Many are of the opinion that it is pointless to open your own dental clinic without a medical education.

But are restaurants opened only by successful chefs, and hairdressers by talented hairdressers? The clinic is first and foremost a business, and then a medical process. Since now state-owned clinics are barely afloat, many entrepreneurs are wondering: "How to open a dental clinic and how profitable is it?"

How to create a clinic?

The dental clinic is one of the most promising directions in medicine. With the growth of living standards, Russians began to more carefully monitor their health, so there are more and more clients at private medical institutions, where they practice an individual approach to each of the clients.

Despite its great attractiveness, the dental business requires a lot of investment. For example, to open a clinic for 5 chairs, approximately 300-400 thousand euros will be required. If you split this amount, then the following will come out:

• equipment will cost approximately 135-160 thousand euros;
• renovation of the premises: on average, about 140-190 thousand euros will be needed;
• additional costs (documentation, advertising) will cost 20-50 thousand euros.

If you do not have the funds to open a clinic, you can simply make a dental office, which, of course, will cost several times cheaper. What do you need to open a dental office? To do this, it will be enough to open an individual entrepreneur, obtain a license and register with the tax office.

Choose a room

To open a clinic, you will need a room with a size of at least 180-200 square meters. m, which necessarily meets the requirements of SES. There should be one window per dental chair.

If possible, it is best to buy a property rather than rent it. After all, if the landlord asks you to leave the rented area, then while you find a new place, you will suffer big losses. During this time, you can lose not only customers, but also staff.

Of course, if the purchase of premises Money not enough, you will have to rent space. In this case, it is better to study the terms of the lease agreement well in order to protect yourself from unpleasant surprises. To prevent your landlord from constantly increasing your rent, insist that the agreement includes a clause stating that the rent can change no more than once a year. You also need to demand a clear justification for the increase in the price of rent.

Repair

Many beginners make the mistake of investing a lot of money in a luxury renovation, because then they have little money left to buy. good equipment. As a result, the quality of the services provided suffers.

The second mistake is to entrust the design to a fashionable architectural bureau, which, however, has no experience in medical institutions. Remember, the design of dental clinics should be carried out by an organization knowing the specifics technologies and requirements of SES.

Therefore, to invest more than 700 euros per sq. meter is not worth it. People will come here to be treated, and not to admire expensive marble or paintings. A significant part of the money will have to be spent on communications, each office should have sewerage, water, electricity, and ventilation.

Decor

As a rule, the most troublesome business when opening any medical institution is obtaining permits from the supervisory authorities. While you collect all the documents for opening dentistry, a lot of time will pass. You need to go through many instances: SES, the department of architecture, the fire service, the district administration and others. Here is a sample list of required documents:

1. Evacuation plan.
2. BTI plan.
3. Laundry agreement.
4. Examination for sterility of air, washings, water.
5. Agreement on the disposal of waste and fluorescent lamps.
6. Explication.
7. A document of ownership of the premises or a lease agreement.
8. Certificate of registration with the tax authority.
9. Agreement on the disinfection of air conditioning and ventilation systems.
10. Conclusion from the sanitary-epidemiological station.

Obtaining a medical license is generally a separate conversation. If all legal requirements are not taken into account, the license may not be issued, and then the opening of the clinic may be delayed. By law, a license can be issued no later than 45 days from the date of submission of the necessary papers from the applicant.

Those who plan to add a surgeon, therapist or orthodontist to the staff of the clinic will need to obtain a license separately for each type of medical activity. If you are not sure that you can arrange everything correctly yourself, it is better to contact a lawyer or even a specialized firm that helps in obtaining a license and other permits.

Equipment

Before you open a dental clinic, you must also purchase the necessary equipment. Even if you visit a couple of medical exhibitions, it will be difficult to understand dental equipment. Each supplier, of course, will praise their devices.

