You have reserved space at an upcoming exhibition. Of course, we chose the most visited one. And the location is also good. But this is only half the success. To truly get your company noticed, you need a creative stand. Protoplan will tell you what needs to be taken into account so that not a single visitor passes by.

Forget about the banal table skirt and boring curtain background. Why spend money on them if it doesn't help you stand out from the crowd of exhibitors? People rarely approach the dim, poorly lit booth, which looks like all the others, like a twin brother. The stand should reflect the ideas and range of your brand. And only by embodying the creative ideas of your team, you will create something that will attract new clients to you.

1. Use branding in your exhibition stand design

Strong branding is the first rule marketing strategy any company. It reflects the style of your communication with clients. By paying attention to branding, you let people know what makes your business and your offering unique. Branding is no less important when designing and creating an exhibition stand. By labeling each element of your stand in accordance with your corporate style, you create a harmonious appearance, which is difficult to forget. And most importantly, you allow your partners and clients—current and future—to know about your product or service at first glance.

However, exhibition stand branding may go beyond the strict guidelines prescribed in the marketing strategy. Sometimes it is appropriate to use colors and shapes that are not in your company logo. Is your company serious and professional, or maybe playful and friendly? Maybe you profess eco ideas? All this must be taken into account when choosing colors and shapes for an exhibition stand.

Your company's brand should be alive - it should come to life at the exhibition, be as close as possible to potential clients. Create an atmosphere that reflects your company's ideas. For example, a clean and simple stand design will reflect the company's serious attitude, and with proper lighting of the stand areas, it will draw attention to specific products. And if you add interactivity - for example, VR glasses, in which customers can see your products in action, then there will be no end to visitors at the exhibition.

2. Arrange a photo shoot to attract exhibition visitors to your company’s stand

An elementary, but very effective technique for attracting the attention of exhibition visitors in a world dominated by selfies and Instagram. If your budget allows for a photo booth, great. If not, then a simple but high-quality cardboard design in the form of a photo frame with a bright design and a small but noticeable logo of your company will bring you tremendous traffic. Photography helps break the ice when meeting new people and makes it possible to strike up a casual conversation with someone who may very soon become your client. The perfect photo backdrop turns your exhibition stand into an interactive source of entertainment.

Instead of a photo frame, you can use a retractable banner with a photo background, which will have not just a bright picture, but also a logo with business information, for example, the website address. To decide what should be on the banner, carry out brainstorm with your team, let them, based on their experience of communicating with clients, come up with ideas that can attract the “average” exhibition visitor, stop his gaze on the picture, remember it and your brand.

You can attract attention to the opportunity to take photos at the exhibition with the help of animators. Prepare fun props that you can hand out to visitors, or even costume pieces that fit your company's style. Everyone will want to take a photo with the fitness lady at the exhibition sports nutrition or with a video game character at an electronics expo. You can turn one of your banner design elements into a real object so people can interact with it and get a “3D experience.” This is definitely not forgotten.

Take photos and post them on your social networks with some catchy hashtag. This will show customers that you are not a soulless corporation and that you have a personal connection with them. Tag people in photos so their friends can see these posts - this will expand your audience.

And if you want to collect a database, ask exhibition visitors to leave you their address Email so you can send them a photo. Let your exhibition stand have flags or some other elements where your website addresses and social media account names will be placed with a request to subscribe to your company or even to a newsletter about discounts on products.

All these simple steps will allow your company to stay in touch and work with your audience after the exhibition.

There are other ways effective use social networks for work at the exhibition to attract people to the stand. But you need to start working with them long before the event in order to create an information field and excitement around your participation in the exhibition. Come up with original hashtags for your posts so that users can easily find your posts on the Internet. Find out from the exhibition organizers whether the project will have its own hashtag. Use that too. And create a unique tag for your stand.

Tell future exhibition visitors what unique exhibits will be at your stand, share your brand ideology and business style, and try to convince people to come to your stand at the exhibition.

