Pants and T-shirts hanging from the ceiling, a fashionable boutique in an ice cream truck, a bookstore on wheels - these are not all that modern marketers and designers come up with in order to attract customers. This review focuses on creatively designed theme stores from around the world.

Henry Holland decided that the most attractive display and advertising poster for fashionable clothes would be an ice cream van. To this end Henry bought one of the company cars of the sweet brand Mr Quiffy. Now, instead of sugar cones and popsicles, customers will find T-shirts, skirts, shorts, hats, and equipment accessories inside Apple and other things painted in acid colors. Moreover, the T-shirts have provocative slogans like “Lick me.” A mobile boutique travels the roads of London and Manchester in search of buyers.

Bambini– an unusual children's clothing store owned by a resident of Vienna Denis Kosutik (Denis Kosutic). To attract young customers and create a nostalgic mood for their parents, the interior of the shopping area is filled with fantastic and surreal elements borrowed from famous fairy tales. To create in Bambini an atmosphere of magic and comfort, decorators used floral motifs, huge mushrooms, pears, candies and mirrors.

Bambini – a “fairytale” boutique that enchants children and their parents

StyleLiner– a boutique on wheels based Joey Wolfer (Joey Wolffer). The young entrepreneur prefers to sell exclusively limited-edition items and jewelry. Looking for a product Wolfer travels all over the world. Parallel Joey It also sells clothes of its own production. He calls his store nothing more than a “treasure chest.” And he decorates the van accordingly - not sparing gold paint, red suede and varnish. Buyers often compare styles StyleLiner with the design of nightclubs of the 80s.

Polish creatives from the studio Smallna clearly demonstrated that the fashion world has been turned upside down. Boutique located in Warsaw Risk differs from competitors' establishments and is remembered primarily by the non-standard placement of hangers and lockers with clothes. To view the new (and any other) collection, you need to lift your head. After all, it is located on the ceiling.

Portuguese does not stand still either. A van with a display case travels around the country, distributing books by local authors among compatriots and tourists. In assortment Tell a Story There are both original works and translations into some European languages. The developers are confident that they have found The best way emphasize the importance of literature in the culture of Portugal and tell visitors the history of the country.

Hostem- shop men's clothing in London. Architectural designers James Russell (James Russell) And Hannah Plumb(Hannah Plumb) designed the interior for the most underground room of the boutique – The Chalk Room. The room is decorated in a gloomy 19th-century style - dim lighting, antique suitcases instead of shelving, Victorian-era furniture, church benches.

Interior decoration of stores Johnny Cupcakes Stores looks as deceptive as their name. In fact, it is not baked goods that are sold here, but... fashion clothes. However Johnny Earl (Johnny Earle) – the owner of a network of pseudo-confectionery shops – the interior for a retro bakery seemed quite appropriate. Yes, and misled buyers, oddly enough, loved to choose things in an appetizing atmosphere, and for guests of Los Angeles, the unusual boutique managed to become a kind of attraction.

The Norwegian city of Akershus is famous for its creatively designed “delicious” establishment. Specialists from the art studio came up with a colorful “melted” finish Scenario Interior Architects.

Every Christmas, an unusual themed store opens in the historical center of Barcelona. True, there is a salesman sitting in a booth “dressed” in a Santa suit. IN Muji Christmas Machine you can buy figurines of fawns, balls with artificial snow, Christmas decorations and other holiday souvenirs. Robot-like living kiosk belongs to a Japanese company Muji.

Another unique mobile store - a truck driving through the streets of New York with a mysterious inscription "Change one thing" (Change One Thing Truck). Known as the Anti-Ice Cream Van, the portable stand was created at the initiative of health officials concerned about the seasonal mass obesity of elementary and middle school students. In assortment Change One Thing Truck– only peeled drinking water, much more useful in hot weather than ice cream and sweet soda.

The store window is a kind of business card of the establishment. The level of attendance of the retail outlet by potential buyers, the profit and prosperity of the owners largely depend on the thoughtfulness of its design. If the opportunity arises to create a showcase, then you must take advantage of it. The talentedly designed façade of the building may well become a real landmark of the locality.

The store window is a kind of business card of the establishment.

Photos of tourists are excellent advertising for a retail establishment. The design of store windows should be catchy, colorful and informative. Passers-by, without realizing it, tend to stop at such a structure and visit it. The design of shop windows is determined by the architecture of the building where the store is located, the style of the street and the specifics of the store itself.

The contents of a store display are always designed to attract the attention of a wide audience of most passers-by. However, it should reflect the main specialization of the institution. This will definitely arouse the interest of people who are looking for a specific group of products.

When thinking about the design of a store, you need to be based on the following rules:

Support corporate identity point of sale. The company logo should be displayed on the façade. This approach indicates the focus of the outlet and helps promote the brand.

The chain of stores is designed in the same way. Even if their windows have different shapes and sizes, the company's style should be visible without a hint of doubt or misunderstanding.

Covering the counter with a transparent material that will be resistant to the influence of the most extreme weather conditions. This is especially true for exposure to solar radiation. If you use glass without special coating, then within a few months the decoration of the display case and the exhibits will fade, losing their charm and attractiveness.

Well maintained view. In order for the counter to be of interest to customers, it must be kept clean and tidy at all times. This issue needs to be considered at the planning stage. The design of the display case should be such that it can be quickly and easily cleaned of dust and debris.

Protection from cold and heavy objects. To prevent the glass from becoming covered with ice in the cold season, it is necessary to consider a heating system. This could be an ultraviolet heater or a fan heater. At night, the glass can be closed with roller shutters with the store logo printed on it.

Usage natural light and backlighting. Properly highlighted goods look interesting and attractive. In addition, well-executed lighting gives the façade an expressive appearance at night and in cloudy weather.

Proper placement of exhibits. If the pedestrian path runs at a distance from the facade, then the entire counter area is used. When people move in close proximity to the display case, the emphasis should be on that part of it that is located at a height of up to 150 cm from the floor.

Even the most unusual counter design ceases to arouse interest over time if nothing changes on it. To prevent the outflow of customers, the contents of the storefront need to be updated periodically. It is customary to do this at the change of season or on the eve of the holidays. It is advisable to draw several sketches of the updated storefronts. This will allow you to choose the most Best offer, even if the drawings are made in pencil.

