How to start a clothing business?

The clothing sales business has long proven its profitability. Things have always been bought, and will be bought, no matter what kind of business it is: a business selling women's, men's or children's clothing. Many beginning entrepreneurs often face the question: “Which business format is better?”, “Where is it more profitable to start?” The questions are indeed not easy, because you can open wholesale organization and become a supplier, you can open a standard retail store, or you can start with a simple online store. The choice is sufficient, so you need to analyze this issue “from and to” so that later it does not turn out that the choice made is a big mistake.

Clothing business formats

There are three business options for selling children's clothing, men's and women's.

1. Wholesale trade.
2. Retail through a regular store.
3. Selling through an online store.

Wholesale of clothing- This is a kind of store, the purpose of which is still the same: the sale of goods. Only the target audience not customers, but retail stores. That is, the process is as follows: a wholesale store purchases goods in large quantities, becomes a supplier and begins to look for options for selling products. These options are retail stores. Thus, a small chain is formed: manufacturers from whom the wholesale company purchases, - a wholesale company from which retail stores purchase, - retail stores that sell their goods to customers.

Retail is a regular store, in this case specializing in clothing. The target audience is consumers. The main characteristics that are common to all retail stores are:

1. sales area,
2. level of customer service,
3. number of product items,
4. product placement technology.

These characteristics are at the same time distinctive and, thanks to them, stores have their own individuality.

Selling through an online store- a popular method today. It involves organizing and running a business online. Buyers can make purchases without leaving home. To do this, they just need to select the appropriate item and pay for the goods either by card or using a payment system. The main condition when organizing an online store is to make the purchasing process as comfortable as possible for customers, so that they want to return to shopping.

The process of opening a wholesale company

Opening a wholesale company, regardless of the type of clothing and target customer (mono-brand or multi-brand store, stock, second-hand, boutique), has common components:

1. detailed business plan for a wholesale warehouse;
2. building;
3. storage equipment;
4. suppliers;
5. employees (usually from 5 to 10 people);
6. set of permits.

The first thing you need to do is get acquainted with your competitors, collect maximum information on sales in a given region, and identify its dynamics. It wouldn't hurt to talk to dealers. Before opening a wholesale store, it is necessary to draw up as many detailed business plan, which will reflect all financial information.

Finding a location is not the most critical stage. When opening a wholesale company, a favorable or good location is not required at all, since retail stores will either come to pick up the goods themselves, or even provide all the work to the wholesale company. Therefore, the most important thing will be the optimal location. The building can be found ready-made or built for specific purposes (depending on the availability of available funds). Before renting or purchasing a ready-made premises, you must make sure that it is suitable for a warehouse.

After the building is rented or purchased (built), you need to start arranging the premises: it is worth dividing it into sections (loading, unloading, receiving, packaging, storing goods). The equipment will also be needed, depending on the range, weight and dimensions.

The supplier selection stage is different for each type of store. If the target audience is stock stores, then you need to purchase clothes either from manufacturers or from stores that have stock. Second-hand stores are the most economical option (purchasing clothes is cheap, unlike others). Suppliers are companies that collect things. Multi- and mono-brand items, as well as expensive and luxury items for the boutique, are purchased directly from manufacturers.

A wholesale store will need employees.

1. Boss.
2. Additional employees, in the amount of 5-10 people.

To make things easier for retail stores, driveways need to be clear and convenient. A good option is a building on the outskirts of the city, where you can easily and without traffic jams.

Store opening process

Opening a store begins with drawing up a business plan for selling clothes. After this, registration begins (LLC or individual entrepreneur). Next is the most important stage – finding a location. It should be in a passable place where there is a large flow of people every day. This could be a shopping center or a free-standing store in the city center on a busy street. It all depends on the type of clothing being sold and its target audience.

The size of the room also varies depending on the type of clothing sold. For example, a second-hand store does not require a large premises. After the premises are rented, the search for suppliers, the purchase of equipment and the hiring of personnel begins.

Suppliers will mostly be wholesale companies. You can look for them either through friends or through advertisements on the Internet. Equipment also varies by store. If it’s a boutique, then everything should be expensive, but if it’s second-hand, then you won’t need much equipment and, in principle, they won’t pay attention to it.

