In almost every company, sales and account managers earn the most, since they directly bring profit to the company. However, given that now in any organization the most important asset is personnel, the HR department is a key link.

Wanting to work for yourself and have a significant more income, many people strive to open their own recruitment agency. This is associated with certain risks and complexities that must be taken into account in order to achieve the desired result.

The first and rather global difficulty in Russia for an entrepreneur who wants to open such an enterprise is the fact that not all employers are ready to invest extra money in paying for services this kind companies. Instead, they prefer to work through their own HR department.

The second problem is that those companies that do understand the benefits of working with personnel enterprise, for the most part, are quite large and already have a partner in this area. Finally, the third problem is the high level of competition in this market.

In this case, the following advantages can be distinguished:

• Low payback period.
• High level of profit.
• No need for a large amount of initial investment.
• The market is not highly dependent on seasonality.
• Opportunity to build partnerships with your clients through the search for highly qualified personnel.
• The presence of interest in this form of business on the part of employers and employees, since the search is carried out confidentially.
• Ease of organizing such a business.
• Low operating costs.
• The almost complete absence of market entry barriers (this is both an advantage for a new company and a disadvantage, since their absence can lead to a sharp increase in competition in a short period of time).
• Possibility to choose various formats to carry out activities.

Registration of the form of activity

In order to start working officially, the agency must be registered. So, it is preferable to have a limited liability company. Also acceptable if there are no expansion plans. In this case, the company can have only one founder.

Registration must be carried out both in the tax office and in extrabudgetary forms. Accordingly, the owner will have to pay a state fee. Receiving a license from a recent time is not required.

In addition, at legal entity must open a bank account. When registering, it is desirable to choose in such a way that the tax is paid on net profit. This is beneficial because such an enterprise has minimal operating costs.

Types of agencies and typical services

There are 2 broad categories of companies:

• who are looking for personnel for a specific position;
• who help staff find jobs (that is, they are engaged in finding a vacancy for a person, and not a person for a vacancy).

The second type earns thanks to the contributions of people who are looking for a job: it can be either a fixed amount for information about companies that are looking for a specialist of the corresponding profile, or a fee for access to the database on a certain amount of time. Finally, the third option is to receive money from a person after his employment in the amount of the average monthly salary.

Many agencies combine these two forms above.

Among those companies that recruit staff for any position, there are the following varieties:

• Headhunting agency. To put it literally, such companies are engaged in “bounty hunting”. A feature of this type is the work with big companies. At the same time, it is not just a search for a free specialist, but actions are taken to transfer him from one company to another.
• Specialized recruiting agencies. These are companies that focus on one specific area. This can be either hiring employees for only one organization, or recruiting personnel only for certain positions (for example, warehouse staff), or finding employees for a specific area, whether it be pharmaceuticals or the food industry.
• General recruiting companies. In their scheme, they are similar to those enterprises that are looking for a job for a person. The level of payment for their services varies from 1-2 to 4 salaries of the found employee.

Services include:

• Recruiting regular staff.
• Exclusive recruiting of top management of the company.
• Recruitment of personnel according to specific requirements.
• Market overviews (for example, data related to salaries).
• Assessment Center (monitoring of the competence and motivation of personnel).

You can learn how to open such an organization without investments from the following video:

Selection of premises and purchase of necessary equipment

Opening an agency is quite simple: you can choose a location based on the cost of rent. It is also important to understand that the office should be located in a place with good transport accessibility. It should have a convenient access. Also, it is desirable that it be located closer to the city center in places with high traffic.

There are no requirements for office space as such. However, zoning must be done in it: first of all, an office will be required in which individual interviews will be conducted.

The agency does not require specialized equipment. It will be enough to equip each workplace a standard set of equipment - a computer, telephone, copier, scanner, printer (the last 3 positions may not be for each employee, but in a single quantity for the entire office). In addition, Internet access will be required.

Firm staff

To begin with, it will be enough to hire 2 employees who will search for personnel and make calls. In addition, the company will need managers with good education and management experience. by human resourses. These two factors will guarantee their ability to short term identify strengths and weak sides potential employee, as well as to understand whether he is suitable for the vacancy.

If an entrepreneur wants to provide services for analyzing the market situation, it is necessary to hire 1 or 2 competent analysts.

The demand for such services will depend on the quality of reports. Only these employees will receive a fixed salary. The rest of the staff, as a rule, receive a certain percentage of the transaction finding and hiring an employee.

For a small company, it is not critical to have such specialists as an accountant, lawyer or system administrator. It will be enough to hire a lawyer and an administrator only when they are needed. An accountant can work part-time 1-2 days a week or at the end of an accounting period. This will greatly reduce costs.

