* The calculations use average data for Russia

Starting investments:

Revenue:

125,000 ₽ - 705,000 ₽

Net profit:

50,000 ₽ - 300,000 ₽

Payback period:

Pizza is a “money” dish with worldwide popularity and a huge markup. Every minute in Russia 400 slices of pizza are eaten. Let's find out what you need to start your own business selling pizza.

Pizza is considered a favorite dish all over the world. Every minute, 400 slices of pizza are eaten in Russia alone. And without profitability calculations, it is clear that opening your own pizzeria is always promising and profitable.

Market Review

It's no secret that the catering business is one of the most popular today. The rhythm of life, time constraints - all this explains the reluctance of people to cook at home. It’s much easier to go to a restaurant or order pizza at home.

The catering market grows by 25% annually. This figure scares aspiring entrepreneurs who want to try their hand at restaurant business. However, fear is not always justified. For example, among pizzeria cafes there are no clear leaders, and therefore we can assume that entry into the pizzeria is open to new players.

Even if you live in a small city, there are probably pizzerias in it - and they are the local “monopolist”. That is, a small network opens, which expands over time and occupies a large market share. But it is important to understand that gradually promoted brands become boring and may lose quality, so a new pizzeria with competent marketing and quality products has every chance to become popular.

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How can you attract customers to a pizzeria? In addition to the well-known and understandable methods, one should not lose sight of the special one, which turns out to be very effective for catering establishments. This is the format. There are many options in how to present your pizzeria on the market. They differ in presentation, concept, scale, production processes and the amount of investment. You can start your own pizza business with a budget of 100 thousand rubles. Let's take a closer look various options so that you can choose the one that suits you.

Pizzeria formats

Pizza bar. In addition to pizza, the bar menu includes a small assortment of other dishes (french fries, sausages, desserts, drinks). This is a format for young people who want to socialize, watch football and have a satisfying but inexpensive meal. You can open a pizza bar with a capital of 600 thousand rubles.

Mobile and simple business. This van can sell whole pizzas, as well as slices. The main advantage is that you can change your location and be present at the highest cash registers. You will have to invest at least 700 thousand rubles in this format. The main cost is the purchase of a van and equipment for making pizza.




Food court pizzeria. A suitable option for those who do not want to spend a lot of effort and money on advertising. “Taking a bite” of a piece of space in a shopping center is an effective advertising move in itself. Shopping centers are always busy potential clients. The main rule of trading here is: fast, tasty and inexpensive, otherwise the client will go to competitors. High competition is the main disadvantage of this format. To open a pizzeria in this format you will need 700-800 thousand rubles.

Kiosk-pizzeria (pizza shop). This format can be placed in a large hypermarket or shopping center. A popular trend that is developing by leaps and bounds. A pizza shop is a small room consisting only of a kitchen and a product distribution area. Pizza in such establishments is prepared within 15-20 minutes right in front of the customers. This is a more budget-friendly pizzeria format, for which 400 thousand rubles will be enough to open.

Pizza delivery service. One of the most common formats. The work will require a minimum of equipment, personnel and production space. Of the minuses, it is worth noting the high costs of an advertising campaign - a website is required, expenses for print advertising, and recently it is desirable to be friends with mobile applications and services. You will have to spend a significant amount on delivery vehicles. In total, to open a pizza delivery service, you will have to spend about 1 million rubles.

The Italians came up with this format when they rolled pizza into a cone and began selling it in convenient packaging. So pizza began to look like regular fast food. Europe received this idea with a bang. Why not try to implement this idea in Russia? A small kiosk in crowded places or an “island” on the territory of a shopping center is suitable for this. You will have to invest 300-400 thousand rubles.




Pizza maker. For Russian market This is new, but analysts predict that pizza vending machines will bring good income to their owners. Pizza vending machines can be simple or advanced. In budget options, the finished pizza is stored in a special refrigerator compartment, then it is sent to a compartment where it is freed from film, and then into the oven. More advanced pizza machines take longer to prepare the dish, but cover the entire production cycle. In such machines, the dough is kneaded, and all the ingredients are stored in different compartments and mixed during the cooking process. The advantage for the buyer is that he does not need to wait for delivery or stop by a pizzeria - he can buy delicious, fresh pizza in a place convenient for him. There is another plus - pizza from such a machine will cost less than in a pizzeria. One such pizza machine costs about 300 thousand rubles, and in order to open a vending business selling pizza, you will have to invest 400 thousand rubles.

Classic cafe-pizzeria. This is a classic and common option. A small establishment with 20-30 tables and a menu that includes not only varieties of pizza, but also other items. Opening a pizzeria is easier than opening a full-fledged restaurant. There is no need to think through a complex menu that involves a variety of ingredients, as well as cooking methods. All you need is original pizza recipes, quality ingredients and a small kitchen. Pizza is prepared relatively easily and very quickly. To open a pizzeria cafe, you will need to invest 600-800 thousand rubles.

So if you want to start a business, but don’t have enough capital for a pizzeria, you can choose an option that fits your budget. For example, you can start your business with a pizza shop, gain experience and gradually expand. We will look in more detail at how to open a pizzeria cafe. In many ways, this guide is suitable for any entrepreneur who is planning a pizza business.

Why is it worth opening a pizzeria?