At the event, continue to use social media - create a buzz. Publish photos and texts about what events you are participating in during the exhibition, what you are presenting, what promotions you are organizing at your stand, and share your impressions. Stream live from the exhibition using a regular smartphone on Facebook Live and invite viewers to your stand. A message about your broadcast will be seen by everyone who has not subscribed to your account. Encourage your readers and visitors to use your hashtags to spread the word.

Use geotags in your posts, tag with active links via @ Exhibition Center, the exhibition organizer, and perhaps some visitors.

4. Invite exhibition visitors to come to your stand

The design of your exhibition stand directly affects communication with visitors. A long “bar counter” at the front of the stand creates an obvious boundary between you and traffic, it keeps people at a distance. You are on one side, clients are on the other. And this often creates a barrier in communication.

Get rid of the counter and create a space where visitors can physically enter. Install an interactive display or at least a monitor, thanks to which visitors can receive information about your company, even if they are just passing by. Try installing racks or shelves inside your stand, place products on them that you can hold in your hands, and lay out booklets. Another functional option is a stand with a tablet, on the screen of which a catalog or video presentation can be displayed.

5. Offer at the exhibition what all your clients want

The ideal free giveaway will not only make your brand as famous as possible at the exhibition, but will also attract great amount visitors to the stand - they will all want this “thing” that they see in the hands of other exhibition guests. If your company works in the field of gardening and landscape design, give people seedlings, flowers, and bags of seeds. For a car exhibition, special driver's glasses are suitable - for premium clients, as well as car stickers available to each company or original interior fresheners.

In this age of technology, the ability to charge your phone for free at your booth is another powerful tool to attract visitors. Exhibitors spend a lot of time on their smartphones, checking email and social networks and calling the office. Gadgets run out of charge quickly, and recharging takes up the time that visitors can spend at your stand. Set up a station with cords for different devices, brand it, and while your guests are charging their gadgets, feel free to tell them about your company.

6. Think big to attract traffic to your stand

You can make an attractive exhibition stand of a standard height, but stands that can be seen from afar attract enormous attention. Include components that are set above standards, the way they will be the beacon of your business.

Flags, displays, banners, structures - static, glowing, moving - are clearly visible from afar, and visitors want to know what is below. Vinyl banners suspended from the ceiling, a large screen with a promotional video - all this will work perfectly. Of course, installing such structures at a stand requires good logistics and compliance technical standards. Therefore, make sure whether the exhibition organizers can implement your idea.

7. Make a unique offer at the exhibition

A special offer just for exhibitors is a great way to encourage customers to come to your stand and close the deal on the same day. Discounts cause a stir, which attracts even more people. Those who might purchase your product or service anyway will receive a powerful incentive to save. And those who couldn’t do it before get this opportunity.

To prevent your offer from looking like a giveaway, present the deal in a professional manner that matches your company's serious image. You can communicate your promotion, for example, using a well-designed digital sign - the advantage is that you can use it repeatedly.

8. Show your product in action at a trade show

If you are exhibiting a specific physical product at a trade show, be sure to show its capabilities to visitors. Let them see what it is like, how it is structured and how it works. Let the product speak for itself. Such an installation can run continuously, attracting visitors, or you can arrange presentations at a certain time - do not forget to notify the public about this.

If possible, let trade show visitors test the product themselves. However, if you are selling something large-scale, like agricultural machinery, then a video of how a combine harvester works in the field will be a suitable alternative. Play the video on a loop and let it play throughout the exhibition.

9. Take care of the lighting of your stand

The light in exhibition halls is not always ideal, but even the most modern exhibition center will not be able to provide you with individual lighting for your exhibition stand. And this is a very important point. Integrating creative lighting into your design makes your stand more visible and attractive, helps highlight certain areas, and even influences where visitors focus their attention.

10. Make it interactive at your exhibition stand

An interactive exhibition stand gives visitors the opportunity to do something, interact with the product and brand, making the visit to the stand and the company a memorable one. Testing a product, playing a game, running a contest, or giving away gifts all work great. There are several simple games that can be played at an exhibition. This format of interaction with clients creates a relaxed atmosphere, allows you to relax and begin productive communication.