Search for clients-employers, creation of a database of potential personnel

In our country, at the initial stage, it is quite difficult to find customers. This happens because many Russian companies(especially small and medium ones) underestimate the level of payment for such services and do not take the work of the agency seriously. As a result, they do not get the result that they needed, and most likely stop using such services.

To overcome this situation, at the first stage, you will have to call large companies and offer them the services of a new agency at a fairly low cost. Despite the fact that most of them have permanent partners, many agree to such proposals.

In addition, you can search for clients using various recruitment and job search sites: medium-sized companies that search through such services usually do not have a permanent partner among recruitment organizations.

Finally, the agency may be needed by firms that are just entering the market or are seriously expanding the scope of activities or the region of presence. In this case, employers understand that the independent search for personnel will require a lot of time and money, and therefore turn to recruiting organizations.

Costs, estimated profit and payback period

A recruiting agency is the type of business that does not require a large amount of investment. The most costly part is paying rent for the office for several months in advance. Depending on its size, the entrepreneur will have to pay 25-50 thousand per month.

Another equally significant cost item is advertising (20-30 thousand per month). It should be placed on specialized portals, as well as in large-circulation publications supplied free of charge. Only in this case it will be possible to quickly attract customers.

Other costs include:

• Preparation required documents and registration - 10-20 thousand rubles.
• Renovation of the office - about 150 thousand rubles, depending on the chosen interior and the size of the room.
• Purchase necessary equipment- about 35-40 thousand rubles based on one workplace (in the case of buying 1-2 printers, scanners and copiers for the entire office).
• Internet connection - 2-4 thousand rubles.

The payback period is 2 to 4 months with an order value of 25-30 thousand rubles. At the same time, the monthly net profit will be about 100-250 thousand rubles depending on the number of orders and employees. The profitability of the business is about 10-15%.

At the beginning of their activities, many entrepreneurs try to find and borrow profitable niche. The lack of investment at the start pushes you to look for such an idea for a business that will allow you to start earning with minimal investment.

And how about starting a recruitment agency from scratch and succeed in this direction? Many enterprises are puzzled by the search for qualified personnel. This is due to the fact that the success of their activities and the amount of profit depend on the professionalism and skills of employees. For this reason, the services of a recruitment agency will always be in high demand.

What are recruitment agencies and why are they needed?

If an entrepreneur decides to create a recruitment agency and build successful business in this field, it is necessary to understand in detail its features. What is the purpose of such companies and what do they represent?

There are several types of recruitment agencies that are engaged in the selection of employees for organizations that have left relevant applications. In addition, applicants can be sent for preliminary training, if such a clause is specified in the agreement between the employer and the recruiter. Often, factories and factories, private small and medium-sized enterprises, as well as manufacturing firms of various profiles, act as customers. It is known that it can take a lot of time to find good specialists. For this reason, organizations turn to recruitment agencies for help and impose a number of requirements on applicants, according to which the necessary employees are selected.

If a person is determined to organize his own recruitment agency, he should be aware of the features of this type of activity. As with any other type of business, there are pros and cons. The benefits of running a recruiting company include:

• high monthly income;
• the presence of a small starting capital for opening an agency;
• fast return on investment;
• lack of dependence on seasonality;
• the ability to create a large base of regular customers.

If the enterprise selects highly qualified specialists for the customer who fully meet his requirements, in the future partnerships are built between both organizations. This results in them collaborating on permanent basis and mutually beneficial conditions. An entrepreneur has the opportunity to choose any format of a recruiting agency and develop in this direction. In addition, there are practically no serious obstacles to entering the market, so when proper organization activities can quickly occupy their niche and develop successfully.

Despite such a rich list of advantages, this business not without flaws. First of all, you need to understand that not every employer is ready to send own funds to pay for the services of such agencies. In addition, a significant part of organizations prefer to cooperate with recruiters on an ongoing basis. For this reason, it will be quite difficult for a young company to find large customers at first, until it gains a certain authority. Also, entrepreneurs who want to develop their own recruitment agency, production, or, for example, must remember the high level of competition.

