Business– this is a fairly broad concept, which is why it can be realized in entrepreneurial activity Almost every person can do it.

If you don't have a lot of money to start your own business, it's worth exploring how to become a dealer to earn money by representing a large company on the market.

Entering this business is not so easy due to serious competition, but if you meet all the employer’s requirements, you will receive a good source of income for a long period.

How to become a dealer and what is it?

If you are interested in the profession of a dealer, then first it would be a good idea to understand what a dealership is, so as not to make serious mistakes at the work stage.

You must really assess your strengths and abilities before entering this business!

Who is a dealer and what does he do?

WITH in English word dealer (dealer) translated as trader.

This is a fairly broad concept, so traders are also called dealers securities(currency pairs) on international markets, and an official sales representative of a large company, and an entrepreneur, and even a croupier who plays the game.

Most real chance to become a dealer– start collaborating with some large company (international or domestic), selling its products in your hometown.

As a dealer, you will perform a variety of responsibilities:

1. Popularize the product in your home region.
2. Provide customers with all information about the product and the manufacturing company.
3. Build relationships with representatives of different industries for better market coverage.
4. Convince customers to buy products from the company you represent.
5. Fulfill sales plans and bring profit to the company you work for.
6. Keep up with new products.
7. Organize exhibitions and other events that will help sell more goods, etc.

We will talk, first of all, about the dealership, as the official representative office of a large company. This is actually the same business, only with a number of special advantages.

If you decide to become a dealer:

• you will be able to save significantly on the advertising campaign, since it is taken over by the conglomerate that you represent;
• you will not have to hire many employees with whom you will have to share part of the profit; you can handle this work yourself;
• get the opportunity to organize your network in almost any region if you implement quality goods.

In general, we can safely say that this work is promising and profitable, if, of course, you have the necessary character traits to become a dealer.

What qualities must a dealer have to become a representative of a large company?

No matter how attractive this job may seem to you, you should remember that not everyone can become a dealer.

When looking for sales representatives, companies (especially if we are talking about international corporations with billions of dollars in turnover) put forward a number of requirements for applicants.

Conditions that must be met to become an official dealer:

1. Be official to have more opportunities to promote the product.
2. Financial stability and success of an entrepreneur - losers and almost bankrupts have very little chance of becoming a dealer.
3. Have experience in business - cooperation agreements are concluded with young companies less often than with those that have their own history.
4. Have a “clean” reputation - if you have been seen in a number of semi-legal transactions or are not distinguished by honesty in conducting business, a world-famous employer will not want to have such a representative.
5. Know what the corporation you want to represent does.
6. Offer several ideas about how exactly you are going to promote the product to the market.
7. Have the necessary technical base and infrastructure facilities (not all companies require this).
8. Be prepared to invest your money if necessary.
9. Possess a number of necessary qualities, for example, the gift of persuasion, charm, punctuality, responsibility, initiative, etc.
10. Constantly grow and develop, have the ability to learn - many large companies They constantly conduct courses and trainings for their dealers, attendance at which is mandatory.

As you can see, there are a lot of requirements, but they cannot be called too complicated.

If you are an experienced entrepreneur with a stable financial situation, then you are unlikely to be denied the desire to become an official dealer.

How to become an official dealer and make good money from it?

Large companies became such because they constantly expanded and conquered more and more of the market.

One way to do this is to hire a number of sales representatives who would distribute the product in the regions.

If you like this type of activity, then you need to think about becoming an official dealer.

What documents are needed to become an official dealer?

Before you go to an interview in hopes of becoming a dealer, get all your documentation in order: constituent documents companies, existing contracts, etc.

If the interview will take place successful, and you will be hired as a representative and will be required to present a number of documents.

Each company has its own requirements for documents, but in most cases the list looks like this:

Some of the papers will have to be notarized, but your future employer will tell you in more detail about which package of documents and in what form you need to present.

Serious companies issue certificates to all their official dealers.

