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You can study a calculated business plan for a cosmetics store right now. The fact that selling cosmetics is a popular activity today does not require proof. Within such a store you can distribute perfumes, decorative cosmetics, and certain items household chemicals, household products. As you can see, the assortment is almost unlimited; it is in constant demand among both women and men.

Having studied ready business plan, you will find out what the payback of a perfume store is, how to properly organize its work, and what investments will be required. An important factor affecting profit will be the location of the store itself. It is better if it is a crowded city center or a large residential area.

Our business plan for organizing a perfume store includes options for renting premises or purchasing them. However, with the same success, using the plan, you can create a cosmetics department within a large shopping center or popular supermarket. Rental costs in this case will be lower, but this figure ultimately depends on the size of the premises you need.

Cosmetics and perfumes are products that no woman can do without. But this is not the only reason why entrepreneurs decide to open a professional cosmetics and perfumery store from scratch. Another advantage of this type of business is that the barrier to entry into it is not too high. In order to open a perfume business - a boutique or a store - 50 thousand dollars is enough. At the same time, the profitability in this type of business can be called quite decent, since it rarely falls below 25%.

It is impossible to be involved in the perfume business and not understand anything about its intricacies. If only because without necessary knowledge difficult to decide on assortment point of sale. Trading everything is a very risky option. Firstly, because it requires a huge one-time investment. Secondly, this approach makes it difficult to determine target audience your store. All cosmetics that are produced in our country and abroad are divided into certain groups and types. And when choosing what to trade, an entrepreneur needs to focus on many factors.

The abundance of cosmetics and perfumes makes it difficult not only for buyers of fragrant products, but also for entrepreneurs who have planned to open a perfume and cosmetics store. As you know, all cosmetics are divided into certain groups: professional, pharmacy, selective and mass-market cosmetics. What product will be in demand in a particular store is up to the businessman to decide.

Your own business - opening a cosmetics department - will be profitable only if you are able to accurately compose the assortment of your outlet. So, for example, a business in branded, professional cosmetics will be advisable only in large cities. And, on the contrary, creating a retail outlet in which the main assortment is inexpensive cosmetics and perfumes, in an area where people with high incomes live, most likely will not bring the expected profit. From choice assortment list The company's marketing strategy also depends. Entrepreneurs who are planning to open their own body cosmetics store need to target a specific audience of buyers, which must be taken into account when promoting a retail outlet.

A high-quality example of a business plan for opening a cosmetics and perfumery store with ready-made calculations will help beginning and experienced entrepreneurs understand the basics of organizing and managing production in a perfume and cosmetics store. Looking for answers to your questions about opening a cosmetics store on various forums is not the best solution. Only professional recommendations will allow you to avoid possible mistakes, find out what you need to open a bottled perfume store and how to beat your competitors without losing the money invested in this business.

The perfume market in Russia is growing rapidly, which gives confidence to entrepreneurs who are planning to open their own business - a cosmetics store. This market sector is developing according to its own laws, which cannot be ignored. Otherwise, you cannot count on success in business. For example, how can one not take into account the fact that opening a point selling cosmetics has a clear seasonal dependence. It is most profitable to open a store on the eve of the holidays - on the eve of the New Year, March 8, February 23. Traditionally, cosmetics and perfumes are considered one of the most popular gifts.

Opening a perfume and cosmetics business involves two main scenarios for an entrepreneur: acting as a distributor of a well-known chain of perfume stores, or free floating, when a businessman is engaged in independent sales of perfume and cosmetic products. The “gray” market does not have the advantages characteristic of a distribution network, but at the same time, this path has certain advantages that attract many entrepreneurs.

As the experience of opening cosmetics departments in Russia shows, acting as a distributor provides a businessman with great opportunities. First of all, this is the right to sell a certain brand of cosmetic or perfume products. As a rule, we are talking about worldwide famous brands, such as Lancome, Chanel, Hugo, Cristian Dior and many others. This type of entry into the perfume business is very beneficial for beginners.