What do you need to open a pizzeria?

Study the market. Sphere Catering is quite saturated, and competition among pizzerias is high. So before you plan to open your own establishment, do your research competitive environment. Identify the main market players, study their locations to find a suitable place for yourself, and assess the demand for pizza in your area. Also visit the establishments of your potential competitors to scout the situation “from the inside”, see how others’ businesses work, study the menu to evaluate the offer on the market. Consider the foreign market to find out its trends, new ideas and concepts. After all, most fashionable things come to us from abroad. In addition, fresh concepts and business models can be observed abroad. In general, collect as much practical information as possible to draw accurate conclusions.

Decide on the concept of the establishment. It's no secret that the design and concept of an establishment are as important as the food there. At this stage it is expected to draw up a work plan, determine the format and corporate identity institutions, development of technological, engineering and design projects. By this point, the entrepreneur should have an understanding of how the project will work and how it will be financed. A concept, your own style and “tricks” are needed to make your establishment stand out from many others. Why should a visitor come to you? The concept will describe the answer to this question. Maybe it will be a family cafe with a children's menu? Or, on the contrary, a brutal establishment where you can get together with a group and watch football? Maybe you want to open a pizzeria where customers can choose the ingredients for their own pizza. If your imagination fails you, look at what is happening in foreign markets. Get ideas, combine them - and you will definitely find that magic formula that will make your establishment “one and only.” Remember that concept alone will not get you far. Therefore, attention should be paid Special attention quality of service, speed of serving pizza and its taste, so that the visitor wants to return to you.

Make a business plan. This is the most critical stage of the project. To avoid unnecessary expenses and problems at the start, think through the project carefully. What will be on the menu? How much money will you have to spend? What equipment do you need to purchase? How many employees will need to be hired? How to promote your establishment on the market? How much can you earn from a pizzeria? The result of your work should be the derivation of a unique formula for success, in which you will understand what the establishment should have in terms of revenue, traffic, rent and cost of production. Once you have these numbers, it will be easier for you to make decisions when choosing premises, product suppliers, hiring staff, etc.

How to register a pizzeria

The initial stage of opening a pizzeria is registering the business with government agencies and obtaining permits for the catering establishment. For reference commercial activities It is recommended to register an LLC with a simplified taxation system (“income minus expenses” at a rate of 15%). Type of activity according to OKVED-2:

56.10 “Activities of restaurants and food delivery services”

56.10.1 “Activities of restaurants and cafes with full restaurant service, cafeterias, restaurants fast food and self-service."

How to choose a premises for a pizzeria and obtain permits

How to avoid problems with government agencies when opening a pizzeria? First, you need to complete all permitting documentation in accordance with the requirements. At the request of the authorities, it is necessary to collect the following package of documents:

OGRN certificate;

safety magazine;

TIN certificate;

finishing certificates with the necessary SES requirements;

sanitary and epidemiological conclusion issued by Rospotrebnadzor;

documents checking instrumentation and measuring utensils;

agreements with SES and fire service;

conclusion of the tax inspectorate on the registration of cash registers;

agreement with the energy saving service and sewerage service;

waste removal agreement;

agreement with the tenant and contracts with employees;

assortment list, approved in the SEN;

a license to sell alcohol, if it is intended to be sold in the establishment;

contracts for deratization, disinfestation and disinfection;

a list of products sold and manufactured agreed with Rospotrebnadzor;

an agreement for the provision of car disinfection services (necessary if a delivery service is provided).

Having collected this impressive list of documents, you can rest assured that the legal issue has been resolved. It is better to provide for the cost of preparing documentation in the amount of at least 20 thousand rubles. We recommend that you pay attention to the requirements in the above documents, since this information will be useful when choosing a room. It is better to immediately take care of fulfilling all the conditions so that you do not have to correct inconsistencies and incur additional costs. The topic of obtaining permits for restaurants is described in more detail in this material.

Finding a suitable area for a pizzeria can take a lot of time, so it’s better to take care of this in advance.

Basic requirements for a pizzeria premises:

square area about 100 sq. m.;

availability of parking;

the presence of artificial and natural ventilation;

availability of sewerage;

availability of additional rooms (storage room, bathroom, staff room);

proximity to shopping and entertainment centers and office buildings.

However, the requirements for the location of the pizzeria depend on what format and concept are chosen. For example, if a delivery service is proposed, you need to take into account logistics and choose a location so that pizza can be delivered to any part of the city in approximately the same time. And if you are planning to open a pizzeria like a family cafe, then it is better to give preference to a residential area.

According to Total Food Service, most restaurants need 40% of the total area of ​​the premises for the kitchen and warehouse, and the remaining 60% is occupied by the customer service area. You will be very lucky if you manage to find a premises where a catering establishment previously operated. In this case, you can save money on bringing the premises into compliance with fire safety and sanitary standards. The amount of rent for a premises depends on various factors: the city, the region, pedestrian traffic, and favorable proximity to others are important. public places. On average, renting premises for a pizzeria will cost 80 thousand rubles monthly. Experienced entrepreneurs recommend paying for six months at once - then by the time you make the second payment you will already have time to get started.

