To date, development own business is a popular way to earn money. New enterprises appear almost every day.

But not everything is so simple, because before you open your own business, you need to familiarize yourself with all its subtleties, of which there are many.

Self-organization

This term has several basic meanings:

• First of all, it is a tool that allows you to achieve the best results while spending a minimum amount of time and energy.
• Proper allocation of time aimed at achieving the best result.

The purpose of self-organization is to master the methodology and sequence of organizing the life process, improve skills through self-training, self-control, etc.

This concept consists of the following elements: receptivity to analysis and control of one’s actions, focus, the ability to make decisions independently, receptivity to criticism, the ability to predict, etc.

It is self-organization that plays the final role if you decide to open your own business. For example, for a future entrepreneur who has studied all the “dark corners” of his business, everything should be cloudless, but if he does not know how to correctly calculate his time, resources, and negotiate, his business may fail.

That’s why, first of all, you need to be able to organize yourself and set yourself up for work if you want to succeed.

Profitable ideas for your business

The most important thing in business is to start, that is come up with an idea that will really bring profit and pleasure from its development. Let's say you have an idea, but the question immediately arises of how to make sure that your idea really has the right to exist.

Below are some tips:

• Make sure that customers will purchase your product or service provided again and again, and not just once. This point is one of the most important conditions for continued success in the world of small business. For example, according to some experts, it is better to service laptops than to sell them.
• Make sure yours is tall enough. Few organizations are able to withstand competition for a long time if their main advantage is only the availability of the cheapest service. When you start developing a business, you need to monitor the flow of finances.
  If you have a low profitability ratio and you are “expanding” by selling large volumes of products, you will need big capital, participating and fully expended during one production cycle, which can support you at the very beginning, when income is low.
• Select your team carefully, since bringing an idea to life is no less important than its creation. A well-coordinated team will increase your chances of success.

Below are a few current ideas to start a small business.

Own car wash

This idea is quite popular, since there are a lot of car lovers now. The main advantage is that this type of business does not require serious capital investments, in other words, almost anyone can do it.

Online clothing store for people with non-standard sizes

It often happens that a person simply cannot choose clothes to his taste that would fit him or her. Or, as often happens, when ordering clothes on the Internet, they don’t get the right size, etc.

Therefore, online ateliers that sew clothes according to consumer standards are becoming increasingly popular.

The following video talks about four ways to start your own business from scratch and several interesting business ideas:

In the process of studying the market, you need to understand that your task at the first stage is clearly formulate a portrait of your buyer. During the analysis, you need to determine the criteria by which you recognize your consumer.

As a rule, the criteria mean:

• age;
• the finances he has;
• profession, etc.

Information about a potential buyer is needed in order to have as little contact as possible in the future with those who do not intend to purchase your product. It is recommended to start forming a buyer image with specialized media or the Internet.

As a rule, you need to conduct a survey of those who meet the requirements you describe. This is a great tactic to get truly valuable information. To save your time, you can use the services of experts.

The accumulated information will be useful in solving problems such as:

• determining the quantity of products sold;
• drawing up the expected attitude of buyers towards the product, their assessment of the profitability of your products.

Close attention should be paid to accumulation information about competitors in your business area. Also, information about the products produced by the “rival” will not be superfluous. Using this information, you can work out the features of your products or services provided.

Particularly beneficial can be a trial presentation of products to potential buyers, as well as further monitoring of the reaction both to the products provided and to your description of them. A product demonstration can be carried out even without a sample, for example, using a website on which photographs of the product, a list of properties and characteristics will be posted.

Lack of initial capital is the leading reason, due to which most people are unable to start their own business. As a rule, problems of this kind are solved with the help of a loan. But it is worth remembering that not everyone is given loans and that they must be repaid.

You will have to work hard to get a loan. The key point in the registration process is the availability of assets, for example, real estate or a car, that can be sold to pay off the debt. A good credit history will be a plus for you.

Taking out a bank loan does not mean securing initial capital with the lowest interest rate. As a rule, the percentage is increased by banks to 23-27%.

After all, taking out a loan is not the only way to get money. You can also borrow money from acquaintances, friends or parents.

Positive and negative aspects of obtaining loans

The advantages can be highlighted as follows:

• It is the loan that will give you the opportunity to solve most of the financing issues in a short time.
• Loan settlement can be quite long-term. You will be able to repay the loan in full not on one clearly defined day, but pay the money in installments over several months or years.

The disadvantages of taking out business loans are:

• All commercial loans have fairly high rates. When taking into account the number of all loan payments to the bank, the profitability of a newly launched business will most likely decline, and the enterprise may well suffer losses.
• Repayment schedules for issued loans have strict limits, which can create trouble for institutions that are focused on seasonal income.
• Almost all types of business loans require a deposit.

So, obtaining borrowed funds for a business has more significant negative aspects than positive ones. But still, today a large number of young businessmen cannot do without obtaining loans.

Organizational aspects

Commerce is usually strongly associated with external environment and dependent on her. In the course of work, a business is affected by many factors that hinder its development. Of these, three groups can be distinguished:

• bearing general economic features;
• regional;
• private.

The difficulties of commerce can be described by dividing them into subgroups:

• organizational nature, which are based on legal registration and registration of a bank account;
• material nature, for example, a shortage of premises for production and equipment, low-skilled specialists;
• subgroups of the financial plan include difficulties in raising initial capital.

Organizational issues are key in business development and play an important role in enterprise management. The step-by-step implementation of a commercial business plan includes such organizational tasks as:

• renting premises;
• preparation of documentation;
• purchase of technical equipment equipment and materials;
• cost calculation, etc.

Organizational tasks in the process of creating your own business are, among other things, also the range of designated work, consideration of acceptable risks, calculated to the smallest detail. The result of the right approach to creating a business will guarantee the proper operation of all areas of the business started.

The most famous and accessible source of information about potential manufacturers is advertising publications in the media. You can also consult with a person engaged in a similar business, but provided that you do not compete with him. Various exhibitions can also serve as a source. It is there that it is very convenient to make business acquaintances.

Below are some tips for working with manufacturers:

• do not refer to the price of products in the price list as final;
• intermediaries will lure you with discounts, so don’t be afraid to ask questions;
• As a rule, the size of the discount depends on the purchased batch of product;
• be prepared to confirm your solvency by providing banking recommendations;
• Most intermediaries will make you an offer to work on an advance basis. In such a situation, ask for a discount.

Competitor assessment

Assessing competitors is a very important point that deserves increased attention if you are going to open your own business. Therefore, you need to collect as much information as possible about competing businesses.

To make it easier for you, it is recommended to create separate cards for each competitor. On this card, write down the points that you think are most important.

To get necessary information about a competitor, it is best to visit it yourself and be sure of the reliability of the data. For example, if your competing enterprise is a cafe, then you need to go there and order something. Pay attention to the service by the staff, the price list, the interior and the menu.

A lot of small businesses go bankrupt without even surviving a year, only because they did not consider it necessary to evaluate their competitors.

Advertising and Marketing

When implementing your business, you cannot do without advertising. It is needed to attract consumers. In order for your advertising to be effective, you need to adhere to the basic marketing principles below:

• Adaptation. In other words, adapting production to the necessary market criteria, flexibility of demand, etc.
• Innovation and originality- These are the components of the advertising concept, covering activities related to sales and production.
• Planning. It is in no way a contradiction to the first principle of marketing and is an extremely important step. Without planning ahead or calculating possible actions, you can waste a lot of time and not achieve the desired result.