Partnerships with large companies allow an entrepreneur who wants to open a cosmetics company to avoid the costs of marketing research, product supply, and, most importantly, advertising campaigns. All this contributes to huge savings. You can open small department professional cosmetics or a huge store, but the terms of trade will be dictated to you by your partner, that is, the owner of a well-known chain.

But, despite the rather obvious advantages, many entrepreneurs prefer to go free and start a business such as selling cosmetics, according to the so-called “gray” market scheme. In this case, the opening own business- a perfumery or cosmetics store - involves selling products that you choose yourself, and you set your own price for it.

Before you start a business and calculate profits from trading perfumes, you need to calculate the maximum allowable markup on products. This figure is influenced by the level of competition in a particular region, the income of the population in the area where the store is located, and many other factors. Typically, the markup on perfumes and cosmetics does not exceed 15%. Judging by the reviews of experienced entrepreneurs, those who set sail freely have every chance not only to survive, but also to thrive. True, this only applies to businessmen who have focused their attention on a competent example of a business plan for a cosmetics and perfumery store. This document contains useful information that will help you conquer this market.

The business of selling perfumes promises very decent income to an entrepreneur who can understand all the intricacies of a specific trade. The maximum opportunities fall to those businessmen who prefer to open not just one cosmetic store, but an entire network of retail outlets. In today's market conditions, the owner of a chain of stores has a much better chance of surviving and ensuring high and stable turnover.

Another success factor for a cosmetics business is its favorable geographical location. You can only count on profit if stores are opened in large cities, which have a well-developed infrastructure, an increased level of income among the population, and a large number of potential buyers. quality cosmetics and perfumes.

Opening a point with professional cosmetics in a small locality is a rather risky undertaking. In this case, the entrepreneur faces problems with the delivery of goods and the possibility of selling them. After all, as a rule, residents of such cities do not have very high incomes, and few can afford to buy expensive cosmetics.

The success of organizing a perfumery and cosmetics production enterprise is determined by its favorable location. It is best to open a retail outlet in a separate room, for example, on the ground floor of a residential building, or in a reputable shopping center. It is important that it is convenient to get to your store, which is facilitated by convenient access roads, as well as a good transport interchange. Proximity to a metro station or bus or trolleybus stops is a prerequisite.

If you act as a partner of a well-known network, then the final decision on the choice of premises will be made by its owners. It is they who decide how profitable it will be to organize the sale of cosmetics in a particular area. Another issue that a businessman has to decide at the stage of organizing a perfume business is renting premises for a retail outlet or purchasing it.

The first option looks more preferable only at the initial stage of business development. Already in the first months of the store’s operation, the prospects for trade can be determined. If it becomes clear that no particular profit is expected, you can quickly turn around and look for another option for locating a retail outlet. Or, if things go well, buy the premises and begin to actively develop a business in perfumery.

The interior of the store, its design, and, of course, the professionalism of the employees working in it are also important. Understanding a business proposal like selling cosmetics can sometimes be very difficult. But even novice entrepreneurs will find it much easier to act if they have at hand a high-quality example of a business plan for opening a perfume and cosmetics store with professional and natural cosmetics. It contains detailed description of this type of business, taking into account its various nuances. With the help of this document, you will learn, for example, what features a business such as bottling perfumes has and what measures need to be taken in order to increase the likely profit.

Almost every salon manager or administrator has had the opportunity to communicate on the phone with distributors of cosmetic brands, and often the dialogue sounded something like this:

• Beauty salon “Happiness”, administrator Irina, good afternoon!
• Hello, my name is Olga, I represent the KUPIVSALON company. I invite you to a seminar dedicated to a new hair care brand
• Send information by e-mail, I will pass it on to the director (stylist)

This is a typical example of a “cold” call by a sales manager from a cosmetics distributor to beauty salons. How effective it is, you can answer for yourself, regardless of whether you are a director, administrator or distributor. And the answer will probably be disappointing for the last one on the list. How can you build communication with clients more effectively? Let's try to figure it out.