You will present this certificate when offering a particular store/salon to take some product for sale or use.

This certificate does not have a single sample; it is issued by the company itself. The document may look different:

Where can a dealer look for employers?

The easiest way to become an official dealer is to look for vacancies on the Internet.

This can be done using the following resources:

• https://www.businesspartner.ru/poisk-dilera-optovika.html
• https://www.proizvoditeli-rossii.ru/ishhu-dilera
• https://dealeram.ru
• https://www.postavshhiki.ru/ishchu-dilera

Select those offers that interest you, make a good resume and send it to the specified addresses.

You can do it differently: for example, you have and would like to become an official dealer in this company https://www.benata.ru/diler.html in your region.

This means that you should send your resume to a specific address, and you will look for other options if you are rejected here.

You, as a dealer, will be offered two options for cooperation:

By working capital.

Roughly speaking, you will have to meet some minimum sales and profit plan.

Dealers that do not cope with the task are usually terminated.

According to legal content.

You will become not just an official certified representative in a certain region.

You will become a person who must form your own dealer network to promote a product.

If your resume is of interest to the future employer, you will be called for an interview (by the way, it can also be conducted via Skype if the main office is located far from you).

How well you do in the interview will determine whether you get the job or not.

Your chances of becoming a dealer will increase if at the interview you:

1. Show awareness of the company’s affairs, its products, and turnover.
2. Suggest specific steps for your dealership.
3. Demonstrate confidence and ability to persuade your interlocutor.
4. You will look representative, as befits a dealer of a serious corporation.
5. Show exactly how you differ from other candidates for the better.

How to become a successful dealer?

If you do everything correctly, you can easily become an official representative of a corporation with which it is pleasant and profitable to work.

But it depends on your successful work how long you will last in this business and how much you can earn.

Here are some tips for those who want to become a successful dealer:

1. Choose wisely who you want to work for - sometimes the problem is not the dealer himself, but his employer.
2. The product you sell should not be too expensive, but at the same time be of good quality.
3. Choose in-demand products for dealership; there won’t be much demand for too exotic goods, which means you won’t earn much.
4. Build your client base and constantly strive to expand it.
5. Appreciate your regular customers, who give you most of the profit, offer them small bonuses and benefits.
6. A successful dealer looks good, smells good, speaks well, smiles radiantly, and people like him.
7. Be moderately persistent when interviewing potential clients– without it you can make profitable deals.

It is also very important to constantly learn and polish your skills, because without this you are unlikely to achieve great success in the dealership.

Is it possible to become a dealer without investment?

If you want to become a large regional dealer, then get ready for the fact that you will have to invest a fairly large amount of money, which will go towards:

• purchase of goods;
• payment for storage facilities;
• staff salaries, etc.

In this case, investments will amount to hundreds of thousands of rubles, and no one will give you a guarantee that you will recoup these investments, and even in a short time.

But don’t get upset ahead of time, because you can become a dealer even without financial investments.

3 ways to become a dealer without financial investment:

Sales of goods.

In this case, the work is done according to the principle: first - products from the manufacturer, then their sale by the dealer, and only then - money for the manufacturer.

Many dealers work exactly according to this scheme.

Work to order.


Let's say you offered a product to a buyer. He selected several items and gave advance payment.

You place an order for the manufacturer, when he fulfills it, transfer the batch of products to your client, receive the rest of the money, and send it to the manufacturer with the deduction of your remuneration.

That is, in fact, you work without your own investments.

Official representative of the company.

A large company hires you to work as a dealer, but, in essence, you are a sales representative who travels with price lists and product samples, offering all this to customers.

For successful transactions you receive a salary.

Are you determined to become a successful dealer?

Video about the features of the profession and about choosing a niche for you:

If you love working with people, have the gift of persuasion and are good at business, then you are absolutely right in what you think, how to become a dealer.

In this type of activity you will surely achieve success.