Different marketing programs consist of specific strategies aimed at achieving the goals that have been set for a business establishment. As a rule, advertising is what attracts the largest number of customers. It, subject to proper implementation, guarantees the sale of products and further development enterprises.

We all know that in a capitalist world it is impossible to live without money. More precisely, without a certain amount of them, which will be sufficient to satisfy at least the basic needs of a person for food, food and a roof over his head. For me, this is a very simple and rather cynical fact that should be taken for granted, since this is how the world works.
Let me introduce myself - Vitaly Larin, an active businessman, I want to tell my story of how to start my own business from scratch.
Realizing that I needed big earnings, I began to think about how and where I could get the amount of money that would allow me and my loved ones to live in abundance.
The first thing that came to my mind was that I needed to get some kind of job as an employee. In my opinion, this is the easiest way to make money and it’s quite good because it has a number of advantages:

1. Essentially speaking, it is not you who earn money, but your boss, therefore the main entrepreneurial burden falls on him;
2. The hired employee does not risk anything except his time, maximum salary for the last month of work;
3. If you don’t like the job, you can always quit and look for something better - there’s enough work for everyone.

As you can see, being an employee is really easy in terms of the obligations you take on. And one could say that this is simply a great way to earn money, if not for one huge drawback - the boss gives employees salaries and their amount is almost always insufficient. Which is quite normal - the higher the worker’s salary, the lower the employer’s profit.

What should a worker do if he is really not satisfied with the monthly salary or he just wants more? The answer is very simple - he must become the boss. Of course, this path is more difficult, but the benefits from this type of activity more than compensate for all the difficulties:

1. Firstly, you decide for yourself what, how and when to do.
2. Secondly, you will be financially independent.
3. Thirdly, opening your own business is an excellent incentive for self-development and self-realization.

And frankly speaking, everything will not be so difficult if you know in advance what and how to do. This is exactly what I will try to help you with, describing how I decided to start my business from scratch, what it took for me to do this, and what may be required of you if you decide to become an independent entrepreneur.

I want to be the boss!

Frankly speaking, I quickly abandoned the path of a simple worker and decided to become a boss, since I did not want to work 10-14 hours a day and receive a small salary for it.

In addition, I was always frightened by the thought that I would be deprived of bonuses or fined at the whim of my superiors, precisely at the moment when I urgently needed money. What has already happened to me.
Realizing this, I began a futile study of everything related to how to start a business with minimal starting capital and with even less independent experience. entrepreneurial activity.

Here I was a little lucky, having a very extensive and deep knowledge of economics, I clearly understood that the generally accepted opinion that you need to engage in some kind of production in order to earn a lot is great stupidity. Money in modern capitalism is earned in two ways - through speculation and through the provision of services.

It should be mentioned here that I used my economic inclinations mainly to predict the exchange rates of the CIS countries. Thanks to which I had a stable Additional income trading binary options.

This may seem like a difficult activity, which is partly true. However, if you look into this issue, even a beginner will quickly realize one thing - long term the price of the dollar can only rise, because this is how the global financial system works.

Therefore, anyone who wants to make money on binary options must simply predict how much the dollar will rise in price in the near future. What is done through technical analysis, which is not difficult to learn if you are diligent and patient.

Advice from experienced people - 7 basic principles from those who started their business from scratch and achieved success!

1 . Henry Ford - founder of the Ford automobile brand: “Everything can always be done better than it has been done so far.”
In other words, you always have the opportunity to start your business from scratch in any field of activity.

2. Elon Musk - founder and head of SpaceX and Tesla Motors: “Study the sciences carefully—learn to reason according to fundamental principles, not by analogies.”
Pioneer of space as a market for commercial activities, speaks of a simple law - you cannot copy the success of another person without understanding what caused it.

3. Steve Jobs - Founder and CEO of Apple: “There is no point in hiring smart employees and then telling and ordering them what to do. We hire smart, educated and experienced people to tell us what to do."
If you need to hire a person, then hire only smart people and do not stand over their souls, commanding them.

4. Grant Cardon - founder of What Ever It Takes Digital Network and best author, describing methods and methods of sales according to the New York Times: "The most best investment What you can do is invest in yourself."
This is what Grant’s grandmother said, and one eminent grandfather said something similar: “Study, study and study again.” And I completely agree with them - a businessman must develop by reading a lot, improving his skills and communicating with successful people.

5.Mary Kay Ash - founder and director of Mary Kay Cosmetics: “If you think you can do what you set out to do, you can. However, if you doubt and are not sure, you will not be able to.”
The most successful businesswoman of the 20th century talks about confidence, without it you will be confused at the first difficulties.

6 . Bill Gates - Microsoft co-founder: “Your worst clients are your richest source of knowledge.”
In business, not only the experience of success is important, but also the experience of failure. By realizing this and analyzing your mistakes, you will understand what not to do and where you can do much better.

7. Many many bankrupt entrepreneurs : “You shouldn’t take out a loan if you’re planning to start a business from scratch. Also, do not use funds that were intended for children's education, medical treatment or mortgage payments.
You must be aware of all the risks and understand that there is always a possibility of failure. Therefore, you should not go all-in.

Dream! Go for it! Rejoice!

So, I decided to become an entrepreneur. But can I, do I have the makings of a businessman?
Looking for an answer to this question: “how to start a business from scratch,” I read a lot of literature and several autobiographies successful businessmen. And this is what I understood:

1. Firstly, you need to thoroughly approach the issue of choosing the field of your activity.
2. Secondly, you can’t do without strong motivation and a willingness to overcome difficulties.
3. And thirdly, you always need to set clear goals - the common good and happy life is not the goal of a business, its main task is to make a profit from its activities.

Motivation is 95% of success!

First, I decided to figure out my motivation. To do this, I asked myself the following questions:

1. What do I want from life in material terms?
My answer: an apartment, a car, many, many books and wealth for my loved ones.

2. Can I get what I want through business?
Answer: yes.

3. Are there easier or faster ways to achieve your goals, other than personal business?
Answer: I can try to win the lottery, but I’m unlikely to be lucky.

4. Can I take it myself? complex solutions or have I in the past delegated these decisions to others?
Answer: yes, I got used to it from early childhood.

5. How quickly do I make decisions?
Answer: with a slight delay, I like to think everything over, but I do it quickly enough.

6. Do I have enough strength to overcome possible difficulties?
Answer: I'm not 100% sure, but I definitely don't like giving up.

To me, these are the answers of the average person, except that I want to have a large collection of books with the works of philosophers and key scientific figures.

You should also ask yourself these questions and think carefully about the answers. Remembering that there is no need to lie or embellish - you are doing it for yourself, and no one will know about it.
Because at this stage, you, like me, should find out what motivates you.

This could be the desire to buy a car that you have dreamed of since childhood, an apartment for your family, the opportunity to travel, or a strong desire to prove to yourself and everyone around you that you are capable of more than vegetating at work from 8 to 18:00 all your life.

Essentially speaking, the reason for your “I want!!!” not significant. The main thing is that it is a desire with three exclamation marks— the strength of motivation and its consistency are important.

My main “I want!!!” - these are books, each time overcoming difficulties, I thought about a new rare edition or a whole series of books. What gave me the incentive to continue after the first difficulties with suppliers appeared and when I was simply tired of daily small troubles.
By the way, I spent my first serious profit on the “Philosophical Heritage” series from the Mysl publishing house. As far as I remember, it cost me two or two and a half thousand dollars.