Another issue regarding the premises is renovation. It is recommended to choose premises that do not require major repairs, remodeling, etc. Any repair means a certain duration of the preparatory stage. The longer you take to solve problems with preparing the premises of the establishment, the more losses you will suffer. But if you look at the modern interior of fashionable establishments, you will notice a minimum of decoration on the walls and ceiling. Today, the design of establishments is played up with decor, furniture - something that can be quickly brought and, if necessary, taken back. This happens because, in fact, none of the tenants can be sure that they will stay in this premises for a long time.

A couple more nuances: according to the rules, a pizzeria cannot be located in basement. It is problematic to place such establishments in residential buildings.

What equipment is needed for a pizzeria?

Investing in the right commercial kitchen equipment is one of the main steps in opening a pizzeria. The quality of kitchen equipment and tools will determine its production capacity, workflow, and some will even affect the taste of food. Therefore, you should approach your choice responsibly. To do this, it is recommended to study various commercial offers and the experience of other entrepreneurs. Below is a list of the main types of equipment that may be needed in a pizzeria kitchen:

pizza ovens;

dough divider, flour sifter and dough mixer for preparing dough;

refrigerators, freezers and vacuum packers for food storage. Suitable model refrigeration equipment are chosen depending on the layout of the kitchen and the volume of stored products. A functional device will be a special table for preparing pizza, which keeps all the ingredients cool until they are needed;

A vegetable slicer can help make cutting fresh pizza toppings more efficient, such as cutting tomatoes and onions;

device for cutting French fries if you plan to expand the menu;

deep fryer for preparing French fries and other dishes;

oven;

dishwasher to automate the process and disinfect dishes;

equipment for preparing drinks: juicer, coffee machine (if needed);

kitchen utensils and other small equipment (knives, food containers, stands, containers, etc.).

List necessary equipment determined by the chosen pizzeria format. For example, a delivery service will only need ovens, a sink and kitchen tables.

In addition, it is necessary to purchase furniture (tables and chairs), cash machine and a cashless payment terminal, as well as decorative items. According to rough estimates, the cost of equipment for the pizzeria will be about 550 thousand rubles. This amount will increase if it is necessary to install an alarm system, air conditioning and ventilation systems.

How to create a pizzeria menu

Any pizzeria should have at least 5 varieties of pizza. More is better. Ideally, the menu will have at least 12 types of pizza, which should include the most popular items: Pepperroni, Margherita, 4 cheeses. The most popular pizza diameters are 40 cm and 30 cm.

Also offer visitors some creative, delicious food combinations. But you shouldn’t focus on one pizza. Diversify the menu with salads, fries, hot and cold appetizers. Seasonal offers will be available.

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It is recommended to periodically add new dishes to the menu or make special offers - this will allow you to retain the established customer base. It is important to ensure that for each dish a technological map is drawn up indicating the consumption of food per serving and the volume of this serving. This information is necessary to obtain permission from the SES, as well as to calculate the need for raw materials.

Another way to interest customers and expand the menu is the “choose yourself” service. Let the buyer choose the ingredients themselves. Expand your assortment by baking not only Italian thin-crust pizza (with a flatbread up to 0.5 cm), but also American air pizza (with a 2-cm flatbread, made from fluffy yeast dough with the addition of eggs and milk).

How to organize supplies for a pizzeria

Before opening a pizzeria, you need to decide on suppliers and establish supply channels for raw materials. The main requirement for suppliers is the delivery of high-quality and fresh products on time according to the agreed schedule. It is important that all ingredients used comply with GOST requirements.

It is worth noting that products in pizzerias are used very sparingly. There are almost no write-offs, since the same products are used to prepare all menu items.

Main categories of pizzeria suppliers:

suppliers of chicken eggs for dough;

suppliers of fresh meat and sausages;

provider fresh vegetables;

suppliers of various sauces;

suppliers of dairy products (cheese, sour cream, cream, etc.);

tea/coffee/drink suppliers.

For certain categories of supplies that provide the main menu, it is recommended to enter into exclusive contracts with one proven and reliable supplier. Before deciding on suppliers, conduct a thorough analysis of proposals. When purchasing a batch of products for the first time, break the order into small quantities so that you can order several types of each type of product from different suppliers. This will allow you to compare the quality and choose the most economically and qualitatively acceptable option.

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Subsequently, it is recommended to purchase products for the pizzeria frequently, but in small quantities - this increases delivery costs, but minimizes the risk of food spoilage and simplifies their storage. It should be noted that when signing partnership agreements, you can count on additional bonuses for the company - for example, beverage suppliers usually provide the establishment with branded glassware and equipment.

When agreeing on cooperation with suppliers, it is necessary to familiarize yourself with all the conditions specified in the contract. Generally, you will be responsible for shipping costs for the ingredients. To reduce this cost item, you need to choose suppliers that are closer to your establishment. The required amount of raw materials is determined based on the menu, technological map for preparing products and the expected sales volume. It is important that the recipe of the dishes complies with GOSTs or separately adopted specifications.

In the current economic situation, it is reasonable to enter into agreements with domestic suppliers of pizza raw materials. This is especially true for a small pizzeria, otherwise the check amount will be too large.

How to calculate the cost of pizza

The cost of food is calculated on the basis of technological maps. IN technological maps The recipe for each dish is reflected, the consumption of each ingredient is indicated. Using this data, you can calculate the cost of one pizza and other dishes.

