Create a logo for your brand! It's simple! How to create a logo - step by step instructions from A to Z Unique logo

This page comes with a special online constructor A. Logo Designer is a program for creating a logo online in Russian, which works through a browser. The user does not need to first download the program for creating logos and install it on the computer, the advantage of the web service is that it is available anytime and anywhere, on any device connected to the Internet.

Proposed free program for creating logos is designed to be quick and easy with your own hands. Logo development in the program consists in choosing a design from ready-made templates, editing it and adding text labels.

Online logo generator designed for users different levels, maximum simplicity is designed to make it easier for beginners to create a logo on their own for personal purposes, experienced users and designers will receive a convenient tool for their professional activity. Information for those who are interested in making money on the Internet - How to make money on logos.

Let's see how the logo maker works and how to make a beautiful logo with it.

How to create a logo in an online designer

1 The first step is to indicate who we are

In the "Name" field, you should write the name of the company, website address, your name, line of business or what you would like to see on the logo.

If the logo should have a slogan, click on the "+Add slogan" link. An additional line will open where you can specify a slogan or any desired text that will be placed on the second line on the logo, for example, you can write a phone number or contact address.

Now it remains to select the type of activity so that the logo creation program makes the appropriate selection of suitable icons for the logo, and click "NEXT".

2 The second step is the choice of design

The next step in creating a logo is to choose the right one. appearance from a large number options and click NEXT. The service contains an impressive database of logos on various topics, made by professional designers. Based on the specified text and the selected design, the logo generator will compose the original logo image.

3 Third step - edit the original logo

It's time to edit the created logo. To do this, click on the "Edit logo" button. Here you can choose the location of the picture, the name and slogan on the logo, if necessary, you can change the picture, change the fill color of the picture, the font color and add a shadow. For those who are interested in creating a logo, the program in Russian allows you to create a logo using the Cyrillic alphabet. After all the necessary manipulations with editing the logo layout, you need to continue by clicking on the "NEXT" button.

4 Fourth step - save the layout

If everything suits you and the logo turned out the way you imagined it, click the "SAVE" button, after which you will be asked to create an account in the service so that you can download, create and edit logos from your account. In an already created account, you can at any time create a logo for other purposes or change an already made logo.

After a simple registration in the logo creation service, it will be possible to download the created logo. The online logo software generates 6 color variations of the original layout. The resulting online logo constructor allows you to download for free in png format of small size, as well as purchase high-resolution sources for payment, while the program for the logo itself is provided free of charge to everyone.

There are other free programs for creating logos, including programs for logos in Russian, but the service posted on this page is rightfully considered one of the best, with a large collection of beautiful multi-themed templates developed by professional designers.

# Logo maker for you

We brought together the most experienced designers, managers and engineers and created a logo generator so you can design your dream logo that will lead your brand to success.

# Assistance in building a brand

A brand is the face of your business. Explore all the branding tools offered to you. Check out a font generator that will let you try out different fonts for your company name. The vector logo you will receive will help you build your brand and gain popularity.

You no longer need to spend money on expensive designers. You can create a modern logo yourself!

# Inspiration and trust

Check out the beautiful logos created for you and let your creativity soar! Check out our logo template gallery. It contains not only examples of logos, but also great amount great modern settings that can be used in design to draw a unique logo.

A logo is a graphic representation of a trademark. It is created for easy recognition of the company's brand among consumers.
The logo should be unique and of high quality, to attract the attention of the buyer. The logos were created in order to differentiate the products of manufacturers from the same industry.

The KOLORO company is engaged in the development of one-of-a-kind logos.

There are several types of logos:

  1. Logo "Letter" - one or more letters are used.
  2. Logo "Symbol" - is depicted in the form of graphic or alphabetic symbols.
  3. Logo "Emblem" - a graphic element of the image and text.
  4. The Logoslovo logo consists of letters only.
  5. Abstract Sign Logo - creates a visual form of the company concept with the help of a symbol.

The first logo in the world

The first logo in the world was the image of a dog listening to a gramophone. The dog's name was Nipper.
One of the brothers of the Barro family saw how the dog loves to listen to the Edison-Bell phonograph and decided to capture this moment by drawing a picture "Dog listening to the phonograph".

