A business plan is a document containing information about many aspects of the functioning of a business: information about a product, company, marketing company and many others. A competent business plan will be a good start for any business, and will also help in strategic planning and management at all stages of the development of the company.

The underlying goal of developing a business plan is to create a document that will allow its authors to clearly and clearly state the essence of their project to potential partners and investors. Therefore, a business plan must have not only a competent analytical study, but also a marketing justification that will convince you of reasonableness and attractiveness. this project.

For the entrepreneur himself, a business plan is also necessary for:

• Definitions of specific activities
• Identification of the target market segment
• Formulating the strategic and tactical goals of the organization
• Selection of the composition of the proposed products and services
• Identification of the necessary personnel and their working conditions
• Development of marketing activities for market research, sales promotion, pricing
• Ratings financial position company and analysis of available resources

We draw up a business plan on our own: registration

For effective and correct perception of your business plan, you must follow the design principles:

• Keep your project concise and compact. It is better to move all detailed and optional information outside the main text, namely, into annexes.
• Display information clearly. The description of the project must be presented not only in the form of paragraphs of text, but also with the help of tables to reflect detailed figures, diagrams for structure and graphs to identify trends.
• Structure the project description. Highlight sections, and semantic subsections in them, if necessary. Bring the main ideas of each part of the business plan to the beginning (in the form of main statements) or to the end (in the form of conclusions).
• Use formatting. Highlight headings and important points in bold, set a single value for paragraph indents and line spacing. The most universal values ​​are: Times New Roman font, font size 12, justify, line spacing 1.5, indent 1.5.

Section structure and examples

Each business plan is individual, so it may have a different structure and order of sections. It depends on the essence of the project itself and the issues that are key in it.

Below is the complete and most versatile structure.

Summary

Business plan summary presents key findings, which are made after the development of the project and its main characteristics. Usually, the summary fits on 1-2 pages so that it can be read in one minute.

This section should contain all the important data in order to attract the attention and interest of a partner or investor, namely:

1. Brief description of the project initiator
2. Description main point project
3. Competitive advantage of the project, allowing to expect its success
4. The amount of investment in the project (it is possible to indicate the main areas of investment)
5. Sources of financing (the amount of equity capital, loans, government support)
6. Basic financial and technical indicators project (production volume, annual turnover, planned profit, project payback period)

Sample business plan summary

Our company Vostok LLC has been successfully operating in the stationery market for 5 years. We propose to release a series of goods, fundamentally new for our region, whose market research shows the success of this idea. We need investments in the amount of 5.6 million rubles to launch the production process and sell products. An annual production volume of 250 thousand units is planned, with a turnover of 14.68 million rubles. The payback period for this project is 1.5 years.

Initiator of the project

This section contains information about the project initiator to determine its reliability as a borrower, as well as identifying the ability to successfully implement the project in accordance with the stated plans.

The section should contain:

• The exact name of the initiator and legal data
• Proof of work experience
• Financial characteristics
• Other material information

Example of a brief description of the project initiator

Our Vostok company was registered in April 2008 as an LLC. We work with the largest suppliers of office supplies and have a reputation as a leading retailer this product in the region. We have many certificates confirming the quality of our products and services.

Market analysis

This analysis should give a clear idea about the possibilities of marketing the products and lay the groundwork for developing a marketing plan. Depending on the nature of the project, it may contain all or some of the following subsections:

Analysis of the socio-economic environment

If the socio-economic environment of the region has a certain influence on the project, it should be reflected in this paragraph. Here, the main macroeconomic indicators of the region may be present: the level of development of production, employment, etc.

Analysis of the market segment and consumers

This subsection should contain basic information about consumers (their geographical location, type, opinion about the product, the process of making a purchase decision, the number and regularity of purchases). It should also describe the market segment according to various criteria: geographical or linguistic, psychological, socio-demographic. The market orientation must also be specified: b2c (individual-oriented) or b2b (enterprise-oriented).

Target market analysis

In this subsection, it is necessary to determine the target market of the project, its structure, and the pace of development. It is necessary to indicate both qualitative (market capacity, life cycle phase, saturation level, growth rates) and quantitative (intensity of competition, motives for making purchases, structure of consumer needs) characteristics.

Distribution channel analysis

The subsection should contain a description of the main distribution channels, which can be categorized as: wholesale, retail, direct sale by the buyer. Depending on which distribution channel is chosen, the implementation scheme, pricing policy, promotion costs, etc., change.

Competitor analysis

This section of the market analysis should contain a listing of real and potential competitors and their main positions (total sales, total market share, reputation, promotion methods). Based on this information, it is possible to determine the strengths and weak sides competitors and benchmark against your own organization.