The cost of one “average” pizza is about 130 rubles, and the markup reaches 300-400%. In order for your business to generate good income, the cost of pizza and its price must be in a ratio of no less than 1:5. At the same time, it is important to take into account the price-quality ratio; it is definitely not worth chasing the cheapest raw materials.

How to advertise a pizzeria

The target audience of pizzerias is quite wide. The main category of consumers is young people aged 18-35, regardless of income level. Thanks to affordable prices, the pizzeria serves a wide range of consumers.

One of the important points when opening a pizzeria is the preparation and implementation of an effective marketing strategy, which includes developing the name of the establishment, its logo and corporate identity, as well as organizing advertising campaign(promotions, promotion tools).

A bright and memorable name will make the establishment stand out from the many offers on the catering market and emphasize its concept. Services for developing a corporate identity for an establishment will cost an average of 15 thousand rubles. A catchy, eye-catching sign, including its installation, will cost about 30,000 rubles. To promote a pizzeria you can use various marketing tools: creative advertising videos about a pizzeria in a cinema; online promotion; sponsorship participation in cultural projects; installation billboards and signs; distributing business cards, flyers or menu brochures; event marketing; advertising in the media; radio advertising; participation in food exhibitions and fairs; loyalty programs, unusual promotions and so on.

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In this case, advertising a pizzeria in in social networks oriented towards youth. Within the framework of social networks, you can hold a “happy repost” campaign, “review competition”, etc. This tool is aimed at attracting additional audiences. Therefore, the pizzeria needs to get a personal account on social networks. There you can post photos of dishes and interiors, inform about promotions, hold competitions, and promptly answer all user questions. You can also provide a promotion " happy hours» - the time during which the establishment offers discounts, a special menu (for example, business lunches).

plan the promotion for weekdays;

Increase the price of your most popular menu items to cover cost differences;

come up with a short and clear slogan for the campaign;

stick to one group of drinks or food included in the promotion;

track stock profitability.

The set of advertising tools depends on the budget you are willing to allocate for it. To immediately attract the attention of consumers, it is recommended to conduct an active marketing strategy in the first months of the pizzeria's operation. On average, the initial advertising costs will be 50 thousand rubles. You can start advertising even before the establishment opens by coming up with original ads and launching a promotion that will interest people.

But the best advertising for any catering establishment and pizzeria in particular is undoubtedly quality product and service. If the consumer appreciates the dishes and service, he will want to return to this establishment again and recommend it to his friends. Active advertising promotion will speed up the process of payback on funds invested in opening a pizzeria and will ensure the required level of sales.

How to select pizzeria staff

The solution to this issue depends on what type of establishment you are opening. If this is a pizzeria for 20 people, then the minimum staff looks something like this:

pizzaiolo (2 people);

waiter (2-3 people);

dishwasher (1-2 people);

cleaner (1-2 people);

courier (if you are planning a delivery service).

Since your establishment will most likely operate 7 days a week, you will need to organize two shifts. The most important person in a pizzeria is the pizzaiolo. It is this that creates the unique brand of your pizza, which is what customers will come for. For a small pizzeria, you can look for a pizzaiolo among those who have graduated from a specialized school and taken courses in the basics of preparing Italian dishes. When selecting personnel, also make sure that all employees have valid medical records.

When selecting employees, you should focus not so much on work experience, but on personal qualities: desire to work, friendliness, responsibility, politeness, initiative. Typically, young people work in pizzerias - it is easier for them to maintain the fast pace of work.

How to plan pizzeria income

Catering is a specific type of business in which it is not so easy to predict the level of income. The assessment is usually subjective and based on the performance of other establishments. But these numbers may be very different from what it will be like for you. For you they are pure informational in nature, showing how much pizzerias earn and can earn. Of course, in the first months you won’t be able to make a lot of money on pizza - even in the most favorable scenario, your income will be about 50 thousand rubles. But if you correctly plan all stages of the project, launch its active promotion, implementing high standards of service, then during the first year of work it will be possible to increase this figure several times. With an average check of 700 rubles, you can count on a monthly profit of up to 600 thousand rubles, and sometimes higher.

To calculate the amount of net profit of a pizzeria, it is also necessary to plan the amount of fixed expenses, which include public utilities, employee salaries, taxes, purchases of products and losses from write-offs of products. Experience shows that you can recoup your investment within a year. And this is an excellent indicator for the catering market. At the same time, the profitability of the pizzeria will be about 40%.

Here's an approximate calculation of a pizzeria's revenue:

The cost of pizza is 130 rubles

The average price of pizza is 600 rubles

Number of sales per month: 1500 pieces

Revenue for the month = (600-130) × 1500 = 705,000 (rubles).

If you deduct the cost of renting the premises, wages, taxes, depreciation and other expenses, you can count on a net profit of 300 thousand rubles per month. Then the initial investment of 1.2 million can be recouped within six months.

How much money do you need to open a pizzeria?

After we have examined in detail the process of opening a pizzeria, we can summarize the information received and calculate how much it costs to open such an establishment.

Calculation of initial investment

As you can see, opening a pizzeria will require an initial investment of 1.2 million rubles. This is the minimum that a beginner in the catering business should focus on.

What are the risks when opening a pizzeria?

