Franchise cost and ownership cost. Which is better: open your store from scratch or choose a franchise. This is where a very important note comes from.

Children's products are constantly in demand. Any parent wants to provide the child with everything so that he does not need anything. Considering the types of business, entrepreneurs come to the conclusion that a toy store is a promising option for promotion. Therefore, franchises of this kind of activity are very popular.

Pros and cons of a toy store franchise

When considering options for opening a toy outlet, all factors of working with a franchise should be taken into account.

Advantages:

entrepreneur receives ready business tested and guaranteed stable income. This great way master the market in a short time;
established brand. A novice entrepreneur does not need additional time to create his own image;
the possibility of avoiding major mistakes and obtaining significant profits, thanks to the marketing policy;
availability of a ready-made customer base, which saves time on its search;
availability of discounts from suppliers due to their long-term cooperation with the franchisor.

Flaws:

Restriction in independence, the need for strict implementation of all clauses of the contract with the leading company.
Relatively expensive franchisee price. In Russia, it ranges from hundreds of dollars to several thousand.
The obligation to pay royalties (percentage of turnover) as a payment for a promoted brand and advertising.

Terms and cost of franchises

Starting his business in cooperation with the franchisor, the entrepreneur receives a trademark for rent. You will have to pay a one-time lump-sum fee for this. It is non-refundable and serves as confirmation of permission to use the franchise. In addition, monthly it will be necessary to pay a certain percentage of the turnover to the owner of the brand - royalties. It's a kind of rent.

One of the main advantages of a franchise is the availability of information received from the franchisor about what investments will be required to open a business.

At the beginning of his activity, the entrepreneur finds it difficult to correctly assess the amount of upcoming expenses. By granting a franchise, the parent company already has experience in a certain area and can orient how much money is needed to open a business.

Hippo

This chain of children's toys has been on the market since 2008. It features modern style and branded interior and exterior design.

The franchise of this company makes it possible to consistently earn money. In the store "Begemotik" - children find a lot of toys for any age and for every taste. Marketing support at the federal level and uniform standards have made this brand recognizable and popular.

To become a partner, you must have an investment of at least 1,500,000.

The main requirement for the premises is an area of 50 sq.m.

Expetro

Expetro is a network of island stores of toys, household goods and anti-stress gifts. The franchise of the company gives the right to open one or more outlets under the network brand. The franchisee is provided with a developed business plan, training program and support at all stages of cooperation.

Island points take up little space, but bring sufficient profit, due to the high margin on the product. Benefits of working with this company:

recognizable brand;
low level of investments;
unique goods;
quick payback;
high markup (120% -170%);
combination of several types of sales: retail, wholesale, Internet;
a wide range of unique products.

For investments in the opening, about 270,000 rubles will be needed.

Of these, 150,000 rubles are required for the first purchase of goods, 70,000 rubles. - for commercial equipment and 30,000 rubles. - for technical equipment.

The promised payback ranges from 6 to 9 months, which is achieved by a markup of up to 150% for 500 items of goods. Thanks to step by step instructions, mobility and automation, even a beginner can easily master the business and get good results.

Stuff

The network of toy stores "Things to which the handles reach" offers a large assortment pillows, various soft toys and other products. They are made of durable and soft jersey. The filling is crushed polystyrene. This makes the items pleasant to the touch. In addition, toys produce a tactile massage, which gives a relaxing effect.

All products meet high standards and have certificates. The company has a successful and extensive experience in launching stores. Franchise retail outlets of the network are represented throughout Russia.

By acquiring a franchise of the Stuchki company, an entrepreneur receives a number of advantages:

The right to work and develop a company under a well-known brand in the domestic market.
Getting advice on choosing a suitable area and shopping center for sales, which has a great impact on the success of the business.
Support of the company's specialists and advice on all issues: the nuances of registering an enterprise, compiling the product content of the store, etc.
Availability of a ready-made design project, taking into account the characteristics of the outlet, consumer demand and the region.
Providing detailed, annually updated product catalogs.

Payback period trademark"Things" 3-6 months with investments from 300,000 rubles.