Gallery: store window design (25 photos)

Window decoration (video)

Classification of showcases by configuration

Since retail outlets are located in buildings different types, then their windows are decorated in different styles.

Today there is the following classification of store windows:

Solid and extended. Almost all entrepreneurs dream of having such a structure. The large volume of the room allows you to bring to life any ideas of the designer and artist. In addition, extended structures allow you to create an interesting light picture using various light sources.

Modular. Consists of several sections of the same or different sizes. The right approach makes it possible to create several different or gradually developing stories. Multiple storefronts are much easier to maintain and update.

High-rise. Located on the second or higher level. To attract the attention of passers-by, large and eye-catching objects, bright inscriptions and original lighting are used as exhibits.

Corner. A very successful design in terms of accessibility to viewing the exhibits. In addition, corner structures stand at the intersection of passerby flows. Even one person at the window creates intrigue, making others interested in the outlet. As a rule, corner structures are equipped with semicircular glass.

Multi-level. Located on two or more floors of the building. It makes it possible to use non-standard solutions, which attracts the attention of buyers. Interest in the top level is driven by the creation of continuous vertical components.

A well-thought-out design of store facades allows you to make any type of display window attractive.

Openness of store displays

The concept of “openness” means the ability to view the trading floor from the street and vice versa.

There is such a division of storefronts taking into account this indicator:

Open. There are no obstructions behind the exhibits that would prevent one from seeing the interior of the stores. The showcase itself is from trading floor can be separated by a decorative barrier. This choice is made in cases where the interior design of the establishment is sufficiently attractive to a potential consumer, regardless of his tastes.

Closed. The display space is separated from the sales area by a curtain, painted fabric or a blank partition. As a rule, such a decision is made when it is necessary to disguise the rear parts of various equipment (refrigerators, racks, shelves). A variety of custom-made posters help compensate for the lack of transparency. In some cases, they look much more presentable than the sales floor itself.

Combined. They represent a space, one part of which is fenced off, and the other is accessible to view from the street. Sometimes it is advisable to cover the office space with advertised products. This can be household appliances, textiles, furniture and other goods from the store’s assortment.

As practice shows, the most active traffic is observed in retail outlets equipped with open display cases.

Artistic design of the exhibition

The content of the showcase should not only attract potential clients store brightness and beauty, but also carry maximum information about the specialization of the trading establishment. Having interested a person in the original design, a well-designed counter provides information for thought and encourages the passerby to go inside the store. And this is already more than 50% probability that a purchase will be made.

According to the information content, trade displays are divided into the following categories:

Commodity. They represent an exhibition of the main products from the assortment that is present in the sales area. To increase the visibility of products, original stands, artistically designed price tags, mannequins, racks and hangers are used.

Plot. They are designed in the form of a composition that demonstrates how a whole group of products can be used according to their functional purpose. Designers create certain plots and scenes. To give them expressiveness, mannequins, decorative lighting, and simulators of glow, smoke or rain are used.

Combined. Compositions are created that combine an original presentation of a group of products against the background of some plot in which there are products from a larger format store.

Promotional. Holding regular sales with significant discounts is an excellent marketing ploy that allows you to create a large target audience of buyers. Since promotional showcases are temporary structures, fabric banners, films glued to polycarbonate sheets, painted posters and banners are used for their decoration.

An excellent way to attract buyers is to display non-standard fixtures in the display space for display. The use of full-scale mannequins in natural colors, original plexiglass stands, dummies and stuffed animals makes the store façade stand out from the surrounding buildings.

How to quickly and inexpensively design a storefront (video)

Showcase lighting options

Lighting the facades of retail establishments is an important component in creating their image. Lighting is needed not only to attract attention to the display case at night. By combining lighting fixtures different types create interesting visual effects, emphasize certain details, highlight nuances.

Today the following types of shop window lighting are used:

Scattered. Lamps are placed evenly over the entire area and volume of the counter. The correct placement of lighting fixtures allows you to create relaxed, soft illumination of displayed goods without darkened areas or shadows. As a rule, energy-efficient LED lamps are used, which emit even light without flickering.

Directed. The purpose of such a solution is to create intrigue and accents. When the entire counter is dimly lit, individual objects and groups of products stand out with bright rays. To achieve such goals, powerful spotlights and small fluorescent lamps are used, located around the perimeter of the counter.

Artistic. It is used to attract attention to the exhibits of the showcase, which are presented everywhere in many retail outlets in the city. The emphasis is on the variety of colors, changing the intensity and color of the glow. LED strips, halogen and fluorescent lamps are used.

To prevent the display case from causing an addictive effect, it is advisable to equip it with several lighting options. Constantly changing the lighting mode will make the store façade the object of increased attention.

Selecting display glass

Many store owners are seriously concerned about the possibility of damage to their windows from accidental or deliberate impacts. You can get rid of such fears in one case - install glass that is durable and safe for passers-by.

Today, the following transparent materials are used to decorate display cases:

Tempered silicon glass. It is a product obtained after several cycles of heating and cooling of ordinary glass. Tempered glass is resistant to pressure, shock and scratches.

Triplex. In the manufacture of panels, several sheets of glass are used, connected by an adhesive polymer film. When broken, it forms harmless fragments.

Monolithic polycarbonate. An unusually durable material that can withstand even small arms bullets. At the same time, it easily takes the most complex shape.

The modern buyer needs to be constantly surprised, no matter whether you invite him to a clothing store, bags, fashion accessories or a bookstore. If a few decades ago the presence of a glass display case with mannequins was already something special, today such decoration is considered boring and uninteresting.

Decorative design of shop windows is an essential component of communication with the buyer. Every season, the arrival of new collections on sale and the start of sales of old ones should be highlighted, attract attention, including highlighting beautiful decor located behind a glass display case.

Store window design cannot be underestimated. In fact, there is a whole science - window dressing, which studies the subtleties and secrets of creative process, aimed at creating an attractive picture behind the glass. It is difficult to disagree with the fact that brightly and properly decorated shop windows are the best advertising.