Like any business, opening a pizzeria comes with many risks. If you predict them in advance and apply countermeasures in a timely manner, you can avoid adverse consequences. Among the main risks are:

bad choice of location. For catering, this risk means low revenue. Therefore, it is necessary to carefully approach the analysis point of sale and take into account various factors;

increase in prices for raw materials, unscrupulous suppliers, low-quality raw materials. In the first case, there is a risk of increased costs and, as a consequence, the selling price, which may negatively affect demand. In the second case, the risk is associated with interruptions in production. It is possible to reduce the likelihood of these threats by choosing suppliers wisely and including all necessary conditions, which provide financial liability the supplier in case of their violation;

competitors' reaction. Since the catering market, and pizzerias in particular, is quite saturated and highly competitive, the behavior of competitors can have a strong influence. To minimize it, it is necessary to form your own client base, conduct constant market monitoring, have customer loyalty programs, competitive advantages And unique offers;

refusal to rent premises or increase in rental costs. To reduce this risk, you need to enter into a long-term lease and choose your landlord carefully.

fall in effective demand. This risk can be mitigated by developing effective loyalty programs, including discounts, happy hours, etc.;

problems with personnel - low qualifications, staff turnover, lack of employee motivation. This may lead to a decrease in sales efficiency, a reduction in revenue, and the formation of a negative image of the establishment. The easiest way to reduce this risk is at the recruitment stage by hiring employees who meet all the requirements. A bonus system should also be provided;

equipment breakdown and production downtime. Regular maintenance of equipment to maintain its functionality will help reduce the risk;

food spoilage due to low demand, breakdown of storage equipment, improper storage, planning errors. For the restaurant business, this risk is highly probable. Surplus food can arise for two reasons: first, due to low sales and unpopularity of certain dishes; and secondly, due to errors in forecasting sales volume. This risk can be reduced through competent planning and forecasting, reviewing the assortment, and excluding unprofitable dishes from the menu. Errors in food storage or breakdown of refrigeration equipment can lead to food spoilage. This threat can be avoided by training personnel and monitoring their work, as well as regular maintenance equipment;

decline in the establishment's reputation among target audience in case of errors in management or reduction in the quality of services. It is possible to mitigate the risk with constant monitoring of product quality, obtaining feedback from clients of the establishment and carrying out corrective measures.

You can open a profitable pizzeria both in a metropolis and in a small town. The pizzeria will fit perfectly into the frantic rhythm of a large city and will become a successful project in small town, whose residents are not yet satiated with catering offers, and the level of competition and the demands of visitors there are lower. But it is possible to achieve success even in highly competitive conditions. The main thing is to offer a quality product, promote original idea and have good service. In conclusion, we share a few useful tips that will help an entrepreneur open his own pizzeria:

Be sure to register your cash register with the tax office.

Cooperate only with those suppliers who have certificates for the products they sell.

Develop a unique concept that will help you stand out from your competitors. An attractive, original style will make the company recognizable.

Open kitchens, which provide customers with the opportunity to personally observe the process of preparing a dish, significantly increase the level of trust in the establishment. The costs of organizing such a kitchen are small, but the effect is significant.

Pizzeria is a type of establishment that has long been established on the market. The appearance of another pizzeria will not surprise anyone. But it’s up to you to come up with a unique service. This could be an original presentation, the opportunity to assemble your own pizza from a list of ingredients, etc.

Develop loyalty programs for regular customers.

A pizzeria is a business that requires a lot of time, attention and money. However, with proper distribution of each resource, it can become a profitable, promising business. And one successful project can become the basis for an entire network of establishments.

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War is war, and lunch is on schedule; love comes and goes, but you always want to eat. And many more proverbs and sayings hint not only at food for the stomach, but also at ideas for the mind.

Businesses based on public catering have always been in demand. And at the same time, it has its own characteristics, one of which is high competition.

Becoming an elite restaurateur is a rather complex, lengthy and expensive process. Starting a restaurant business will require a lot of investment. But you can start small. So small are various small cafes, eateries, snack bars.

This article discusses an example of such a small restaurant business - a pizzeria.

To open a pizzeria, you need to become more familiar with the features of food production and sketch out at least a rough business plan.

In fact, even a small catering outlet will allow you to start building up a clientele and gradually enter the restaurant business. And there…

A distinctive feature of the pizzeria is, first of all, its classification into the “fast food” sector.. But in order.

Features of fast food restaurants

In general, it should be noted that classifying a pizzeria as fast food is somewhat arbitrary. A pizzeria may well be a decent restaurant in the classical sense. As an example, an Italian restaurant. But this article discusses a less expensive option - a business plan for a pizzeria as a fast food outlet.

Calculations for organizing a full-fledged Italian restaurant still go beyond the scope of a simple pizzeria.

Pizzeria, like any other fast food cuisine, is based on 2 important features:

• speed of service provision;
• a large number of clients.

These two features are closely interrelated. If there are fewer clients than a certain critical threshold for a specific point of service provision, then the quality of the services themselves may drop sharply. Or the point will be unprofitable.

This is due to the fact that with a small number of customers there is a small turnover of products, the products stagnate and their quality deteriorates, respectively, along with the attractiveness of the establishment. People don't particularly like to eat food that isn't freshly prepared.