Lego

The franchise network of this company has been developing since 1980. The success of the company is due to close cooperation with preschools and elementary grades. The constructor helps to develop hand motor skills, therefore it is an integral part of the educational process.

The franchise fee includes:

a plan for the formation of an organization with a reliable development strategy;
the right to engage in entrepreneurial activities under the auspices of a popular brand;
support in staff recruitment;
purchase of equipment, machinery and products on favorable terms.

Having opted for a franchise from Lego, you will need to pay an entrance fee of 400 thousand rubles. Lump-sum contribution -150 thousand rubles.

By franchising a well-known company, an entrepreneur saves the time it would take to learn how to run a business to "get on track". All knowledge can be obtained from special training courses provided by the franchisor to its partners. The availability of support and the ability to consult on any production issue will help to avoid mistakes that are inevitable in any undertaking.

More than toys is a network of specialized stores selling educational toys for children under their own brand.

The company's specialists, together with teachers, have developed a unique commodity matrix educational toys for children from 3 months. up to 7 years old.

All our products are made from environmentally friendly materials, mainly wood, accompanied by a method card and a lesson plan for a specific age.

We are a young dynamically developing company with the goal of becoming the market leader in educational toys in Russia and the CIS. In the next three years, we plan to open a “More Than Toys” brand store in every city of the Russian Federation with a population of more than 300,000 people. A specially developed franchising program will help us achieve our goal through joint efforts.

The main office of the company is located in Moscow.

Description of the franchise

We offer a ready-made concept of a unique mono-brand store of children's educational toys "More than toys" in three main formats:

island format
Little format
full size

Island relatively new format shop "More than toys". It was developed by the company's specialists in order to make the most of the offers on locations from the leading federal malls.

"More than toys" - little with an area of 5 to 10 m2.

Most often, this format is located along the wall. Due to the possibility to occupy non-standard areas in the shopping center, it is possible to agree Better conditions by placement. Only 6 linear meters along the wall and a height restriction of 2.5 m are required.

"More than toys" - Full Size from 21 to 30 m2.

Full Size is designed for areas over 20 m2.
In addition to the “More than toys” line, related products for children have been added to the assortment, these are educational books, products for children's creativity, goods for newborns up to 3 months, board and interactive educational games, soft toys, modern cartoon characters, etc. The range includes more than 1,500 sku

WHY IS A CHILDREN'S TOY STORE FRANCHISE "MORE THAN TOYS"?

Unique item on the market. We sell not just toys, but help parents develop the necessary skills in their child by following the recommendations in the method card and lesson plan for a specific age.
Low barrier to entry into the business. To open your store "More than toys" you will need from 235,000 rubles.
Payback from 6 months.
Socially oriented and sustainable business in any macroeconomic situation.
Opportunity to become the only franchisee in town!
Fast start. Within three weeks from the date of signing the contract, you will be selling toys and making a profit!

Training and support

Area search
We help to find the best place for a future store, to agree on commercial terms for its placement with the administration. Prepare project design and specification for production commercial equipment.
Legal and accounting issues.
You can get from the specialists of the company free consultation for registration legal entity, the choice of the form of taxation and other issues arising in the process of doing business.
Retail automation.
We will prepare a list of equipment for the technical equipment of the store. Connection to 1C.
Marketing support.
All franchisees are given access to the company's Brand Book, which contains necessary materials to organize an advertising campaign at the local level.
Contacts and general information about each store are displayed on the main More Than Toys website. Opening, promotions and special offers are also announced.
All partners are connected to the general loyalty program "More than toys".
commodity matrix.
Depending on the format of the store, location, and taking into account the specifics of the city, the employees of the central office form the optimal product content of the store.
Distance learning.
We organize specialized trainings for all our franchisees. We also make sure to online training for your sellers!

Room requirement

The required area for placement is from 5 to 30 sq.m.
The location should be presented in a thematic shopping center or in a shopping and entertainment center on a floor with a children's theme.

Smart toys affect the future of all mankind - and this is true, no matter how loud it sounds. Today, many parents begin to educate their children almost from the cradle, so educational toys are in constant demand.

Also, such products are constantly in the area of attention of children's development centers, the number of which in every city is growing day by day due to their popularity among mothers and fathers of babies.

