million rubles. with a monthly payment of 2% to the franchisor of total revenue.

Opening a KIA car service center is possible in conjunction with obtaining the status of an official dealer of the automaker.

White service

Cooperation with the White Service company is suitable for a novice entrepreneur, since opening a workshop will require less starting investments- the initial payment can be 400,000 rubles.

The aggressive, red logo with white letters and a waving flag will attract the attention of car enthusiasts. By 2017, the company has 60 car service centers in 37 cities of Russia and continues further active development.

For the franchisor, the organization offers a whole range of benefits, the main of which are:

• providing access to the OLA IT platform, which allows you to select the necessary spare part, set pricing and upload data to 1C;
• supplies of spare parts from global manufacturers on preferential terms;
• possibility of online registration for the service;
• advertising support at the federal level;
• training of personnel in standard company technologies.

Fit Service

The specialization of the last car service under consideration in post-warranty service determined its availability in value terms - entry into the market under a franchise starts from 300,000 rubles, if a service station is being re-equipped with a basic set of repair units. The organization has branches in 19 major cities of Russia. The positioning is for a car service “at home”, allowing motorists to quickly carry out minor repairs or replacement of necessary parts.

How to choose a franchise - what we pay attention to

To choose the right franchise, you should focus on several indicators.

The main ones will be:

• brand recognition. It is best to purchase a franchise from an organization included in the TOP 10. This will allow you to count on guaranteed profits and a proven standard program for integrating your business into franchising;
• terms of purchase. The franchise price should be comparable to the profit you expect to receive after using it;
• payments. The amount of payments must be acceptable to the franchisor, otherwise the economic meaning of such cooperation is lost;
• conditions for termination of the contract. It is necessary to determine in advance the escape routes if the franchise business is unsuccessful.

The correct approach to analyzing these indicators will allow you to choose the best offer.