Types of recruitment agencies for recruitment

Before opening a recruitment agency, an entrepreneur needs to decide on the direction of his activity. There are several types of such organizations, each of which has a specific specialization:

1. Classic staffing agency. They are often referred to as recruiting companies. This format will be the easiest to master for novice businessmen, since the demand for the services of recruitment agencies for recruiting is quite high and does not require special knowledge to start. Main task similar companies is the search for specialists needed by customers with further employment. KA are somewhat different from other recruiters in the way they receive remuneration for the work done. In the first case, the organization transfers money for each specialist brought in in the amount of his monthly salary, and in the second, the customer pays a fixed amount for the services provided. Despite such an insignificant difference, the principle of their work is identical. These organizations act as intermediaries between job seekers and employers. Entrepreneurs are encouraged to actively work on creating a base of customers and people of various specialties who need to get vacancies. This will allow in the shortest possible time to acquire a valuable asset (personnel) and offer it to potential customers. For example, a company is in dire need of a chief engineer. If the CA presents the employer with several candidates to choose from within 20-30 minutes, the latter will see prospects for further cooperation with an unknown recruiting firm.
2. Staffing agencies of narrow specialization. From the name of such companies, it becomes clear that their main activity is the search for narrow-profile workers. For example, this could be hired personnel for the home or professionals serving a large organization. Customers almost always make high demands on applicants. They want to know everything about the future worker: education, social status, character traits, health status, reviews of his activities, etc. Finding people who have narrow specialization in a certain area, almost always presents certain difficulties, because there is practically no information about them in the public domain. It is also quite difficult to obtain personal information from applicants to fill out personal data, because not every person will agree to disclose them. Nevertheless, as they say: the game is worth the candle, because when employed, applicants receive a high and stable salary, and the agency receives a decent fee.
3. Headhunting agencies. The specialization of such companies is the search for professionals in a particular field of activity. For example, it can be TOP managers who large organizations want to see in their staff, and smart engineers or developers of innovative solutions. It is quite difficult to find a high-class specialist. It is not uncommon for organizations to offer high fees to headhunters if they find the right employee. In most cases, this can be extremely difficult to accomplish, since tough specialists are worth their weight in gold, and for them enterprises create all the conditions that allow them to live comfortably. Even high salaries, bonuses, social packages and other benefits are sometimes not of interest to professionals, so it is very difficult to lure them to the side of the customer. This is the main task of headhunters.
4. International CA. This type of enterprise specializes in providing job seekers with services for employment abroad. To organize such a company, an entrepreneur needs to find many foreign companies willing to cooperate and hire Russians. The vacancies of IT-specialists, engineers and medical workers having their own scientific works or technologies.

Important: international CAs have the right to provide recruitment services only if they have the appropriate licenses. Getting foreign employers as business partners is extremely difficult. Entrepreneurs who want to try their hand at this niche should be aware of high competition, as well as create a very profitable proposition for potential partners.

How to open a recruitment agency?

Let's consider the main stages.

Business registration

A novice entrepreneur who wants to create his own recruitment agency or, for example, is required to register a business. To do this, you need to contact the tax office at the place of residence and register a limited liability company or individual entrepreneur. The second option would be preferable for a small agency: registration is fast, and the state duty is 800 rubles.

Registration of an LLC takes much longer, in addition, it will be mandatory to deposit the amount of 10 thousand rubles in the form of authorized capital. As a taxation system, you can choose UTII or STS. You also need to open a current bank account, which is required for admission Money and display of expenses of the enterprise.

When registering an agency, you will need to specify OKVED codes. To do this, select 74.50.1 "Provision of employment services work force” or 74.50.2 “Provision of recruitment services”. Upon completion of the registration procedure and obtaining the appropriate certificate, the entrepreneur can start doing business.

Premises selection

Specialists will work in the office of the recruitment agency, as well as receive visitors. For this reason, it is necessary to create comfortable conditions for the company's activities there. It is necessary to carry out repairs and ensure the uninterrupted operation of engineering communications (electricity, telephony, Internet, water supply). In addition, high-quality furniture should be installed inside the office. The room does not hurt to divide into several zones:

• reception;
• director's (administrator's) office;
• places for interviews and receptions;
• location of personnel workplaces;
• bathroom.

Of great importance is the location of the building with the office of the recruitment agency. The ideal option will find premises in the central part of the city or the business district of the settlement. If this is not possible, the office should be opened elsewhere, however, to attract customers, you will need to spend more money on advertising.

The building where the company will be located should be located near a major transport hub and have a car park. For the activities of a recruitment agency, it is enough to choose a room with an area of ​​​​50-60 m². The monthly rental price varies within 30 thousand rubles.

Important: if novice entrepreneurs have extraordinary ideas that will benefit the state and make good profits, they can apply to such educational organizations, How . Participants of training programs are provided with assistance at all stages of the formation of a young organization up to the beginning of independent activity.