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"If you don't believe in cooperation, look at what happens to a cart that loses one wheel."
- Napoleon Hill -

Beautiful Life Co.LTD. (OOO " Beautiful life") is expanding its dealer network in Russia and invites organizations, individual entrepreneurs and individuals interested in creating a new business with a high level of profitability to cooperate.

We offer to become our Exclusive Dealer in your region of Russia!

Our company has own production, providing batches of any volume without violating delivery deadlines.

You receive a fixed dealer fee and reimbursement of logistics costs up to 100%.

You are getting standing orders and clients from your region. And also customers who will buy additional services from you such as INSTALLATION. And this is another plus of 100% profit!

The main principle of the Manufacturer's dealer policy is the principle of honest and transparent partnerships. The Dealer’s activities are carried out on the basis of a dealer agreement concluded between the Dealer and the Manufacturer, which stipulates the mutual obligations of the Parties, the amount of price discounts provided to the Dealer and other terms of commercial relations.

We are convinced that our cooperation will be long-term and mutually beneficial. Take the first step towards a fruitful and successful development Your Company right now!

SPECIAL OFFER! Only for our Partners!

Dear partners! We offer you a DISCOUNT of up to 100% on freight forwarding services! The offer is valid with a limited quantity! You can take advantage of this offer after concluding the contract. For more detailed information, please contact your manager.

For designers

The company offers special conditions for working with designers, design bureaus and studios, people responsible to customers for the selection of materials and other interested parties.

You will really like our working conditions, flexibility and agility in relationships, quality of service, all this will definitely help in your immediate work.

We know how to build partnerships and appreciate every minute of communication with you!

To apply, please fill out the form. We will contact you as quickly as possible. If you have any questions, please indicate them in the form as well.

Retail chains

Our company produces completely New Product, to a greater extent, not yet known to the consumer. The popularity and demand for our 3D panels is increasing every day. By offering cooperation to Large Retail Chains, we understand the risks when including a new product in the assortment, the demand for which and sales dynamics are unknown in advance. Therefore, we are ready to minimize your risks by offering CALCULATION AFTER SALES OF PRODUCTS. A transaction aimed at selling goods for sale is formalized through a commission agreement.

The prepaid payment system is more welcome by us, and accordingly the amount of remuneration will be significantly higher.

More detailed information about cooperation with Trading Networks and the sale of our products there, is condemned and agreed upon individually.

To apply, please fill out the form. We will contact you as quickly as possible. If you have any questions, please indicate them in the form as well.

A nice bonus for our partners!

FREE SHIPPING

We will reimburse up to 100% of the shipping costs of your orders.

* This offer does not apply to sample delivery and cannot be combined with other special offers. store offers. More detailed information You can get it from our managers.

What is required of you:

A dealer can be a legal entity of any form of ownership or an entrepreneur operating without education legal entity, meeting the requirements of our Company:

1. It is welcome to have a store, office, showroom, retail space, design studio, or any premises where you could carry out your activities;

2. The presence of qualified employees on staff who will be entrusted with the sale of goods;

3. Possibility of transferring orders via telephone, email;

4. Willingness to implement advertising and marketing policies agreed with the Company;

5. The presence of any web resource is welcome: an online store, a business card website, a blog, a group, a community on social networks, etc.;

Dealers are people who take goods in bulk for subsequent resale to sellers or stores individually or in small quantities (and not just drug dealers, as many are accustomed to believe). Most newcomers in this business do not want to make special investments: they are afraid of “burning out” if they suddenly don’t buy the product, there is not enough money to start, or other reasons, it doesn’t matter. For product owners, this desire is often not to their advantage, so there are not many options to implement their plans.

How to become a dealer without investment?

Method one - selling to order

Perhaps you have seen in the price lists of online stores the note “made to order” next to the indicated cost of the product. It means that you must first deposit the full cost of the goods into the seller’s account, and only then, after some time, they will transfer it to you for use. If you look at the situation from a business point of view, it looks like this:

• The dealer enters into an agreement with suppliers for the delivery of goods at the dealer price (in some cases it is possible to work without an agreement).
• The product is offered for sale at the dealer's outlet. More precisely, not the product itself, but the lines in the price list and promotional materials.
• Buyers are charged an advance payment, for which the dealer purchases goods from suppliers.
• The purchased product is transferred to the buyer.