One of the most effective games at the exhibition is an analogue of an Easter egg hunt. Before the opening of the exhibition, place branded postcards at different points of the pavilion. Everyone who finds your " Easter Egg", should receive a prize. To receive it, a visitor just needs to come to your stand with a postcard. Warn that you will organize a “hunt” in advance - on social networks, on the website. Use thematic tags in your posts.

A few more tips for preparing your dream exhibition stand

●Start preparing the idea and concept of your stand as early as possible - six months before the exhibition, so that you have enough time to organize everything.

●Study your competitors, their stands, see what you can learn and do better.

●Be consistent: A simple way to tie elements of your stand together is through consistency in color, fonts and general view with your company's corporate identity.

●Invest in quality and user experience: High-quality materials used in the construction of the stand and souvenirs are very important for the right experience for visitors to the exhibition.

●Train your booth staff so that they are as prepared as possible for anything that might happen at the show. Explain in the exhibition how to invite and hold the attention of visitors, what to say and how. Ultimately, the work of exhibitors at an exhibition is no less important than the stand itself. Let your employees live up to your brand's message.

● Competent exhibition planning. Make sure that sufficient time is allocated for the task of preparing the exhibition stand. The exhibition preparation tool will help you cope in one click. ExpoPlanner will create your exhibition preparation plan with tasks and solutions for you. How nice bonus- all task deadlines are already set to the Organizer’s deadlines, and you can also add additional tasks to ExpoPlanner or edit automatic ones. This way, experienced exhibitors will save up to 70% of the time on the entire project. We recommend visiting

Vernissage "Seasons"

Photo report from the “Seasons” vernissage

A three-dimensional painting made from various available materials will be very impressive.

You can make three-dimensional paintings with your own hands from literally anything - the main thing is to give free rein to your imagination.
Autumn provides material for creative creative work very generously. The variety of colors and shapes that can be found in nature cannot be compared with any artificially made set for creativity: dry leaves, cones, acorns, pine needles, ash and maple seeds, lionfish, nuts and seeds of watermelon and melon, rowan and rose hips , poppy boxes and other dried flower plants, moss and tree bark. You should try to collect all the listed materials on every walk, during forays into the forest, mushroom picking, and walks in nature. You have to be careful, sometimes there may be a whole wealth lying under your feet. In addition, such collecting is very interesting and develops a child’s logical and creative vision. Children love crafts from natural material, they themselves come up with new versions of work, with passion and can sit for a long time creating the next masterpiece.
If you think that you can only sculpt various figures from salt dough, then you are mistaken. There is nothing stopping you from making a picture out of the dough.

It will decorate any interior and create a cheerful mood in your home. And such work can also be presented as a gift - the hero of the occasion will not remain indifferent to your creativity - that’s for sure!
More from Ancient Rus' This art has come to us. In those days, it was believed that gifts made by hand from dough would bring prosperity and wealth to the home. That’s why our ancestors gave each other such New Year’s crafts with their own hands for the New Year. Salt dough products were considered traditional wedding symbols.
To create a real masterpiece, you will have to try hard, but absolutely anyone can master testoplasty, especially since this technique does not require any unique abilities or expensive materials. If you set a goal, you can find everything you need without leaving home, if you wish. For children, making pictures from salt dough will be not only an interesting, but also a very useful activity, since fine motor skills of the hands are directly related to the development of speech, thinking, attention, imagination, visual and motor memory, and any joint creativity brings them together. We can safely say that modeling from salt dough is a tremendous pleasure, which, in addition to this, gives an amazing result.

On November 3-4, 2017, the annual event “Night of the Arts” will take place in Russia. The motto of the event: “Art unites.” The organizers promise interactive classes, master classes, performances, exhibitions, performances and other events in Russian cities. And we propose to organize another collective photo exhibition!

Photo exhibition will open November 3, 2017 In addition to the virtual exhibition on the community website, we will arrange a real exhibition in the hall of the Moscow library No. 100. Needless to say, scrolling through photographs on a monitor and seeing them live is a completely different experience for the viewer. And the author looks at prints differently than at “digits”. Take a look at the previous exhibition about childhood.