To your attention is the franchise of the trademark "Little Socrates", which is offered for the territory of Russia and Ukraine. Investments in it are relatively small (from 7-8 thousand dollars), and the creators guarantee payback within 7-12 months. Reviews of those who bought the franchise, on average, confirm these data.

essence this business- inclusion in an extensive network of retail outlets selling educational toys from the middle price segment, contributing to the awakening of imagination, an increase in the speed of the thought process, the formation of logical thinking, and a positive effect on motor skills and coordination.

All over the world, Montessori, Nikitin, Doman, Zaitsev methods that accelerate the development of children are respected and in demand. "Little Socrates" produces and sells toys created according to the best pedagogical models. For example, the Nikitin's Unicube, Zaitsev's cubes teaching reading, and so on.

You can read about the latest news and trends in the franchise business

Details of the franchise of educational toys "Little Socrates"

More than 30 successful stores have already been opened in this network.

The owners of TM offer a choice for the franchisee to find the following premises:

larger area (up to 45 sq.m) - built into the retail space;
smaller area (up to 12 sq.m) - equipped according to the island principle.

Franchise principles do not change depending on the size of the premises. There is only one difference: furniture for the store - "islands" will cost 15-20 percent more.

You can open in shopping malls, in markets, in pedestrian underground passages, in the subway, in any stores. The presence of nearby chain toy stores is welcome.

Support from Franchise Owners:

in search of premises and negotiations with landlords;
layouts related to the style of printing, commercial equipment, arrangement of the outlet;
in the selection of personnel with the possibility of internship;
commodity matrix;
step-by-step business introduction plan;
assistance in working with suppliers;
provision of goods of this brand at a special cost.

For Ukraine, the minimum investment is 7 thousand dollars, the maximum is 25 thousand dollars. For Russia - a minimum of 8 thousand dollars, the maximum is unlimited.

Internet marketing agency franchise

Franchises in insurance

The insurance business is a very promising and promising area for investment. And that's why.

The insurance market in Russia is only at the first stage of its development, and the insurance culture among the population is rather poorly developed, apart from car insurance contracts.

IN percentage brokers sell from 5 to 10% of insurance policies, but every year this figure is growing, which means that you need to have time to capture the market, seeing the prospects and working for the future.

It is no secret that the trust of buyers and customers is almost always based on the company's fame and its time on the market.

In the case of insurance, the requirements of customers are even greater, because only trusted companies can be expected to provide a 100% guarantee of the provision of the items stipulated by the contract, and little-known insurance agencies most often simply bypass them, not wanting to risk their money.

The permanent location of the office, external respectability and well-established ties with the network of the insurance company in many regions inspire the trust of customers.

The main secrets of the insurance company franchise

Among the nuances that every novice entrepreneur in the insurance sector simply needs to know are the most basic rules:

All agreements on insurance must be fixed on paper. Oral and informal agreements will lead to the creation of a contentious situation, which can significantly affect the credibility of the company. In the case of a franchise, the probability of error in the work of the company is minimized, since the control by the franchisor and ready business plan direct the actions of a young and inexperienced entrepreneur in the right direction, providing a guaranteed income;
you should not buy or rent large areas or separate premises. It is much better to have a small office, but with a favorable location in the most crowded place. It is enough to place only the advertising brand of the franchise company, a few chairs and a beautiful counter. This will be enough to attract the attention of future customers, and by talking about favorable insurance conditions, they are guaranteed to use your insurance services;
do not limit the working hours of the company. The bulk of customers do not come from the franchisor's company, but from the crowd that may be interested in your offer, passing by. The maximum influx of customers will be precisely at peak hours and at the end of the working day, and the franchise will help you gain confidence in you with its proven and well-known brand among customers;
using an insurance company franchise, it is better to immediately start working with large clients, since a franchise company can significantly bring down the price for a larger client, and you, using this, earn good money, which, if you created a business on your own, would take months of hard work

Announcement in the archive

Information on this page may be out of date

The data is current as of 06/07/2018

Franchise More Than Toys

Investments 250,000 - 550,000 ₽

Franchise Reviews

Elmira Bagbekbeleyen

I am the owner of the store "More than toys" in Tyumen. As a beginner in business, I was very scared to start a new activity for me, I had many questions, I was afraid to make a mistake in choosing a franchise. But I can say that I was not mistaken in my choice. The "More than toys" team advised me at every stage, and still answers my questions, they are in touch at any time. For which we thank them very much! Logistics is well established, we have the opportunity to update the assortment of the store every week.