In 1900, Marc Barraud's brother, Francis, took Nipper's drawing to a disc gramophone company. The owners of the company really liked the picture and they decided to release their goods with this image. But the original version of the drawing, which depicted a drum gramophone, was replaced with a disk one. The drawing became the first trademark of companies: HMV music stores, RCA, Victor and HMV records. The company also began to produce records with Nipper's drawing.
The logo currently uses the music channel of the HWV store.

The evolution of the logos of world brands

The logos of world brands did not always look stylish and concise. Some companies, even though they are popular with consumers, have redesigned their logos. Main reasons:

  • change in direction of activity;
  • following new trends.

Let's look at a few examples of the evolution of company logos.

  • Apple Global Corporation

The first logo of the company was an engraving with Isaac Newton under an apple tree, which was wrapped around a large ribbon with the signature "Apple Computer Co" (1976-1977). The designer of this logo was one of the founders of the company, Ronald Wayne. After the departure of Ronald, the logo was changed.

The second Apple logo was designed by Rob Yanov. Nothing remains of the company's old logo, except, perhaps, the idea of ​​a fruit falling on Newton's head. Apple's new brand name is the rainbow bitten apple (1977-1998).

The logo that we see now on Apple products was changed in 2007. The “apple” became metallic with reflections, but the shape remained the same.

  • Samsung

Samsung means "three stars" in Korean. The company was founded in South Korea. The first three logos used the stars and the Samsung name.

In 1993 the company decided to create a new logo for its 55th anniversary. It exists to this day. It is a blue ellipse in the center of which "SAMSUNG" is written in white stylized letters.

  • Twix bars

The first bars were produced in 1967 in Britain. They were called Raider. But a few years later, in 1979, the name was changed. Raider became Twix. After the name change, the products began to be exported to the United States.

The name Twix is ​​made up of two words, "double" and "biscuit". Twix bars are very popular all over the world. In Ireland, they are still sold under the original name Raider.

  • Coca Cola

Coca-Cola has the most recognizable corporate identity of the logo, which is over 117 years old. The company was founded in 1886 and the logo in 1893. The company's logo is written in "Spencer" calligraphic font. It was created by Frank Robinson, an accountant and friend of the owner of the company.

In the early 1980s, due to competition from Pepsi products, it was decided to change the company logo to New Coke. Having made this marketing move, the company began to lose sales. Consumers did not like the new name for the drink. After some time, the drink was returned to its former name Coca-Cola, thereby the company improved its sales.

  • Pepsi

In 1903 it was created trademark Pepsi Cola. Agree, the first logo of the company is not very pretty. You could say it's a failure.
To prevent this from happening to your brand, you need to contact the KOLORO team of professionals who will help make the logo perfect.

After the Great Depression of the 1930s, Pepsi-Cola was able to prove to The Coca-Cola Company that it could compete with it on the same level.

In 1962, the company changed its logo to a tricolor ball and dropped the Cola prefix. Now it is called only Pepsi. However, the company logo changes very often. What this is connected with is unknown.

  • McDonald's

McDonald's was founded in 1940. The first logo of the company - the image of the chef Speedee . The Speedee logo was later redrawn. In the 60s, Jim Spindler changed the company logo to what we know today. And that's the letter M.

Fashion industry logos (famous fashion brands)

Almost every one of us can recognize and name brand monograms. For fashion houses, the logo has a very importance because most of the fashion houses are named after the founding designers.

  • Louis Vuitton

The fashion house was founded in 1854. The corporate logo of the company is the LV monograms. The color of the monograms and the canvas may have changed, but the logo of this brand has not changed to this day, except that it was slightly simplified in the 2000s.
Brand clothes are made from very high quality materials and therefore the products are expensive.

Louis Vuitton brand products are copied the most. But it is very easy to recognize a fake - in the original, the brand logo is always located symmetrically.

  • Chanel

The first Chanel logo appeared in 1921. He was depicted on the bottle of Chanel No. 5 perfume. The company logo is a double letter C. It resembles two wedding rings that are not closed together. The letter C is the initials of Coco Chanel.

  • Fendi

The Fendi logo was created in 1972 by the company's new designer, Karl Lagerfeld. The brand logo is a large F that is mirrored.

