Room.

Staff.
Director.
Working staff.
Designer.
Sales Manager.

Marketing.
Advertising.
Types of advertising.
Sales of products.

Financial plan.
Investments.
Payback.

production options.

Manufacture of custom-made furniture.
Business development prospects.

Despite the fact that you won’t surprise anyone with the production of furniture for a long time, the demand for these products is not falling. There is no oversupply in Russia, but production facilities operate in a highly competitive environment.

Not everyone can withstand the competition, someone works for a long time and fruitfully, constantly delighting customers with new models and design solutions. Someone is unable to keep the business in a strong flow and crashes, not having time to really find their place in the market.

Starting a furniture manufacturing business is serious business. Requires mandatory legal registration, clear investment calculations and implementation plans finished products. And in order for the business not to go down in history, it is imperative to follow all the points and make every effort to implement them.

When registering a business, it is best to assign it the status of an LLC. The status itself already speaks of the seriousness of intentions and will help attract investors from outside or as founders. The amount of planned investments is not small and it is unlikely that it will be possible to do without additional injections. LLC status provides an opportunity to receive additional income using the registry additional activities and expand the business in the future.

Also, this legal status gives prospects for participation in profitable tenders and cooperation with serious chains of furniture supermarkets, which positively affects the reputation and income of the enterprise.

Room.

After all the design actions, it is necessary to organize the room where the workshop will be located. The industrial zone of the city is best suited. The room you need is not small - about 300 m2. Hangar structures are perfect.

The problem of finding a suitable room is quite urgent, so you need to start doing this in advance. It is best to seek help from companies that specialize in this. They already have offers. They know for what purposes, which premises are suitable, what technical parameters must be met and what standards must be met.

When concluding a lease, be sure to pay attention and stipulate the terms of the lease. You need a long-term lease agreement in order to avoid troubles with moving and re-registration of the production address in the future. Sometimes premises with some equipment already available there are rented out. If you have such an option, that's great.

The rental of production equipment is added to the lease agreement - and you have less costs, and the owner has less headache where to put it and what to do with it.

Equipment for the production of furniture.

To start production, you will need special machines. Buying them is not a problem.

Edge banding machines are necessary for processing synthetic (melamine, PVC, ABS) and natural materials (veneer, paper).

The edge banding process takes place after the cutting process of the material on the format saw. We'll talk about it a little lower. Without fail, the equipment for facing the edges must be selected depending on what kind of furniture you intend to manufacture.

For more understanding here short description machine process:
- Manually or by means of an automatic module, glue is applied to the surface, heated to the desired temperature.
- The machine applies an edge according to the dimensions of the workpiece. It is possible to cut the edge with a technological margin.
- Further, with the help of the machine, the edging material is pressed against the surface to be treated.
- After the operation of the machine, the applied edge is finished - removing excess glue, processing the edge, grinding and polishing lines and corners.

It is not superfluous to repeat that the configuration of the machine must be selected according to the type of furniture being manufactured.

Issued different format- both for small-scale production and for batches of industrial volume. Direct purpose - cutting furniture parts from sheet materials (plywood, chipboard, fiberboard).

In order for the work to be carried out without chips, two cutting units are used - the main and the scoring. Perfectly make slices of laminated material with high precision thanks to the body of the saw unit mounted at an angle. The presence of a scoring saw in the machine provides an absolutely clean cutting, without chips and notches.

Machines are produced in several types, each of them has its own characteristics and special purposes. Your task is to choose from a wide range of proposals exactly the one that is ideal for production. The main difference is the way the workpiece is placed - horizontally or vertically, that is, a transverse or longitudinal cut. And another difference is the type of carriage. Machines are made either with a ball or roller carriage.

No matter what equipment you choose, pay attention to the availability of additional tables. They are indispensable when cutting full-fledged sheets of material. An important point is the clamping upper beam and the upper pneumatic clamp. They will provide reliable fixation of small workpieces, which is necessary in the production of furniture of exclusive design with small details.

The main purpose of the equipment is a more thorough preparation of the part. The machine saws the material to the desired thickness.

The workpiece is installed on the work table exactly with the pre-treated base surface. The workpiece is fed to the rotating knives automatically. Main specifications:
Rated supply voltage - 220 W;
Rated power consumption of the collector motor - from 1500 W;
The frequency of rotation of the planer shaft with planer knives - 8000 rpm (idle);
The average height of the workpiece processed on the machine is 15 cm, the width of the working table is from 25 to 50 cm, with the corresponding width of the workpiece being processed up to 45 cm.
the average speed of the automatic feed of the workpiece is 8 meters per minute.
The average planing depth is 2.5 mm. Depends on the width and properties of the workpiece.

Thicknessing machines are divided into one-sided and two-sided. Unilateral have one knife shaft located above, over a desktop. Double-sided, respectively, have two knife shafts. The second is built into the desktop and performs the function of processing the lower part of the part. The working table itself is movable, with the help of it the required height is set for processing the material to the required thickness. Machines are also distinguished by the power and maximum lifting of the desktop, its width and depth of planing.

Pretty wide price fork is convenient for selection necessary equipment depending on the buyer's budget. The price depends on the country of manufacture and technical parameters.
Choosing thicknesser, pay attention to safety features. The design must necessarily be protected from overloads by a power interruption unit. When an overload occurs, the thermal relay must be activated and the power supply to the machine must be interrupted.

Choose machines with quiet operation that a belt drive can provide. It also protects the engine of the machine from overloads.

For additional safety of machine operation, network switches are often used. In addition to direct functions, they are equipped with a protective function against unauthorized activation during the absence of the operator.

In furniture production, wood or any other material goes through many technological processes, and a four-sided machine is the basic equipment for many of them.

The main function is profiling molded products, cutting boards into lamellas for a furniture board. For a furniture production workshop, sufficiently powerful equipment is needed. throughput. When choosing a four-sided machine, first of all, you need to pay attention to its dimensions. For example, in order to process a workpiece with a size of 40 cm, a milling cutter of the appropriate parameters (about 80 mm.) is needed. In order for the equipment to cope with the processing of materials of large sizes, a high-feed function is required. The worktable must be robust and wear-tested for stable operation under constant load.

