A point selling vegetables and fruits. How to open a grocery store from scratch? Acceptable storage period

You can start a business selling fruits and vegetables by opening a small stall in the market, or, for example, in a residential area. The success of the business is almost guaranteed, since food products are among the most popular goods in retail trade.

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Services

The vegetable stall service includes:

  • retail sales of various fruits;
  • individual sale of assorted vegetables;
  • accepting an order for the supply of certain products in the required volume;
  • assistance to customers when choosing a product;
  • consulting clients;
  • packaging of purchased vegetables/fruits;
  • home delivery of products;
  • sale of goods on credit;
  • temporary storage of purchased products.

Forms of doing business

A business selling vegetables and fruits at retail can be organized in the following ways:

FormatDescription
Selling from a carMain features:
  • Freight transport is required (however, this increases the amount of initial capital);
  • a sales permit is required;
  • difficulties with selling goods during the cold season;
  • most often seasonal fruits/vegetables are sold (for example, cabbage, watermelons, potatoes, etc.);
  • no rental costs retail space;
  • suitable for product manufacturers;
  • sales are carried out at fairs, in residential areas, near markets, along roads, etc.
Trade in a kiosk/tent at the marketMain features:
  • a large flow of potential buyers;
  • there is the possibility of forming a permanent client base;
  • high competition;
  • it is necessary to think over the assortment (to attract consumers);
  • the quality of goods and service must be at the highest level.
Street sale in a tentMain features:
  • the presence of several racks;
  • small assortment;
  • you need a car for transporting/storing products or renting a warehouse near a retail outlet;
  • Permission from the city administration is required to sell fruits/vegetables on the street.
Sales of goods in the trade pavilionMain features:
  • the entrepreneur has at his disposal a counter for which rent is paid;
  • there is no problem with storing goods, since the stalls are quite spacious;
  • large flow of clients;
  • presence of competitors in the neighborhood.
ShopMain features:
  • high costs of renting premises;
  • significant costs for the purchase of a diverse and extensive range;
  • need to purchase a large number of units commercial equipment and other equipment;
  • it is important to sell the product good quality and ensure that high levels of service are maintained.

A profitable business selling fruits and vegetables can be either at the market or in a pavilion, or on the street.

The choice of one option or another depends on:

  • material capabilities of a businessman;
  • level of competition in the local market;
  • who the entrepreneur is - a reseller or a manufacturer of products;
  • having your own vehicle(truck or passenger);
  • personal preferences;
  • availability of space for storing goods;
  • cost rent etc.

Along with retail trade, many businessmen are focusing on organizing a large vegetable warehouse. Its clients will primarily be entrepreneurs. The wholesale business format requires serious investment and experience in this area of ​​operation. Therefore, it is recommended for a beginner to start a business with a small shop.

Relevance

IN modern conditions functioning, the demand for the vegetable business is due to the following factors:

  1. High demand. Vegetables and fruits are products that are consumed by almost all people without exception. They are products of daily demand. The main range of fruits/vegetables is available to a large number of consumers.
  2. No license required. To use data you do not need to obtain special permissions from government agencies. Sanitary control documents can be issued in a laboratory at the market or taken from suppliers.
  3. Low starting investments. To open a vegetable stall, you do not need to buy expensive transport and commercial equipment, or create a wide range of products.
  4. High profitability and profitability, as well as quick payback. By selling seasonal goods in both winter and summer, you can count on high profits.
  5. Minimal marketing expenses. To organize the sale of vegetables and fruits, there is no need to work on recognition.
  6. There is no need to maintain a large warehouse of products. This is due to the fact that vegetables and fruits have short term shelf life and are not purchased for future use.

Market description and analysis

Main features Russian market for the sale of fresh vegetables and fruits:

  1. Leading regions in the sales of vegetable products: Moscow (18% of market capacity), Moscow region (5%), St. Petersburg (5%).
  2. According to Rosstat, annually there are 97.8 kg of plant food per capita (excluding potatoes). Monthly consumption of vegetables by one Russian: Bashkiria - 3 kg, Tyumen region - 3.4 kg, Krasnodar region– 4 kg, St. Petersburg – 6 kg. According to the UN Food and Agriculture Organization, in Russia one person eats 124.2 kg of vegetable dishes per year. For comparison, for example, in the USA this figure is 122.9 kg, and in China – 321.5 kg.
  3. Prices for vegetables and fruits sold in the northern regions are higher than in the southern ones. Also, in warm regions their cost is 20-30% lower than in the country as a whole.
  4. Fees for individual products vary significantly throughout the year. For example, per kilogram of fresh cucumbers in summer period sellers ask for 70 rubles, and in winter – 200. This trend can be seen even in the southern regions of the country.
  5. The volume of domestic products on store shelves is increasing.
  6. According to sociological research, 85% of Muscovites buy vegetables/fruits one or more times a week.
  7. Leaders in selling vegetables: potatoes, cucumbers, onions, tomatoes, carrots.
  8. Leaders in fruit sales: apples, oranges, strawberries, tangerines.
  9. Muscovites most often buy plant products in department stores and supermarkets (71% of consumers), as well as in markets (10%).

