Selling flowers is a fairly popular activity. However, not everyone who tried to do this interesting business got the desired result. So is it profitable? And how to properly organize the work of your own flower shop so that it brings profit and not losses?

A flower shop is profitable!

Flowers are a product that is in great demand. According to statistics, their sales volume in Russia in 2012 amounted to more than $4 billion. And this is quite a considerable amount. Mostly imported products are sold. The average markup in a store ranges from 100 to 300%.

Of course, it is worth considering possible risks. After all, every business faces this. But a flower shop is a special business. The risks here are quite high. Flowers are a very capricious and finicky product. Weather changes, careless handling, various force majeure - all this can lead to their damage and significant financial losses.

Another enemy of flower shop products is time. After all, its shelf life is very short, and no one will buy wilted flowers. If you want to open such a store, then you will have to work very organized and efficiently. And in this case, your efforts will pay off, and the flower shop will become profitable.

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How to open a flower shop and organize its work

Before you open your flower business, analyze the market.

Choosing a location for a retail outlet is a very important decision that needs to be made without haste and wisely. Choose a place where there will always be large flows of people. This could be an area near a large metro station in the city center or the intersection of crowded streets near any entertainment establishments, office centers, etc. It is desirable that the place be easily accessible for both motorists and pedestrians. An additional advantage will be the opportunity to open a retail outlet next to the civil registry office. Weddings take place every day, and thanks to this, the number of your clients will constantly grow.

In addition to the location, you will need to choose a room. The size of the average flower shop is about 30 square meters. m. This is the case if you want to sell not only flowers, but also related products (pots, fertilizers, etc.). If you do not have such an opportunity, then you can open a flower pavilion and limit yourself to 5-8 square meters. m.

As with starting any business, you need to register it. One of the most popular ways is to register as individual entrepreneur. Select the desired tax system and prepare the documents necessary for registration. In addition to the standard package, you will need permission from the sanitary and epidemiological station and medical checkup personnel.

Be responsible when recruiting staff. Do not hire people who are far from the flower business. Look for good florist specialists. It is desirable if they can not only show a document confirming the relevant education, but also have sufficient experience as florists. Your employees should not only be able to care for products and make flower arrangements, but also competently advise customers. If you plan to carry out flower delivery in addition to traditional sales, then you should take care of the staff who will deal with this. Choose responsible and polite couriers. As mentioned above, all of your employees should undergo a medical examination. Therefore, you should not hire people who have any problems with documents.

In order to do this, you will need to find suppliers. It is better if there are several of them, because working with only one is very risky. Some unforeseen circumstances may arise and you will have to slow down your business. Carefully inspect the products of potential suppliers. It should be fresh and without any blemishes.

Before opening a store, consider the product range. You should not immediately focus on too expensive and unusual types of flowers. To begin with, select the most popular products, and then replenish them, monitoring fluctuations in demand. Do not purchase too large quantities, even if it is the most popular product. After all, the average shelf life of flower products is about 20 days, and it is quite difficult to immediately calculate sales volumes.

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Equipment and decoration of a flower shop

You shouldn't skimp on equipment for your store. Even though it will cost you a pretty penny initially, the investment will pay off in the future. Lighting plays a special role. Consult with experts about which lamps are best to choose. Flowers perceive light differently than humans, and a certain range of radiation is useful for them. Besides, different types flowers prefer different temperatures. Therefore, it makes sense to install local heat sources.

An important element is climate control equipment and ventilation. The room should not be too cold or hot. This can have a detrimental effect on the safety of your products. Make sure the equipment can handle adjustments optimal level humidity. Don't forget to purchase a refrigerator for flowers. It will be difficult for you to live without it. You don’t have to buy too big to begin with and limit yourself to medium dimensions. If your room is small, then place the refrigerator as a display case. This way you will save space.

Product stands should not only be beautiful, but also comfortable. Choose the optimal balance between sophisticated design and functionality. Buy attractive and high-quality containers and flowerpots. Not only the image of your store, but also the “life” of flowers depends on them.

The business of selling flowers is one of the most profitable and promising, because its profitability is guaranteed by a series of regular events that are guaranteed to occur in the life of every person. Weddings, holidays, awards and even funerals... the list goes on and on. According to experts, the annual turnover of Russian flower shops is more than one and a half billion dollars. Isn't there a reason for aspiring entrepreneurs to take a closer look at this field of activity from a large list of different business ideas? It is also safe to say that our dear women will enjoy this type of activity.

Flower business pros and cons

Of course, selling flowers as an income is not ideal - it also has its own advantages and disadvantages that should be voiced.

pros

• Low threshold for entry - it is quite possible to start a flower business with 6-8 thousand dollars, which is quite reasonable prices for trading business. Moreover, the costs are recouped very quickly.
• A large markup is a flower that can be purchased in some Holland for a purchase price of one dollar, then can be sold for two, three or even five dollars. The main thing is to feel the right moment.

Minuses

• Living goods quickly deteriorate, so there is a certain deadline for sales that must be met in order not to incur a loss (it is even customary for florists to immediately take into account the percentage of products that cannot be sold).
• In a transported batch of flowers there is always a certain proportion of defective goods that cannot be sold in any way.
• Earnings from the flower trade have a pronounced seasonality - flowers sell well in summer period and on holidays, but in winter there is a serious decrease in demand.

Flower business business plan

Opening a flower shop is not such a simple process as it might seem at first glance. To achieve success, you should calculate every step before starting, take into account a number of nuances and little things. Let's try to figure them out.

Registration

The first thing you need to do, otherwise your income will not be legal and may entail a bunch of fines and other problems. It's best to choose a model individual entrepreneurship and a simplified taxation system. All received documents must be certified by a notary, making several additional copies.

Selecting a location

This issue is on the priority list, as it significantly affects the success of your enterprise even before its official opening. It is necessary to select a place that is sufficiently crowded, with a large number of pedestrians passing by. It is most profitable to be located near metro stations, on the outskirts of markets, near railway stations and other transport hubs. It would also be nice to grab a “tidbit” near some registry office, but such places have all been occupied for a long time. If your budget is very limited and there is not enough money for a real retail outlet, I advise you to start by organizing your activities online. Create an online flower delivery store, fill out the price list and start selling. I'm sure it will be in demand.

Selecting a room

It all depends on your entrepreneurial ambitions, initial capital and goals. For some, a small store about eight meters long will be enough, but you need to understand that in this case you will have to sell narrow-profile products. Others, on the contrary, will want to expand by 30-40 meters, providing their customers with a wide variety of assortments. Be that as it may, know that a separate colorful pavilion will be much more attractive for buyers than rented space on the ground floor in some building.