Insidious THREE "D" FOR DISTRIBUTOR

Many people are familiar with the classic three D rule. Here they are:

• Distribution
• Domination
• Demonstration

Why insidious? Coaching manuals are one thing, but quite another. real life beauty distributors of professional cosmetics.

However, large distributors develop every “D”, even if they call it something else.

The first “D” is distribution

Everyone knows that the task of distribution is quantitative and qualitative distribution trademark(hereinafter referred to as TM) in a certain territory.

For example:

• there are 100 beauty industry enterprises in the city (hereinafter referred to as PIK), 20 salons operate under our trademark
• We consider: 20 / 100 x 100% = 20% - this is our quantitative distribution

The indicator of quality distribution is the percentage of PIKs that contain the top assortment from the Stock Keeping Unit (SKU), that is, units of our TM.

For example:

• our standard is 15 positions in a beauty salon. 15 x 20 (our quantitative distribution) = 300 SKU
• in fact we find – 120 SKU
• This means that the quality indicator of our distribution is: 120 / 300 x 100% = 40%. The qualitative distribution figure should be higher than the quantitative distribution figure

And the third indicator, which distributors often forget about, is Out off Stock (OOS), that is, the absence of goods at the time of the audit (lost sales). The vast majority of professional cosmetics distributors do not control OOS.

This is a theory. In practice, in the professional segment of the beauty industry large companies they more or less monitor quantitative distribution, do not consider qualitative distribution (if anyone does, correct me) and monitor OOS by eye (there have been no orders for a long time), with the exception of large companies with sales teams and TT routing.

The second “D” is dominance

Input data for this:

• thorough knowledge of competitors, their pros and cons, operating principles;
• no matter how funny it may seem - a thorough knowledge of your product;
• determining the minimum, average and maximum turnover for your or a similar brand for each segment with which you work and understanding what products it is provided with;
• a system for working with those customer segments you decide to focus on.

In the professional segment of the beauty industry, dominance is either a mono-brand salon, clinic, office. Or 1 main brand + one or two additional ones.

Third “D” – demonstration

But look what the windows of those enterprises that operate according to the model: “home care on display” look like?

Merchandising in the beauty industry has long been a complex relationship. In 80% of salons and cosmetology centers of Ukraine, and Russia, and Kazakhstan, and Belarus, and Georgia and other countries, only two types of display of cosmetic brands in the window. I call them " flea market" And " service».

Display " flea market", as a rule, is done by the salon owners themselves: jars of all sizes and colors, stands with jewelry, stones, flowers and other decor are chaotically displayed on the display window. When looking at such a display case, the client feels a slight dizziness in his head (but the desire to “sort through” (quote) does not arise at all!).

The “service” display is usually done by administrators, and it looks exactly like the sets on the shelves in Soviet apartments. The jars are displayed in a semicircle, a ladder, geometric shapes, a small one - on a large one, a long one - on a square one. In the center is a pyramid!

Merchandising in a beauty salon: service at the top, flea market at the bottom

In reality, many distributors simply do not have standards for product display and planograms. In any case, the salons did not see them. So do the managers of these distributors. Even if they exist, no one controls their compliance. Having analyzed the distributors’ reports, we did not find the column “Number of display cases in the showroom” at all. And only a few sales managers know the basic rules of merchandising.

It is necessary to note another trend - a positive one. More and more distributors of professional cosmetics not only provide enterprises with planograms and POS materials, but also work painstakingly to demonstrate their products.

How appropriate is it to talk about the Demonstration in the professional segment of the beauty industry? Of course, there are models of salons and beauty centers that do not include a display window at all.

FEATURES OF THE WORK DISTRIBUTOR

What does a leader constantly think and work about? About creating trust in the company and brand. The basis for successfully building trust is the fulfillment of undertaken obligations.

It happens that fulfilling obligations looks like trying to catch a fly darting around the room. Why such complexity when well-established processes: from planning to logistics and support greatly change business and life for the better.

Only the lazy don't talk about the customer base. Of course - everyone keeps the BASE. And here, when you unanimously answered: “of course, we run it too!”, open it, look at it and answer the question: “what do I know about the clients from my Database” and try not to cry.