Photo gallery

Share of buyers and frequency of purchases of vegetables/fruits in Moscow Change in the cost of fresh vegetables by region during the year, rub./kg Regions with maximum vegetable sales volumes Vegetable consumption by region (based on data for the second quarter of 2012) Consumption per capita by regions of Russia Share of fresh vegetable buyers (as of June) Share of fresh fruit buyers (as of June) Places for Muscovites to buy fruits and vegetables

The target audience

Description of vegetable (fruit) stall consumers:

SignCharacteristic
FloorMen and women (most often the fairer sex makes purchases)
AgeFrom 20 to 60 years
Social statusAverage and below average
NationalityDoesn't matter
Place of residenceNear the retail outlet
Interests, hobbiesMaintain a healthy lifestyle and play sports
Characteristic typesFor example:
  • housewife;
  • moms/dads;
  • student;
  • middle manager.

Competitive advantages

The strengths of a small vegetable/fruit stall should be:

  • good location (far from direct competitors and close to large quantity buyers);
  • thoughtful product range (taking into account the needs of the local market);
  • high-quality and friendly service;
  • sale of fresh and ripe vegetables and fruits;
  • advising clients regarding the positions of the presented product range;
  • correct placement of goods on the display window;
  • neat display of the counter;
  • competent pricing policy.

Advertising campaign

Since the assortment of the vegetable stall is familiar to the target audience, it does not need advertising. To form your own extensive customer base, it is important to monitor the quality of service and products sold. An entrepreneur must listen to the wishes of consumers and try to bring his service and range to the ideal. Thus, positive information about the store will be spread in the area where the outlet is located, which will attract new customers.

Step-by-step instructions for opening a vegetable kiosk

Successfully opening a stall selling vegetables and fruits requires sequential implementation of the following points:

  1. Studying the characteristics of entrepreneurial activity in the selected market segment. Including analysis of supply and demand, familiarity with the nuances trading activities, pricing policy competitors, etc.
  2. Compiling an assortment of goods for sale (taking into account seasonality). Consideration of the rules for their storage, determination of approximate harvest dates.
  3. Search for potential product suppliers.
  4. Calculation of a business plan from scratch.
  5. Determining the location of the kiosk (on the street, in a pavilion or in the market).
  6. Search and hiring of seller/s.
  7. Purchase of equipment and the first batch of goods.
  8. Obtaining a trade permit (if you plan to organize a stall on the street).

Range

When creating a list of products for sale, an entrepreneur needs to take into account the following nuances:

  • Demand. The assortment should take into account the needs of potential buyers in the area where the store will be located.
  • Richness/diversity. This will allow each client to find what he is looking for.
  • Interest. The presented products should attract the attention of the target audience.
  • Seasonality. In the cold season they are in great demand classic goods(for example, potatoes, beets, apples or tangerines). And in warm weather - berries, such as cherries, raspberries, strawberries, etc., as well as watermelons, melons, apricots, peaches, etc.

Basic range

Product groupsSample list
Roots
  • potato;
  • carrot;
  • beet;
  • bulb onions;
  • garlic;
  • celery;
  • radishes, etc.
Vegetables (except root vegetables)
  • cucumbers;
  • Bulgarian pepper;
  • White cabbage;
  • Chinese cabbage;
  • zucchini;
  • pumpkin;
  • eggplants, etc.
Fruits sold all year round
  • apples;
  • pears;
  • oranges;
  • grapefruits;
  • kiwi;
  • bananas;
  • pineapples;
  • grape;
  • avocado;
  • coconuts, etc.
Seasonal fruits
  • berries (cherries, sweet cherries, strawberries, etc.);
  • tangerines;
  • persimmon;
  • peaches;
  • nectarines;
  • apricots;
  • melons;
  • watermelons, etc.
Exotic fruits
  • rambutan;
  • carambola;
  • mango;
  • kumquat;
  • passion fruit;
  • papaya;
  • pomelo;
  • figs, etc.
Greens/herbs
  • salad;
  • parsley;
  • cilantro;
  • dill;
  • green onions;
  • rosemary;
  • thyme;
  • basil, etc.
Dried fruits
  • dried apricots;
  • raisin;
  • prunes;
  • figs;
  • bananas;
  • candied fruits, etc.
Nuts
  • walnuts;
  • almond;
  • cedar;
  • cashew, etc.