Staff

If you decide to devote yourself entirely to organizational issues, but do not want to engage in sales yourself, you should take care of hiring a qualified sales florist with experience in arranging bouquets. It is desirable that he be hired officially and have a completed sanitary book with the appropriate assurances from the sanitary and epidemiological station.

Equipment

Yes, you can’t do without special equipment in the flower trade. It is necessary to take care of the safety of flowers - buy a refrigerator, special flowerpots and containers, as well as their appearance, creating the right lighting in your store (it’s not without reason that they say that a product always looks better on a shelf than in your home). The list of costs also includes several stands, shelves, counters and all kinds of Consumables. It will be impossible for a large retail outlet to do without a cash register.

Advertising

Without using this engine of progress, you are unlikely to be able to reach an acceptable level of income. The more people you tell about your offer, the better its competitiveness will be (especially at the start of the enterprise). You can make a beautiful sign, hand out advertising brochures near the subway, and use a lot of other marketing tricks, but the best way to advertise your product is the product itself. If you place your best products so that they can be seen from the street, potential buyers will certainly want to take a closer look at them, and then the sale will be close.

Creating a flower business from scratch: costs

Now that we have briefly examined each step of launching our flower business, it’s time to calculate how much it will all cost and how much you can earn from it in the future.

• Registration of individual entrepreneur – 3000 rubles
• Renting a small area (for example, a kiosk) – about 20 thousand rubles
• The first batch of goods – 100 thousand rubles
• Equipment – ​​10 thousand rubles (at first you can do without refrigeration units and other expensive equipment, and be content with only flowerpots and stands)
• Salesperson salary – 12 thousand rubles

As a result, to start you will need a little less than 150 thousand, that is, approximately 4 thousand dollars. The costs will pay off in the next 5-6 months (the net profit of a small flower retail outlet is approximately 30 thousand rubles per month).

What do readers think about it?

Indeed, on February 14 and March 8, people are very active in buying flowers, but the rest of the time it can be a little tight with customers. Therefore, think three times whether it is advisable to take large volumes and open a large retail outlet. Sometimes a small stall in a busy place will be enough.
By the way, it is not necessary to sell flower corpses - you can sell live plants in pots, seeds and seedlings for the garden.

The business is profitable, but very competitive. It will be very difficult to get in here; seasoned flower sellers, I think, won’t let you turn around. Personally, in our market where they sell flowers, there is no place at all. Well, it’s true that the market is not big.

This whole business, in essence, boils down to the scheme “bought in one place cheaper - sold in another and “in time” (March 8, September 1 and other dates) and more expensive.” 6 thousand bucks as starting capital is even a lot for him: from the experience of selling flowers to a friend, I can say that 25-30 thousand rubles are enough to buy a batch of flowers, plus transportation costs and food on the road - another 7 thousand rubles. The total amount received from the sale of these Krasnodar flowers in Tver is about 100 thousand rubles. The “exit” is very good, but, as a friend himself says, it is only possible once a year, so how will the break-in work go? permanent business- unlikely…

And the product is perishable. The best way is to grow it yourself and sell it to order. However, again, flowers are a seasonal product; there is no stable demand throughout the year. If you have extra money, you can try, if you have borrowed money, definitely not

AlexUkr, this business is one of the most profitable. Flowers are selling out quickly, the main place. And it doesn't matter what season. Both in winter and in summer, in short, people always have weddings, every day thousands of women have birthdays, young people buy a lot of flowers for their girls every day. What seasonality are you talking about?

I also don’t consider this business to be seasonal. There are certain months, or rather days, when the revenue is simply crazy, this applies to holidays, but if you create a good name for your flower shop, that is, so that you have a constant quality goods and accordingly beautiful can be made very a large number of regular customers.

The flower business is seasonal. Flowers are bought well on holidays and in summer, with a decline in winter. Price policy also has its own characteristics. The times when the profitability of flower sales reached 300% are long gone. Now profitability fluctuates between 100-140% and it is “eaten up” by possible defects, broken flowers and fluctuations in trade

AlexUkr, aren’t people celebrating holidays every day? What a seasonality, every day someone has a wedding, birthday, etc. Guys buy flowers for their girls on dates, both in winter and summer. Of course, on March 8 you will sell more flowers, but this is simply not big bonus. It is profitable to trade flowers, and it is simply stupid to argue with this.

And you think that a profitability of 100-140 percent is small. I think that many people would like to receive such profitability. I completely agree with Yura123 that people have a reason every day to buy flowers at any time of the year.

I agree that 100% good profitability, but this does not take into account defects, flowers that were not sold in time, rent, salaries, taxes. In general, I think this business is very risky. If you are ready to suffer losses and then possibly earn something, then try it

An interesting idea for a business, of course. It's worth even taking a closer look at it. But I watched a program on TV in which there were 20-year-old businessmen and millionaires, and there were also adults there. One adult man, quite respectable and not stupid, failed in this flower business and became bankrupt, so with this idea you need to be more careful and carefully calculate and plan everything.

Apparently you don’t yet know what smart seasoned flower sellers do with marriage. I personally know that, for example, flowers whose leaves have fallen are taken and simply glued together, and the top is covered with ordinary varnish with glitter so that they keep their shape. Many may have seen when buying flowers that there are some with sparkles, so similar flowers are made in a similar way.

Well then, these are swindlers and not sellers who live one day at a time. You should not look up to them because they are not businessmen. There is an unspoken rule: a client will tell four friends about a good purchase, and ten people about a bad purchase (having bought low-quality flowers). So such would-be businessmen won’t work for long

Well, you've already gone in the wrong direction. This is a business, and in business all means are good. You think only in the business of selling flowers, but no, in every business they try to sell marriage. Even in those stores, spoiled chicken is rolled in various spices, marinated, and sent to barbecue, and then this kebab is calmly sold without remorse.

The flower business is very profitable only if you know a lot about flowers, or can hire very highly professional in this area. Here you need to understand rare plants, you need to sell not only flowers, but also planting material, as well as flowers in pots, and most importantly, minimize leftovers.

Well, we are not talking about knowledge, it is already clear that if you decide to start any kind of business, you must be well versed in this area and know a lot of various nuances. The main question now is different: the flower business is profitable at any time of the year, or only on holidays.