Purchase of equipment

Agency after the repair work it is necessary to equip with furniture and modern office equipment. This will create the necessary conditions for the operation of the enterprise. To equip a small company, you will need:

• laptop (4 pcs.) - 150 thousand rubles;
• router - 1 thousand rubles;
• landline phone (4 pcs.) - 4 thousand rubles;
• furniture (racks, wardrobe, tables, chairs) - 20 thousand rubles.

Thus, the cost of purchasing equipment and furniture will amount to 175 thousand rubles. You will also need to purchase stationery, office paper and leave some money for travel expenses. Total - the total amount of investments is 180 thousand rubles.

Personnel attraction

It is necessary to attract specialists to the staff of a recruitment agency who will perform certain functions. The administrator of the company must be able to communicate with visitors and customers. In addition, his responsibilities include coordinating the work of all specialists. The administrator keeps order in the company, buys Consumables and is responsible for managing the workflow.

HR managers must look for new clients of the agency, communicate with customers, be able to conclude contracts and organize meetings of applicants with company management. The recruiter enters data into the client base and also communicates with people about vacancies. He should be able to explain to a person how to behave at an interview and get the desired vacancy, what rights and obligations the applicant has, etc. The agency's psychologist conducts trainings for his colleagues, talks with clients and provides assistance in work situations.

The staff of a recruiting company might look like this:

• administrator - 25 thousand rubles;
• recruitment manager - 20 thousand rubles;
• HR specialist - 15 thousand rubles;
• psychologist - 15 thousand rubles.

Total - the cost of staff salaries will amount to 75 thousand rubles. In a small agency, the position of recruiter and manager can be combined by one employee, which will reduce the costs of the enterprise. For the same reason, the duties of an accountant should be outsourced, which will take about 8 thousand rubles a month.

Organization of promotions

First of all, even before the opening of the enterprise, it is necessary to create a business card website for the organization. This will allow a large number of people to learn about the activities of the company and promote the business through the Internet. On your own resource, you should place information about the location of the spacecraft, indicate contact numbers, address Email, regularly publish updates on available vacancies and highlight the benefits of cooperation with your agency. Good results will give business promotion in social networks - in groups you need to constantly post information about vacancies, the cost of services, and also fix Commercial offer for employers.

Advice: The Internet allows you to get any information in a matter of minutes (for example, quickly find information about, information about competitors, etc.). According to statistics, 75-80% of clients apply to recruitment agencies using the Global Network.

Speaking of marketing tools, it should be highlighted printed matter. You need to turn to designers who will develop booklets and business cards for the company. Advertising in the media will cost about 50 thousand rubles. It should include the placement of advertisements on radio, municipal TV channels and in the press. Taking into account the creation of a website and its promotion, the cost of conducting advertising campaign will amount to 67 thousand rubles. In the future, this amount will be reduced to 20 thousand rubles for the promotion of the agency.

Recruitment agency business plan

To organize the work of the enterprise, you need a recruitment agency. It is a calculation that allows you to find out the amount of a one-time investment in a project, mandatory monthly costs and its profitability. So, for opening a company, one-time expenses will be:

• registration of the enterprise - 1 thousand rubles;
• rent office space- 30 thousand rubles;
• repair work, replacement of communications - 70 thousand rubles;
• purchase of equipment and furniture - 180 thousand rubles;
• advertising campaign - 67 thousand rubles;
• staff salary - 75 thousand rubles;
• the company's reserve is 10 thousand rubles.

Total - the amount of initial investment will be 433 thousand rubles. Now let's calculate the amount of mandatory monthly expenses, which include:

• rent - 30 thousand rubles;
• advertising campaign - 20 thousand rubles;
• taxes - 15 thousand rubles;
• utilities - 15 thousand rubles;
• staff salary - 75 thousand rubles.

The total amount of payments is 155 thousand rubles. As practice shows, after 2-3 months of work, a small recruitment agency can count on a profit of about 120 thousand rubles. Return on investment is possible after 6 months of active activity.

Save the article in 2 clicks:

Summing up, we note that in many respects the success of the enterprise will depend on the organizational skills of managers and the professionalism of employees. For the stable work of a recruitment agency and to compete with similar companies in the market, businessmen need to be able to quickly find the best ways to meet client needs and develop a flexible pricing policy.

In contact with

The success and the fastest possible payback period of the business directly depend on the work of the employees of the enterprise. Therefore, special attention should be paid to the selection of personnel.

It should be noted that, despite the total unemployment in the country, there is a shortage of highly qualified specialists. Large enterprises, in every way fighting for qualified personnel, are ready to pay high salaries to employees who meet all their requirements. However, finding really responsible and trained people is not easy.

Not every entrepreneur understands human psychology and knows how to select generalists, in connection with this, there is an urgent need for the existence of recruitment agencies. Therefore, in this publication, we will talk about how to open a recruitment agency from scratch and make it popular.