In the same way, with a large flow of visitors and low speed of service provision, the attractiveness of the establishment will decrease. Approximately half an hour of waiting is already a critical time for fast food restaurants.

It makes no sense to calculate the exact minimum number of visitors. The competition is not so dense as to find minimal opportunities for starting a business in the market.

Besides it is possible to expand the services provided by delivering pizza to your home or work. This possibility should be included in the final business plan.

Pizzeria placement, market analysis

A mini pizzeria can be placed in various places. It is important to take into account several rules that relate to both the economic and production parts. If the pizzeria is medium or large in size, then in this case it is possible to divide it into production workshops and points of sale.

It makes sense to divide into different rooms for economic reasons. If in a location that is advantageous from the point of view of product sales, the rent for premises is high. This is often what happens.

Naturally, when dividing, it will be necessary to take into account product delivery traffic. Relocating the production facility too far from the point of sale may negate any benefit from reduced rental payments.

Requirements for production premises

The premises in which pizza production is planned must comply with the requirements of the SES for manufacturers of bakery products.

Compliance with hygiene rules entails requirements for the production premises:

• finishing the walls with tiles or water-based paint;
• availability of cold and hot water;
• availability of sewerage;
• room ventilation system;
• when placed in a residential building - additional sound insulation.

Download ready business plan pizzerias with delivery, current for 2019, you can from our trusted partners "Biplane". Download link.

Placement of points of sale

A ready-made business plan for a pizzeria contains points of sale. With characteristics and analysis of each of them, if there is more than one.

The general approach to placing points of sale is as follows:

• close to business centers;
• close to educational institutions;
• in residential areas (creating an atmosphere of comfort rather than speed plays a role here);
• generally crowded places (train stations, parks, busy streets, etc.).

A special selling point is pizza delivery. It is mainly associated with communicating information to potential clients. A balanced approach is required to eliminate unprofitable trips. One of the ways is to indicate the delivery area in the advertisement, or to agree on an additional payment for long distances.

Competition

The location of sales points is closely related to the presence of competition. The pizzeria business plan includes an analysis of the competitive environment for each point of sale.

Generally speaking, it is not necessary to order additional research to analyze the competitive environment.

The external environment based on competitors can be divided into three groups:

• Crowded places: train stations, shopping centers etc. Present a large number of various catering outlets. A continuous flow of people creates high demand. Opening another food outlet usually does not lead to any significant increase in competition.
• There are no public food outlets in the surrounding area. It is worth analyzing the demand for organizing such a point in this place. Possibly an area with a low number of potential customers.
• There are no mass flows of people. There are public catering points. Watch them work for a while. It will be possible to get an idea of ​​the category of visitors and their flow. Work accordingly in the future marketing plan enterprises.

It is advisable to create a description of each point of sale separately: clients (structure, flow), competitors (services, volumes, quality), etc.

What is required to open a pizzeria, costs

As noted above, to open a pizzeria you need appropriate premises. Let's take a small pizzeria as an example. The production workshop and point of sale will be located in the same premises. Small pizzerias can be located in premises of 50 square meters. meters. The premises will need to be reconstructed.

In addition to the premises, you will need a minimum set of equipment for preparing dishes:

• bake;
• refrigerators, separate for each type of product;
• plate;
• tables;
• vegetable cutter, dough mixer, dough shaper, etc.;
• other kitchen equipment (containers, knives, molds, etc.).

And trade organizations:

• cash desk with payment terminal;
• distribution equipment;
• furniture for visitors;
• thermos bags (for delivery);
• computer with Internet (applications, analysis, reporting, etc.).

Minimum service staff:

• administrator;
• cook;
• salesman;
• pizza delivery guy;
• cleaner.

For a very small establishment, some of the functions can be combined, and some are outsourced to the enterprise staff, on a contractual basis, for example, students can be hired as peddlers on a piece-rate basis.

Although more than one pizzeria is open in every city, the demand for this product attracts new businessmen. How to open your own pizzeria from scratch? An example of a business plan with calculations will show the main advantages of the project and will allow you to competently build a business.

Determining the format

The cafe format offers visitors, in addition to several varieties of pizza, snacks, salads, sweets and drinks. Judging by the reviews, this is the most common and popular type of pizzeria, requiring quite a large investment.

Opening an Italian restaurant is difficult, expensive and time consuming. Such an establishment has special requirements for equipment, personnel, and assortment. To compete in this market segment, you need to be very well versed in the intricacies of the restaurant business and organize a truly original and high-quality enterprise.

It is not difficult to open a pizzeria in a kiosk. A kitchen with a window for dispensing products will not require large financial investments. Even a converted car is suitable for this. You can place several tables nearby for visitors, arrange home delivery and accept orders online.

Pizza delivery as a separate area requires a carefully thought-out advertising and sales policy. Usually people order a product to their home that has already been tried before. Therefore, making a correspondence product popular is not an easy task. But this is the cheapest business venture with minimal labor and time costs.

Entrepreneurs often include delivery and packaging of take-out products in the list of services of a stationary pizzeria.

Step-by-step pizzeria business plan

When the issue with the format is resolved, it is necessary to draw up a business plan.

