A fashionable word that last years has become almost the flagship of small business. They follow those who created the brand, created the name and developed the working mechanism for making a profit. The increase in the solvency of the population a couple of years ago gave a powerful impetus to the development of trade in.

Among children's stores with a name, there are many who are involved in franchise schemes. However, it is worth immediately making a reservation regarding terminology. From the point of view of the legislation of the Russian Federation, such terms as “franchise” and “franchisor” do not exist. Legal relations between the franchise owner (franchisor) and the franchise user (franchisee) are built in accordance with Chapter 54 Civil Code RF "". It is this concept that most closely corresponds to that taken from in English the word "franchising".

An entrepreneur preparing to purchase a franchise and open, for example, a store, should be aware that the format of the franchise agreement is illegitimate. Traditionally, a commercial concession agreement is used. As an alternative, a license agreement is widely used, the legitimacy of which is secured by the legislator.

The commercial concession agreement, being within a fairly strict legislative framework, imposes significant restrictions on the franchisee, while simultaneously providing him with more protection from unlawful actions of the franchisor.

A license agreement is less bureaucratic and gives the franchisor the right to independently determine the rights and obligations of the parties and establish liability regulations.

Today, the problem of franchisees being exposed to low-quality franchises is a very pressing issue.

The purpose of this article is to analyze and understand what are the pros and cons of a franchise offer using the example of such a niche as the sale of children's clothing.

Work in large network with a well-promoted name and well-established business structures allows you to save money and time.

But the very opening of a children's store under a franchise can be more expensive, and in addition, certain restrictions on conducting business are imposed. However, this commercial area is actively developing among both foreign and domestic brands in the world of children's fashion.

Relevance and features of running this business

Opening your own children's clothing store or a store with a franchise brand is quite affordable; you just need to decide on the appropriate market segment and choose the optimal economic approach.

The attractiveness of this type of trade is obvious, since you do not have to buy expensive equipment and acquire additional specialization. The product itself, children's clothing, has always been in demand, and trade quality clothes can regularly generate income.

When planning to open A children's clothing store should plan indicators depending on investments, taking into account the following points:

1. Site for organization: monthly rent from 20-40 thousand rubles (small store).
2. Regular purchase of goods, investments per square meter can range from 10 thousand rubles.
3. In summer it is possible to fill up to 40 units per 1 square meter, in winter - up to 30 units per m².
4. The larger the populated area, the larger the area of ​​the store. For example, an area of ​​90 sq.m is recommended for a settlement of up to 300 thousand people.

To open such a business, you will need to conduct market research, develop, draw up a clear one and be prepared for an initial investment of 350,000 rubles - for paperwork, rent paid for several months and a minimum purchase of goods.

When mastering the children's clothing niche, you can go a slightly different route, targeting a more economical buyer. So, for example, open your . For its launch and operation, the requirements and standards will differ in their budget. Such a business can be developed with minimal starting investments even in times of crisis. The cost of equipping the premises will range from 25 to 150 thousand rubles.

With the estimated costs of opening and the first month of operation being 100 thousand rubles, income can be about 15% of sales.

Costs with proper business management are about 6 months.

Features of opening this type of business as a franchise of a Russian and Western company

The variety of franchising offers from both Russian and Western companies creates the problem of choosing the right option for yourself. And this concerns not only the size of the initial investment and subsequent “bondage” (royalties) for the partner, but also the reliability of the enterprise offering the franchise.

Prices for a Western franchise of a children's clothing store are usually higher Russian standard. Western partners who come up with an offer for their children's goods franchise usually sell the right to use the brand for no less than 2 thousand dollars. They position their segment as VIP-class goods.

Russian entrepreneurs have managed to succeed in the competition and often refuse to set the price of a franchise, “raising” its cost with the conditions and requirements for running a branded business. Yes, VIP class Russian production may cost even more than the Western version, amounting to several million rubles as an initial investment.

In the case of working under a franchise, the entrepreneur has a guideline in conducting market research, conducting business, and a sufficiently high-quality product supplied from wholesale stores within the specified time frame.

In addition, with positive points of view:

• there is an opportunity to obtain a loan with a more acceptable interest rate;
• there are guarantees of obtaining customers who are ready to purchase products of this particular brand;
• more favorable purchasing price from wholesale stores;
• assistance from specialists in selecting premises for rent, decorating the store in accordance with the corporate style, and conducting advertising campaigns;
• Personnel training is carried out.

