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What business ideas can you use during a crisis? This is not the first time that times of crisis have come to Russia. Suffice it to recall the period of 2008, 1998, when the life of ordinary citizens was like survival, and hard times came for business. During a financial crisis, the state saves itself and its government, and ordinary citizens can only look for ways to earn money and develop.

Is crisis always synonymous with decline and regression? A large number of entrepreneurs started their businesses during times of crisis, and they achieved great success. In conditions where you can only rely on yourself, your knowledge and instincts, the best business idea matures. What business to start during a crisis? Are there favorable areas for a new entrepreneur to operate?

The most relevant business in times of crisis

You need to consider, think about and choose which business to open during a crisis by assessing the opportunities and situation in a particular region. While in one region small businesses, in times of crisis, reduce employee salaries, lay off workers and break even, in another region they open new individual entrepreneurs that operate at a profit. In order for a novice entrepreneur to understand what kind of business to start during a crisis, he should use logic and choose those areas whose situation is difficult. financial condition countries only benefit. There are such business ideas, and there are many of them.

No matter how much a business is in crisis, people never stop needing food and treatment. Food is needed always and everywhere. When financial tension in the country increases, people try to save on everything, especially on food. The economic situation is pushing retailers to remove delicacies and expensive products from their shelves, replacing them with cheap ones. The food sector is considered the least vulnerable to the crisis. Business ideas related to food production get a good start and development.

Bakery production is an excellent example of a win-win option for opening an individual entrepreneur. A small bakery in a residential area with fresh baked goods and competitive prices will provide good turnover. The idea does not have to be innovative and creative - this does not affect success. A stable small enterprise that provides residents with inexpensive bread is doomed to success. It is important to understand what exactly people need during a crisis and how this need can be met at the lowest cost.

The sweet business is thriving more than ever during the crisis. The experience of the 90s showed that in difficult times, sweets, chocolate and candies sell well. This is due to the psychology of the consumer who wants to sweeten a difficult life. Expensive gifts are replaced with boxes of chocolates, chocolates and confectionery.

A profitable business emerges during a crisis when it is possible to recognize an unoccupied niche, a product that consumers need, and set a competitive price. It is necessary to correctly calculate all the indicators, draw up a business plan and follow it carefully.

Sell ​​your capabilities

Successful small business ideas rely on managing financial resources. If a person has knowledge and experience in the field of consulting, but does not have the opportunity to invest on his own, then he may well sell his ideas and knowledge in consultations to businessmen and investors. To ordinary people In a crisis, new ideas are required on where to invest savings, how to save them until the end of the economic downturn, etc. They are willing to pay for this. Consulting services are an excellent example of a small business in a crisis that does not require a large initial investment.

Another working business idea is a car service. In a downturn in the economy, new cars are an illiquid commodity, but old ones continue to break down. People do not have the opportunity to update old models, so they go out to repair them. For the working class, in most cases, a car is not a luxury, but a means of survival. Someone starts working part-time in a taxi, someone gets a job extra work related to the transportation of goods. Business development during a crisis in the auto repair industry has been popular since the early 90s. You can start fixing cars, gradually considering offers to buy a parts store or car wash in your neighborhood.

Enterprising women can start their own tailoring business. To do this, you don’t have to rent real estate - you can get by with a room in your own apartment. Since buying good clothes is becoming unaffordable for the population, many are looking for an alternative solution and go to seamstresses to alter an old coat, make new trousers, a three-piece suit, or a dress. Having your own business for women who know how to sew does not require any costs if you have the minimum necessary equipment.

Ideas for business during a crisis can be gleaned by looking at the experience of Western colleagues. Companies in times of crisis are trying to reduce costs by cutting salaries and staff numbers. By reducing staff and rented space, they manage to cope with difficult economic realities. At the same time, such companies use outsourcing services. Freelancing and outsourcing are becoming increasingly widespread today. Companies hire an incoming specialist to service office equipment, and another company or private employee who is ready to service online to do accounting. When drawing up an anti-crisis business plan, companies are actively looking for opportunities to save money. If you quickly navigate the needs of such companies, you can sell your services profitably.