Best of all, strength is shown by machines with cast iron tables. Very convenient and often necessary is the function of increasing the supply and reception tables. To do this, the characteristics of the machine must indicate the presence of a function of manual or automatic regulation. If you are planning a serious production, then your four-sided processing machine must have high speed feed - up to 30 linear meters per second.

Some manufacturers produce universal four-sided processing machines. That is, with the possibility of resmusing and profiling functions. By simply moving the planer knives in the desired direction, the working function can be easily changed. This machine will save you a lot of money starting investments. But for the full operation of the workshop with maximum output, you still have to pay special attention to each process - this will increase quantitative indicators, what is not less important.

To fully support the furniture production workshop, there is a fairly large number of different machine tools, but the four most important and mandatory are described above. The purchase of such a kit will cost approximately $40,000.

Staff.
An enterprise in the LLC statue has obligations of mandatory staffing.

Director.
Appointed by the meeting of founders. The candidate may be one of them, or an outsider who meets the requirements of the position.
Accountant working for permanent basis. Person with liability. He can easily perform the functions of an employee of the personnel department. Must be familiar with articles Labor Code. Maintain personnel records and related reports.

Working staff.
Operators are needed to maintain production equipment. One for each machine. Workers are also needed to assemble furniture. That's 3 other employees. In general, for a complete staffing of the working staff, you need seven people - this is quite enough for the full-fledged process of the workshop. Workers performing assembly functions can go to the customer's home to install finished orders.

Designer.
Such a specialist is definitely necessary for the enterprise, but it does not have to be full-time at all. Design may well perform the function of "coming". Cooperation is formalized by means of an agreement with an agreement on the number of working hours per week or month and the corresponding salary. A designer can collaborate with several companies at once, have several projects and easily implement them. It would not be superfluous to prescribe in the cooperation agreement a clause not to disclose the plans and concept of the enterprise's work in order to withstand fair competition and without violating one's interests.

Sales Manager.
Don't treat it like this the right staff skeptical. At the first stages of launching production, an employee who will be responsible for sales is more than necessary. Try not to save money and look for an experienced manager with your own client base and a good reputation. This will be of great help in promoting your business. Moreover, the manager also performs the function of an advertising medium. And you need advertising like air.
There are several algorithms for calculating wages for a sales employee:
Fixed amount (rate).

As a rule, a flat rate is quite rare and is usually accompanied by formalization labor activity. Often the amount of the rate is equal to the minimum wage, established by law. Someone like this option, we wish them good luck.

Rate +% of sales;
This payroll algorithm is very common among companies. It is actually very convenient for both the owner and the worker. The rate, again, is minimal and the percentage is small because the volume of sales per month (or the planned volume) can be very large. With such volumes, the salary is not higher than 0.5% of this amount, but mainly 0.2-0.3%. The rate, as in the previous paragraph, is the minimum or below the minimum. There are companies that offer a bet of $100. and add to this money% a little higher than usual.

Rate +% of income Money for the current month;
In this case, the guaranteed payout amount may be different. The % figure is no more than 1. But, pay your attention to one “BUT” - the manager earns his hard-earned% from the amount of money coming into the company, that is, from the amount that the accounting department sees on the account at the end of the current month. Many beginners confuse or simply do not pay attention to this condition when applying for a job. Naturally, then the problems begin.

% of sales;
One of the most common algorithms. The most profitable % of sales is calculated. Depends on the amount of planned sales for the reporting period. The larger the amount, the lower the percentage. Furniture is an expensive commodity, so the maximum salary for a manager is 3%.

% of the receipt of money for the company for the current month.
Accrual according to the same principle as in paragraph No. 3, only without a guaranteed rate. In this case, the % depends on the planned sales volume - the higher it is, the lower the %. Not the worst algorithm in the event that the manager came to an already established client base, that is, there were already sales in the past period and money for the sold goods will be received this month. This is important because the majority of clients work with deferred payment, especially for large outlets There can be a delay of up to 3 months.

Basically, according to this algorithm, the sales agent begins to receive a salary not earlier than the third month of work. Let it not surprise you if you agreed to such an algorithm - take it as it is, nothing can be done about it. Before the money for sales begins to flow into the company, you can offer a fixed rate, but it will be minimal or increased - this algorithm is described in paragraph No. 2.

% of profit;
This algorithm is probably the most difficult for the employee to perceive, but very beneficial for the owner.

The bottom line is to pay a commission of 10% of the net profit received from sales. It is important to pay attention to the fact that the profit is calculated from the price at which the product entered the sales department, and not from the cost.

Wage employees is determined by the average salaries of employees of the relevant categories and the profile of the region in which it is planned to launch production.

Marketing.

Advertising.
Advertising is the most important process in the promotion of furniture production. It is important that a potential client knows about you before the finished product enters the market. There is a lot of competition in this type of business, and if you want to make yourself known, you need to do it in advance.
If you are seriously thinking about fruitful and long-term work, forget about "black" and "gray" production. Develop and register your own trademark with Rospatent Russian Federation. The registered trademark of the promoted brand is heavily protected from counterfeiting and, in which case, you can always defend your rights.

To do this, you must submit an application and pass a designation check for similarity. The advantage of registration is obvious - the right to use TM for 10 years (after it is successfully renewed), has a positive effect on the company's image and, accordingly, on the reputation and degree of trust on the part of potential client. For the illegal use of your TM brand, you can claim compensation for material damage through the court.

If you do not have time to do this, there are companies that will take over all administrative duties for a fee and register TK for the maximum short time. The cost of such services is about $ 500.

After entering TM in the general register of the State Patent, immediately start advertising the enterprise and its products.

The very first thing to do is to clearly define the market segment and clearly imagine who your customers will be. Who do you want to see in your customer base.
An advertising company is an expensive business, but it does not make sense to save on it. It is necessary to direct it as accurately as possible to the segment that you identified as potential in the first place.