Documentation

Small registration process trading business in the field of fruit/vegetable sales involves the following nuances:

  1. The best organizational formIndividual entrepreneurship. Compared to alternative options, creating an individual entrepreneur will save money during the registration of a company and simplify the process of preparing the necessary papers. It is easier to open and run such a business than an LLC.
  2. OKVED - 47.21 " Retail fruits/vegetables in specialized stores.”
  3. The optimal system for paying taxes is the simplified tax system or UTII.
  4. After completing the registration of an individual entrepreneur, the company must register with funds and statistical authorities.

To sell vegetables and fruits, the following documents are required:

  • certificate of an individual entrepreneur;
  • permission from the Sanitary and Epidemiological Station;
  • conclusion from the Fire Service;
  • consent of local authorities (in the situation of placing a kiosk on the street);
  • certificates for products sold.

Location and premises

Options for choosing a location for placing a retail outlet for selling fruits/vegetables in a stall format:

  • high traffic volume of potential buyers;
  • location near stalls where goods are sold, the consumers of which are the necessary the target audience(for example, bakery, butcher, confectionery, etc.);
  • distance from shops, kiosks, counters and other places where similar products are sold;
  • good approach to the shop;
  • Availability of car parking nearby.

The optimal stall area is 8-10 square meters. m.

For getting maximum profit An entrepreneur needs to organize several retail outlets in different areas of the city.

Practice shows that if it is not possible to store goods at the place of direct sale, then even a small business will need a warehouse.

In this case, fruits and vegetables can be stored in:

  • utility room of your own house/apartment (for example, basement, storage room or balcony);
  • (with or without heating);
  • truck;
  • rented premises near a retail outlet.

Equipment and inventory

List of equipment for a street vegetable stall:

NameApproximate prices, rub.
Kiosk40 000
Cash machine 18 500
Scales6 500
Cart3 000
Display shelves10 000
Counter3 000
Shelving5 000
Chairs2 000
Truck (used)400 000
Equipment: knives, containers, boxes, buckets5 000
Air conditioner20 000
cooling chamber15 000
Other equipment, inventory12 000
Total:540 000

Photo gallery

Cargo gazelle – 400,000 rubles Libra – 6,500 rubles Kiosk – 40,000 rubles Cash register – 18,500 rubles

Staff

In order for the stall to operate seven days a week, you will need to hire two sales consultants. You can save money on the wages of a loader, driver and accountant due to the fact that the entrepreneur himself will take over their functions.

Basic requirements for job seekers in the vegetable department:

  • knowledge of the range of goods and the features of their sale;
  • Experience in the retail sector is preferred;
  • communication skills;
  • goodwill;
  • attentiveness;
  • courtesy to the client;
  • cultural speech;
  • neat appearance;
  • no criminal record;
  • availability of a medical record.

Suppliers

Product suppliers can be:

  • domestic and foreign agricultural producers;
  • wholesale fruit and vegetable warehouses;
  • resellers (private intermediaries between farmers and sellers).

In addition, an entrepreneur can sell products grown on his farm. In this case, it will be more profitable to combine the sale of your own vegetables and fruits with goods purchased externally. For example, if bananas do not grow in Russia, then they should be purchased from private intermediaries or at wholesale centers.

Key criteria for selecting reliable suppliers:

  • low prices (discounts);
  • good quality of products (there are documents for the entire range of products sold);
  • availability of goods in the required quantity;
  • providing quality assurance;
  • optimal delivery times;
  • the ability to place an order for the supply of certain types of goods;
  • a wide range of;
  • good reputation.

The video talks about how to choose the right supplier of vegetables and fruits for your own retail outlet. Filmed by the channel: “Mikhail Balandin”.

Financial plan

Financial planning of a business project for a stall selling vegetables and fruits was carried out on the basis of the following data:

IndexMeaning
Business formatSmall outdoor free-standing kiosk
LocationRussia, a city with a population of one million in the Central Federal District, a residential area
Organizational form of businessIndividual entrepreneurship
StallArea – 8 sq. m. (there is an opportunity to store goods in the premises of the outlet)
SpecializationUniversal (selling a classic set of products)
Availability of own productionNo
SuppliersWholesale city base and regional greenhouse industry
StaffTwo sellers
Operating modeSeven days a week, from 10.00 to 19.00
Functions performed by the managerSome responsibilities:
  • Accounting;
  • generation of tax and other reporting;
  • submission of documents on the company’s activities to the relevant government agencies;
  • selection and purchase of goods;
  • loading and unloading of products and their transportation;
  • removal and disposal of spoiled fruits/vegetables.
The target audienceDescription:
  • men and women living in a residential area;
  • average age – 30-45 years;
  • income level is average.
MarketingA bright sign and several thematic posters are required to decorate the kiosk

How much does it cost to open?