A cosmetologist in a salon, a cosmetologist who has his own private practice, a hired director, an owner-director, a chief physician have their own criteria for choosing both cosmetics and suppliers.

Let's move on from clients to competitors. How do they solve customer problems? Why are you better? What are your competitors not selling and why?

And one more thing about competition: look at this concept more broadly. It is imperative to study your competitors. The question is who to consider your main competitor!

If you come to a salon or beauty clinic and compare your product with “brand 1”, “brand 2” and “brand 3”, you will go through all the circles of sales hell and will try to overcome them with the help of “sales techniques”, endlessly sending your managers to trainings. Do not hurry. Train your managers to understand the market and customer needs.

How much higher is the chance to interest the client if in response to his words: “We work on “brand 1”, and we are satisfied with everything!” - say: “It’s not what brand you work for, but what great amount your potential clients buy creams and masks in the store. And what, “brand 1” somehow helps you switch these clients to your salon/clinic?”

The next task is to demonstrate how our product can solve a client’s problem. Are you saying that the product is high quality? Innovative? Natural? Cosmeceuticals? Convenient to work with? What is the benefit of all this to me, the client? This benefit needs to be clearly demonstrated. The solution to this problem includes the following three points:

• Creating a clear product positioning and a clear, unambiguous answer to just one question: “Why should I choose your company/product/service over any/every competitor offer available to me?” Always ask yourself this! Wake up and fall asleep with it!
• System for working with a specific salon/clinic. Salon analysis: who they work with, visible assortment, approximate turnover, not “order - shipment”, but “client development plan”
• Training sales managers (sales agents) not only in sales technologies, but also in market knowledge! The Salon Marketing portal will help you and your managers with this.

And the last task is to ensure the conclusion of contracts, that is, sales. This part of the work of the head of a distribution company depends entirely on the successful sales technology of the “field” personnel - sales managers.

What does a typical sales job look like at the distributor sales manager level:

• Classifies the client.
  • Task: do not waste time on someone who is NOT our client.
• Tries to interest.
  • Asking questions.
  • Makes an offer for cooperation.
• Makes a product presentation.
  • Works with doubts and objections.
  • They complete the deal.

How effective do you think this typical sales plan for sales managers is? Share your opinion in the comments. More opportunities for distributors of professional cosmetics and equipment in the specialized School of Beauty Sales Technologies™ and on the Salon Marketing portal.

One of income types business became perfumery and cosmetics stores. Strictly speaking, this is not surprising, because we all love to be beautiful, and in last years this love only grows. Here we will look at an article about how to open a cosmetics store, a business plan that can be downloaded for free, and what you need to open it.

You can increase your chances of success by betting on organizing an entire chain of stores. This will provide you with more opportunities due to high turnover. The formed network of cosmetics stores is more durable and adapted to market conditions for market survival.

Business plan

Here is a ready-made example of a business plan for a cosmetics store with tables into which you will need to insert your data. If you need to download a version with full calculations (but not your numbers), then you can buy it on the RBC website. If you need an individual version of a cosmetics store, then you should contact the developer of this example - the website of the company GLOBAL REACH CONSULTING.

Before you proceed directly to downloading the business plan, note that today there are 2 options available for starting this type of business - open a cosmetics pavilion (the so-called boutique) in a large shopping center, or create a separate store.

The first option will cost you much less, because in this case there will be no costs for construction or renovation of the premises. But in this case, you usually need to be prepared for a considerable number of competitor cosmetics stores in your neighborhood. The second option may be too expensive, because you will have to buy and renovate the premises, but at the same time, it may have a number of advantages: convenient location, lack of competitors, individual store opening hours, etc.

How to open a cosmetics and perfumery store

So, you have decided to start your own perfume business, but you don’t know about how to open a cosmetics store, what you need to open it.

Customer Focus

It is more profitable to open cosmetics stores in large administrative cities, regional centers. Such cities are home to more than 1 million residents, most of whom have average earnings and above. This means that there are many potential buyers of cosmetics there. In addition, thanks to a well-developed infrastructure, the supply of goods to stores is not difficult. There are also exception cities, with a smaller population, but with a higher overall purchasing power.