An example of a brief market analysis

After analyzing the stationery market in our region, we identified data on the market segment and target audience (students of educational institutions), the level of development of the target market (weakly developed, the niche is not loaded), distribution channels (retail), competitors (competition is weak).

Description of products or services

To obtain a complete understanding of the investor or partner about the product (service), the following information must be reflected:

• Product name and product line structure
• Main consumer properties
• Competitive advantages
• Comparison of the product with analogues

In addition to these data, it is necessary to reflect all Additional information about the product: the state of its readiness, R&D carried out and its results, data on the tests carried out and other important information.

Product Brief Example

Our products are fundamentally new for the region and represent a new line of multifunctional stationery that combines the functions of a pen, pencil, eraser and proofreader. There are no analogues of this product in our region, so there is no competition. The conducted studies have proved that these stationery will be in demand among students of schools and universities.

Marketing plan

• Product should be described in terms of meeting basic needs, meeting the required quality standards, attractive design and consumer properties of the product.
• Price must be indicated in a certain range, in the same paragraph it is necessary to indicate the terms of payment and various bonuses (discounts, promotions, etc.).
• Promotion should be reflected through the main tools, schedule and cost of activities that are designed to achieve the planned sales volume. Promotion channels can be different: from advertising with the media, to contextual advertising in the Internet.
• Sales should be described through the main channels and terms of delivery. It must be remembered that the choice of a particular distribution channel has a significant impact on the profitability of the project.

In addition to describing these tools, marketing plan must have calendar chart and predicted cost.

An example of an abbreviated marketing plan

Production plan

This section should contain a detailed description of the working and production processes of the company.

The production plan includes the following information:

• Requirements for the organization and conduct of the production process
• Description of all stages of the technological process
• Production program
• Price production assets
• The cost of production equipment
• The need for components, raw materials and resources
• Resource providers and estimated prices
• Production cost

Depending on the specifics of the project, the set of these items can vary significantly. In the case of developing a business plan related to the provision of services, this section may be completely absent or may be modified.

Example of a short production plan

The production process includes several stages: from the purchase of the necessary raw materials, to the direct release of goods. The cost of production assets is 1.2 million rubles. This amount includes the cost of production equipment. We plan to work with proven suppliers whose prices are among the most affordable in the region. The cost of the manufactured product will be in the region of 41 rubles.

organizational plan

The organizational plan reflects the ability to achieve goals and accomplish tasks specified in the business plan.

IN this section contains information about personnel policy company (methods of personnel selection and hiring, assessment of the effectiveness of employees), its organizational structure (management scheme, composition of departments) and information about personnel (skill level, average salary, working hours).

It should also contain a calendar schedule of work with the designation of deadlines and responsible persons and a list normative documents and other elements of the legal framework.

Example of a short organizational plan

Our company adheres to a strict personnel selection policy, and has a linear-functional organizational structure with two divisions - a production block and a retail outlet. The level of qualification of our staff is at the average level, the work schedule involves a shift schedule.

Risk assessment

The risk analysis of a business plan should be approached very carefully, applying various methods for identifying and managing risks, optimally assessing the likelihood of their occurrence and offering certain guarantees to investors and partners.

There are three main groups of risks that must be identified and assessed in a business plan:

1. Commercial. These include: the likelihood of a decrease in demand, changes in the cost of materials and raw materials, saturation competitive environment, dishonest actions of partners and competitors, rising rental prices, etc.
2. Financial. This group of risks can be classified as commercial, but its peculiarity is that the impact is only on the financial environment. These risks include: risks associated with the choice of sources of financing and investors and the risk of non-payment by counterparties Money.
3. intracompany. These risks include: unprofessional management, violation trade secret, employee dissatisfaction with working conditions.

For a full-fledged risk assessment, it is necessary to identify their complete list, then determine the percentage probability of their occurrence, roughly assess the damage from their occurrence, summarize all risks in a table and cross out all those with a percentage threshold of occurrence below 3-5%.

Example of a brief risk assessment

Having carried out a deep analysis of the risks of our product, we identified a number of key ones: distrust of the product and its negative perception, an increase in the cost and terms of supply of raw materials, and the achievement of sales volumes below the planned one. The possibility of these risks occurring varies from 7% to 15%, which is acceptable, given the specifics of the product.