Hiring staff is another crucial moment, since the profitability of a business (its profitability) depends on employees. And the last step is advertising. More details about the opening retail store(its stages, main advantages and disadvantages regarding each type of clothing) can be read in previous articles.

Opening an online store

The business of selling clothes online is as follows. The first is searching for suppliers. It is very important for an online store to have quality goods. You can create your own warehouse where clothes will be stored, or you can agree with the supplier that clothes will be picked up from his warehouse for each order. The second option is cheaper, regardless of the clothing, its quality and brand.

To open an online store, you need a website. For the site - hosting and domain, which can be found low prices. Hosting is paid monthly. You will also need to register entity(LLC or individual entrepreneur) so as not to have problems with the tax office.

It is important to provide payment and delivery methods; there must be a choice so that the buyer finds something suitable for himself.

When suppliers have been found, the website has been created, you need to attract buyers. To do this, you need to start active promotion: contextual advertising, ordered from Google or Yandex. It will attract those who see this advertisement and follow the link to the store. There is another option - advertising in boxes. You can create your own affiliate program so that customers refer their friends and acquaintances and receive interest on their purchases.

Promotion is a means to form a base regular customers. It is aimed at sales (20% of regular customers = 80% of sales). In order to retain customers, you need to carry out permanent promotions and discounts, give coupons and send messages with advantageous offers.

An online store has its pros and cons. Among the advantages, it is worth highlighting the simplicity and minimal costs, and among the disadvantages, it is unlikely that it will be possible to achieve high incomes (of the three options, this one has the minimum profitability), unlike retail or wholesale stores. There is also a limitation on target audiences.

Any business selling clothing can make a profit. All this will happen only over different periods of time. The fastest payback period for a retail store.

And the simplest method of organization is an online store. A wholesale company, like an online store, is characterized by not such high costs. But profits in retail trade are also higher. Each business option has its positive and negative sides. Therefore, each entrepreneur must make his own choice based on his experience, capabilities (financial, including) and desires.

♦ Capital investments – 1,500,000 rubles
♦ Payback – 1.5−2 years

Conventional wisdom holds that people will always buy clothes, shoes and food.

That is why entrepreneurs register an individual entrepreneur or LLC and begin to look for detailed information about how to open a clothing store or – grocery.

Oddly enough, it is ready-to-wear stores that top two completely opposite ratings: the easiest startups to launch from scratch and those that most often go bankrupt.

And this is no coincidence.

It’s not enough to just say to yourself, “I want to own a clothing boutique.” It is necessary to think through all the nuances, supporting the idea with sufficient capital investments.

These are the kind of businessmen who expect success, not financial ruin.

How to open a clothing store: choosing a business concept

If you are tired of sitting at home or suffering in a low-paying job and decide to start a business, then probably the first thought that comes to your mind is: why not open a store.

According to statistics, women most often open clothing stores (consignment or boutique), men - grocery or specialized (construction, household, auto, etc.).

If you belong to the first category, then you should start by thinking through the concept of your future store.

This is very important and necessary in order to quickly develop a customer base and stand out among competitors.

And only then it is worth starting to implement all the other stages, including the purchase of equipment.

The most promising options for business today are:

1. Boutique of high-quality foreign clothing from popular brands.
   Quite a lot of people who will become your clients are ready to buy even less clothes, but of better quality.
   For such clients, it is necessary not only to bring well-known brands (Zara, Next, Mango, etc.), but also to open new brands.
2. Thrift store or .
   Used but in good condition, quality clothing is in demand among buyers.
3. A market selling clothes from domestic manufacturers.
   More and more domestic fashion houses are starting to sew beautiful and quality clothes, so you can safely choose just such a startup to launch.
4. Luxury brand store.
   This kind of thing is often opened by wealthy fashionistas right at home: when going abroad for shopping, they take more clothes than they need, and then sell the excess.
   And no expenses for opening an individual entrepreneur, purchasing equipment or rent.
5. Inexpensive clothes.
   Yeah, she's no different good quality, but if you set your prices low to attract customers, you can make your store profitable.
6. One brand store.
   Such a business can be opened as a franchise, having received financial assistance, sound advice, equipment, documents ready for registration, etc.
7. The original startup.
   For example, you collaborate with a talented designer and sell in your store clothes that he sews at home. At the same time, you accept individual orders.
   For example, the client liked the model, but did not like the color.
   For a fee, you are ready to provide him with the dress of his dreams.