What will you buy with the money from your first earnings?

What brings profit - Business ideas!

Having realized that I had enough incentives to start my business from scratch, I moved on to the next stage - a business idea. With my resources and capabilities (no experience, no connections, almost no money), I selected the following options.

1.Training and consultations.
This is a good way to earn money if you are good at something and can teach it to other people. Plus, it doesn't require a lot of money. Let me explain with two examples how people make money in this field.

Example No. 1. Are you a professional plumber, mechanic, welder? highest category, working in the Housing Office and you are not satisfied with your salary. If I were you, I would buy a good video camera and make some instructional videos of you repairing or doing something.

Next, I would create my own channel on YouTube and post the video I filmed there. Afterwards, via social media. networks and specialized forums began to advertise their training. If you do this systematically and do it well, then over time you will have a sufficient number of subscribers and your YouTube channel will begin to make a profit.

Later, having gained considerable popularity (from 20 thousand subscribers), you can engage in hidden advertising, using or mentioning certain tools, brands or store names in the video.
You may think that no one needs this, but you are wrong! I myself recently changed the fittings in the drain tank, following the video instructions. In addition, by running such a business, you do not need to leave your main job.

Example №2 . I have a friend named Evgenia, the proud owner of a diploma with honors as a psychiatrist from one of the famous universities, specializing in human archetypes and family psychology.

So, two years ago, when I came economic crisis 2014, she lost most of her clients as people began to save on everything and on her services in particular. And she has two small children in her arms and a husband who has a high chance of losing his job.

Realizing the deplorability of her situation, she decided to take matters into her own hands by opening her small business on conducting seminars. To do this, she called her colleagues and classmates, found among them those who were also experiencing financial difficulties, and invited them to her home for a cup of tea.

At the meeting, Evgenia told about her situation and suggested that they unite to create a company to train and advise people through seminars. But she did it wisely, having found out in advance:

• How much do such teachers earn?
• How many competitors will they have?
• How much does it cost to rent a room with an open area for lectures;
• How to formalize such activities from a legal point of view;
• What is in demand among the local population, what are their problems.

In other words, Evgenia did not propose an idea, but a normal business project with sufficient justification. Several of her colleagues decided to give it a try and after a couple of weeks of preparation, they held the first seminar on the topic “How to survive a crisis.”

I will omit the details of how they prepared for the seminar, since these things are of an individual nature. Let me just say that a year later their small “troupe” began to be invited to other cities. And this says a lot.

2.Trade on the Internet.
This is probably the easiest way to make money. Since this is the usual purchase and sale of goods (speculation), only in this case customers come not to your store, but to your website.
Therefore, for such an activity you need:

1. Analyze possible options regarding what you will trade;
2. Establish a legal entity face;
3. Create your own website or social page. networks where you will offer your product to visitors;
4. Find suppliers and make first purchases;
5. Advertise your store and product by all available means;
6. Make the first deal and continue in the same spirit, increasing the pace.

This is how a medium or large online store is created. But there is another option for speculation on the Internet - trading on avito or Olkh. These are web portals where people post advertisements about what they want to sell or want to buy.
To trade this way you only need to do four things:

1. Understand what you will be trading;
2. Register on avito.ru and/or another similar site;
3. Post an ad about what you are selling;
4. Wait for the buyer and complete the transaction.

As you can see, it is not difficult and accessible to everyone. The only difficulty is understanding what you will be trading. But given the audience of such sites, which amounts to tens of millions of people, it is best to choose what you are knowledgeable about. And do business precisely on this.

3. I do what I can, but without management!
This section includes all types of business activities providing a wide variety of services. For example, if you are a gas equipment repairman and work for an intermediary company, then you can eliminate the extra link and communicate directly with your customers.

Let me give you an example from my personal life. I have an acquaintance, Victor, who used to work as an auto mechanic for a large automatic telephone exchange; he earned relatively good money, but he didn’t have enough to buy his own car. And after another conversation with the boss about increasing the salary, he got angry and quit.
When the anger passed, he was slightly frightened and even thought about a humiliating return to the telephone exchange from which he quit with all the pathos of an offended employee.

But one might say he was lucky. One of the managers of a construction company, which often repaired its equipment at the mentioned automatic telephone exchange, was surprised that Victor was not there. Remembering the professionalism of my friend, he found him and offered him to repair several cars at their service station. This is how another private entrepreneur appeared.
I was probably wrong. Victor was unlucky - it was entirely his fault.

5. A banal, but very simple way to make money on the Internet is advertising!
Surely you all already understand what I will write about in the title. Yes - it’s banal, yes - everyone does it, yes - you’re sick of this advertising. But it brings in a lot of money. Because this method earning money fits into the category of how to start your own business from scratch.
So what does a budding advertiser need?

1. First, you need to create a place where advertising will be placed - a page on social media. networks, blog or your website.
2. Secondly, you need to attract as many people as possible who will regularly visit your website or page - create interesting and constantly updated content.
3. Thirdly, then you need to find advertisers and make them appropriate offers to advertise their goods and services on your portal.

You can do the last point yourself, or you can use special advertising banners from Internet search engines. By placing them on your page, you will make a profit without making any effort to find an advertiser.
This is one of the most simple ways earnings, but it has one significant drawback - a lot of competition. What is natural is that the easier it is to enter the market, the more people want to enter it.

6.How can you make money if you have a lot of money?
The options listed above worked for me and may work for you if you have little experience and virtually no money. However, if your resources are not as limited as mine, then you may want to consider other, more costly options.

1. Startups– this is, roughly speaking, making money on other people’s business ideas. There are two types: the first is the search for people with ideas and the implementation of their ideas; the second is to act as an intermediary between people with ideas and investors.
2. Classic production- This is the creation of a product by processing any raw material. For example, creating clothes, cast iron frying pans or children's toys.
3. Agriculture- apart from growing mushrooms in the basement, this is a difficult and very expensive business, requiring very specific knowledge of what you will be growing.
4. Production is the removal of fossil resources from the bowels of the Earth. Difficult, expensive, requires connections.

What kind of entrepreneur am I? Which one of you?

So, we determined that we had a reason and motivation to start our business from scratch, and we looked at possible options on how we could make money.
Our next step is to identify among the types of entrepreneurial activity the most suitable for us.
To do this, I used a method borrowed from psychologists. It consists of the following actions:

1. We take a piece of paper and divide it vertically into three parts: my pros, cons, and what excites me. Regarding the latter, this is something you can do for a long time, and it does not cause you negative emotions. We fill in all the fields.
2. Afterwards, in a similar way, we divide the A4 page in MS Word and send it to all our relatives, friends, classmates, colleagues, and clients. At the same time, we politely ask you to take a little time and fill out the document with all seriousness and honesty. Justify the request by the fact that you are deciding your fate or, alternatively, this is necessary to participate in a professional development seminar.
3. After receiving the answers, analyze them, highlighting those that are repeated. Compare the result with your answers.

This simple method will help you understand how you see yourself and how others perceive you. Among the answers, we are most interested in people's observations about what you are interested in and what makes you enthusiastic. Once you find this, you will understand what is worth doing.

Considering the answers I received, my skills and education, I came to the following conclusion:

1. The only services I can provide are teaching philosophy or consulting with an economist.
2. But making money from buying and selling is nothing new to me. I worked for several years in construction company while doing wholesale trade. And judging by the reviews of my colleagues and former clients I was good at it.

