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Bottling drinking water how business is very promising direction. After all, the quality of tap water in apartments leaves much to be desired, and it can hardly be called drinkable. It is contaminated with nitrates and pesticides, causing irreparable harm to human health. These factors are why more and more people are choosing to buy bottled water.

Bottled water market prospects

According to RBC experts, the annual growth of the drinking water market will be about 15-16%. This trend is indirectly confirmed by the growing demand for coolers. Today they are increasingly installed not only in office premises, but also at home. Today, the total number of installed coolers has exceeded 3 million units. As a result, the use of PET bottles for last years increased 6 times.

Now bottled water already accounts for 2/3 of the non-alcoholic products market. The service line for delivering water in 5 and 19 liter bottles to an office or apartment is also developing at a faster pace. The growth of this market is 20-30%.

It is expected that the market will slow down its growth and reach the saturation stage only by 2020, when the total number of coolers will reach 10-12 million units. To fill this market capacity, it will be necessary to increase production capacity water 3-4 times. It can be assumed that after saturation the market will develop similar to the European one, about 10% per year.

But when entering the drinking water bottling market, it is worth considering that this segment is one of the highly competitive ones. Every year thousands of aspiring entrepreneurs try their hand at this field. Therefore, before starting this business, it is necessary to carry out marketing research, analyze the activities of competitors and determine your niche in the market (create a unique product offer). We need not only a well-thought-out marketing strategy, but also a business plan that will allow you to calculate upcoming costs.

Business plan for water bottling production

The amount of initial investment in a water bottling business will depend on the format in which it is implemented. This could be opening your own water bottling production line, installing vending machines or kiosks selling drinking water.

Opening your own line for purifying tap water and bottling it into bottles is a fairly common option on the market. On the one hand, it allows you to act according to an understandable developed algorithm, but on the other hand, you will need to think through a strategy for distinguishing yourself from competitors and determine your advantages over them. It could be more low prices, a wide range (for example, selling additional sparkling water), quality service (free delivery for a certain order amount) or a flexible loyalty program.

When developing a draft business plan for opening a water bottling line, the following parameters must be taken into account. To operate a small production facility, you will need a water purification plant (or filters), water containers, water collection tanks, and bottling equipment. Filtration installations alone will cost about 100,000 rubles. You will have to pay about another 200,000 rubles for the bottling line. In total, the initial capital investment for production equipment will be about 400,000 rubles. This does not take into account installation services and connecting the facility to electricity and water supply.

We must not forget about the need to obtain permits and conduct examinations of water samples. For this you will need to pay about 10,000-15,000 rubles.

You will need to rent a small workshop with a warehouse. About 30 thousand rubles will be spent on rent monthly.

At least 3 people are required to operate the production. Assuming that their salary will be 20,000 rubles. per month, this will cost 60,000 rubles. To pay for water supply and electricity - about another 20,000 rubles. The business plan needs to take into account funds for advertising support: about 15,000 rubles. monthly. In total, variable costs will be about 150,000 rubles. per month.

When accounting quick start and reaching monthly sales of 250,000 rubles. you can achieve a quick return on investment in production.

The funds can be returned in 6-7 months and all that remains is to make a profit. Whether an entrepreneur can achieve such results depends only on him.

Business plan for bottling water for private consumers

A kiosk where water will be sold is one of the options for organizing sales. To open such a business, you need to find a place to install a kiosk (optimally a residential area with a high population density), enter into a lease agreement with the administration, and also find wholesale suppliers of artesian water.

The cost of the kiosk itself with a module for bottling water, a filter and an ozonizer is about 250-400 thousand rubles. They differ in tank capacity and are designed for 500-4000 liters.

An approximate business plan for opening a kiosk can be presented as follows:

1. Initial investment: RUB 300,000. (buying a kiosk).
2. Monthly costs - 28,000 rubles, of which rent of space for a kiosk - 1,000 rubles. per month; purchase of artesian water for 2 rubles. for 1 liter (subject to sales of 6000 liters per month) - 12,000 rubles; seller's salary - 15,000 rubles.
3. Revenue: when selling 1 liter for 10 rubles. will be 60,000 rubles. At the same time, net profit (after paying 6% tax according to the simplified tax system) is 30,080 rubles.