With the help of showcase decor you can solve the following problems:

• attract attention to the point of sale;
• tell customers about promotions and discounts;
• clearly demonstrate the assortment in an original form;
• introduce a new collection of products;
• decorate the store for some holiday or important event;
• make the visual presentation of the outlet unique and stylish.

If you want to succeed in business, then your store must be decorated better and more interesting than competitors' points of sale.

Window decoration with fresh flowers: emphasize the uniqueness of the store

Everyone knows that fresh flowers bring a special atmosphere to the interior, fill it with comfort, aroma and make the room unique. Even a small composition on the table of an ordinary cafe makes the place special and attractive. Window decoration with flowers is no exception. Such a retail outlet will become a favorite place for customers. After all, flowers attract people on an energetic level, they attract attention and adequately distinguish your store from others.

Decorating shop windows with flowers is a special technique of window display; it has long been used by famous world brands. This helps them express their uniqueness and excellence, as well as attract new ones and retain them. regular customers. Flowers especially attract the female audience, so boutiques with women's clothing and accessories are simply obliged to use floral arrangements in their decor from time to time.

This material for decoration has one drawback: sooner or later it will lose its freshness and beauty. But modern florist techniques allow you to extend the life of flowers, so if you decide to make your window display more beautiful and brighter for some holiday or event, then the plant resource will be enough for a long period.

Decorating a store window can be done using floral panels, arches, large and small compositions created by professional decorators. All decor is selected according to the brand concept and a specific theme. It can be a bright, colorful Hawaiian party or elegant New Year's decor in the style of the 30s.

Artificial flowers in shop window decoration

Creative floral installations installed in a store window can be made from artificial flowers. Modern materials and exclusively handmade work make it possible to create plants that are not inferior in beauty and luxury to fresh flowers. The main advantage of this decor is durability. Decorating shop windows with flowers made from paper or textiles will create a magical atmosphere inside the store for a long time.

For display window decoration you can choose:

• panels or flower walls,
• gigantic flowers,
• arches and garlands,
• flower arrangements in any style,
• bouquets in vases and stands,
• artificial trees and bushes.

Each of these elements looks amazing behind glass, especially if the store window is designed by a professional team of florists and decorators. Specialists know how to combine colors correctly, and they can also advise which shades are best to use to attract buyers.

Floral decor in the window should be in moderation; it should emphasize the beauty of the goods on display, complement the design concept, and not overload the entrance to the point of sale. In addition to floral arrangements, you can use other accessories in your store decor. These can be mannequins made in an original manner, figurines and figurines, furniture elements, etc.

Window decoration from the floristry and decor workshop Fleur Artdan

The workshop’s specialists have repeatedly created stunning installations in store windows. We are convinced that flowers will look harmonious in any store, the main thing is to correctly combine the compositions with the existing design of the outlet. Real and artificial flowers are the best material for attracting customers; with the help of such decor you can reproduce various thematic ideas for window decoration and bring absolutely any idea to life.

Floristry and decoration workshop Fleur Artdan provides a full range of services for window decoration with flowers. Our catalog contains ready-made compositions, panels, floral objects and collages, unusual accessories and artificial flowers self made. We can make any composition to order.

Examples of window display design can be viewed on our website. Choose a style and ideas, and decorators and florists will create a real fairy tale in the store window that no customer can pass by.

I recently came across an interesting article in the My Modern Metropolis community. An article about creative showcases. It was written quite a long time ago (2009), but has not lost its relevance at all. So I decided to translate it especially for readers of the Vitrinistika.Ru blog. I hope everyone enjoys it.

P Having reconsidered everything that we once knew about store windows, we note: creative storefronts never stop in their development. A mix of art, fashion, design and marketing, displays not only have to grab your attention quickly, they have to make you want to enter the store.

While helping to make a choice, display cases also play an important role in identifying the brand.

The display windows began to look more and more like art installations and fantastic scenes from films. The average person can only guess at the time spent thinking, planning and setting up.

However, what does it feel like when art comes to life and comes into our lives?

Lanvin's Windswept Fashion

What could be more simple and beautiful than this? Lanvin's windows in Paris bring mannequins to life. Beautiful dresses and wonderful poses of mannequins make you smile.

Louis Vuitton: You're Under Surveillance

How desirable are Louis Vuitton bags? It's enough to have a bunch of CCTV cameras on high alert. These creative displays make us think that we are constantly being watched by Big Brother. Then again...maybe if we keep Louis we'll become instant celebrities! Hello paparazzi!

Calvin Klein's Pillow Talk Cases

The windows of the Calvin Klein collection store on East 60th Street in New York are dedicated to the pillows of the world's most famous couples. The installation features a specific work, “Pillow Talk Bed,” by artist Jonathan Horwitz, which was shown at PS1 MoMA.

Don't we love Barack and Michelle's pillows?

J. Crew's Sweet Ice Cream

Does it exist better way show off your pearls rather than “drip” them onto ice cream? J. Crew does an incredible job of displaying their jewelry in super sweet displays.

Maison Hermès Window Display by Tokujin Yoshioka

The Maison Hermès window in Tokyo was designed by Japanese designer Tokujin Yoshioka. The display uses a video of a woman blowing to highlight one of Hermès' most iconic accessories - their silk scarves.

Tiffany's Fantastic Fairy Tale

Artist Zoe Bradley uses paper to create these amazing structures for everyone from Tiffany and Louis Vuitton to Missoni and Donna Karan. This is a highly detailed piece of art that makes a wonderful backdrop for any luxury item.

Bergdorf Goodman Post-It Art

While we've seen variations of Post-it art a million times, we can't help but appreciate these Bergdorf & Goodman displays. Take a step back and you'll see faces famous people, such as “Girl with a Pearl Earring.”

Galeries Lafayette Department Store in Paris by David Lynch

One of the largest department stores in Paris, Les Galeries Lafayette, invited David Lynch to design 11 window displays that he created on the theme “Machines, Abstraction and Women.” This is one of them called “Woman with a Dream”. Lynch showed a fully functional model of a train that ran non-stop along the railroad tracks. This is how he describes his work: “I understand these windows as a labyrinth, a museum of streets where one moves through signs. The windows are a transparent door into the unknown.”