I decided to become a speculator. Of course in the best possible way this word.
After reading many success stories of entrepreneurs and tips on how to start your own business from scratch, I chose for myself the simplest and at the same time the most budget-friendly option for starting a business - an online store selling clothes and shoes.

And that's why:

1. Firstly, the costs of opening such a store are very small. It is enough to buy office equipment, open an individual entrepreneur and make a small supply of goods.
2. Secondly, ease of entry into the market combined with ease of management. Of course, there is competition in this segment, but it does not satisfy all existing demand. And management comes down to technical solutions, which only need to be understood once.
3. Thirdly, shoes and clothing are in stable and steady demand. I decided to sell those clothes that are considered branded in our country, although in fact they are not. That is, this is something that here costs from 50 dollars, and in Europe from 5 euros.

Using the scientific method to build a business from scratch.

You probably already realized that I have technical education, and I love philosophy. Therefore, you are unlikely to be surprised by my approach to the process of creating your own business.

To achieve my mercantile goals, I applied the Scientific Method of cognition to solve the assigned problems. Which proved its effectiveness 2 thousand years ago and is successfully used to this day.

It consists of 5 steps:
1. Definition of a task, goal or problem.
2. Observation.
3. Proposing hypotheses regarding how to complete a given task or solve an existing problem.
4. Conducting the experiment, that is, putting the hypothesis into practice.
5. Summing up: if the goal is achieved, then this leads to the end of the process; if not, we move on to the first point and begin a new cycle.

Next, I will tell you how to adapt the Scientific Method to start a business. But first, I would suggest you read a book by Robert Pirsig called Zen and the Art of Motorcycle Maintenance. This is a bestseller, the best-selling book of American literature of the last century, which, according to many people and publications like The New York Times, is among the 100 best books world literature.
In this case, it will be useful to you for two reasons:

1. It says a lot about how to apply the Scientific Method of knowledge in everyday life;
2. There is also a whole chapter in the book about smarts.

Regarding the latter, this is an old word that combines three concepts: will, desire and enthusiasm. The book describes how to work with ingenuity so that it does not disappear, and you are always motivated to do what you need to do.

Step one is understanding the problem.

Where can I get money to start my own business? This is exactly the problem that 95% of new entrepreneurs face! In the article, we revealed the most relevant ways to obtain start-up capital for an entrepreneur. We also recommend that you carefully study the results of our experiment in exchange earnings:

Once you and I have decided what kind of business is best to open, we must take the next step - set clear and very specific goals. Both intermediate and final.
In my case, this is a monthly stable income of 2 thousand US dollars, buying an apartment, creating a collection of books.

Moreover, I should receive such a profit within a year after opening the business, I planned to buy an apartment in a maximum of five years, and the collection of books should be replenished monthly.
As you can see, according to the scientific method, goals should not only be identified, it is also necessary to set a time frame for achieving them. Without doing this, you will always find a reason to put off something important for later.
Regarding the ultimate goal, for me it is the prosperity and well-being of my family. You may have something similar or something more specific. For example, earn $222 million and retire. You may also want to become a leader in your market segment.

Step two – observation (market analysis)

After setting a goal, it is necessary to understand the environment in which we will act, highlighting subjects and objects, cause and effect. What will happen in our case marketing analysis market.
In other words, you need to conduct research on your own or contact marketing campaign. During which we must understand the following:

1. Who is our consumer and what are his needs;
2. What about competition;
3. What we will sell - specific names of goods or services.
4. Where will we get the goods from if we trade;
5. What are the advantages of our product and what are the advantages in my organization compared to competitors;
6. How to attract customers and how to stimulate sales by increasing the average check;
7. How to increase the number of regular customers;
8. In what legal framework will we act?
9. Who is the most successful among my competitors and why.
10. What is the stability of the market, and what are the risks in this area of ​​activity.

In my case the answers would be:

1. Women from 15 to 45 years of average income, men from 20-35 years of average income, parents and guardians of children from 15 to 18 years of average income. Their need, which I focus on, is the purchase of branded, quality clothes at low prices.

2. My competitors are divided into two types: stores and private sellers selling online, as well as regular boutiques. I decided to select clients in the latter.

3. Sports shoes and clothing from famous sports brands, budget category. And outerwear is mainly women's from famous brands. I don’t remember the exact names, it was a year and a half ago, and fashion, as you know, is highly variable.

4. We bought goods almost directly from manufacturers and transported them ourselves; we also bought goods with big discounts on Aliexpress and similar portals.

5. Our main advantage is price. We also offered many discounts for customers and did generous drawings of coupons for free purchases in our store.

6. It was decided to attract clients through the Internet and friends. In addition, in front of several boutiques, we bought banners and on them showed a couple of products that are sold in boutiques nearby and here. Comparing prices. Very effective, but there may be problems with boutique owners.

7. We attracted regular customers with the quality of service and its speed, as well as with promotions and discounts.

8. To open a business, it was necessary to establish an individual entrepreneur and hire a contractor to provide accounting services. In general, nothing complicated.

9. The most successful competitors are boutiques in crowded places (we cannot repeat their success) and several online stores that have been operating for a long time. The latter were successful thanks to excellent (I would say expensive) advertising. They also had a huge selection and large seasonal discounts. From this, at first we adopted only seasonal discounts and some positions of their Top Sales.

10. Considering that our segment is budget clothing and shoes, we can say that the market is very stable and there is always demand. But there are also risks, for example: closing the border for trucks, changes in legislation in terms of duties and customs clearance rules. I bet you will come up with something similar in many respects. And like any beginning entrepreneur, you will make money on the market by offering the same thing, but: cheaper, faster and better. Just like Gerald Ford said.

Step three is prediction and hypotheses. Business planning!

Having understood what our environment is like, we can begin to lay the foundation - creating a business plan. This is a fundamental document for any enterprise. Because it prescribes what, how and why to do in a given situation. In other words, these are instructions that you will follow when opening your own business. Typically, a business plan consists of the following sections:

1. Description of goals, objectives, environment, current state.
2. Description of what you will do, what services or products your company will offer to customers.
3. Marketing part. How you will sell, to whom you will sell and in what ways, including advertising and other marketing tools
4. Where you will get the product from or how you will create the services to sell.
5. Organizational part. Everything about the personnel and technical aspects of your activity is described here.
6. Budget. More precisely, its planning for several years in advance.
7. Methods of control and methods for summing up the final results.
8. Description of critical situations, such as bankruptcy or the occurrence of force majeure.
9. In what ways, if necessary, will the organizational and legal form of your business change.
It is necessary to draw up a business plan in such a way that it describes the most likely development options, as well as extreme options. With the addition of instructions for action to each of these options.
It is important to note that a business plan is very often a document for internal (secret) use. You understand that you should not disclose your action plan to potential or current competitors.

Step four – practice!

I will not describe this step much, since a scientific experiment in our case means the implementation of a business plan in practice. And everyone at this stage will have their own personal and unique experience. I will describe only the basic details.

I didn’t want to get involved with legal issues, so I used the services of a company that specializes in this. Their employees opened an individual entrepreneur and took over my accounting.

This was more than a year and a half ago. There were no problems with the tax service and other government agencies, so I have no desire to refuse this cooperation and hire a full-time accountant. After creating an individual entrepreneur, I bought the necessary office equipment and set up an office at home. I also hired an assistant. By luring him away from a successful competitor, offering a partnership if the store begins to make a profit.