Even most dentists are not good with equipment, they usually only work on one or two models, so it is quite difficult for them to compare their equipment with others. For businessmen, the choice of medical equipment is generally a “black box”, which only whistles, buzzes and flashes lights. In addition, the price range for dental equipment is quite wide. In order not to make a mistake in the choice, you will need a specialist who is well versed in professional technology.

Staff

For a dental clinic for 5 chairs, it is necessary to hire 10 doctors, 10 nurses, 1-2 administrators, 2 nurses and an accountant for 0.5 rates. The salary of a dentist should be approximately 20-25% of the revenue, for nurses a fixed rate should be provided - about 300-400 euros (for the capital), and for nurses - 200-250 euros.

For many years, work in state clinics, clinics and hospitals does not bring the desired material result. Physicians do not have the pleasure of working for low wages. Most leave and go to work in a private clinic or start their own business. One of the most profitable medical industries is dentistry. Having a luxury car is prestigious, as is having a beautiful and healthy smile.

There is a trend towards an increase in the opening of dental offices. The figures say that more than 60% of doctors in private practice open just such a case. It is generally accepted that the main thing in business is the place, it determines the profitability of the opening. Most often, dental offices are opened in residential areas of the city, where the population density is higher. This allows in as soon as possible build a customer base, which accelerates the influx of customers. The remoteness of the clinics also speaks in favor of the small format of the dental office, because a person with acute toothache is more likely to turn to his place of residence or to a neighboring area than to look for a private medical multidisciplinary clinic somewhere in the center. Also, the argument for will be the fact that the prices for services in the dental office are several times lower than in private ones. medical centers and clinics. So how do you open a dental office?

Calculation of the cost of opening a private dentistry

Let's consider the issue in more detail. Mini-dentistries open in the sleeping areas of the city. This applies to both the capital and the regions. This means that the future owner will need a room for an office. It should be noted that the sanitary and epidemiological service does not sleep, demanding from entrepreneurs to strictly comply with the instructions for the square of the cabinet. For one dental chair - at least 7 meters, for the second - 14 and so on by analogy. For medical centers and medical clinics, the calculations are twice as high. Communications will be required for work, so it is more convenient to rent or buy premises with amenities, for this the option of renting an apartment on the ground floor is suitable. The second factor is cost. So, for example, the average cost in Moscow is 90 thousand rubles/sq. m, in the regions - from 52 thousand rubles / sq.m. The cost of renting housing in Moscow is approaching 30-35 thousand rubles for a one-room apartment, the price may decrease depending on the area and distance. Let's ask ourselves how much it costs to open a dental office. As a result, we have the following:

1. Dental chair - 180-360 thousand rubles,
2. A set of tools at the rate of one set for one chair - 45-75 thousand rubles,
3. Consumables - 60-90 thousand per month,
4. Enclave for sterilization of instruments - 150-210 thousand rubles,
5. Equipment for a prosthetic laboratory - 450-750 thousand rubles,
6. X-ray installation - 300-450 thousand rubles.

For comparison, in order to, you need to spend four times more money than for an office. Equipment is a key moment in the work of a dentist. It is not recommended to save on equipment, because the quality of the services provided depends on it. Many practicing doctors open their own business with an established client base.

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Legal issues and registration

It is necessary to start work by filing documents for registration as an individual entrepreneur or legal entity. The registration procedure is established by the Federal Law of 08.08.2001 “On state registration legal entities and individual entrepreneurs.

According to the Federal Law of 08.08.2001 “On Licensing certain types activities”, you need to obtain a license to engage in medical activities. To obtain it, the following are submitted to the licensing and certification body:

• an application for a license (the application form is approved by a letter from the Federal Service for Surveillance in Health and social development dated July 27, 2005 No. 01I-374/05);
• certificates for installed equipment, personal medical passports of employees, copies of documents on their education and qualifications.

PS. In the office or medical clinic the equipment must be located with the strict requirements prescribed by the BTI.

