Car service has always been a profitable business, in our time, when there is a car in almost every third family, this topic is more in demand than ever. In our country, a motorist should not only be able to drive a car, but also be a little auto mechanic.

It’s one thing to change candles, change a light bulb, almost every owner of an iron horse can do it, another thing is to repair the chassis, it’s better not to go into it yourself and trust the professionals. I propose new idea business
for the repair of running gear and the provision of wheel alignment services.

Why camber adjustment? First, it's mine
personal observation and a problem I encountered while being
motorist; secondly, any suspension repair inevitably leads
to adjust the alignment, and the suspension, unfortunately, is one
from the most painful places in almost any car;
thirdly, if the alignment is not adjusted in time,
you can be left without wheels in the truest sense of the word, because. on
rubber will begin uneven wear, which will lead to the purchase
new tires for the car, which is disproportionately more
cost rather than timely adjustment
collapse-convergence.

And one more important detail - relatively small
capital investments in the organization of such a business and
quick return on investment. We have a city of millions, and,
as I thought, there are a sufficient number of car services, but a couple
weeks of dealing with a serious repair of his car,
I realized that this is not so.

There is a queue at every service, even the elite ones.
car services engaged in the repair of expensive cars do not sit without
clients. Before you write this idea and put it on
general discussion, I deliberately traveled more than a dozen
car services and in each of them I was once again convinced that this
a profitable business, which in the near future I will turn into
reality, but in a more serious form than I have described here.

Costs: rental of a box with an area of ​​50 sq.m. = 5000 rubles,
wheel alignment equipment = 25,000 rubles, consumables
materials and tools = 3000-4000 rubles. We are hiring a locksmith
terms of 50% to 50% of the profit.
In total, about 35,000-40,000 rubles are needed to open a business.

Calculate profit:
The cost of adjusting the wheel alignment in our region
ranges from 200 to 800 rubles, depending on the steepness
company and equipment on which the adjustment is made.
Let's take the minimum cost of 200 rubles.

On average per hour
adjust two cars, total for an eight-hour working
bottom - 16 cars, for greater certainty we will take 10
cars per day, 10 times 200 rubles, we get 2000
rubles a day, we give half of this amount to the locksmith, total
clean we have 1000 rubles a day or 30,000 rubles a day
month.

In two months of work, we more than pay back all the invested costs.
In addition, it is worth considering that the salary of a locksmith can be reduced to
30%, and increase the cost of work up to 250 - 300 rubles, the more
we will increase the profitability of the business.

This idea came to mind after I once again
repaired the suspension of his car and drove around half the city in
looking for a free razvalchik, but never found. In every
car service in line for 3-4 cars and not only for
collapse-convergence.

In this case, as potential clients costs
consider the owners of our native Zhiguli and inexpensive
foreign cars, mainly of Japanese production, and such
for example, in our city, probably more than 70-80% of all
car owners. In addition, due to the annual increase
there will be no end-of-life car fleet, at least
car service, located in a good location, not far from the highway
will not be without work.

With luck, you can organize a network
such car services throughout the city with more expensive
equipment and for people with different levels prosperity.

In order to start your own business, you don't need much. Initially, just a passionate desire to earn, diligence and determination is enough. If you have firmly decided that it’s simply impossible to live the way you used to, and your business ideas that have been accumulating in your head for years are simply obliged to be implemented, it’s time to start taking action.

Nothing is impossible for those who have the desire to earn. Have you heard about people starting their own business with little trade tent or, for example, from a garage converted into a car repair shop? In order to start earning, it is not necessary to have a huge starting capital. You can start your own small business in a garage without acquiring expensive franchises or acquiring a staff employees. Initially, a small fraction of investments, improvised materials and an ordinary technical room, such as a basement or garage, will be enough.

What business to open in a garage? Consider simple but effective options available to absolutely everyone.

Is the so-called "garage business" possible today?

If you are a professional auto mechanic and just tired of working for a penny, enriching someone else's uncle, then you probably often come up with ideas about starting your own business. There is a garage, hands and head are also in place - try to start from scratch. Is it real? Quite!

Properly distributing the workspace, organizing a narrow-profile car repair, which will require almost no costs other than your skills and abilities, you will eventually be able to create your own clientele and even claim to be a successful entrepreneur. But that's all later. And first you need to solve the dilemma: "Business in the garage - is it a myth or a reality?".

Worried about the legality of your plans? If you want to initially just practice without documenting your activities, so to speak, take a closer look at the clientele, weigh the demand for this type of service, etc., then you can wait a little with the package of documents necessary for opening. In the future, this issue is resolved without much difficulty.