By the way, this helped me a lot, both with creating a client base and with finding suppliers. And frankly speaking, in the beginning I was a subordinate, and my future junior partner was the boss. Which probably saved me a lot of growing pains.

In parallel with the decision of legal and technical issues I also started a small advertising company. Which mainly consisted of distributing advertising postcards on the Internet.

On one side they showed celebrities in casual clothes, and on the other - photos with an assortment of boutiques. At the same time, price tags were drawn on the image, showing how much it cost celebrities to buy clothes and how much they cost in boutiques. And at the bottom of the picture there are small slogans like “feel the difference” or “not everything is gold that costs a lot.”

We also placed such pictures on banners at boutiques. Which had a double effect. We had more clients, but the owners of these boutiques “noticed” us and decided to “help”. Sending the tax and fire departments to visit us for a cup of coffee was fun.

Step five - preliminary results and changes to the primary action plan.

This step, according to the Scientific Campaign, is carried out to monitor the effectiveness of completing assigned tasks and draw conclusions about the success of hypotheses.
In business activities, this is the compilation of quarterly, semi-annual and annual reports. What is necessary to understand the general situation and control the level of sales, profitability, availability of goods in warehouses, etc.

Having compiled a report, it must be compared with the forecasts described earlier in the business plan. If there is such a scenario, then you need to continue to do everything as stated in the instructions. However, if the results achieved and the state of affairs go beyond what was predicted, adjustments need to be made to the planned action plan.

At the same time, you need to once again compare the assigned tasks and your resources, since sometimes everything changes so much that you will not be able to make a profit even with the optimal development of events. In addition, sometimes there are risks that outweigh the possible benefits - this means that you need to close your business and start from scratch in another market segment.

In my case, everything was very successful. Having organized everything and purchased the goods, my store began work.
My first clients were my friends and acquaintances, who knew that I would not deceive them. Then acquaintances of acquaintances came, and then their acquaintances, and in this simple way my store acquired the core of its customer base. Which gradually grew over time, thanks to advertising and satisfied customers.

A year and a half later, my online store was no longer just mine - I had two partners. Which made it possible to increase turnover, and more importantly, it freed up a lot of time that I can spend on what I like.
I haven’t changed my online store development plan, it still works.

The big problem is where to get money for start-up capital?

As you can see, my example turned out to be very simple and easy to repeat. The only thing you may have difficulty with is the formation of start-up capital.

Frankly, money to start a business is the main obstacle for most new ventures. For this reason, I missed this point in describing my experience as a new entrepreneur.

However, I did this not in order to bypass this detail, but in order to pay more attention to it, devoting a whole section to it.

Where can I get the required amount?

First, let's look at all the possible options from where, at least theoretically, you can get money for start-up capital.

1.First option – take a loan from a bank or lend money to relatives, friends or private lenders. I will write about this in more detail a little further down the text.

2. Second option – use of personal funds and savings. To me, this is best option, if you have free money or savings without a specific purpose for using it.

3. Third option – search for an investor. That is, you need to find someone who will give you money to implement your business plan. Not a bad option, but, as a rule, this way you will lose some control over your business even before it opens.

If you want to find an investor, you can contact special structures that deal with startups or submit your business plan to one of the crowdfunding sites.

Crowdfunding is the group funding of something on a voluntary basis.

In the CIS, these are platforms such as Kickstarter and Boomstarter. By the way, by posting your idea on one of these sites, you can understand how feasible it is and how much investors believe in it. Big and small.

4. Fourth option – earn money. It’s difficult to add anything here, just work and accumulate funds until there is as much as you need to open a business.

5. Fifth option – sell what you don't need property, but one that you can do without. For example, a house in the village, a dacha, a car or an unnecessary decoration. In this case, weigh everything carefully and think about whether it’s worth risking what you already have.

6. The sixth option - few people know, but there are many international funds that finance free of charge various kinds of undertakings. As a rule, this is everything related to the environment, the fight against poverty, social development and the like.

If your business project directly or indirectly affects these goals, then you can receive a grant to start your business.

How to start your business from scratch without loans?

Remember the advice from those who created their own business from scratch? Among them there is one who says that you should not take out a loan to form start-up capital. Beginners really shouldn’t do this and here’s why:

1. Firstly, without experience as a novice entrepreneur, the risk of ruin is very high. By taking out a loan, you undertake financial obligations, which will remain even if you burn out.
2. Secondly, loan payments will eat up the lion's share of your income, which will hinder your development or completely deprive you of income.
3. Thirdly, when you take out money on credit, you largely become controlled by the lender.
4. Fourthly, the need to pay money to the creditor every month almost always has a detrimental effect on your emotional state. Because of this, the quality of decisions made decreases.

Where did I get the money?

Having calculated in the business plan how much money I need at the initial stage: about 10 thousand dollars for the solution technical problems, about 5-10 thousand dollars for promotion and about another 3-5 thousand dollars in order to live until the store starts making a profit. I realized that I was missing half of this amount - 10-15 thousand dollars.
I didn’t want to take out a loan - it’s unlikely that they’ll give it to me without collateral, and if they do, the interest rate will eat up all the profit.

There was another option with loans to relatives, but as smart men on TV say, “modern economic realities did not allow this idea, and therefore we need to look for other options that will allow us to achieve the optimal development of this situation.” Therefore, I decided to follow the proven path - I began to trade binary options more actively.

For those who don’t know what it is, I’ll explain. Binary options are a unique tool for trading contracts for the purchase of goods with a predetermined execution time at a price predetermined in the contract. With such trading, the trader makes a profit if he correctly determines the movement of the value of the product.

In other words, if you bought an option on Rosneft shares for $100 with an upward forecast, and before the contract is executed, the price of these shares increased by 40%, then you will make a profit of $40. If the stock price falls, you will lose $100 completely, or most of it, depending on where and under what conditions you trade.

As you can see, making money on binary options comes down to predicting the movement of the value of a product. And it's actually not that difficult. In addition, trading can be entrusted to a third party, in which the percentage of successful binary options transactions is quite high - 85-95%. And just make a profit, like with investments, but faster.

Examples of successful stories from newbie entrepreneurs who built their business from scratch!

I probably won’t sum up my story with beautiful words and praise itself. Let me tell you two more stories of successfully starting a business from scratch, which can serve a clear example for you and perhaps you will repeat them.

Masha, who could!

I have an excellent friend Masha, who received a diploma in historian-ethnologist a couple of years ago. When asked why she needed it and how she would earn money, Masha always answered - I like it, but I’ll get the money somehow.

So, after graduating from college, she got a job as a waitress, which is why many people made fun of her. And why lie - I often did this too. And at least give her some credit, she was always cheerful and self-confident. Which we chalked up to her friendly nature. But after some time we realized how wrong we were all. It turned out that all this time a grandiose plan was hidden in her pretty head, which she gradually implemented in secret from all of us.

The essence of her idea was simple - to find those who make authentic things of the 16th-19th centuries and find those who need them. You will say that it is simple and everyone can do it! However, by doing this, you only show that you do not know what you are talking about.
Yes, there are many copies and surrogates of antiques, but there are very, very few truly genuine, authentic antiquities. It's like the Katana trade - there are genuine swords from masters of their craft, which take months and sometimes years to make. And there are simple stamped copies in souvenir shops.