Imagine for a moment that you have opened your own clinic. We purchased equipment, rented or purchased premises, carried out repairs in it, received certificates necessary for work. It's time for licensing. It is highly recommended to study all government documents, acts and regulations before submitting to the SES for the purchase of a license. Please note that when expanding the range of services, you need to go through the procedure for obtaining a license again. You can get a license yourself or entrust the laborious process to a specialized company. If you are not confident in your abilities, trust the professionals. For a nominal fee of 30 thousand rubles. the firm will prepare and carry out all the necessary activities to obtain a license.

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Personnel and advertising are powerful business assistants

In every enterprise, employees play a key role. The most valuable resource is personnel. You need to select people carefully, the quality of the services provided and your future profit depend on it. Recruitment is carried out on the basis of one dental chair one dentist. The doctor may need a nurse. The standard working time of a doctor is about 6 hours. If you plan to open a 24-hour office, you will need at least 4 doctors per chair. The clinic needs more staff, based on this, the figure will be proportional. When hiring a person, check that the employees have documents on education, qualifications, international internships and trainings. Introduce a competitive basis into the charter of the enterprise, before employment at workplace test practical skills on the basis of the competitive moment. The higher the qualification of an employee, the higher the quality of his work, respectively, and more positive feedback clients.

At first, your business will need an effective advertising campaign. Don't skimp on advertising. You can promote in different ways, use different marketing moves and strategies. You can publish an advertisement in a newspaper, put a slogan in the "creeping line" on television, order banners and hang them around the city. Keep a journal of suggestions and feedback so that your account visitors respond to the quality of the services provided to them. It will not be superfluous to hang letters and certificates (if any) in the reception. People are imbued with confidence in an enterprise with a name. The system of discounts will be no less effective. For example, 5-10% discount on various dental services. The clinic can also introduce a discount system focused on VIP clients. Promotions have a positive effect on the flow of people, customers, having heard the word "promotion", will definitely come to you, this cannot but affect the attendance of your dental office.

Modern people already know for sure: you need to go to the dentist twice a year, even if everything is in perfect order with your teeth. If there are any problems and diseases, you should contact a specialist immediately. Dental treatment, alignment, prosthetics, professional cleaning, whitening - the services provided by modern dentists can be listed and listed. This means that a qualified dentist today will not be left without work, and a good dental office will not be left without patients. And if you want to start in demand and profitable business, perhaps, it is worth considering this option. How to open a dental office, equip it, recruit staff and set up a business? Let's try to figure it out.

Where to go for treatment?

Answering this question, our fellow citizens today choose one of three options:

1. State dental clinics. This is the most low-budget way to solve dental problems, but they are becoming less and less popular among the population. Outdated equipment, not the highest quality materials - all this makes the treatment process painful, and the result short-lived.
2. Private dental clinics. They can be both large, where almost any service is provided to patients - from diagnostics to complex surgical interventions, and small, where several dentists, a surgeon, and possibly an orthodontist work.
3. Dental offices. 1-2 doctors and a nurse can work here. As a rule, not many services are provided here (preventive examinations, treatment, cleaning, whitening).

Opening a multidisciplinary dental clinic is not easy: it will require large investments and considerable efforts. In addition, each type of dental activity will have to obtain a separate license.

Opening a private dental office will be much easier, and most importantly, much cheaper.

Room for private dentistry

Finding a suitable room for an office will be quite difficult: it must meet certain requirements. First of all, this room should be non-residential, with all communications - electricity, water supply, sewerage. In addition, all this will need to be brought permanently to the dental chair, which is mounted on the floor.

According to the standards, if there is one chair in the office, there should be at least 14 sq. meters of free space. If you have two or more chairs - add another 7 square meters. meters for each.

Since the cost of equipping an office is quite significant, the premises for it should either be taken on a long-term lease or bought out - moving such an office will be a costly undertaking.

To know exactly what requirements apply to private dental offices, you should read normative documents: SanPiN 2.1.3.2630-10 and SanPiN 2956a-83. In addition, it must be borne in mind that in some regions there are additional legal acts governing this issue.