1. Marketing market research.
2. Registration of a company and obtaining permits.
3. Selection and design of premises.
4. Purchase of equipment for a pizzeria.
5. Development of assortment.
6. Hiring staff.
7. Launch of an advertising campaign.
8. Calculations of how much it costs to open a pizzeria from scratch.

This step-by-step instruction allows you not to miss anything important when planning and launching a project of any complexity.

A cafe-type pizzeria also needs to bring equipment and furniture, but the requirements for them are not as stringent as in a restaurant. Sample list of equipment for a room designed for 20-25 clients:

• dough kneading machine;
• dough sheeting machine;
• bake;
• hood;
• refrigerator with freezer;
• showcase with cooling mode;
• pizza collection table;
• kitchen scales;
• a set of kitchen utensils - knives, forks, spoons, cups, plates, glasses, etc.;
• coffee maker;
• furniture in the hall - tables, chairs, clothes hangers;
• stand for distribution of finished products;
• office equipment;
• software;
• music Center;
• Internet connection and Wi-Fi;
• TV.

In the compartments for household needs, you will need to install shelving and organize a place for storing equipment and products, equip a change room for the needs of staff, and equip the bathroom with plumbing.

For takeaway and pizza delivery you need to purchase special containers and plastic containers for packaging other dishes.

Delivery can be carried out by pizzeria transport or under an agreement with a courier service. For your own needs, you will need to purchase a car, motorcycle or scooter, and hire a courier driver.

Range

There are types of pizza great amount, but the most important thing about it is the dough. The Italian version is prepared on a thin base, weighing no more than half a kilogram. American pizza can even be a kilogram due to the thick flatbread. The most popular pizzas around the world are Margherita, 4 Seasons, and Pepperoni.

Along with ready-made options, visitors can be offered to order pizza from individual ingredients to suit their own taste. To do this, the menu should include as many different ingredients as possible to satisfy the most demanding customers. Where possible, products should be locally sourced. This will be cheaper and will allow you to purchase fresh and high-quality food.

In addition to pizza, the cafe's assortment should include salads, snacks, desserts, soft and hot drinks, and low-alcohol products. Small kiosks and delivery services mostly sell only pizza, although you can diversify the menu and expand the range of customers by including rolls, fries and sweet pastries.

Some aspiring entrepreneurs face problems due to a bad pizza dough recipe. Therefore, even before opening a pizzeria, you need to make a test batch and make sure of the taste of the product.

Staff

An important component of the success of an establishment is its employees. The attendance and profitability of the project depends on their competence.

Depending on the format of the pizzeria in the state, the following is required:

1. Chef.
2. Cook.
3. Technologist.
4. Administrator.
5. Waiters.
6. Dishwasher.
7. Courier.
8. Accountant.
9. Cleaner.

The restaurant must have the most complete and qualified set of workers. It’s good if the head cook previously worked or was trained in Italy, and the waiters have at least 5 years of experience in large catering establishments. Accounting in a restaurant is complex, so it is better to hire an accountant full time.

The cafe can employ service personnel without work experience, but the cook and technologist must be highly qualified. Even inexperienced waiters must be polite, courteous, attentive, and have a good memory.

Accounting can be carried out by a visiting accountant or a specialized company. To deliver pizza, you need a courier with a driving license, and if you do not plan to purchase a car at the cafe, then with your own transport.

The small format of a pizzeria requires a minimum staff of employees - a pizza maker, a courier and an administrator. The owner of the enterprise can accept and issue orders.

All pizzeria staff agree sanitary standards must have medical records.

The question of how to open a pizzeria from scratch without advertising costs is not worth it at all. Only by launching large-scale events can you attract customers to your pizzeria of any type.

• a noisy opening ceremony of the pizzeria with the participation of celebrities and the press;
• blocks of advertisements on television, radio and newspapers;
• information on billboards and city lights;
• original design of the facade and sign of the establishment.

Near the cafe you can hand out flyers from an advertising agent dressed as a cartoon character or a piece of pizza. For a delivery service, it is enough to organize a targeted mailing of business cards and paste advertising leaflets in crowded places, building elevators, and at entrances.

All formats must be submitted online:

1. Create groups on social networks and conduct promotions there.
2. Create a pizzeria website with the ability to order delivery online and engage in SEO promotion.
3. Pay for banner advertising.

The more advertising methods are used, the greater will be the capture of the target audience and the attendance of the pizzeria in the first time after opening. In the future, when high quality products and service, positive customer reviews will work on the reputation of the establishment.

Video: how to open a pizzeria?

Economic calculations

The amount of investment, monthly expenses and income of a pizzeria depends on the type of establishment. Opening a restaurant will cost at least 2.5 million rubles, and a pizza delivery service will cost about a million rubles.

For a cafe with 30 visitors, the initial costs consist of:

If the pizzeria premises are not rented, but purchased as property, the investment amount will increase several times. At the same time, the risks associated with the lessor disappear, and fixed costs are reduced by the amount of rental payments.

The markup on the main course is about 200%, on other assortments - 300-400%. At the very beginning of the establishment there will be few visitors. Based on 10 people per day and an average order cost of 500 rubles. monthly revenue is 150,000 rubles. To reach the industry average payback period of 1.5-2 years, the pizzeria needs to attract 50 customers per day.