How to open a clothing store: advertising

First of all, you need to figure out what to name your clothing store.

The name should be short and bright, look good on advertising products and be easy to remember.

Foreign names make a good impression on buyers, as if they hint that luxury clothes are sold here.

Spend no money on the sign: it should be large, easy to read and visible from afar.

1. Outdoor advertising: all kinds of advertisements, banners, posters, etc.
2. Flyers that should be distributed in the most public place in the area near your boutique.
3. Ads on radio and television.

To free, but enough effective ways advertisements include social media and city forums.

How to open a clothing store: calendar plan

Interesting fact:
In the Middle Ages, a fine could be imposed only for the fact that a person was dressed better than a person of higher ranks. Clothes considered “illegal” at the time were simply confiscated.

Experienced businessmen have no doubt where to start launching any business: by writing a financial plan with specific calculations to understand how profitable the startup is.

And this is correct, but in addition to the financial plan, you also need to draw up a calendar plan that will help you understand how much time it will take to implement the idea.

To open a clothing store from scratch (including commission) it will take from 3 months to six months.

How to open a clothing store: step-by-step startup launch

• how carefully they approached opening a business;
• were you able to choose the right concept (thrift store or sale new clothes);
• how long did it take to complete all the documents;
• were you able to save money at the initial stage, for example, on the purchase of equipment;
• whether they found a pass-through place to open a clothing store;
• whether the assortment was formed wisely and pricing policy;
• and even the choice of form for registration: individual entrepreneur or LLC.

Not sure where to start?

Of course, from the registration procedure and selection of suitable premises.

Registration

You should begin the registration procedure by choosing the form of your future business: individual entrepreneur or LLC.

Remember that the area of ​​your store must be up to 150 square meters, otherwise you will need to open an LLC.

Yes, you don’t need a market larger than 150 square meters to open a clothing store from scratch - it’s too risky a startup.

By registering as an individual entrepreneur, you can choose a simplified form of taxation, for example, UTII. After this you register with Pension Fund by presenting all registration documents.

And you definitely need to take care of legalizing your outlet.

It is advisable to complete the documents before purchasing equipment and delivering goods.

To legalize a point, you will have to:

1. Register with the Chamber of Commerce.
2. Set up a “Buyer’s Corner”.
3. Register the cash register.
4. Obtain permission from the Fire Service and SES.
5. Conclude agreements for garbage removal, etc.

It’s even more difficult, because you will also have to enter into a contract for each accepted unit of goods, so it makes sense to open a new clothing store, rather than a consignment store.

Location

With such success, you can start opening a clothing store at home in the hope that suddenly customers will find you.

Climbing far to the outskirts, you must understand that you will have to spend a lot of money on an advertising campaign and create such attractive competitive advantages, for example, low prices so that customers are not too lazy to travel so far to you.

Choosing a location with high traffic plays a really important role in opening a clothing store (it doesn’t even matter whether you are launching a commission market or not).

The ideal place is:

1. Shopping mall.
2. Room on the ground floor of a high-rise building in the city center.
3. A residential area where houses of people with decent incomes are located.

You also need to worry about:

1. There were no direct competitors nearby.
2. I didn’t have to look for your clothing store for long (it is located on the main street, and not somewhere in the courtyards).
3. Provide parking. If you are opening an elite boutique, then you should prepare documents so that only your clients can park their cars in this parking lot, and not everyone who wants to.

Room

The size of the premises depends on how large a clothing store you decide to open, but it is better not to rent a premises with an area of ​​less than 50 square meters, as you will create inconvenience for both yourself and your clients.

The interior of the room depends on the concept of your business:

1. Use bright colors for decoration.
2. An elite boutique should amaze with luxury.
3. Designer fashion house - creative ideas.
4. For an inexpensive clothing market, it is enough to do everything carefully, choosing discreet colors.
5. But if you decide to open a consignment store, then the interior is not too important, the main thing is the correctly selected assortment and prices.

Equipment

The cost of purchasing equipment directly depends on the size of your future store.

If your market area is large and you are targeting wealthy clients, you will have to shell out a large sum to purchase everything necessary equipment and fully stock your clothing store.