Service business

Many ideas during the crisis relate to caring for the elderly and young children. Since most citizens, due to lack of money, are trying to get a part-time job or a second job, children and the elderly are left unattended and care services are required. You can organize a fairly profitable business in the form of a private kindergarten. Few things bring so much joy and pleasure. There are more and more working mothers, and state child care institutions cannot cope with the volume.

Parents are forced to place their children in special groups where they will be looked after while they try to earn more money for the family. The situation is similar with older people who require special daily care. If previously a person could afford to care for his elderly parents on his own, then in times of crisis and lack of money he will most likely go to work and hire a specialist for them.

A current business in the 21st century is creating a video blog. Most popular platform YouTube allows anyone to create channels without restrictions or investments. All that is required from a blogger is to create popular content, get a large number of subscribers and start making money from advertising. This is not an easy business, but with the right approach it is very profitable. Many girls and young people, having opened a blog for entertainment, in times of crisis began to seriously consider it as a source of income.

Internet business is more relevant than ever in a crisis. Online stores are becoming an alternative to regular shopping: those who want to save money order clothes and products online, and the owner receives his percentage without spending money on renting premises and staff. When choosing a direction for a store or blog on the Internet, you need to evaluate which business is relevant at the present time. For example, selling children's items or goods from China.

New in a crisis

How to open a business during a crisis, what to do? Women who want to increase their income begin to sell cosmetics in times of crisis. Surprisingly, but true: in difficult economic times, girls buy more cosmetics than in calm, stable times. This phenomenon has a psychological explanation, and this must be used. Any enterprising girl can open her own business during a crisis selling inexpensive skin and body care products.

IN Lately There are widespread online stores offering environmentally friendly tonics, creams self made, soap and hair masks. Master a small home production simple creams, gels and tonics are not so difficult.

You can start a business by preparing small batches at home, and then develop into your own store.

If a crisis comes, what should an active young person do? Open your own business providing sales assistant services. Due to the onset of difficult economic situation people are starting to sell their property to pay off debts or simply survive. Those who have at least once tried to sell a property through an advertisement on the Internet have encountered a number of difficulties that can be avoided by hiring a sales assistant. For a small percentage of the transaction, this person will disseminate information on the necessary resources, organize the delivery of things from the seller to the buyer, and receive favorable conditions for everyone. The owners are ready to pay for it. It's relative new business, which is just coming into Russian reality.

Starting a business from scratch is very difficult, and especially during a crisis. It is during this period that it blooms network marketing, offering its followers high income without investment. Network business The idea is as old as time, but it provides obvious advantages to those who want to have unlimited income. In times of crisis, products from the catalog are perceived better than in any other period, so you can and should start building your business on this.

Before opening your own business during a crisis, you need to assess the market situation, understand people’s needs and identify unfilled niches. They are always there as needs grow and change. The most profitable small businesses are built on low costs and high demand. You should think about what you can bring to the market that others cannot. Doing business during a crisis is no more risky than at other times. You always need to be able to assess risks and calculate profitability. Those who keep their nose to the wind quickly switch to new things if they see problems coming.

There are types of business that will be relevant at all times, for example the following:

• grocery;
• medical;
• services sector;
• car service

But their success depends on how to develop and how to manage. A crisis is the right time to think about how to start living by your own rules, which will not depend on the decisions of the state.

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New phenomena of the economic situation, those that just a few years ago frightened entrepreneurs with the loud word “crisis” are now nothing more than the usual state of affairs. Business has adapted to the crisis and made such an element an integral part of comprehensive development.

The entrepreneurial market a priori notes future instability, limited resources and large differences in demand for manufactured goods and services. Credit institutions have become much more careful with issuing loan obligations, and investors have lost their calm confidence and stopped investing their money in any more or less interesting project.

Doing business during a crisis

A break-even enterprise is a profitable business in a crisis. Minimizing liquidity losses will allow you to survive an unfavorable period without major problems and stay afloat without approaching the zone of discomfort - the bankruptcy zone.

There are many ways to keep a business profitable. Large consulting companies offer various services to implement anti-crisis policies, but most of them do not work and are a waste financial resources.