Carefully read the terms of participation and photo requirements. The deadlines are very tight, so you will have to work hard to meet the appointed date. The deadline for accepting photos is October 12, 2017 (no later than 23:59 Moscow time on October 12, 2017)

What photos are we waiting for?

Select one or more topics.

Topic 1 “Hommage” (curator ironrations )
There are a lot of people in the community interesting photos created for the briefs “Reconstruction” and “Photoduel”. They are examples of homage. We invite you to talk about works of art (and masters) that are significant to you by recreating them in photography. The viewer will guess or recognize the original work, and maybe get acquainted with a new author through your work. Let this collection of homages be a tribute to the masters of the past. Please indicate the title and author of the original work.

Photo mystery. Try to guess where is the original by Christian Coigny, and where is the work of our amateur photographers: tey51 , ilsiyarz , lotos_tea

Photo 55nika homage "American Gothic" by Grant Wood

Topic 2 “Museum” (curator tey51 )
We invite participants to represent the Museum through photography. There is no need to engage in the usual photographic recording of any item from a museum collection. But to conceptually connect the exhibition with the audience, with the creators, with service personnel, to show exactly the atmosphere of the museum space. I would like to see a visual reflection of the meaning of the exhibits presented. At the same time, the museum can be absolutely anything, from a small school to a landscape park...

Photo tey51

Topic 3 “Vintage postcard” (curator er_anna )
We offer to create an antique greeting card of any genre (portrait, still life, landscape). The theme for the card can be Christmas and New Year, Easter, Valentine's Day, birthday, wedding and other holidays. We expect kind, slightly naive photographic images in the spirit of greeting cards of the 19th and early 20th centuries. Signature allowed: a short traditional congratulation.
Examples of vintage postcards

Photo katharinaviplab

Topic 4 “Street art and people” (curator ironrations )
Street art, contemporary urban art - these are graffiti, sculptural installations, non-commercial posters, small “plants” in public places objects. Street art is not only for beauty and self-representation of the artist, not only for the design of space. The most interesting thing is how a person interacts with an object of street art: he stopped, thought, looked closely, played, photographed, what emotions he experiences, whether he keeps the object or destroys it. Or maybe the passerby himself becomes part of the work of art? The photographer sees this. Photos are accepted not just of interesting street art objects, but of stories of people’s interaction with these objects.

Photo faja_dar

Who can send photos: Community members If you have not yet joined our community, you can do so at any time; we always welcome new members.

Deadline for accepting photos: 10/12/2017 (no later than 23:59 Moscow time on October 12, 2017)

Where to send: Subject of the letter “Photo exhibition”, address [email protected]

Photo requirements:

1. Type of photography (subject, interior, reportage, staged): at the discretion of the performer.
2. Number of photos: from 1 to 15
3. Purpose of photographs (catalogue, booklet, private collection, etc.): photo exhibition, photo exhibition booklet.
4. Output format:
For selection JPEG, from 800 to 1000 on the long side, aspect ratio at the discretion of the artist.
For print TIFF or JPEG, resolution allowing printing in A3 format
5. Picture color: at the discretion of the performer
6. Level of retouching/processing: Any type of processing that meets the requirements is allowed.
7.Image requirements: Photos will NOT be accepted:
- in the form of polyptychs (diptychs, triptychs, etc.);
- with frames and passe-partout;
- with watermarks and signatures. A signature is allowed only on photo cards in the form of a short traditional greeting (for example, “Merry Christmas”, “Merry Christmas”).
8. Requirements for accompanying text
NECESSARILY indicate in the accompanying text to the photographs
- Name of the author (how the photographs will be signed at the exhibition and in the booklet, we recommend indicating the last name and first name)
- Name tag in
- Indicate whether you are ready to participate in a live exhibition in Moscow. Below are the conditions of participation and registration fee.
OPTIONAL please indicate:
- What country are you from,
- Title of the photo,
- Date of shooting, city of shooting,
- A quote or short explanation for the photo
9.Additionally: We ask all authors to send a self-portrait for publication in the "Our Authors" section. You can attach to the self-portrait any text that you would like to publish about this exhibition.