But even a small boutique (area - 50 square meters) requires the purchase of the following retail equipment:

Expense item	Amount (in rub.)
Total:	250,000 rub.
Racks and shelves	30 000
Showcase for accessories (jewelry, etc.)	20 000
Racks and hangers	20 000
Equipment for two fitting rooms	20 000
Mannequins	10 000
Cash machine	10 000
Laptop+printer	25 000
Bathroom equipment	15 000
Service room equipment	40 000
Other	60 000

Staff

• polite, helpful, smiling;
• have a good understanding of the product being sold;
• have strong nerves and are lenient towards the shortcomings of clients, such as nervousness, impatience, tactlessness, etc.

Today, it’s rare that clothing stores are open and closed on weekends, so create two shifts of salespeople at once.

The number of consultants on one shift directly depends on the size of your store and the range of goods in it.

If we are talking about a modest corner in a shopping center, then one employee is enough.

If the sales floor area is more than 25 square meters, then it is better to hire 4 salespeople at once (2 per shift).

To encourage your consultants to sell the product better, don’t force them to bid. This scheme of work is more effective: a small bet (for example, 5,000 rubles) +% of sales.

In addition to salespeople, you need to hire 1-2 cleaners (if you want your clothing store to always be clean, then it’s better to hire two cleaners so that they also work in shifts) and an accountant (an alternative is an agreement with an outsourcing company).

If you decide to open a large clothing store from scratch and are not too limited in funds, then you can hire a manager who will help you understand all the nuances of the new business.

Or you can lead on your own if you feel you can handle it.

You will expect the following monthly expenses for staff salaries:

As you can see, salary costs will not be the same every month due to the fact that salespeople do not have a fixed rate, their earnings depend on the amount of sales made.

How to open a clothing store: costs

You will receive an exact answer to this question only when specific amounts are indicated for equipment, rent, repairs to the premises depending on its condition, etc.

Before making such a plan, study the pricing policy in your region so that you can use exact, rather than approximate, figures.

If we talk about opening a store of 50 square meters on the ground floor of a multi-story building in the central part of a city with a population of 300-400 thousand people, then the costs will be approximately the following:

This amount will increase due to the fact that financial plan you will have to pay the costs of running a clothing store until your monthly profit covers these expenses.

To maintain the normal operation of the boutique, you need at least 150,000 rubles per month.

That is, in order to open a clothing store from scratch, it is advisable to have 1.5 million rubles.

Is opening a clothing store profitable or not?

The average return on investment for this business is 1.5-2 years.

Let's try to explain how numbers work using a specific example.

Let’s say you sell 4 items a day for a total of 8,000 rubles.

Let's immediately subtract the percentage of sellers who persuaded customers to make a purchase, let's say it's 10%, that is, we are left with 7,200 rubles. For a month, the profit of a clothing store (with the deduction of the consultant’s percentage) will be over 200,000 rubles.

We remember that the amount of mandatory monthly expenses is 140,000 rubles (we take minimum amount, because we have already allocated % to the consultant), that is, you are left with 76,000 rubles of profit.

At least 20% of this amount should be set aside for the next purchase.

Is there little left?

Then you must attract more clients so that your personal income as a boutique owner will be even higher.

Now you know almost everything about how to open a clothing store.

All that remains is to collect the amount of starting capital and think through all the nuances of launching a startup in order to avoid disappointments.

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Clothing trade is a fairly popular area of ​​small business. It is very difficult for an entrepreneur who is just starting out to imagine how to open and develop this direction. And what is important here is not even the format of the future enterprise, that is, whether it will be a store with children's, women's or men's clothing, but rather the process of opening and development itself.

In the dashing nineties, clothes were delivered by so-called shuttles and traded on so-called clothing markets. Today, most buyers come to boutiques or shopping centers to buy clothes. Clothing, as a rule, is purchased from suppliers or directly from manufacturers. Below in the article we will present step-by-step instructions on how to open your own clothing store from scratch.

Choosing a Niche

Choosing the direction of activity of a future store is one of the important tasks that must be solved even before launching your business project. The most common niches for clothing stores:

• stock;
• second hand;
• multi-brand;
• by franchise;
• monobrand;
• boutique.

Let's look at each of the areas in more detail below.

Stock store

Stock outlets sell branded items that are left over after the end of the season. In such shops you have the opportunity to purchase new good branded items from past collections. The markup here usually does not exceed 100%, so prices for branded items are quite acceptable for a wide range of buyers.