What are staffing agencies for?

There are many profitable ideas business, one of them is the opening of a recruitment agency.

What is it and what is its purpose?

The recruitment agency is engaged in the selection and training of personnel for factories, private enterprises and firms of various specializations and orientations.

The main goal of the agency is to save time and money for the heads of large enterprises and firms, to provide them with a qualified staff that meets all the requirements.

It would seem much easier to hire a person who will form a staff, conduct interviews and hire good shots. But the fact is that not everyone has the skill of selecting and training personnel, this is a delicate matter that cannot be trusted to just anyone. It is worth noting that about 80% of the success of a business directly depends on the work of employees. Therefore, it is an unaffordable luxury to be irresponsible in the formation of the staff.

It has been proven by many experiments that it is much more profitable to entrust the selection and training of personnel to a recruitment agency than to pay for the work of an employee who will deal with this matter.

How to start a recruitment agency? As in any other field of activity, opening a recruitment agency should start with choosing a direction.

⏩ Related videos

Types of recruitment agencies

recruiting agencies

These agencies are looking for workers for factories, enterprises, firms of various specializations and directions. The meaning of the work of such organizations is that they receive a certain percentage for the employment of each citizen. The services of recruiting agencies are fully paid by the employer, thus, this organization is an intermediary between the employer and the person looking for a job. In order to attract as many employees as possible, you should convince them of the correct choice and the expediency of applying to your agency. For this, it is necessary to find a candidate in a short time necessary work that meets his wishes, while taking into account the stated requirements of the employer.

High profile recruitment agencies

These organizations specialize in a particular direction. Their task is to constantly select and train employees who meet the stated requirements. It is not easy to do this, this work is very responsible, and therefore it is paid quite well. As a rule, such agencies take money from employers, who, in turn, guarantee employees that meet all the criteria. Most often, such agencies specialize in the selection of domestic staff for work in private homes and hotels.

Headhunters

These are agencies that recruit highly qualified and already trained employees with work experience. Most often, these organizations are engaged in luring workers from one organization to another. The cost of the services of such an agency is very high, but it's worth it. Large entrepreneurs do not spare money to pay for quality work and the formation of a highly qualified staff of workers.

International recruitment agencies

These organizations are engaged in the employment of workers abroad in reputable companies and firms. For the existence of such an agency, you will need to obtain a license. In turn, you guarantee the employee official employment and job security, and he pays for the services of the agency. Today it is quite difficult to find a job abroad on your own, a lot of scammers only lure people out of money. And the existence of international agencies is an opportunity to get a good position abroad. Therefore, there are a lot of people who want to use the services of international employment agencies.

How to open your own recruitment agency?

Having dealt with the types of agencies that offer recruitment services, you can start opening your own recruitment agency.

Business registration

To get started, you should register with the tax office. First of all, choose the most suitable form of activity. You can register as individual entrepreneur or as a limited liability company.

After registration and obtaining all permits for activities, it is necessary to rent an office, make repairs there and equip a place for employees. Next, you can get to work.

Database creation

Scheme of work of recruitment agencies

The work of recruitment agencies only seems simple and easy, in fact it is a lot of work. To succeed in the recruitment business, you need to clearly understand and follow the workflow of a recruitment agency. Let's talk about this in more detail.

The activity of a recruitment agency consists of several stages:

• Customer search. At this stage, you collect all the information about the employer, company, employment conditions, vacancies. Next, you need to conclude cooperation agreements with firms, factories, large companies that need employees.
• Search for employees. At this stage, you already have the necessary information about current positions and vacant positions, you need to select personnel that meets the requirements of the customer. To do this, you need to create a questionnaire to search for employees. The application must include at most detailed information documented.

About the candidate you should know:

• Personal data (name, surname, place of residence);
• Education, which is confirmed by a diploma of the appropriate sample;
• Work experience confirmed by documents (work book with records, recommendations from previous employers);
• Age and family camp;
• Additional information at your discretion.

How to find candidates?

There are several options for finding employees:

1. Announcements in the media. Job advertisements are placed in newspapers, magazines, advertisements are ordered on television and radio;
2. Direct search for candidates from students who graduated from the institute. Your agency can establish cooperation with higher educational institutions, and thus obtain trained employees that meet the requirements of the customer;
3. Search for employees via the Internet. By using social networks and forums, you can find qualified workers and offer them mutually beneficial cooperation.

After creating a database of clients and employers, employees of the recruitment agency conduct interviews to determine the capabilities of candidates job seekers, offer them possible options and help you get the job you want. Some recruitment agencies also train employees, of course, for an additional fee.