Please note that if you work according to the “made to order” scheme, it is better to cover the segment of the market for medium-sized goods. price group(5-20 thousand rubles). It will be easier for customers to buy cheap goods in a nearby supermarket, albeit at a slightly inflated price, but quickly and immediately. If the goods are too expensive, you will have to spend extra money on renting a good office or store. For example, the same car dealers, in order to impress customers, are forced to rent large areas for showrooms.

Method two - goods for sale

Many manufacturers provide for this type of cooperation. The dealer is given a certain time within which he must sell the product. After deadline, the goods will need to be paid, and the amount will be 1-2% higher than if you paid for everything at once, so the risk of “burning out” does not disappear. If you fail to meet the deadline, you will have to compensate suppliers for losses. Only in rare cases can the goods be taken back from you (the terms of return must be specified in the contract).

Method three - free testing

If the manufacturer with whom you are going to cooperate agrees to send free samples of their products so that you can try them “in combat conditions,” then you are very lucky. Most suppliers do not want to work according to this scheme, so the chance to check a product for free is extremely rare.

Method four – become an official representative of the company

By choosing this option, you will receive advertising, information and consulting support, assistance in development, trade organization and, most importantly, a guarantee that the product you are selling will be of interest to the end consumer. In addition, advertising specialists are involved in promoting the product, which saves you from having to do it yourself.

As you can see, it is quite possible to start a career as a dealer without investments, without risking anything (or almost nothing, as in the case of taking goods for sale) and without being obligated to anyone. Of course, you will have to put in a fair amount of effort, which will eventually have to pay off.

Readers' opinions

I read the title of the topic - “How to become a dealer?”, I don’t know about you, but I immediately have associations with drugs.

Qwer, I think that “test in combat conditions” means testing the ability of a product to arouse interest among consumers and its quality, of course, too. If consumers buy the first small batch of goods and speak well of it, then they can safely purchase an even larger batch (this time with their own money) and sell it without any problems. The dealer, by the way, can also thanks free samples study the characteristics of the product offered to him for sale.

The idea is good, but there are also a lot of risks. First of all, I think you should study the market and test the quality of the product. In this case, you need to thoroughly study the product you are selling. And only then offer implementation services. In general, it’s a troublesome task, but worth it.

There are risks everywhere. And even more so, dealers, but here usually dealers are not just ordinary people, but those who have been engaged in some kind of art for years. For example, a person who is a fan of paintings can easily become a dealer in this area, since this is his element, and he will not buy low-quality goods for a lot of money.

If you become a company representative, there will be control from the company, which will not have a very good effect on your desire to sell. But less and less is given for the sale of goods every year. If they provided children's goods for sale, I would open a store myself.

Many trading companies offer to become distributors or dealers only for their regular customers which have proven themselves with positive side on the basis of an agreement concluded with them, but not a single one foreign company will not give goods for sale to a supplier they do not know; this is very risky for them.

Angelica

For my dacha, I ordered different tools from the factory for cultivating the land. After payment, I was offered to become a dealer in my region. Unfortunately, at that time I could not do this, since I had just bought the product, and it was winter, and I did not test it in operation. Then it was already too late. I checked the markets specifically in the fall and they were already selling their goods with all their might.

Before becoming a dealer (that is, making a good investment financially and organizationally), it is wise to work as a sales agent (that is, the “made to order” option or something similar in essence). Thanks to this, sales tools will be formed and a circle of regular customers will be developed. And in general, you can feel confident in this sales market.

Dara, I was also offered to become a distributor through a company that distributes cosmetics, one of the cosmetic lines, but I was not satisfied with their working conditions. They have a sales plan, and hence bonuses and cash rewards, but this is acceptable for those who are free from other work, and this takes a lot of time.