Second hand stores

The main characteristic of things in such a store is that these things have already been worn by someone. These items are usually purchased in countries Western Europe and America.

Used items are usually sorted into large bales, depending on the season, degree of wear and other criteria. The markup in second-hand stores can be up to 300%.

The attractive thing about this format is that you don’t have to have a substantial start-up capital to open it. It is worth noting that such enterprises are very popular among the population. Moreover, the buyers in such stores are not only low-income citizens.

Multi-brand store

Multi-brand stores sell products from various brands and companies. Typically, such boutiques are aimed at buyers with above-average incomes.

What does it take to open a clothing store representing various brands? Such a salon must have qualified personnel. You should also be careful about merchandising. This is due to high competition in this niche.

Franchise store

There are both pros and cons to working as a franchise. The advantages include brand promotion, advertising and support of the franchise holder. The disadvantages include fixed minimum monthly purchases and royalties.

To start in this niche you need start-up capital. You will need to follow the franchisor's instructions when selecting premises, recruiting staff, etc.

Mono-brand store

In such salons, clothes from one company are presented. These can be either large mass market stores or points of sale of expensive designer clothing from one brand.

Read also: Business plan for a children's toy store with calculations

Naturally, if this is expensive clothing for VIP clients, then the staff here must be qualified. As a rule, the circle of buyers in such salons is not very large and buyers must be motivated for long-term relationships.

Boutique

As a rule, boutiques are small shops with an area of ​​up to 20 square meters that sell expensive clothes. In order to open such a store you need to have a solid start-up capital.

Boutiques practice an individual approach to each client. The staff in the stores is also highly qualified and competent. The interior in such establishments should correspond to the status of the things that the store sells.

Area of ​​activity

When starting to think about opening a store and before drawing up a business plan for opening a clothing store, it is worth thinking about who you will sell clothes for. It could be:

• baby clothes;
• women's clothing;
• men's clothing.

It’s easy to guess that the most in demand and popular are clothes for children. Women's and men's clothing are also not a bad choice. But it's worth remembering that even in times of crisis, people try to give their children the best.

Paperwork

Where to start a business? To have a legal point of sale and income, before starting a business, you must obtain all permits.

In order to open a clothing store, you can register as individual entrepreneur(IP) or register a limited liability company (LLC).

Registration of an individual entrepreneur is cheaper, it is simpler and less time consuming. If your goal is a simple store with clothes of an average or low price category, then it will be enough for you to register an individual entrepreneur. If you are planning to open an expensive boutique, then it would be more solid to form an LLC.

Store space

When starting to work on premises for a future boutique, first of all, you need to think about the location of the premises. The right choice of location is the basis for future successful trading.

In order not to make a mistake with your choice, you need to think about where people prefer to buy clothes. Naturally, now the most popular places for shopping are shopping centers or free-standing stores. Both options have both pros and cons.

The shopping center, so to speak, provides a large flow of potential clients, because people go to shopping centers to make purchases. The disadvantage will be a higher rent and the fact that the best places are already taken.

The main disadvantage of a free-standing store is that you will need to attract the flow of customers yourself. But this disadvantage can be turned to your advantage. You can put up colorful advertisements, hand out flyers and the like. In this case, you will not need to ask permission from the management of the shopping center.

If you plan to open a franchise outlet, then, as a rule, the place in which it should be located a store, stipulated and described in detail in the franchise agreement. In this case, you won’t have to make much choice.

Store equipment

The store premises is usually located commercial furniture. This furniture is represented by shelves, display cases, various cabinets and, finally, mannequins. In addition to furniture and mannequins, equipment required are hangers of various sizes and a cash register.

It is necessary to arrange fitting booths. It will be good if it is a small separate room, which is equipped with a large number of mirrors.

Suppliers

When searching for suppliers, you need to pay attention to the following criteria:

• reliability;
• quality.

One of the most popular ideas for women's business is opening your own clothing store. This type attractive because it does not require special equipment or complex legal registration. It does not need highly qualified personnel and special knowledge. At the same time, the sale of clothing is always in demand and brings consistently good profits, even with high competition. Let's figure out how a woman can open her own business - a clothing store.