On the other hand, we should not forget that you usually have to pay for a franchise. The more promoted the brand, the more.

In the contract the franchisor's instructions are written down, which will need to be followed. An entrepreneur needs to be prepared:

• rent a room located in a public area (from 70 thousand rubles per month);
• strictly adhere to the concept of the store of this brand (the design of the store can take from 300 to 500 thousand rubles);
• carry out regular purchases of goods (in the basic set from 500 thousand rubles);
• regularly send network owners reports on their activities;
• pay a monthly royalty throughout the entire cooperation.

The start-up fee includes not only the acquisition of the right to work with the brand, but also the full purchase of goods and equipment, rent or purchase of a place for trade.

Many well-known Western and Russian brands offer their franchises: Next, Orby, KANZ, Acoola, La compagnie des petits, Stilnyashka, Veselo Shagat, Ivashka, Crockid, Choupette, Izabella Baby and many others.

Various brands are opening their boutiques everywhere, not only in Moscow and St. Petersburg. So, trademark Jerry Joy is expanding its presence in Krasnodar, Cherepovets, Samara, Chita, Krasnoyarsk, Yekaterinburg and some other cities. Stilnyashka plans to open at least 50 stores every year.

When opening a franchise store, you should focus on the purchasing power of people living in the region - in areas remote from the center it is usually lower. And also learn about established competing companies.

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Review of the most popular offers

Next

Children's stores of the English brand Next have been represented on the Russian market since 2006 and offer a wide range of clothing, shoes and accessories in a comfortable and original casual style, all of high quality. Favorably distinguished by democratic pricing policy, the brand has an additional line of high-value products.

The amount of investment, lump sum and royalty is not regulated and is individual in nature. Room area from 50 to 250 sq. meters. We work with both legal and individuals, having real experience trade in this area.

The expected payback period for the franchise is 17-18 months.

Ivashka

The stores of the Russian manufacturer of high-quality children's knitwear from the city of Ivanovo have been operating since 2006, opening new branches throughout Russia (currently 14). The stores have a wide range of children's clothing for children from birth to 12 years. The company's policy is flexible, offering franchise cooperation on mutually beneficial terms.

So, entry fee and royalties are missing. It is possible to use software for trade management. Deferred payments and receipt of goods for sale are provided. Possibility of opening a retail store in the region (website – free).

Area requirement – ​​from 30 to 50 square meters. meters.

Calculated payback business – 14-16 months.

Duckling

The Russian brand “Utenok” is one of the most attractive franchise business options in the Russian-made children’s clothing segment. Start-up capital 150-198 thousand rubles.

Small room area 15-20 sq. meters, in a busy place. There are no advertising fees or royalties.

Estimated payback – 6-7 months.

KANZ

Network practicing retail sales high quality children's clothing, will require from a potential partner:

• premises of at least 80 square meters;
• franchise payment in the amount of 2,500 thousand rubles (no other payments).

In addition to meeting company standards and regular reporting, the partner will need to accept pre-orders of collections 2 times a year. The partner is given the opportunity to set a high markup.

Calculated payback– from 18 months.

Acoola

The Russian children's clothing brand (for children from 2 to 14 years old), promoted since 2010, has more than 150 of its own and 50 franchised enterprises. Franchise does not imply lump sum and royalty payments. The required size of retail space is from 120 square meters.

Initial Investment to create a children's clothing store Acoola will range from 1,000 to 3,000 thousand rubles.

Expected payback period franchise – 6-9 months.

The franchise offer from Orby is discussed in the following video:

Sports children's clothing

Stable network sports stores Forward brand, which guarantees business stability and risk minimization. The room should be from 50 to 100 square meters. Wherein additional condition is that the partner has 20% of the warehouse space.

Start-up investments 2600 thousand rubles.

Monthly turnover store - 200 thousand rubles.

Stated payback investments – from 16 months.

Features of opening an online store

When working as a franchise, it is quite relevant to open an online store at an existing outlet. But even if there is no place for trading, you can think about opening an online store for quick start business. According to statistics, about 60% of users make purchases online.

The volume of investment will depend on the requirements of the franchisor and the positioning of its exclusivity.