Investment plan

This section includes information about the investment attractiveness of the project, which may consist of the following items:

• Assessment of investment costs. The item may contain a description various directions investment of funds: in fixed assets, for the preparatory period and others.
• Working capital financing. This may reflect the amount of funds used to purchase inventories for work in progress, to pay advances to suppliers, to store finished products and other components of working capital.
• Current costs of the project. These include direct material costs, wages to employees, general production costs, depreciation, administrative expenses, selling expenses, etc.
• Sources of financing. This paragraph should contain information on the total need for funding, the structure of funding sources, the amount own funds, the form of financing provided by the project participants, the amount and form of lending.
• Planned budget. It should be based on a financial model that takes into account all items of income and expenses mentioned in the business plan. To do this, you can include in the item the income statement, cash flow statement and balance sheet.
• Assessment of financial feasibility. Here it is necessary to reflect the calculated main financial indicators: the period of self-financing, the period of inventory turnover, return on sales, return on assets, return on equity and invested capital.

Example of a short investment plan

The level of financial feasibility of our project has high performance Therefore, we plan to attract not only our own funds, but also invested and borrowed funds. The main investment costs are required to start production and purchase all necessary materials. Other sources of funding will be used to implement the implementation of the product, payment wages employees, travel expenses, organizational expenses.

Financial Forecast

This section is an assessment of the financial consequences that may result from the actions reflected in the business plan. In the development process, it is necessary to make a forecast of the following indicators:

• variables and fixed costs
• Volume of proceeds from sales and its growth rate
• The rate of increase in the value of assets
• Need for additional funding

Predictive calculation of these indicators will allow you to establish possible directions for the financial development of the company, whose activities are reflected in the business plan.

Example of a short financial forecast

Based on the data stated in the business plan, by 2016 we plan to keep variable and fixed costs at the same level, and increase the volume of sales proceeds by reducing the cost of production and production costs. According to the forecast, the rate of increase in the value of our company's assets will increase by 23%.

Applications

The annexes contain all the documents that can serve as confirmation of certain data specified in the business plan, namely:

1. Product Documentation: technical documents, patents, test results, auditors' conclusions.
2. Enterprise Documentation: copies constituent documents, licenses, certificates, registration certificates.
3. Marketing Documentation: market and competitive research reports, customer orders for delivery and copies of contracts.

In conclusion, it should be clarified that the preparation of a business plan is not necessarily the initial stage of development, because it can also be worked out for a fully functioning company in order to attract funding or evaluate the effectiveness of an existing business model.

A well-written business plan The best way to interest investors and partners in your project.

One of the most important sections of any business plan is the summary. Potential investors, employees of financial institutions read it first of all.

One of the main sections of a business plan is a summary.

The summary should be written as a separate, coherent document that briefly explains the essence of the project. Features of a business plan summary, an example of its structure are described below:

• essence of the project;
• geographical location of the company;
• a brief description of the product or service;
• business goals, development prospects and staff competence;
• stages of project implementation, sources of investment, loans and their repayment periods;
• project performance indicators (profit, profitability, payback period).

Summary in a business plan: an example of the financial and economic part

Specify financial performance indicators and economic calculations important, because often on the basis of this information a decision is made on the feasibility of developing a project or investing in it.

It is advisable to indicate the period of implementation and profitability of the company, expenses and the amount of investments, net profit and current value of the enterprise, its profitability and payback period.

Signs of a Good Business Project Summary

The purpose of writing a summary is to attract the attention of potential investors to the project. To do this, it must be written correctly. Business plan resume templates can be found online. A well-written description is always characterized by the following features:

• informative and brevity;
• emphasis on benefits, uniqueness, features of the project;
• projected results of activities and project efficiency (profit, payback period, expected sales volume, risk assessment and methods for calculating all indicators).

The summary is the most important part of the document. This section summarizes the main information about the project, its concept and possible prospects. All experts agree that it is the resume that largely determines whether you will receive the desired investment, or whether your plan will not be taken seriously.

Due to the great importance of this part, most experts recommend writing it after the completion of work on other sections, because only in this way will you be able to operate with already done calculations and cost-effective data for your project.

The following are the main steps involved in writing a business plan summary. It should be emphasized that all the information provided below is for guidance only. If you have nothing to indicate in some paragraphs, for example, due to lack of the necessary experience, you can limit yourself to a few general expressions and phrases, or even omit them altogether.

Main subsections of the resume

1. Project name and organizational form

First of all, in the resume you need to indicate the name of the business project, for example:

• Business plan for opening a clothing store;
• Bakery business plan;
• Business plan for opening a hookah bar.

* Examples are in italics here and below.

This item, as a rule, does not cause any difficulties for entrepreneurs. However, the following sections of the summary will require you to describe the main features of the project in much more detail.