  • Versace

The Versace house logo is very extravagant and extraordinary. It was designed in 1978 by Gianni Versace. The logo represents the head of the representative of ancient Greek mythology - Gorgon Medusa. The designer explained why he chose this character: "It is a synthesis of beauty and simplicity that can mesmerize anyone, just like the clothes produced by the brand."

  • Givenchy

1952 Givenchy starts making clothes High Quality, as well as a line of jewelry and perfumes. The brand logo is very simple and concise. A quadruple G is placed in a square. It looks like Celtic jewelry.

Car brand logos

Winged cars:

Bentley- British luxury car. The characteristics of the car can be described in just a few words - aristocratic luxury. The logo of the car is the letter "B" enclosed in wings. The emblem indicates the power, speed, elegance of Bentley limousines.

Aston Martin The car logo was created in 1927. These are the eagle wings that frame the Aston Martin lettering. The owners of the company compared their car with an eagle. Because the eagle is a fast, agile and predatory bird.

Chrysler- The first American car logo was a pentagonal star created in 1923. After the company joined the German concern Daimler AG in 1998, the logo was changed to "open wings". They demonstrate the virtuosity and uniqueness of Chrysler vehicles.

Cars with animal logo

Jaguar- whose emblem was originally SS - Swallow Sidecar. From English "swallow" means "swallow". After the Second World War, most Europeans had negative associations with the SS emblem (association with the Nazis), so the company's owners decided to change the name of the brand. The Swallow Sidecar was replaced with a Jaguar. Agree, strength, elegance and grace are very suitable for modern Jaguar cars.

Lamborghini- At first, the Italian company was engaged in the production of tractors. Therefore, the bull became the emblem of the company. This animal is very hardy and strong. Now, Lamborghini brand cars are powerful, expensive supercars, and the golden bull emblem suits them very well.

Ferrari- the car logo of this brand is familiar to everyone. Its main attributes are a prancing black stallion on a yellow-golden background with a painted Italian flag at the top of the logo.

Initially, the Ferrari logo was on the plane of the pilot Francesco Baracca, during the First World War. Enzo Ferrari asked Francesco to give him this logo. The pilot agreed and gave Enzo the right to use the logo.

Best music industry logos

Virgin is a British record label. Created in 1972 by Richard Branson and Simon Draper. The label name is very interesting. Virgin in translation from English means "virgin".

Created the Virgin Records logo (the first company), English illustrator Roger Dean.

A few years later, the Virgin brand became very popular among English performers. After signing Virgin with the punk rock band the Sex Pistols, Branson decided that their company lacked audacity. Therefore, it was decided to change the company logo.

Legend has it that one of the artists drew the new logo we know now on a napkin. Branson really liked it. Richard associated the new logo with his company. “Simplicity, attitude and energy are about us,” said Branson.

Sony Music Entertainment- established in 1988 and owned by Sony. Included in the "Big Four" record companies in the world. Sony Music covers almost the entire show business.

The first logo of the company is multi-colored, small triangles in the middle of which were the letters SMV. The logo of the company changed very often. In 2009 Sony Music decided to make the logo completely different. The new logo looks like this: on a white background, a simple red brush effect and the text "SONY MUSIC" appears in the appropriate Sony font.

AC/DC is a world famous rock band. Most people may not know the band's work, but everyone recognizes the AC / DC logo.

Creative director Bob Defrin helped create the rock band's logo. The font was chosen from the Gutenberg Bible - this is the first ever printed book.

Huerth's intention was to create an emblem in keeping with the biblical imagery of the AC/DC song "Let There Be Rock". Of course, the lightning and blood red coloring suggest less angelic influences.

The Rolling Stones are a famous British rock band. Designer John Pasha helped make the band's logo. For his work he received 50 pounds. The designer was inspired by the expressive lips and tongue of Mick Jagger. It was also inspired by the Hindu goddess Kali.

Queen are a British rock band from the mid-1970s. She captured the hearts of many listeners. The logo was created by lead singer Freddie Mercury. He depicted the letter Q (the name of the group), which is surrounded by the signs of the zodiacs of the musicians of the group.

Logo Design Trends 2017

Design trends change almost every season. This applies not only to clothing, makeup and style, but also to trends in logo graphic design.
Logo Trends 2017

Minimalism

Many companies resort to this style, because minimalism is all about simplicity and conciseness. Minimalism uses very few colors. Everything should be simple and executed in the same style, without unnecessary additions.