In case of work with foreign partners investments can be about 140-400 thousand rubles, in the case of working with domestic partners - much less, and sometimes free of charge (when organizing a retail outlet, for example).

In some cases you need to pay an entry fee and royalties, in others you don’t.

The return on investment on average is the same as in the case of opening a real children's clothing store - from 16 months.

Let's consider the possibilities for creating an online store that the brand represents Isabelle Baby, positioning exclusive premium children's items.

Start-up investments – 400 thousand rubles.

Room requirement– from 10 square meters. Franchise cost – 70 thousand rubles.

Planned payback period– from 18 months.

The site design is the same for all countries, with information updated for each country. The site has a built-in agent program that awards special bonuses to agents. This franchise allows you to independently determine the volume of working capital (from 8 thousand dollars). Products are ordered through a special partner website. There are no restrictions on purchases. The franchisee determines the markup amount independently.

You can sell products from other suppliers on the site, but in a volume of no more than 30%.

Currently, few children's clothing brands are ready to offer the opening of their own online store. Most likely, this will be a common website of the brand, where information about the coordinates and details of the franchisee partner will be located. An order from such a site is controlled by the franchisor, and its execution can be delegated to a partner company in a specific region, if this is provided for by the terms of the concession agreement (license agreement).

An overview of the conditions of several more franchise offers is presented in the following video playlist:

The City Mama franchise is federal network online stores selling children's clothing, accessories and underwear for children. The amount of investment required for launch here is 30 thousand rubles (a fairly low amount when comparing the franchise with other similar ones). Of course, other business indicators must also be taken into account. Royalty in this case is paid in the form of 5 thousand rubles per month, and the expected return on investment is about three months. Based on these indicators, it can be calculated that the partner’s net profit will be about 10 thousand rubles per month. It is possible that it will increase over time, but in this case you will have to constantly invest. At the same time, the parent company provides comprehensive technical support partner for a specified fee.

It is also important to take into account the services provided by the parent company. In particular, the partner is provided with all the advice on how to conduct business competently, assistance is provided in purchasing goods and there is the opportunity to receive goods for sale. That is, even in the absence the required amount money, an entrepreneur can take large volumes of products.

Some companies often require that only their product range be sold. In this case, there are no restrictions on purchasing goods from only one company - at his own discretion, the partner can purchase and offer products from other suppliers. Consequently, this approach will significantly increase profits if desired.

Separately, it is worth mentioning the possibility of expanding the field of activity. The fact is that here you are granted the right to exclusively work with a company in your city. Based on this, the franchisee will no longer worry about one of the other partners taking away some of the clients.

Having a catalog website allows you to get great benefits from the very beginning. The partner is given a ready-made online store in which the product catalog is fully formed. That is, an already working website is purchased and you only need to attract customers to it. As a result, the partner starts in business with minimal effort.

The advantages of a franchise are low investments and extreme ease of operation. Obviously, even a newbie in business can cooperate with this company. At the same time, you can engage in sales even remotely.

There may probably be some negative aspects here as well. It turns out that earnings here can be quite low and, moreover, even in the case of the most successful trading, it will not be possible to significantly increase them. Again, a significant investment in advertising may be required and this may negatively impact the bottom line.

Jerry Joy

Jerry Joy opened in 2011 and now sells clothing for children aged two to twelve years. The amount of investment to start a business is 1 million rubles - this amount can be called average if you compare it with the offers of other similar stores. As for the payback period, its period is approximately ten months. It turns out that the approximate amount of net profit is about 100 thousand rubles per month. There is no lump-sum fee or royalty in this franchise, therefore, the partner pays exclusively for the product.

It is important to know about all the related services that are purchased along with the franchise. The franchisor company, together with its partner, goes through all the stages of opening a store and provides support in the future. Taking this into account, we can say that even a novice entrepreneur will not be left alone with his problems - the parent company will help take correct solution in difficult times.

Used in this case and debugged logistics system. When cooperating under this franchise, we guarantee as soon as possible supplies. As a result, the most popular products (especially in season) will arrive at the store on time. Thanks to this approach, without a doubt, customers will always find exactly what they need.

Employee training is also provided here. As a result, it will be possible to hire even people without experience. All recommendations for work and schemes for running a full-fledged business are given. Competent advice from the company helps to avoid serious mistakes in the future. Obviously, with these actions, the development of the new store will proceed quite quickly.