By sending works to the photo exhibition, the participant confirms that he has copyrights to the submitted works and agrees that his photographs can be used by the organizers at the photo exhibition, in electronic and printed catalogues, advertising booklets indicating the name of the author to inform the audience about the photo exhibition without paying royalties rewards.

Procedure for preparing the exhibition:

After collecting photographs, curators will select those that meet the requirements and themes of the exhibition.

Photos by different authors must be combined with each other. It is possible that a photograph will be rejected not because of its quality characteristics, but because it does not fit with the others. If a photograph needs to be slightly modified to be included in the exhibition (for example, cropping, changing the aspect ratio), the curator will contact the author with a proposal by mail. Again, the change may be to better fit the photo with others, not to “improve” the photo itself.

The exhibition will be located in the hall of collective expositions of virtual exhibitions. Participation in virtual exhibition free.

IMPORTANT: If the author wishes, photographs selected for the exhibition can be exhibited in the exhibition hall in Moscow. The registration fee is 100 rubles per photo. The funds are used to print and frame the photograph with a passe-partout. If you don’t have any money at all, but want to participate, write to us, we’ll figure something out!

Conditions and procedure for participation in a photo exhibition in Moscow:

1. Indicate in a letter with photographs that you are ready to participate in a live exhibition.
This means that you have high resolution photographs for A3 printing and are ready to pay the registration fee.

2. If your works were selected by a curator, he will discuss with you by mail which photographs to print and tell you how to make a translation. Please be prepared to send high-resolution photographs and the deposit promptly, within 2-3 days.

3. Community moderators will prepare the collective exhibition for the opening and report on the progress of work.

We are waiting for your photos and hope to see you and your guests at the exhibition on the night of art!

Ask questions in the comments to this post, directly to the curator and all moderators. We will be happy to answer!

As you know, products are divided into tangible (goods) and intangible (services). Let's start with recommendations for presenting tangible products at an exhibition stand.

Engage visitors with your product. Direct contact with the product has a significant impact on customers, allowing them to feel it better, form their own attitude towards it, and therefore bring the purchasing decision closer.

Try to present samples of your products so that visitors have free access to them, can personally test them, check their technical characteristics, and evaluate their quality.

Show what your product is made of. People are always interested to know what's inside (photo 2). If possible, show a cross-section of your product. Allow the client to see what is usually hidden from view.

The quality of the raw materials suggests the quality of the product. Research shows that we tend to think by association. If you place a birch log next to a piece of furniture (photo 3) or place a bottle of vodka on live wheat (photo 4), customers will believe that the product is made from natural materials. Take this feature of perception into account.

Before making a purchasing decision, the customer needs to choose what suits his needs. Thus, the main task of the stand is not just to present the widest possible range, but facilitate choice.

The easiest way is if the main goal of your participation in the exhibition is to present a new product. In this case, it becomes the central exhibit, and the other assortment is presented as an addition.

At seminars I am often asked the question:“How to present a wide range of products in a limited area?”. First of all, you need to determine which products will be of greatest interest to your target audience. Choose the most popular positions that bring you the main profit. Organize the exhibition so that visitors' attention is focused on them.

Large equipment and machinery are often displayed in an open area. In this case, it is necessary to take into account the possible influence of weather factors (rain, snow, wind, cold, heat, etc.). Provide your company's employees and visitors the necessary conditions for conducting negotiations and viewing exhibits.

As you know, many important things are forgotten because they seem obvious. Here are some more simple but important tips.

Your products should look perfect. We think by association - it looks good, which means it works well. As you know, the eyes are the first to “buy”. Dust, chips, scratches, even marks from hand touches should not spoil the impression of your goods.

Arrange goods so that they are easy to inspect.Exhibits should be visible to the main flow of visitors; their view should not be obscured by stand staff. Products that are expected to attract increased attention should be placed so that people standing near them do not interfere with the work of the stand staff or the movement of other visitors.