I think you can make money from this; you won’t even believe it, I once worked in almost this field. In my youth, together with my mother, I worked in a greenhouse, where we grew roses, there were also orchids, but they were looked after by a specific person who rummaged through them, so I realized there that this business was really profitable.

I saw online flower shops that deliver a bouquet of roses right to the house of your beloved girlfriend, wife, mother and any other female person.) Let's say you live in one country, and your former classmate (well, as an example) in another - and here An online flower shop with payment via PS couldn’t come at a better time. Just a flower shop - banal.

We need to support the flower business, and make it mandatory for all guys to buy flowers for their girlfriends every evening. Otherwise, sometimes they show up without flowers, and business suffers.
But seriously, according to my observations, this is very profitable business. Flower shops all around. There are not only fresh flowers, but also indoor flowers in pots, and they also cost a decent amount, and, what’s important, they don’t fade.

My mother worked as an electrical engineer for 10 years. After that, she went into floristry, where she worked for another 10 years in different stores in Tver. Then she realized that she wanted to devote her life to flowers. At that time I was finishing my studies at Moscow University with a degree in applied information Technology" Immediately after I graduated from university, my mother and I opened a flower shop.

The idea of ​​opening was suggested by our loved ones. At the start, we had 600,000 rubles: we borrowed these funds from friends and relatives, without interest. We planned to return the money within a year - and did so.

What did the first 600,000 rubles go towards?

Initially, we did not understand what kind of premises we needed and where it should be located. We found free space in the building of the Tver Academic Drama Theater, which is located in the city center. Nearby there is a city garden, a circus, many restaurants and cafes. We rented a room of 50 square meters with a separate entrance, bathroom, utility room and work area with a refrigerator. It costs 50,000 rubles per month.

We opened the store in 1.5 months, organizing the business together. They came up with a name - “Mint”, form style, logo, were renovating the premises and searching for suppliers. We did everything with our own hands. At first, we went to Moscow to buy flowers ourselves. Friends and relatives helped with the renovation, even bringing a retro piano to our workshop for the atmosphere.

Later, we invested another 50,000 ₽ in the development and launch of the site.We spent the most on design. We currently have few resources for promotion, so for now we are promoting it through word of mouth and social networks. But we plan to connect Yandex.Direct and Google AdWords.

About the team

Mom is responsible for the atmosphere, flowers, bouquets, style, I am responsible for advertising, interaction with partners and contractors. The first six months we worked together. Then we realized that we couldn’t cope with the flow of orders and hired a florist. Recently, a fourth member of the team appeared - an editor who is responsible for social networks. This is an important area of ​​business that brings results; it is very difficult to combine with other tasks. In general, we are still coping with collecting bouquets. But sometimes in holidays have to work overtime. In general, staff shortages on busy days are one of the main risks of our business, along with delivery delays, low-quality flowers and the possibility of refrigerator breakdowns.

Even for the visual component, we are often responsible ourselves: we take photographsbouquets and other products. Sometimes we still invite a team of professionals and arrange photo sessions, but we most often use the second format before the holidays.

I haven't worked for hire before. I don’t know what it’s like to work from 9 a.m. to 6 p.m., five days a week. For the first six months after opening the store, I worked almost 24 hours a day, seven days a week. Currently working 7– 8 hours a day, six days a week. I can’t afford to go on vacation yet - there’s no one to delegate my responsibilities to. When we grow and increase the number of employees, then I can think about rest.

Business profitability

We deliver flowers from Moscow: we purchase them at a wholesale base. They are brought there from Kenya, Ecuador, New Zealand, Holland, and France. We order the delivery via the Internet, now we rarely go to buy flowers ourselves: delivery for a pre-order takes three hours, and if you go yourself, then all eight.

The cost of flowers depends on the season: in the off-season it can be three times higher. Our markup is 100– 120%. That is, if the purchase price of a tulip is 15– 16 ₽, we sell it for 30– 35 ₽. Every week we order an average of 500 flowers, a month, respectively, about 2000.

Now the profitability of our business is 25%: for every 100 rubles invested, we earn 25 rubles. The average check is 2000 ₽.

During the second year of Mint’s existence, our turnover doubled. We pay taxes according to the patent system: the business is registered as an individual entrepreneur.

March 8

The most profitable day of the year is March 8, on this day we earn the equivalent of a month's income. But this is the most difficult day for flower growers. In fact, it begins around March 5: these are sleepless nights, acceptance huge amount flowers, heavy flowerpots with water. It is very important to analyze the demand in advance so as not to buy more flowers than you need, because they may go missing. We managed to make money on this holiday only in the second year. On our first March 8th, we set our own anti-record and were unable to sell 30% of the purchased flowers: we expected much higher demand.

In general, we bring flowers so that no more than 10% remains until the next delivery - we throw away the unsold ones or dry them for compositions of dried flowers.

50% of sales through social networks

On our page more than 3,300 subscribers, which is almost 1% of the city's population. We attract people primarily with a variety of content, and it is not always directly related to flowers - it could be music or polls, for example. We started with an invitation to a group of friends and acquaintances, then asked other groups in the city to tell about us.

At first, the page was a full-fledged replacement for our website - it was convenient to talk about services through it. Previously, we did not allocate a budget for the development of social networks, did not plan them, and if we needed to spend money on something, we simply did it.

VKontakte has a grant program for entrepreneurs “I do business.” We took part in the stream for cities with a population of up to 500 thousand people - we compiled a detailed strategy for promoting VKontakte, described target audience, learned how to set up advertising office, collect content. Having completed all the tasks, we won a grant of 150,000 rubles, which we will spend on the implementation of this strategy.

We also have a page on Instagram - there are almost 11 thousand subscribers, and we also receive requests for bouquets there. But there are significantly fewer business opportunities there - no personal account, you cannot create a store. At Facebook we are also trying to develop.

We also participate in the Water Discount System - this is a local discount affiliate program. It is quite popular among entrepreneurs and attracts many partners. We ourselves use their products and order water from our partners, for example.

We decorate rooms, arrange weddings, offer flowers during concerts and performances. HWe often participate in events. Events- partner barter story: we are invited to be sponsors or decorators of the event. It is still difficult to assess how commercially profitable this format is, but it definitely has a good effect on our image.

How to stand out

Competition in our niche in Tver is high: there are many flower businesses here, and those who established a foothold in the market 5 years ago already have several locations around the city. Therefore, you can only win if you have your own concept.