For example, the well-known application Instagram used this style.

The company's first logo was black and white image Polaroid OneStep camera. In May 2016, the company decided to rebrand not only the logo, but also change the design of the application. Now it's a camera and a rainbow rendered with a gradient effect.

color gradient

Creating a logo with a gradient of colors is a very good move for many companies, because this trend will be at its peak for a long time to come. A striking example is the international payment system MasterCard. The company's designers have simplified the design and used the filling of the geometric shapes of the logo.

black and white trend

Black and white design will always be in trend. Conciseness and simplicity of two colors is always a win-win option.

The best example is worldwide famous brand Nike.

Carolyn Davidson helped create the logo for the brand. The logo depicts the abstract wing of the goddess Nike.

Geometric figures

To create a unique but at the same time simple logo, designers use geometric shapes that are very easy to perceive and remember.

Example - logo YouTube - video hosting service. The brand logo is a “bubble” in the middle of which is the “play” icon.

Lettering

Pretty simple style. Letters are selected specifically for a specific name or text and are used only once.

Lettering includes the company logo. Google. The first company logo was created in a graphics editor by co-founder Sergey Brin. The new Google logo style was designed by Ruth Kedar. It was she who came up with the logo design that we know now.

hand drawn

Hand-drawn logos look clear and “folk style”. A lot of world famous companies use this style.

Johnson & Johnson is a good example of a new trend in 2017. The company logo is very simple - it is red text on a white background, handwritten.


Web animated logos

Web animated logos are the trend of 2017. They look very bright, extraordinary. With the help of Gif logos, you can attract the attention of consumers.

Disney has been using this trend for a long time. Back in 1985, Tinker Bell began flying over the Sleeping Beauty Castle.


KOLORO company will develop for you a unique design of your logo, because our experts are always on the topic of new trends in world design.

Think creating a logo is easy? Think well. Creating a visual image is not just writing a company name in a square or circle. Nice logo should best represent your company. The logo has no place for random elements, because its purpose is to tell potential customers about who you are and what you do. Competent logo designers are now in price, and this is no coincidence. The logo forms the first impression of your business, which influences how customers feel about the brand and their decision to buy your products or services.

How to come up with a creative logo

If you feel that your creative powers have dried up and interesting ideas bypass you, do not despair. Here are some tips to help you fix the situation:

  • Browse thematic sites

It doesn't have to be logo design sites, there are a lot of useful resources with unique content. Look for inspiration anywhere. For example, on sites dedicated to photography. Beautiful, original images will help awaken your imagination and direct your thoughts in the right direction.

  • Learn from others

Working on a logo for a restaurant? Then be sure to look at the templates the best restaurants(especially those that specialize in the same cuisine). Designing a logo for a serious financial company? See how other designers brought their ideas to life on this theme. This is not about copying the ideas of others. Your task is to check which ideas have not yet been implemented.

  • Get to know the company better

Get to know the history of the company's development. What factors played a key role in it? Understand what the mission, vision and values ​​of the company are. What does it strive for and what principles does it follow? Learn the company's approach to workflow and customer service. How do customers see the company? Such information will help you highlight the characteristic symbols of the business. Placed on the logo, such symbols will tell target audience About company.

  • Nothing complicated

Just take a pen and paper and draw whatever comes to mind. When you start overthinking and overcomplicating things, there is simply no energy left for interesting ideas. And when you relax, your hand, unrestrained by thoughts, simply draws lines. Your subconscious starts the creative process, and one of these “random” lines can become decisive for your future logo and, accordingly, the entire brand.

  • Rest

Pause . If you work and think too much, your brain will get tired quickly. And from a tired brain to wait original ideas do not have to. Of course, here you can remember how once a brilliant thought visited you after several sleepless nights.But if you give your brain and body the opportunity to "reboot", then you will work more productively later.

So, more inspiration? Then let's start creating a logo.

Basic rules for creating logos

Here are some simple rules for creating an effective, memorable logo that will successfully cope with the tasks assigned to it.

Keep Simplicity in Mind
By including too much detail in your logo, you risk being misunderstood by your audience. Keep in mind that the company will have to shrink the logo to fit it on key rings or stationery, for example. In this case, the template overloaded with elements will turn into a spot on which nothing can be disassembled.