Angelica

I will be experimenting with different fertilizers this summer. If it works out, I might think about selling it. At the same time, I will conduct an experiment with film and polycarbonate. You can conclude an agreement for the sale of Svetlitsa’s film, this is still rare in our country. But I'm more interested in vermicompost. True, it is expensive and I’m not sure whether they will buy it in the villages.

Dara, why is he so good? It’s just that I also have a problem with flowers, they don’t grow well, they put out leaves, but they don’t bloom. I tried to make different soils, but it didn’t make any sense, they were still capricious. I read a lot of reviews about the HB101 fertilizer, but they don’t send one or two packs, but only a batch.

Angelica

Oh, about the flowers, it’s all chemistry. I bought flowers at the market for planting, they all bloom and are so beautiful and alive. But I planted them from the hypermarket, but they don’t bloom and even grow poorly. I think that initially you need to buy good planting material. Regarding dealership, it’s a good idea, especially since now many products are offered for sale, but it is important to take into account the demand in the region so as not to make a mistake with the niche.

And I have with car dealers. Everyone thinks to the extent of their depravity, as they say. But the “no attachments” label is not entirely appropriate for this topic. You need at least a retail outlet, which is what TS wrote about. And at first, few people will dare to pay you the full amount of the advance payment in the case of “to-order” sales.

Angelica, vermicompost, and specifically even vermicompost contain all the necessary elements for plant nutrition. Plus, this soil is clean from all viral and fungal diseases. No pathogen develops in vermicompost. And now about the flowers. Flowering requires different conditions and the soil and its composition are not always to blame. Sometimes a cold winter is needed for flowering.

Zikam Stone, distributors or dealers, are the same sales workers who have their own property (store, warehouse, outlet), who decide to take a large batch of goods for sale, or purchase it immediately. As for sales agents, their task is to offer manufactured goods, conclude a supply agreement, and control the supply of this type of product. Therefore, in many ways, they have different functions. But both of them are united by the fact that they have a common task, which is to sell goods and find new customers.

Angelica

Don’t think that I’m too picky about the little things, but I’m wondering if there are differences between a dealer and a distributor, I can’t even pronounce this word correctly. Why are the names different if the function is the same? Or is a dealer not a distributor?
I would like to test something for free, a walk-behind tractor for example: rolleyes: .

Dara, this is the same thing, it’s just that now many vacancies are borrowed from other languages, but in fact their meaning and functions do not change, i.e. a wholesale batch of products is taken from the company at one price, and then it is distributed to its clients, but with a preliminary markup . The company encourages those dealers who take an active part in promoting their products and periodically rewards them with a bonus system.

Angelica

The most normal way is to take the goods for sale. Here the profit will depend only on you. If you simply become a representative of the company, you will receive a percentage of sales. He is usually not that tall. And it turns out that you are not running a business, but working for some company.

Dimcha.k, taking goods for sale may be the best way, but no one will simply, without checking you and making sure of your integrity and business viability, dare to entrust you with such a consignment of goods on which you can earn really good money. This is time, and quite a lot. But through a sales office you can achieve success, even if you don’t have complete freedom of action, much faster, especially if you choose the right one product niche for work.

* The calculations use average data for Russia

What are the pros and cons of different ways to find potential dealers and wholesalers? We choose the most effective methods creating and expanding a dealer network.

Sooner or later, any entrepreneur seeking to develop his business comes to the conclusion that the market in one region has a limited number of consumers. One of the most cost-effective ways to expand sales channels is to create a dealer network. But the question arises, where and how to find dealers? And, most importantly, what methods will give the greatest return? Below we have presented 12 the best ways searching and attracting dealers.

1. Take part in exhibitions

pros

Qualified industry dealers always take part in specialized exhibitions. Thanks to exhibitions, you can reach professional resellers with extensive experience and clearly advertise your product.