We try to convey the mood of customers through flowers: for example, one of the clients asked to put together such a bouquet for his girlfriend for 1,500 rubles, so that she would understand that he misses her very much; another wanted “heavy artillery,” and we offered to give him lilies of the valley in January; there is a guest who loves cacti and and he gives each new one a name, certainly starting with the letter G - we picked up this tradition and began naming the plants that they buy from us (for example, we recently had succulents Harry and Henry). There is also a couple for whom we collected a bouquet for the first date, and two years and 30 bouquets later we made a composition for discharge from the maternity hospital.

We constantly experiment with shades, try to break stereotypes, adding, for example, black colors to bouquets - this is not mournful, but stylish. Launched a year ago New Product- small bouquets of compliments for 500 ₽ - and we are promoting this format.

In addition to flowers, we sell handmade gifts from ceramics and concrete, paintings, and designer cards.- from suppliers from different cities of Russia. These can be either independent freelancers or already established projects. We select products based on the supplier's concept and look for what is close to us. We bring to Tver something that is not yet here in order to stand out from the general background.

Tip #1: it’s worth taking on if you know and love flowers. You need to understand procurement, otherwise you can make mistakes and lose a lot of money. It is advisable to have a person on your team with experience in the floral industry. Start with small quantities and increase purchases only as sales flow.

Tip #2: Don't be one-size-fits-all. Don't try to adapt to any client. Be creative, offer something new. Then you will be noticed, and you will not get lost in the crowd.

Tip #3: Be honest about everything. Communicate honestly with guests and clients, answer honestly in social networks, honestly admit mistakes and correct them, conduct fair competition. This is the only way to build a long-term business.

Experienced businessmen who have achieved some success often say that they don’t care what they trade. The flower business is different in that you will have to sell a very beautiful product, and the profitability of such a business, if organized correctly, is quite high.

At the same time, if counterparties violate contractual obligations, losses can be quite significant. At the same time, experts predict high rates of development of the flower business in Russia in the coming years. That is why it is not too late for those who want to start working with flowers.

How to open a flower business?

Before you seriously start selling flowers, you need to carefully consider how to organize a flower business. Of course, flowers are a sought-after product, but at the same time they are quite perishable, so their sale must be carried out as quickly as possible. Otherwise, the flowers will simply wither and it will no longer be possible to revive them.

That's why outlets To sell such goods, they should be located in busy places, preferably near the business center. The fact is that in any organization it is customary to celebrate the birthdays of employees, and on these days it is customary to give flowers. If you are starting a flower business from scratch, then first you need to register as an individual entrepreneur and rent a tent at the market. Remember that registration of activities is required condition, otherwise you may be fined for illegal business.

Flower business business plan

Any business begins with thinking through a business plan. It can be drawn up on paper, or it can just be in your head, but in any case it is necessary to think through a plan for organizing a business.

When compiling it, they usually start from the costs of purchasing the main products - flowers, then it is necessary to take into account all the mandatory payments that need to be paid to the budget and extra-budgetary funds, as well as other necessary expenses (rent, wage employees with accruals and other expenses).

At the initial stage of the business, the selling price of the product, which will generate flower business income, must be set taking into account the prices of competitors; sometimes, in order to attract customers, their level may be even lower. However, pricing in flower shops and salons is carried out on a slightly different principle than in kiosks and markets, since the price of the product also includes the cost of the service - which is why it must be well-established.

To increase profits and create additional convenience for customers, most flower salons practice accepting orders over the Internet and delivering bouquets directly to the buyer; some of them have established cooperation with wedding salons.

The flower business is seasonal, and the provision of additional services allows you to compensate for the drop in revenue during the low season.

Business plan for a flower shop

If you have some capital, it is best to open a flower shop or salon. By expanding the range and selling related products, such a business will have higher profitability. However, for this you will need to rent or purchase (which is quite difficult) a premises with an area of ​​at least 50.0 square meters. meters.

In addition to the sales area, there must be a storage area. The presence of a split system that maintains optimal temperature conditions is also necessary. Freshly cut flowers are best stored in a deli refrigerator. Shopping room you need to equip it with shelving, and don’t forget about the need to purchase simple office equipment.

If you are not experienced in arranging flower arrangements, then it would be a good idea to consider a florist’s workplace. In addition, you will need a variety packaging material for arranging bouquets.

All these costs must be made from own funds, since banks practically do not provide loans for starting a new business. As for planning activities, then, of course, you can spend money on ready business plan flower shop, however, it is not so difficult to create it yourself, having thought through all the details of this business.

Example of a flower shop business plan

For clarity, we will show you how to draw up a business plan for a flower shop. So, we need a room with an area of ​​at least 50.0 square meters. meters. The minimum list of equipment required to open it includes the following:
No. Name of equipment | Quantity | Price per one. (RUB) | Total price (RUB)
1. Gastronomic refrigeration chamber 3 42500.0 127500.0
2. Shelving 20 2800.0 56000.0
3. Split system Fujitsu Genera" 2 20800.0 41600.0
4. Rack 1 5600.0 5600.0
5. Office chair 3 2900.0 8700.0
6. Ergonomic office table 2 3200.0 6400.0
7. Computer desk “Classic” 1 3050.0 3050.0
8. System unit, monitor, printer 29000.0
9. Specialized workplace florist1 12500.0 12500.0
10. Vases, specialized flower stands, consumables 25000.0
Total 315350.0

Thus, the initial minimum capital costs for the purchase of equipment for a flower shop will be 315.4 thousand rubles. The amount is not that big, but do not forget that the main expenses will be on the purchase of goods and operating expenses.
Let’s assume that there are 3 people working in the salon-shop (1 salesperson, 1 florist, 1 contract accountant). The owner of the business acts as the manager.

With a markup of 90.0% (which is the average in such a business) and an average daily revenue of 34.2 thousand rubles, the gross monthly income will be 855.0 thousand rubles.
Now let's calculate the average monthly expenses:

• purchase of goods – 450.0 thousand rubles;
• salary with accruals – 97.5 thousand rubles;
• rent – ​​120.0 thousand rubles;
• utility bills (including average annual heating costs) – 56.0 thousand rubles;
• consumables for current needs – 15.0 thousand rubles;
• taxes (UTII) – 15.0 thousand rubles.

Total costs – 753.5 thousand rubles.
The salon's net monthly profit will be 101.5 thousand rubles. Thus, the profitability of the flower business will be 11.9%. (The calculations assumed the minimum income that an unpromoted flower shop and salon could receive and real expenses).

Flower kiosk business plan

A flower kiosk, unlike a store, has a smaller sales area, does not provide a florist, and the range of goods is less wide. If a store, in addition to flowers, may provide for the sale of related products - potted plants, souvenirs and gifts, ceramics, soil, then the kiosk, as a rule, sells only the main product.