Among other things, the partner receives marketing and Information support. This means, first of all, work to attract clients. In this regard, the entrepreneur significantly saves on advertising. No need to work it out anymore marketing strategy, because everything is already planned and organized at the highest level.

Considering all of the above, we can highlight the advantages of a franchise. First of all, it is worth noting the comprehensive assistance of the company and the absence of a lump sum fee. All products are supplied directly from the manufacturer, so their cost will be as affordable as possible. Due to this, of course, a significant amount of time is saved, especially since the company undertakes obligations for prompt delivery.

It is natural that there are obvious disadvantages to this franchise. Apparently, earnings here can directly depend on the traffic of the store. Additional investments are possible in future work. It is likely that in some periods the profit may change, and sometimes to a lesser extent. There are no and cannot be any guarantees of stable earnings, so the entrepreneur is taking a significant risk with his funds.

VITACCI Kids

VITACCI Kids is clothes and shoes for children. The company was founded in 2007 and now has thirteen franchisees. To start a business under this franchise, you need to invest from 1 to 2.5 million rubles. Additionally, you don’t have to pay any fees or royalties – it’s purely a pure investment. The payback here is about one year. Considering these indicators, we can assume that the average partner’s earnings are about 150 thousand rubles per month. Of course, in each case the indicators are individual, but in general they are approximately the same.

By purchasing a franchise, a partner receives a proprietary IT system with which you can track all business processes. The use of such technologies is, without a doubt, the basis of all modern species business. This approach will allow you to monitor the operation of the store remotely - this, of course, is very convenient for franchisees.

In this case, there is also the possibility of installment purchase. That is, even in the absence of a large sum of money, an entrepreneur can successfully take a product for sale and only then pay for it from the profit.

Another noteworthy point is that the parent company promises prompt shipment and various discounts for the partner. Based on this, we can say that the company is quite loyal to its franchisees.

We also provide assistance in selecting and assessing suitable retail space. A project for the future store is created individually. The parent company also helps in forming the product range (taking into account all the features of the store).

Help in advertising is also of great importance - this is done here too. In particular, the partner is provided with comprehensive marketing support, training and consultations on emerging operational issues. A company specialist comes to the opening of the store. Partner participation in specialized exhibitions is possible.

It is also important to take into account the requirements imposed by the main company on the franchisee. For example, if you plan to open a clothing and footwear store under this brand, then the area of ​​the premises must be at least fifty square meters. If you plan to open only a shoe store, then its area should be at least twenty-five square meters. Of course, it is important to follow these recommendations, otherwise it may negatively affect the store’s profit.

The advantages of the VITACCI Kids franchise are very obvious. Considering the time on the market and the number of franchisees, we can say that it really makes sense. Also here we can mention comprehensive support and the absence of any hidden/additional fees.

Before purchasing a franchise, you should also pay attention to its disadvantages. First of all, this is a fairly high volume of investment and a long payback period. It is likely that further cooperation may require working capital.

Stillini

Stillini stores sell clothes for children aged from two to fourteen years. The company was founded in 2004 and now has sixty franchisees. To start this franchise, an investment of 1 to 3.5 million rubles is required. According to unofficial data, a net income of 80 thousand rubles is expected.

A distinctive feature of a franchise is the presence of its own production - this allows you to save significantly when comparing offers with other similar options. This approach, without a doubt, allows the entrepreneur to save himself from many costs.

An exclusive for a specific territory is also provided, that is, even if the company has other franchisees, they will definitely not work in the partner’s city or district. There is also the possibility of deferring payment for goods. There is also flexible system discounts, which allows you to create an assortment individually. By the way, in total there are about one and a half thousand product items.

The franchisor company also searches retail space. As a result, the partner significantly saves his time. Thanks to this, again, you can choose best option for reasonable money. It is important to consider that the final profit may depend on this.

Visualization of a target, as is known, allows you to noticeably bring it closer. Before opening, it is also important to know what the outlet will look like in the end. For this purpose, in fact, the design of the future store is being developed. As a result, it will be possible to calculate other details.

For efficient trading, as is known, is required modern equipment. The franchisor company provides POS materials and all the necessary printing products for successfully working with clients. This also makes it possible not to spend money on advertising and information materials.