Now let's take a look Features of presentation of intangible products at the exhibition. As is known, an intangible product is inseparable from its source, i.e. companies and people who produce it. Therefore, when providing information, consulting, educational and other services, the characteristics of the supplier and the quality of its employees are of particular importance.

When setting up your stand, please pay Special attention elements corporate identity– compliance with corporate colors, the writing of your company name, logo, as well as a description of the profile of your activities, your product and the benefits that customers will receive.

Show what sets you apart from your competitors, what is the value of your offers, how your services can be used to solve problems and develop your clients’ business, how thanks to you they can save time and resources, reduce costs, and make money. Give a convincing answer to the question why visitors should choose you and your product.

“Materialize” your product. Use attributes that will make your product more tangible for the client - photographs of completed projects, videos demonstrating how you work and why you can be trusted, selections of publications about your company in print media and on the Internet, certificates of compliance with quality standards, certificates of specialized government agencies or industry associations, Thanksgiving letters, awards, diplomas, etc.

Note. As a rule, large photographs or large graphic images attract attention and are remembered better than several small ones.

Are you preparing for an exhibition? Take care of the most important things!
The key to success is in the hands of your staff!

Order a training
for your company's employees.

Vera Khairutdinova

Artist, member of the Creative Union of Artists of Russia, designer. In 6 years exhibition activities organized and held 29 personal exhibitions, 9 of which were in China.

The main advice for aspiring artists: do not be afraid to exhibit your work. I am sure that by following the further plan, you will realize your dream and hold your first exhibition.

How to tell about yourself

Write a resume

Include information about the place of study, about exhibitions indicating time, place, name. Surely you have participated in group activities. Constantly update your resume, add new art-related events, and delete less important ones. Also write about internships, master classes, bonuses, awards, if any. Add your photo.

Write a biography

Briefly tell us about yourself. Literally on half a page: write about who you are, where you were born, where you studied. Probably, some of your works are in private collections (even if you donated them) and, possibly, in different cities of Russia or abroad. Add this information too.

Prepare a booklet

This is an optional item, but it allows you to present information about you in a bright and colorful way. Post your photo, a photo of one or more paintings. Add brief information about yourself, what you write, contacts, mention your website or pages on social networks. A good option is a double-sided A5 leaflet. More informative than a business card, and also inexpensive.

Create pages on social networks

If you have them, post photos of your paintings more often. Very interesting are the shots in the process of painting, in the open air, and photographs of paintings in the interior. Ask to be photographed at work. Make short videos.

Register on artist portals

Perhaps some of the other visitors will want to purchase your work. The main advantage of such sites is that when your name is entered into search engines, your paintings will be among the first links in the search results. You can use these sites to post your work:

How to prepare works for an exhibition

Decorate the paintings

Paintings need to be framed in baguettes; for watercolors it is better to add a mat. Don't forget about the fasteners. IN Lately I switched to gallery-stretched canvases, 4 cm thick.

I kill several birds with one stone: I save on decoration (baguettes are not cheap) and make it easier to transport the paintings. Frames are heavy and fragile, they are easy to damage, it is necessary to protect the corners with special corners, and if so, then we count every kilogram. And gallery-stretched canvases are lighter and more convenient for transportation and packaging. In addition, such works look stylish in modern interiors.

Signatures

Be sure to sign on the front side of the work. On the back, indicate your last name, first name, title of the work, size of the painting (write the height first, then the width), material (for example, “canvas/oil” or “watercolor/paper”), year. You can sign with charcoal, then be sure to secure it with a special spray or hairspray so that it does not fall off.

Take pictures of the paintings

Best to spend professional photography. Photo good quality You can use it for a catalog, album, booklets, prints (making copies) or when printing on clothes and accessories.

But such photography is expensive, so at first you can take photographs yourself. For shooting, it is better to take the work outside and shoot in the shade. Then trim off the excess and process it in a photo editor. Make sure that the colors in the photo match the actual colors in the painting.

To store photos of paintings, create a separate folder on your desktop. Pictures can be pre-sorted into collections - this way you can always quickly find the ones you need. For photographs of paintings in interiors, also create a separate folder, as well as for photographs from plein airs and your photos at the easel.