Distributors of cosmetics and perfumes

The largest networks are organized according to the principle of their close relationship with distributors for cosmetics stores. They either become partners or are part of the company. They have exclusive sales rights for cosmetics and perfumes. For example, the right to authorize a point of sale, conduct advertising and marketing activities.

There is another option - opening a market stall. No problems with promotional material: packages, posters. All you need to do is buy any perfume or cosmetics you like and put it up for sale at any price. The tent belongs to the so-called gray market. Sales volumes there are quite large, but there are no prohibitions from the state.

Large chains are fundamentally different from a retail outlet. Manufacturers strictly set recommended retail prices. Rigidity and regulation are fundamental to the selective cosmetics market.

Product range

Regarding the choice of products, the situation in the cosmetics and perfumery business is easier than in others. World leaders, which include Christian Dior, Guerlain, Lancome and others, have powerful advertising campaigns and great opportunities. Their cosmetics will definitely find their buyer. You risk absolutely nothing by including them in your assortment of products in the store. The nuance of working with brands is that your store meets a whole list of requirements.

Trade premises

One of the main requirements for a cosmetics store is its location. Preferably it should be shopping mall or a separate salon. Naturally, transport interchange is important. Approval of the premises you have chosen will be taken by the distributors. At the initial stage, renting is more attractive. If the stability and prospects of a cosmetics store are guaranteed, it is better to buy the place.

Store interior

The interior must be carefully thought out: proper lighting of the store, the predominance of glass shelves in furniture. A place for the presentation of each cosmetics and perfume of a particular brand must be allocated and decorated, and advertising posters with logos and slogans must be placed. As a rule, decorating a premises according to all the requirements of manufacturers of selective cosmetics and perfumes involves a significant investment.

Staff

To attract clients, high-quality personnel selection is very important. Many cosmetics stores organize their own training centers, in which distributors are involved. Sellers must have not only basic techniques, but also comprehensive information on certain brands. It will be good to move the core of the team from the old store.

Advertising

According to many experts, outdoor advertising of cosmetics stores on billboards is highly effective. But it gives good results if it reaches a wide range. By contributing to the formation of an image, it affects the recognition and memorability of a particular brand.

Promotions and discounts

Play up the harshness a little pricing policy in order to attract additional clients possible by introducing accumulative discount systems and gifts upon purchase in a cosmetics store specific product. But to be able to carry out such promotions, it is advisable to interest the staff in trade turnover.

Control

For effective management cosmetics store, its work must be clear and coordinated. Everyone should deal only with the immediate task at hand. The stepwise interaction between the management apparatus and personnel will make it possible to achieve centralized management.

Business expansion

The continuous development of a chain of cosmetics stores is integral to success. Expanding the range and coverage of the territory helps to increase trade turnover.

IN Lately There is a trend towards the development of chain stores. The competitiveness of individual stores is rapidly decreasing, unable to cope with the prices, volumes and variety of assortments of chain stores. This trend also determines the further direction of development for cosmetics stores - chain stores.

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After completing this game just once, you will learn how to create viable business ideas from scratch.

Legal aspects, equipment selection, assortment formation, premises requirements, production processes, sales Full financial calculations.

Do you want to know when your business will pay off and how much you can actually earn? The free Business Calculations app has already helped you save millions.

* The calculations use average data for Russia

400,000 ₽

Starting investments

10-15%

Profitability

150,000 - 200,000 ₽

Net profit

12 months

Payback period

Hairdressing services will always be popular. Therefore, it is profitable to start selling products for hairdressers. By investing 400 thousand rubles, you can open a business with a monthly profit of 150 thousand rubles.

The demand for hairdressing services is always at a high level - after all, everyone wants to look neat and beautiful. An additional influx of customers is provided by various holidays and events. A certain model of behavior has formed in the market, which persists even during a crisis. Hairdressing services are one of the mandatory procedures in the lives of most girls, so they are not ready to refuse and save on it.