In addition, in order to successfully complete this stage, you need to take all the documents for your organization and provide the following information:

• Name of the organization ("Ivanov and Partners");
• Organizational legal form(LLC code KOPF-65);
• Type of ownership ( Private property OKFS code 16
• share of the state (subject of the Federation) in the capital 0%);
• The average number of employees per year (20 people);
• The size of the authorized capital (50 thousand rubles);
• Gross turnover for Last year work (700 thousand rubles);
• Contact details: address, telephone;
• Bank account details;
• Name, age and qualifications of the project manager or individual, three previous positions held by the manager and tenure, as well as length of service in the organization working on the creation of the business plan.

2. Description of the idea

In this paragraph, it is necessary to briefly, but essentially, describe the main idea of ​​the business plan. You should also indicate whether your proposal is to expand an existing business, or whether you are proposing to open a specific business from scratch.

For example: The goal of the project is to open a clothing store for pregnant women "Happy Mom".

Or: The purpose of this project is to open a network of coffee and confectionery shops by the Bonjour factory, where the products of the above-mentioned factory will be sold.

3. Description of your business

If you manage an organization, this paragraph should describe the direction of its activities and the scale of the enterprise, indicate the stage at which the business is currently located. If you are individual and have your own business, describe the direction of activity and current successes.

For example: The Bonjour confectionery factory has been successfully operating for 7 years. Involved in production Newest technologies production, the factory has large production areas and employs only highly qualified employees. Thanks to the above characteristics, the company successfully carries out wholesale trade confectionery and has stable income. However, the opening retail, in particular, a coffee and confectionery shop, will increase the company's profits and bring Bonjour products to a new market.

Over the past three years, ... have been implemented, ... production lines have been launched ... etc.

4. Description of key personnel qualifications

In this paragraph, you need to identify key personnel and describe the qualifications of employees, indicating their experience in similar projects, the skills needed for your business, etc.

You should also attach information about education indicating educational institution who issued a certificate or diploma. As in the case of the manager himself, you should indicate the previous places of employment and the period of work in these organizations.

If the managing employees are co-founders of the community, this must be mentioned without fail.

5. Brief description of the field in which you plan to work

Writing this paragraph, as a rule, causes businessmen the least amount of difficulty. In order to describe the required industry, it is only necessary to find materials on this area and select the appropriate information, namely: facts confirming the prospects of the industry; positive trends; the most common problems that you can eliminate with a well-thought-out strategy.

Remember, even a business plan should avoid plagiarism. In fact, you need to rewrite the found text in other words.

In order for your search to be as productive as possible, you should use relevant queries, for example:

• State of … business;
• Situation in … industry;
• Research/review … industries 2016/2017 etc.

Of course, most sites will offer you to buy a study, but some of them will contain necessary information. Moreover, finding relevant recent data about a particular field of activity is not at all difficult, because. they are in the public domain, you just have to make an effort.

6. Description of the benefits of your offer/company

It is this point in the summary that should be given the largest number attention. A summary of the pros of your offer is what investors look for. State the strengths of your project as if you were the only candidate capable of handling the task. At this point, it is worth mentioning the rich experience, the uniqueness and progressiveness of the proposed concept, the availability of all necessary knowledge and skills, necessary equipment, space, etc.

Remember, in this case, modesty is inappropriate. If you already have experience in the market, be sure to mention the high consumer demand for products that are widely target audience and back it up with relevant research. The main thing is that your statements look plausible and reasoned.

7. Description of the objectives of the project

Of course, your summary should also include the goals and perspectives of your plan. When describing the main challenges and opportunities for entering new markets, you should be as specific as possible and clearly describe where and how your business plans to operate. In other words, you need to mention exactly how you plan to achieve the set goals and the approximate time frame in which you are going to reach the above volumes and amounts. And again, do not be modest - describe the most positive scenario. However, one should not throw in unfounded prospects - all results should be related to the advantages of the project already outlined. Moreover, your goals must fully comply with the further calculations presented in the business plan.

8. Identification of suitable government programs

Currently, there are many different government programs aimed at developing various business sectors. You just have to find the right one by entering the phrase "state program ... industry." If you still do not find suitable proposals from the state, you should still indicate that your project will help fight unemployment in a particular locality or region, support a local manufacturer, etc.

9. Description of required investments

In this paragraph, you need to indicate how much money you need to start and maintain your project, and also describe which items of expenditure the funds will be directed to. However, remember that the summary of the business plan is only summary the main points, which means it’s not worth it to paint every amount to the penny, it’s enough just to indicate the general directions.