An entrepreneur can start here even without practical experience in trade. A team of specialists from the parent company comes to launch the store - this allows the entrepreneur to get rid of many difficulties.

There is no need to worry that without knowledge it will be impossible to open a business. Training is provided for store staff and the franchisee himself. Naturally, at this stage all related consultations are given.

The area of ​​the premises to open a Stillini store should be from forty to one hundred and forty square meters (it all depends on the selected product segment). The company does not specify any other requirements, but there is a possibility that it is better to locate the store in a place with high traffic.

Taking into account the above information, we can say that the Stillini franchise provides a full range of services that are only possible in this area. By receiving full support from the main company, the entrepreneur saves himself from many difficulties when opening and working.

It is important to consider possible disadvantages that may appear during further work. As with other similar franchises, working capital may be needed at some point. Naturally, a lot depends on the location in which the store opens. It is likely that if traffic is poor, profits will be very low.

De Salitto

The Italian brand De Salitto is quite popular - this company dates back to 1993 and, therefore, it has already proven its worth more than once. Currently, more than fifty franchisees work with this company. The target audience– children aged from two to sixteen years. The clothing style is closely related to luxury. In total, the assortment includes more than one and a half thousand items, and new collections are released four times a year. The clothes offered can be both casual and festive.

Opening a De Salitto store will require investments from 200 thousand to 5 million rubles. There are no royalty or lump sum fees charged - a completely pure investment in the product. The invested money, according to the franchisor, is returned in about one and a half to two years. The franchisor company, in turn, provides all the necessary advice, provides equipment and advertising support. Personnel are trained in sales techniques and corporate standards.

The area of ​​a De Salitto store must be at least fifty square meters. It is important that the department is located in a busy area of ​​the shopping complex and close to children's play areas. As for premises located in a separate building, they are considered on an individual basis.

A wide age range of the target audience and a large collection of clothing are undoubtedly advantages of the De Salitto franchise. It is also worth noting the relatively low entry threshold. The above figures look noticeably lower than those of other franchises in this area.

If we talk about the disadvantages, we can note possible reduction earnings in a given season. Naturally, there is also a likely need for additional investments in further activities. If the entrepreneur does not have the required amount of funds, there is a high probability that he will have to suspend the operation of the store.

Green Apples

The Green Apples company is a representative office of the German company Lotties GmBH. The company began its work in 2010 and now has two franchise stores. For successful start here you need from one and a half million rubles, and the average payback period takes about two years.

Green Apples stores sell not only children's clothing, but also shoes. You can also find educational toys and cosmetics here. The sale of goods is carried out under exclusive rights. At the same time, in the catalogue, buyers can find products from the largest European brands.

To start cooperation under the Green Apples franchise, you must rent or own a premises of forty to one hundred and fifty square meters. It is important to locate the store in a large shopping complex that has a children's play area.

The parent company provides advice on all working issues, and it also conducts training for sellers and introduces the partner to all work schemes. Branded retail store equipment, right down to hangers and information materials. During the cooperation, a modern IT system is also used.

The advantage of a franchise is a wide variety of products that allow your children to purchase not only clothes, accessories and toys. Based on this, we can say that profits can be stable almost always. A large selection of products may attract representatives of other target audiences.

Among the disadvantages, we can mention rather poor recognition in the market. Still, there are very few stores under this name now, so it is likely that the number of customers will also be quite low. There is also a possibility that the partner will have to invest a much larger amount of funds than stated in the franchise information. As you know, the volume of investment greatly depends on how popular the chosen shopping complex is.

Magic of Childhood

The Magic of Childhood company has been operating since 2005. Today it has nine franchise stores. Target audience: children under sixteen years of age. Stores under this name sell clothes from leading Italian brands, which are relevant for different seasons and all kinds of occasions. To open your own “Childhood Magic” department, you need to invest from 2.5 to 3.5 million rubles.

The parent company provides branded discount cards, packages, business cards and badges for sellers. It also undertakes obligations to deliver goods from Europe to Russia. The company's employees provide assistance in preparing a preliminary order and calculate occupancy point of sale. Throughout the entire period of cooperation, methodological and consulting support is provided. To successfully attract customers, a centralized advertising campaign is used. Unified network promotions are also carried out. Among other things, the franchisee is provided with assistance by the company’s personal manager.