Make a list of jobs

Make a list of all your paintings in a table. You can sort by collection or year. So you yourself will understand how many paintings you have, and put things in order. In the table, indicate the number, name of the painting, year, size, material, if necessary, cost, attach a photo. I add notes to paintings when they are sold or placed in a collection. Be sure to mark the paintings that you are donating to an exhibition or somewhere else.

What else should you consider when preparing for the exhibition?

Name

Come up with a name for the exhibition in accordance with the style and theme of the paintings. Select works according to the concept so that together they look good and logical. Make a separate list according to the principle described above, only include in it those paintings that you want to demonstrate at this exhibition. Write about how the idea of ​​painting came, a story about the collection.

Site selection

There are many opportunities to exhibit for free: exhibition halls, galleries, business centers, libraries. Ask questions by mail or phone, come in and meet in person, ask if the staff can post your work or recommend who is best to contact. Show off your paintings.

If you are in Moscow, you can contact the head of the “Art in Nature” project Valery Senkevich or the Izo Art Gallery in the Romanov Dvor business center - for little money you can take part in a group or personal exhibition.

Packaging and delivery of paintings

Take care of your packaging in advance. Of course, it all depends on where and how you are going to transport the paintings.

• If the work is framed, protect the corners - a small chip on the frame can ruin the whole look.
• If you are delivering by car and not very far, a layer of plastic film and bubble wrap will be enough.
• If you are transporting long distances, transport companies suggest adding cardboard packaging or rigid sheathing.
• When transporting paintings abroad, do not forget to obtain an export permit. In Moscow, this is done by the College of Experts on Cultural Property. The cost for artists is 500 rubles per painting, but sometimes it is possible to cheat. Works from one series can be framed as a diptych or triptych and paid for as one painting.

Arrangement of paintings

Think in advance about how your work will hang. There should be 140–150 cm from the floor to the center of the picture. Check the lighting. It is best to use spotlights. If you exhibit in a gallery, they will definitely help you with hanging.

Press release

Specialists helped me make my first press release. The text should contain the name of the exhibition, brief information about you, what will be presented, the address, duration, opening date, telephone number. You can make further press releases yourself using the example of the first one.

Invitations

Issue invitations to the opening of the exhibition. Indicate the name, address, time, phone number, what other events are planned (I often invite singer friends to perform). And send it out! It is very nice. I prepare a list of those I want to invite in advance and note who agreed to come and who did not. This way you can roughly count the number of guests in order to decide on the number of drinks and snacks for the buffet.

Photographer

Be sure to invite professional photographer. You can post photos from the exhibition on social media pages and send them to guests and friends. Such photos will remind you and your event.

Shooting video

A nice addition to your portfolio, although not required. If you decide to make a film about the opening of the exhibition, discuss in advance with the operator what you want to see in it, what close-ups are important to you, interviews with what people. In general, write a script for your evening and movie. When you apply for the next exhibition, don't forget to attach a link to it.

Your image

Think over your appearance in accordance with the concept of the exhibition and its location. If necessary, contact a stylist who will take care of your hair and. Such details will help you create a cohesive image that will definitely be remembered by your guests and will delight you in photographs for a long time.

Opening speech and communication with guests

Greet the guests and briefly talk about the paintings. Don't forget to thank the people who came to you. Pay attention to each guest, walk around the room, make acquaintances, communicate, find out where the person learned about your event. And be sure to enjoy your evening!

Buffet

Of course, you can do without it, but usually guests come to the event after work, and a glass of water or champagne would not go amiss. It all depends on your budget, you can add baked goods and snacks. Guests will appreciate such signs of attention.

Closing

Conducted upon request. You can invite those who didn’t make it to the opening.

Of course, organizing the first exhibition is an exciting and difficult event, but at the same time it is a way out new level professional development. Think about where you would like to see your paintings, tell your friends about your plans, ask advice from people connected with art, send your resume. In general, knock on all doors and show your creativity. And then the first exhibition will be the beginning of a series of exciting events that will open up new facets of your talent and give you many amazing acquaintances and discoveries. Good luck to you!