An important point is also the need to indicate exactly how much you are ready to deposit personally, and what you expect from a potential investor. In this case, it is worth describing the approximate terms of repayment of the debt.

10. Description of the property of an individual

If you are not one of the founders of the organization, but remain an individual, describe your property.

11. Availability of permits related to the type of activity

If your project concerns, for example, the opening of a pharmacy, you need to indicate that you have a state license to sell pharmaceutical products.

12. Financial performance indicators of the plan

Here you need to present the indicators derived from the calculations set out in the business plan, namely:

• Approximate payback period of the project;
• Discounted payback period;
• Business profitability;
• Gross income;
• The cost of goods;
• Net profit of the enterprise, etc.

13. Description and analysis of possible risks

Describing the benefits of your project does not exclude the description of possible risks. Above all, your plan needs to be as realistic as possible, in part to show potential investors that you're taking a sober view of the situation, and not floating in clouds of huge profits without the slightest difficulty. However, you should not thicken the clouds: if you are preparing a business plan not for your own purposes, but specifically for investment, describe the main risks without too much detail. As a rule, the following risks are indicated in the resume:

1. Unforeseen: natural disasters, fires, theft. You can minimize these risks with the help of an insurance policy.
2. Commercial: unrealistic analysis of the competitive environment, unreliable suppliers and agents, insufficient industry analysis, etc. They are minimized thanks to a thorough market analysis and the search for decent partners.
3. Economic: crises, depreciation of currencies, etc.
4. Political, hard to predict risks.

1. If you intend to receive money from foreign organizations, write an English version of the summary of the business plan.
2. If you do not want your accounts to be used by other individuals or legal entities, indicate whether your business plan is public information, information for internal use, is confidential or strictly confidential.
3. Do not make the resume too voluminous, a couple of printed pages will be enough. Information should be presented concisely and directly relate to the main aspects of the business.

Example resume business plan for opening a clothing store

Organization name: "Beautiful clothes"

Legal form: LLC code KOPF-65

Form of ownership: Private property Code OKFS 16

Number of employees per year: 50

Authorized capital: 2,000,000 rubles

Gross turnover for the last year: 7,000,000 rubles

Contact information: Rostov, st. Bolshaya Sadovaya, 5, phone +700000000

Account: 2625хххххх

Project leader: Ivanova Maria Vasilievna. Previous positions: Deputy Head of the Credit Department of XXX Bank (from 1989 to 1998), Top Manager of XXX Bank (from 1998 to 2010); founder of the organization "Beautiful clothes" (from 2010 to the present).

The aim of the project is to open a branded clothing store for adults "Beautiful clothes" by the "Beautiful clothes" factory.

The factory for the production of clothes "Beautiful clothes" has been successfully operating on the market for more than 6 years. The latest technologies are involved in the production, the factory has large areas and highly qualified workers: seamstresses and designers. Thanks to the above characteristics, the factory accepts many orders from clothing stores throughout the country and provides the opportunity to make bulk purchases. However, the company wants to develop own brand through the opening of his own branded store and the launch of several lines of branded clothing. Over the past 3 years, XXX units of products have been sold, 2 trial clothing lines have been launched, contracts have been signed with 10 fashion chains.

The key employees are:

1. The founder of the company, director - Ivanova Maria Vasilievna.
2. Chief designer - Yulia Vyacheslavovna Kobtseva, graduate, diploma issued by XXX, 20 years of experience in the field, is a co-founder of the company.
3. Top manager - Gavrilov Yuri Alexandrovich, master, diploma issued by XXX, has 5 years of experience in the company XXX, where he performed managerial functions, 7 years of experience in the company XXX, where he acted as a director, has been working in the company "Beautiful clothes" for four years.

The clothing retail industry in the Russian market is currently on the rise. As of 2016, the market turnover grew by 3% in ruble terms. A positive factor is the fact that there is a serious decline in exports of European brands to Russia, and consumers increasingly prefer to purchase clothes from domestic manufacturers. This trend is explained by more low prices And high quality products and materials used.

This business plan describes the opening of your own company store on the basis of an existing factory.

The advantages of the "Beautiful clothes" project are as follows:

1. Established clothing production;
2. Experience in launching clothing lines;
3. Knowledge of demand
4. A team of experienced designers;
5. The latest production technologies that can significantly reduce the price of products.

The goals of the project are:

• Bringing your brand to Russian market clothes;
• Opening your own brand store;
• Search for premises and personnel for the store;
• Development of new fashion lines;
• Development of a special corporate identity;
• Brand promotion through effective marketing strategies;
• Entering the CIS level, popularizing the brand abroad for 7 years;
• Entering the global clothing market for 15 years.