To maintain the buoyancy of your business, you should not be nervous; it is better to carefully develop an enterprise policy that allows you to minimize third-party costs. To do this, you should follow four simple rules:

Preserving the possibility of business compression

At their core, the risks of new projects are almost identical to the same risks to which enterprises on the market are exposed. The most significant risk is the lack of the required level of liquidity. A decrease in demand is not as dangerous as the lack of financial resources for the minimum development of an enterprise. The decline in customer purchasing power will be most dangerous for those businesses that are unable to shrink in direct proportion to the changes. To avoid unnecessary risks, retail businesses should refrain from long-term obligations and unreasonable expenses. Statistics show that for small businesses, about 80% of the cost structure is attributed to rent and staff salaries. Retail business is characterized by high staff turnover (up to 60% of staff). For a more thorough “compression” of the enterprise, it is planned to suspend the hiring of new personnel and stop indexing wages. In any case, optimal “compression” will only occur when using a flexible business model.

Maintaining liquidity

Lack of sufficient liquidity can ultimately lead to major troubles. A striking example is the real estate business (development). During the 2008 crisis, most of these projects died out due to the lack of Money, allowing you to complete the job.

A profitable business during a crisis is due to the manager’s ability to support the enterprise’s policy in a position of at least minimal development. Otherwise, the liquidity ratio will tend to decline.

Search and development of new economic niches

A crisis is a time of opportunity. Year after year, adhering to this principle, many entrepreneurs have brought their business to high quality new level. In cases of a crisis period, you can always open the way for your business to develop in a new area.

A good option for expanding activities would be to work in a parallel direction. If a company sells stationery, then why not deal with books? However, a big step by business in the other direction will not be a disaster. Crazy ideas can bring fabulous profits even during a crisis. Do you sell books? So let customers have the opportunity to start making purchases in your own cafe.

Improvement and the ability to change

A business and its organizer should not be like small child who needs to be forced to do something. The development of the enterprise should always come first. Already when writing a business plan, many points should be laid down that take into account the comprehensive improvement of the enterprise.

The onset of critical times, with stable and positive business development, will only become a fly in the ointment. Enterprises that are actively growing during a crisis lose development topics, while, with proper business management, the possibility of business degradation is reduced to nothing.

Profitable business in a crisis

When creating a business at a time when the economic situation is experiencing a crisis, clear planning for future investments is necessary. The cost of each mistake is comparatively higher than the same mistake in normal times.

The formation of a business plan involves many aspects - development time frames, envisaged investments, planned costs and income, number of employees, etc. To get a more complete picture of the profitability of certain areas of business, an in-depth market analysis is carried out. He will identify the most floating enterprises, by analogy with which you should conduct your business policy.

To create a profitable business during a crisis, an entrepreneur must consider:

• market trends in which he plans to open his business;
• the cost of introducing and promoting the goods or services produced;
• the likelihood of risks, both large and small;
• the likelihood of losing your investment.

The funds initially allocated for the development of the enterprise will become the foundation for an excellent breakthrough during the crisis. Optimally selected advertising services will allow you to spin the engine of progress at good speed. Calculating the profit brought by an enterprise in difficult times will provide a complete picture: does it make sense to maintain the enterprise or should you use the bankruptcy procedure, getting rid of the hassle and loss of financial resources on an industrial scale.

Having analyzed what was proposed and calculated the long-term business policy, you can begin to create your “brainchild”. Size does not matter, especially in a crisis, as long as constant profits flow into the bank account.

Business that is profitable amid the crisis

The benefit lies in the absence of losses. Based on this, we can conclude that the most profitable business during a crisis does not require large financial investments. Many niches in the business market fall under this criterion.

Many companies providing financial consulting services consider service providers to be the most profitable and cheapest business during a crisis. At the initial stage, the main cost column in the balance sheet will be rent. You can refrain from hiring workers by providing services yourself.

One type of business that is practically independent of the state of the economy is creating a website or blog. If you can’t make a website yourself, you can turn to web developers. Development costs start from $100 for a simple website on a popular platform.