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Thanks to this attitude towards hairdressing services, the industry is developing. As statistics show, on Russian market There is a growing trend in hairdressing salons. In total, there are more than 80 thousand different beauty salons in Russia. The hair salon market is changing rapidly. Every year, 20-25% of salons close and go bankrupt, and the same number of new ones open. As a result, their number on the market is gradually increasing.

And even the smallest hairdressing salon requires high-quality and professional equipment and tools. Therefore, a hairdressing store is a good idea to start with. Not required for implementation large investments, there is competition in the niche, but not serious. The main thing is to carefully study the area in which you plan to work.

Why is the idea of ​​a hairdressing store relevant?

A hairdresser always needs materials for work, which means you will be provided with regular, rather than one-time clients. As long as hairdressers are open, you will work too. In addition, hairdressers use professional hair cosmetics, which are practically not found in retail network. By selling it in your own store, you get an audience that is ready for regular purchases.

The changing fashion and beauty industry dictates new rules, thanks to which hairdressing services will always be in demand among people of different ages.

This profitable business with a simple start and prospects for growth.

The target audience

Professional cosmetics today are no longer intended for a narrow circle of specialists. The salon product can also be purchased for home use, because many brands create their products in such a way as to satisfy the needs the largest number clients.

Deciding who will be your buyer? Keep in mind that to operate profitably you need a constant flow of retail customers. It can be provided either by covering a wide range of hairdresser customers, or by adding service to private clients. This means that if you want to work with hairdressing salons, then you need to be ready to conduct wholesale activities parallel to retail.

Some stores of this format specialize only in working with corporate clients. Beauty salons are ready to purchase a lot of goods and do it regularly. Establishments are interested in high quality cosmetics and constant supplies to ensure quality work. That’s why they turn to specialized stores and are ready for constant cooperation.

But in fact, it is most profitable to work in both directions: that is, to sell goods at retail and engage in wholesale supplies to beauty salons. Both will bring good profits.

Pre-conduct marketing research: explore the city districts, a list of hairdressers. Services like Yandex.Maps, Google Maps, 2GIS will help with this. This way you will find out how many salons are in your area, determine the most populous area, and also assess the presence of competitors.

Visit salons that are in your area of ​​interest. Specify the quality of services, the number of staff, operating hours... All this information will be useful to you in your work. This way you can build a profile of the consumer and understand how to tailor the store to their requirements.

You can visit different hairdressers, offer cooperation, and find out what products the hairdressers use. Then analyze the collected data and identify the most popular products. This will set a guideline for further work - choosing suppliers.

Selection of goods suppliers

Find suppliers in large cities professional products for hairdressers it is possible without any problems. The main thing is to look for a company that supplies a truly certified product at a normal price, with which there will be no problems at all. Make sure that the products are accompanied by a declaration of conformity and all relevant documents. From the moment the products hit your store windows, you are responsible for quality.

Ready ideas for your business

You can find suppliers via the Internet - today in every city there are several distributors who deal with many brands; There are also official representative offices that deal with wholesale supplies of products from one manufacturer.

To resolve the issue with suppliers, you just need to take the time and carefully study the proposals. Rough plan After marketing research, you will already know who to contact.

Try to choose large suppliers - usually they can offer more favorable terms of cooperation. For example, you will purchase all goods from one supplier and thereby save on delivery. However, do not rush to discount suppliers who sell small wholesale. Such companies are more flexible, it is easier for them to adapt to individual work with you. But for each supplier there is a mandatory requirement: availability of delivery, product certificates, materials describing the product and its composition.

Ready ideas for your business

Cooperate with official representatives or distributors of cosmetics brands - l'Oreal Professional, Revlon, Matrix and others.

Formation of store assortment

For stores, one of the main questions is the size of the purchase. It is difficult for novice entrepreneurs to estimate the optimal volume of goods - so that the shelves are not empty and excess goods do not gather dust. It all depends on the size of your store. As a rule, for a small pavilion of 10 square meters. m. it will be enough to purchase the first batch in the amount of about 200 thousand rubles. But keep in mind that this figure is approximate - because... Cosmetics can cost differently. To fill an average store it will take about 500 thousand rubles, and for a large retail outlet - from 700 thousand rubles or more.