In order for advertising to be of high quality and work correctly, it is imperative to study the market and your competitors. Carefully analyze the pros and cons of their work and products. Analyze the pros and cons of your production. Why is it necessary?
First of all, such an analysis will allow you to clearly define the advantages that you will use in the development of advertising campaigns. These can be high-quality materials, natural wood of valuable species, solid fittings, qualified staff, the latest equipment and production technologies. Be sure to indicate the work of the designer in the development. Often this fact is able to quickly and permanently form a customer base. There are many connoisseurs of design work among potential clients. Moreover, who, if not a designer, constantly monitors the latest global trends in the furniture industry.

In addition to "black" and "gray" manufacturers, Chinese manufacturers of furniture and components remain your competitors. This is another serious niche in furniture production and occupies a significant place in the market. It is not worth underestimating such a competitor and not paying attention to him.

Companies representing a Chinese manufacturer are distinguished by fairly cheap offers, but not always high quality. You can in your advertising campaigns aimed at similar customers to take advantage of the form, quality, the possibility of individual ordering in sizes specified by the customer.

What are the options:
Manufacture of cabinet furniture;
Children's furniture;
Cushioned furniture;
Office furniture;
Bathroom furniture;

With any variant of the direction of production, advertising should maximally meet the needs of a potential client and attract his attention.

Types of advertising.
Advertising on billboards ranks first in terms of memorability. It is expensive, but at the beginning of the production path, business definitely needs it. Post information about yourself in several places, or at least in one, but the most effective. Advertisers own the intricacies of placements. Don't be afraid to trust them. It is in their interest to make your advertising effective.

The next step in promoting a business should be creating a company website or a professional landing page. This required condition. As Bill Gates said: "If your business is not on the Internet, then it does not exist at all."

Actively promote the site and the ledding on the network - this will add enough customers to the company.
Building a good website costs about $500. Form an accessible interface and make it understandable even for inexperienced users. Without fail, the site must contain information about the company, its data, contacts. Create a colorful eye-catching catalog and order button. Describe all the benefits of the proposals and customers will not keep themselves waiting long. Create a wide range of payment methods.

Take advantage of our printing services. Colorful booklets, flyers, Business Cards. These are mandatory advertising attributes for starting any business.

You can place information about the new company in the media. It is better if these are specialized publications. Don't skimp on the best seats - this is the first and last spread of the magazine. It's expensive, but justified by the result.

Create a beautiful catalog. It will be useful both to the manager and in several other sales options.

Sales of products.

As mentioned above, the sales manager will deal with the sale of products. It may be one or more. But the owner must be directly involved in the development of the action plan.

You have already implemented advertising that attracts a potential client to you. You can, of course, stop there and fulfill those orders that come to you from these sources.
But if possible, do not miss the opportunity to increase sales.

One of the most the best options is opening your own store. Better yet, a small network. If the production is located in a metropolis, then several districts of the city can be used for the operation of stores. If the production workshop is located in the region - perfect regional center. It can be a very small room, with an area of ​​​​20 square meters. You can place several types of products there and work according to the catalog.

Cooperation with furniture supermarkets can be called a very profitable type of sales. For young companies, this option is ideal. Because supermarkets fully ensure the operation of the workshop according to the entire price list provided by the production.

Undoubtedly, in such cooperation there are not only pluses, but also minuses. The main disadvantage is the clause in the agreement on exclusive rights to representation in those regions where supermarkets are located. That is, you will not be able to sell your products in parallel with them. The second minus is the price. All networks try to negotiate the lowest prices from the supplier and, by the way, they are not bad at it.
In principle, if you cooperate with them on the rights of exclusive sales, then this is not scary. They will not compete with you in terms of territory. And in the price you can enter any price that you agree on. A significant disadvantage of cooperation with networks is the payment by installments. This is a prerequisite for cooperation. If it is unacceptable for you, refuse and do not offer yourself as a supplier at all. Installments in different networks sometimes reach up to six months. But mostly three months.
Despite the disadvantages in working with such networks, they are justified by big pluses. A serious and undeniable positive point is the wide representation in many regions. As a rule, networks are very developed or rapidly developing and open their stores wherever possible.

Another important positive point is advertising through representation. Super- and hypermarket chains release their catalogs of seasonal offers. Catalogs are distributed free of charge. Thousands of potential customers will find out about you. Another plus of cooperation can be considered from the side of logistics. Customer demand will guide your production in the right direction. You will always be aware of new trends and bring new ideas in technology and design solutions.

Dealers.

These are the companies that will sell your products in their regions. This great way promotion and coverage of the widest possible area. The process of finding a dealer is similar to general distribution. Be sure to compose a beautiful, accessible to view Commercial offer. Describe the benefits, the proposed terms of cooperation and send it to all relevant companies. A sales manager can handle this very well.

The two methods described above are possible only if the status of your enterprise is not lower than LLC. Because the status indicates the seriousness of your intentions. It is rare when dealers agree to cooperate with companies of lower status. In this case, there is no need to talk about networks. They do not even consider such proposals.

Tenders.

No matter what kind of furniture you produce, there will always be customers who are potentially interested in your products. For example, if production operates in a resort area, these are sanatoriums, recreation centers.

If you simultaneously produce a line of children's furniture, these are kindergartens, various kinds of children's institutions that need constant furniture updates. Do not be afraid to declare yourself, participate in tenders. There are sites that specialize in collecting complete information about all ongoing commercial tenders separately for each region. Subscribe to the newsletter of such a site, connect industry and regional settings, and you will constantly receive email all information related to this issue. The information is constantly updated.

You will always be aware of the ongoing events in this area. The distribution is absolutely free.

You can unsubscribe at any time if you don't need it. Of course, it is up to you to make a decision, but you should not refuse such opportunities. Again, the status of an LLC can greatly help you with this. In addition, if you have a need for quality consumables for production, you can place your tender. Terms of participation and placement of tenders in the public domain. Do not miss any opportunity to make your business even more profitable.

Financial plan.

Investments.