Let's continue the story. It took Masha a little more than one year to carry out her plan. During this time, she traveled through the darkness of cockroach towns and villages, where she looked for blacksmiths and needlewomen doing everything the old fashioned way. When a sufficient number of them had gathered, Masha organized an exhibition of these products, inviting representatives of the press and owners of companies involved in organizing various kinds of special events. In addition, there were many fans of historical reconstructions.

At the exhibition, our heroine invited everyone to try everything on and with extraordinary generosity handed out her business cards “Representative of the best masters of needlework and blacksmithing.” In the end, the idea was a success. Six months later, she put this business, as they say, “on stream.” And now he makes fun of us, sometimes.

From photoshopper to art studio manager.

The second story will be about a simple guy named Dima. He did not stand out in any way and lived a quiet, calm life, working in a photo studio, receiving quite normal money for it. Dima, as they say, was a professional “Photoshopper”. But as often happens, he was unlucky - he met my friend Alla. I really love her, but frankly speaking, I still need to look for such a “saw”. And her requests are not small.

And when everything became serious between them, she began to eat his brain out with conversations about the future, about children and the fact that he needed to strive for more, which means earning more. Dima, like a true man, of course, resisted for a long time. For about a week, but in the end he unconditionally capitulated.

At first, he began to earn extra money as a freelancer, fulfilling orders that he received on specialized exchanges. And very quickly his money began to increase. After just two months of working as a free mercenary, his salary increased two to three times.
During this time Dima acquired regular customers and began collaborating with several freelancers like him, only they were involved in programming and copywriting. Together they occasionally made websites for one customer.

Surely you already understand where this is going. Yes - Alla achieved her goal and Dima opened an Art Studio.
I won’t talk about what happened next; as they say, it’s a completely different fairy tale, but with a “happy ending.”

Epilogue.

I'll probably end my story with one of my favorite quotes: “In baseball, as in business, there are three types of people: those who make things happen; those who look at what is happening and those who are surprised that this is happening at all.” This was said by famous basketball coach Tommy Lasorda.
Of course, he was talking about his own thing—baseball. But, in my opinion, this is the best parting word for a beginning entrepreneur. You have learned how to start your own business from scratch, now take action!
Be the one who surprises, not the one who is surprised!

Business plan, in essence, is information about a business project and how it will function over a certain period, say three years. This is a certain program of enterprise activity, which is developed on the basis of marketing research.

On average, such information fits on 15-30 pages, and begins with a “Resume”, which indicates: the location of the business, the target consumer of the service or product, the beginning of operation, the total costs of opening, the payback period and information about which funds are invested own and which are borrowed.

Next planning step and point number 2– this is a “Description of the service/product” that will form the basis of the business, plus, which is a priority for investors, a description of its distinctive feature.

Next they describe point No. 3 — « Organizational plan", which indicates information about the founder and head of the business, the organizational and legal form of business, the structure of the enterprise, the number of employees involved in the first 6 months of work, functional responsibilities personnel, wages and uniforms labor relations with hired workers.

The next stage of the business plan is point No. 4 “Marketing Plan”, which schematically looks like this: market research – sales – profit. The main tasks of such a point are to analyze the market (market volume), including analysis of competitors, search for suppliers and reserve sources of raw materials and supplies, focus the result on consumer requirements, ways to sell goods, and increase sales volume. And also, working on the positive reputation of the company, searching for additional services, advertising campaign (types of promotions, quantity, timing, cost) and methods for improving the quality and reducing the cost of the product/service.

At this stage, you need to remember one effective assistant - summary analysis. This is a planning method that identifies and indicates strengths enterprises (for example, low product costs, service innovation), weaknesses (for example, lack of own retail premises), risks and dangers (for example, the entry of new competitors). This analysis will help assess external and internal factors enterprises and create an objective picture for business planning and successful progress of the project, while reducing calculated risks.

At this stage, it is also important to clearly understand your client: his age, lifestyle, level of income, since the orientation of the result should be aimed primarily at the needs of your client.

The next planning point is point No. 5 “ Production plan» , which includes all data on the amount of rent for industrial and commercial premises (for a month and a year), equipment (or its cost), the amount of expenses for technological process, as well as planned sales volumes.

And the last point of the business plan is point No. 6 “ Financial plan» , which indicates the total cost for business project, annual income, profitability assessment and payback period. It is important to note here that a good payback period is considered to be one year or more.

Should be paid Special attention that the main efforts and costs will occur in the first year of your business project. The first six to nine months also include a difficult, even turning point, psychological period and professional burnout. Often business projects end in failure, since their creators overestimate them at launch and underestimate them after a year of their work. Therefore, it is important to understand that it is better to break any goal into subgoals, for example, in one year, for which you should draw up your business plan.

Owning your own business is the path of a self-sufficient person who knows how to make difficult decisions and, most importantly, knows how to be responsible for his desires and actions, and more precisely, who has the courage to take responsibility for his own life.

CAPITAL

In business, as in life, there are (often very cruel!) rules dictated by existing reality, namely:

A) Finding start-up capital.

The problem can be divided into several subcategories:

1. Own funds.
2. Borrowed funds.
3. Third-party investments (corporatization).
4. No capital investment (business from scratch).

First, let's look at options for solving the problem. At this stage, you can neglect the specification of your business project. Finding the necessary material resources is relevant regardless of the type of activity you are going to engage in. Let's look at the highlighted questions in detail:

Own funds:

In any case, you are the main investor. Therefore, the money you received from a credit institution, or accumulated as a result of a long and painstaking work, will be your own. Here it is worth considering that both money as such and material assets (this can be equipment, tools, raw materials) are assets that precisely constitute the required authorized capital.

Managing them wisely and wisely is your main task. In this case, the following pattern must be taken into account: in the first three months after the organization, more than 30% cease to exist. commercial structures. This means that at this time you need to be especially careful and try to spend your capital with the least risks and losses.

Unreasonable spending can destroy your brainchild in the next six months (according to statistics, only every fourth newly created enterprise crosses the 9-month mark). The second year after official registration, only a measly 10% of the initial number of officially registered projects is achieved. And finally, by the end of the third year, only 1-2% of those who have overcome the two-year mark survive.

In practice, this means that only 1/100 of all business projects confirm their viability! Just remember this. The risks of losing your money when organizing your own business are 99%! And this is the harsh truth of life that takes place. To avoid mistakes, you need to evaluate in detail the consequences of decisions made, and in the long term. And not everyone can do this.

Borrowed funds:

When we talk about borrowed funds, we mean something more than a banal loan that you must repay yourself (initially by including interest and other costs in the cost of goods and services produced by your company). Borrowed funds are funds that are subject to mandatory repayment or redemption.

This can be leasing, rent, and other forms of non-bank borrowing. To be honest, this is the most unprofitable and often dead-end path to establishing a newly created enterprise. The fact is that when you receive specific equipment on lease or rent, you will not be able to predict not only the profit received, but you will not even be able to calculate the total turnover of funds. And this is after some time (due date of the next payment, or payment rent) can result in irreparable financial losses.

Roughly speaking, you purchase equipment for the production of foam concrete blocks on a leasing basis. The cost of the line is about 300-500 thousand rubles. Monthly payment 10,000 rub. But you didn’t take into account the fact that in this area people use wood for construction, which is plentiful and which, if not cheaper than the goods you produce, is at least deservedly popular.

Yes, undoubtedly, in a year (or perhaps six months) you will convince potential clients of the profitability of building housing from foam concrete blocks. But at the same time, your outstanding obligations (including penalties, interest on late payments, etc., etc.) will become the very stone around your neck that will drown you in a hole of debt. This is just an illustration and nothing more. And yet it is taken from life.