Capital investments in your own business:

ExpendituresApproximate prices, rub.
Registration of individual entrepreneurship5 000
Preparation of documents and registration of permits20 000
Purchase of fixed assets and inventory540 000
Rent land plot under a stall (for three months)90 000
Setting up a kiosk10 000
Marketing costs20 000
Salary with accruals (for two months)85 000
Purchase of goods100 000
Other costs10 000
Total880 000

Regular expenses

Every month, to maintain the business, the entrepreneur will make the following expenses:

ExpendituresApproximate prices, rub.
Rent per place30 000
Communal expenses5 000
Renewal of product range100 000
Salary (with tax deductions)42 000
Advertising3 000
Depreciation2 000
Fare5 000
Write-off of damaged goods5 000
other expenses3 000
Total195 000

Income

The calculation of performance indicators for a vegetable stall business idea is based on the following data:

Basic financial indicators project:

ParameterMeaning
Average monthly revenue in the first yearRUB 315,000
Average monthly revenue in the second yearRUB 378,000
Annual revenue for the first year of operationRUR 3,780,000
Annual revenue for the second year of operationRUR 4,536,000
Average monthly profit in the first year120,000 rub.
Average monthly profit in the second year163,000 rub.
Annual profit for the first year of operationRUB 1,440,000
Annual profit for the second year of operationRUB 1,956,000
Business profitability in the first year38%
Business profitability in the second year43%

Calendar plan

Calendar schedule for the implementation of the main activities of the vegetable stall business plan:

Stages1 month2 month3 month4 month
Collection of information about market functioning+
Studying business features+
Formation of a detailed business project from scratch+
Collection of documents for registration of individual entrepreneurship+
Legal registration of the activities of a vegetable shop+
Finding a place to place a stall+
Obtaining permission to locate a kiosk in the selected area (including drawing up a lease agreement) +
Equipment selection +
Purchase of equipment +
Carrying out work on the repair of the stall, its design and installation of commercial equipment +
Search for suppliers/partners+ + +
Hiring workers + +
Supply of fruits and vegetables to fill store windows +
Obtaining permits from supervisory services +
Kiosk opening +

Risks and payback

The main risks of a vegetable shop business project:

RiskCharacteristicProbability
Losses from product spoilage (for example, loss of presentation, taste, rotting, withering, etc.)To prevent this risk it is important:
  • buy quality goods (not ripe and rotten);
  • transport products carefully;
  • correctly organize storage conditions (for example, temperature conditions, commodity proximity, air humidity, etc.);
  • sell goods with low quality characteristics at a reduced price;
  • properly care for vegetables/fruits (for example, remove rotten fruits so as not to infect neighboring ones);
  • buy products from trusted suppliers.
High
Big competitionMain competitors:
  • convenience stores or chain retail outlets that have a vegetable/fruit department;
  • hypermarkets;
  • food markets.

In order to achieve success, an entrepreneur must take care of developing the competitive advantages of his mini-trading enterprise.

High
High costs of maintaining a stall in winterSince a free-standing kiosk must be heated during the cold season to maintain the desired temperature, this leads to increased overhead costs.High
Increase in purchasing pricesAn increase in the cost of goods may be caused by:
  • shortage of certain products;
  • bad harvest;
  • increased manufacturer costs (for example, diesel and electricity);
  • introducing restrictions on imported goods, etc.

To maintain a customer base, an entrepreneur must adjust the assortment of his store and try to find new suppliers.

High
SeasonalityIt is important to offer seasonal products to the buyer. If, for example, in winter there are no fresh strawberries and cherries, but there are tangerines and persimmons, then they can diversify the range of products.Average

Payback small business for the sale of vegetables and fruits will be 9-12 months.

Food products are one of the most popular goods in retail trade, which is why many entrepreneurs are interested in starting a business in this direction. On our website in the business ideas section you will find a guide to opening many different specialized stores with various types products. In this article we will talk about how to organize retail trade in fruits and vegetables and try to assess whether it is profitable to do this or not.

Business nuances and trading format

Let's now talk about the pros and cons of this business.

Pros:

  • high profitability;
  • constant demand;
  • small investments in business;
  • availability of seasonal vegetables and fruits for sale, that is, even in winter there will be no downtime.

Of the minuses:

  • perishable products;
  • high level of competition;
  • Working in winter is not very comfortable.

As you can see, we have highlighted the main advantages and disadvantages of a business selling fruits and vegetables, and whether the pros cover the cons is up to you to decide.

Now let's talk about the formats for running this business and describe the main ones.