The Apifera window installation for Selfridges Store

Selfridges department store invited Matthew Plummer Fernandez to create this installation. The design uses the analogy of a store as plants, customers as bees, and displays as flowers, part of a plan to specialize in attracting bees. Inspired by the science of attraction developed in flowers, the fractal geometry complex reacts and changes its breathing rate depending on daylight and passersby.

Bergdorf Goodman's Fantastic Mr. Fox Dinner

Guess who's coming to dinner? How about the characters from Fantastic Mr. Fox! Wes Anderson. This holiday display was located at Bergdorf Goodman.

Barney's Santa's Fair Trade Sweatshop

Back in 2007, Barney's New York unveiled amazing window displays as part of a green campaign. In this showcase, called Santa's Fair Trade Sweatshop, the elves are surrounded by a list of the twelve Green Days of Christmas, on six composts. Only Barney's can do something so weird, wacky and wonderful at the same time.

Barney's Saturday Night Live X-Mas

Creative director Simon Doonan (Barneys New York) installed the windows in 2009 around the famous Saturday Night Live. Who doesn't remember egghead heroes? Cool fact! Barney's art team became so obsessed with Jane Curtin and Dan Ainkroyd (the aliens from Remulak) that the Eggheads got their own display space.

Apple for iPod Hi-Fi

Apple displays destroy all our preconceived notions of what a store window should look like. For their new iPod Hi-Fi, they simulated a broken window from the sound of this iPod Hi-Fi. It's time to shake things up, Apple!

Vuitton & Murakami's: Multicolore “Wrapped”

World-renowned artist Takeshi Murakami has teamed up with Louis Vuitton to “wrap” the famous flagship store with the signature “33 Colors” for the 2008 season. “The idea to wrap Fifth Avenue in Maison Monogram Multicolore came from an attempt to do something truly unique for the season,” said Daniel Lalonde, president and CEO of Louis Vuitton North America. I love walking past this store!

Sony/Spiderman

Sony Style in New York brought Spider-Man to life for the release of Spider-Man 3. Those lucky enough to pass by saw the superhero and his new villain, Sandman and Venom, in the window and inside the Sony store on Madison Avenue, which includes video clips that are displayed on LCD screens with touch technology. More than six scenes from the latest film, in which Peter Parker faces his tough demon and how he himself tries to understand the expanded capabilities of his new black suit. It's amazing and captures all the attention of those passing by!

Source (original article): http://www.mymodernmet.com/profiles/blogs/the-art-of-window-displays-15

Any retail premises intended for the sale of a particular product must be properly decorated. Experts say that the level of sales depends not only on the quality of the products sold and the breadth of assortments, but also on the design of the display windows. This rule applies to almost any retail premises, including pharmacies.

Window decoration in a pharmacy- a set of procedures that requires professional approach, because if medicines and drugs are placed beautifully and in a certain order, they are guaranteed to attract the attention of customers, which will have a positive effect on turnover and profitability of the business. Issues of decorating display windows in pharmacies and the procedure for displaying prescription drugs are regulated by clauses 3.19. and 6.11. Industry standard "Rules for release (sales) medicines in pharmacy organizations. Basic provisions" OST 91500.05.0007-2003, approved by Order of the Ministry of Health of the Russian Federation dated March 4, 2003 N 80 (as amended on April 18, 2007).

Where to order display design in a pharmacy sales area?

Proper display design in a pharmacy by group- an important point, taking into account which you can attract the attention of a potential buyer and direct him in the desired direction, creating conditions that, to a certain extent, contribute to further purchase. This is a job for real professionals who take into account the basic principles of window design in a pharmacy and will be able to provide guarantees of compliance with generally accepted standards and norms.

Order design of pharmacy displays in Moscow and the Moscow region with a guarantee of impeccable quality, you can contact the company “RPK KVIK ART”, which has been providing its services on the market for many years and pleases customers with time-tested, reliable and accessible service. Among the undeniable advantages of choosing to turn to our specialists, the following points can be highlighted:

• Professionalism. Each employee of our company has extensive experience in this field and knows everything Rules for decorating display windows in a pharmacy.
• Quality. In the process of order fulfillment, our representatives use only the highest quality materials from leading European manufacturers.
• Efficiency. Thanks to an integrated approach, all work is carried out in the shortest possible time.
• Variability. We offer a huge variety of different advertising designs to choose from, so the Customer can choose the most suitable one.
• Price. Our own production allows us to offer the most affordable prices for services of impeccable quality.

If you want to see an approximate result of the work, then on our website you can always familiarize yourself with photo of pharmacy window design(projects that have been successfully completed for our clients).

Rules for display windows in a pharmacy. Order

Representatives of the company "RPK KVIC ART" make sure to take into account the basic rules for the design of window displays in a pharmacy, which helps to attract a flow of new customers, as well as the formation of a positive image in the eyes of new and regular visitors.

Let's consider general rules window dressing in a pharmacy:

• Availability for viewing. The greatest effect is obtained by open display of forms that are available without a prescription. In such a situation, the buyer will be able to study the product and make a final decision about its purchase.
• Categories Window decoration in a pharmacy by groups (photo listed on our website) is an excellent solution that allows the potential buyer to navigate the space independently. For each section, it is necessary to select the correct wording, without complex terms.
• Location of goods. You can significantly increase the degree of sales of goods from little-known manufacturers by placing them next to the top sellers.
• Layout. Window decoration in a pharmacy Most often it is carried out with an open display form, which makes the most favorable impression on the buyer, who subconsciously understands that a particular drug is in great demand.
• Quantity. In order to stimulate sales growth, you can use a trick and put up for sale two variations of the same product. As practice shows, such a technique contributes to sales growth by an average of 15% (if you lay out 3 packages - by 35%, 4 - by 60%).

Do not forget about the fullness of the display case, since if it is empty, then such a “picture” will only cause negative emotions in the buyer.

Ordering inexpensive display design for a pharmacy in Moscow and the Moscow region from the RPK KVIK ART company is the only right decision that will create favorable conditions for customers and increase the profitability of the business.