Of course, the partner must comply corporate standards company and adhere to the terms of the contract. To run a business under this franchise, a premises with an area of ​​at least eighty square meters is required. There are no longer any additional requirements for the partner.

Let's look at the specific advantages of this franchise. Considering the time it has been on the market, the company can be called quite proven. Having established itself in this area, the company may well have a good flow of target customers. The federal marketing program, in turn, allows it to attract buyers even from other cities.

It is also important not to forget about the disadvantages that may be identified in the process of working under this franchise. For example, this may be the need for new investment to maintain sales. Perhaps the profit will seriously depend on how well the partner has placed his store.

For a novice entrepreneur who is interested in developing a children's clothing store, working on a franchise with large company will prove to be very profitable and successful. The opportunity to learn from the owners of the network and work under a well-known name helps make the business as profitable as possible.

Advantages of opening a children's clothing store as a franchise

Main advantages:

1. 1. It is possible to take out a loan for business development, since the franchisor often cooperates with a large bank that charges partners a favorable percentage.
   2. Brand popularity, with whom the franchisee cooperates. The concept of the store is known to customers, the company’s reputation is high, so the businessman is guaranteed to receive customers who are ready to make a purchase.
   3. High quality products from warehouses. The franchisor has long established relationships with wholesale stores that sell goods at a competitive price, and the quality of the material is always excellent.
   4. Free consultations from the company. Specialists provide a design project for a store decorated in a corporate style, help to conclude a lease agreement, make a preliminary assessment of the premises, and help you choose the best option.

Staff training is provided separately, often free of charge or for a small fee for the businessman. Consultations are provided, a store development plan, and the franchisor's sales experience are provided. Business is carried out according to a ready-made and pre-successful plan with support from the company.

Franchises of children's clothing stores in Russia

Total Look

Conditions for launching your store:

1. A one-time initial purchase of goods is required. There is a 10% discount on the price.
2. Without taking into account the commodity content, investments amount to 12,000 rubles per m².
3. Fully filling a store with goods will take up to 15,000 rubles per m².
4. Usually it is possible to fill up to 40 units per m² in summer; clothing for the cold season takes up to 30 units per m².
5. The area of ​​the store is calculated depending on the locality chosen for the store installation. For a population of up to 300,000 people, 90 m² is required. If people live above this mark, an area of ​​more than 120 m² is required.
6. If the premises are equipped in a shopping center, its total area must be at least 15,000 m².
7. The store should be located near children's centers or baby goods stores, preferably different from the profile of the Total Look branch.
8. Showcases must be completely open for viewing, so it is allowed to make the façade only from transparent material.

Another franchise of children's clothing stores is described in this video:

PlayToday

Conditions for purchasing and maintaining a store:

1. Constant update large assortment, supplying goods for every taste, variety of elements.
2. The interior is laconic, but practical and high quality. It should not be done in bright colors, as it is imperative to emphasize the quality and beauty of the goods provided.
3. Staff must actively cooperate with customers and provide any assistance regarding the purchase of goods.
4. The fitting rooms are built so that both children and their parents can enter freely. Very young customers also come to the store and cannot dress properly without the help of their parents.
5. The play area is equipped with all the toys children need.

Additionally, there is a sofa or soft carpet, and on one side there is a large TV for watching cartoons.

Features of working under a franchise

The franchisee must follow all instructions from the franchisor. They are prescribed in advance in the contract. We need to immediately discuss the nuances and deviations from the network rules.

1. The store concept must strictly correspond to all points of sale of the chain, since they represent a single brand.
2. The franchisee constantly sends reports to the network owners about the store’s activities.
3. Conducted free consultations on running a business, assistance is provided in the correct implementation of all activities related to a children's clothing store, which is very convenient for inexperienced businessmen.
4. The start-up fee includes not only the acquisition of the right to work with the company, but also the full purchase of goods and equipment, rent or purchase of space for the store.

Sometimes it is necessary to pay royalties every month throughout the cooperation.

Calculation of approximate costs for starting a business

Renting a retail outlet will cost, depending on the chosen city and area of ​​the premises, in the amount from 70,000 rubles to 300,000 rubles and higher.