With this option, it will be possible to return the initial investment in 10 months, and then continue to work for profit. When you open several points, your monthly profit will only grow.

A business plan for selling water through a machine may have similar parameters. Its differences will lie in the fact that in this case there is no need to pay salaries to staff: sales will be carried out automatically, without human intervention. The cost of the machine itself is several times cheaper and amounts to about 150 thousand rubles. When selling a similar amount of water, revenue will be 60,000 rubles, and net profit will be 44,180 rubles. The “break-even point” when selling water through a vending machine will be reached within 3 months. The calculation is very approximate, as it does not take into account energy costs and advertising costs.

If the region where you do business has laws to stimulate socially significant areas of work (which include water purification), then the entrepreneur can count on receiving subsidies from the state under one of these programs.

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Manufacturing business mineral water has always been considered highly profitable. An endless raw material base combined with a wide selection of water bottling equipment (both domestic and foreign) make this business very attractive for investors. However, due to the saturation of the market for such products, starting a business for new players is becoming more and more difficult. In this case, the sales issue always comes first.

Mineral water bottling business

From year to year, new companies and mini-productions appear in the drinking water production market. So how profitable is the mineral water production business? We invite you to familiarize yourself with the feasibility study (business plan) for the production of mineral water at a mini-enterprise with a capacity of 12 thousand liters. water per shift.

Mineral water production technology

To begin with, let us briefly introduce the technological chain of mineral water production:

1. Accumulation of water in receiving tanks. Mineral water from wells (300-400m) is lifted using a deep pump and supplied through pipelines to storage tanks.
2. Filtration. Water filtration is carried out on a filter block filled with sand and filtration material.
3. Disinfection. Water disinfection is carried out with ultraviolet rays in a UV installation.
4. Cooling. Cooling of water occurs on a plate heat exchanger.
5. Carbon dioxide saturation.
6. Blowing PET bottles (1.5 l) on a special blow molding machine.
7. Bottling and supply of finished water to the warehouse. Mineral water is bottled in PET bottles with a capacity of 1.5 liters, sealed with corks, and labels marked on the printer are glued to the bottles. Bottles are packaged in shrink film, 6 pieces each, placed on pallets and wrapped with stretch polytizer. Then the finished products are sent to the warehouse.

Where to start a mineral production business

Let's calculate the main indicators economic efficiency mini-enterprises for the production of mineral water.

Initial data:

• Production area: 400m2
• Type of property: rent (120 thousand rubles/month);
• Number of shifts: 1 shift (8 hours);
• Line capacity per shift: 12,000 liters (8,000 1.5 liter bottles);
• Number of working days in a month: 22 days.
• Capital costs for bottling equipment

What equipment to choose for the production of mineral water

Capital costs for the purchase of equipment for the production of mineral water will amount to 1,100,000 rubles.

Recruitment

Monthly payment costs wages employees will amount to 1,272,000 rubles.

How much money does it take to produce mineral water?

The production cost of one liter of mineral water is 8.94 rubles. Total monthly expenses will be 2,363,600 rubles.

How much can you earn from producing mineral water?

We will calculate the main indicators of economic efficiency of mineral water production, including the payback period for equipment.

Conclusion: The net profit of the mineral water production enterprise will be 686.7 thousand rubles per month. The profitability of production at such indicators is 29%, and the payback period for equipment (not business) is only 1.5 months. It is worth considering that such indicators are only possible subject to 100% sales of all produced products, which is 264,000 liters of mineral water per month.

1. Privacy.
2. Summary.
3. Project implementation stages.
4. Characteristics of the object.
5. Marketing plan.
6. Technical and economic data of equipment.
7. Financial plan.
8. Risk assessment.
9. Financial and economic justification for investments.
10. Conclusions.

Please note that the material presented below contains only typical business plan. The figures given here can only be regarded as indicative, since the market and prices are constantly changing. However, the business plan provided provides a clear understanding of the steps that will need to be taken to successfully launch the described business, and can serve as a good template for preparing your own business plan.

Since this business plan is quite lengthy, we invite you to download the text for further reference.

Mineral water production business plan

download business plan

*The article is over 8 years old. May contain outdated data

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Why is the production of mineral water an idea for promising business with high profits? The popularity of bottled water has grown significantly in recent years. They buy it not only in the heat, but also at home, in the office, in the gym and on the road. We tell you what types of mineral waters exist and what their benefits are, how to produce bottled water, how much costs will be required and how quickly they will pay off.