Equipment for a garage business is another matter, and we will return to it later. The same applies to payback periods.

The garage business is real way make money in an hour when all other methods are simply not as effective.

How to use a garage for business?

There are tons of garage small business ideas out there, and none of them are new! After thinking carefully, you will understand that in the garage you can equip a mini-car service, convert it into outlet, create a workshop for the production of furniture in it, announce the storage season for tires, tyres, bicycles, etc. You can also rent a garage for a decent monthly fee.

Still do not believe that the garage can be very effectively used to earn money? Let's take an example: an amazing art space has been operating in St. Petersburg for a long time - a modern art gallery, organized in an ordinary garage. Amazing, isn't it?! Among dozens of gray, outrageously similar garages, someone managed to place an art gallery. Based on the inexhaustible crowds of people storming the creative exhibition of contemporary artists, we can assume that this is more than profitable! What were the costs involved? All that the owner of the miracle garage did was decorate it with bright colors, thoroughly cleaned the room and made shelves for the exhibition "exhibits". All!

Judge for yourself how much effort, time and money a person has spent, and what he has now.

Do-it-yourself auto repair shop in the garage is one of the proven methods!

In order to open a repair shop, you need time to prepare. If you immediately decide to legalize your activities, then you will need to take a certificate of conformity, which gives you the right to perform the types of work you specified, as well as conclude an agreement with the chairman of the cooperative to which your garage belongs. Also an important aspect will be the permission of Rospotrebnadzor.

As for the licensing of these services, starting from 2011, such a procedure is no longer mandatory for car services.

Having certified your work, you need to think about the equipment. The most elementary things for any car service are a lift, the ability to drive a car onto an overpass, and the presence of an installation for the implementation of wheel alignment. It is not expensive and not troublesome, just order what you need in any online store specializing in the supply of such equipment.

The terms of organizing such a business will vary from a few weeks to 2-3 months. It all depends on collection. necessary documentation, as well as the delivery of equipment and its debugging. Payback at successful start your work is guaranteed for the next 2-3 months.

The idea to develop a garage business certainly has its advantages and disadvantages. But the answer to the question: is it possible to take and open in an ordinary garage that has been empty since you sold the car, for example, to your own auto repair shop, is unequivocal. Of course it's real!

One of the possible ways to earn money: the production of furniture in the garage.

Are you a born woodworker, can you make an excellent table, chair, bedside table and other household items out of a piece of log? Then the idea of ​​organizing your own carpentry workshop is just for you.

The production of furniture, of course, requires certain costs, but the timing of opening such a business, as well as its quick payback, indicate that it is still worth a try.

The necessary documentation for the implementation of your plans is a mere trifle. Those wishing to open a production for the manufacture and repair of furniture must open an activity from Group 36.1. Next, you need to assemble simple equipment for work and, if necessary, take care of support staff.

As a rule, this business idea quickly pays off, since investments in this business practically none is required. Just advertise certain types of work and wait for the first order.

People today often resort to the services of repair and custom-made furniture, as the prices in specialized stores, to put it mildly, are not encouraging.

Please note that this type of business is only suitable for people who have special skills and understand what this type of activity is.

Seasonal storage of bicycles, tires and various equipment.

Unfortunately, for many residents of megacities (and not megacities too), there is a problem of lack of free space in the house. Well, if the apartment has some kind of storage room. But what if there is none? This is where your business idea can come in handy with opening a warehouse for storing things in your garage.

What is needed for this? Let's try to list all aspects:

1. have a fairly spacious garage, not cluttered with various rubbish;
2. if there is one, but you yourself have too many “necessary” things - try to get rid of everything superfluous as much as possible and clean the room thoroughly;
3. it is necessary to order stands for tires, as well as to equip a place for the safety of other people's bicycles.

As you can see, almost no investment is required from you. If you have a spacious garage and everyone around is storing their favorite bikes, skateboards, snowboards, car tires, etc. on dusty mezzanines, so why not make money on providing this kind services.

Install a good security system and just call the client to come to open or close your garage. Monthly, weekly or one-time fees for such services will be a great addition to your family budget.

The payback of this business begins with the first client. The advantages of this idea also lie in the absence of its legal registration.

Renting a garage, or how to develop your business.

Your idea of ​​renting a garage can be a good business. In cities, the number of cars has now increased, but not everyone can afford to pay for a place in an expensive parking lot.

If your garage is empty due to the lack of any equipment, then you simply have to put it into action.