Profit from recruitment agency

Naturally, such organizations were not created and, moreover, they did not work for free. The profit of a recruitment agency directly depends on its specialization and the number of prisoners employment contracts. It is worth noting that this type of business does not guarantee you a stable and passive income. In this field of activity, as nowhere else, everything depends on the well-coordinated work of the team and the credibility of the agency. It is not easy to earn good reviews, but you can lose credibility in one moment. Therefore, in order to stay among such a large number of competitors, you need to work hard all year round.

Why is a recruitment agency as a business attractive to new entrepreneurs? There are two main reasons: small starting investments and weak legal control over the activities of recruitment agencies.

Here we will look at information on how to open a recruitment agency, a business plan for opening it, and what you need for this.

Who is the client of such agencies

Clients of recruitment agencies are companies that, for one reason or another, do not want to independently engage in the search and selection of employees.

Such reasons may include:

• The need to maintain their own staff of HR managers.
• The presence of a large number of related chores, such as reviewing resumes, communicating with all the calling and incoming candidates, selecting the best of them, etc.
• The need for additional investments, because access to specialized Internet resources is often paid.
• Low search speed for the right employee. At the same time, the mechanism of work in recruitment agencies is well-established, and the selection is carried out faster and more productively. In addition, recruiting firms have an extensive database of applicants, which greatly speeds up the search for the right employee.

Opening plan

Here is a detailed ready-made example of a plan for opening a recruitment agency with all the possible and impossible calculations. Do not forget that all numbers are conditional, because. in each case they will be completely different, because they differ from city to city.

Please note that this species Entrepreneurship requires very little investment, which makes it even more attractive to you. In addition, in many cities there is still a lack of such or low professionalism of those who already have, so you will have plenty of work.

How to open a recruitment agency

The scheme of work of a recruitment agency is quite simple. The company-employer submits an application for the search for an employee, which specifies the requirements for the candidate and the timing of the order. The recruitment agency starts searching the database or, in the absence of the required number of suitable applicants, gives advertisements for vacancies. Applicants who, in the opinion of the managers of the recruitment agency, are more in line with the requirements put forward, are sent for an interview to the customer-employer. If the applicant is given a place in the company, the recruitment agency is deducted a fee.

List of recruitment agency services

The standard list of recruitment services includes:

• Search and selection of applicants for the position. The issue price is at least 7-9% of annual income, if we are talking about a qualified worker, and at least 10-15% for a top manager.
• Drafting a screening resume. Simple and cheap option. In fact, it is a mechanical selection of applicants from the database according to specified criteria (gender, age, education, work experience, etc.). At the same time, neither personal qualities, nor the motivation of the candidate are not considered.
• Organization of trainings and advanced training courses. An optional service that recruitment agencies introduce in the later stages of their existence.

Types of agencies

The presence of high competition in the field forces specialization. As a result, recruitment agencies are divided into:

• recruiting. The fee of such recruitment agencies is 10-20% of annual income, depending on the degree of complexity of the search and its urgency. It is possible to narrow the specialization to providing services to employers from a particular business area. For example, work only with customers from the service industry, or plant managers, or foreign companies, etc.
• Specialized. They are engaged in the selection of employees of a certain profile. Some are looking for domestic servants, others for cooks, and still others for builders. However, the head of such a recruitment agency cannot do without special knowledge in the selection of candidates.
• Headhunting(from eng. “head-hunting” - “headhunting”). This is a special, elite type of recruitment agency. It is on their shoulders to attract specialists to the customer company top class, the number of which in society is always limited. To successfully cope with the task, headhunters have to resort to unthinkable tricks, but one such closed application means a couple of months of a comfortable existence.

Location of interviews

It should be comfortable for the applicant and inspire confidence in the recruitment agency. Sometimes general positive impressions about the company can remain even after a simple cup of coffee, which the manager offered with a smile. And its traffic and, accordingly, profitability directly depend on the transport accessibility of the office.

Politeness as a professional quality

The applicant must be informed of the refusal as politely as possible. If this is a good specialist, other customers will definitely be interested in him, so it is very important to maintain mutual respect.

Starting a Staffing Business: Benefits

• Low initial investment. At first, you can even work at home, there would be access to specialized Internet resources, such as Superjob.ru and Headhunters.ru, and a room for interviews. Of course, advertising and having your own website play an important role.
• It is not required to obtain a license - registration of an individual entrepreneur or LLC is enough.
• To achieve success, the presence of special knowledge is not necessary (the exception is specialized recruitment agencies).