It's time to carefully calculate the required investment.
Registration of LLC ______________________________________________ 110$;
Registration of TM in Rospatent ______________________________ 500$;
Rent of premises _______________________________________ 1000 $ / month;
Purchase of equipment ____________________________________ 40,000 $
Consumables __________________________________________ $40,000;
Advertising ________________________________________________ $10,000;
Office equipment ______________________________________________ 1000 $;
Taxes, salary _____________________________________________ 30% of profit;
Total at the start ________________________________________________ $ 100,000.
The total investment in the launch of the production workshop is about $100,000.

Payback.

The payback time of such an enterprise directly depends on the profit that you will receive as a result of the sale of finished products.

Even if we assume that the difference between the cost and the price of finished products is 100%, it will take more than one month and a year to pay back the invested funds. The production of the first batch of furniture, starting from development and ending with the date of receipt of funds from the sale, will take at least three months.
Summing up the monthly expenses and minus them from the profit received, it can be seen that for payback only consumable you will need at least two full-fledged sales of all products made from the entire batch of consumables.

Ideally, when the workshop is fully loaded and the finished product is fully sold, taking into account the installment payment for the products supplied to the buyer, it will take at least 8 months to pay back the consumables. And besides this amount, there is another $60,000 of invested money. If $ 40,000 paid off in 8 months, then the rest in proportion will pay off for another 2 years.

It can be concluded that the full payback of the invested $ 100,000 will occur no earlier than in 2.8 years or 32 months.

production options.
At your disposal are several options for the production of furniture and each of them is worthy of attention.

A very common type of business in the Russian Federation and beyond. This includes the manufacture of dressing rooms, wardrobes, wardrobes (a type that is very popular for its characteristics), children's rooms, hallways, etc.
The equipment that has already been described above is used. Therefore, it is not worth dwelling on this point separately. You can complement this list with an ultra-modern line of serigraphy. The equipment is designed for drawing patterns on PVC film. It is used as decoration in the manufacture of wardrobes, furniture for the kitchen, hallways, cabinets and many others.

Materials - laminated chipboard (laminated chipboard), covered with a decorative protective layer. It is used in the manufacture of furniture facades and cases.
PVC edge is a finishing edge based on polyvinyl chloride. The material has increased wear resistance, has a protective function of the ends of chipboard parts from various kinds of damage. Excellent at blocking moisture open material during operation.

PVC film is a film based on polyvinyl chloride. Are applied to vacuum and membrane pressing on facades. Advantages - heat resistance, withstands household scratching well, retains the original color well (does not fade). There are film materials with antibacterial and antifungal treatment provided.

MDF is a specialized ecological material, made from small dried wood fibers. Treated with binders. It has a finely dispersed structure over the entire section and is easy to machine, shape milling and various types finishes.

The production process is in many ways similar to the manufacture of cabinet furniture. That is, children's furniture is also mostly cabinet. The same equipment and many similar materials are used.
A feature of furniture for children should be the use in the production of natural materials. You can use solid wood, MDF, veneer, chipboard or tambour. Metal, glass or plastic - from these materials you can also often find furniture for children. Without a doubt, the most suitable material for such furniture is solid wood. It is natural, environmentally friendly, durable. Wood is very difficult to process, so products made from it are quite expensive, but it allows you to make real masterpieces of designer fantasy.

Children are subject to rapid growth. Therefore, the production of children's furniture is often profitable due to the increased demand for it due to frequent replacement. If you manage to secure even a few customers, this can be a good start for the further development of children's furniture lines.

It is also worth adding that materials should be used that are easy to hygienically process the finished product. The reasons are clear - the health of the child is above all!

This is a separate category of furniture. Features of such production are in the widest range finishing materials and design possibilities. Sofas and sofas, poufs and ottomans. Variety of chairs. In such production, design abilities will be able to manifest themselves in all their diversity.

According to GOST, the definition of "upholstered" furniture includes structural elements with flooring materials with a thickness of at least 20 mm.
base materials - boxes, panels and frames made of wood, plywood and fiberboard. The main element that gives the product softness are the springs. Snake springs, tapes made of rubber and rubber fabrics, tapes twisted from rubber threads in a cotton winding are used.

If it is planned to manufacture an expensive upholstered furniture, then for the frame an elastic beam made of wood. If not, then you don’t need to invent a bicycle - materials such as plywood and chipboard are perfect. They are cheaper and easier to process. They are quite durable and there are no complaints about low quality.

To create soft elements, foam or polyurethane foam is used. What exactly to use is up to you. They differ from each other in production technology and density.
The upholstery uses both woven materials (natural and artificial fibers), and leather, leatherette. For the production of inexpensive upholstered furniture, it is not advisable to use leather as upholstery. Use fabric - it's cheaper, more practical and easier to wear. technological process.

Nothing new can be added to the production moments. The process almost completely duplicates the described item “cabinet furniture”.

The only thing you can pay attention to is the simplicity of the manufacturing process. Easier not where. There are almost no decorative elements. Strict appearance. Classic colors of materials, a high level of convenience and practicality - these are the main criteria for office furniture.

In the manufacture should be used only high-quality materials. Mostly used chipboard, MDF, decorative plastic, glass and some others. But the use of metal is unacceptable. In conditions of high humidity, it will quickly begin to rust, despite any processing and preparation. The use of wood is also not desirable - it practically does not tolerate constant temperature fluctuations and high humidity in the room.

Under such conditions, wooden furniture quickly delaminates and warps. MDF and chipboard use special coatings that guarantee long-term operation. With the help of MDF, you can make furniture of almost any shape. This can even be called an advantage, because such furniture, in comparison with office furniture, is more suitable for design performances and experiments.

Another material that is used daily in the manufacture of bathroom furniture is plastic. He's not expensive. It is also convenient in reproducing various forms. But its difference from the MFD in a wide range of colors makes it a favorite both in production and in operation.
There are some fashion trends in the design of furniture, especially when it comes to glass products. This is arttoning and sandblasting drawings. All this is done with special equipment. To tint glass elements, a tinted vinyl film is used.