Let's figure out who and what this area may need:

• the garage can be rented for parking a vehicle in it;
• as a warehouse for working equipment;
• for warehouse organization household appliances, commercial equipment etc.;
• a warm garage with certain amenities (sofa, TV, refrigerator) can be rented by car enthusiasts for their comfortable pastime.

If you do not have your own garage, but this idea is very to your liking, then you can easily get permission to build it.

In big cities, the permit and the construction itself will cost approximately 50,000 - 90,000 rubles, this money will be repaid in 2-3 years, since the average price for renting a garage is about 2,500-3,000 rubles per month. It turns out that you will receive about 35,000 rubles in a year and in a few years you will receive your stable income without any investment.

With the successful delivery of the garage in the future, you can increase the number of rented places and take up the construction of one or two more premises equipped for parking.

Trading in a garage - is it possible?

What can be traded in the garage? Yes, anything! If you are an avid entrepreneur at heart and want to start your own business, then it is not necessary to pay fabulous money for rent. retail space. If your garage is located in the city, you may well use it as a retail facility. Is it legal? Why not!

Based on the fact that "stationary garage boxes are objects of stationary trading network, who do not have trading floors", then, according to Art. 346.29 of the Tax Code of the Russian Federation, all taxpayers can carry out retail trade through such objects, calculating the tax base for UTII using a physical indicator of basic profitability.

The garage can easily be turned into a specialized wholesale base. The necessary costs for organizing such a business are minimal.

It would be best if you take care of the insulation of the room, organize a good security system, and also be able to bring video surveillance to the garage.

As for the design interior, then everything is very clear:

1. equip shelves for storing boxes and various containers;
2. bring an electrician to the garage;
3. take care of the proper advertising of your trading warehouse.

It is not always easy to start, but when the so-called “word of mouth” works, which “sounds” equally well in a small regional center and in a huge metropolis, things will go perfectly.

The payback of such a business will depend on your investments, equipment, etc. If you need an organization trading activities it is necessary to purchase industrial refrigeration units or similar expensive equipment, then do not expect huge profits in the next year and a half. If we are talking about the trade in automotive parts, your idea will pay off in about the same time. It all depends on what your investments and profits will be.

Is a garage business profitable?

Do you want to get a 100% answer to the question: is a garage business profitable? If the answer were so obvious, then every second would become the owner of a prosperous "garage" enterprise.

Judge profit small business in the garage is possible, based on many factors. If you are a goal-oriented person, you know what you want and are confident in your own forces, then with a high probability we can say that you will succeed. Do you know how to repair cars, and crowds of friends always come running to you for help and advice in this matter? Try to open a car repair shop, and if you are really a master of your craft, then in a month or two you will not end up with customers. Woodworkers, salespeople and just people who want to achieve something more - everyone has a chance to start their own business from literally nothing.

One thing is for sure: a garage business is inexpensive and allows people who are afraid of serious, dramatic life changes to “start up”.

Start slowly, do everything on your own, and you will see how people are interested in your small business. In time, you may have a great future!

Summing up, it can be noted that starting your own business can be not only a solid investment, buying a well-known franchise or opening a huge establishment. Try to create a name for yourself, organize and promote your family business. You need minimum cost and maximum effort. If you are capable of it - go for it!

Our suggested garage small business ideas are just some of the options. Consider opening a greenhouse in your garage for your wife's many plants, or raising rabbits, chickens, and ducks to sell. Perhaps you could be engaged in smoked products, basket weaving, making monuments or turning.

The choice, in any case, is yours!

Page 1 of 2

car service- This is one of the most common types of services in any city. Every year this type of business is gaining momentum.

In this regard, the issues of preparation are very topical. car service business plan. To familiarize users, we present car service business plan example for a small town, which you can download for free. The predicted payback period of the presented project is 3 months. Please note that the car service business plan is published in 2 parts.

BUSINESS PLAN

Name of the project:

Car service organization

Initiator of the project:Ways of Success LLC

This business plan is submitted on a confidential basis solely for making a decision on project financing and may not be used for copying or for any other purpose, as well as transferred to third parties. Please return the business plan if it does not arouse interest in participating in its implementation

Uyezdny

2010

1. Description of the project and specifics of the business

Ways of Success LLC is a company specializing in car maintenance. This enterprise will be located in the town of Uyezdny. The main activities are car washing, diagnostics, alignment, engine repair, tire fitting and other minor repairs.

Building

The car service will be located in a modular building. The advantages of a modular design are, firstly, its low cost, and secondly, the ease and speed of construction. The use of a modular building design will significantly save time and money on the construction of a car service building.

The building will consist of three modules docked together. 1st module - 2-post washing, 2nd - a common module for all other posts, 3rd - administrative and utility rooms. With the help of partitions, additional utility rooms and a bathroom are organized.