The project falls under the state program " Light industry and folk arts and crafts state program Russian Federation"Development of Industry and Increasing its Competitiveness", aimed at increasing the share of domestic goods in the domestic market.

Required investments:

• Purchase of premises for a store - XXX rubles;
• The cost of materials for the collection - XXX rubles;
• Expenses for creating models and tailoring - XXX rubles;

• Borrowed funds - XXX rub.

This type of activity does not require registration of permits.

• Payback period - X months;
• Business profitability - 20%;

Project risk analysis:

Sample resume business plan for opening a beauty salon

Individual entrepreneur Fefelov Valeriy Alexandrovich

Number of employees: 5

Contact information: Moscow, st. XXX, d.XX, phone +700000000

Settlement account: 5674хххххх

Project initiator and leader: Fefelov Valery Aleksandrovich. Previous positions: Director of a private company-distributor of cosmetic products (2000-2016), 2016 - Individual Entrepreneur.

The aim of the project is to open a beauty salon "Glamour", where the following services will be provided: manicure, pedicure, nail extension, men's, women's and children's haircuts, makeup, hairstyles.

The creator of this project, Fefelov Valery Alexandrovich, has the necessary experience in the cosmetology industry, an experienced team of specialists working in this field, and also has contacts of the right suppliers and has candidates for the positions of salon employees, which allows you to open successful salon high-level beauty in the shortest possible time.

Key workers:

1. Fefelov Valery Alexandrovich, head, individual entrepreneur. He has significant experience in the field of cosmetic services, is a certified specialist of XXX, the diploma was issued by XXX.
2. Petrova Anna Nikolaevna, administrator, has 10 years of experience in two beauty salons, "XXX", "XXX".
3. Polyachenko Svetlana Sergeevna, accountant, financier, has 15 years of work in the bank XXX as a chief economist.

The market for cosmetic services in Russia is developing annually. So, by 2014, its volume increased by more than 1%. In 2014, the turnover of this market amounted to more than 90 billion rubles, which exceeded the level of 2013 by 10%. A similar positive trend was observed in 2015 as well. This growth is explained by the growth of the solvency of the population. At the same time, the services of beauty salons are in great demand in large cities. Economy class salons are in great demand, they offer services at discounted prices and are actively promoted in in social networks.

This project involves the opening of an economy class beauty salon in the city of Moscow. The benefits of this initiative include the following:

• Key personnel have similar work experience;
• High demand for these services among the general population;
• Low prices give a serious competitive advantage;
• Availability of contacts of suppliers of quality cosmetic products;
• The presence of highly qualified personnel for the positions of manicure and pedicure masters, hairdressers and makeup artists.

The goals of the project are:

• Adaptation and repair of the premises owned by the beauty salon;
• Purchase of goods and training of craftsmen;
• The beginning of the salon;
• Promotion of the project in social networks and other information resources;
• Achieving high profits of XXX rubles within XXX months;
• Opening of 2 more branded salons in Moscow within the next 3 years;
• Further expansion of the brand in the regions, opening of 10 branded stores within 10 years.

Required investments:

• Salary of employees - XXX rubles;
• Costs for the purchase of cosmetics, equipment - XXX rubles;
• Expenses for repair and creation of a design project - XXX rubles;
• Marketing promotion of the project - XXX rubles;
• Payment of utilities and other expenses - XXX rubles;
• The total investment amount is XXX rubles.

Financing of the project is planned partly at the expense of the project initiator's own funds, and also partly at the expense of attracting credit resources. XXX is considered as a creditor.

• Own funds - XXX rubles.
• Borrowed funds - XXX rub.

To open a business after preparing the premises, it is planned to obtain an opinion from Rospotrebnadzor, Gospozhnadzor, and local authorities. Contracts for public utilities, heating and water supply already included.

Financial efficiency of the project:

• Payback period - X months;
• Discounted payback period - X months;
• Business profitability - 30%;
• Gross income - XXX million rubles;
• The cost of goods - XXX rubles;
• Net profit of the enterprise - XXX rubles.

Project risk analysis:

1. Unforeseen risks: fires, theft, natural disasters. Covered by the company's insurance policy.
2. Commercial risks: unrealistic analysis of the competitive environment, work with unreliable partners and insufficiently qualified personnel. They are minimized thanks to the work of experienced specialists of the company and careful consideration of all possible factors in the market.
3. Economic risks: crisis, depreciation of currencies.