Possible difficulties

• Sometimes the terms of the contracts between the agency-applicant and the agency-employer are not respected.
• The employer may well evade repayment. For example, take the proposed employee on probation and fire. And then call for work again, but bypassing the recruitment agency.
• Candidates do not always provide truthful information about themselves. And if managers fail to recognize the catch in time, the employer has problems with the employee, and he remains dissatisfied with the work of the recruitment agency.
• "With a catch" may be the employer himself. Then the claims will fall on the part of the candidate.

We considered the question of how to open a recruitment agency. We hope this information will help you in this business.

Personnel business, according to experts, is quite specific. Therefore, the proverb applies to him: not knowing the ford, do not go into the water. You should open a recruiting agency with experience in this field. It is important to understand the internal business processes and features of the provision of services, because here everything can go according to an individual scenario, and you need to respond to changes in a timely manner. Depending on the characteristics of the vacancy, sources, tools and methods of search and selection are selected.

Where to begin?

Experts advise: you need to work in this area on a hired position. Because if you enter the market from the outside, you will definitely make a lot of mistakes. A sufficiently deep understanding of the personnel market, the number and quality of candidates for a vacancy, monitoring wages and other indicators, because personnel business This is a complex and long-term business. This is not a simple resale of goods, this is a project work: every employer, every vacancy is a project. Therefore, you should first work as an hr-manager or development manager in a serious recruiting company. You can participate both at the sales stage and at the stage of closing a vacancy.

So, you have gained experience in the field of recruiting. Now you need to understand What segment do you want to recruit for?. Medium and small businesses are one potential base. You can choose some narrow direction like IT, and this is a different base of employers. And other specifics of work. After all, for example, if you are conducting a mass selection, the main thing here is speed. The search for IT specialists is difficult, the search is not only in the region, but throughout the country, it is poaching people from other companies, long closing times, high price for closing an application, this is knowledge of technical nuances, terms, aspects. There are agencies that select everything for everyone. There are agencies that select only mass personnel. There are agencies that select only sales specialists. And the client base of recruiting companies is formed depending on the specifics.

Elvira Nurmieva

In our business, we need to react to the situation. It is necessary to approach the client outside the box, not according to the template. Therefore, in business you need to cook, have a large set of tools for selection. I will give an example of non-standard treatment. Commercial real estate agency is looking for an employee. It is engaged in the sale of large real estate, and rent, has a ready base, reputation. However, this is a very narrow segment. Experienced candidates on the market - 20 people per month. That is, the probability of closing a vacancy is low. You can search among the inexperienced - take any sales manager and refocus on commercial real estate. But there is a large percentage of discrepancies, misses, failures. At the same time, the employer wants to hold something like a competition, let a large number of applicants, recruit a team of 3-5 people and leave one or two of them. We help develop an adaptation plan, give recommendations on how to properly introduce a newcomer to the position. We also provide screening services - that is, we call candidates and invite them to the employer, creating constant flow candidates. In this case, we approached the search sources in an unconventional way: we sent out a mailing list in social networks to candidates from the real estate sector.

As a rule, most companies turn to a recruiting agency when they need an employee yesterday or tomorrow.

work strategy should be built, immediately asking the client: does he have someone to replace the employee, is a new representative office opening in the region or have they been working here for a long time, is there already formed functionality or is it new position, an employee is urgently needed or you can still think, etc. This preparatory work is often carried out by the agency free of charge before the conclusion of the contract in order to fully understand the request. Sometimes the employer himself does not know what kind of employee he needs. Suppose he hires the head of sales for the first time and does not know what salary, what functionality, and what requirements for the vacancy. Based on this, the profile of the candidate and the cost of his selection are formed. As a rule, clients need time to make a final decision on cooperation with the agency - on average, from one to ten business days.

Elvira Nurmieva

director (founder) of the recruiting company "Candidate"

There are a wide variety of personnel assessment methods. And you can evaluate a candidate for hours. But there is no time for that. We have developed our own unique four-factor personnel assessment system: motivation, personal qualities and behaviors are assessed, professional knowledge, reliability of information and recommendations. It allows us to get in 40 minutes - an hour necessary information about the candidate in order to understand whether it is necessary to refer him to the employer. We use the testing system only if these are professional tests, when you need to understand the competence of a narrow specialist. We also sometimes involve external experts who are already successfully working to evaluate the candidate.

Enterprises are ready to outsource recruitment to recruiting agencies in three cases.

If the company does not have full-time HR or if the company does not have a monthly turnover of two or three positions, it is cheaper for them to contact the agency. Or if the manager has no time to deal with this issue himself, because recruitment is, first of all, a waste of time searching, calling, inviting, interviewing, evaluating. Downtime of the workplace costs the company much more than the services of a recruiting agency. Employers who first try to recruit staff on their own very soon realize how difficult it is, and after a couple of unsuccessful attempts, they turn to a recruitment agency.