Incorporation:

This path is practically impossible for Russia, due to the low trust of potential investors in the promises of novice businessmen. Even such giants as Gazprom or Sberbank place their shares with considerable difficulty, let alone a novice entrepreneur. And yet, it's worth a try. The main thing is not to overdo it with promises. Any interest rate above 5% per month will not cause greed, but fear for your money.

However, organizing an LLC (Limited Liability Company) may be a completely acceptable solution, since this form economic activity allows the existence of up to 50 founders. This, of course, will thoroughly tie your hands in the future, since all decisions are made collectively through voting by all LLC participants, but it allows you to raise significant funds without the significant effort that is required when organizing an OJSC or CJSC.

Without investment:

The path to realizing your plans is both simple and equally complex. It all depends on your personal professionalism. Because you will have to do all the work yourself. In this case, you should pay attention to the World Wide Web.

The Internet allows you to start a business from scratch, or reduce your costs to the maximum possible minimum. You will have to rely on your own talents and hard work. Although under certain circumstances original idea, multiplied by herculean efforts, can ultimately cost as much as assets worth several million dollars.

IDEA

Success in business is 90% an original idea.
A novice businessman, having read this statement, can interpret it completely wrongly; the point is not that the business idea should be so original that no one has thought of it before you, but that it should be implemented in right time and in the right place.

Ultimately, any business is about meeting the needs of potential customers. Regardless of the specificity of these very needs. Suffice it to recall an illustrative example from the USA - a certain lady organized a company whose employees potty train babies (!). She became a millionaire!
So…

B) Business idea:

1. Sphere of production.
2. Services sector.

Scope of production:

The first way is significant costs, a long payback period and at the same time reliability and sustainability. In addition, pledging the means of production (machines, equipment) is a good way to replenish working capital. In general, when mentioning collateral as a tool for financial injections, one must remember that there is an acute shortage working capital characteristic of a business operating in the production sector, especially since this machine is very heavy and clumsy.

The market offers a sufficient number of ready-made solutions for this type of business, ranging from equipment for recycling car tires to lines for the production of chips and roasted sunflower seeds. The latter, by the way, is very promising direction since in today's Russia there is no monopoly control over this market segment.

This is all the more relevant (choosing a ready-made commercial solution) since companies selling such equipment perform both commissioning and maintenance work.

That is, you can start working almost immediately after your counterparty completes the equipment. The only thing you should pay attention to is the geographical location of your enterprise. Business projects of this type have a limited location and are tied directly to product markets. This is primarily due to the limited capacity of finished production lines.

Services sector:

People will always need hairdressers, shoemakers, keysmiths(!).
Ideas are what are called eternal. And yet, many people who set out on this path create hundreds of jobs and provide themselves with stable and very good incomes. Success (or failure) in this field often lies in the little things that only a talented and attentive person can discern.

So, for example, in Moscow there is a network of hairdressing salons, the main labor which are people... who paid money for their training in hairdressing. Thus, the owner of this company not only had the opportunity to significantly reduce fees for his clients, but also almost completely free himself from problems with payments wages to his employees - of course... he simply doesn’t pay them anything!

And the money received from the “students” fully covers his costs of renting premises, purchasing modern equipment and consumables.
What an example of a non-standard approach to solving a standard problem!

PSYCHOLOGY

Russia is a country of corruption, bribes and racketeering.
No more and no less. If these phenomena disgust you, it is better for you not to meddle in business. They will simply eat you up. Much like how large predatory fish devour their less aggressive and less toothy relatives. Alas, this is the dialectic of Russian business. Perhaps in a couple of decades the situation will change, but today there are simply no alternatives to such a definition of the state of affairs.

Psychology:

1. Immunity to psychological pressure and manipulation.
2. The ability to say “NO”.
3. Don't trust anyone, not even yourself(!). Often a person lives by wishful thinking. The result is the loss of everything that makes up the basic life values. “Games of business” are categorically contraindicated for such people.
4. Willingness to be completely alone. Let's speak frankly - the loss of money (wealth) is almost definitely the loss of family and friends.
5. Willingness to be a dishonest person. Honesty in business has one feature - you don’t need to deceive yourself. Half-truths will do for everyone else. The person who smiles at you and eats your bread today may turn out to be your executioner tomorrow. There is no place for friendship in the world of money!

• Impartiality.
• The ability to remain silent in any circumstances.
• The most severe self-control.
• The ability to lose with a smile. (A businessman who cannot part with little will never have much!).

The psychology of a businessman is a safe, which is designed not to resist an external enemy, but to prevent emotions and weaknesses from breaking through that can make him vulnerable to competitors and envious people.

Moreover, Russia is a country of slaves - after the collapse of the Soviet empire, the spirit of collective slavery did not completely disappear and it will probably take more than a decade for this to happen. Therefore, you should not count on the loyalty of those who work for you - they can arm themselves with stakes at any moment and...

However, as they say, this is a completely different story.
Don't trust those who represent state power. For them, a businessman is a potential criminal (often this is exactly the case), so any offers of “cooperation” on their part may well turn out to be provocations - stay away from officials - life will be easier.

SUMMARY

To summarize, we can say that business begins with awareness and reflection on three main points: MONEY, IDEA, PSYCHOLOGICAL ATTITUDE.

The right approach to addressing each of these components will greatly determine your sustainability in the business world. Be careful, be competent, be impenetrable - and you will succeed!

Good work to you!

Many people ask the question: “I want to start my own business, but where to start?” Realizing that this matter takes a lot of time and effort, people abandon this pipe dream. It’s much easier for them to work for 8 hours, come home, watch TV with their feet up, drink beer with friends and not think about anything. Having your own business is not so easy; it takes up all your free time and forces you to think about your development around the clock. But there are those who are attracted to their own business, as it is independence and the implementation of their own ideas.

A new type of business projects

When getting started, you need to understand how to start your own small business. Today, a type of startup has become popular all over the world. This activity has a short history with a short development time. This concept arose only when it began to appear around the world a large number of IT companies that served narrow-profile needs various businesses large and middle class. These firms differ from their “brothers” in that they are looking for free space in the market. They do this in order to introduce their experimental and advanced technologies.

Many people cannot part with the thought: “I want to open my own business, where to start?” They think, reflect and actively begin work. And they succeed. For example, trading various goods and services through a social network. This boom began only a couple of years ago, but has generated a lot of interest among people who are actively involved in these projects. Thanks to such conditions, you do not need to spend your money on unprofitable and expensive retail. There is no need to pay a large amount for rent, utility bills and salaries for your subordinates. You just need to create a page in social network and upload the necessary pictures with products, their prices, and then tell a large number of people. And in social networks such a system as “word of mouth” works great. Your friend used your product and then told his friends. And your business will quickly generate good income.

How to open a small business, where to start?

To obtain a loan for - no matter whether it is a traditional scheme or a start-up - you can use banks that finance private entrepreneurship. Unfortunately, the interest rates for business are too high, and not everyone will decide to take such an adventure. When thinking about offering your services, you need to know where to start. Firstly, this is analysis. You need to study everything about your industry: what new technologies are available, what is happening today in the chosen field. For example, a future businessman is sure that his product costs five kopecks, but if it is properly developed and presented to people, it will cost thousands. Only after such an analysis is a startup an excellent scheme for starting your own business.