As for the size of the room, Rospotrebnadzor has set the following minimum requirements: the total area is 30 sq.m, while at least 14 sq.m, as already mentioned, should be occupied by the room where the dental chair is located, at least 10 sq.m by the hall and at least 5 - toilet. The height of the ceilings should be from three meters and above, the depth of the room - no more than six meters.

But in practice, more space is required for the dental office. For productive and comfortable work, additional premises may be needed:

• a room for inventory sterilization is required if there are three or more dental chairs in the office. Its area should be from 6 sq. meters.
• x-ray room and developing room. Their minimum area is 11 and 6 sq.m. respectively.
• additional rooms (orthodontist, pediatric dentist, surgeon, etc.) - 15 sq.m. every.
• auxiliary premises (staff room, warehouse, accounting, administration office, etc.).

Repair and equipment

Repair in the dental office requires a special one. First of all, you will have to bring water, electricity and sewerage to the dental unit. It is better to entrust these works only to trusted craftsmen: if it later turns out that the work was done poorly, you will have to break the floor and redo everything, which will result in additional costs.

When calculating how much it will cost to open a dental office, you need to dwell separately on equipment - this is one of the main cost items. The range of prices here is quite significant, as is the difference in quality - from used and obsolete instruments to ultra-modern designs.

When choosing dental equipment, you should first of all be guided by sanitary regulations dated December 28, 1983, p. 2956a-83 and SanPiN 2.6.1.1192-03, and then - market prices, your capabilities and needs.

Here is the list necessary equipment with average prices:

• dentist chair. A good installation, equipped with everything that is required for work, costs about 300-350 thousand rubles. About 3 thousand rubles a month will be spent on its maintenance.
• interchangeable tips. An additional set of tips must be purchased so that if one of them fails, the cabinet can continue to work. The cost is 4.5-5 thousand rubles.
• consumables (filling compositions, hygiene, chemicals) for a month - about 5 thousand rubles.
• dental instruments - from 30 thousand rubles.
• heliocuring lamps - 10 thousand rubles.
• apex locators - 30-40 thousand rubles.
• autoclave (a container for sterilizing instruments) - 60 thousand rubles.

As additional equipment, you can purchase a radiovisiograph - an analogue of an X-ray installation, the device takes an image and displays it on the monitor. The cost is about 250 thousand rubles. Also, do not forget that the office will need furniture (including cabinets for storing tools and preparations).

Thus, the cost of the equipment necessary to start work will be about 600 thousand rubles (excluding the price of the visiograph).

Paperwork

A dentist who opens an office “for himself” and plans to personally treat patients will have the easiest way out. For an entrepreneur who is going to hire doctors, the optimal form of business organization is.

Licenses for dental activities are issued only in the name of a specialist dentist.

For this type of activity - 85.12 - medical practice and 85.13 - dental practice. To receive patients and take money for services, you will need cash machine. It must be registered with the IRS.

Dental office staff

The success of the entire enterprise will depend on how professional and qualified the staff of your dental office will be: it is no secret that patients are ready to wait weeks for an appointment with “their” doctor, and, if necessary, recommend him to friends and acquaintances. However, there are also General requirements to a dentist.

The therapist must have:

• certificate in therapeutic dentistry;
• diploma of completion of internship and residency.

In addition, his work experience in the specialty must be at least five years.

If you plan to include an orthodontist, surgeon, etc. in the staff, you will need to obtain a separate license for each of the selected areas and the requirements for specialists will also be separate.

Nursing staff may also work in the office; among other things, their duties may include the independent provision of certain services. Such employees can carry out hygiene procedures (cleaning, bleaching, etc.), inject medicines. To do this, the physician must have an average medical education and a certificate in the specialization "Preventive Dentistry".

In addition, medical staff with secondary medical education can assist dentists. To do this job, they must be certified as a Nurse in Dentistry.