Franchisors often note that with a small city population, the store area may be smaller, and the rent may not be regional center will cost much less.

Hiring personnel with the appropriate qualifications and willingness to learn how to work according to the standards of the franchisor company will cost at least the total average salary for the required positions.

In order for employees to listen to the opinions of customers and act as consultants of their own style, it is necessary to increase salaries and accrue bonuses, for example, a percentage of sales.

Decor trading floor and the external design of the premises must be made consistent with the standards of the entire network, which is often difficult due to the rarity of materials or their high cost. The development and design plan is provided by the franchisor, so the services of a specialist are not needed, however, the purchase of all materials and repairs falls on the shoulders of the franchisee.

You need to count on an amount of at least 300,000 rubles, if the franchisor asks you to maintain your own style only in the store sign and in the interior decoration.

Equipment, such as stands, is often purchased in bulk. Often the franchisor provides contacts where you can purchase equipment in the style of stores throughout the chain at reduced prices.

If the owner of the company is not too demanding, you can get by with an amount of 100,000 rubles, but if you open a large store and comply with the standards of a well-known company you will have to spend 200,000-500,000 rubles.

Additional elements, such as a children's playground and bright fitting rooms, are also purchased by the franchisee. Depending on the quality of the interior items, the price may rise significantly.

You will have to spend time and purchase the goods of proper quality and at a reduced price if you want to save money. Elements for a children's corner will cost no less than 50,000 rubles, and beautiful fitting rooms must be purchased as a set, then, for example, four pieces with a rigid frame (not with a curtain) can be purchased at a cost of 200,000 rubles.

Purchasing goods in a basic set can cost from 500,000 rubles and even lower, but you should not limit yourself to the standard set. A varied selection of different clothing items, not just the most popular items, will help win over visitors.

Profitability

A children's franchise store is usually opened by novice businessmen or those who do not understand this field.

Thanks to interest in promoting the outlet and consulting support from the franchisor, a person knows that his the investment is almost guaranteed to pay off. This aspect already speaks in favor of profitability.

Opening a children's store as a franchise costs a businessman no less than starting his own business.

Saving options appear Money and time, since there is no need to look for suppliers, contacts with them have already been established by the owner of the company, there is no need to carry out large-scale promotions, because the trade name has already been promoted. Working in a large network is always more profitable, because in addition to well-established business structures, there is also a large influx of clients who trust the company.

/ Children's clothing franchises

Children's clothing franchises

In the section selected ffranchises of children's clothing stores, teenage clothing, clothing franchises for newborns, "economy", "medium" and "premium" classes - these are casual clothing, school uniforms, festive clothing, shoes and accessories. Send a request to each brand to receive from them detailed conditions cooperation, compare them and choose the ones that suit you best.

Children's clothing franchises

PlayToday franchise

The PlayToday store franchise is a guarantee successful work with stable demand for children's goods and a system of bilateral investments.

One of the significant advantages of working under the PlayToday franchise is the lack of investment in purchases; product content is provided FREE of charge on sale terms. Unsold remains are returned to the company's warehouse. The store's assortment includes a complete wardrobe for children from 0 to 14 years old: shoes, clothing and accessories.

High quality products, following fashion trends and affordable prices cause high demand from buyers, making them your regular customers.

Investments from 1,400,000 rubles.

Payback from 18 months

Button Blue Franchise

The Button Blue children's clothing store franchise is a brand franchise of one of the most famous children's clothing manufacturing companies, Gulliver.

“Button Blue” offers customers clothes in the “average” price category, and in terms of quality in the “average+” category. Their demand is the highest and most stable.

The markup on goods reaches 200%. Combined with the relatively small investment and many other advantages of the Button Blue franchise, its purchase becomes your profitable investment.

Investments from 2,000,000 rub.

Payback from 9 months

Silver Spoon Franchise

Franchise of the children's clothing store "Silver Spoon" with a high margin of 25-50% of turnover, without entrance fee and royalties.

You can open your children's store the Silver Spoon franchise lasts only 1.5-2 months. Thanks to own production clothing, the product margin reaches 150%, while product content is provided on exclusive terms and at low prices.

The franchisor will help you choose a good location for the store and negotiate with the landlord about best conditions rent, train and train employees, provide marketing and promotional support.

Investments from 4,500,000 rub.

Payback from 12 months