Window displays of a restaurant, coffee shop, cafe

Saving enough money to open a cafe and purchase equipment and furniture has long been insufficient. Nowadays, potential customers can be interested not only in high-quality prepared dishes and drinks, but also in the interior, window design, and illustrated menu. The era of visual marketing dictates basic requirements and principles. And this is not surprising, because since the beginning of mankind, expressing emotions and feelings through visual effects has been natural: images, drawings, murals, graffiti attract attention first. Therefore, it is worth noting several important rules when decorating shop windows for cafes, bars, and restaurants:

Create custom illustrations. Image, picture is the best memorable tool

Seasonal and thematic decoration of restaurant windows, be sure to support it with the presentation of a dish or drink. Create a story on the window display and present it in the cafe hall.

Psychological mechanism: social proof. If you don't know what to do, look at what others have done in a similar situation and adapt it to suit your style.

Trust the work to professionals, such as the RPK KVIK ART team.

Add neatly and unusually displayed goods to the display; today there are stands for every taste or they can be made according to an individual design.

Use corporate colors without disrupting the perception of your brand. It is allowed to use shades that are pleasing to the eye.

Don't forget about lighting; properly placed light increases sales by up to 50%.

Feel free to add labels that are easy to read.

Use decorative elements that can be easily replaced.

Models should be used in the themed design of restaurant windows.

Even basic window dressing with film should bring results. It’s better to overpay and make a three-dimensional image than to simply throw money away. Over the years of work in this direction, the KVIC ART team has completed hundreds of orders and continues to fulfill them right now. Contact our managers by phone +7-495-136-98-55 or send your wishes by mail and clients will not pass by! Your showcase will work for you!

DESIGN OF JEWELRY DISPLAYS

Rings, earrings, bracelets, brooches made of precious metals - all this requires a special approach! It is important that the display of jewelry is convenient for sellers and employees, and that buyers can appreciate its beauty.

At RPK RPK KVIK ART there are no boundaries in window design, but they have already accumulated a wealth of experience! Our team will be happy to help you design jewelry displays for your store or salon in the best possible way!

Attractive appearance window display or retail outlet, forces the buyer to pay attention to the offered range of products and visit the establishment, with the desire to look at something or even buy. Since jewelry cannot be classified as an essential item, it is not surprising that jewelry stores compete fiercely for every customer. In most cases, a potential buyer chooses a place to buy jewelry according to a simple principle: “Where I like it, I’ll buy it there!” Thus, in most cases, decoration of jewelry displays plays a key role in taking business profits to a new level.

Window decoration for a jewelry store: Basic Rules

In the process of decorating jewelry display cases, it is important to adhere to the unity of style. If you plan to display classic jewelry in a showcase, then it is desirable that it also be made in the “classic” style with the presence of strict decor. In a situation with avant-garde jewelry, it is wise to use decorative and design elements that give lightness to flowing lines.

An important point in design is well-thought-out lighting. Thin light panels and small elements will look impressive, since the display window should not hide anything from the buyer, but emphasize the shimmer of each stone and the shine of precious metals. Not rare decoration display window decoration carried out using special lighting with frosted glass, which gives a special effect. When selecting lighting for window decoration, it is important to find the “golden mean”. If we talk about general lighting and lighting for jewelry display cases, it should be balanced. Uniform and somewhat subdued light in the sales area will allow the emphasis to be placed on the display cases themselves, on which the products are displayed.

Jewelry will look great in showcases decorated using decor from natural materials (stone, flowers, etc.). When decorating a shop window, you should understand that decorative elements should be in moderation so as not to distract the attention of a potential buyer from the decorations, which is why such work as decoration and display of jewelry should only be performed by true professionals.

Where to order window dressing jewelry store in Moscow?

Professional decoration of jewelry store windows with guarantees can always be ordered from the RPK KVIC ART company, which has been pleasing its customers with the impeccable quality of the services provided for many years.

Among the undeniable advantages of our organization:

• In-house production, which allows us to produce structures and shapes of any shape and size;
• Use of high-quality and safe materials;
• A staff of professional designers who are ready to turn any of your ideas into reality;
• Operative deadlines for order execution;
• Affordable prices for services for decorating any shop windows due to the absence of intermediaries.

Explore standard design options , which have already been developed and implemented by our specialists, maybe these options will suit you or send your design by email This email address is being protected from spambots. You must have JavaScript enabled to view it.. It is possible to produce an individual design project.

The showcase is the face of your store. It is important that when a visitor looks at the window of your clothing store, he becomes your customer. Do you want them to buy from you? Make your store window attractive! We at KVIK ART will help you design the appearance of your store in the best possible way!

We can make a display window according to your design or you can choose from the designs we have developed, the choice is yours!

In the kaleidoscope of offers of clothing, shoes and accessories, RPK KVIK ART will help your store stand out through competent window display design. The windows of women's clothing stores will become bright, the windows with shoes will stand out from the competition, the windows of bags will not leave anyone indifferent, the windows of home textiles will force you to go inside the store to add coziness to your own home; the windows of wedding salons will beckon and make you want to urgently try on an outfit and, perhaps, have another wedding, and the windows of lingerie will drive both halves of humanity crazy!

Believe me, we, the RPK Quick Art team, are able to exceed your expectations in the design of window displays for boutiques and large stores! We have something to offer you and surprise you!

When planning to open a clothing store, you should pay attention to a large number of nuances. The most important role is played not only by the range of products and their quality, but also by the design of external and internal display windows in the store. Contemplating the window of a clothing store, passers-by should have a feeling of interest, a desire to visit the store, and this is your potential buyer.

If clothing store window design done unprofessionally, then such a “picture” will probably scare away customers. But having created a stylish and catchy showcase, using innovative technologies and modern solutions, you can be guaranteed to receive effective tool which will increase business turnover. An aesthetically attractive and well-designed display window for a clothing store acts as a kind of “motivator” and incentive for a person to visit a specific retail outlet. It is for this reason that the design of clothing display windows should be carried out by real professionals who have extensive experience in this field.

Where to order window decoration for a clothing store in Moscow and the Moscow region?

The visual perception of any person is designed in such a way that imprints of impressive moments seen are stored in memory and periodically emerge from there, forcing us to experience amazing emotions again and again. That is why creative design of boutique windows is carried out in such a way as to arouse maximum interest among potential buyers in an aesthetically attractively designed display case.