Sandblasting drawings are applied to glass using a stencil. Most often, the stencil material is used oracle. For the application of such decorative elements, sandblasting machines are used. You can apply drawings not only on glass, but also on mirrors and any other glass surface. There are entire catalogs of drawings for sandblasting on the Internet in the public domain. There are so many of them that you can draw new ideas from there and not be afraid to be unoriginal.

Such furniture, too, for the most part, belongs to the cabinet. But production is easier due to the fact that the needs of a summer residence differ from a full-fledged residential building in their simplicity. We mainly produce various tables, chairs, shelves. Wall compartments, built-in and external, are very popular.

Popular due to their practicality in application. Easily mounted from a niche. At the peak of popularity are models in which you can mount a sleeping bed. For a day, it folds up, becomes almost invisible and frees up a lot of space for household chores. And there are quite a few such examples. In principle, such a business will always be relevant, but its seasonality may alert.

Manufacture of custom-made furniture.

As additional service and increase the interest of a potential client, the company needs such a service as the manufacture of furniture according to the size of the customer. A very relevant service for the simple reason that residential and commercial construction has long gone from the standards of layout, size and shape of premises. If you want more interest from customers, be sure to include this service in the general offer register.

Business development prospects.

In the future, when you fully recoup your investment, you can think about expanding the business. What could it be? For example, you can set up the production of consumables and furniture fittings (hinges, screws, self-tapping screws, nails, handles, films, laminate, and everything that production cannot do without. Of course, these are additional investments, but they will significantly reduce the cost of furniture. And this will directly proportionally increase the income and profit of the enterprise.

We wish you success and prosperity in this complex but creative business!

Kuprienko Dmitry, an experienced entrepreneur in the field of furniture production, shares practical advice on how to start and organize a furniture manufacturing business, what you need to organize your first workshop, how to rise from scratch and where to start in this business.

Many firms that started their business with the manufacture of cabinet furniture in small workshops a few years ago became quite successful and expanded their business. Today, some of these organizations, in addition to the production of kitchens, wardrobes and other interior items, provide a number of other services to the population. Usually it is sawing chipboard and making facades from MDF according to customer sizes, pasting the ends of PVC parts and melamine edges, assembling doors from aluminum profiles and selling furniture fittings with accessories.

With some experience and basic knowledge in this area, you can organize your own small business, which has every chance of success. Moreover, you will not need any serious investments and the presence of large production areas at the initial stage. With the right approach, rational use earned funds and a certain amount of luck, you can literally in 1-2 years have a decent income.

How to start a furniture manufacturing business?

Kuprienko Dmitry(author of the material) - has been manufacturing custom-made cabinet furniture for more than ten years:

"Presence in this market segment huge amount players should not stop you. In any business, as elsewhere, the evolutionary process never stops - someone goes bankrupt, and a more efficient entrepreneur takes his place"

Since, as already noted, starting a small business for the production of cabinet furniture does not imply large cash costs, there can be no talk of any expensive advertising campaigns and other promotions. Finding your customers can be much easier and cheaper. It is enough to order business cards and distribute them to everyone you can, or publish a few ads in special newspapers.

Also try to negotiate with small hardware stores for cooperation, since the chances of finding a customer in such a place are quite high. Renovators often plan to purchase new furniture as well. If you can convince the owners of these outlets that they will benefit from a certain percentage of your orders, then customers will soon appear.

In addition to traditional methods, you need to start preparing your website or blog, since every year more and more orders, especially in large and medium-sized cities, are received by craftsmen via the Internet. Of course, promoting such your own virtual store will require financial and material costs from you, but not everything is done at once. Gradually developing the main production, in parallel, engage in the development of an Internet resource, which, if successful, will provide you with many orders - the dream of all entrepreneurs without exception.

How to choose the right material supplier?

Sufficiently high competition in this sector forces firms that provide this kind services, conduct approximately the same financial policy. Therefore, choosing an organization based only on prices will be fundamentally wrong. Some may sell some products cheaper than competitors, while others - more expensive, as a result, the average cost of components for the production of furniture will be approximately the same everywhere. Naturally, we are talking about the same level of quality, since materials and accessories from different manufacturers have different prices.

The maximum possible range of goods and services offered by the organization to its customers. In such a place, you should be able to buy almost everything you need without spending extra time and money on trips to other stores for some small change. Moreover, it is highly desirable that the components be sold in different price categories, since customers have an unequal income level, and not everyone will be able to pay for expensive elite materials, and some only need these. Therefore, you should have the freedom of choice in one place.

No less important are the terms of execution of your orders and the discounts that are provided to regular customers. Duplicate the information received from the company's employees with experienced clients. It is from them that you can learn important nuances.

The location of the organization plays a significant role, it is better to start working with a company that is located as close as possible to your workshop. Voyages across the city, with the current traffic congestion during the daytime, take up a lot of precious time.

The territory should have convenient access to the workshops and properly equipped platforms for loading parts into your vehicles. It's good when in such places there are canopies that guarantee the safety of parts in any bad weather.

Search for premises and purchase of equipment

For the manufacture of cabinet furniture at the initial stage, you will need a room with an area of ​​\u200b\u200babout 20-25 square meters, it will be good if it turns out to be one large room. Please note that a small warehouse will be located here for both recently imported blanks and finished products. In the same room, it will be necessary to drill and process parts, as well as assemble furniture, so choosing a room of less than 20 squares is not recommended.

In addition, pay attention to the possibility of maintaining the temperature in it at the level of 10-15 degrees in the autumn-winter period. Immediately calculate how much it will cost you. Sometimes cheap rent is completely offset by expensive heating. There was no need to remind at all that the room should be dry, since this is one of the main conditions, and by neglecting it, you risk a lot.

Confidence in the safety of all property is also important, because over time, if the business develops successfully, components and equipment worth several thousand dollars can be simultaneously in the workshop. Do not forget here about ensuring convenient loading of finished furniture and unloading of imported parts with fittings.

When buying equipment, many cannot decide on the class of hand-held power tools. There are very opposite opinions on this matter: some prefer to purchase inexpensive goods and change as needed, others work only with expensive products worldwide. famous brands.