Design Description

The foundation is a shallow strip foundation.

The supporting frame is rolled metal (channel, angle, pipe).

Walls and ceiling - the ceiling and walls are made of sandwich panels based on isover insulation, the outer layer of which is a painted galvanized metal sheet. The thickness of the panels is 180 mm. Modules are delivered in full factory readiness with mounted lighting, heating and ventilation.

Construction time

Project development - from 15 to 30 days.

Production of modules at the factory - from 1 to 10 days.

Installation on site - from 1 to 10 days.

Main settings

Building area - 250 m2;

Height - 6m.

Production cost - 150 USD / m2

Characteristics of the services and equipment provided

The new car service plans to provide the following range of services:

Washing and cleaning the interior;

Change of oil;

Diagnostics and adjustment of wheel alignment;

Tire fitting;

Engine and suspension repair.

Thus, the new car service center will provide an almost complete range of services, except for those that require highly specialized knowledge and equipment, namely hull work (hull repair and painting, installation of additional parts).

The following is short description services provided by a car service according to the main parameters: the number of jobs, the required number of personnel, equipment and its cost, price, time for the operation

Washing

A 2-station car wash using mobile washing machines will be organized at the car service. The washing will be organized in a separate box, the area of ​​which allows washing two cars at the same time.

Number of jobs: 2

Required number of staff: 4 people during busy hours, 2 people at other times.

Price: about 150 rubles. for washing the hull, 400 rubles. for a full car wash with interior cleaning. 60% of the cost of work is the cost of cleaning materials.

Operation time: 20 minutes for a simple wash, 40 minutes for a wash with interior cleaning.

Equipment

mobile devicefor a hot wash of the Kranzle type and the same apparatus for a cold wash.

Purification systemdesigned for water purification and recycling, provides water savings: dirty water is cleaned and re-supplied to the sink.

Vacuum cleaner for interior cleaning.

Compressor for air supply.It is also used at other posts, in particular, at the tire fitting post. In this regard, it is planned to purchase the most powerful apparatus to provide the entire plant - with a capacity of about 1,000 l / min.

The cost of washing equipment

Hot washer KEW, WAP (Denmark), Kranzle, Karcher (Germany) 1,500

Apparatus for cold washing KEW, WAP (Denmark), Kranzle, Karcher (Germany) 700

Purification system 3,500

Vacuum cleaner KEW, WAP (Denmark), Kranzle, Karcher (Germany) 300

Compressor AIRTEK (Italy), Hoffmann (Germany) 2,000

Total equipment cost 8,000

Change of oil

Changing the oil is an operation regularly performed by all car owners, thus, the demand for it is constant. This operation requires special equipment, which can be leased from oil producers.

The practice of leasing oil filling equipment is followed by most major oil producers. To obtain equipment on lease, it is necessary to make an application to the representative office of the oil manufacturer or to an authorized dealer, where you indicate the expected sales volumes. After sending the application, the car service is inspected by a representative of the manufacturer, who draws up a conclusion on the possibility of fulfilling the obligations specified in the application.

The main criteria for making a decision are the location of the car service, the history of activities, etc. In case of a positive conclusion, the equipment is leased with the obligation to buy out the declared volumes. Upon reaching a certain volume of purchases, the equipment becomes the property of the car service.

The car service plans to use the above scheme and organize an oil change post. The post will be organized in a separate box or on a specially designated area of ​​​​the general repair box.

Number of jobs: 1

Required number of staff: 2 people during busy hours, 1 person at other times.

Price: As a rule, the cost of replacement is included in the cost of the oil itself. Thus, when a client buys oil directly at a car service, the service will be provided free of charge, when buying outside a car service, the cost of the service will be 200 rubles.

Time for operation: 20 minutes.

Equipment: Oil filling equipment provided on lease.

Diagnostics

An engine diagnostics post will be organized at the car service center. The post will be equipped with equipment to effectively determine the condition of the engine and give recommendations for its repair.

Number of jobs: 1

Price: 500 rubles. for a complete diagnosis.

Time for operation: 30 minutes.

Equipment: Diagnostic stand, consisting of a computer with a scanner and a CD with a database of engines of all brands. Such stands are produced by the world's largest manufacturers, in particular, the Bosch company (Germany), however, domestic developments are also offered on the market. In this case, it is advisable to prefer domestic equipment, since with the practical absence of a difference in capabilities, the cost imported equipment 3 times higher.