The profit of a flower kiosk is completely dependent on turnover. In general, drawing up a business plan for a flower kiosk is no different from drawing up a business plan for a flower shop, only the numbers, naturally, will vary.

With the same revenue, the profitability of the kiosk will be significantly lower due to much higher costs and rather large losses. It is also obvious that organizing the work of a flower kiosk will require less investment.

Buying a flower business

Sometimes you can see advertisements of the following nature: “I will buy a ready-made flower business,” which is not surprising given its high profitability. If you are already engaged in a certain business, have experience and, most importantly, considerable capital, then you can buy a ready-made flower business.

However, in this case, you will have to evaluate it, which means finding out all suppliers, terms of delivery of goods, average monthly income and expenses, main buyers, relationships with the tax office, creditors and debtors, and many other nuances.

Buying a flower business in Moscow, and a successful one at that, is quite a rare thing, so without knowing the real reasons for its sale by the owner, the transaction should not be completed.

However, if you carefully study the state of affairs in the flower business that is proposed for sale, you can thoroughly reduce the price, and the purchase transaction can turn out to be very profitable.

Sale of flower business

Flower businesses are sold for completely different reasons: unprofitability, disputes between co-owners, the need to obtain Money to pay accounts payable, repay bank loans. Today on the Internet you can often see advertisements for the sale of a flower business in Moscow.

When making such transactions, it is very important that the real estate where the shops or salons are located is owned by the business owner. In this case, the transaction price increases many times over.

This happens due to the fact that rent in the capital is unusually high and increases every year. As a result of this, the flower business in Moscow in some cases may even have negative profitability, which is one of the reasons for its sale.

Flower business from home

If you live in a private house with a large enough land plot, love flowers and understand them, then the best option There will be an organization of a flower business at home. Some of the most common flowers grown in the garden are roses, dahlias and asters.

Such a business will be quite profitable, because you only bear the cost of purchasing seeds, tubers or seedlings; however, you can obtain seeds and tubers yourself, but rose seedlings must be purchased from nurseries.

To start a flower business at home all year round, you need a greenhouse, the construction costs of which will not be so high.

True, this will increase energy costs, but, as practice shows, they will more than pay for themselves. The main thing is to find buyers: they can be flower kiosks, shops, or you can also sell flowers yourself.

One of my friends, growing flowers at home, changes foreign cars every year.

So think about it: is the flower business profitable?

Interesting video “How to make money on flowers”!

The financial condition of society is to some extent determined by the demand for flowers and this is a fact proven by the results of research. Economists say that the richer the region or city, the more flowers sold per capita. But still, this statement cannot be called one hundred percent, since mentality plays a certain role in this issue.

It should be noted that the sale of flowers is among the top five most popular types of business in the world. This phenomenon is not surprising, because flowers are needed in many life situations, this is a kind of art that gives people positive emotions, joy, and smiles.

Is this flower business profitable, what are the reviews?

Naturally, for a business to generate income, it is necessary to understand the intricacies of caring for and growing flowers. If a person loves to tinker in his garden, grows magnificent indoor plants and knows a lot about high-quality seedlings, he needs to turn his hobby into a business.

This means that the personal preferences of the entrepreneur play a huge role, because when a person’s activity brings spiritual pleasure, then the family budget is steadily replenished.

To answer the most important question, is the flower business profitable, we should remember the rush during the holidays, for example, before Valentine's Day and before International Women's Day. These are not all holidays, so if everything is organized correctly, you can make good money.

In addition, flower arrangements are popular as gifts for relatives, friends, loved ones, and business partners. They are purchased not only on major holidays, but also on weekdays for decorating bars, restaurants, hotels, and spas. Without flowers, a wedding celebration will not be complete, and they are extremely popular at anniversaries.

On the eve of the holiday, the cost of flowers increases, for example, if we consider March 8, prices increase on the sixth day, and on the immediate day of the holiday they reach their apogee and bouquets cost 2-3 times more.

Therefore, we can confidently say that flowers are a hot commodity, and according to financiers, the turnover of this market in Russia last year amounted to more than a billion dollars.

Many people starting a flower business do not create it from scratch, but buy a ready-made one. This, if the business being purchased is “working”, in some cases it is even better than starting from scratch. To do this, you need to look for a suitable option on various resources for private and business advertisements.
Search the Internet for something like:

— I will buy a flower business;
— opening a flower shop business plan;
— buy a flower business;
— sale of flower business;
— selling flower business;
- cheap flower shop.

There are many offers and you will definitely find something that suits you. But we repeat once again: you need to be careful here, check everything carefully before purchasing, so as not to buy a pacifier! Or problems instead of profits.

Flower business from scratch. Retail flower business formats

Of course, selling flowers is a profitable and risky business. Creative people who understand botany open retail outlets, wanting to simultaneously realize their abilities and earn money.

But not everything is as smooth as it might seem at first glance, because in addition to the positive aspects, that is, aesthetics and profitability, there are also unpleasant ones, such as the fragility of products and associated losses.

The retail flower business is conventionally divided into four formats:

• — pavilions located near the metro and in passages;
• - small shops located in shopping centers, in crowded places;
• — specialized boutiques located on the busiest streets of the city center;
• — in addition to the existing flower shop, it is advisable to open an online store — a virtual reality is extremely relevant today.

Flower pavilion – huge competition

Today, small flower pavilions are found literally everywhere, because there are such retail outlets near every metro and in all passages. True, there are many potential buyers, since these are very busy places.

A good location is considered an important key to the development of such a business, because flowers are a perishable product, so good turnover is extremely necessary.

The basis of sales in the small pavilion are cut flowers, the assortment of which amounts to 15-20 items. But packaging acts as an additional percentage of income.

Flower shop – great opportunities

Unlike a small pavilion, a flower shop has a good sales area, that is, the range of products offered here is wider.

In addition to cut flowers, the store can organize the sale of composed compositions, potted plants, souvenirs, gifts, as well as various soils and similar related products.

Due to the fact that the assortment includes not only perishable goods, business owners can reduce costs, and this is already a significant argument.

As for profit, it does not depend solely on turnover, because you can sell a smaller number of flowers, and receive the rest of the income from the sale of ceramics and potted plants.

Of course, if a store is being organized, great attention should be paid to personnel selection. Friendly, competent sellers who understand flowers will be able not only to sell the product, but also to give the buyer advice on this or that issue. The ethical component is also important, because just by praising a client for his excellent taste, he can turn from a casual customer into a regular one.