  1. Business selling fruits and vegetables from a car. For such activities you will need to obtain a fruit trading permit. The disadvantages include the need to purchase freight transport and the inconvenience of working in the winter season. Typically, seasonal fruits or vegetables are sold in this format, for example, watermelons, strawberries, potatoes, cabbage, etc. There is no point in renting a full-fledged retail space for seasonal goods, so entrepreneurs trade from their cars.
  2. Trading fruits and vegetables at the market in a kiosk or tent. Also one of the most popular sales methods. The market is a place where customers for your product gather. If you serve your customers well and at the same time constantly monitor the quality and availability of products, you will have regular customers who will generate the main income from your business. The only problem can be that it is difficult to find a good trading place on the market and the second disadvantage is the huge competition concentrated in one place.
  3. Street fruit trade. Typically this is a tent with several racks. One of the features of this format is that you will either need to have your own transport to transport the entire range of goods, or rent a small warehouse to store them. How you will solve this issue needs to be decided right away. Also, when selling fruits and vegetables on the street, you need to obtain permission from the city administration to sell these goods in the place where you want to set up a tent.
  4. Fruit trade in the pavilion. In this business format, the entrepreneur rents a counter on which he places all the products. This is also a very attractive type of business, but the problem with a warehouse is partially solved there, since such places are usually given out to those who rent a retail outlet there.
  5. A full-fledged store. Including renting premises, signage, retail equipment and more. It’s worth considering that this is the most expensive start in the fruit business, so it’s better to test the niche using the formats suggested above, it will be easier for you to attract buyers.

Why do we recommend the market trading format? Because when renting a store, you will need to spend money on advertising, and your competitors will be large retail chains, which you can't beat on price or selection.

Fruit trading rules

As in any product business, you must obtain all necessary work permits. Let's look at what documents are needed for trading fruits and vegetables.

— firstly, you need to register as an individual entrepreneur;

- secondly, select the necessary OKVED documents for work. For Russia it is: 52.21. Retail trade in fruits, vegetables and potatoes. For Ukraine: 47.21 Retail sale of fruits and vegetables in specialized stores.

- thirdly, obtain permission to trade from the SES and fire service;

— fourthly, arrange a buyer’s corner;

— fifthly, it is to have in hand all the necessary certificates of product quality.

Selection of retail space and equipment

The next step, if you decide to rent a kiosk or store, is to look for sites on or near the market. There is also an option to look for offers for renting premises for selling fruit in shopping arcades, you may also find a good place there.

It is advisable to look for a room size of 10 sq.m. and higher. In the case of a stall or kiosk, you won’t have much choice.

Equipment you will need:

  • organize workplace for the seller;
  • shelves on which you will need to beautifully present fruit;
  • racks and display cases;
  • boxes for storing products;
  • scales, preferably electronic;
  • bags for selling goods.

Assortment and suppliers

When starting a business selling fruits and vegetables, it is very important to carefully work out the assortment. You must have all the popular items of goods in stock, and in addition to everything, you can carry rarer options, because perhaps some of the customers will come for them.

Second important factor is the freshness of the product and presentation. Carefully ensure that all goods are in marketable condition and do not allow any rotten fruits or vegetables in the boxes.

So, here is a basic list of assortment:

Vegetables

  • Tomatoes cucumbers
  • Potatoes, carrots, beets
  • Cabbage
  • Onion garlic
  • Pepper
  • Zucchini, eggplant
  • Mushrooms, radishes, pumpkin
  • Corn, peas, beans, beans

Fruits

  • Apples and pears
  • Citrus
  • Grape
  • Berries
  • Stone fruits
  • Melons
  • Exotic

Greenery

  • Salads
  • Dill
  • Parsley
  • Herbs

The range can be expanded seasonal goods, we have named only the main categories; each of them has a number of subcategories.

Suppliers can be found either at wholesale markets, or work directly with sales agents who will deliver the desired product directly to the store. Here you will need to focus on the cost of products and calculate the benefits.

How much money do you need to open?

In many ways, investments in this business depend on the format of trade and the volume of the product range, but before you think about where to start this business, you need to decide on the start-up capital, and then move on to finding suitable solutions for distributing the initial costs. Here's just some of what you'll need before opening a fruit and vegetable store from scratch.

  • Room rental – $200 – $250
  • Taxes - $150
  • Salesperson salary - $200
  • Initial purchase of goods – $2000 – $3000
  • Purchase of equipment – ​​$1000 – $1500
  • Signboard, price tags, banners – $150
  • Transport costs - $50.

How much profit can you expect?

The choice of location for a kiosk or tent will determine the success of your fruit trading business. The more clients you have, the larger volumes of products you can sell, taking into account the fact that you will keep the quality of the product at its best.

The average markup on vegetables and fruits is 30% – 70%.

Based on these figures, you can roughly estimate the required sales volumes.

Conclusions. Opening a Fruits and Vegetables store is a very profitable niche, provided there is a good place for trading. If it is, then you are guaranteed year-round income from this outlet.

Do you work in this field? We look forward to your additions to this article.

The vegetable business is very popular in different localities. It has its pitfalls, but it has more advantages.

Capital investment of a vegetable stall is 160,000 rubles.
Payback period – 3–4 months.

Capital investment of a vegetable store is 700,000 rubles.
Payback period: 8–10 months.

People will always and everywhere need food, because a person purely physiologically cannot help but eat.

Fruits and vegetables form an important part of a normal diet, and while in villages they grow them themselves, city dwellers are forced to go to the store to make a regular summer salad.