There is also a tool that is in the middle price range, and here it is, perhaps, worth choosing at the very beginning. In addition to production needs, it is always useful for other things. In order for you not to have any problems during the execution of orders, you must have in your arsenal:

• Electric drill - 2000 rubles;
• Cordless screwdriver - 2500 rubles;
• A cordless screwdriver - 2000 rubles;
• Electric jigsaw - 2200 rubles;
• Manual milling cutter - 2500 rubles;
• Grinding machine - 2500 rubles;
• Electric end saw - 7000 rubles;
• Industrial hair dryer - 1600 rubles;
• Perforator - 2200 rubles.
• A set of cutting tools: drills, cutters, knives and crowns - 3000 rubles;
• Standard set hand tool home master - 1000 rubles;
• Clamps - 1000 rubles;
• Miter box - 800 rubles.

Over time, as you gain more experience and save money to develop your production, you will acquire more sophisticated equipment that provides a higher level of production. In the meantime, it is quite possible to do with what is listed in this section, as this is quite enough to produce cabinet furniture from finished parts. Your costs when purchasing the mentioned instrument will be about 30 thousand rubles, and prices may deviate in both directions by about 20%.

Software

No, we are not talking about expensive CNC machines, but just two programs that can greatly facilitate your work at the stages of furniture design and when ordering chipboard cutting. One way or another, but you will have to do this anyway, until things are going well that allow you to hire an employee for this purpose. Without the use of software, this entire process will take a lot of time and effort, and errors in calculations are also possible. Therefore, it is worth paying attention to very simple and useful programs:

PRO 100- a program created for the design and construction of furniture. With its help, you can easily carry out both the visualization of an object and the calculation of the parts necessary for assembly. To date, there are several versions of PRO 100, as the program is constantly being improved. The latest development allows you to create quite realistic 3D pictures.

Cutting- a program whose purpose is to assist in compiling the best option for cutting sheets of chipboard and MDF. Using it, you will quickly find out how much material is needed for the manufacture of a particular product, and you will also be able to minimize unclaimed waste. Cutting saves both time and money.

In addition, it is desirable to have a laptop. Your future work associated with frequent visits to housing, offices and other facilities where measurements will be made. Almost all customers in this case are childishly impatient, they want to immediately see what their furniture looks like. With a laptop and PRO 100, you can render in 45-70 minutes. By the way, this greatly increases your chances of getting an order.

Prospects for the development of the furniture business

Following our recommendations and setting aside part of the money earned for business development, you will be able to reach a new quality level within 2-3 years. In the process of fulfilling orders, acquaintances are made with construction teams, since repairmen and furniture makers, in fact, are inseparable. Such connections, like the Internet project, will allow you to increase the number of customers and increase your income.

An important factor that guarantees success of undertakings, is a constant expansion production base both in terms of increasing space and purchasing new equipment.

From the first days of work you will dream of panel saw and edge banding machines. They provide independence, allow you to quickly correct errors on the spot and save money.

But you can’t rush to buy them, many craftsmen, applying ahead of time to a bank or private individuals for a loan to purchase them, incorrectly assessed their capabilities and subsequently suffered losses. Therefore, it is better to make such serious purchases with your own money or borrow a small amount.

Expensive machines justify themselves only with the appropriate volumes of processed material, only then they are effective.

Their cost is approximately:

• Panel saw (made in China) - about 200,000 rubles.
• Curvilinear edge banding machine (made in Russia, China) - about 50,000 rubles.

There is equipment and a little cheaper, and much more expensive than the given prices. But even familiarization with the average cost of machines, which are usually purchased for small workshops, is enough to avoid making impulsive decisions. Without a carefully calibrated business plan, which is confirmed by an increase in the number of orders, you should not start this event. Just as undesirable effective development there may be a delay with such a purchase. You will simply waste money and time.

Furniture manufacturing has always been considered a promising occupation, especially in our country, since a huge percentage of the population still exploits old sets and dreams of new ones. People who bought a kitchen, closet or hallway about 5-8 years ago are already starting to think about replacing them, so furniture makers will always be with work. You just need to organize it correctly.

New idea for business: Production of fences and railings for private households under the Fence Lego franchise "(new, lack of competition, high demand even under current market conditions).

The production of cabinet furniture is enough profitable business, since the demand for this species furniture stable throughout the year. For this business you will need:

1. Premises: workshop and office;
2. Employees: designer-technologist and furniture assembler;
3. Suppliers of materials and accessories;
4. Intermediaries to increase sales: furniture showrooms and design studios.

Depending on the planned volume of investments and experience in this area, you need to choose a way to organize production. Production can be organized in three ways, depending on the length of the technological process and the amount of investment:

• Full cycle production;
• Medium cycle production;
• Short cycle production.

A full description of the technological process is presented in other sections of this business plan.

To organize a private business from scratch, you do not need to try to cover all stages of furniture manufacturing. It is better to start with assembly from ready-made components in your own workshop. In this case, you will have time to build a system of work with a client, establish relationships with suppliers, research the market, and also develop a customer base. And as soon as the flow of customers becomes stable, it is possible to consider the possibility of expanding the business by covering other technological processes.

The range of cabinet furniture consists of office furniture (chairs, tables, racks, etc.) and home furniture (cabinets, wardrobes, chests of drawers, tables, chairs, stools, benches, etc.).

Sales of products are carried out through three channels:

1. Retail sales to end consumers;
2. Realization of furniture through intermediaries;
3. Wholesale sales to organizations and large institutions.

Initial investment amount to 1,104,500 rubles.

average cost order is 80,000 rubles.

markup for finished products is from 40 to 50%.

Time to reach the breakeven point is 2 months.

Payback period project from 5 months.

2. Description of the business, product or service

According to the companies operating in the market, the demand for cabinet furniture is distributed between office furniture and home furniture.

The range of offered products includes:

Office furniture: racks, cabinets, chairs, tables, cabinets;

Furniture for home: kitchens, dining tables, chairs, stools, cabinets, storage boxes, shelves, benches.