A flower shop requires significant investments, which cannot be compared with opening a small pavilion. It pays off more slowly, but the undoubted advantages of this format include stability, and all thanks to the rich assortment and the presence of regular customers.

Florist boutique - a newfangled trend

Florist salons are truly a wonderful type of business, because absolutely everything here is beautiful: the design of the room, the flower arrangements created by real masters, and the aura in such a room is special. Competent salespeople are also relevant, because profitability depends on them.

To open a store of such a high level will require a tidy sum of money, but despite the high costs, you can receive an excellent percentage of income in the future. This promising business, because having a florist boutique, you can reach corporate clients.

For example, the design of just one corporate banquet brings in a profit that is comparable to a week of work at a flower shop. Alternatively, in the future, when the business is established, you can open a whole network of salons, covering all areas of the city.

Online store - modern business or flower shop around the clock

Today, life moves very quickly, so many people do not want to waste their precious time going to flower shops and specialized boutiques. For this reason, nowadays it is impossible to do without an online store.

The costs of opening it are not very large; for example, the simplest online store will cost a thousand dollars. But, as they say, the game is worth the candle, because clients can, without leaving the office or at home, place an order for flowers in a boutique or in a store.

This is a wonderful sales channel, thanks to which income increases significantly. But you also need to be aware of additional shipping costs and take into account the very possible possibility of returning the goods.

And also, if there is no regular store selling flowers, you should not open an online store, because this is a very risky undertaking, the goods are perishable, and at the initial stage there will not be many customers.

Subtleties of opening a flower pavilion

There is always a demand for flowers: someone is in a hurry to go on a date, someone is rushing to a birthday... To open a flower pavilion, you need to consider the following important points:

• — register yourself as an entrepreneur;
• — hire one or two salespeople;
• — the pavilion must be placed in a “active” place: transitions, stops;
• - have contacts with flower suppliers.

Now let’s look at these points in more detail to present a clear picture of the opening of a small flower pavilion. Basically, create entity in this case it is not necessary, that is, registration as an individual entrepreneur is quite sufficient.
This process is carried out at the tax office at the place of registration.

If we talk about sellers, their payment can consist of either a salary and a percentage of sales, or entirely from a percentage of sales. It is also necessary to understand that the flower trade has a specific nature, so the pavilion should open early and close closer to midnight, because people buy flowers at any time. This fact indicates that it is necessary to hire two workers, not one.

An important factor in the success of any small business retail is the choice of location: on the one hand, it should be accessible (close to a bus stop, metro station), and on the other hand, there should be no competitors nearby. As for the pavilion itself, it can be purchased or rented.

Contacts with suppliers are equally important. Alternatively, you can negotiate supplies with a flower greenhouse. But to keep your risks minimal, it is better to conclude a deal like this: the seller pays for the flowers that were sold, and the unsold goods are returned to the supplier.

When opening a pavilion, you should remember that flowers in such places are bought by people with low salaries, so they always want to save the money they earn. Thus, it turns out that you should not buy professional stands, expensive decorative shelves and other delights, because due to their insolvency, this category of the population does not like “pretty”.

You don’t need to invest a lot of money, all your strength and soul into the pavilion, because then it will look like a real store. This will not lead to a good result: buyers will think that they are charging exorbitant prices for unnecessary beauty, that is, they will not buy flowers.

Start off own business with a high-quality online store franchise is the best solution for beginners:

The optimal design option for a flower pavilion: wooden shelves, ordinary plastic buckets, vases, table-counter, racks for bouquets. The buyer will immediately see that the people here are friendly and there are no exorbitant prices. The assortment must be dealt with accordingly; it should not be too multifaceted, since buyers cannot afford rare and expensive flowers.

For example, you can offer clients the following choice: 5-7 varieties of Colombian roses, 2-3 types of medium-sized Dutch roses, 4-6 varieties of chrysanthemums, and, of course, lilies, gerberas, irises, tulips and some greenery. There should also be 5-6 ready-made bouquets available, several of which are in red and white colors.

And one more important point - you don’t need to keep flower vases half empty. The point is that clients think very unconventionally: many believe that a product in demand has long been sold and the most unclaimed flowers remain.

And some people think that a half-empty vase is evidence of the insolvency of the owner of the pavilion, because the vases are not bursting with flowers (of course, the buyer will take flowers from the most filled vase). This mistake should not be made, so you need to resort to tricks by mixing the ending flowers with other varieties and removing the empty containers away.

Yes, finding a good place for a store today is difficult, since the best places are already occupied, and if it becomes vacant, you need to be prepared for high rental rates.

Of course, setting up a store and choosing an assortment is a more complex task than designing a pavilion, but knowing the subtleties and nuances, you can do everything as correctly as possible, providing yourself with a normal profit.

general information

A flower shop should look cozy, comfortable, attractive, and it should also have modern renovations. In addition, you should purchase neat floral stands, display tables, exquisite shelves made of wood veneer, chrome, hanging racks for packaging, metal or glass vases/flasks for flowers.

In addition, you need to have:

• — coolers;
• - knives and pruners;
• - computer, printer, internet.

There should also be business cards on the table (not necessarily the best ones, inexpensive instant printing is also suitable), it is advisable to equip the entrance with a warm curtain, and the store should have air conditioning and a glass refrigerator.

It should be said that clients of flower shops are completely different buyers: people come to the store because they no longer accept pavilions and are ready to pay money for sellers to adapt to their tastes.

Naturally, these are still far from being clients of florist boutiques, because buyers study price tags, choose and demand something.

As for the assortment, it should be extensive and varied. For example, this option is good: ten to fifteen shades of roses, eight to ten types of chrysanthemums, four types of lilies, gerberas and a wide selection of spring flowers.

Exotic and tropical flowers, such as orchids, strelitzia, hydrangeas, anthuriums, are welcome, but they need to be purchased in small quantities. This is due to the fact that customers want to have choice, demand it, but still rarely use it, preferring traditional colors.

As already mentioned, you should diversify your assortment with potted plants, soils, ceramics and similar products. For example, if we consider potted plants, the business should be developed in two directions: plants that bloom in the appropriate season, and more unpretentious plants (ficus, cacti, dracaenas, monstera).

Choosing a name for the store is the main point

As one famous cartoon character said, “whatever you call the yacht, that’s how it will sail.” This statement is beyond doubt, so this aspect needs to be given special attention.