The cost of equipment for the diagnostic post

Name of equipment Brands Cost, USD

Motortester with Tecoil database (Russia, own development) 3,300

Scanner for connection to on-board computer Bosch (Germany) 4,000

Total equipment cost 7,300

Wheel alignment adjustment

Number of jobs: 1

Required number of staff: 1 person.

Price: 500 rubles.

Time for operation: 1 hour.

Equipment:4 post lift-can be used for repair work. It is planned to install a lift with a lifting capacity of at least 4 tons. The lift can also be used for car suspension repairs and other repairs.

Electronic wheel alignment stand with 8 sensors, which ensures the greatest accuracy of wheel alignment and taking into account the largest number of parameters.

The cost of equipment for the wheel alignment adjustment stand

Name of equipment Brands Cost, USD

4 post lift with add. Equipment Rotary (USA), Nussbaum, Hoffmann (Germany) 5,000

Stand 8-touch Bosch, Hoffmann (Germany 11,000)

Total equipment cost 16,000

Tire fitting

Number of jobs: 1

Required number of staff: 1 person.

Price: 200 rubles per wheel.

Time for the operation: depending on the complexity of the operation.

Equipment.

Tire changer stand;

Balancing machine.

The cost of tire fitting equipment

Name of equipment Brands Cost, USD

Tire changer with inflator Aquila (Italy), Hoffmann (Germany), SICE (USA) 2,100

Balancing machine Aquila (Italy), Hoffmann (Germany), SICE (USA) 2,300

Total equipment cost 4,400

Engine and suspension repair

This group of services includes all services for repairing the engine and suspension of a car, carrying out scheduled replacements of parts and simple body work, such as straightening dents.

Number of jobs: 4

Required number of staff: 2 people per workplace.

Price: $ 25 / hour, the cost of each operation is calculated based on the standard time for a specific type of work.

Time for operation: depending on the service.

Equipment:

Two post lifts

Tool kits: a portable tool kit for each workstation - a case with the most frequently used tool, plus one trolley, also used at the wheel alignment station, with a full set of tools;

Welding machine for small welding work, for example, welding cracks in the muffler of a car;

Press for pressing various parts;

Counters, racks for tools.

The cost of equipment for general repair posts

Name of equipment Brands Cost, USD

2-post lifts (4 pcs.) Rotary (USA), Nussbaum, Hoffmann (Germany) 12,000

Press Nussbaum, Hoffmann (Germany) 1,300

Welding machine D+L Technik (Germany) 400

Tool kit - trolley Stahlwille (Germany) 1,400

Tool case (4 pcs.) Stahlwille (Germany) 800

Counters, racks (4 pcs.) Russia 800

Total equipment cost 16,700

The success of any enterprise depends on the ability, firstly, to attract new customers, and secondly, to keep them. This fully applies to car service. At the same time, given the constant need of any car for repair and maintenance, the second task is even more important than the first. A good car service after 1-2 years after the start of work can practically not care about attracting new customers - it will receive sufficient income from servicing old ones, who, moreover, will recommend this car service to their friends and provide a sufficient influx of new customers.

However, the first task that any new service station must solve is the task of initially attracting customers. Successful completion of this task is ensured by the following factors:

Location of car service;

Appearance of the car service;

The location of the car service must meet the following requirements:

Being in an area with constant and significant traffic flows;

Ease of finding a car service;

Convenient access roads.

Under the appearance of a car service, we mean, first of all, the condition of the car service building itself, the presence of an informative and easy-to-read sign, the cleanliness of the surrounding area, etc.

The solution of the second task - customer retention - almost 100% depends on the quality of the services provided by the car service. Quality, more precisely, its perception by the client, is a derivative of following factors:

quality and composition of equipment. A well-equipped car service inspires more consumer confidence than one equipped with outdated or low-quality equipment;

attitude towards the client, speed and quality of service, appearance car service and personnel;

the quality of the services provided;

professionalism.

Basic car service

The following lists the types of services provided by car service stations conditionally divided into several groups, and their a brief description of:

car wash and cleaning is one of the most popular services. Demand for it is characterized by high price elasticity. an important factor is the location of the company providing the service. Such a service does not require highly qualified performers, so the quality of its provision is often not too different for different companies. In this regard, car owners, as a rule, do not feel commitment to any particular company that provides this service;

diagnostics, adjustment and regular various operations for the replacement of parts and oils(for example, changing the oil or air filter). The demand for these services also strongly depends on the price, however, due to the fact that much more qualifications of performers and the quality of equipment are required, there is a greater commitment of car owners to perform this operation in one company;

installation of additional electrical equipment(radio, alarms, etc.) - a one-time operation, most often performed once in the entire life of the car, as a rule, it turns out to be specialized sales stores this equipment;

repair, painting and processing of the body, including the installation of additional plastic parts- the most specific service, requires special equipment and highly qualified performers. It is carried out, as a rule, by firms specializing only in these works;

tire fitting and balancing– carried out as specialized sales outlets car tires, and car services;

chassis and suspension repairs and engine repairs- can be performed

specialized firms, but most often provided by one car service. This service requires highly qualified performers. Price elasticity of demand is present, but the quality of services and the professionalism of the performer are no less important, so most car enthusiasts prefer to perform such work at the same car service, and even with the same master.