We lied somewhat when we said that opening a clothing store does not require any special knowledge. Mechanism retail you need to know, at least in theory. You will also need to understand fashion trends, know the basics of the laws of demand, merchandising, pricing and other specific trading factors. But the most important thing in this business is determining the concept of the store, choosing a sales mechanism and the price range of your product.

How to choose a store concept

In this case, the concept means, first of all, that you will sell clothes - the choice is great - children's, adult, women's, men's, underwear, sportswear, plus size clothing, hosiery, maternity clothing and other areas.

You also need to choose the price segment of your future store - from economy to premium. And it’s worth thinking about the type of store: multi-brand, stock, second-hand, boutique, franchise store.

Most promising directions in the clothing trade - children's and women's clothing. Despite the crisis in these segments, demand is stable. This is not surprising - children grow quickly and require large sizes of clothing, and women, despite financial adversity, always want to be beautiful and clothing is the main means. The only thing that is possible is that demand has moved to the economy and mid-price segment.

Own store or franchise store?

Having decided on your business idea - opening a clothing store from scratch, you need to choose a way to implement this idea. You can open your own store under own brand or purchase a ready-made franchise.

Franchise store

The best and most affordable option for “newbies” - entrepreneurs without experience in this field. Franchise seller - franchisor- will be your guarantee of success. Since he is primarily interested in making sure that your store under his brand is successful and profitable. The financial stability and success of promoting the franchisor’s business in the market depends on this. Of course, he cannot do all the work for you and protect you from all risks, but thanks to him, following his recommendations, you can significantly reduce all emerging risks in your store.

It is worth noting that the franchisor, usually at his own expense: helps you find a suitable premises in your city, provides a free design project for this premises, trains your staff, provides an initial analysis and calculation of market profitability, provides ready-made advertising materials and marketing strategies promotion, completely undertakes wholesale deliveries of goods to your store and much more.

This approach allows you to reduce the costs of opening a clothing store, since you save on developing the design layout of the store, advertising materials, and staff training. You also don't waste time searching for wholesale suppliers and shipping methods. The brand owner will provide you with Better conditions on delivery and guarantees uninterrupted supply of goods.

Of course, when opening a store as a franchise, there are also several disadvantages - in the case of working under a ready-made brand, you cannot deviate from its rules, you are also subject to the general policy of the enterprise and cannot implement something of your own.

Start-up cost of this business- from 500 thousand rubles, payback period - up to 2 years.

Own store under your own brand

Suitable for an entrepreneur with experience, which he, for example, gained working as a franchise store. Since in this approach all the risks, all searches for goods, suppliers and methods of implementation fall entirely on the businessman. However, if you open your own clothing store under your own brand and know all the intricacies of this business, the payback period and profit differ markedly from a franchise store. And they differ in better side. So, the payback period takes up to 1 year. And the profit is significantly higher due to the fact that you can always change the purchased assortment and the methods of its delivery, which allows you to spend less on purchases.

The cost of “starting” this business is from 1 million rubles.

Business plan for opening a clothing store

To open a store, you will need permission from the SES and territorial property management. If you are renting space for a store, you do not need permission from the fire inspectorate; the landlord is responsible for this.

After selecting the premises and obtaining all the necessary permits, if necessary, you need to carry out cosmetic repairs of the premises. If you are opening an independent store with your own brand in the middle or premium price segment, then you need to think about the original design of the premises and development trademark. Since this is what will “sell” your product in the first place, since your target audience is quite selective and chooses primarily not with their wallet, but by external perception.

If you decide to open small shop with everyday goods, then you won’t need anything other than cosmetic repairs and a small sign.

While renovations are underway, it’s worth thinking about searching for suppliers of the selected product and brands, if you are not working under a franchise. After that, when the store is ready, the goods are laid out, and the staff is hired, you can launch advertising campaigns to promote your store.

Clothing store in relative figures

• Rent of space - from 15 to 100 thousand rubles,
• Repair, taking into account the design - from 50 to 500 thousand rubles,
• Advertising material and brand development - from 10 to 300 thousand rubles,
• Purchase and delivery of goods - 300 thousand rubles,
• Equipment, legal support - up to 300 thousand rubles,
• Salary fund - 150 thousand rubles.

In any case, no matter what choice you make - to open your own store under your own brand or a “franchise” - clothing trading is a very profitable endeavor where everyone can realize themselves. Although we wrote at the beginning of the article that a clothing store is women's business However, men also find their fulfillment in this business.