When deciding on the number of medical staff, we must not forget that, according to the norms, a dentist cannot work more than six hours a day. Therefore, the dental office must have at least two doctors, two nurses, as well as an administrator-cashier and a nurse to clean the premises.

We calculate the costs

In addition to the costs of tools, equipment and furniture, the business plan of the dental office will have to include:

• purchase or rental of premises (it is difficult to give even an approximate figure here: it all depends on the parameters of the property);
• repair costs - from 150 thousand rubles and more: it depends on the size of the room and on how chic the finish you are planning;
• licensing - about 50-70 thousand rubles, depending on the number of dental services that your office will provide.

Along with one-time costs at opening, there will also be ongoing expenses: salaries for employees, advertising costs, public utilities, telephone etc. .

As practice shows, the closest to reality answer to the question of how much it costs to open a private dental office is from 1 to 3 million. This is if you do not acquire premises in the property, but rent it. Such a business pays off in about 2-5 years.

In this article, we will talk about how to open a dental office and what you need for this. We will also consider what difficulties await the future owner of dentistry and what is taken into account when drawing up a business plan.

Today non-state dentistry is presented in three formats. The most common of them, which occupies 60 percent of the market, are cabinets equipped with two or three installations. Most often they are located on the first floors of residential buildings. According to experts, this format is “unstable”: such offices leave the market as bankrupt or are reorganized into a dental clinic. There is a third type of such institutions. We are talking about that provide an extensive list of services and non-dental focus.

The classification is also carried out in terms of the approach to doing business. Some clinics are focused on the in-line implementation of patient care (services of low quality are offered at appropriate prices). These centers have many dental units (work around the clock).

Such clinics have a focus on corporate clients who have a voluntary insurance contract. The third group is small institutions with one or two dental units, mainly VIP clients turn to them.

The amount of initial investment (without current costs) for opening your own office depends on the premises in which you are going to work - in a rented or your own.

Rent

To operate an office with one installation, you will need 2-2.5 million rubles. Clinic for three chairs 7.5 million. Repair work about 500 thousand (without x-ray equipment). With an X-ray unit, repairs cost 700,000 rubles. The rent for a room of 100 square meters (per month) will be about 300 thousand rubles (we are talking about large cities, in small cities the amounts are less). When renting, a security deposit is made.

Own area

The area of ​​the city affects the price of the premises. The price is 80 thousand rubles per square meter.

Buying a ready-made business

The price is affected by:

• the market value of the property (if you wish to purchase);
• investments in repair work;
• carrying value of dental equipment;
• the price of materials and tool kits (with the constant use of highly specialized tools, it will be possible to keep a warehouse);
• client base, business reputation, the duration of the activity of the institution in the market. This factor directly affects the payback period.

How to open a dental clinic: about pitfalls

For successful work office or clinic, you need to know all the nuances.

How to open a dentistry: required documents

You will need a certain set of official papers. Register as an individual entrepreneur (submit your passport and a document confirming payment of the fee to the relevant authority) or organization. On the procedure, read the federal law on registration of legal entities and individual entrepreneurs.

Obtain a certificate of tax registration at the place of residence or location. The clinic operates on the basis of a license, which allows the practice of medicine. To obtain permission, the following papers are submitted to the licensing and certification body:

1. A completed application form;
2. Certificates for dental equipment, medical records of staff, a copy of documentation on education and qualifications.

All equipment in the dental office is arranged as indicated in the BTI plan.

Business Profitability

One dental chair brings 400 thousand rubles per month. Based on a profitability of thirty percent, one unit earns 120 thousand rubles (net profit). Figures are higher when services are provided on-premises.

Taxation

More often, clinics operate under a simplified taxation system. You will pay the state 1 percent of your income. Optimization occurs in terms of reducing the official salary and increasing the prices of materials. Business in the field of dentistry is profitable with qualified medical personnel.

Anyone who has a desire to work in this area and has a considerable start-up capital can open a dental office. To launch the project, you will need to go through a lengthy registration procedure and obtain the necessary licenses and permits.