You should focus not so much on the price, but on the assortment - it should include the main items that are in demand among your target audience.

The store’s product range should include: hairdressing tools, professional cosmetics and hair dye, as well as related products such as styling equipment, hairpins, etc. Various little things can bring in more than 50% of your total income.

Additional income will come from a workshop that services tools: sharpening scissors and machine knives. To provide such a service, you will need a special machine costing 20 thousand rubles. These investments can pay off in the first month of operation.

Let's summarize how to form a store assortment:

We collect information about what products hairdressers use in salons located near your store;

Compiles a list of the most popular products;

Through the Internet we find suppliers who provide this product.

We make a request, carry out correspondence, during which we find out the minimum purchase volumes, payment methods, delivery conditions, additional services (for example, conducting master classes) and so on.

Before agreeing on cooperation and paying for a shipment of goods, we will make sure that all products are certified.

Preparation of documents for the store

To enter into an agreement with a supplier, you need to register your business. For a novice entrepreneur, it is enough to open an individual entrepreneur. The registration procedure will be standard, and no difficulties should arise at this stage. You can read more about opening Ip in this article.

You can do the paperwork while searching for suppliers. Then, by the time you are ready to enter into an agreement with the supplier, all registration documents will be in your hands.

The following OKVED codes are suitable for the sale of equipment and tools to hair salons:

46.19 – “Activities of agents for wholesale trade universal range of products"

47.75 – “Retail trade in cosmetics and personal care products in specialized stores”

Selecting a room

Experienced entrepreneurs recommend choosing a premises in advance. After all, marketing research of nearby salons begins with the location. The optimal location for a store with professional products for hairdressing salons is a densely populated residential area with numerous beauty salons.
For a small store, 10 square meters will be enough. m. retail space. The cost of rent in the regions will average 15 thousand rubles; in large cities and densely populated areas the figure can be 2-3 times higher.

We select personnel

The entrepreneur himself can work in a small store. He will cope with all the functions alone. The main thing is that he understands the features of each product and navigates the assortment. It is very important for a seller to competently advise people. And if hairdressers often do not need consultations, then ordinary visitors who do not understand professional cosmetics need such help.

Store advertising

The most effective tools for a professional hairdressing store are:

Visiting the nearest salons with an offer of cooperation. Leave your business cards, brochures, catalogs. Offer favorable terms of cooperation, a map regular customer at a discount, etc. ;

Organize the distribution of flyers to inform about promotions, discounts or new products in the range;

Create a website for your store. In this case, a simple website with several pages will be enough.

Profitability of a hairdressing store

You can open a store of professional goods for hairdressers for 400 thousand rubles. Almost half of the funds will go towards the initial purchase of goods. The rest is for equipment trading floor and organizational issues (business registration, registration of cash registers, etc.).

The markup on goods in this area is quite high - the specific value depends on the demand for the product, competitors’ prices, etc. Typically, a markup of an average of 50% is set for goods in the mid-price category. But for unique goods, which are most often sold by official representatives of some foreign manufacturer, there may be a markup of more than 100%.

Calculating the profitability of a store is quite difficult, since it takes into account a huge number of factors: sales structure, sales volume, markup size, amount of expenses, purchase price of goods, etc. As practice shows, the profitability of stores specializing in beauty products averages 10-15%.

Experienced entrepreneurs note that in a couple of years of work they manage to open several stores, starting with a small outlet. And if you occupy a certain niche and become a leader in it, you can count on increased profits and even more active business development. One store of professional products for hairdressers can bring the owner 150-200 thousand rubles monthly.

In custody

Opening a hairdressing store is not difficult. The whole difficulty lies in finding quality suppliers and establishing work with them. It is advisable to enter into agreements with large wholesalers and manufacturers in order to purchase goods profitably.

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