You can order the design of clothing store windows with a guarantee of impeccable quality from the company “RPK KVIK ART”, which is one of the leaders of the capital’s market in this area. Today, we offer for our clients:

• Window decoration for women's clothing stores;
• Window decoration for men's clothing stores;
• Window decoration for a wedding salon;
• Window decoration in a lingerie store etc.

Experts from the RPK KVIC ART company will carry out the design work using modern, reliable materials of their own production. However, at the initial stage, it is necessary to determine target group store, i.e. its potential buyers. Based on the analysis obtained, the approach to implementation various types clothes will be different, because bag display design carried out taking into account some decisions, and boutique window design– to others. Also, in the process of window dressing, the following points must be taken into account:

• Age of the visitor;
• Gender of the visitor;
• Social status of the visitor;
• Wealth of the visitor, etc.

Key advantages of the decision to order the design of a women's store window from the production company "KVIK ART"

The primary goal of any display window is to evoke an “emotional response” in the buyer. Seeing an attractive display window should make a store visitor want to visit the store, regardless of whether he needs a specific item or how much money is available at the moment.

Ordering Women's clothing store display design in our company, you get many advantages:

• Professional approach. Our company employs experienced specialists who have implemented many different projects.
• Great opportunities. Our industrial base allows you to produce almost any design options used in the process of window dressing.
• Original design. If you want to decorate a storefront, but do not have a ready-made concept, our design department will help you develop the most creative solutions.
• Reasonable price. Due to our own production and the use of high-quality materials from trusted manufacturing partners, we can offer you the most affordable prices. The price of the design depends on the materials used, the scope of work, the need to use lighting elements, etc.

As the project progresses, representatives of our company adhere to a certain concept. Thus, to decorate the window display of a children's toy store, bright colors and theme design are most often used. In stores that sell a certain type of clothing, it is necessary to focus attention on it, highlighting all the advantages of the product in the window.

One way or another, decorating a clothing store window is a set of procedures that is almost impossible to perform without the proper experience at a high level. That is why contacting the company “RPK KVIC ART” is the key to a professional approach to completing and implementing the assigned task, which will allow your business to prosper and develop.

Do you want YOUR store to attract the eyes of customers? Do you want them to buy YOUR shoes? Then you need to think about the design of your shoe store window. Beautiful and bright signs, stickers, letters and much more - we at KVIK ART will help you decorate your window display in the best possible way!

Any business has its own specific characteristics, and selling shoes is no exception. In the process of decorating a shoe store window, it is necessary to use multi-tiered shelves where the assortment will be placed, as well as various decorative elements that will attract new customers and force them to visit a specific establishment.

If window dressing for shoe stores is carried out by experienced professionals who follow a number of specific rules and know all the intricacies of this issue, then passers-by are guaranteed to have maximum motivation to visit an attractive retail outlet.

Design of a shoe display: Key Features

It's no secret that the most selling display is the one that intrigues and involves the buyer, and also allows you to give a visual assessment of the product. If the showcase is located in a shopping complex or “looks out” onto a pedestrian area, then the most effective solution will be a subject-product composition. However, you should create such stories with caution, because if you simply set up mannequins and put shoes on them, not every passerby will be able to guess that the store sells shoes. Experts recommend focusing maximum attention on shoes. You can do this in two ways:

1. Equip the showcase with podiums and any structures/pieces of furniture. Despite the fact that this option will be minimalistic, visually such a showcase looks very elegant and stylish.
2. Create many large abstract accents in the form of simple spots of color or large images of objects (you can use the most interesting models from the available range). In this case, the shoes will act as an attractive contrast.

When decorating a shoe store window, it is recommended to use large prints, bright colors, and fonts. An important point is well-thought-out LED lighting or dynamic lighting, which will create the appropriate atmosphere and place the main emphasis on the shoes.

Don't forget about the scenery in the background. Otherwise, the created composition will have a boring appearance and is unlikely to be remembered by a potential buyer. The selection of the background must be carried out in accordance with created style showcases and the general concept of the store. It is possible to use strict shades, as well as the use of various geometric shapes. It all depends on your wishes and the imagination of the designer.

Where to order shoe store window design in Moscow?

A properly designed shoe store window is the key to sales success. There are many effective techniques for creating an attractive window display using flashy or discreet decorations. Order window display "shoes" with a guarantee of impeccable quality of work, you can in the company “RPK KVIK ART”, which always pleases its clients with a huge arsenal of effective solutions.

By contacting our company, you can count on complete immersion in the project and work “for results,” as well as truly affordable prices. We do not need intermediary services; we have our own high-tech production, which allows us to create designs and elements for window displays in accordance with the client’s wishes.

In our work we use the following solutions:

• Photo printing, posters, posters.
• Fabric structures with and without backlight.
• Film stained glass windows.
• Light panels, LED lighting.
• Volumetric elements made of plastic, MDF, laminated chipboard, plexiglass, foam plastic, etc.

You can view photos of standard display cases created by specialists from the RPK KVIK ART company on our website. You can choose one of the ready-made solutions or you can always place an order for the creation of an individual design, including one based on your layout (for this, you need to send the design by email This address Email protected from spam bots. You must have JavaScript enabled to view it.).

One of the most original types of outdoor advertising can rightfully be called the design of a children's store window. Little buyers react to the exhibition of goods like no other. If the facade of a retail establishment attracts the child’s attention, then with a high probability it can be said that a purchase will be made in this store. But do not forget that the last word remains with the parents. Therefore, the arrangement of goods behind glass and the decor should arouse interest among children and adults.

The design of a children's store window is an important point that is almost of key importance. The aesthetics and reputation of a particular establishment depends on how correctly and attractively the display window is designed. If the design of a children's display case is done correctly, taking into account established standards and norms, then such a business will be guaranteed to be successful, since the goods will always look attractive to potential buyers. In the process of decorating children's display cases, it is worth considering not only the aesthetic appeal, but also the functionality, as well as the practicality of the designs, so that they are not only beautiful, but also 100% safe for young and adult store visitors.