Nikolay and Elena Sviridovs

Dmitry and Yulia Tashina

The company presents us with a ready-made business, with all necessary tools for further work. In our opinion, everything is done with the mind and soul! Employees of the company are always in touch and will guide you in the right direction, which is very necessary, especially if you are a first-time entrepreneur.

We plan to expand as our expectations begin to be met. So if you're interested in More Than Toys, our advice is: Go for it! Find your niche in the market! Develop yourself and help children do it!

All in your hands!

Dmitry Shirinya

I want to leave a review about the work and cooperation with LLC "Retail Group", brand "More than toys".
Choosing the direction of activity and opening a store, I was based on the search for an exclusive offer, i.e. directions with an empty niche in the market. After considering several offers, my choice fell on this company. The franchise of the brand "More than toys" met all my expectations, opening a store and receiving the first batch of goods, I was delighted with the range and quality of products! And in fact, this direction in Kazakhstan is new, there is no such range of educational toys, mainly made of wood, in our market. Assistance to the company and further support with ready-made solutions for the store opening format, branding and everything related was provided 100%.
Today I plan to further develop this direction and open a couple more stores in the near future!

Daria Dreko

We launched recently. The project manager helped organize everything, gave practical advice, promptly answered all our questions.

IN entrepreneurial activity we are newbies. But thanks to the reasonable organization of the process on the part of the franchisor, we did not experience any difficulties. Everything went smoothly and according to plan.

We chose this particular franchise because, as young parents, this is a close topic for us. We really liked the assortment, directions of development. We are all doing a good deed - helping kids develop! This is cool!

Expectations are already partially justified - we have our own business, a beautiful island with wonderful toys, stable sales.

Thanks to the whole team "More than toys"!

Sergei and Daria Petrozavodsk

You can add your review about this franchise

Franchise cost and cost of ownership

Entrance fee

30 000 - 50 000 ₽

Absent

Other current payments

Missing

About company

More than toys is a network of specialized stores selling educational toys for children under their own brand.

The company's specialists, together with teachers, have developed a unique product matrix of educational toys for children from 3 months. up to 7 years old.

All our products are made from environmentally friendly materials, mainly wood, accompanied by a method card and a lesson plan for a specific age.

The main office of the company is located in Moscow.

Main information

Company foundation year

Franchise launch year

franchise businesses

own enterprises

Description of the franchise

We offer a ready-made concept of a unique mono-brand store of children's educational toys "More than toys" in three main formats:

island format
- Little format
- Full size

"Island" is a relatively new and most popular store format "More than toys". It was developed by the company's specialists in order to make the most of the offers on locations from the leading federal malls.

"More than toys" - little with an area of 5 to 10 m2.

Most often, this format is located along the wall. Due to the opportunity to occupy non-standard areas in the shopping center, it is possible to agree on the best conditions for placement. Only 6 linear meters along the wall and a height restriction of 2.5 m are required.

"More than toys" - Full Size from 21 to 30 m2.

Full Size is designed for areas over 20 m2.
In addition to the “More than toys” line, related products for children have been added to the assortment: educational books, products for children's creativity, products for newborns up to 3 months old, board and interactive educational games, soft toys, modern cartoon characters, etc. The range includes more than 1,500 sku

WHY IS A CHILDREN'S TOY STORE FRANCHISE "MORE THAN TOYS"?

1. Unique item in the market. We sell not just toys, but help parents develop the necessary skills in their child by following the recommendations in the method card and lesson plan for a specific age.
2. Low threshold for entering the business. To open your store "More than toys" you will need from 235,000 rubles.
3. Payback from 6 months.
4. Socially oriented and sustainable business in any macroeconomic situation.
5. Opportunity to become the only franchisee in town!
6. Quick start. Within three weeks from the date of signing the contract, you will be selling toys and making a profit!