Investment size

Elvira Nurmieva

director (founder) of the recruiting company "Candidate"

To find funds to start you can apply for a grant, contact specialists who will help you to properly process the documents. You can look for investors, for example, among familiar businessmen. You can contact the business association - there may be people interested in your project. In the same place, by the way, you can find contacts of future potential clients. You can take a consumer loan - a lifting amount for two or more founders. The most important thing is to have an adequate business plan. It is sobering and helps to talk to the investor in the language of numbers. It is necessary to predict profitability, profitability for six months or a year.

Step-by-step instruction

Let's talk about the price for services. It is important to consider how much the employer is willing to pay for the search for one specialist. It depends on the complexity of the vacancy and the level of the specialist. For example, people with working specialties are constantly required - masons, welders, craftsmen, but the rate for finding such specialists will be several times less than the rate for finding middle and senior personnel. Therefore, it is economically more profitable to engage in selection, starting from the middle link. Recruiting and the human resources market is highly responsive to economic changes. If the business in your city stagnates, the number of applications and vacancies will not grow, you need to either focus on other cities or other vacancies.

There are agencies that start low in order to be competitive. This technique should be used only at the start.

Experienced players do not recommend delaying this even for half a year, because there is a healthy payback and cost that has shaped the market, and a strong deviation in price towards a discount is fraught with detrimental consequences for a startup. You still have to select high-quality staff (otherwise the client will not be satisfied), you still have to pay salaries and motivate employees. Project work assumes that you can close a position in one or two weeks, and in two or four. And some positions - as a leader, top manager, regional director - can be delayed for six to eight weeks, depending on the narrowness of the personnel market and the requirements of the employer. Understanding this, you need to lay an adequate price for your services.

Elvira Nurmieva

director (founder) of the recruiting company "Candidate"

The amount of the agency's remuneration depends on whether it is classic recruiting or headhunting, regional or federal search, whether a narrow specialist or a simple one is required. On average, the selection of one specialist costs from 10 to 12% of his average annual income. It's from local agencies. Federal agencies - from 15 to 20%. Our fixed rate is 10-11% of the average annual income. The service includes a three-month free employee replacement guarantee. If the employer wants to get a big discount, then you can offer him to recruit staff without a guarantee with a 25% discount. You can also come up with various additional services for the client, the price of which varies from 5 to 15 thousand rubles.

How can you optimize current expenses? Transfer accountants, lawyers, cleaners, marketers to outsourcing. Distribute the functionality of the courier, office manager among the main employees. However, experts do not advise cutting the salaries of employees, because people need motivation. The office is the face of your company, and it should look decent. Normal communications and working equipment, databases from work sites are also needed. You can move to a home office, but this is no longer a business, but a freelance job. You can save money by buying real estate and reducing rental costs.

Now about that how to recruit employees for an agency. A good HR can be a graduate of the psychological, pedagogical faculties or personnel management. If the education is different, then you need to see if the person has a long-term personal motivation to work with the staff. Therefore, we need people who are interested in interacting with people, selecting, evaluating, organizing them. Any novice employee can engage in search, but only intellectuals with analytical abilities and a critical eye can engage in personnel assessment. A person must be psychologically balanced, be able to abstract. He must be able to listen, but at the same time isolate the necessary information from the point of view of its correspondence to the employer's map, that is, the portrait of the desired employee.

Elvira Nurmieva

director (founder) of the recruiting company "Candidate"

There are agencies that only hire experienced HR. We most often take people with no experience or with minimal experience. It is easier for me with young and beginners, I myself create qualified specialists from them. It happens that people with experience also come, and if our assessment systems coincide, we work together. How do we attract to our agency? Training and the fact that we give the opportunity to gain serious experience in one or two years. After all, no one needs a personnel manager without experience in enterprises. In our company, managers become professionals in a short time - from six to 12 months of work.

Where is the best place to locate an office? recruiting agency? It is important to have parking and a separate entrance. As a rule, this is an office center or a separate building. The room should be from 20 sq.m. depending on the number of employees. It is advisable to have a separate room for interviews.

Elvira Nurmieva

director (founder) of the recruiting company "Candidate"

Daylight, communication with the outside world, fresh air and air conditioning are important to me, because these are intellectual activities. Lighting should be normal so that the eyes do not get tired. Our ceilings are high - more than two and a half meters, do not press. The minimum area for 2-3 managers is 18-20 sq.m.