Entrepreneurs understand this well, so vegetable business is so popular in different localities.

This type of entrepreneurial activity has its pitfalls, but it has many more advantages.

Options for those who want to start a vegetable business

Vegetable business is a fairly broad concept, so you need to decide what exactly you want to do: grow or sell vegetables, but it is still possible to combine both types of activities.

Selling vegetables, fruits, dried fruits, herbs is a fairly profitable business that can bring its owner at least 100,000 rubles a month with proper organization business.

When opening a vegetable store or stall, you can sell in it:

  1. Self-grown goods.
  2. An item you bought for less but want to sell for more.

Both options have the right to life and can become profitable startups if you correctly draw up a business plan and think through all the details.

Advantages and disadvantages of vegetable business

Interesting fact:
For a long time, the tomato was considered a poisonous plant. For example, in the book " Complete Guide on Gardening,” published in Denmark in 1774, it is written: “These fruits are extremely harmful, as they drive those who eat them crazy.” And in Rus', tomatoes were called “mad berries.”

Selling vegetables, fruits, dried fruits attracts many entrepreneurs for good reason.

Running a vegetable business has many advantages:

  1. To launch a startup you will not need large sums, especially if you do not plan to open a supermarket, but are ready to be content with a stall.
  2. Vegetables and fruits are the goods that customers always and everywhere need, so you definitely won’t have a shortage of customers.
  3. Form competitive advantages It’s quite easy - to do this, it’s enough to conduct business honestly (don’t overweight, don’t shortchange, don’t be rude) and sell quality products at reasonable prices.
  4. To open, you need to fill out a standard package of documents; you won’t have to obtain any special permits or licenses.
  5. The vegetable business is quite profitable: in high seasons (in the summer, before the holidays), even a stall can bring huge profits to its owner.
  6. In a powerful advertising campaign vegetable business does not need.
    The main thing here is to position your store or stall correctly.
  7. Fruits and vegetables even in winter period affordable, so people will buy them.

But the vegetable business has only one drawback: a high level of competition.

You will have to compete with supermarkets, large stores, markets, and wholesale centers.

But, if you manage to find a profitable location to open a retail outlet and competently create competitive advantages, then you won’t have to worry about competitors.

Nuances of the vegetable business

  1. The main thing is to correctly formulate the product range.
    If you sell only a few items of domestic vegetables and fruits, you will not earn much.
    Your store or stall should also stock exotic imported fruits, several types of dried fruits, herbs, mushrooms, juices, etc.
  2. In this business, 50% of success depends on the location of the vegetable store or stall.
    It should be located at some distance from its direct competitors and be in an area with high traffic.
    This is, of course, not an easy task, but it can be overcome.
  3. The vegetable business has its seasonality.
    For example, during the pre-holiday period sales jump.
    In winter, people prefer to buy imported fruits (bananas, oranges, kiwis, tangerines) and domestic apples, in summer - seasonal berries and fruits.
    But, for example, potatoes, carrots, onions, and garlic are always needed.
    This must be taken into account when forming a product range.
  4. The success of your business also largely depends on your suppliers.
    If you are thinking about how to open a vegetable stall, then you should not enter into an agreement with farms, it is better to stock up at wholesale stores, where you can buy everything: from potatoes to rare dried fruits at an affordable price.
    But owners of large vegetable stores can enter into direct contracts with producers.
  5. Even if you want to open a small vegetable business, do not ignore drawing up a financial and calendar plan.
    Only by putting in real numbers (for example, in a small provincial town the prices are the same, and in Moscow they are completely different), you will be able to understand how much money you need to launch a startup and how much time you will have to spend on implementing the idea.

Vegetable business: calendar plan

The timing of launching a startup largely depends on how large-scale the vegetable business you decide to open.

For example, it is quite possible to open a stall even in 3 months if you quickly manage to complete the registration procedure.

But if you decide to open a vegetable store that sells everything, including dried fruits, then the implementation of the idea can take even six months.

Small shop can be opened in about 4 months:

StageJanFebMarAprMay
Registration
Renting or purchasing premises
Purchase of equipment
Hiring salespeople
Purchasing products for sale
Opening

Vegetable business: registration

Naturally, you need to legally formalize your entrepreneurial activity, as an individual entrepreneur or LLC, and choose one of the taxation methods, for example, UTII.

After you receive a permit for trading activities, you must obtain permission to operate the premises selected for trading activities from the SES and the Fire Service, pay all fees and enter into a number of agreements for pest control, garbage removal, etc.

You can complete a complete package of documents in a maximum of 2 months, if you understand all the nuances.

If you are not sure that you can handle it on your own, then it is better to turn to a professional legal assistance than to delay opening a vegetable business.

Vegetable business: premises

I think you understand that a store for the sale of vegetables, fruits, dried fruits and other things, it should be located at the intersection of streets with high traffic: for example, in the central part of the city, and even better - in densely populated residential areas.