Minuses

The main disadvantage of exhibitions is that they happen infrequently and not everywhere. To visit them, you often have to travel to other cities and regions, incur transportation and time expenses, not to mention the colossal expenses for participation itself and the design of the presentation area. For information on how to take part in such events on a limited or even zero budget, see this material.

2. Post an advertisement looking for dealers

pros

The simplest, fastest and free way to make yourself and your product known is to place online ads on one of the popular classifieds sites. Here you can also try to find people who want to become dealers by looking at advertisements like “I will become a dealer” or “I will become sales representative”, and offer them your terms.

Minuses

The main disadvantage of placing an ad is that the very fact of placing an ad in the style of “We are looking for dealers” will indicate that your intentions are not serious. They don’t look for worthy partners this way. Get ready for a lot of calls from people “off the street” who will in no way meet your requirements. Do not forget that advertisements need to be constantly updated, since sites usually limit the posting time.

3. Post information in online catalogs

pros

Earn up to
200,000 rub. per month while having fun!

Trend 2020. Intellectual business in the field of entertainment. Minimum investment. No additional deductions or payments. Turnkey training.

Manufacturers have the opportunity to create free pages with information about their company, products and services, news, promotions and leave requests to find dealers. Unlike publishing advertisements, the information is posted by the service administration. Catalogs are one of the most common channels used by dealers and those who wish to become dealers after mastering the new kind activities. Catalogs are a passive but mandatory channel for finding dealers.

Minuses

Your information may go unnoticed among a huge layer of advertisements from other companies. Your business proposal will simply be in general list and without additional payment you will not be able to distinguish it from others of the same kind. You can only wait for calls that may not come at all.

4. Post information on business forums

pros

Typically, companies developing a dealer network use thematic forums in two ways. The first is to simply place an ad with information in a special advertising topic for finding dealers. The second option is to advertise your product in other topics in some cunning way, risking getting banned. For example, a company representative can “pretend” to be a novice businessman, describe the first steps of his business and, as if by chance, mention the equipment he uses and its advantages. In any case, unlike advertisements, on the forum you have the opportunity to describe your offer in more detail, showing all the advantages.

Minuses

Be prepared to respond to reactions and possibly criticism to your information. Forums are just forums because you can write almost anything on them. There is also a danger of entering into an unfavorable debate with a competitor.

5. Attract competitor dealers

pros

If you know for sure that the quality of your product exceeds that of competitors, you can contact the dealers of this company and offer them your terms. Finding contacts is easy - most often they are listed on the distributor's website. Paying customers will definitely be interested in your offer, and more favorable conditions, including discounts, the first trial batch, and so on, can convince them to change the supplier.

Minuses

Of course, most dealers will refuse to change a ready-made supplier. In addition, a large investment of sales people’s time will be required in negotiating, justifying benefits, etc.

6. Reach dealers through cross-selling

Pluces

It is often worth looking for potential dealers not where it seems at first glance, but somewhere nearby. For example, it is not necessary to look for dealers of computers and laptops among sellers of computers and laptops in a specific region. It is possible that the interested party will be a dealer of printers, copiers and MFPs. Thus, the main advantage is reaching a client with knowledge in this area, real experience sales and availability of capital resources.

Minuses

Easy to find, hard to sell. Such dealers may have increased requirements for the terms of cooperation, and your proposal will most likely be considered not with all seriousness, but as a Additional income, which you can cancel at any time.

7. Make cold calls

Pros. Finding contacts on the Internet is not so bad. the main task consists of making cold calls. It is cold calling that provides relevant contacts of people involved in assortment policy, to whom the commercial offer is sent. Apart from the costs of paying sales staff and telephony, the company usually does not incur any additional expenses.

Minuses. The need to develop a competent and presentable commercial proposal, sales scripts, and the need to attract professional sales managers.