Matching the brand theme
What associations come to your mind when you think of an aquarium? Most likely, it will be blue, a dolphin, a whale and similar concepts. If a monkey or a zebra is placed on the aquarium logo, it will cause nothing but confusion. Remember that all elements of your logo should be relevant to the brand theme and reflect its scope, goals and values.

Color plays a decisive role
When choosing a color palette, you must constantly keep in mind the image of the brand and the main qualities that characterize it. For example, bright and bold colors are effective at drawing attention, but can also appear harsh; muted shades create a complex, interesting look, but can go unnoticed. Each color carries certain connotations. By painting the emblem in "random" colors, you risk giving the audience the wrong impression of the brand. you can learn more about the psychology of colors.

Font selection
Finding the right font at the right size is not as easy as it seems.

If your logo has text, get ready to try out hundreds of fonts to find the best one.
Experiment with serif and sans-serif fonts, as well as cursive, italic, and bold fonts. Don't forget about custom fonts.

There are three important things to keep in mind when choosing a font for your logo:

  • Avoid popular fonts (such as Comic Sans) otherwise your logo will look unprofessional and the audience won't be able to take it seriously.
  • Make sure your font (especially if it's cursive) remains legible even when scaled down.
  • Limit yourself to one font, maximum two.

Consider using a custom font. An original font will help your brand stand out from other companies. good examples logos of such giants as Yahoo!, Twitter and Coca Cola can serve.

Don't be afraid to experiment
Just because all the banks in your area use gold on their logos doesn't mean you should. No need to copy the best company logos in your industry. If the emblems of other pastry shops often feature images of a rolling pin, you do not have to blindly follow this trend. Don't be afraid to experiment and go your own way.

Use resources and tools online
Whether you're looking for inspiration, help, or collaboration opportunities, you'll find it all on the Internet.

You probably know from your own experience that if you first look for a little inspiration, then starting a difficult business becomes much easier. We advise you to delve into the huge collection of logos on the well-known site Logopond.

If you want to create an emblem on your own, we recommend you the best logo generator. This tool will help you generate an interesting logo in just a few minutes. All you need to do is enter your company name and industry. The service will offer you dozens of beautiful icons. Choose any option you like and download it to your computer. Or edit the color, text, icon, and layout until you see the logo of your dreams on the screen. Logaster offers several versions of the logo for social networks(Facebook, Twitter, Instagram, Google+). Moreover, on the site you can create a business card or an envelope with your new logo. With Logaster, anyone can create a professional logo. This does not require any special knowledge and skills!

45 logo ideas

If you decide to make a truly high-quality logo, get ready to devote a lot of time and effort to this activity. Moreover, you should be aware of the latest design trends. The emblem is the main corporate style your company, which affects the perception of your brand by the audience. A good logo should be liked and easy to remember so that your potential clients would like to return to your site. We have collected for 45 original logos that definitely deserve your attention. We hope they inspire you to create your own masterpieces.

Depending on your artistic talents, creating a logo can be something you can do even in your sleep, or it can be something that will give you insomnia. If you are one of those who find it difficult to invent and draw pictures, this article is for you. In this article, a specialist from Logaster will tell you how to create a logo step by step - from choosing an idea to choosing the format of the finished file. Your logo may not win any awards, but at least you will have a decent logo that you can put on your website or business card. So let's get started! Steps 1 to 4 are dedicated to " brainstorming» when creating a logo. Steps 5 to 7 will teach us how to create a logo design, including aspects such as choosing a shape, font, color. And in Step 8 we will learn how to create the final design as a finished file.

Logo Creation Statistics
Before we move on to tips on how to create a logo, we would like to provide some statistics about top brand logos. Here are a few key points you might want to consider as you develop.

Step 1. Finding an idea for your logo
Online logo galleries like Canva.com and LogoFury.com are great places to get inspiration from designers.

Look at the logos of other companies that are similar to yours. Ask yourself what you like and dislike about them. What works and what doesn't, but don't copy the design - just find what you like and follow that style in your own design. Your goal should be to come up with a logo design that tells who you are, what you do, how you do it, and who you do it for.

Another way to find an idea for a logo is to make a few sketches of the future logo. Write the name of your logo in different styles and fonts, draw different symbols, icons - in a word, everything related to your company and product/service. Perhaps one of these sketches will become the basis of your logo.