Mineral water has a high content of salts, trace elements and biologically active components. They are extracted from aquifers or complexes isolated from human influence. It should be understood that not all water from underground sources, and especially not all drinking water, can be considered mineral, although in speech it is often called that way.

The composition of mineral waters makes them a medicinal and prophylactic agent, the use of which is strictly dosed. Often the most intense ones are drunk in courses. All mineral water is usually divided into:

1. Dining room. The lowest salt content is up to 1 gram per liter. Suitable for regular use. It is harmless to most people, its effect is preventive.
2. Medical canteen. It has a high salt content, from 1 to 10 grams of salt per liter. It can have a healing effect, but especially saturated formulations should be consumed in accordance with the dosage, and in case of diseases of the stomach and kidneys - only as prescribed by a doctor.
3. Medicinal. The salt content exceeds 10 grams in 1 liter. Sold only in pharmacies and used as prescribed by a doctor.

Depending on the composition, mineral water can be table water, medicinal table water, or medicinal water.

There is another classification based on ionic composition:

1. Hydrocarbonate. The healing effect is to reduce the acidity of gastric juice. Useful for urolithiasis. Using the dosage and method of use, you can accelerate or inhibit secretion.
2. Chloride. It has a beneficial effect on the pancreas and intestines. Speeds up metabolism.
3. Sulfate. Helps improve the functioning of the gastrointestinal tract. Useful for diabetes, excess weight, chronic hepatitis.
4. Hydrocarbonate-chloride-sulfate. Helps soften chronic gastritis, reduces the amount of gastric juice.
5. Bicarbonate-sulfate calcium. Useful for chronic gastrointestinal diseases.
6. Chloride-sulfate. Indicated for use by those who are overweight, with diabetes, gout and diseases of the biliary tract.
7. Mineral-organic. Helps treat chronic kidney disease.
8. Glandular. Treatment of thyroid diseases, iron deficiency anemia.

The benefits of mineral water

Mineral water is useful and can demonstrate a therapeutic effect only if the method of its intake is followed. To achieve maximum effect, it is not drunk like water, but taken hourly, in certain dosages at a certain temperature. For example, when cold it can enhance the peristalsis of the stomach and intestines, and when warm it can relieve spasms.

The general therapeutic effect on the body of a healthy person is to strengthen the skin, bones, hair and nails, increase immunity, regulate the acid-base balance, increase hemoglobin and replenish fluid balance.

The effect of water on the body directly depends on its composition, therefore, in case of specific diseases, you should drink mineral water with a salt content of more than 1 gram as prescribed by a doctor.

Technology for the production of drinking and mineral bottled water

Due to high demand, the water business promises to be promising. In simple terms, then There are 2 technologies:

• production of natural mineral water (extraction from wells, processing and packaging);
• production of artificial mineral water (salt and microelements are added to purified water).

The first type is the most in demand and is rightly considered more useful. In this article, we will look at the production and sale of natural mineral water.

The process begins with pumping water out of wells using industrial pumps. Freshly extracted water necessarily contains foreign impurities; it may have a cloudy tint, so it is sent for filtration. Coal and sand are usually used for this. But such purification is not enough, because microorganisms live in water. They get rid of them using ultraviolet radiation.

The production of sparkling water seems more promising - the demand for it is higher. Therefore, after purification and ultraviolet treatment, the water is passed through a saturator, in which it is saturated with carbon dioxide and becomes carbonated. Next, the final stage is bottling into plastic or glass containers. Most of these companies prefer to produce bottles themselves: this allows them to use a proprietary design and ultimately turns out to be more cost-effective than purchasing containers from another manufacturer.

The depth of a mineral water well can reach 1500 meters

Features of mineral water extraction

A business plan for the production of drinking water must take into account some features of the extraction of this product. Mineral water is pumped out from wells, the depth of which can reach 1500 meters. It is believed that suitable water already lies at a depth of 100 meters, but You can get truly unique and healing compounds from a depth of 300 meters. The depth and composition of the water depend on the region.