Franchising

It is necessary to answer another important question: “How to start a business from scratch?” Ideas can be different, perhaps it will be something you can do with your hands, or something you want to do. For example, franchising is when an entrepreneur buys the right to operate under any brand. In addition, you will receive assistance from the owners during opening and constant monitoring of product quality. Remember that there are some successful international and domestic companies operating under the franchising system. For example, the most recognizable restaurant fast food- McDonald's, which has a large number retail outlets Worldwide. The owner of this chain carefully monitors all the goods and the good work of his employees, so that when you come to some country, you feel the same taste of Coca-Cola, burger or ice cream. All McDonald's cashiers and waiters are the friendliest people around the world. This is achieved with their signature greeting " Free cash desk” and an offer of a pie for coffee, which cannot be violated, since this is part of the system.

Among domestic franchising projects there are such restaurants as “Yuppie”, “Celentano”, “Kartoplyana Khata”. They have hundreds of sales points in our country and, just like McDonald's, have a unified set of dishes, marketing and design.

How to open a business

A future entrepreneur constantly thinks about this question: “I want to open my own business, where should I start?” For example, you can open a hairdresser, restaurant or store by purchasing a franchise. Before opening, you need to thoroughly analyze the market, competitors and the work of the opened establishments. Will the selected service (product) be in demand, will the acquired franchise be competitive among other representatives.

Business dating

When starting a business, business contacts can help. Most often, you have to resolve issues through friends who work in government agencies. Such connections can help in starting and growing a business. It is also important to provide complete information to future consumers about your services and products. For example, you produce concrete blocks, and for this you need to know about all future buyers in order to offer products on time at an attractive price.

Exploring the area

Today you can easily open your own business. Business ideas for beginners can be different. You can choose and start very quickly, since many are tired of living and working like everyone else. People want something new, unique products. They want to be different from their neighbors in everything: clothes, lifestyle, habits, priorities. Therefore, it has become fashionable to open small private shops with products from farms or special beauty salons only for men.

Relaxation areas such as coffee shops can also be seen. The barista working in such an establishment knows his customers. Some people like coffee, others like cappuccino on Mondays, Fridays and Sundays, and there are also those who prefer their favorite dish on holidays. Such an individual approach to your clients is the key to the success of your business. Therefore, when asking the question: “I want to open my own business, I don’t know where to start?” - first you should study the territory. Then you can understand what exactly people lack.

Choosing a business idea

Where else can newbies look for ideas? Of course, in the industry in which you are well versed. For example, you previously worked in clothing purchasing for a large chain store. And now you understand that it's time to start a business with minimal investment. You can find ideas for this in everyday life. The Internet is full of offers for selling clothes. Perhaps there are too few children's things in your area, and they are expensive.

In addition, not many people can afford shopping in America or Europe, where quality goods costs a penny. If you are asking the question: “I want to open my own business, I have no idea where to start?” - an excellent option would be to create your own online clothing store, where you can buy high-quality children's clothes at low prices.

Travel business

This type of activity is becoming popular among entrepreneurs. Beginners want to open a tourism business, they don’t know where to start. Despite the great competition, this type of activity is attractive due to its cost-effectiveness at the first stage. If you decide to open your own travel agency, then you need to know about some rules.

Tourism legislation identifies three types of activities for licensing:

• Travel agency activities.
• Tour operator activities.
• Timeshare.

To open this type of business, you need to comply with some requirements that are prescribed in the Regulations on licensing of tour operator and travel agency activities. To do this, you will need a premises that you can rent and hire employees. The license is issued as for a regular individual entrepreneur, and on entity(CJSC, LLC, etc.). For registration you need to pay a state fee of 400 rubles. After this, you need to have a copy of your passport and your signature certified by a notary, which costs about 600 rubles. It is necessary to make a stamp, which will cost approximately 200 rubles, and obtain statistics codes for payment into the state treasury.

Don’t forget about the certificate for booking and selling air travel. Conditions for certification are established by the Federal Aviation Regulations. They include requirements for personnel, premises, security systems and reservations. If you want to sell air tickets yourself, you should sign an agreement with the airline and receive a certificate.

After all the necessary operations, you need to find clients. Advertising will help here. Today there is a huge number advertising agencies. To somehow stand out from huge amount proposals, first determine target audience for your travel agency. If you sell sea cruises at a high price, then advertising in a cheap newspaper will not bring you customers. You need to choose business publications or glossy magazines. Special catalogs about tourism and recreation bring a good effect. Before placing advertisements in such publications, you need to come up with and develop your own memorable corporate style.

What you need to open a business

Before you start your business, you need to choose a field of activity. Once the idea has been fully studied and is ready to be brought to life, you need to register your organization. Registration of an individual entrepreneur (IP) is suitable for small businesses. This form of taxation allows you to hire up to 10 employees. In addition, you can register up to six additional types your activities. But remember that there are some that require a license.

Business plan

There are a variety of business ideas for beginners, and they all require the necessary tool- business plan. If this document is compiled correctly, it will help your organization in the future. It should include the basics of competitor, customer and market research. In addition, it must include complete marketing plan, which will promote your product.

Business ideas for a certain amount

Do you have a spare amount of money that you want to invest in your business? Opening a business for 100,000 rubles is not difficult. For example, if you can do nice photos, then this would be a great idea. Today it has become popular to be a photographer at weddings, various celebrations and individual shoots. To do this you need to purchase:

• Good camera.
• Tripods.
• Lighting equipment.

For 100,000 rubles you can buy coffee machines and install them in places where they will be popular. These could be institutes, hospitals, parking lots, etc. Do not forget that you will have to resolve some issues regarding rental, constant maintenance of the machine, etc.

Great for girls work will do manicurist. This amount will be spent on training, advertising and the purchase of necessary materials.

Another option is a small tailoring shop. To open such a business, you need to manage your funds correctly. To do this, you need to purchase samples of materials and equipment. If you have a small apartment, then rent a room. If you do not have sewing skills, then hire employees and be sure to advertise.

Your profitable business. You can arrange it as written above, or you can sign contracts with employees so that they can work on their own machines. And you will only find clients and take your percentage for it. This is usually done in small hairdressing salons. Thanks to this option, you don't have to spend money on advertising. If you think carefully, then every problem has its own solution. In any case, business is a big risk.

Business projects

“Where else can you find business ideas for beginners?” - you ask. Many inexperienced entrepreneurs are helped by their more mature “colleagues” who are already successfully developing their business. Thanks to their advice, you can draw up your first business plan for your own business or find a franchise. Experts recommend avoiding those activities that are widespread. For example, such as nail salons. Best choice there will be those that have little competitiveness.

A great activity is selling as a small business. Where to start depends on each specific case. For example, to sell costume jewelry, you need to find a wholesaler whose prices are lower than others. In addition, you can easily make money on the Internet. Many people prefer exchange trading, such as Forex. If this is a dense forest for you, then you will have to spend time learning.

To understand what kind of business you can start, first evaluate own strength. If you are a good hockey player, you will not be able to win a game of bowling based on the fact that these two activities are sports. Passion for business depends on what you are good at, where you know all the intricacies of the market and are confident that you yourself will devote 100% to your business. Remember that profit does not come immediately. It may take some time. It could be a month or two. This is especially true for start-up businesses, in which minimal funds are invested. Considering these conditions, as well as applying the tips, you will turn your business into a profitable enterprise. Potential clients will become permanent for you.