You can order the design of a children's store window from a proven market leader, the company RPK KVIK ART, which has been pleasing its customers with high-quality service and affordable prices for many years. Our company bears full responsibility for the quality of manufactured structures, as well as their installation work. While working, employees adhere to all safety rules, which eliminates the risk of injuries and accidents.

Window decoration for children's stores from the company "RPK KVIK ART" Showcase - business card any commercial premises, from a small pavilion to a large one shopping center. That is why close attention should be paid to the issue of design and decoration of shop windows. Among the undeniable advantages of the decision to order window decoration for children's stores in our company, the following points can be noted:

Professionalism. The staff of our company is a team of experienced specialists from various fields, from designers to lighting masters.

Materials. In the process of creating designs for children's store windows, we use only time-tested materials from the world's leading manufacturers.

Design. Depending on the tasks assigned (decorating shop windows for toys, children’s clothing, etc.), as well as the wishes and requirements of the Customer, the most effective solutions are selected.

Price. Despite the fact that by cooperating with us, you receive impeccable quality in the implementation of even the most complex projects, the price for decorating children's store windows always remains as affordable as possible for each client. Thanks to own production and the use of high-tech equipment, we can offer our clients the most favorable prices without intermediary services.

Deep knowledge of the engineering component, great opportunities for the use of non-standard design solutions using innovative lighting technology, guarantee of safety and efficiency of all created structures are only a small part of all the advantages of the RPK KVIK ART company. You can receive comprehensive consulting support regarding window dressing issues from our company managers by calling +7-495-136-98-55.

How to make even a well-fed person hungry? How to pay attention to an edible product? How to make sure that the buyer leaves satisfied, with purchases not only according to the list?

It is not enough for a product to simply look attractive in itself. In the retail space, a buyer may miss something or forget about something. In order for the buyer to be guaranteed to go home with purchases, it is necessary to first attract and retain his attention as much as possible.

We, the RPK RPK KVIK ART team, have been designing various kinds of trade display windows for a long time and more than successfully, so we will be very happy to help you design display windows for products, ice cream, and baked goods; fish, meat, dairy, confectionery, beer, vegetable, cheese, sausage, bread display cases.

We can create an exclusive composition for you or make something from the designs we have developed in your corporate style!

Our managers are happy to receive your calls by phone +7-495-136-98-55 or emails This email address is being protected from spambots. You must have JavaScript enabled to view it.

If without a new one household appliances, furniture or clothes, we can get by quite normally, but we can’t do without food. For this reason, grocery stores are the most in demand and popular among consumers. This is an effective and truly win-win option for conducting own business. However, it is worth understanding that competition in this niche is quite high and the issue should be approached with all seriousness. Here everyone should look for ways to attract buyers on their own. One of the most effective ways is to create advertising, in particular - window dressing grocery stores .

Regardless of whether you need fish display design or bakery window decoration, in this matter it is worth engaging the efforts of professionals who know about all the subtleties and existing “techniques” for sure. Window design for grocery stores must be carried out taking into account existing standards and norms, in full accordance with the intended concept.

Where to order grocery store display design in Moscow and throughout Russia?

Today, there are a huge number of different sources that teach merchandising. If the largest retailers use certain tools to attract large flows of customers to the grocery store, then when it comes to local grocery chains and simple retail outlets, the situation becomes somewhat more complicated.

In search of reliable professionals, you should definitely familiarize yourself with the offer from the company “RPK KVIC ART”, which has been decorating shop windows for many years and pleases its clients with impeccable quality and 100% reliability of the services provided. Huge production capacity and a staff of qualified employees allows us to work with grocery stores of any type. So, for our clients we offer:

• Design of meat displays;
• Decoration of dairy display cases;
• Window decoration “fruit”;
• Design of beer displays;
• Decoration of sausage display cases etc.

By contacting the RPK KVIC ART company, you make a choice in favor of high-tech production, almost limitless design possibilities and the most affordable prices. In the process of implementing each individual order, our specialists take only an individual approach, which allows us to create original solutions that 100% correspond to your ideas.

Basic rules for designing food displays

The design for window displays is selected based on the basic concept of the store. Of course, the process fruit and vegetable display design, will differ significantly from window dressing candy store . However, there are a number of standard rules that should be followed first:

• Attractiveness. As is the case with regular retail outlets, grocery store windows must necessarily evoke positive emotions. The showcase should be bright, attractive and inviting for the buyer to take action.
• Goods. Regardless of what kind of display window is designed, only the best products should be displayed on it. At the same time, it is worth remembering that the selected items for placement on the display must be accessible to a wide range of consumers.
• Height. Experts do not recommend using high-height display cases. They should be located at a height convenient for viewing.
• Lighting. It's always worth remembering about lighting. So, the showcase should be well lit, regardless of the time of day.
• Color. The ideal solution is if the color design of the display window matches the corporate colors of the store. Also, in the process of window dressing, you can additionally advertise the store brand.
• Purity. The windows of any grocery store must be clean so that potential buyers do not have any unpleasant associations.

Regardless of the complexity of the project, whether you need cake display display or design of refrigerated display cases for sausage and meat, representatives of the RPK KVIC ART company will be able to create and implement an original and exclusive project that will help increase business recognition, attract a flow of new customers and increase income.

An original showcase is something that a passerby will definitely remember. Even if a person passes by a beautifully decorated display window, as practice shows, after some time, he will definitely return to the memorable store!

There are many salons selling flowers and gifts, but thanks to the competent exclusive design of the window of a flower shop or gift shop, you will be the only one!

The RPK RPK KVIK ART team knows how to take into account many nuances when decorating a flower shop and will help you choose your unique style. We know how to ensure that, thanks to professional design, you enjoy admiring your flower shop, your employees enjoy working there, and your customers return to you again and again!

We can offer you designs we have developed or bring your ideas to life!

The main task of a flower shop window is to attract the attention of passers-by. The showcase should be carefully thought out and aesthetically attractive, forcing a person to involuntarily stop and look at the floral displays. Despite all the beauty and attractiveness, according to experts, flower display design is one of the most difficult tasks in terms of creating the most effective solution. It is for this reason that it is at least unreasonable to carry out such work relying on your own efforts, because customer turnover and, as a consequence, the profitability of the business depend on the quality of the display window design.