The business plan should clearly demonstrate the ways to achieve the set goals, the time period sufficient to achieve them, the expected profits and possible losses.

Specialized Project program Expert, an example of a business plan drawn up on its basis cannot be downloaded, since such developments cost money and no one will post them for free, but the program is praised and called a reliable assistant in writing good business plan. The latter should contain information about:

• - the idea and factors that directly affect the success of its implementation. Let's say you plan to trade children's toys by opening a small shop. Positive factors: there is no children's toy store in a specific area of ​​the city;
• - the quality and characteristics of products;
• - income and estimated expenses;
• - a sequence of actions that display step by step algorithm implementation of the idea, for example:
• ____________ a) registration as an individual entrepreneur;
• ____________ b) conclusion of a lease agreement for premises for a store;
• ____________ c) conclusion of a contract for the supply of toys;
• ____________ d) search for sellers;
• ____________ e) conducting an advertising campaign;
• ____________ f) opening a store.

Business plan cover example

Peculiar calling card Your business plan is the title page. It is he who should form the first impression of the project for which funding is required.

It should be concise, extremely short and concise, it is better to avoid a very selective description of the project. Special attention it is worth paying attention to the name of the project, since a good name will contribute to the success of the project, displaying all the necessary information about it.

The standard design of the title page includes an indication of:

• — the name of the enterprise, its address, telephone and fax;
• - the person or company for which the business plan is written;
• - short and full name project;
• - the head of the enterprise, his phone number;
• - the person who developed the business plan, his phone number;
• - project start date, its duration;
• - the date of the drafting.

So, the creation of a business plan begins with the title page, an example of such a “business card”:

Sample business plan summary

A summary of a business plan can be safely called its passport. The success in promoting the project will depend on how thoughtfully and qualitatively the summary is drawn up, whether investors want to continue to familiarize themselves with the business plan. The summary should be written after the business plan has been drawn up and include the following three points:

• 1. Introduction, consisting of a description of the goals of the plan and a brief summary of the essence of the project. Suppose a small business plan is being created, an example of an introduction for a summary of which could be given as follows: "Cafe for the little ones" plans to open a cafe aimed at families with young children. The cafe will be located in the city center and have an accessible pricing policy. Location in a busy area will ensure a continuous flow of customers.
• 2. The main content in the form of a concise description of the key points of the business plan, type of activity, project cost and demand forecast.
• 3. The conclusion should summarize the factors of the planned success of the enterprise, possibly including a description of the main directions of the entrepreneur's actions.

An example of a business plan presentation

An exemplary presentation consists of 5 main components:

1. Personalize. Within the framework of this paragraph, it is worth trying to put the voicing of the basics of your position in 60 seconds, a longer duration is undesirable.
2. Why you? It should be succinctly stated why your project should be honored to be invested. We can note the presence of rich experience, developments, competence in a particular area.
3. What do you offer? In this part of the presentation, you need to communicate the uniqueness of your business proposal, to some extent it should be covered financial part business plan, an example of a correct display, which should include the amount of dividends and the time frame after which investors will receive income from this event.
4. Spectacular ending. Give a clear definition of who you are, what you want to achieve with the help and participation of investors.
5. Submission. Typically, a presentation is designed using the Power Point program to make it memorable and as informative as possible.
The success of a business plan presentation depends on a competent combination of text with high-quality visual design.

Example of a business plan production plan

The business plan should include a section in the form production plan only when the project involves the production of certain products.

The main task facing this section is to demonstrate to potential partners the ability to produce the right amount of products of proper quality.

The production plan should contain an analysis of the following information:

• - what technology and equipment is planned to be used, the possibility of their use on a specific investment object, what costs for the acquisition of new technologies, specialized equipment, licenses, patents provide for the creation of a business plan, an example of the most optimal implementation of know-how will also not hurt to give;
• - calculation production capacity, prospective production volumes, determination of the probability of increasing production base, funding sources, future costs;
• - specific data on the provision of raw materials and all necessary components;
• - ensuring the release of products, forecasting the total costs of its production, the possibility of carrying out promising measures aimed at improving products, organizing production;
• - the need for workers;
• - costs of a permanent and temporary nature;
• - environmental Safety.

Sample Business Plan Financial Plan

The financial section of the business plan should contain information summarizing the previous materials of the sections and presented in the cost version. Financial plan consists of the following main reports:

• - balance sheet, which indicates the financial solvency of the enterprise;
• - profit and loss account, which provides information on the planned amount of profit;
• - a cash flow report designed to inform about the ability of an enterprise to successfully generate cash and meet financial obligations on a timely basis.