The specifics of the store are such that the opening can be planned either based on the available space, or on the assortment you want to work with. I suggest you consider general principles choosing the territory and area of ​​the store.

Clothes can be sold both in the Shopping Center and in a separate retail establishment. A shopping center is an excellent solution when opening a middle-class clothing store on an area of ​​up to 150 m2. Good traffic will ensure stable revenue, and most problems with advertising and approvals will be resolved by the administration of the shopping center. This option is ideal for large cities.

A separate store is worth opening if you decide to work with an elite or, conversely, stock assortment. Such stores also pay off well in small towns and central areas.

Documents accompanying the product

When working with suppliers or purchasing on your own, do not forget to take care of the documents. Women's clothing does not apply to goods subject to mandatory certification, but must have a GOST R declaration of conformity, which is issued by certification bodies.

When filling out a declaration of conformity to GOST R, you must provide a certain package of documents. For products manufactured in Russia:

• Regulatory documentation for certified products
• lease agreement for occupied space or other document certifying ownership
• quality certificates for materials used

For registration declarations for imported clothing The following documents are required:

• application for registration of a declaration of conformity GOST R
• copy of the contract
• company charter
• state registration certificate OGRN, TIN
• description of the product (composition, properties, appearance, scope, etc.)
• quality certificates of the country of origin

Necessary approvals

While documents for the goods are being prepared, you can take care of the documents for the store. To open a retail trade enterprise, approvals from Rospotrebnadzor and the Fire Department are required. If a store opens in a shopping center, then the administration of the center takes care of all these documents, but separately standing store the entrepreneur will have to take care of everything himself.

For Rospotrebnadzor it will be necessary to create a PLC (production control program for the implementation of laboratory research and testing of factors in the production environment and the labor process in the workplace). This program will spell out all the points on which you need to report to Rospotrebnadzor and the frequency of their implementation.

This usually includes all the necessary measurements for the store, compliance with sanitary standards, monitoring the maintenance of employee health records, and schedules for various briefings. The program is done once.

To obtain a conclusion from the Fire Inspectorate, it is necessary to equip the premises with a fire alarm, an evacuation plan, fire extinguishers and take a package of documents to the regional unit of the State Fire Supervision. This usually includes an application for the issuance of a conclusion, a lease agreement, documents for an individual entrepreneur, a store BTI plan, and an agreement on installing an alarm system.

After the inspector leaves to familiarize himself with the facility, he may issue an order to eliminate the deficiencies found. But if most of the measures have been completed, then they are usually allowed to open a store according to letter of guarantee. Naturally, all claims will need to be eliminated over time.

You will also need to approve the storefront, conclude an agreement for garbage removal and landscaping. Somewhere they require landscaping around the store. All requirements can be found at the Administration of the district in which the store is located.

Equipment

Next you need to think about how you are going to present the product in trading floor. Wall-mounted clothing equipment is the same type and differs only in material, color and design. The ideal solution is modular systems such as Global or Solo; they allow you to perfectly display the product due to different types weight

It is advisable to purchase so-called island equipment and tables for displaying goods: they will allow you to create a direction for customers and beautifully present the goods. These are the basics of merchandising, the science of how a product can sell itself. It is advisable to install mannequins in the sales area that will demonstrate clothes “live.”

Fitting rooms should be comfortable and bright. Mirrors should be positioned so that when trying on you can see how the product looks from behind.

In addition to equipment for displaying clothes, you need a computer, a cashless payment terminal and a cash register registered with the tax office. However, when choosing UTII as the taxation system, an individual entrepreneur gets the opportunity to work without cash register. Then you can limit yourself to purchasing a receipt printing machine or work using sales receipts.

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Staff

At the same time, we are recruiting personnel. The number of people working in a clothing store depends not on the area, but on the customer traffic.

significantly increases sales

In season, which occurs twice a year in the clothing trade (August-October and April-June), it is necessary to bring more people into the work shift. The rest of the time you can work with a minimum staff, strengthening the team on weekends.

Usually on an area of ​​100-150 sq. three or four salespeople and a cashier can handle it. In a smaller store, you can limit yourself to 2-3 people. It is necessary to think in advance about the requirements for personnel, the need for training and certification, since trade turnover will largely depend on the friendliness and competence of the sellers in the hall.