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Is special education important?

A person who decides to open a private dental office in Russia may not have a dental education. Practice shows that a dentist who has organized his own specialized mini-clinic does not have time either to manage it qualitatively or to receive patients. Therefore, it is better when these functions perform two different person, each of which is a professional in their field.

The dentist, no doubt, has the right to open his own office, but then it would be better to entrust his management to a hired manager. In this case, organizational issues will not distract him from the main professional activity. An alternative scenario could be the hiring of additional dentists. In such a situation, personal reception of patients can be reduced to a minimum or not carried out at all.

Business Relevance

The relevance of the dental business is due to the following:

1. High demand for dental services among the population. Since everyone has teeth, the vast majority of people are forced to regularly visit a dentist. According to statistics, 97 percent of the Russian population suffers from diseases of the hard tissues of the teeth. The average person visits the dentist twice a year, even when nothing hurts. In such a situation, the dentist can notice the disease at an early stage and prevent its development.
2. High business profitability. The average check in a provincial town is three to four thousand rubles, and in the capital - seven to eight. Standard appointment time is 30 minutes. An office with a good reputation keeps a record of clients for two to four weeks in advance.
3. Ability to provide a wide range of services using various technologies and materials that distinguish dental offices.

Options for organizing a dental business

An entrepreneur can open a dental office or clinic.

Dental office

The organization of a small office provides for moderate capital investments, since one or two workplaces are usually equipped, allowing you to see several patients at the same time.

Most often, people turn to such institutions for standard dental services:

• counseling;
• basic dental treatment;
• teeth whitening;
• removal of tartar.

You can start a business with the organization of a dental office. Having earned money on it, they can be invested in the development of the business and gradually expand it to the format of a private dental hospital.

dental clinic

Compared to a small office, the organization of the clinic will require significant financial investments. Since the range of services provided is usually very wide, it will be necessary to equip several workplaces, purchase expensive equipment and hire staff. The possibility of obtaining versatile services attracts a large number of customers. Private clinics often have contracts with insurance companies, which, in turn, send people to provide them with various kinds of services.

The range of basic services of the dental clinic:

• counseling and diagnostics;
• various therapeutic services (including treatment of medium, deep and complicated caries);
• surgical dental operations (including tooth extraction, cysts);
• dental cosmetology (including removal of plaque and stone, whitening, installation of braces, bite correction);
• dental prosthetics;
• implantology;
• children's dentistry;
• periodontology;
• x-ray;
• emergency help.

Market analysis and target audience

Characteristics of the Russian dental market:

• the market capacity of paid dental services for 2017 was more than half a billion rubles, or about 254,000,000 appointments;
• high competition;
• the modern dental market is predominantly represented by private clinics (25% of the total) and dental offices;
• in the years economic crises there is no sharp drop in demand;
• dental services are perceived by the population as a product of prime necessity;
• there is a trend of growth in demand for paid medical services of dentistry;
• the increase in prices for dental services is mainly due to an increase in rent for premises, an increase in prices for drugs and equipment, and an increase in wages;
• according to 2014 data, in Russia, the largest number of private dentistry was recorded in Krasnoyarsk, Kazan and Nizhny Novgorod (22-29 units / 100 thousand people);
• development of lending for dental services;
• for 2018-2022, an increase in the capacity of the Russian dental market is predicted;
• Today, the most promising segment of the dental market is implantology and the provision of dental services focused on children.

Participants of the dental market:

1. State dentistry. They mainly provide free services to the population, but also provide services for money. Everyone uses their service. less people, since such clinics often have outdated equipment. In addition, inexperienced specialists work in them, and patients have to sit in long queues. Also, high-quality materials are not always used in public dentistry.
2. Private dentistry. They are divided into institutions focused on people with high income, medium and low. Private dentistry is classified into network and non-network clinics, as well as private offices.

Target audience of a private dental office:

• men, women and children;
• age: from 7 to 60 years;
• wealth level: medium and low.