Training and support

1. Search area
We help to find the best place for a future store, to agree on commercial terms for its placement with the administration. We will prepare a project design and specification for the production of commercial equipment.

2. Legal and accounting issues.
You can get a free consultation from the company's specialists on the issues of registering a legal entity, choosing a form of taxation and other issues arising in the process of doing business.

3. Retail automation.
We will prepare a list of equipment for the technical equipment of the store. Connection to 1C.

4. Marketing support.
All franchisees are provided with access to the company's Fragching Book, which contains the necessary materials for organizing an advertising campaign at the local level.
Contacts and general information about each store are displayed on the main More Than Toys website. Opening, promotions and special offers are also announced.
All partners are connected to the general loyalty program "More than toys".

5. Commodity matrix.
Depending on the format of the store, location, and taking into account the specifics of the city, the employees of the central office form the optimal product content of the store.

6. Distance learning.
We organize specialized trainings for all our franchisees. We also conduct online training for your sellers without fail!

Franchise Purchase Requirements

Availability of necessary financial resources to start the project.
Willingness to become part of a large friendly team of like-minded people.
willingness to share corporate values and follow the instructions and standards of the network.

Requirements for the premises

The required area for placement is from 5 to 30 sq.m.
- The location should be presented in a passable mall or in the mall in your city on the floor with a children's theme.

General information on the franchise:
Year of foundation
companies: 2014
Year of launch
franchising: 2016
Franchise
enterprises: 25
own
enterprises: 4

FRANCHISING OFFER:
Entrance fee: 30 000 rub.
Royalty: None
Other current payments: Absent

Three Reasons to Buy a Franchise More Than Toys

1
Training and support We help to find the best place for a future store, to agree on commercial terms for its placement with the administration. We will prepare a project design and specification for the production of commercial equipment.
Depending on the format of the store, location, and taking into account the specifics of the city, the employees of the central office form the optimal product content of the store.
2
Contribution and payback Low barrier to entry into the business. To open your store "More than toys" you will need from 235,000 rubles.
Payback from 6 months.
3
Quick start Quick start. Within three weeks from the date of signing the contract, you will be selling toys and making a profit!

Selling a Franchise More Than Toys

Reviews of the franchise More than toys

Dmitry and Yulia Tashina

We opened a "More Than Toys" store in Samara. Among the many franchise proposals, we have chosen toys, because they are an excellent match between price and quality. Since we ourselves are young parents, the issue of children's development is very relevant for us. The company presents us with a ready-made business, with all the necessary tools for further work. In our opinion, everything is done with the mind and soul! Employees of the company are always in touch and will guide you in the right direction, which is very necessary, especially if you are a first-time entrepreneur. We plan to expand as our expectations begin to be met. So if you're interested in More Than Toys, our advice is: Go for it! Find your niche in the market! Develop yourself and help children do it! All in your hands!

Dmitry Shirinya

I want to leave a review about the work and cooperation with LLC "Retail Group", brand "More than toys". Choosing the direction of activity and opening a store, I was based on the search for an exclusive offer, i.e. directions with an empty niche in the market. After considering several offers, my choice fell on this company. The franchise of the brand "More than toys" met all my expectations, opening a store and receiving the first batch of goods, I was delighted with the range and quality of products! And in fact, this direction in Kazakhstan is new, there is no such range of educational toys, mainly made of wood, in our market. Assistance to the company and further support with ready-made solutions for the store opening format, branding and everything related was provided 100%. Today I plan to further develop this direction and open a couple more stores in the near future!

Sergey and Daria Dreko

We launched recently. The project manager helped organize everything, gave practical advice, promptly answered all our questions. We are new to business. But thanks to the reasonable organization of the process on the part of the franchisor, we did not experience any difficulties. Everything went smoothly and according to plan. We chose this particular franchise because, as young parents, this is a close topic for us. We really liked the assortment, directions of development. We are all doing a good deed - helping kids develop! This is cool! Expectations are already partially justified - we have our own business, a beautiful island with wonderful toys, stable sales. Thanks to the whole team "More than toys"!