The name of the store should give people joy, it should sound beautiful and somehow flowery. Also, the name should be easy to remember and not be associated with things that are inappropriate for the topic: jewelry, perfumes.

Plus, you should conduct a thorough analysis of the consumer category, observing competitors near your outlet. After the age of potential buyers has been determined, you should filter out previously invented names, leaving only those that will attract people from the target audience.

A short step-by-step guide to opening a flower shop

So, to summarize the above and supplement it with new arguments, you can draw up the following action plan:

• — to begin with, it is advisable to get a basic education in the field of flower business: for example, enroll in florist courses. You also need to read specialized literature, do not forget to monitor news on the Internet in order to keep abreast of events and understand modern trends;
• – business registration – if knowledge in this area is not enough, you can turn to law firm. Employees of such an organization will, for a fee, provide competent advice and help prepare a package of documents;
• — the store premises must be located in a place with a high degree of traffic, and it must also be open to view;
  — acquisition of necessary equipment and tools;
• — the choice of suppliers is no less important. At this stage, you need to study the lists of organizations from which you can purchase flowers (greenhouses, agricultural farms). You should also inquire about the quality of the products, find out the terms of delivery and look for reviews about the supplier;
• — equipment and decorative design of the store. Here you can use your imagination and knowledge acquired in florist courses. The display window must be attractive so that people passing by will want to enter the store;
• - additional benefits will always come in handy - this can include delivery, creation of creative and original congratulations. Such options have a positive effect on expanding the audience of buyers;
• - the advertisement is engine of the trade. This rule has not been canceled, because it is extremely effective.

Anti-wilting remedies are a separate topic

A guide to starting a flower business would be incomplete without mentioning special products that are added to water and prevent the development of pathogenic bacteria.

Belgian powdered probiotics, as well as antibacterial preservative additives, are often used to combat harmful microorganisms. As for the cheapest options, these are old and, one might say, “penny” remedies: acetylsalicylic acid, potassium permanganate, citric acid.

If you have big plans to develop a promising business and want to acquire regular customers, you should not get carried away with special products, that is, preservatives and probiotics, because such substances disable the plant’s immunity to bacterial background.

The result is obvious - the buyer brings flowers home, puts them in ordinary tap water, the bouquet is extremely quickly affected by bacteria and fades.
Fast-fading plants are best used to create floral paintings and dry bouquets, rather than imitating a living appearance until the minute of sale, deceiving the client.

Florist boutique - the pinnacle of the flower business

What do you need to do to open a flower salon?

The very first step is finding a suitable location. But now you should take into account not only the location, but also be guided by the possibility of carrying out repairs and radical redevelopment.

It is much better if the premises are owned or, as a last resort, it can be rented for a long time. The fact is that a florist boutique is a promising business, but its development will require a certain period of time.
The basic principles to be applied in practice are:

• — careful maintenance of customer databases, confidentiality;
• — the owner of the boutique must regularly attend exhibitions and read a lot of literature;
• — flowers are purchased only from trusted suppliers, even despite high prices;
• — it is necessary to hire only professional florists with a name, good experience work;
• — the owner of the salon is obliged to understand all the details himself, starting with the storage conditions of certain varieties of flowers and potted plants, and ending with the intricacies of creating unusual compositions.

Florist salon

- This is not only the sale of flowers, but also the provision of a wide range of additional services: for example, working with exotic plants that are brought to order. In a word, the salon knows each client by name, serves him tea/coffee, takes into account tastes and wishes, and sells these services for big money.

It should also be noted that there is no need to deceive customers - if it is not possible to deliver a specific type of flowers on time, it is better to say so directly, since customers of this kind primarily value the level of service.

As for the actual design of the room, everything should be thought out to the smallest detail. For example, a separate room is needed to store auxiliary materials, and packs of unprocessed flowers in buckets do not need to be displayed.

To equip a mid-range boutique you should purchase:

• — good floral stands;
• - glass refrigerator;
• - a couple of tables, chairs;
• — it is advisable to hang tulle and curtains on the windows, avoiding the use of blinds;
• - at least one computer and a full set of office equipment. As for the program, the most preferable option is 1C, because it is ideal for the needs of an accountant, storekeeper, and client manager.

Thus, we can make an unambiguous conclusion: the salon should be decorated stylishly, but only in a non-minimalistic way, because it sells emotions and, of course, flowers...

But what about the assortment? It should satisfy any request, striking in breadth and variety. Suddenly a client wants purple roses, and the answer is “we’ll bring it from Holland soon, don’t worry.”

A significant advantage of a florist boutique is the fact that there is no need for wholesale purchases of large quantities of flowers. The reason is clear - buyers understand what the “bring to order” service means, since they encounter similar procedures every day.

For example, you can buy flowers in a pack, but there must be at least fifty species. In addition, the ratio of roses to other flowers is significantly reduced, because the assortment includes Dutch gladioli, lilies of the valley, and daffodils.

But this is not all the advantages of a business of this format, because clients do not require long-lasting color durability. If the bouquet lasts for three days, that will be enough for them. What does this give? The secret is that great opportunities open up in terms of execution various techniques weaving, stringing.

It turns out that although the bouquet will not last long, it is a real work of art, original and unique.
When opening a high-level flower boutique, you should remember that the more services you offer, the better. People buy houses and apartments, and the task of florists is to create a pleasant atmosphere there, conducive to relaxation. These can be freshly cut flowers, potted plants, candlesticks, vases. All taken together creates a special microclimate in the room, improving mood and filling a person with vital energy.

The same applies to office workspaces, because people spend a lot of time at work. For example, you can decorate the walls with paintings or magnificent panels of dried flowers. Here the flight of imagination is unlimited; if you have talent, then the business will go up.

In addition to creating bouquets and compositions, designers design events, developing an individual approach to each client. Today, floristry has reached its peak, since flowers can be used to make unimaginable compositions on walls, garlands, and stunning wedding bouquets. It is also possible to create combined flower baskets, for example, from dried flowers and living plants.

You can look for clients for a florist salon either on your own, or you need to establish connections with wedding firms and interior design organizations. Of course, you will have to deduct a certain percentage from each order received, but there will be no shortage of customers, that is, the business will actively develop.

As for the winter period, at this time of year there are fewer holidays and celebrations, but this is not a reason for relaxation. For example, in winter you can be busy with interior design, selling accessories, and flowers in pots.

Creating an online store is a rational solution

It's a new century, web resources are in great demand today, because they are the future. For this reason, you should seriously think about creating your own online store based on a functioning business.