Due to the seasonality factor, the assortment may change. For example, during the summer in large numbers order furniture for relaxing in the country: benches, stools, tables. In autumn, the demand for school desks and chairs, racks for papers and documents increases. Demand for kitchens remains consistently high throughout the year.

The production of cabinet furniture can be carried out in three different ways, depending on the duration of the production cycle.

• First way implies the presence of a full cycle: from the manufacture of the material that acts as the basis for cabinet furniture (chipboard, chipboard, MDF) to the release of the finished product.
• Second way eliminates the material manufacturing process, i.e. Ready-made sheets of chipboard, fiberboard, MDF are purchased. It remains to cut them, make an edge and assemble until ready.
• Third option production is organized on the principle of a short cycle and includes only the furniture assembly process. Furniture is assembled from custom-cut chipboard, chipboard, MDF.

For the organization of small business "from scratch" by the most the best option is work on the principle of a short cycle. In this case, there is no need to purchase expensive equipment, and the workshop works under a specific order.

Once you have established a customer base and the company has a steady flow of orders, you can expand production to cover other cycles. By this time, you will already have enough accumulated funds to purchase sawing and edge banding machines, which will allow you to increase the process chain.

Implementation finished products will be done in several ways:

1. Forming applications through your own office, which is also a showroom;
2. Through intermediaries: furniture stores, design studios. This method cooperation will allow you to cover a geographically larger volume of the market;
3. Sales through an online store. Delivery in this case can be carried out by a third-party transport company.

3. Description of the market

Consumers of this type of business can be divided into three target groups:

• Retail end consumers. These are the people who will use your furniture. They can be divided according to the age criterion and the frequency of purchases:

1. Young working people aged 25 to 30 who purchase furniture for the first time;
2. People aged 30 to 50 who update cabinet furniture in their homes and offices every 4-5 years.

• wholesale clients. Typically, these are private state organizations who buy the same type of products in large quantities. This type of consumer includes schools, kindergartens, hotels, office centers, etc. As a rule, depending on the volume of the order, they are given a certain wholesale discount.
• Intermediaries. These include interior showrooms and furniture stores. They are interested in long-term cooperation and work with you for a certain percentage of the order. Many of them exist in the showroom format, which allows them to host exhibition samples of their own products.

The competition in the market for the production of cabinet furniture is quite high, so you should not initially invest a lot of money in this type of business. The demand for your products will mainly depend on the quality, delivery time, as well as the price of the finished products. An important factor will also be the provision of guarantees for products within a year from the date of installation and start of operation.

The high level of competition is due to the fact that your competitors are not only the same private workshops, but also large companies. For example, the international network IKEA offers a large selection of cabinet furniture. However, a favorable factor is that with the appreciation of the dollar, the prices of Swedish furniture have increased significantly.

Advantages of cabinet furniture production

Let's highlight the main advantages that will allow your company to occupy a stable niche in the cabinet furniture business:

1. Work under the order. No need to organize a warehouse and store large stocks of materials;
2. The minimum set of tools. At the first stage, you do not need to invest in the purchase of expensive equipment;
3. Small staff. To get started, it will be enough for you to hire two employees in a permanent staff;
4. Availability of own showroom and exhibition samples in interior and furniture showrooms;
5. Possibility to change the range of products depending on the trend of demand;
6. Large selection of materials and fittings for customers with different levels income;
7. Creation of an online store with delivery in the region;
8. Manufacture of designer furniture according to author's drawings.

4. Sales and Marketing

Marketing channels

5. Production plan

Stages of creating a business for the production of cabinet furniture

Creation own production consists of the following steps:

• State registration

To open a small workshop with a short cycle production, you can register as an individual entrepreneur. In this case, you do not need to open a current account and create an authorized capital.

However, if you intend to soon expand production and work with large suppliers and customers, it is better to register as an LLC right away. Optimal taxation system when working with orders coming from individuals- STS (15% income minus expenses). In this case, you will need a CCP installation.

• Rental of premises for workshop and office

Since at the first stages you will not need to install large-sized equipment, it will be enough to rent a room of 200 sq.m. At the same time, 150 sq.m. accounts for the workshop and warehouse, and 50 sq.m. on office space, where exhibition samples will be presented, as well as workplaces for a designer and a manager.

An additional advantage when choosing a room will be the opportunity to increase the rental area up to 300 sq.m. during a year. Subsequently, when increasing production, you will need additional square meters to organize a warehouse for materials and finished products, as well as a place for machines and equipment.

Room requirements:

• Non-residential premises

The most suitable for this type of activity will be a production facility. This is due to the fact that the work of the workshop is accompanied by a high level of noise.

• Ground floor, two entrances

You will need to organize two separate entrances: to the office and to the workshop. In the second case, it is necessary to have access roads for trucks.

• Three-phase electricity 380W.

Some equipment has a high power consumption. This needs to be thought out in advance.

• Absence of moisture and high humidity.

It is fundamentally important factor. Since the main material for work is wood, high humidity will immediately affect the quality of finished products.

Stages of working with a client

The implementation of the order is carried out in several stages:

• Client's contact with the company

At this stage, the manager or leader identifies the needs of the client and draws up a list of pieces of furniture that he needs. Further, the designer-technologist begins to work with the client. He helps the client decide on the design of the product, the number and size of drawers, the material, color and texture of the facade, etc.

• Cost calculation, ordering

After agreeing on the type and composition of products with the client, the designer-technologist calculates the cost of the order. Then the manager or manager agrees this cost with the client, places an order, and takes an advance payment. The term of the order is indicated as standard and ranges from 30 to 45 working days. In this case, early production of furniture is possible.

• Purchasing materials from suppliers

At this stage, the manager or manager orders individual components from suppliers.

Main material. In its role is chipboard, MDF or solid wood. You need to order not only a sheet of the right material, but also its sawing to size and edge. You can place an order from one supplier, or you can purchase sheets separately from one supplier, and processing from another.

facades. Kitchen facades, as well as cabinet doors, are separate furniture elements. Their main function is decorative, so the range on the market is huge. You can choose to work with several suppliers by comparing prices for specific products.