The entrance should be located from the street.

Setting up your store or stall somewhere in the courtyards is detrimental to business.

Don't forget to order a bright, large sign so that you can be seen from afar.

But as for the premises, it all depends on where exactly you are going to sell vegetables, fruits and other products.

If you are thinking about how to open a grocery store, then you will need a room with a total area of ​​at least 40 square meters. m.

It is better not to build a premises from scratch, but to use a ready-made one, which previously housed a retail outlet.

In this case, you don’t even have to re-equip it; cosmetic repairs will be enough.

But opening a vegetable stall is even easier: you can buy metal container and install it where you want, having, of course, first received official permission from the city.

To attract the attention of potential buyers, color it brightly, for example, draw vegetables and fruits on it.

Equipment for a vegetable store and stall

To open a vegetable business, in addition to standard commercial equipment (shelves, display cases, counters), you will also have to purchase a refrigerator to keep your products fresh longer, an air conditioner (heat or cold will lead to rapid spoilage of fruits and vegetables) and scales.

Well, of course, to conduct business officially, buy and register a cash register.

How much money you will have to spend on equipment depends on the size of your outlet.

In the table you will find the approximate cost of one piece of equipment, without which you cannot run a vegetable business:

Expense itemAmount (in rub.)
Rack
3 000
Shelf
1 500
Display counter
30 000
Seller's chair
1 000
Air conditioner
30 000
Cash machine
15 000
Scales
20 000
Fridge
30 000

Staff

If you sell fresh vegetables, herbs and fruits, do not raise prices, choose a good location for your outlet, but at the same time hire bad sellers (who will be impolite in communicating with customers, will cheat, will not learn to understand the product, etc. .), you will suffer losses.

The age and gender of the sellers does not matter.

The main thing is that they are friendly, honest, sociable and well versed in the product.

The number of sellers depends on what exactly you are opening.

For example, for a stall one seller per shift is enough, for a store with trading floor from 40 square meters you will already need 2 sellers.

To increase the profitability of the vegetable business, it is better to work seven days a week, which leads to the need to hire two shifts of sellers with a work schedule of 2/2 days or week/week.

You will also definitely need a cleaning lady, because customers are unlikely to be happy if they find out that the seller who sells them vegetables, fruits and dried fruits also has to be distracted by cleaning.

Whether you hire an accountant and a manager or take over their functions is up to you.

Costs for staff salaries depend on the city in which you plan to operate.

In a small city, it is enough to pay sellers 12–16,000 rubles, and cleaners – 8–11,000 rubles.

In large cities, salaries are much higher.

How much does it cost to open a vegetable stall?



Those entrepreneurs who do not have too much money, but really want to enter the vegetable business, should understand the issue of how to open a vegetable stall.

To launch such a startup in a small city, it is enough to have only 150–160,000 rubles:

You will have to spend from 40,000 rubles on salaries for sellers, electricity, taxes, etc.

How much does it cost to open a grocery store?

Entrepreneurs who are thinking about how to open a grocery store need to collect at least 700,000 rubles in capital investment.

You will have to purchase more counters, display cases, etc., perhaps redecorate the rented space, purchase large amounts of products to sell to fill all the shelves and display cases, etc.

Expense itemAmount (in rub.)
Total:800,000 rub.
Registration20 000
Shop rent (for a year)300 000
Cosmetic renovation of the premises70 000
Equipment170 000
Purchase of goods100 000
Advertising20 000
Additional expenses20 000

And the monthly expenses for maintaining a vegetable store will be much higher than a stall:

And the video below provides useful tips,

how to choose and store vegetables and fruits correctly:

Profitability of vegetable business

Naturally, entrepreneurs who want to open a retail outlet to sell vegetables, fruits, dried fruits, herbs, etc., are interested in how quickly they can return capital investments and how much net income they will have monthly.

Experts estimate the profitability of the vegetable business at 18–20%.

And exactly how much you will earn depends on many factors: the customer base, the popularity of the stall or kiosk, mark-ups and other things.

The markup on each unit of goods ranges from 40% to 200%, depending on the seasonality and country of origin of the vegetable or fruit.

On average, a vegetable stall can bring in a profit of 150,000 rubles. per month.

We subtract the purchase cost of 60,000 rubles. and the amount for maintaining your stall - 40,000 rubles.

That is, the businessman’s net profit is about 50,000 rubles.

With such income, you will be able to return your capital investment in 3–4 months of successful work.

A vegetable store will bring big profits to its owner: from 350,000 rubles.

It will cost from 100,000 rubles to purchase goods, from 140,000 rubles to maintain the store, and 100,000 rubles. will be left to you as profit.

That is, the business will become self-sustaining 8–10 months after opening.

As you can see, the vegetable business is a very profitable activity.

Just choose, based on the amount of capital investment you have, what exactly you will open: a stall or a store.