2. Market analysis

The condition and size of the car park in a country can serve as one of the most important indicators of its technological and economic development. For the assessment of the car park, it is important how quantitative indicators, for example, the total number of cars in the country or the average number of cars per thousand inhabitants, and qualitative ones, namely, the composition and average age of the car park.

When comparing Russian car fleet statistics with world indicators, Russia's current lag in terms of quantitative and qualitative characteristics of the national car park becomes obvious.

According to the traffic police of the Russian Federation, the total number cars in Russia is 19.700 thousand units, or about 130 cars per thousand inhabitants. If in terms of the total number of passenger cars Russia ranks 7th in the world, then in terms of the level of provision of the population with personal vehicles, it lags behind developed countries. Western countries. In the United States, there are 510 cars per thousand inhabitants, in Germany - 501, in Finland - 376, etc. (data "Automobile Review", Switzerland).

As for the qualitative state of the Russian car park, the lag here is even more significant. According to the traffic police of the Russian Federation, more than 75% of passenger cars in Russia are Russian brands (VAZ, Moskvich, GAZ), most of which are outdated models, such as the VAZ-2106, which until recently was the leader in sales of the Volga Automobile Plant. As for the fleet of foreign cars, here the share of new cars is small - about 30%.

The state of the car park is a reflection of the socio-economic situation of the country, and its renewal and growth is constrained by the low rates of development of society, primarily by the growth rate of real incomes of the population. At the same time, it should be noted that there is an emerging trend towards an increase in the pace of renewal of the car fleet, as evidenced by the growth in sales of new cars. .

The crisis of August 1998 markedly changed the balance of power in the Russian automotive market. There was a shift in consumer demand towards cheaper cars of Russian brands, more expensive foreign-made cars lost their market share.

During 1999, Russian manufacturers managed to increase their market share, while the share of foreign manufacturers increased from 7.9% to 14.7%. The main reasons for such changes were the fall in effective demand and a smaller increase in car prices compared to the growth rate of the dollar. Russian production, as well as, to a large extent, the fall in imports of used foreign cars to Russia, caused by tightening customs regulations. AvtoVAZ was able to improve its positions to the greatest extent, and not so much by increasing production volumes, but by updating its model range. The devaluation made it possible to transfer the new VAZ-2110 model from the "middle" segment, where it experienced fierce competition from imported brands, to the cheap one (the average price of a new "tens" in Moscow is about 5 thousand dollars). As a result, the "tenth" series is currently the leader in the production of AvtoVAZ, displacing outdated models.

It is obvious that in the near future foreign manufacturers will make every effort to return to the market and further increase their share in it, both due to marketing policy, and by creating our own assembly plants in Russia: Ford (an assembly plant in Vsevolozhsk), BMW (an assembly plant in Kaliningrad), etc. The tightening of customs rules for the import of used foreign cars into Russia plays into the hands of sellers and manufacturers of new cars. This change in legislation makes it unprofitable to import foreign cars older than 3-5 years, which previously occupied a significant market share.

Given that there is a significant group of consumers who prefer foreign brands, there is a significant reserve of demand for new imported cars. The results of 2005 already show an emerging trend towards recovery in sales of foreign-made cars - almost 2 times in the second half of the year increased their sales volumes of the brand Volkswagen, Mercedes, Skoda, Daewoo, Mitsubishi.

Thus, an analysis of the current trends in the automotive market allows us to make the following forecast for changes in the composition of the vehicle fleet:

The volume of sales and the number of cars in Russia will increase;

In the volume of car sales, an increasing share will be occupied by cars of the "middle" price segment (6-15 thousand dollars);

The share of new cars of foreign brands will grow;

In parallel with the change in the structure of sales, the share of more modern cars in the total number of cars will increase.

Comparison of Russian car fleets shows certain differences caused, firstly, by the higher average income of residents, and, secondly, by the peculiarities of the economy and geographical location of the city. First of all, this is a significantly higher share of foreign cars, while the share of foreign cars with a service life of less than 5 years inUyezdny is 42% against 38% in Russia. With an approximately equal share of VAZ cars in both car parks, the share of Russian brands in the city's car fleet is much less due to the low popularity of the Moskvich and UAZ brands - only 2% against 10% on average in Russia.