Another way of entrepreneurship is making money from resale. Business automatically adapts to the surrounding financial situation. Buying cheaper and selling more expensive is an ancient method of increasing funds. This also leads to another way to conduct such a business using Internet technologies. To attract customers and increase sales, you can open an online store. The main costs of such a business will go to advertising and purchase of products.

Do you have any ideas what you will sell in your online store? We took care of this and prepared a list of 50 products that don’t care about the crisis.

Current business

The profitability of a business is based on its relevance. The main criterion of relevance is the purchasing power of the consumer. The crisis forces not only businesses to tighten their belts, but also the average person. As a result, each person becomes more selective and does not spend their money left and right. When forming a business idea, you should conduct an in-depth study of the market conditions of consumer needs.

Western countries have a large percentage of small businesses, which allows domestic entrepreneurs to focus on enterprises on the European market. It is there that promising business ideas and cunning ways out of a crisis are formed.

How to make money in a crisis without waiting for better times? This issue has to be resolved by each new generation - crises “please” with enviable regularity. Offer people something they can’t do without, and they will find ways to pay for your work.

Our generation was lucky - it did not know the hardships of war, famine, or the repression of dictatorial regimes. But life is structured in such a way that, apparently, no one can overcome the difficulties in it. The most severe economic crisis since the collapse of the USSR, the economic crises of 1998 and in just a couple of decades, confronted the young Russian business new tasks for which there could be no experience in solving them.

Each crisis has its own causes, but the symptoms of all of them are similar. If governments try to cope with the causes of the crisis, then its symptoms (or consequences) become the problems of ordinary citizens who have no choice: they must survive and overcome difficulties with dignity. Every enterprising person understands that in a crisis you can rely, first of all, on your own strength.

Opening your own business during a crisis seems strange, to say the least, since it is at this time that a lot of companies go bankrupt and people are left without work. In conditions of a sharp decline in the purchasing power of the population, opening a new business looks adventurous also because, as a rule, there is no one to support the new entrepreneur. Investors, creditors or potential partners do not trust the aspiring businessman and refuse to support him. In general, mistrust becomes the basis of any economic crisis (see “”).

But no matter how difficult it is, a person cannot remain idle. Many are forced to open a new business because they have lost their savings and people are deprived of their livelihood. Are there types of businesses that you can bet on during a crisis?

Since businessmen are extremely limited in funds, the proposed business should be low-cost, and it is better to do without initial capital.

What to do in a crisis?

We will offer several options for small businesses to open during a crisis. Of course, they cannot be considered as universal remedies that are sure to be effective. Each proposal should be carefully considered in relation to your specific circumstances.

1.​ Food production

Not surprising, since people always need to eat. During a crisis, the food market is radically reshaped: trade in delicacies and expensive imported products is sharply reduced or completely stopped, production is restructured to inexpensive food products.

But there is a main group of products that are needed in any conditions. For example, bread and pastries should always be fresh, and for the holidays the buyer should be able to buy cakes, pastries, etc.

Chocolate is in constant demand (and especially in difficult times). Do you remember the numerous stalls of the early nineties that were filled with suspiciously made chocolate, lollipop candies, nuts in packs, chewing gum, etc.? All this sold well. Psychologists say that in difficult times people especially need sweets, everyone subconsciously tries to “sweeten” reality.

The most important thing for a businessman is to correctly identify an unoccupied niche and set the correct price for a popular product. The price should be such that everyone can buy the product. You need to determine what exactly you are going to cook in your own kitchen, where it will be sold, register and get to work.

2.​ Financial consulting

In times of crisis, many businessmen experience financial difficulties: investments are risky, payments are delayed, obligations are not fulfilled. Proper money management becomes very important.

If you have professional knowledge in this area, you can successfully advise clients. Consultations with private individuals on how to preserve their savings against inflation are in particular demand. Investors are interested in promising areas in a falling market. The business is interesting because the owner does not incur any costs, selling only his own knowledge and experience.

3. Car repair

Cars sell poorly during a crisis, but old ones continue to break down. You always have to spend money on a car - a person gets used to the car and cannot imagine life without it. Auto repair – stable business in crisis. By doing this, you can additionally keep an eye on possible profitable acquisitions of a car shop or an interesting franchise.