For example, if a flower shop is already open, you need to look for sources of direct sales. Not every entrepreneur can open an entire chain of stores, and one outlet does not always provide a sufficient number of customers. What to do? How to find buyers? Some business owners prefer passive actions, relying on third-party factors:

• - quality;
• - service;
• - attractive price of the product.

This is the wrong path that you should not follow if you need to achieve certain heights and earn good capital. Innovative technologies Nowadays they are developing rapidly and it is difficult to do without them. This means that opening an online store is not a whim, but an urgent necessity.

If an online store was created on the basis of a florist boutique, you should simply promote it and make a profit. In addition, the site must be reliably protected so that competitors do not copy photos of your works and then pass them off as their own. But it is advisable to supplement the business card website with video recordings of master classes on making flower arrangements.

You can go even further, because such master classes can develop into floristry courses. Such courses today are in incredible demand both among those who want to grow professionally and among those who simply want to master a beautiful hobby. That is, by creating such a resource, you can not only increase income, but also prepare potential employees.

It is unlikely that you will be able to create a highly profitable online store on your own, because absolutely all aspects must be taken into account. For example, if you consider a design, you can order an individual version or use ready-made template. The main thing is that it is attractive, inviting, and memorable for buyers. As for excessive decorativeness, it is important not to overdo it so that the client does not forget why he came to the site.

As for the choice of hosting, it all depends on the space that needs to be allocated for the store - there is no need to save on content, because you will have to place a lot of photos of bouquets and arrangements. One of the main indicators of the good operation of an Internet resource is its availability at any time of the day, and this requires high server speed.

The domain name should not only match the activity, but also be easy to remember. It’s great if the number of characters in it is minimal. In fact, it is difficult to find a suitable option, but there is no need to give up, because the domain name is chosen for a long period.

In a word, the process of creating an online store is a painstaking task, so it is much better to take the help of qualified professionals so that everything works like clockwork.

We understand that to create a successful business: “Law Agency” you need to have special education and experience. But you might be interested in the guide:
Create successful business– this is important, but achieving success in your personal life is no less important: Read more >>

It is also possible to do business in such a way that an online store does not have a basic foundation. How does this actually happen?
The bottom line is that a bouquet workshop is being equipped that sells bouquets exclusively via the Internet. This approach to doing business has its advantages, because you don’t need to:

• - look for a landlord;
• — hire staff;
• — spend money on repairs and equipment of the store;
• — buy equipment;
• — to wage a zealous struggle with numerous competitors.

In principle, clients do not visit such a workshop, but still the possibility of such meetings should be provided for, for example, if a large customer comes across. From a financial point of view, the most the best option– renting an office in an inexpensive building.

The office should have a reception area, combined with an office containing equipment, and, of course, a workshop: florists work there and couriers await orders.

There is no doubt that the office must have a well-thought-out communication system, both mobile and local, since several calls can be made at the same time - each of them is very important, because this is the only source of income.

To be honest, in Russia this way of doing business cannot be called highly effective, so it is better to have retail outlets and create a virtual resource on their basis.

We think it’s wrong to create an online store that sells exclusively flowers. The online store also sells other related products very well. For example, you can create an online store for indoor flowers, an online store selling flowers in pots, an online store for artificial flowers, an online store for flower seedlings, an online store for flower vases, etc.

There are a lot of related products and even flower directions for which you can create several small online stores or combine them all in one mega online store.

The main secrets of competent organization of a flower business

If you are ready to open a profitable but risky business, familiarize yourself with some important aspects, which, in fact, will be discussed further.

Thorough study of the nuances of the market

There shouldn’t be any special problems for starting a business: you need to rent a retail outlet, register Required documents, order flowers from suppliers and you can begin your development. But still, first you should think through everything carefully, analyze the situation, find out whether there are many competitors and how strong they are.

Formation of the most popular assortment

Large turnover is the most important component of the flower business. Alternatively, the assortment can be traditional: roses, carnations, chrysanthemums, gerberas, tulips. Due to this “gold reserve” the owners of this business cover monthly expenses, that is, taxes, rent of a retail outlet, staff salaries. Why are roses the most profitable to sell?

Here we are talking not only about the subjective preferences of clients, but also about economic and biological factors. In simple words this is easily explained: a rose bush blooms without replanting for several years, but chrysanthemums have to be planted every year.

For a novice businessman, such knowledge will be very useful, because economic efficiency depends on it.

Good place for a retail outlet

The profitability of the flower trade directly depends on the location of the pavilion, store, or salon. Retail outlets near the metro, in underground passages and other places with a high degree of traffic are the fastest to pay for themselves.

Also, flower trade to some extent is of a momentary nature: a man walked past a store, saw flowers of extraordinary beauty, went in and bought them, although he had no intention of doing so.

Correct storage conditions for flowers

Flowers are a specific product; they will not wait long for their buyer and will simply wither. The period for their implementation is not very long, so for short term they must go from the supplier to the client's apartment.

The path begins with the fact that freshly cut flowers are cooled to a temperature of 0-8 degrees - this slows down chemical processes, plus, the flowers can be treated with drugs that slow down the rotting process. They are also placed in a nutrient solution of ascorbic acid or glucose, carefully packaged and delivered to the airport (of course, if we are talking about overseas deliveries).

While the plane is in the air, registration takes place customs declaration, after arrival, the cargo is inspected by customs officers and phytosanitary services, and after their approval, the flowers are released for free circulation.

In the first stages of doing business proper organization supplies and sales are the main tasks of a novice entrepreneur. This is where the main drawback of the business lies, since the maximum sales period for most types of flowers is a week. This means that an entrepreneur must calculate possible risks and order only the volume that will be sold on time.

Flexible pricing policy

Offering clients exclusively expensive and exotic flowers is inappropriate, because not everyone has the same financial capabilities. It’s good when the client can purchase a cheaper option, for example, buy flowers wrapped in wrapping paper. But richer people buy arranged bouquets, and then pay additionally for the services of a florist designer.

The fruits of activity must be visible

What does this mean? Of course, we are talking about participating in various exhibitions: on the one hand, you show what you are capable of, and on the other, new clients are attracted.
If the business is already well developed, you can act as a sponsor at some event - designers decorate the hall, make bouquets for presentations, thereby advertising their skills.

Flower business– a serious activity that requires maximum attention, knowledge, and skills. Practice shows that the costs pay off in about a year and a half, so with a sound mind, you can achieve good results. Luck favors brave and determined people, and those who don’t take risks don’t drink champagne, this is a well-known fact.

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