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Selling vegetables and fruits is a business characterized by constant demand for goods and high profitability. Even during a crisis, people find money for food, trying not to skimp on vitamins. In addition, opening such a business is much easier than opening a whole one.

When opening even a small point selling vegetables and fruits, you will need documentation:

  • conclusion of the state sanitary and epidemiological inspection service (up to 5,000 rubles) on the premises;
  • contract for maintenance of store equipment.

Assortment and seasonality

First, decide whether you will open a fruit and vegetable store or just a small one, maybe even a tent. The range of goods will depend on this. The main thing is to offer customers the most popular products.

If space or equipment allows, a vegetable business should have the widest possible range. In addition, the assortment depends on whether you will sell imported vegetables and fruits, as well as on seasonality:

  1. Winter. The demand for imported products is not too great, but fruits, especially tangerines, will generate revenue;
  2. Spring. These are mostly greenhouse products or imported ones: fruits - banana, kiwi, mango, coconuts; vegetables - cabbage, beets, onions, potatoes, carrots. In spring, the cost increases by an average of 60%;
  3. Summer. Time is very large assortment goods (especially the second half of summer). You can sell almost all vegetables, a lot of fruits (strawberries, apples, pears, melons, watermelons, plums, etc.);
  4. Autumn. This is the time of ripening for all vegetables, some fruits such as grapes and oranges.

Learn a little information about different products and varieties so that you can advise customers, as well as know storage rules, harvest times, during which you can purchase goods at a low cost.

Retail premises and equipment


Necessary premises

Experts report that selling fruit as a business is more profitable if you have several small retail outlets (up to 5 pieces). You can supplement them with a wholesale warehouse. Although there will still be less hassle with opening a store.

Choose a location in places where there is constant flow people, but it doesn’t have to be a bazaar. Room area – up to 60 sq.m., of which about 20 sq.m. m. allocate for storage (temperature in summer - up to 8 ° C, in winter - not lower than 0 ° C), utility room. At first, you can use a regular, cool garage. If you are not yet sure whether you will be able to conduct this business, opt for a tent (20 sq.m. is enough)

To open a stall with vegetables and fruits, you will need a vehicle to deliver the products.

Equipment

One of the advantages of this business is an inexpensive or commercial tent.

Perhaps the most expensive purchase will be a car, without which it is impossible to run a fruit and vegetables business. At the initial stage, the same gazelle can be a point of sale at the bazaar, and after saving money, buy a tent, and then a store. Maybe you'll even open it subsidiary, For example .

Staff

Implementing a business plan for vegetables, Special attention pay attention to personnel selection:

  • 2 sellers ( wage+ percentage of sales);
  • food sorting worker;
  • loader;
  • driver for transportation;
  • visiting accountant.

Suppliers

We recommend purchasing from 2-3 suppliers. At good sales you will have to purchase goods for at least 10,000 rubles. in a day. Select the product carefully, it should always be fresh. Look for suppliers in the nearest villages: the goods will be fresh at a much lower cost than in wholesalers (markets, bases), but be sure to ask for documents to check the products.

Still, you will have to deal with wholesalers - buy exotic fruits and vegetables from them. Don't forget to draw up a sales contract.

Long-term cooperation with suppliers is the key to a successful business. This indicates acceptable quality and prices, and also eliminates the delay of goods.

Risks and benefits


The risks include:

  • rotting of goods can reach 15%, but do not rush to throw everything away, you can still try to sell some products at a discount;
  • drying of goods;
  • dishonest sellers who can cheat not only you, but also buyers;
  • non-compliance with all sanitary standards, both goods and premises, sellers, cars; the slightest violation will entail a fine.

The fruit business is an excellent direction in the field of healthy nutrition, which has more and more adherents every year.

Finance

Include financial calculations in your business plan.

Small retail outlet:

  • revenue per day – 6,500 – 20,500 rubles;
  • monthly revenue – about 52,000 rubles;
  • salesperson's salary – 7% of revenue;
  • markup on goods – 50%;
  • write-off of damaged goods – 15%;
  • rent trading place– 1,500 rub.;
  • taxes – 2,500 rub.

The starting investment is about 100,000 rubles.

Costs for a small store:

  • rent – ​​13,000 rubles;
  • repairs - about 700,000 rubles;
  • purchase of equipment – ​​250,000 rubles;
  • purchase of goods – 160,000 rubles;
  • markup – 40 – 250% depending on the type of product.

Business payback is 6 months.

Video: How to properly store fruits and vegetables

Business ideas for profitable stores

The fresh meat business is always on top. Meat is an essential product; besides, there are a lot of people who like to savor fresh meat. Profitability – 30%.

In our country there are many lovers of gardening and vegetable gardens. Every year they become more and more picky, so provide them with a wide selection of seeds.

is a retail outlet with minimal investment and great potential. A small range of products can provide a stable income.