4.​ Housing design, landscape design, home staging

The crisis is hitting the real estate market the hardest. Sales volumes are falling so much that realtors are often on the verge of despair. To find a buyer, they are ready to make reasonable investments to give the apartment or house an attractive appearance. To carry out such pre-sale work, they usually hire specialists in home staging - preparing housing for sale. The work can be very different: interior design, furniture arrangement, landscape design, etc.

Of course, a person cannot master such work without special training. But, if you have knowledge and experience in this area, then such a business may turn out to be very promising during a crisis.

5.​ Eco-business

IN last years environmental orientation is a very fashionable trend. Release of products that promote protection environment, in a crisis can also be promising. You can try yourself, for example, in growing organic vegetables or consulting on waste optimization and disposal. It all depends on what knowledge you have, your desire and the availability of free land.

6.​ Virtual assistance

During a crisis, many companies, reducing their own costs, outsource many tasks. In this way, you can save money by reducing the rental of office space and reducing the staff who were previously involved in this work.

Fulfill different kinds work can be done by being a remote user and using email or online. Such workers are needed by large and small companies, as well as private entrepreneurs. Outsourcing is a rare type of business organization that expands during a crisis due to low costs.

7. Caring for the elderly

The elderly care industry is developed throughout the civilized world. The crisis does not stop people from aging, so care for the elderly will remain relevant even in difficult times. Many retirees love traveling. Here's another great business topic - travel for seniors. To choose an activity that suits you, open thematic websites and familiarize yourself with the work of social services to help the elderly. If you are inclined to such work, you will probably find something that interests you.

8. Online video production

Cinema and television, which were familiar only yesterday, have today been replaced by the Internet for many. During a crisis, people go to clubs, cafes and cinemas less. For an entrepreneur who loves and knows how to make interesting videos, you can offer a business selling your own film materials on specialized websites.

9. Selling cosmetics

Cosmetics for women are a cure for depression at all times. Analyze the cosmetics market in your city. You can create an online store and successfully sell perfume, lipstick, eye shadow, mascara, creams, etc. High-quality products and the absence of additional costs will ensure attractive prices and good results, since similar cosmetics in stores will be at least a third more expensive.

10.​ Trading assistant

During a crisis, many people are ready to offer unnecessary things for sale in order to earn at least a little money. eBay and Craigslist, for example, offer auctions for unwanted items. Few ordinary people will thoroughly understand what kind of auctions they are, how they work and how you can trade through them. These portals have options for selling on behalf of a third party, allowing you to earn a certain percentage of the sale. This is what he does sales assistant. Despite the apparent frivolity, this profession is in great demand during a crisis.

11.​ Sale sites

In times of crisis, people especially need goods sold at discounts. Particularly popular are sites that post information about trading enterprises, selling goods at discounts and all kinds of sales. Such sites make money from advertising.

12.​ Own blog

Running a personal blog or website can be profitable business. The main requirement is that published materials must be interesting and attract a large number of visitors. Well-visited blogs place advertising on which the blogger makes money (see “” and “”).

The word “crisis” is familiar to every Russian. Finding a job in a difficult time Russian economy time is very difficult. The number of jobs is decreasing, wages are not growing, in contrast to the demands of employers - where to go? Many people conclude that own business. Of course, no future entrepreneur hopes to prosper without difficulties and pitfalls. But it's still worth a try.

Business in crisis: what to do?

It's not easy for business during a crisis. The number of small and medium-sized entrepreneurs has decreased and continues to decrease. Everything played a role here: the decreased purchasing power of citizens, the restriction of imports due to Western sanctions, the “collapsed” ruble, and the deterioration of credit conditions. Although the state has put forward a number of “bonuses” to support entrepreneurship - this includes the development of self-regulation, subsidies, the creation of an outsourcing center, and support social business, but the situation still remains difficult.

The result is not encouraging. According to statistics from the Higher School of Economics, more than seventy percent of those who dreamed of doing business in Russia simply do not have the opportunity to put their plans into practice. The main reasons are the inability to take out a loan due to prohibitively high lending rates and bureaucracy. Moreover, while giving benefits with one hand, the government takes them away with the other.