It is not enough to simply drill a deep well, install a pump and pump out water. With this approach, it will not be possible to preserve the unique composition of the water, and the sad consequence of this approach will be the depletion of the well. Water extraction begins with the preparation of a well design, which provides for a certain volume of production, self-flow (needs to be calculated to prevent depletion of the well) and conservation. Only specialists with specialized education can develop and implement such a project.

Equipment for the production of

The production of drinking water requires the following lines of machinery and equipment:

1. Well pump operating at a depth of 100 meters. Pumps out water and directs it to the production line.
2. Filter for water purification for production. Groundwater is not suitable for consumption without filtration. To clean it, coal, sand and special multi-stage filtration systems are used. It is better to choose multifunctional devices that simultaneously perform several water treatment options.
3. Saturator, installation for carbonation. The water is cooled and saturated with carbon dioxide. Carbonated drinks not only sell better, but also retain their healing properties better.
4. Reservoirs and tanks. Used to store liquids at intermediate production stages.
5. Equipment for a water bottling line. Most enterprises purchase a production unit plastic bottles, it turns out to be more profitable than buying containers from other manufacturers. More expensive water is usually bottled in glass.
6. Packaging equipment and label machine. The bottles are placed in briquettes and covered with polyethylene for ease of transportation.

The total cost of equipment for the water bottling line will be approximately 1.5 million rubles. This amount does not include drilling and construction of a well. Sometimes the water is additionally saturated with oxygen. This process is called ozonation and is carried out using special equipment. Its approximate cost is 260 thousand rubles. This machine is also used to disinfect containers.

Premises for organizing production

To fit everything in necessary equipment in one room, you will need an area of ​​300 square meters. The location of the workshop should be as close as possible to the well. All communications will be required - electricity, gas supply - and convenient access roads. Most equipment runs on electricity, so you need a reliable connection and a backup generator.

Before launching the line, you will have to pass an inspection by the sanitary and epidemiological service. The main requirement of this regulatory body is the absence of harmful materials in the finishing of the workshop that could get into the water during filtration and bottling. The fire inspectorate will check emergency exits and the reliability of the electrical network.

Pay special attention to the warehouse. If the water is properly treated and hermetically sealed, no special storage conditions are needed. A fairly large area with a flat floor where packaged products can be stored. Temperature about 15 degrees, low humidity (high moisture content in the air will damage the labels).

Plastic and glass containers are used for mineral water

Selection of containers

Mineral water is poured into 2 types of containers:

• glass;
• plastic.

Glass containers are considered more beneficial from an environmental point of view, as they do not pollute environment and is recyclable. Many buyers are confident that glass containers are safe for them because they do not emit any harmful substances in water. However, making such containers is more difficult; it will cost the manufacturer many times more. In the future, these expenses will definitely pay off. Water on tap in glass containers is perceived by consumers as more elite, so they are willing to pay more for it.

Plastic bottles are more economically profitable for the manufacturer, because equipment for plastic containers can be located in its own workshop. It is not as expensive, and working on it is not as labor-intensive as making glass vessels. The price of a turnkey PET water bottling line will be approximately 900 thousand rubles.

Costs and payback

Organizing the production of bottled water with your own well at a depth of 300 meters is quite expensive. All expenses are divided into 4 directions:

• well (design, drilling, maintenance) - cost negotiable, but not less than 500 thousand rubles;
• production line - from 3 million rubles;
• container production line - from 500 thousand rubles;
• workshop rental/construction, transport and other expenses.

You should not expect less than 3 million rubles to launch such an enterprise; a more realistic amount is 5 million. Add to this the payment utilities and wage fund.

How quickly the investment will pay off depends on the level of sales. Medium-capacity equipment will produce approximately 10 thousand liters of mineral water per shift. It will be sold in different containers: from 0.33 to 1.5 liters. The average cost of a liter of such water is higher than that of ordinary drinking water - 35–40 rubles. For a shift it turns out to be 400 thousand rubles, for a month - about 11 million rubles. Trade margin will be about 30%, that is, approximately 3 million rubles will be the net profit of the enterprise.

Conclusion

The production of mineral water is quite promising and differs quick payback. You will have to invest approximately 5 million rubles in organizing the enterprise. The exact cost is determined by the depth of the well, the power of the equipment, and the type of container. With proper organization, you will be able to earn 2-3 million rubles in the first month, and in the first year of work you will be able to recoup 100% of all starting investments.