Car service market in Uyezdny

A car service (service station) is an enterprise that provides a range of services for the repair and maintenance of a car. Thus, the analysis of the market will take into account almost all firms, one way or another operating in the automotive services market, with the exception, perhaps, of the smallest, providing one or two services, for example, individual car washes.

The car service market in Uyezdny is still poorly understood and difficult to research. Not on the market large companies dictating the rules of the game, the vast majority of firms own one service station. A certain amount of firms still exist in a semi-underground state, without registering and without paying any taxes. In the total volume of services provided, there is a large share of single craftsmen working at garages, car and taxi fleets, etc. Such a "diversity" of the market, of course, makes it difficult to study it and collect reliable statistical information.

The state of the road network in the region.

According to experts, the condition of the Uyezdny road network is currently far from satisfactory. Two main problems can be identified:

The level of development of the road network, primarily in Uyezdny, does not correspond to the level of development of the car park - an almost 4-fold increase in the number of cars since the beginning of the 80s has led to congestion of the main transport routes of the city, which, in turn, has led to an increase in accidents, deterioration of the environmental situation etc.;

unsatisfactory condition of the road surface: in general, the accumulated under-repair of roads in the region is 73% of the standard value. Insufficient funding for the reconstruction of the region's road network and the poor quality of repair work do not contribute to improving the situation.

The state of the road network contributes to a significant increase in the required frequency of car repairs, and thus is an additional factor guaranteeing a high level of demand for car service services in the near future.

3. Sales plan.

3.1. Sales volumes

Planning of production volumes of "Ways of Success" LLC is carried out on the basis of production capacities. Production capacity limited labor resources, production areas, natural component. Sales planning is carried out upon receipt of the company's revenue from the sale of products. The company starts production from 01.05.2011.

The sales plan is presented in table 1.

Table 1. Sales plan by years, tr.

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Every day there are more and more cars and motorists on our roads. This means that sooner or later each of them will turn to a car service. Therefore, this business with a competent approach is doomed to success.

Opening such a specific business comes with some challenges. But, approaching such a matter responsibly, one can be sure of success.

To properly organize a business, you need to understand the issues of the automotive industry. Therefore, car services are more often opened by people involved in working with cars, i.e. car mechanics.

Project description

This business can be conditionally divided according to several criteria. By category, they are divided into specializing in the repair of cars, trucks. For repair trucks the room will need many times more than with a conventional service. You will also need specialized equipment.

For motorcycles, on the contrary, a garage is enough.

It is important to determine which services will be included in the service.

It can be:

• Car wash.
• Change of oil, .
• Body repair.
• Collapse-convergence.
• Car diagnostics.

For washing, you will need an additional box and equipment. The number of employees will depend on the number of places for washing. You will need at least 2.

Oil change is one of the most popular services. Requires special equipment that can be leased. Number of employees for the procedure: 1.

Tire fitting is always in demand, especially when the demand for it increases during the off-season. Number of workers: at least 2.

Business registration

To open a car repair shop, you must register with the tax authorities as. To do this, an appropriate application is submitted to the department of the tax service dealing with these issues.

It often happens that it is necessary to submit documents to one branch of the tax service, and the activity will be carried out in another area. Then you need to register after acquiring the status of an individual entrepreneur in the department at the place of residence.

An application to the tax service is submitted in a certain form (). When registering, it is indicated for which it is planned to carry out activities.

1. Code 50.2 - Maintenance and repair of motor vehicles.
2. Code 50.3 - Trade in automotive parts, assemblies and accessories.
3. Code 52.1 - Retail in non-specialized stores.
4. Code 50.20.3 - Provision of other types of services for maintenance vehicles.

After registration, you must register with the branch pension fund, Social Insurance Fund.

room to open a car service, it must comply with sanitary and fire safety requirements, therefore, you need to obtain permission from the Sanitary and Epidemiological Service and the fire inspectorate. The requirements that apply to such premises can be clarified directly in these structures.

Sometimes, not wanting to participate in the promotion, purchase of equipment and search for employees, entrepreneurs buy ready business.

The following points need to be clarified here:

1. Location, ease of check-in and check-out.
2. Qualification of personnel (if it is not planned to recruit new employees).
3. The quality of the equipment and the appearance of the service.
4. The presence of suppliers with whom work was carried out on the purchase of equipment and materials.
5. The duration of the lease or documents of ownership of the site.