For example, the Ministry of Finance is reducing the number of entrepreneurs entitled to preferential tax treatment. Removed from this list outlets, rentier, points Catering. The head of government demanded that small businesses help replenish the budget. “Where can I help?” - the owners of small firms were indignant: “... we wouldn’t be able to stretch our legs here.”

And yet, new small businesses open in Russia every month. After all, even in a crisis, “everything is bad” does not happen; there are always new opportunities. And the harsh economic conditions are a reason not to lose discipline and carefully calculate your plans and forecasts.

Ideas for business in a crisis: rural business ideas

The number of those who decided to start their own profitable business V rural areas, is growing. The benefit of such an event also lies in the fact that a considerable part of the start-up capital is provided by the land itself: for some it is the popular “six hundred square meters”, for others it is an entire farm inherited. Tools and equipment, which can only be obtained in rural areas, also play a big role.

What business to open in the village: beekeeping

Many choose the path of a beekeeper and open. Indeed, the demand for honey - a superfood whose beneficial effects can hardly be overestimated - has always been and will always be. Private beekeepers are the main suppliers Russian market beekeeping at the moment. TO Chinese honey many are wary due to the presence of genetically modified components. In addition, bees produce pollen, propolis, and bee bread.

There will be considerable expenses - these are hives, bee families, equipment, personnel (at least an accountant and two beekeepers).

Honey can be sold not only at fairs - you can enter into contracts with legal entities, such as pharmacies and specialty stores. Foresters and farmers are directly interested in cooperation with apiary owners.

It won't be without risks. Usually beekeepers move from place to place, and this is natural - production is affected by both the condition of the land and weather conditions, for example, rainy or, conversely, dry summers.

Get ready for the fact that you will have to learn a lot, for example, how to use various pieces of agricultural machinery and drive a tractor.

Canning

You can do this in the city, but it is much more profitable in rural areas. If only because in the countryside there are much more resources and opportunities for the production and storage of preparations (the same cellar).

It is impossible not to consider such an issue as the production of frozen fruits, berries and vegetables. True, you will have to spend money on such units as renting a refrigerated warehouse; washing and blanching installations; blast freezing chamber; machine for cleaning vegetables and fruits; packaging unit. At the same time, the price for each installation fluctuates around half a million rubles. There will also be expenses for personnel.

Climate, weather vagaries, and soil conditions also play a huge role.

Farming

It is also called a family business. Indeed, usually all family members are involved in the work of the farm.

For those who decide to become a farmer, there are many options - these are both, and and. Family members who decide to start farming sign an agreement among themselves and also register the farm, as provided for by the legislation of the Russian Federation.

If you are counting on , then you can’t count on a loan as a farmer - those included in the agro-industrial complex development program are entitled to it, plus guarantors will be required.

But you can register as unemployed and apply for self-employment in the agricultural sector. Help from the state will be, although small, for farm, but still noticeable - about 60,000 rubles.

Small business ideas during a crisis in a metropolis

Those who do not want to leave the metropolis and move to nature will find something to do in the city. The main thing is to focus on the general consumer.

Your own Autoreality

Any crisis means, first of all, a decrease in sales. Car dealers suffer greatly from this, as the cost of cars rises and the currency depreciates. Naturally, the most problems arise with the sale of new cars. As a result, more and more car owners prefer to use old cars for a longer period and try to purchase used vehicles.

Taking these features into account, the percentage of sales of spare parts and consumables increases. In other words, during a crisis the auto parts market always begins to become more active, but car sales drop significantly.

The Autoreality franchise is an excellent option for those who want to make money. It is enough to connect to a ready-made and existing business for the sale of spare parts and consumables for foreign cars.

• minimal initial investment;
• good profit;
• high demand for products;
• favorable markups for buyers and sellers;
• understandable and simple niche business;
• the ability to open a point without your own warehouse;
• assistance from specialists with store launch and advertising;
• constant support.