Step 2: Think About Your Target Audience
The logo is created not because it is necessary or fashionable. The logo should carry a certain function, the benefit of the company. Therefore, at the initial stage of creating a logo, you should clearly understand who your customers are, what they like, what qualities of your company they appreciate. Finding out is necessary to create a logo that will evoke the feelings and emotions that you need and thus create a positive brand for your company. To do this, you can ask yourself 11 questions that you need to answer before creating a logo

Step 3. Stick to the principles and rules of creating logos
To make a logo really effective, you need to follow certain rules. To know detailed information about the principles of creating a logo, you can in the article, below we have selected the most important principles with a brief description.

The logo must be simple A: The simple design of the logo makes it easy to recognize and allows the logo to be versatile and memorable.

The logo must be memorable: An effective logo design must be memorable and this is achieved through the originality of the logo, which will stand out from others.

The logo must be durable: The logo must stand the test of time - not lose its effectiveness under the influence of fashion or any other short-term phenomena, be "for the future" and effective in a few years. For example, well-known companies do not create new logo, but only slightly improve it, making it more modern.

The logo must be universal: A quality logo always looks great in any environment and in any form.

Step 4. Draw some sketches of the logo
Sketching is a quick and easy way to get ideas out of your head and onto paper. So after you have collected all the ideas, take paper and pencil and draw some examples of the logo. If you do not know how to draw with a pencil, you can use graphic programs such as Illustrator, Photoshop. If they can’t do it, use online logo designers. With their help, you can find the right icon or font for the logo.

Step 5. Choose a Logo Shape
The shape of the logo has a psychological effect on people. With the help of certain forms, you can evoke the right feelings and emotions. For example, a square symbolizes stability and constancy, a triangle symbolizes strength and knowledge. How to choose desired shape logo? Look at the picture below from Logowiks and choose the one that suits your business.

Step 6. Decide on a logo color
When choosing a color for your logo, think about what color reflects your company's personality. For example, if your company is fun, creative, and vibrant, consider using yellow or orange shades in your logo. Using the infographic below, you can choose the color of the logo based on the theme of your business. Click on the picture to view it in a larger size.

Finally, think about what colors your competitors are using. This is important in order to stand out from their background. Sometimes, choosing a color that is the opposite of your main competitor can help customers distinguish you.

Also, don't forget to think about the functional impact of color on things like readability, eye strain, and attention grabbing. To do this, follow the rules below:

1. Stick to 2 primary colors, and don't use more than 4. A small amount allows you to achieve the desired effect.

2. Choose only 1 or 2 primary colors and the rest should be subtle complementary colors.

3. Resist the temptation to add more colors - use more shades instead.

4. Provide enough white space so that the eyes can remain relaxed.

Useful services for color matching
Finding the right color is not an easy task. Fortunately, there are many online services, which will help you with the selection of colors for the logo.

Kuler.adobe.com
The service from Adobe provides a large library of ready-made color schemes, and also using a special color wheel, you can choose colors that will be combined with the desired color. Detailed video how to work with Kuler.adobe.com

Сolorscheme.ru
This is a Russian-language service for selecting colors and generating color schemes. The service works similarly to Kuler.adobe.com, but with slightly fewer features. Detailed video how to work with Colorscheme

Step 7. Choose a font for the logo
Font selection is an important aspect of logo design. The right font can emphasize the dignity of your company, and the wrong one can make the logo unreadable and nullify all your efforts in creating a positive image of the company. At the same time, among the thousands of the most diverse and so attractive fonts, how can you find the one that is ideal for your logo? Click on the picture to view it in a larger size.

Here are some simple tips to help you: Avoid popular fonts Yes, your Microsoft Office suite includes a set of fonts. The problem is that everyone else has it too. Therefore, using a font from your OS library would be a bad idea. The same rule applies to popular publicly available fonts. Be timeless If it seems like everyone is suddenly using a particular typeface style (like the ubiquitous Sketch Block these days), keep looking. Look for original fonts that will make your logo stand out. Remember, the font and logo as a whole must stand the test of time. Trends come and go, and what you definitely don't need is to invest a lot of your time and money into a design that will become obsolete almost overnight.