Countertops. They can be made both from laminated chipboard sheets, and from natural and artificial stone.

Back walls and bottom of boxes. These elements are made mainly of HDF, the color is selected according to the main material of the furniture.

Furniture fasteners. This hardware, which act as connecting elements: furniture corners, wooden dowels, eccentric ties, euro screws, etc.

Accessories and guides. This category includes furniture hinges, lifting mechanisms, door handles, legs for furniture, as well as guides for sliding doors of wardrobes.

To compare suppliers of materials, two criteria should be followed: price and production and delivery time. As a rule, more low prices accompanied by longer production times. It is fundamentally important for the company that all individual elements are produced at the same time, as well as that the entire order as a whole is completed as quickly as possible.

• Main job: assembling the furniture body

This work is performed by the furniture assembler in the workshop. It accepts the delivery of components and assembles the main body of products. Small and mobile products are fully assembled. These include bedside tables, chairs, small tables. Large-sized furniture involves partial assembly in the workshop and final installation at the facility.

• Delivery and installation of the finished product

This is the last stage, which requires the presence of an assembler and a supervisor. The manager accepts the finished work, transfers it to the client and receives full payment. The order is considered completed.

6. Organizational structure

To start the organization, you will need three people: a manager, a designer-technologist, a furniture assembler.

With an increase in the scale of production, the staff will be replenished. In the future, the composition of the state:

Working staff - an increase in employees up to 3 workers and a production manager;

Administrative staff - customer service manager, 2 designer-technologists, manager.

Let's describe the work of the main employees in more detail.

Manager

At the first stages, he performs the duties of a manager and manager. The work can be divided into two areas:

• external activities of the organization.
• Internal work of production.

The first direction includes:

1. Work with clients. Accepts applications from clients, concludes contracts, signs acceptance certificates.
2. Work with providers. Analyzes the supplier market, concludes contracts, negotiates the terms of cooperation.
3. Working with intermediaries. Looking for ways to sell products through specialized stores and design studios.

The second area of ​​activity concerns the organization inner work in company.

Consumer demand for beautiful, elegant furniture is constantly growing. New design solutions in the interior make furniture manufacturers constantly expand their range. The number of furniture factories is increasing, creating full-fledged competition in this market segment. The ease and simplicity of the technological process lies in the manufacture of the necessary parts, their subsequent assembly according to the instructions for the future product, using only a screwdriver, drill, screwdriver.

For a furniture workshop, basic equipment is sufficient, though basically, its choice directly depends on the type of products manufactured at the enterprise for a business project:

1. Band saw machine. This type is used to cut metal, wood.
2. Drying mechanisms. Its presence is mandatory for the production of natural wood products.
3. Equipment for wood processing. Machine for wood aging, milling machines, wood splicing mechanism, drilling, milling and copying mechanisms.
4. Machine equipment for working with glass. It is installed for cutting, cutting, edging and sandblasting, engraving and other manipulations.
5. Mechanisms for metal processing. With it, polishing, cutting, welding, cutting, drilling of metal parts of future furniture is carried out.
6. Sewing equipment. Allows you to cut, sew, cut woven elements of furniture construction.

You will also need to have other tools in your arsenal: furniture staplers, planers, hammers, pliers, a drill, a screwdriver, a lot of small tools for working with materials.

Business design. Key Aspects

Sightseeing tour

This project involves organizing your own production premises where the production of furniture for its subsequent sale will be carried out. Individual entrepreneurship, often, is the main form of education of a furniture enterprise, which is due to the sale of finished products to consumers for private use. If it is planned to sell furniture to customers from government and legal structures, then additional registration of the production workshop in an LLC will be very reasonable.

3. Selection of working personnel.

General personnel data can be reduced to the following points:

• Designer, order clerk - 1 job unit;
• Sales manager - 1 unit;
• Workers of the shop itself - enough from 2 to 8 units;
• Driver - 1 unit.

The approach to the choice should be thorough, because the face of your organization, authority and clarity in the execution of orders will depend on this.

The office should have an employee who has experience working with special programs. He must be delicate, sociable, tactful in order to find customers, bring them into the category of permanent ones, and increase the clientele among consumers of the services of your workshop.

Production should be carried out by people who know their business. The scope of their competence should be considered to work with basic equipment and materials. Now the basis for the production of any furniture is MDF-plates and chipboard.

If the furniture production is adjacent to your own point of sale, then you need to hire another staff unit in the person of a sales consultant. His responsibilities will be the correct information about the products, attracting potential buyers.

Finance: investing and income

Capital investment:

1. Rent for occupied premises:

Production workshop - about 300,000 annually;
- office space - from 100,000 rubles / year.

2. Equipment and computer support - from 200,000 to 1.5 million rubles.

3. Salary to staff - starting from 1.2 million rubles. annually.

4. Purchase of materials - calculated individually. Approximately 20% of a piece of finished furniture.

5. Other expenditure items - about 300,000 thousand annually.

It turns out that the entrepreneur must have a capital of approximately 3.4 million rubles, excluding materials for manufacturing in this amount.

Yield:

The payback period for a furniture production workshop is individual, but generally ranges from one year. With a clear and competent approach to doing business, the income from the sale of finished products will be about 400,000 rubles / month. It is worth noting that many production organizations are able to earn much more if they take into account consumer demand, the unsuccessful experience of other companies, constantly monitor current trends in furniture creation, and much more.

Specified financial indicators are approximate to enable the entrepreneur to determine the development prospects own business to spend money wisely. Yield/expenditure will depend on various factors, including the region where the future furniture production will be organized.

Approximate figures from furniture sales in Russia:

• office furniture - 22%;
• cabinet furniture - 25%;
• kitchens - 19%;
• upholstered furniture - 12%;
• Bedrooms - 12%;
• Other - 10%.

The choice of consumers is obvious. The entrepreneur must take into account all the nuances in order to purchase exactly the equipment that will make it possible to produce only the types of furniture structures that are in demand by buyers.

The given business project is approximate, and can become the basis for individual plan individual entrepreneur.