This is a truly relevant and in-demand type of business that is sure to work. In addition, if you provide high-quality and original products at an affordable price, then some of the customers from your competitors will definitely switch to you.

In addition, you can personally select the brand that is best suited for your region by booking it for yourself. This means that your fellow countrymen who have joined the Autoreality franchise will not compete with you. And, of course, do not forget about the quick return on investment.

Briefly about the most popular ideas

There are a great many offers in the field of franchising today. Everyone, even a novice businessman, can find something to their liking.

Is one of the most effective methods earnings. After all, children's knitted dolls are very popular all over the world. Today, handmade items are in fashion. The franchise cost is only 59,000 rubles.

The paper dolls have a detailed design, they are completely unique, so it is impossible to find a similar doll on the market. Moreover, Paper Knitters are completely harmless, as they are made from environmentally friendly, hypoallergenic materials. The main advantages of these fashionable and sought-after dolls are high quality, originality and hand-knitting.

As for an independent business, you can open a small one, which can be sold through a network of vending machines.

Implementation through in general can do a good job. It could be familiar chocolate, soda, chips - many organizations, business centers, universities, even schools would be happy to host such units. Also - not in child care institutions, of course - you can sell tobacco products.

In addition, you can open an auto repair shop. During a crisis, people are much less likely to buy new cars, but pay increased attention to old ones. There is no doubt that there will always be enough clients.

A profitable type of business will be the opening - one that can be affordable by a student, a housewife, and retirees. Economy hairdressers are a place where people with a tight wallet regularly come.

Alternatively, you can open a laundry or - these services will be needed in any economic situation and individuals, and organizations.

New business ideas related to products during a crisis

Is it possible to open a grocery business during a crisis and not go broke? Of course it is possible, because a person cannot live without food. It is only important to follow some tricks.

Business: food production

Is it worth investing energy into producing products? It’s very worthwhile - after all, import substitution is now among the guidelines of our economy.

Ask what people buy every day and you will hear the answer - pasta! Indeed, most often this nutritious, inexpensive and tasty dish appears at meals as either a side dish or an independent dish. And during the crisis, the demand for it increased several times.

Before we begin, let's decide on the segment. It is better to opt for the “middle class” category. Buyers in this class are not attached to one brand or another - the price-quality combination is more important to them. Pasta can be sold to shops and supermarkets; student canteens, cafes, companies delivering food to home, wholesalers.

For a pasta workshop you will need a large room - about 200 square meters and, in fact, equipment. Moreover, it is better to immediately buy a production line that produces one hundred and fifty kilograms of products in 60 minutes. Personnel will also be required. The pasta business is also good because of its high and short-term payback and acceptable start-up capital - about 300,000 rubles.

In addition, food production business idea will be profitable. Especially now, when many types of imported products are “under sanctions.” Despite the apparent simplicity and small staff (7 people), investments will be required even more than in pasta - approximately 7,000,000 rubles. And here you should start by renting premises (with the prospect of subsequent purchase) for your production - approximately 300 square meters, then purchasing equipment. At the same time, it is necessary to carefully study this market segment in the Russian Federation; in addition, strict compliance with technology is required.

These were examples of what could be produced.

What about trade?

What should be sold is not delicacies, but everyday products, essential products. Small stores selling them always have more chances, because they have everything they need on sale. At the same time, there is no need to completely exclude expensive goods from the assortment - in any situation there will be people in the country who have money, but do you want them to continue visiting your store?

There is no need to neglect discounts and promotions, such as “two for the price of one”. This is exactly what you don’t need to save on. Many owners of large stores skimp on advertising during a crisis, which you should not do. The more visible you are, the more potential clients finds out about you. Feel free to say that buying from you is more profitable. This way more people will know about you, the quality of your products, and the discounts your store offers.

What business to start during a crisis?

Whatever business you open, it is important to remember one thing - in Russia, even without a crisis, business is fraught with risks. How to minimize them? You need to constantly improve your level of development, attend seminars and courses for aspiring entrepreneurs, read developmental literature, for example, about Maslow’s pyramid of needs - after all, you will need a lot of knowledge that you do not yet have. And any business needs partners - if you don’t have them yet, try to find them.