Decoration of a flower display– work for experienced professionals who are well versed in the intricacies of such work, have the ability to produce elements for creating structures in their own production, and can also provide certain guarantees that the service provided is 100% high-quality and reliable.

Where to order flower shop window design in Moscow?

In the process of creating an original design for a flower shop, it is worth understanding that the created decor should in no case interrupt the beauty of the flowers, but only subtly complement and emphasize it. In addition, flower displays are one of the most dynamic, since a living plant does not always bloom, and cut flowers tend to fade quickly.

You can order professional decoration of a flower shop window from the RPK KVIK ART company. Cooperation with our organization offers many advantages for clients:

• Experience. Our company is among the market leaders. A team of qualified specialists is ready to implement projects of any complexity.
• Production. Thanks to our own production, we can offer our clients a wide range of services, as well as the ability to create custom design solutions.
• Materials. To create the necessary elements and structures, only the highest quality materials from the world's leading manufacturers are used.
• Efficiency. We work for results, therefore we offer you the most convenient conditions, and also guarantee that the project will be completed in the shortest possible time without compromising quality.
• Price. We do not cooperate with intermediaries and produce all elements for window dressing using our own equipment. This point allows you to set the most transparent and affordable prices for window dressing services.

They will help you get acquainted with already completed projects photo of flower display decoration presented on our website. You can get answers to all questions related to the selection of materials and structures, creation of a design project and cost calculation by contacting the managers of our company by phone: +7-495-136-98-55.

Basic rules for decorating flower shop windows

In the process of window dressing, our company’s specialists use many modern and innovative solutions. Depending on the preferences and wishes of the Customer, an exclusive project is developed with the selection of certain structures and elements. However, when developing the concept of a flower display, there are a number of points that simply cannot be ignored:

• When creating a design, it is possible to use both the corporate style of the store and thematic affiliation, when compositions are made of the same types of colors, packaging, similar decorative elements, etc.
• Experts do not recommend displaying the entire assortment on display. As practice shows, buyers are attracted not by quantity, but by quality. This can be several original flower arrangements, decorated with decorative elements, presented under well-planned lighting.
• A big role is given to containers for storing flowers, which can also be used in a non-standard and original way.
• In order to attract the maximum number of customers, related products (souvenirs, postcards, soft toys, decorative baskets, etc.) can be placed in the window of a flower shop.
• Often, when decorating flower displays, mirror decor is used, which contributes to the visual expansion of the internal exhibition space.

When creating the design of a flower display, it is worth remembering that any flower arrangements must remain fresh.

By contacting the RPK KVIC ART company, you can also order gift shop display design. We work with projects of any complexity and any size!

The abundance of salons and beauty studios on the streets of the capital forces owners to invest substantial sums in order to stand out from the crowd and be effectively remembered by potential clients. It’s not even worth saying that this work should be performed by professional designers and advertising specialists. Taking into account the legislation of the city of Moscow, each design must strictly comply with Resolution 902, and our team - RPK KVIK ART - has learned it by heart!

We have 4 proven principles for decorating beauty salon windows:

1. - attracting a flow of new visitors;
2. - stand out clearly from competitors;
3. - formation of a positive image in the eyes of old and new visitors;
4. - convenient provision of information about services.

Only this way and no other way! Proper placement of all 4 points on the beauty salon window will provide maximum involvement of potential clients. Don't be afraid of bright colors, stylish images, bright lighting or even light dynamics - ALL THIS WORKS FOR THE GOOD OF YOUR BUSINESS.

Our team has a number of advantages:

Reasonable cost, because it is important for us that we become your regular contractor;

Prompt execution of orders, we realistically estimate deadlines;

Only high-quality materials from the best suppliers from Europe;

Free professional consultation;

Opportunity to realize your ideas;

Our own production allows us to offer you the lowest prices at as soon as possible manufacturing with constant quality control at all stages!

We feel that you are ready to update or create a new concept for your showcase together with our team of KVIC ART specialists;)

Contact our specialists by phone. +7495-136-98-55 or send a request by email This email address is being protected from spambots. You must have JavaScript enabled to view it.

The theater begins with a buffet, a restaurant with a toilet, and good store from a “tastefully” decorated showcase. Main tasks A properly designed storefront will attract new customers and convert them into regular ones.

The branding of the storefront is based on the principle of viral advertising - I saw it myself, I told my neighbor. This is the principle that guides our company.

RPK KVIK ART has been specializing in branding, window dressing and retail space design for stores, pharmacies, and beauty salons for almost 10 years. Over the years, we have faced challenges of varying complexity. Each new task– challenge, project implementation – pride! We are glad that our clients do not limit themselves in their ideas and set high standards for us.

For example, for the Fisher Price stand in children's store Vinny on Kaluzhskaya, we designed a stand with a motorcycle, which, due to dynamic lighting, created the illusion of rotating wheels. By the way, any dynamics in the decorative or creative design of a shop window and retail space always attracts the attention of buyers! It can be in the form of changing lighting or moving decorative elements. Catchy, Bright, Dynamic - three pillars in creating a memorable image of a showcase.

Sometimes customers come up with such ideas that in order to implement them you have to not only learn new things, but find unique solutions that allow you to realize the most daring and daring ideas. To decorate one of the stores, we had to learn how to create giant flowers; for Lacoste boutiques, we made unusual three-dimensional multi-layer crocodiles against the backdrop of Matrices (a free-standing or built-in structure into which a fabric sheet is inserted). This design can be one-sided, two-sided, illuminated or non-illuminated, and can be used as the main showcase with an image. On fabric, the layout turns out very bright, with rich colors. Convenience for the customer is important: in just 5 minutes, store clerks can easily replace the fabric and the background for the display window will become different. Uniqueness, Changeability, Ease of maintenance - these are the three most important criteria for the customer.

There are many features of window dressing. RPK KVIK ART specialists will help you understand all the details, visualize the idea, tell you how to take into account the key points, and contribute to the competent, optimal design of the sales area using merchandising. Choose a style, select materials - our team can do it all. Need an exclusive design? We are ready for much and even more!

Prices for window dressing with film

The exact cost of plotter cutting can only be calculated if you have a vector image, since the cost of the work is calculated based on the length of the image cut (measured in the CorelDrow program).