Choose a readable font. Logo text should look great, and even more readable at a small size. Check how the font will display in different sizes. Give Some Space The great jazz trumpeter Miles Davis once said that the notes you don't play are just as important as the ones you play. Therefore, when choosing a logo font, it is necessary to take into account the distance between characters (kerning). Too much spacing can make the logo look “scattered” and incoherent, while too little can make it illegible.

Use font personality. Your logo is the face of your brand. It is number 1 on the list of your company's touch points with society. Therefore, when choosing fonts, think about the nature of your brand and what you want to convey with your font. Is it speed, strength, reliability, affordability or attention to detail? The style and personality of a typeface go a long way in creating a quality logo.

Useful sites for finding fonts
Among popular services to search for fonts, you can highlight the following.

MyFonts.com
MyFonts is one of those places where you can find all the free fonts at once. In addition, there are paid unique fonts.

Fonts-online.com
Some fonts on the site are distributed for free, but for using it in commercial purposes you need to buy a license.

Webfont.com
Catalog of free fonts (there are Cyrillic fonts). There is a search and filter by font families.

Also see a selection of 200 free fonts for creating logos.

Step 8: Create the final design
After you have made a few sketches of the logo, you need to move on to its actual creation. You can do this in 3 ways: - create a logo yourself in a graphics program; — create a logo using an online logo generator; - use an online logo maker tool.

Create a logo yourself
If you choose this method, you will need to decide on a drawing program such as Adobe Illustrator and/or Adobe Photoshop.

Adobe Illustrator is a vector drawing program. It is often used to draw illustrations, diagrams and logos. Logo design tutorials with Adobe Illustrator:

Adobe Photoshop is the most popular photo and bitmap editing software. Its use ranges from full-featured editing of large photographs to the creation of complex digital paintings and drawings. Logo creation tutorials with Adobe Photoshop:

Create logos with an online logo generator
Online logo generators are a good option if you don't have the skills and knowledge to create logos yourself and don't have enough resources (time, money). We have collected several online services that will be useful to you when creating logos.

Logaster.ru
Russian-language online logo generator with Cyrillic support in logos. We have described the process of creating a logo using this service below. Let's just clarify that after creating the logo, you can download files in raster (PNG and JPEG) and vector formats (SVG and PDF). You can also make business cards, envelopes, letterheads, favicons based on the created logo.

Zillion Designs
This is a simple logo design tool. You can create your logo in just 3 steps, similar to Logaster. In Zillion Designs, you choose all the elements of the logo yourself - the picture, color, font. After successful creation logo, you can download the file in EPS, JPEG and PNG formats.

Hipster Logo Generator
An interesting service for creating a logo. This service is full various tools and settings so you can create a logo that looks exactly the way you want. With Hipster Logo Generator you can create simple but interesting logos. There are also disadvantages - you cannot edit the elements, in addition, the interface is in English.

How to create a logo online
Let's create an example logo using the Logaster service. Go to home page service and click "Create Logo".

Enter your logo text and choose a theme. Click "Next".

The service will offer dozens of logo options. Choose the one you like and click on it.

If you need to make edits, for example, change the text, color, icon, font, etc., then click “Edit logo”.

Use the color matching infographic to help you choose the right font for your business. Similarly, use the tips for choosing a font. If you're happy with the logo, click Save. Download the logo for free (small size) or for $9.99 full size.

In addition to the logo, you can also create other products. For example, business card or form.

Keep listening
Once your logo is created, it's important to stay open to feedback. To do this, show the logo to a test group of people who match your client's profile. You can show them multiple designs or just the one you feel is the strongest. Ask them if they like the logo, what emotions it appeals to. If you are satisfied with the answers, congratulations! You have created a great logo. If not, you might need to redesign your logo.

Choose the right file format for your logo
Your logo can be saved in two formats. One is known as vector and the other as raster. You need logo files in both formats. Vector format (PDF, CDR, EPS, SVG) is used for logo editing, as well as for scaling, printing. Raster format (PNG, JPEG) is used for web browsing. For example, to place your logo on the website, social networks, in the caption to e-mail. To work with a vector, programs such as Corel, Adobe Illustrator, Inkscape (freeware) are used, for a raster - Adobe Photoshop, Pint.Net and others.

That's all! I hope our article was helpful. Do not forget to write what tips you have when creating a logo and share a link to the article on social networks.