Given the above important points, you can determine the cost of a car service and the feasibility of buying it.

Market analysis and competition research

The composition of this market segment is ambiguous. 65 percent of all services are authorized, followed by network and small ones opened by individual entrepreneurs.

The most profitable is authorized car service, but to open this kind of service is quite difficult. It is necessary to provide extremely high quality services and please the car manufacturer for cooperation.

Therefore, it should be competitor analysis:

• What services are provided by the nearest services.
• What do they offer customers as bonuses?
• Strong and weak sides their business.

Another important factor is room. In most cases, in order to open the most convenient and functional service, you will have to build it yourself.

Care must be taken in choosing land plot for construction. It can be purchased or rented. It all depends on the desire and capabilities of the future owner.

The most attention is paid to workshops located in busy places, at gas stations, highways. The car wash will also attract attention.

There are also important nuances:

• Appearance.
• Convenience of entrance.
• Ease of searching.

Successful auto repair shop owners say that to get the most out of your business, you don't have to focus on one brand of car, but specialize in all of them. Then, having sufficiently untwisted, it will be possible to stop at several.

A wreck, a car wash will make a profit daily, and body repair and painting less often.

Production plan

After the conclusion of a lease agreement for a room for a car service or purchase and sale, it is necessary to determine which equipment planned to purchase.

It could be:

• Diagnostic equipment.
• Tools.
• Consumables (oils, etc.).

Depending on the additional services, the workshop will have to take care of the purchase of equipment and materials for their implementation.

Staff

The key to success and the presence of regular customers is a merit qualified personnel. This is exactly what car enthusiasts are looking for. Employees who are "sick" for work are always valuable.

The selection should be approached very thoughtfully.

Simple work, the implementation of which does not require special knowledge, can be performed by hardworking citizens (an example of such work is car washing).

For qualified work, mechanics will have to pay accordingly. Therefore, when paying for labor, you can determine the "golden mean" - salary + interest on completed orders. The salary will give the employee confidence in receiving payment under any circumstances, and the bonus will stimulate the performance of quality work.

Schedule auto repair shop will determine the number of personnel. It is important that the car service works without lunch breaks and weekends. Then it is necessary to provide shift work duty of workers.

Depending on direction must be taken to work: an electrician, a balancer, a mechanic, a car mechanic, an accountant and, if necessary, a customer service manager.

Suppliers

The choice of a supplier for the purchase of spare parts can be made via the Internet. The next steps will be to determine the order of work and payment.

The quality of materials, their originality will improve the quality of repairs and attract new customers.

If you plan to open several boxes, then for the purchase of equipment in them, you should find manufacturers directly and conclude a leasing agreement with them. This will greatly facilitate the work. Customers, seeing that a high-quality modern equipment will certainly seek services.

Financial plan

To determine profitability businesses need to take into account the costs and expected income from the activity.

Approximate expenses:

1. Rent or purchase of a plot of land from 20,000 rubles.
2. The construction of a car service 300,000 rubles.
3. Purchase of equipment 1000000 rubles.
4. Advertising campaign 30,000 rubles.
5. The salary of employees is 120,000 rubles.
6. Taxes.

Income:

• Service revenue.
• Net profit.

Getting really good money will be possible only with proper business management. Here important and competent personnel policy and advertising campaign.

Marketing plan

Do I need to advertise for a car service? At the initial stage, yes. In addition to a spectacular sign, you need to think about how you can attract customers. A stand next to a car repair shop or nearby will help you tell about yourself, with a mandatory listing of the work performed and approximate prices for the amounts "from ...".

It is necessary to decide what will be fundamentally new differ workshop. For example, when ordering a vehicle repair, you can provide a free car wash.

In the future, with high-quality, fast and responsible work of specialists, there will be a special need for advertising campaigns will disappear. Clients will bring new ones on the principle of "word of mouth". Therefore, this point should be given special attention.

Over time, it will be possible at a car service to open auto parts store. Then it becomes a real business. The point will turn into a service center.

Support regular customers possible with the help discount system . Even a small discount on services will bring a positive effect.

You can retain customers in the following ways:

• The workshop uses state-of-the-art professional equipment.
• Works are performed qualitatively, quickly and on time.
• Good attitude towards clients.

A video course on how to start a car repair business the right way can be viewed in the following video material:

Schedule

To cover the largest possible target audience, it is recommended to set the working day from morning to 22.00. This is especially true in the summer.

A manager working in a car service must correctly and kindly answer customer questions, acquaint them with the time of the service, keep an appointment for an inspection and make appropriate notes in the established documents.