The result of the calculations is the receipt of predicted financial indicators and project performance indicators, which can be presented in the form of a table.

These indicators are of paramount importance for a potential investor, who should be able to assess the future state and prospects for the development of the project, the effectiveness of investments, before investing.

Summary can be called differently brief description business plan. Its main goal is to present a complete picture of the project to a potential investor, so that he can immediately understand what the further conversation will be about. From this follow the basic requirements for the paragraph: brevity - 2-3 pages, the most complete reflection of all aspects covered in the plan.

Combining these two requirements is not as simple as it seems at first glance, especially if a large project was being developed.

What should be included in the section?

As mentioned above, summary contains brief information about each section of the business plan. Therefore, it is advisable to start it with an introduction, in which you need to place information about the enterprise that will implement this project.

This part should include information:

• date of foundation of the company;
• about its location;
• about what the company plans to do;
• about the goals that the management team set for the company;
• about customers who need the goods or services produced by the company.

After that, you can start writing the main part of the section. Here it is worth talking mainly about the fundamental parameters of the project, the implementation of which will be carried out by the organization.

The main part should be:

• from general indicators, in accordance with which the products are manufactured at the present time;
• from production indicators, to which the authors of the project aspire after it is implemented. By the way, information should be provided both on real indicators and on prospective ones. Also here it is necessary to calculate the finances that require manufacturing process for uninterrupted operation, the amount of capital investments, without which implementation is impossible, and the amount of current expenses that ensure further uninterrupted production;
• of goals, the achievement of which the enterprise will achieve in the presence of such indicators. For example, in order to conquer a certain part of the market with similar products, you need to successfully implement a project based on value for money;
• from description promising directions development, which the enterprise can count on after the project is implemented;
• from the reference points of the application of forces and finances for success;
• from a description of possible obstacles and difficulties that may pursue the implementation process. Here you also need to provide brief information about what can be done so that the risk does not arise or entail minimal losses.

The list provided is indicative. The complexity of the project and the number of enterprises participating in it, as well as specific features and circumstances, may require the introduction of other additional items.

The person responsible for compiling the document must remember that additions do not allow exceeding the recommended volume of the resume is 3 pages of printed text in A4 format. In addition, the clarity of presentation should not be compromised by increasing the number of paragraphs.

What to pay attention to

The summary should include only those points of the project, without which it is impossible to interest a potential investor. The main considerations (mission of the project), stated in a concise form, can be highlighted using margins or font. This is necessary to attract the attention of the person reading the document.

In terms of the size of the presentation, the mission of the project should fit in 2-3 paragraphs, and in compliance with the main requirement - all the laid down formulations should be extremely clear.

There is no need to prove this or that conclusion, the main goal is to present a clear and precise presentation. That is, just as a summary should attract a potential investor, so the mission should make the section itself interesting.

The essence of the project

This part can be called the most important component of the section. Not only the first impression of a potential investor, but also the likelihood of further cooperation directly depends on the quality of its writing.

To maximize the essence of the project, you can resort to detailed description main goals and possible ways their achievements. You can place a specific example: the goal of the project is the annual sale of a product (organic fertilizers) of 1000 tons. To achieve what you want, you can improve the production of this type of fertilizer, find new distribution channels or enter into a wholesale supply agreement.

Compilation rules

In a short but capacious summary, a potential investor should see a number of key advantages and important features project.

Before drawing up a business plan, you need to remember that a bank, fund or organization that practices the issuance of preferential loans receives requests daily and huge number. Therefore, the success of the project as a whole depends on how concisely, concisely and attractively for the investor the information is presented. From the very first word, it should be clear to a person that this business is profitable.

On the Key Elements of Success

The need for this section arises when the developer believes that a few additional arguments are missing for persuasiveness. The complexity of the project and a large number of factors that have a significant impact on its implementation lead to the fact that the successful final implementation begins to seem doubtful to the investor.

Therefore it makes sense identify objective factors and circumstances that favorably affect the course of events. In addition, here you need to indicate the main measures that, in the opinion of the developers of the business plan, will achieve the desired result.

Conclusion

When compiling a summary, it should be remembered that this part of the business plan should be representative in nature. In no case should it be similar to an advertising brochure. If the information presented is attractive and persuasive, then the resume is written correctly.

This goal can be achieved by selecting appropriate illustrative materials, tables and graphs. Given that the total volume of the section is small, therefore, the number of such materials should also be limited. And since the plan is drawn up for several investors, it would be nice to imagine yourself in the place of each of them and focus on the moments that are most attractive to them.