Step by Step Guide to Starting a Dental Business

The following step-by-step instructions will help you open a dental office:

1. Development of a business plan from scratch or ordering a finished one.
2. Company registration.
3. Selection of premises and conclusion of a lease agreement.
4. Design and renovation of the premises.
5. Search for equipment suppliers and Supplies.
6. Purchase and installation of equipment.
7. Purchase of consumables.
8. Issuance of permits.
9. Selection of qualified personnel.
10. Marketing events.

Business registration

Features of the dental office registration process:

1. Choice of organizational-legal form. A small office in which a businessman personally provides dental services is registered as individual entrepreneur. When opening a clinic / office, when a businessman is not a dentist or is, but does not plan to serve clients, the LLC form will do.
2. If an entrepreneur plans to work independently as a dentist (without hiring other doctors) and creates an individual entrepreneur, then he will need a personal license. When organizing an LLC, a personal license must be obtained for each dentist. Licensing is in accordance with federal law No. 99 (dated 04.05.11) "On Licensing Certain Types of Activities". In addition to this law, Decree No. 291 (dated April 16, 2012) “On Licensing Medical Activities” is in force.
3. The activity code 86.23 “Dental practice” is suitable for the type of business under consideration. It includes work in the field of dentistry (general/specialist), orthodontics and dental operations.
4. Most efficient system taxation - STS according to the "income minus expenses" scheme, since this is very cost-effective view activities.
5. Registration of the company in funds and statistical bodies.
6. After registering a company, you should take care of ordering a print and opening a bank account.
7. To accept cash from customers for the services provided, an entrepreneur must buy and register cash register equipment with the tax office.
8. The launch of a dental office is possible only after obtaining the permits established current legislation. It will take expert opinion Rospotrebnadzor, Fire Inspectorate and Sanitary and Epidemiological Station.

The following documents are submitted to Rospotrebnadzor:

• statement;
• passport;
• company registration certificate;
• TIN certificate;
• extract from the USRN;
• BTI plan;
• explication;
• agreements with companies on deratization, disinfestation and disinfection;
• contracts with the company for waste disposal;
• an agreement with a laundry company;
• examination of air, water, washings for sterility;
• certificate of the level of lighting and microclimate.

The Fire Department will require the following documents:

• TIN certificate;
• a lease agreement for premises or a document confirming the ownership of it by the entrepreneur;
• a document certifying the fact of passing fire safety courses;
• fire safety order;
• fire evacuation plan and instructions;
• documents confirming the installation of a fire alarm;
• documents confirming the presence of fire extinguishers;
• insulation resistance measurement protocol.

To pass the SES check, you need to familiarize yourself with the relevant standards for the placement of the office, its interior decoration, the equipment used, the microclimate, etc.

Key regulations:

1. SanPiN 2.1.3.2630-10. It contains the sanitary and epidemiological requirements that a medical institution must comply with.
2. SanPiN 2956a-83. This document describes the rules for the use of dental equipment, personal hygiene of personnel and labor protection.

In some regions, there are internal regulations, which can be found in the regional SES.

Room and location

Requirements for the premises by Rospotrebnadzor:

• in the case of equipping one workplace, one dental unit must have an area of ​​at least 14 square meters;
• if there are two or more installations, then the minimum area for each of them is 7 square meters;
• if three or more dental chairs are installed, then a sterilization room (from 6 square meters) must be equipped without fail.

Requirements for the choice of premises and its location:

• for a small office, an area of ​​\u200b\u200b30 square meters is enough;
• high ceilings (at least three meters);
• one-way daylight;
• the depth of the room is not more than six square meters;
• availability of communications: electricity, water, sewerage, heating;
• good access roads and approaches;
• availability of parking;
• proximity to potential customers;
• proximity to metro stations and / or stops of other public transport;
• distance from direct competitors.

The area of ​​a small dental office should be divided into the following zones:

• a room for receiving patients with an installed dental chair (or several chairs);
• hall;
• bathroom.