Profitability, according to experts, ranges from 30% to 60%. Reducing production costs allows concluding agreements with suppliers of equipment and products for favorable conditions.

Any format of a pizzeria will be in demand among visitors if the business is properly organized, qualified staff and delicious food.

In this material:

How to open a pizzeria from scratch? Specialized company will help solve this problem. But you can do it yourself. Many people love pizza, so such an establishment will not be left without customers.

This business can become a profitable business activity

The profitability of such establishments is about 20%. The profitability rate will increase to 60% if a delivery service is created. The markup on pizza is about 500-700%.

After about 1.5 years, the pizzeria begins to generate significant income.

Where to begin? To open your own pizzeria, you need to understand the competition in this area of ​​the market space and the profitability of such business activities.

You need to analyze a business idea for opening a pizzeria. In the restaurant business, a pizzeria is a successful project, since its characteristic features are fast payback, low production costs, and popularity among customers. Analyze your competitors' policies in detail.

The issue of registering a business with the relevant authorities should be studied. It is important to think about what type of tax payment and form of activity to choose. A convenient form of taxation is UTII. A decision needs to be made regarding organizational form business. Registering an LLC is the most favorable option. Proper selection of the format of the establishment and calculation of the rental cost determine the success of the implementation of your idea for a new line of business. Significant financial investments are required to open such an establishment.

Business idea concept

To create a pizzeria, a business plan is absolutely necessary..

There are 2 formats of such establishments:

1. You can open a large-scale pizzeria in a metropolis. A full-fledged cafe-pizzeria requires huge investments. This is the most expensive commercial option. In the case of competent business management, the average profitability of such catering establishments is 20%.
2. A specialized mini-establishment that does not require a large sum to open would be appropriate in a sparsely populated area. The location of such an establishment does not matter. Only making pizza or creating a delivery service implies this option for earning money.
3. You can significantly increase your income if these 2 options are wisely combined. If things go well, the profitability rate will increase to 50-60%. The pizza delivery service will account for 1/5 of the pizzeria's profit.

Where is the best place to open a pizzeria?

The location of the future establishment is of great importance. High foot traffic is an important criterion for choosing an urban area. There is a lot of competition in the city center.

You can significantly save on renting premises if you equip an ordinary premises and open such a catering establishment in residential area near high-rise buildings, organize pizza delivery to your home.

There is much less competition here, since there are usually not many entertainment venues. This means that your future pizzeria has every chance of becoming a favorite vacation spot for residents of the urban area. A good solution might be to open a pizza restaurant in the city center.

The entrepreneur will have to pay a lot rent, if the pizzeria is located in a modern shopping and entertainment complex. However, in such a shopping area, consumers of any age are always attracted by delicious, inexpensive pizza, so there will be many visitors to this catering establishment.

You can create a stationary cafe near various educational institutions, near a hospital. At lunchtime, employees of a medical institution, patients and their relatives, and students will enjoy aromatic pizza. Significant benefits and significant income can be obtained if the pizzeria is located near the office of a large company.

Pizza ordered by employees can be constantly delivered to the office. For a small amount of money, you can provide office clients with a hearty pizza snack.

If there is a shortage of finances, aspiring entrepreneurs can create a mobile tent or a specially equipped trailer.

Mobility is the main advantage of this outlet. Selling ready-made pizza using a pizza machine makes it possible to get significant income. So multifunctional electronic device for automatic preparation of aromatic flatbread - a new product in this segment of the Russian market. How to choose a room:

1. The project organization will help a novice entrepreneur obtain the necessary permits and create a communications plan. A small establishment can fit on 25 m². About 1/3 of this area will be occupied by the kitchen.
2. To open a catering establishment with a usable area of ​​about 100 m², significant start-up capital is required. Renting premises for a pizzeria will cost from 100 to 300 thousand rubles. Supervisory authorities impose strict requirements on catering establishments. They must be known and strictly followed.

Choosing equipment for a pizzeria

At the initial stage, it is necessary to resolve this important issue. It is advisable to use manual labor of employees when performing simple operations in the case of small production in a mini-pizzeria. You will need to spend a considerable amount to minimize manual labor in a pizzeria-restaurant. The amount of equipment is calculated taking into account the number of visitors who are planned to be served.

IN technological process The following equipment is used:

• freezer, hood, containers for ingredients, refrigerated cabinets;
• cutting boards, graters, vegetable cutters, washing tub;
• a special oven, pizza molds, tools for preparing toppings, vegetable peelers;
• special table for pizza;
• dough mixing machine, dough separator, dough sheeter and flour sifter;
• utensils for serving visitors.

Household refrigerators are not suitable for the production of the Italian national dish. All equipment for pizza production will cost approximately 900 thousand rubles.

Recruitment

You need to think about the costs of uniforms and wages for the establishment’s employees. To keep pizzeria customers happy, it is important to hire experienced, friendly and helpful employees. The employee who serves visitors must be competent, polite, and unobtrusive, so you need to be careful when choosing waiters. Attendance at the establishment will depend on the quality, exclusivity of the dishes offered, and the skill of the chef. This must be an experienced professional.

If the opening of a pizzeria is carried out correctly, an annual profit of 50 thousand dollars can be obtained in 2 years.

Increase profits, accelerate business return on investment flexible price policy and a well-formed menu.

Order a business plan

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