8. Set up contextual advertising

pros

Minuses

Ready ideas for your business

Unfortunately, if earlier, in 2014-2015, contextual advertising was undoubtedly considered the most effective tool, bringing companies a large number of applications at a cost per click of a few rubles, today the return on this channel has decreased significantly. First of all, we are talking about those areas where there is oversaturation of the market, for example, the market for plastic windows, suspended ceilings, building materials, and so on. For these types of businesses, the cost per click in Yandex.Direct is large regions can reach up to 3 thousand rubles. In addition, to set up a good contextual advertising, you need to spend a lot of effort, analyze competitors’ advertising, create a USP for the most pressing requests, carefully select keywords so as not to engage in “heating the street.” And it is not a fact that the help of “specialists” will be conscientious.

9. Order advertising on federal media

pros

A dealer network implies the company’s access to other regions, which means that if you start advertising campaign, then it should be carried out at the federal level, and not at the regional level. By addressing federal media that work on your topic, you make yourself known throughout the country and create a name for yourself in the eyes of potential dealers from other regions. Advertising in federal media will bring the most benefits if you present some kind of new technology or product and master new market with a low level of competition. It is not advisable to reach this level of advertising with an ordinary offer.

Minuses

The first disadvantage is the high cost of advertising, regardless of whether we are talking about banner, native or any other advertising. For example, posting an article on the RBC website costs from 160 to 300 thousand rubles, writing an article costs from 180 to 400 thousand rubles, placing billboards costs about 165-190 thousand rubles/month. The second and key drawback is that no one carries out a targeted search for dealers in the federal media; they are used as image platforms.

10. Advertise on business guide websites

pros

On websites of aspiring entrepreneurs dedicated to opening their own business such as a website, a company can get access to a potential partner who has and material resources, and the desire to start your own business in a specific area of ​​dealership. Advertising is also possible in the format of a catalog of dealership offers and franchises (along with the largest network companies), both in the format of an article with a presentation of the proposal, and in the form of banner advertising. The main advantages of placement are the opportunity to reach the federal level of advertising on a budget compared to federal media (saving on banner advertising up to 80%), getting a large number of warm incoming applications at a minimum cost per click and powerful image advertising directly among those people who are going to open or expand their business, and not just read business news (more than 1 million banner impressions for the target audience per month).

*according to information commercial offers cited media

Minuses

Ready ideas for your business

Often, this is a lack of experience in the required field for those who want to become a dealer, which, however, is compensated by keen interest on the part of the potential partner. If we are talking about advertising in the catalogue, then the company will definitely need a person to permanent basis engaged in processing incoming applications and consulting interested entrepreneurs.

11. Send mailings to a database of potential dealers

pros

A potential dealer may refuse to cooperate with you, but this does not mean that his contacts should be lost. Time passes, management changes, the market changes. The newsletter is effective in that two or three times a month or more often you can remind potential partners about yourself, sending them not only information about the company with a product catalog, but also articles on your topic. This could be analytical information about the market situation or some practical advice. A meaningful newsletter will definitely work to increase the loyalty and image of the company.

Minuses

The newsletter cannot become the main channel for attracting customers. Even extremely useful content will not guarantee you a high open rate, since the mail of most companies is already overloaded with corporate letters. In addition, you will need to take care of the actual creation of this content, either doing it yourself and acting as an expert, or burdening the sales department or hiring a remote employee.

12. Start a video channel on YouTube/conduct webinars

pros

Large audience reach: more and more people perceive information better through video, and this fact cannot be ignored. In webinars or on your YouTube channel, you can talk in detail about the terms of cooperation and reveal many business issues, from the specifics of your products to sales scripts. As a result, with one hand you maintain the loyalty of existing dealers and work on your image, and with the other, you attract new counterparties to your business who are interested in this area.

Minuses

Amount of time and money spent on development YouTube channel or recording webinars does not guarantee you any percentage of return. Most of the most successful channels exist on the sheer enthusiasm of their creators. The presentation of information must necessarily take place in a live format, with feedback, communication with subscribers, with uncomfortable questions and so on, and all this requires not only great knowledge in its field, but also time.