When creating a dental clinic, the following zones are added:

• sterilization room;
• x-ray room;
• processing room;
• orthodontist's office;
• orthopedic office;
• children's room;
• office of implantology;
• administrative premises;
• utility room;
• reception;
• dressing room for patients.

Office space can be:

• buy in credit;
• purchase with your own money;
• buy on lease;
• take on a long-term lease (from five years).

The first three options are the most preferred. Ownership allows you to redevelop the premises at your discretion, without fear that the landlord will refuse to renew the lease.

The premises can be:

• apartment on the ground floor (transfer of the premises to non-residential will be required);
• non-residential premises, such as an office building or the basement of an apartment building.

Necessary equipment

A modern dental office should be equipped with special high-tech equipment from reliable manufacturers. It must have certificates of conformity and meet current sanitary standards.

The table below shows how much it costs to equip a dental office for two chairs.

Dental unit - 630,000 rubles Chair for a dental unit - 5,500 rubles Endodontic handpiece - 20,000 rubles Light curing lamp - 6,000 rubles Shadowless lamp - 75,000 rubles Autoclave - 170,000 rubles

The video tells in an accessible language how to equip a dental office. Filmed by the channel: "Dentist's Notes".

Staff

Serious requirements are imposed on the specialists of the dental office, since a separate license is required for each of them.

List of requirements:

• a diploma confirming the receipt of a complete professional education;
• work experience (from five years);
• certificate for a specific profile of activity;
• availability of medical records.

Requirements for junior medical staff:

• a diploma confirming the receipt of secondary medical vocational education;
• the certificate "Preventive dentistry" or "Nurse in dentistry";
• neat and tidy appearance;
• availability of medical records.

The staff of a small dental office (for two chairs) will include:

• dentists (two people);
• nurses (two people);
• cleaning woman;
• administrator.

Promotion and advertising

Ways to promote the dental office:

• ordering a bright sign with the logo of the clinic;
• development of a corporate website with the possibility of online appointment;
• maintaining pages in popular social networks;
• entering information about the office in the network on regional resources;
• development of a loyalty program (including a bonus system, providing discounts to regular customers).

• advertisements in local newspapers;
• announcements on local radio;
• advertising posters, banners and streamers in the city;
• banners and contextual advertising on the Internet (on thematic forums and websites, in social networks);
• distribution of flyers.

One way to promote sales is to provide customers with the opportunity to make an appointment by phone. At the same time, patients with acute pain should be admitted without prior appointment.

Financial plan

Further planning of business costs is based on the opening of a small private dental office:

• number of jobs - two chairs;
• premises - one-room apartment (it is planned to buy it);
• room area - 40 square meters;
• location - in a residential area of ​​a provincial town;
• staff - 6 people.

Initial investment

Starting capital for the implementation of the dental office business idea.

Recurring expenses

Monthly business investment.

Income

Private office revenue is calculated based on the following parameters:

• two doctors are receiving at the same time;
• each works six days a week for six hours;
• time of reception of one patient - 30 minutes;
• the average check is 1,500 rubles.

Thus, the mini-clinic will earn (at full capacity) 36,000 rubles a day, and 1,008,000 rubles a month. The monthly profit of the company will reach 658 thousand rubles. The profitability of the business is about 300 percent.

Calendar plan

Calendar plan for opening a dental office.

Risks and payback

Dental business risks:

1. Low demand. This state of affairs may be the result of an incorrect marketing program, an unsuccessful office location, etc.
2. High competition. Other market participants adhere to an active marketing policy.
3. Low qualification of senior and junior medical staff, and, as a result, the satisfactory quality of services provided. This negatively affects the reputation of the company and its image.
4. An increase in the cost of smoking consumables due to an increase in the exchange rate.
5. Loss of license for any reason. For example, due to incorrect documentation.
6. The closure of the office due to its non-compliance with the current standards of supervisory services.

The payback of the business will take very little time, 9-12 months.